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Established Brands Should Invest More Into SEO
We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so that they could rank for a variety of keywords, not just branded ones
Turn Broken Links into SEO Wins
Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time
Email Newsletter Marketing Helps Your SEO
When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy
Analyze Page Load Time As Part of Your SEO Audit
Like any service provider, the search engines want to create a service that will keep customers happy
3 Steps to Take to Prepare for an SEO Campaign
Ready to jump into an SEO campaign? Not so fast
B2B Touchpoints Keep You In Front of the Customer
In the business world, a touchpoint is defined as a way that a customer interacts with a business
History of Google Panda and Penguin Updates
These days, when Google makes an algorithm update, it is part of the core updates
How a PPC Campaign Complements an SEO Campaign
Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic)
Completed Keyword Research: What Happens Next?
SEO is about keywords
Be Careful When Optimizing Pages With Different Keywords
It's true that optimizing pages with keywords is a key component of search engine optimization
Get to Know the Types of Inbound Marketing
The sole function of inbound marketing is to use content to create positive online experiences for your audience
Have Realistic B2B SEO Goals
It’s necessary to take a strategic approach to B2B SEO
Optimize Every Page of a B2B Website
After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic
Follow Google’s Webmaster Guidelines for White Hat SEO
When a digital marketing or SEO firm says that they use white hat Google SEO strategies, what exactly does this mean? The marketing industry has borrowed the term "white hat" and "black hat" from theater and movies, particularly in the silent film era, when it was typical for the hero of the story to wear a white hat and the villain to wear a black hat
Make the Most of an SEO Investment by Doing These 5 Things
SEO requires an investment of both time and money
SEO Tasks to Complete Every Month
Unless you’re a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines
Audit Your In-House SEO Program
If you're running an in-house search engine optimization program, you may be wondering if it is as effective as it could be
Benefits of Running a Link Audit
Every site owner should run a link audit on their site at least once a year
Where to Go for SEO Content Inspiration
If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign
There’s No Quick Money When it Comes to SEO
When it comes to SEO, there’s no such thing as making “quick money”
Add These to Your Blog Posts Today
If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc
SEO Responsibilities to Execute Monthly
There are essentially two phases of an SEO campaign
5 SEO Basics to Implement Today
There are many misconceptions about SEO
Want to Earn Natural Inbound Links? Do These Things Now
There are essentially two ways to generate inbound links
SEO Has a Gray Area
We are a white hat SEO firm, which means that everything we do is in line with Google's webmaster guidelines
3 SEO Misconceptions and What to Believe Instead
Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery
Ways to Build a Solid SEO Campaign
When it comes to executing an effective SEO campaign, how it's structured makes all the difference
Should You Use a Proprietary CMS?
When it comes to creating a website for your business or brand, there are two basic options
3 Reasons to Run SEO and PPC Campaigns Together
It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query
SEO Reporting: More Than Rank
In order to be successful with SEO long term, it’s necessary to get out of the “it’s all about rank” mindset
How to Increase Organic Click Through Rate
The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time
Make These Website Conversion Improvements to Enhance SEO Results
The goal of an SEO campaign is to increase targeted, relevant organic visitors to a website over time
Why Blog Commenting is Important
When it comes to search engine optimization, blog commenting is always considered an important part of the strategy
4 Things SEO Content Must Be in Order to Have an Impact
Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines
SEO Shouldn’t Be a Standalone Strategy
If you own a website, SEO should be a part of your online marketing strategy
5 Signs You’re Working with a Reputable SEO Firm
SEO requires a significant investment, mostly because it’s a service that never really “ends
6 SEO Reporting Items to Look at Every Month
An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis
Technical SEO Items to Execute Now
You can break SEO up in many ways: there’s on-site vs
3 Things to Earn from Your SEO Content
SEO is all about great web content
Do Keywords Still Matter for Content?
When it comes to writing content, you might be wondering if keywords still matter for SEO
The Hard Work That’s Behind Natural Links
Inbound links are important for SEO because they remain a top search engine ranking factor
B2B Social Engagement Is About Lead Nurturing
Social media is different for every business and there is no one size fits all strategy
On Site SEO Checklist of Things to Remember!
