READ THE LATEST DIGITAL MARKETING ARTICLES:
Make Sure Your Social Media Strategy Works
It's true that social media can be a great addition to your digital marketing strategy. However, there are so many different approaches you can take, it can be difficult to know if what you chose for your strategy is actually working. While it is true that a good social media strategy takes a while ...
Digital Marketing Success Requires Leadership Buy-In
Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team. There could be a variety of reasons for potential resistance amongst organizational leadership. However, most forms of resistance can be overcome with a productive conv...
Data Can Help Your Content Marketing
Data analysis isn't always thought of as being helpful for content marketing, but when used correctly, it can really enhance your strategy. Granted, when it comes to data, you should strive to achieve a balance between assessing what the numbers are telling you, and trusting your own judgment and in...
Competitive Analysis for Digital Marketing
Performing a digital competitive analysis is essential for effective digital marketing. By understanding your competitors' online presence, you can learn what strategies and tactics to attract customers and adapt your digital marketing plan accordingly. Keep in mind, however, that just because your ...
Be Sure to Maintain Your SEO
When it comes to optimizing your website, it is true that it is important to do it in the early stages of your business or a website launch. It is, of course, much easier when a website is optimized during the launch, but we know that this doesn't happen. We often have clients come to us who have be...
Make Sure Content Connects with Your Audience
When it comes to content, your audience should be at the top of mind while writing. Even still, constantly generating ideas for content can be difficult. Simply knowing about your audience isn't enough. Your strategy needs to be developed and written to maximize your connection with the audience. If...
Social Media Can Help Improve Customer Experience
It's true that social media can be used for a variety of purposes, and many think that its main goal is to attract new business. However, there are other uses. Did you know that you can use social media to improve customer experience? A great social media strategy keeps in mind that it serves a vari...
Build a Solid Digital Marketing Foundation
When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work well. You could be getting excited about some videos that will make your content marketing stand out. You may even launch a podcast! Well...
You Need a Content Calendar
On the surface, it may seem that all you need to do for your content is to make sure that you publish it on a regular basis. However, there really should be more to it than that. A great content strategy is calculated, and you should also have a content calendar to go along with it. Creating your st...
SEO for an Existing Website
Most people are pretty diligent about putting their SEO into place when they first launch a website. However, many years could pass before they even touch it again. The reality is that websites should revisit their SEO every few years, just to make sure that it is updated. Things change quickly in t...
Digital Marketing Takes Time
When it comes to digital marketing, you need to make sure that you give it enough time to work. It isn't a simple matter of executing the digital marketing program and the making changes as needed. You can't make changes too soon, otherwise you could harm your progress. You also don't want to make t...
Optimize Content for User Intent
Most people think of search engine optimization (SEO) as a process that is solely focused on optimizing website content for Google's crawlers. While optimizing your website for search engines is essential, you also need to optimize your content for user intent. When someone searches online, they ...
Audit Your Social Media Strategy Before Making Changes
Auditing your social media is something that should be done periodically. They are are essential for understanding how the business is perceived online, and for understanding if your social media strategy is even effective. A social media audit can help understand what content resonates with the ...
Grow Your Business with Digital Marketing
Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers. We are living in a digital age where millions of people are spending most of their time on electronic media. Many companies are increasingly becoming aware of this fact, thus are using these o...
Blogging Can Enhance Your SEO Strategy
It's true that SEO, or Search Engine Optimization, can help your website perform better in organic search results. There are many tools that can be used to enhance your SEO, but few are as effective as blogging can be. SEO is the practice of optimizing the visibility and ranking of a website on sea...
Digital Marketing is Important for Branding
It's true that branding your business is a multi-faceted process, with branding activities happening both online and off. Business activities that involve branding include handing out a brochure with your company logo, designing your office, or using digital strategies to market your business. In fa...
Measuring the Success of Your Content Marketing
The success of your digital marketing practices can determine the success or failure of any corporation. Among the most popular marketing strategies is content marketing. One particularly important aspect is knowing how to measure the results, whether it is the content marketing successes or failure...
SEO Should Align with Your Business
It's true that SEO is something that can help increase your organic visibility in the search engines. However, the process goes much deeper than that. Ultimately, it is a technique that businesses can use to make sure they are finding the right people who are interested in what they have to offer. T...
