READ THE LATEST DIGITAL MARKETING ARTICLES:

Established Brands Should Invest More Into SEO

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so that they could rank for a variety of keywords, not just branded ones

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Turn Broken Links into SEO Wins

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time

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Optimize Every Page of a B2B Website

After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic

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Follow Google’s Webmaster Guidelines for White Hat SEO

When a digital marketing or SEO firm says that they use white hat Google SEO strategies, what exactly does this mean? The marketing industry has borrowed the term "white hat" and "black hat" from theater and movies, particularly in the silent film era, when it was typical for the hero of the story to wear a white hat and the villain to wear a black hat

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SEO Has a Gray Area

We are a white hat SEO firm, which means that everything we do is in line with Google's webmaster guidelines

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What Exactly is Your SEO Firm Doing?

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story

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How To Improve Your Domain Authority

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam

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Are These Things Holding Back SEO Success?

It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and you aren’t seeing ANY return for it – there’s a chance that something is holding back your SEO success

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High-Level SEO Reporting Guide

If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that have a history of search engine penalties, the majority of site owners will only need a handful of reports in order to measure SEO success

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B2B Link Building is Reputation Building

Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information about a company or brand? The answer is that they head straight to the computer or take out their mobile device and start searching online

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The 5 W’s of SEO

SEO is a form of marketing and just like any good marketing program, you need to understand certain things before you can be successful with it

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What SEO is NOT

SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors

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Outbound Linking Guidelines to Follow

When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too

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Don’t Forget to Ask for These Links

Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority

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Top Local SEO Priorities

While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin

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Pre-SEO Campaign Launch Checklist

Like any other marketing initiative, taking the time to plan ahead and get all of your “ducks in a row” before launching an SEO campaign helps to set it up for success long-term

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Can You Trust Your SEO Firm?

As the Google search algorithms have gotten smarter and stricter over the years, lots of the phony SEO firms out there got filtered out of business

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Technical SEO Best Practice Checklist

The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media

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4 Steps Towards Local SEO Success

How are you marketing your local business? Sure, the tried and true traditional advertising channels can still be effective, but let’s face it: when someone is searching for a local business or service, they are heading to Google

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5 Prominent Places for Keywords to Appear

Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO

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Do These Things to Set Your SEO Campaign Up for Success

Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot

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Tips for Outsourcing SEO

For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house

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Online Advertising Channels That Complement SEO

While we’ll always advocate for investing a portion of your marketing budget on SEO, we’ll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it

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SEO and PPC Should Work Together

While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions

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Everyone at the Company Needs to Be on Board with SEO

Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs to be on board with it

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B2B SEO vs. B2C SEO

Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed

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5 B2B Social Media Tips to Follow

Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs

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A Common Keyword Research Mistake

Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site)

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The Different Types of Social Media Experts

Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business

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SPAM Links Can Hurt Your SEO

Many website owners and search engine optimization specialists have made the error of including spam links, potentially damaging their backlink profiles to boost the search engine rankings of their client's websites

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What is Needed in an SEO Audit

An SEO audit is a detailed analysis of an organization's website that looks at its foundations and content quality to determine strengths and weaknesses and diagnose any possible optimization opportunities

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Do B2B Companies Need a Mobile App?

Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon

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How Many Pages Should My Website Have?

How do you know the correct number of pages to have on your website? And even if you do know the valid number, what's the best way to go about achieving it? In this comprehensive guide, you'll discover how to choose the correct number of pages for your website based on your website's unique needs and the search engines that matter most to your business

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What Are the Actual Benefits of Content Marketing?

The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action

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What is Technical SEO?

Technical SEO is the process of initiating changes to your site's code which will help search engines crawl your site more efficiently and rank it higher in their organic rankings

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Social Media Helps You Understand Your Audience

Did you know that social media can help you understand your audience better? Platforms like Facebook and Twitter allow you to see what your customers are talking about, what they're interested in, and how they feel about your brand

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Website Speed and How it Relates to SEO

Google’s web page ranking algorithm consists of a multitude of different factors; content quality and relevance, titles, metadata, and many other factors all influence a website’s placement in Google search results

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3 Key Ways To Build a Brand Online

Whether your brand has existed for a while and you're just now deciding to take it seriously and get it in front of the eyes of the public or you're rebranding and need to reintroduce your brand, you are probably starting with an audience already that you can work with and grow from there

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SEO Checklist for WordPress Website Launches

Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t miss a step

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Importance of Content Length

Offering content on your website is a way to improve your ranking on search engine results pages (SERPs) and bring visitors and potential customers to your website

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Get to Know Off-Page SEO Factors

Crucial Off-Page SEO Factors to Consider for Your SiteIn the competitive world of digital marketing, it's easy to get lost in all the different metrics and stats

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About the Basics of Facebook Marketing

Facebook is a social networking site that enables you to establish a profile, add family and friends, share experiences and images, send messages, and reply to or link to other people's posts

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Importance of Your Subject Line with Email Marketing

Email Marketing is one of the best ways to communicate your messages and attract customers, it's also a great way to increase website traffic and grow sales, but when you write an email that goes out without any subject line, people will not bother to open it, which means they won't see your message! If you want your emails to stand out from all the other mail in their Inbox or spam folder, use a good subject line

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Can You Really “Ramp Up” Your SEO Program?

There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret

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How to Advocate for the SEO Process In-House

Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done

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Are People Still Searching For Keywords?

Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance)

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SEO Results Can’t Be Predicted

Implementing an SEO program is always a beneficial thing to do for your business, especially when you go with an SEO company who is reputable and plays by the rules

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Rank Isn’t the Most Important SEO Metric

While ranking is important, it is, after all, how people will have your business or brand in front of people's eyes, it is not the only or most important metric there is to determine your success with SEO

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SEO Practitioners Wear Many Hats

Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it

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5 Tips for Curating Social Media Content

If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high quality content on an ongoing basis

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