An SEO campaign is comprised of many steps
What Exactly is Your SEO Firm Doing?
Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story
How To Improve Your Domain Authority
There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam
5 Things to Understand About Link Building
If you’re new to SEO, there’s a good chance you’re a little confused about link building
Are These Things Holding Back SEO Success?
It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and you aren’t seeing ANY return for it – there’s a chance that something is holding back your SEO success
What is the Purpose of SEO?
When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box
Get More Clicks to Your SEO Content by Following These Steps
To some, content marketing is considered a necessary evil
Want Natural Links? Here’s How to Get Them
“Natural inbound links” is a common phrase in the SEO link building world
3 Quick Tips for Improving SEO Content
The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web
5 Technical SEO Items to Check Regularly
SEO success relies on many things
High-Level SEO Reporting Guide
If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that have a history of search engine penalties, the majority of site owners will only need a handful of reports in order to measure SEO success
3 Reasons to Optimize for Branded Keywords
Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway
Save SEO Efforts with a 301 Redirect
There’s a lot that goes into a website redesign
B2B Link Building is Reputation Building
Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information about a company or brand? The answer is that they head straight to the computer or take out their mobile device and start searching online
Why Does Black Hat SEO Still Work?
We are What Hat SEO firm, which means that we use strategies that are completely in line with Google's Webmaster Guidelines
Black Hat Tactics and White Hat Alternatives
There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords
SEO Con Men Are Alive and Well
Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time
What’s the Difference Between Search Queries and Keywords?
Have you ever noticed that people often use the terms "search queries" and "keywords" interchangeably? The assumption is that they are the same thing, but there is, in fact, a difference between them
Use Keyword Data to Make On Page Improvements
Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track
The 5 W’s of SEO
SEO is a form of marketing and just like any good marketing program, you need to understand certain things before you can be successful with it
SEO Tactics that Work
If you know anything about SEO, you know that it’s an ever changing industry
Incorporate Long Tail Keywords into the Mix
Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign
Tips for a Productive SEO Consulting Meeting
Business success today is largely dependent on online visibility, and the search engines play a large role in this
How to Properly Ask for an SEO Quote
At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms
5 Signs It’s Time to Switch SEO Providers
Outsourcing SEO work makes a lot of sense
Red Flag Warnings to Look For When Hiring an SEO Company
The growing influence of organic search rank on business success has correlated with a growth in SEO companies
Don’t Believe These SEO Lies
SEO isn’t new
CEOs Need to Buy Into B2B SEO Programs
As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do
Want to Earn Natural Links? Here’s What You Need
Actively seeking out new inbound link opportunities remains an important part of an SEO program
Where Do I Put My SEO Keywords?
Keywords are at the foundation of any SEO campaign
Managing Product Pages for SEO
One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing
Making the Case for Nofollowed Links
There are two types of inbound links: followed and nofollowed
Marketers: Are Your Online Passwords in Order?
This post isn’t about SEO directly, but it’s a topic that is relevant to all online marketers, including SEOs
What SEO is NOT
SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors
How to Tell if a Link Will Be Beneficial to Your SEO Program
At a very high level, SEO really comes down to two things; the quality of your website content and the quality of your inbound links (links to your website that exist on other websites)
3 Advertising Mistakes That Can Negatively Affect SEO
It’s important to take an integrated approach to online marketing and advertising efforts
How FAQ Pages Can Help SEO
Frequently asked questions pages are obviously useful from a user experience perspective
The Argument Against Specialized SEO Services
Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves
Local Search: Optimizing for “Near Me” Searches
There’s no question that search behavior has changed drastically since the advent of mobile search
Moving from Local SEO to National SEO
Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO
Outbound Linking Guidelines to Follow
When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too
Scam Alert: Negative SEO Extortion Emails
Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog
Find a Balanced Working Relationship with Your SEO Firm
Signing on to work with an SEO firm is a big step for any company
3 Ways to Make Your Website Conversion-Friendly
SEO works to increase organic search engine traffic from target audience members over time
The Various Types of Searches
When a user plugs their query into a search engine, they usually have a certain motive driving the search
The Easiest Way to Gain Inbound Links
Taking a white hat (Google approved) approach to SEO link building is hard work
Don’t Forget to Ask for These Links
Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority
SEO Data to Look at Regularly
When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth
How Bounce Rate Relates to SEO
Bounce rate is defined as the percentage of visitors that enter a site and leave without viewing other pages on the site
The Pros and Cons of an In House SEO Expert
While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company
The Importance of Informational and Transactional Keyword Targeting
The first step of a thorough SEO campaign is to conduct keyword research to determine how target audience members are searching
How to Get Natural Links? It’s No Secret
Inbound links pointing to a website remain a top ranking signal for Google
Voice Search SEO Best Practices
As voice search increases in popularity – is it on your radar when it comes to your SEO campaign? If not, it should be
How Your Competitors Can Help Your SEO Campaign
The best SEO campaigns are the ones built on research
Are You Building an SEO Pyramid or House of Cards?