Don’t Lose Momentum With Your Digital Marketing
Digital marketing is important for every business. However, it is so easy to lose momentum. It shouldn't be, but digital marketing is often the first thing to get brushed aside when things get busy. No matter what, it is so important not to lose momentum. We have seen this many times - companies get...
Art of Writing Great Titles
When it comes to writing content, titles are often an afterthought. More often than not, people write the title first, proceed with writing, and then don't bother revisiting the title to make sure that it is as good as it could be. Since it's just a few words, the goal for most people is to write a ...
Is Your Website Optimized to Convert?
It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while. However, a website is about more than just placing information on a series of pages and letting people know your website exists. Sure, that's part of it. But the bi...
Knowing Your Goal for Social Media
The availability of social media platforms has grown almost exponentially over the last decade, and smart businesses for years have found ways to make social media helpful for their companies. If you haven't taken advantage of social media for your business, this is something you should consider in ...
Your Content Needs to Flow
Everyone says that we need "great content" but it's hard to really explain what that means. The truth is, we all know great content when we see it, but we may not know why we consider it to be that way. Here are some of the reasons why we could "like" a piece of content: We simply enjoyed readi...
Increase Brand Awareness with Social Media
All businesses should have active social media accounts, even those who feel as if they might not be a good fit for the platforms. The truth is, every business benefits from social media, even if it won't help you get a lot of traffic or leads. In fact, for all businesses, one of the biggest values ...
Digital Marketing Should Help You Grow Your Business
When it comes to digital marketing, sometimes the objectives can be lost in the shuffle. It is all too easy to simply come up with a strategy and execute without really putting much thought into it. As long as you are making progress with your digital marketing efforts, it can't be all bad, right? ...
B2B Companies Should Use Storytelling for Their Content
It is human nature to love a good story. We tell stories on a regular basis. When something happens to us, we love to relay the story as anecdote. We also love to listen to other people's stories. In addition to using storytelling to interact with one another, we watch movies and shows and read book...
Deep Linking Can Work Well to Enhance SEO
These days, search engine optimization is looked at as an extension of digital marketing. This is how it should be perceived. However, many believe that the tactics that were once effective in SEO may not be relevant. This is simply not true. Many seem to ignore strategies like deep linking, but the...
Customer Avatar Can Benefit Your Digital Marketing
It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right. In fact, some businesses actually need more than one avatar. Too often, people proceed with creating their strategies without giving the avatar a second thought, but this is an error. Having t...
Content Marketing Goals Should Grow with Your Business
When was the last time you took stock of content marketing strategy? Was it a year ago, maybe longer? If so, you are likely overdue for giving your strategy an overhaul. There are several factors that might cause you to make tweaks and changes to your content marketing, including Whether your b...
Define Engagement Based on Goals
When it comes to social media, you should be defining the success of your campaign based on your goals. However, it is often the case that this gets lost in the process. You might have read an article talking about social media engagement and thought you should be assessing success based on how the ...
Refresh Your Digital Marketing Strategy Periodically
So, you have a digital marketing strategy in place that you execute consistently and faithfully. In fact, consistency is one of the biggest ingredients to the success of any digital marketing campaign. However, many businesses create their strategies and then don't revisit them for several years. ...
Make Sure You Vary Your Content
It's true that posting regular content to your website has a lot of benefits. It can help increase traffic, improve user experience, and even grow your business. However, it is all too easy to get stuck in a rut. Are you posting content just because someone told you that you need to do it on a regul...
Ranking is Not a Metric to Grow Your Business
The ultimate goal of a good search engine optimization campaign is to help you grow your business. There are some misconceptions associated with this, and perhaps one of the biggest is concerning "page rank". The theory is that if you improve your website's Page Rank score, then you will automatical...
Don’t Advertise Unless Your Business Can Handle New Volume
It's true that advertising can be a vital component of your digital marketing campaign, and a good digital advertising program will certainly increase your volume of business if it is done correctly. However, advertising does cost money, so it helps to really think through your process and your camp...
SEO, Content and Social Media All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and ...
Digital Marketing for Highly Specialized Businesses
When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...
Build Up Your Branded Search Presence
One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...
Content Marketing Best Practices
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...
