READ THE LATEST DIGITAL MARKETING ARTICLES:
How to Maintain Your SEO Rankings
After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...
SEO Provides a Good Foundation for Digital Marketing
It is best to think about digital marketing as a long term process. The first step is to build a solid foundation, and from there, you can branch out your strategy. Search engine optimization should be one of the first things that you do when starting a digital marketing program because it lays a so...
Be Wary of Digital Marketing Agencies That Contact You Out of the Blue
There are a lot of digital marketing firms out there, and not all of them are best equipped to deliver the results you desire. In order to get these results, you really need to find an ethical and knowledgeable firm that has a trusted reputation and has been around for a while. It is also much bette...
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...
SEO is About More that Just On-Page Optimization
SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...
Why You Should Leverage Your Existing Content
When it comes to marketing your business online, there's no doubt that content is at the cornerstone of many things that you do. After all, it's the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marke...
Will You See Results from Your Digital Marketing Efforts?
When it comes to your digital marketing efforts, it stands to reason that you want to see results. If you aren't confident in your own abilities to come up with an effective plan, or you simply don't have the time or resources at your disposal, you may choose to outsource this part of your business ...
What Happens If You Let Your SEO Go?
You work hard to build a solid SEO program. You do everything you need to do, such as post new content on a regular schedule, manage the technical aspects of your website, and execute a consistent social media plan. After a while of consistently working on it, you finally get the results you were wa...
Handling Website Images for SEO
When it comes to SEO, your website can have a huge impact on your results. If you do everything right with the rest of the elements of your program, such as your keyword research and posting and sharing and content, it won't do much good of the technical elements of your website are standing in the ...
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
Why You Should Perform a Content Audit
Before you can successfully create new content on your website, it's a good idea to take stock of how effective your existing content really is. You also want to make sure that you've covered your topic thoroughly. As a full service SEO firm, we create content for our B2B clients. However, in order...
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...
Understand the Limitations of Your Proprietary CMS for SEO
When it comes to digital marketing and search engine optimization, the CMS that you have chosen can be a deciding factor as to what you can accomplish online. There are many options when it comes to selecting a content management system, and most that we have seen get the job done pretty well. Th...
Content for SEO Needs to Be Obvious
When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines. There are all kinds of theories out there as to what the best approach for this is. Some say you need to do keyword research for every piece of conten...
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...
These Technical SEO Items Still Matter
Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...
Make Sure PPC Has Its Place
Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...
Branding is About Building Trust
We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...
Hire a Digital Marketing Agency Based on Their Expertise
Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led you t...
Web Development Mistakes That Harm SEO
For a business website, hiring a professional website developer is an absolute must. Potential clients and customers will judge your company based on first impressions, and today, most first impressions are made online, specifically with the company website. A DIY website or a website created for fr...
Give Your Digital Marketing Firm the Benefit of the Doubt
You spent a lot of time vetting digital marketing firms until you found the best one to hire. With the process underway, things appear to be going smoothly. They're performing the work needed to boost your online presence, and you're happy with the way things are going. However, you start to wond...
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...
Company Leadership Can Harm Digital Marketing Process
When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...
Give Your Main Brand Top Priority
Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...
3 SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...
Tips for Hiring an SEO Consultant
If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is...
Cross Promoting Your Brands Can Help Your Digital Marketing
Are you a company who runs multiple brands? If so, you could be missing out on a valuable opportunity if you don't cross promote them! It doesn't matter if your brands all relate to each other or not. It is still a good idea to cross promote them because you simply never know when a new opportunity ...
Don’t Skip a Phase When it Comes to Content Marketing!
Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...
Should You Showcase Awards on Your Website?
We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...
Are You Really Ready for SEO?
A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...
SEO, Content and Social Media All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...
Interruption Marketing Doesn’t Work Online
Most of us have encountered interruptive marketing tactics, maybe without even realizing it. We are driving down the highway and we catch a glimpse of a billboard. We are watching television and the program comes to a halt so that we can view some commercials. We are reading through one of our favor...
Transition Items Needed When Hiring a New Digital Marketing Company
Are you thinking of changing digital marketing forms? Let's imagine that you decided to work with us. What needs to be done in order for you to transition out of your relationship with your existing marketing firm? What items do we need in order to help the transition go smoothly? Here's a list o...
Should You Share Your Metrics on Your Website?
When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...
3 Easy Ways to Enhance Your SEO Content
The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...
Think About the Customer Journey When Designing Your Website
Your website should be the backbone of your digital marketing because it forms the basis of your online presence. Everything that you do online should connect in some way to your website. Your social media profiles will link to your website. You will likely add you website to your online advertising...
Do You Need to Change Your Social Media Strategy?
No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Your Technical SEO Might Need a Refresh
When was the last time you performed a technical SEO audit on your website? We see this all the time. The common idea is that once you take care of performing the audit and taking care of any technical issues you might have once is enough. Well, this isn't necessarily the case. You should check up o...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...
Design Isn’t As Important As Usability
When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...
Should You Ask for References When Hiring a Digital Marketing Firm?
You are searching for the digital marketing firm that is the perfect fit for your company. Every firm has a different way of doing things, and you just want to make sure that they understand your needs and know how to help you achieve your goals. While searching, you may be tempted to ask them for r...
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...
Everyone in Your Organization Should Learn SEO
Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...
Don’t Put Your SEO and Social Media on Hold!
Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...
You Don’t Always Need Money to Solve Marketing Problems
Does something need to change with your digital marketing program? If something is going wrong in your business, the natural tendency is to fix the issue with marketing. In order to fix the issue quickly, the perception is that throwing money at the problem will fix it faster. This isn't necessarily...
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...