There is a difference between SEO best practices today and the SEO best practices of the past
How to Evaluate an Inbound Link Opportunity
Along with the quality of your website content, inbound links are one of the most important ranking factors that the search engines consider
Reasons to Add FAQ Pages to Your Content Marketing Strategy
Do you have a frequently asked questions section of your website? If not, it’s worthwhile to consider adding one
SEO Software Won’t Do the Work for You
SEO isn’t just something that’s needed for big websites or large corporations
Where Do SEO Keywords Go?
While it’s true that SEO has evolved over the years, there remains one constant: keywords
Today’s SEO Link Building Best Practices
Despite what you may have heard, link building is still an important part of SEO
URL Writing Best Practice for SEO
Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter
Link Building Opportunities That Are Still Relevant Today
Link building has undergone many facelifts in recent years
Top Local SEO Priorities
While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin
Make Sure Your SEO Strategy Helps with Branding
Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable
Pros and Cons of Hiring Different SEO Service Providers
You know that you need some with your SEO and for this, you have a few options
A Guide to SEO Hats
In the SEO world, there’s a lot of talk about white hats, black hats, and gray hats
Pre-SEO Campaign Launch Checklist
Like any other marketing initiative, taking the time to plan ahead and get all of your “ducks in a row” before launching an SEO campaign helps to set it up for success long-term
Technical SEO: How Is Your Website Performing?
There are so many things that go into a successful SEO campaign
How to Measure Organic SEO Traffic
In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic
Can You Trust Your SEO Firm?
As the Google search algorithms have gotten smarter and stricter over the years, lots of the phony SEO firms out there got filtered out of business
How to Research New Link Building Opportunities
Link building isn’t hard
Why You Still Can’t Beat Your Search Competition
SEO is a long term process
Yes, Branded Pages Should be Optimized Too
SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable
Make Sure You Have Time to Work With Your SEO Firm
When you hire an SEO firm, it's important to make sure you have enough time to work with them
Online Advertising Tactics to Consider With SEO
If your goal is to drive targeted traffic to your website in order to increase leads and sales, SEO is an absolute must
The Two Parts of an SEO Campaign
No two SEO campaigns are going to be exactly the same, because no two websites are exactly the same
Reasons to Hire an SEO Professional
Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical
Technical SEO Best Practice Checklist
The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media
SEO Tips for Developers During a Redesign Process
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another
3 Ways to Make Old Content New Again
Content writing is an integral part of an SEO campaign, but it’s also often considered to be one of the most difficult parts of a campaign
Is Your SEO Program Working? Here’s How to Tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign
3 Signs It’s Time for a Fresh Start with a New SEO Provider
If you’ve been working with an SEO provider for some time, that’s great! Clearly you recognize the importance of an organic search engine presence and think it’s worth an investment
Link Building Blunders That Will Set Your SEO Campaign Back
SEO informed website owners know to stay away from spammy, low-quality links and that it’s the quality of their inbound links that matters more than the quantity
Thinking of Outsourcing SEO? Here’s Some Advice
While it might be nice to have your own in-house SEO specialist, it’s just not the reality for the majority of businesses (websites)
4 Reasons to Align Paid Search with SEO
Search engine marketing (SEM) is comprised of two functions: paid and organic
Basic SEO Items to Execute Right Now
Not all business website owners are SEO experts, however that doesn’t mean that business website owners get off the hook completely when it comes to SEO
5 SEO Tactics that Will Never Hurt You
One of the most exciting things about SEO is that it’s constantly evolving
Does Google Ads Help Your SEO?