Why Security Is Important for SEO
There are many factors at play in search engine optimization. Some may depend on the search engine you use. There are various factors that impact SEO such as keyword optimization, technical considerations such as the URL structure of each link, site content, and also other factors such as the qualit...
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...
Content Strategies You Need to Ditch
It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...
3 Ways to Increase Your Chances of Earning Natural Links
Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority. Of course, link building has changed. The quality of inbound links is much more important than the quantity of inbound links. And when it comes to link quality, a link th...
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
SEO Basics Never Change
When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...
Your In-House Marketing Team Should Be Well Trained
When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have ...
Top Pillars of Good SEO Content
Content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. However, in order for ...
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...
Interruption in Digital Marketing Doesn’t Work
Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...
SEO Results Can’t Be Promised
One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...
Writing Naturally and What it Means for SEO
There was a time when it was standard practice to obsessively optimize content for the search engines. Before writing an article or other piece of online content, keyword research was performed. The goal was to find the best keywords that matched the article. Everything changed after Google implemen...
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." It's true that companies need to have certain marketing tasks accomplished in order to see an increase in business. After all, without marketing, peop...
How to Make Content Marketing Work for SEO
Content marketing has been a big part of SEO as a whole for a long time now, and it has certainly evolved over the years. Many of the perceptions that you may have about creating content for SEO may not be accurate any longer. However, we can't deny that it is still important. However, no matte...
Content Can Help Increase Brand Awareness
There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...
Learn to Go With the Flow with Social Media
When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it. The truth is, you do have to spend the time on it, and you need to make sure that you have a great strategy in place that reflects your brand and your goals, as well ...
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...
Reasons Why Your SEO Campaign Needs a Blog
There are many reasons to have an active blog on your website. Publishing informative blog posts is a way to convey your authority in your niche and build a following. A blog is also a great place to share company and product news and updates. These are great reasons to have a blog regardless of SEO...
Avoid Unwanted Sources of Traffic
When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...
Make Sure PPC Has Its Place
Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...
Cross Promoting Your Brands Can Help Your Digital Marketing
Are you a company who runs multiple brands? If so, you could be missing out on a valuable opportunity if you don't cross promote them! It doesn't matter if your brands all relate to each other or not. It is still a good idea to cross promote them because you simply never know when a new opportunity ...
Does Content Length Really Matter?
When it comes to online content creation, there are different schools of thought. Not only that, but trends concerning content marketing constantly surface. Website owners are eager to embrace these trends. What they may not realize is that not every trend is worth embracing. Not only that, but tren...
Know When to Really Use PPC
Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...
Content Shouldn’t Be an Afterthought
When it comes to creating a website, many people focus on how the website looks. While this is an important component, this shouldn't be everything. Too often, we see that people focus on how it looks, and then completely neglect the content. Although the site should look nice, it is important to re...
Domain Age Adds Credibility to Your Brand
When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...
Timing Has to Be Right with Digital Advertising
When you are looking to make an impact with your digital advertising, timing is essential. The best time of day will depend on the type of audience you want to target and the product or service you are trying to promote. With so many different options available for targeting consumers, it can be har...
Believe In Your Digital Marketing Success
So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...
Brand Identity Is Important to Your Digital Marketing
Branding is the way your company's products and services are set apart from other similar products or services. Branding can be in many forms, including a logo, slogan, font choice, color scheme, and even the physical appearance of the packaging. The goal of branding is to create a connection betwee...
Customize a Web Marketing Strategy for Your Brand
Your business is unique and it makes sense that you want your marketing plan to reflect that. When it comes to web marketing, there are certain activities that should be in the mix, such as social media, content marketing, online advertising, such as PPC and social media advertising, and SEO. Howeve...
Choose Topics for Content Carefully
It is true that content is the cornerstone of your digital marketing, but it will only be effective if the topics are carefully chosen. They need to be aligned with both your sales cycle and your audience. In other words, you should provide your audience with content about what they care about, an...
SEO Tips for Seasonal Businesses
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
Plan Your Digital Marketing for the Future
Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...
How to Keep People Engaged With Your Content
It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...
Focus Your Efforts on High-Yield Activities
When it comes to digital marketing, every task may seem important and deserving of your attention. However, that is simply not the case. Too often, we see people getting bogged down in tiny details that really don't matter much for the big picture. According to the Pareto Principal, 80% of your res...