It seems to be a common question that new SEO clients ask
Think SEO is all About Rank? Here’s Why You’re Wrong
One of the biggest misconceptions about SEO is that it’s all about rank
4 Steps Towards Local SEO Success
How are you marketing your local business? Sure, the tried and true traditional advertising channels can still be effective, but let’s face it: when someone is searching for a local business or service, they are heading to Google
Make the Most of B2B SEO by Following These Website Conversion Tips
Leads are the lifeblood of any B2B organization
5 Link Building and Content Mistakes to Stop Making
Link building and content marketing are no longer separate SEO entities
5 Prominent Places for Keywords to Appear
Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO
3 Ways to Reuse Your SEO Content
One of the most important parts of an SEO campaign is ongoing content creation
Follow These Rules When Adding Outbound Links to Your Site
In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website
Clean Up Organic Listings to Increase Click Through Rate
There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords
Do These Things to Set Your SEO Campaign Up for Success
Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot
Make These Website Changes to Turn Organic Traffic into Leads
So, you’ve been working at SEO for some time now and your website is completely optimized, you’re adding new content to your blog, you’ve gained some trusted, relevant inbound links, and you’re starting to see organic growth when you look at your reports
Yes, Social Media Matters for SEO Link Building
If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong
Tips for Outsourcing SEO
For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house
4 Key Components of SEO
If you are relatively new to the world of SEO, it can seem a bit complicated
Online Advertising Channels That Complement SEO
While we’ll always advocate for investing a portion of your marketing budget on SEO, we’ll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it
Outbound Linking Best Practices for SEO
When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website
Search Engine Algorithm Proof SEO Tactics
As website owners, it’s true that much of our business success really is at the mercy of the search engines
3 Things That Hinder SEO Results
Website owners usually have the best of intentions when they launch an SEO campaign
Where Should I Put My Targeted Keywords?
Search behavior has changed in recent years (think, voice search), but that doesn’t mean that keywords are out the window
5 Online Marketing Tactics to Explore Alongside SEO
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix
5 Signs You’re Running a Bad SEO Campaign
SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused
Where to Incorporate SEO Keywords
There are many components to an SEO campaign, but at the foundation is one thing: keywords
4 Steps of an Efficient Link Building Campaign
Link building is a time-consuming process, but it’s a worthwhile one, since inbound links pointing to your website remain an important search engine ranking factor
SEO Items to Consider During a Website Redesign
It’s best practice to maintain a modern, functional website
What Does Blogging Have to Do with SEO?
When you’re researching SEO, you’ll find that there’s a lot of talk about blogging
How to Increase Organic Listing Click Through Rate
It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic
Is Meta Data Still Important for SEO?
In the past, the Meta data that you included in the code of our website played a large part in your search ranking
SEO and PPC Should Work Together
While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions
What to Know About Link Building if You’re New to SEO
If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot
Don’t Expect to Live Your SEO Past
There was a time when a website could do very well in the search engines without putting forth a lot of effort
Winning Approach to B2B Content Marketing
When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money
Everyone at the Company Needs to Be on Board with SEO
Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs to be on board with it
The Most Important SEO Reports
SEO is comprised of many functions, one of which is reporting
Be Wary of SEO Firms That Email You Out of the Blue
It blows our minds that in 2015 emails like this are still being sent to site owners/managers
B2B SEO vs. B2C SEO
Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed
5 B2B Social Media Tips to Follow
Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs
A Common Keyword Research Mistake
Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site)
4 Reasons You Aren’t Ready for SEO
Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO
Putting Together an SEO Report
If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing
Sometimes It’s OK to Ignore SEO Plugins (And Other SEO Tools)
Here at Brick Marketing, we’re really into WordPress
Don’t Focus on Rank to Measure SEO Success
So many potential SEO clients have one thing on their mind
Ask Yourself These Questions Before Pursuing a Link
Inbound links pointing to your website play an important role in determining where your website appears in search
If You’re a Marketer You Can Be a Link Builder
Some marketers are apprehensive of the secret world of SEO link building
Don’t Miss These Easy Link Building Opportunities
Link building as a whole isn’t easy
Follow These Steps to Generate the Best Possible Inbound Links
Inbound links pointing to your website are one of the top 3 Google ranking factors
Link Building Fundamentals are Marketing Fundamentals
Despite search engine optimization being a legitimate online marketing practice for many years now, there are still plenty of marketing folks who don’t quite understand it
3 Things that Generate More Inbound Links to Content
Publishing great website content is important for a number of reasons
The Downsides to Working with a Specialized SEO Provider
If you’re in the market to hire an SEO firm, you essentially have two options
3 Ways to Recycle Your Content
You know the mantra: “Reduce
5 Reasons to Still Do Keyword Research
Search behavior has evolved
Things that Make Your Content More Linkable
You might have thought the title to this article was “Things that Make Your Content More Likeable
6 Easy Link Building Opportunities to Capitalize On
Despite what you may have heard, not all link building is difficult
Content Repurposing Should be Part of Your SEO Game Plan
We know that content is king and it’s a required part of an SEO campaign today
Be Wary of Link Building Opportunities
Let’s be honest
Attending a Trade Show Can Improve B2B SEO
B2B marketing can be quite complex
Is Your Website Worthy of a Natural Link?
Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm
Shift Content to Meet Target Audience Needs
Getting started with a content marketing strategy can be overwhelming
Stagger Social Posts for Maximum Exposure
There is a right way and a wrong way to use social media for business
Social Media is a Two-Way Street
By now, the majority of businesses understand the importance of social media
5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing
5 Blog Content Topic Sources
Owning a business blog that is a part of the company website is a smart idea for a number of reasons
Your Link Building Activities Need to Be Relevant!
At Brick Marketing, we are advocates of strictly white hat link building
Save Your Link Portfolio with a 301 Redirect!
Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons
Turn a Product Launch into B2B Content Marketing Gold
Content is perhaps one of the most important components of a good B2B social media strategy today
Use Your Audience and Traffic Data When Creating a Content Plan
When it comes to creating a content marketing plan that will work for your business, it isn't a simple matter of coming up with a list of interesting sounding topics, writing the articles, and publishing them whenever the whim strikes
How Content Relates to the Buyer’s Journey
There are many factors involved to creating an excellent content strategy for your company's website
SEO Challenges Faced by Large Corporations
For the most part, the SEO process is what it is regardless of the size of the website that is being optimized
Content Marketing Research Tips
Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is
Why Long Tail Keywords are Important
Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made
How RankBrain Has Impacted Search Results
When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be
Tips to Improve Your Social Media Strategy
It's true that social media marketing is here to stay and continues to grow and evolve
Why You Should Avoid Thin Content
When people search for information online, they're looking for content that will satisfy whatever need they may have
B2B FAQ Page Tips for SEO
Potential customers and clients visit a B2B website for more information both about the company and about the products or services
Stop Outsourcing Content Writing Overseas
Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options
5 Reasons Why You Shouldn’t Blog
While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good
The Different Types of Social Media Experts
Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business
Content Marketing and Plagiarism
You could be guilty of plagiarism and not even know it
What You Need to Know to Perform a Content Audit
Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit
What You Need to Know About Direct Answers
Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations
Diversify Your Website Traffic Sources
This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign
Essentials of B2B Content Marketing
As a B2B company, you know that effective content marketing is an important element of your success
Keyword Intent Builds Audience Engagement
When it comes to optimizing your content with keywords, there's a lot more that goes into choosing a keyword
Top 5 Reasons Your Blog is Useless
Business blogging can be extremely beneficial, but only if you are doing it properly
It’s Important To Keep Your Digital Marketing Skills Up-To-Date
When you first started out with digital marketing, you probably emersed yourself in the subject to learn as much as you could
SPAM Links Can Hurt Your SEO
Many website owners and search engine optimization specialists have made the error of including spam links, potentially damaging their backlink profiles to boost the search engine rankings of their client's websites
Black Hat SEO Tactic to Avoid: Link Schemes
Link schemes are a black hat SEO tactic that should absolutely be avoided
Incorporating Retargeting into Your Digital Advertising Mix
Search advertising clients can have a broad audience of customers, but they may want to expand and reach new customers in the digital world
How Businesses Should Collaborate with Freelancers
In today’s digital world, businesses have a unique opportunity to collaborate with influencers to increase their brand visibility and reach
Differences between Opt-In and Double Opt-In Email List Building
There are two different methods of collecting email addresses: opt-in and double opt-in
Don’t Overthink Your Ad Copy
Creative advertising thrives
What is Needed in an SEO Audit
An SEO audit is a detailed analysis of an organization's website that looks at its foundations and content quality to determine strengths and weaknesses and diagnose any possible optimization opportunities
Ways to Create Blog Topics
When you own a website, you know it's important to publish new content on a regular basis
SEO Keyword Research Best Practice Tips
Before you can execute your SEO campaign, you need to perform keyword research so that you can perform your on-site optimization, which begins with the website
Poor Usability will Cost You Customers
Many businesses make the mistake of thinking that people will start flooding in just because they have a website
Ways To Make Your Social Media Strategy Mobile Friendly
When marketing your business online, you are likely taking advantage of social media
How Influencer Marketing Helps Your Business
Influencer marketing is the best way to reach your target audience on social media
How Content Impacts Your Brand
These days, marketing departments have at least a basic understanding of how content impacts the brand as a whole
Reasons to Outsource Email Marketing Program
An email marketing program is one of the most powerful tools to promote your business and generate sales
SEO Isn’t Black and White
As a website owner, you want search engines to view your website as favorable
Use Social Media to Share Information
There are many benefits for a business using social media
Good SEO Content Requires These Qualities
Content plays an important role in SEO
Online Tips to Grow Your Opt-In Email List
Email marketing is the ideal way to reach leads and existing customers who opt-in to receive communications
Find the Best Digital Marketing Mix for Your Business
Every business has a digital marketing strategy, but it can differ depending based on your business
Tips For Creating a Content Calendar
If you create content on the spur of the moment when an idea hits and publish it immediately, a content calendar may not have been on you radar until now
Metrics to Measure to Assess Digital Marketing Success
As websites grow increasingly integral to the customer experience, so is the importance of tracking the success of digital campaigns
Why Social Media Timing Matters So Much
Posting on social media has many benefits including the ability to post the messages you are trying to convey to followers as well as when you post these messages
Spend Money on Web Development
Many businesses want to build their website fast and cheaply
Use Digital Marketing to Get Immediate Traffic
The end goal of digital marketing is to get more eyes on your business
When to Change Your Digital Marketing Strategy
Look, there’s no doubt about it: digital marketing is a highly competitive sector
Business Blog Mistakes to Avoid
A business blog is beneficial for a number of reasons
Why You Need a Blog for Digital Marketing
Blogging is a great tool for digital marketers, who can use it to help generate leads, build a brand, and build traffic
Skills That Will Benefit Your SEO Writing
Good content requires good writing skills, but not everyone has these skills
Helpful Tips For B2Bs Using Social Media
You might think of social media being used mainly by B2Cs and this is how it all began
Offline Tips to Grow Your Opt-In Customer Email List
If you want to grow your email list, you have to do it hard
Using PPC to Increase Your Business
PPC, or pay per click, is a form of digital marketing that helps you as a business owner to spread the word about your business using a specific strategy
How to Perform a Digital Marketing Audit
An audit is a check of an organization's system or procedures to evaluate its performance inefficiencies and determine improvement opportunities
Places to Consider When Posting Your Content
Content is an important part of SEO as well as online marketing as a whole, so you want to make sure that you're using it to the best of your ability
Why Is Internal Linking Important?
The search engines don’t rank websites as a whole in the SERPs - they rank individual pages
You Need Great Website Navigation for Digital Marketing
When you've gone to the trouble of making your website unique to help it stand out from the crowd, you don't want your navigation to fall short
SEO Is More Than Just Analytics
Every business will have some unique needs when creating an SEO program
Don’t Ditch Your Website For Social Media Profiles
With so many social media profiles available, it might be tempting to give up, or use to a lesser degree, your website
Pros and Cons of Hiring a Freelancer vs Website Design Agency
When it comes to creating a website, business owners have two main options: hiring a freelancer or using a website design agency
How Social Media Impacts SEO
You may have learned that social media doesn't impact search engine optimization (SEO)
Do B2B Companies Need a Mobile App?
Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon
Make Sure Your Digital Marketing Website Serves Multiple Purposes
When it comes to digital marketing, you need to make sure that your website serves multiple roles
Tips For Choosing Your Content Topics
When it comes to digital marketing, content is king
Learning to Trust the Right People
When it comes to marketing your business, you want to make the best decisions
Use the Basics to Improve Your LinkedIn Results
With so many social media platforms available to use, it's difficult to know which one is right for you
How to Effectively Use Email Auto Responders
Think of autoresponders or email automation systems as your last line of defense for dropping the ball on a customer's questions
Be Able to Handle More Business Before Launching a Digital Ad Campaign
Digital advertising is an important part of any business, but it's important to know why you are advertising
What Should You Be Focusing On With Digital Marketing?
Digital marketing comes with a lot of options
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent
How To Vary Your Content
Posting content on your website regularly is one of the best things you can do for your business
SEO Items That Should Be Executed Regularly
Unlike most marketing campaigns, an SEO program doesn't stop
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet
Does a Logo Need to Match a Website Design?
Should a Logo Match the Website Design? Logos and websites are two different types of design
Increase Your Following on Twitter
As far as social media platforms are concerned, Twitter is an important one because it remains popular
Pros and Cons of Using SEO to Increase Business
When it comes to SEO, you are probably aware of the benefits
Blog Commenting Tips for SEO Link Building
Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat
Know Your Audience Before Sending Email Campaigns
It's no secret that email marketing is one of the most effective ways to reach your audience
Advantages of Guest Blogging
Guest blogging is well-known to be a good way to build links
About the Basics of YouTube Marketing
YouTube has become one of the most popular ways for people worldwide to connect and learn about new things every day
How To Handle Unnatural Links
What are unnatural links? Unnatural links are links that are intended to manipulate the ranking of a web page in a search engine
How Digital Advertising Can Build a Brand Online
With the advancement of technology experienced globally today, you need to advertise your business online to flourish
Internet Yellow Pages (IYP): Good for SEO?
Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed
Understand the Buying Cycle Stages for Your Content
As a business website owner, you know the importance of each different phase of the buying cycle
The Basics of SEO Remain the Same
Search engine optimization, or SEO, can seem confusing and overwhelming whether you're just starting out or have been dabbling in it a while
Reasons to Hire a Local Web Designer to Build a New Website
Finding a professional web designer is one of the first steps in creating a fantastic website for your company
Audit Your Social Media Approach
Are you looking to improve your social media marketing strategy? If so, you need to audit your approach
The Important First Steps of Your SEO Campaign
Search engine optimization, or SEO, can be overwhelming if you're new to it
Sometimes a Simple Email is the Most Effective
Marketers, company founders, and entrepreneurs are always trying to find new ways of attracting new customers
The Essential Phases of Content Marketing
Content and the marketing that goes along with it is an important building block of any digital marketing campaign
Why Scheduling is Important for Influencer Marketing
Influencer marketing, in essence, is the act of buying followers and engagement
Should You Tweak Your Social Media Campaigns?
Should you tweak your social media campaign? It's a difficult question to answer as social media platforms change constantly
Is Influencer Marketing Right for Your Business?
These days, it’s impossible to spend time online without bumping into influencer marketing
Your Digital Assets Should Remain in Your Control
When you own a business, especially an online business, there are digital assets involved
Essential SEO Copywriting Tips to Follow
Whether writing copy for your own website or that will be published elsewhere, you want to make sure that you are always putting out your best work
Different Types of Inbound Digital Marketing
Inbound marketing uses online content to create positive experiences for your target audience
Stay Current With Industry Trends With Digital Advertising
As a business owner, you must stay current with industry trends
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has
Determine if Your Content is Good Quality
For a website owner, content is the backbone of success
Don’t Let a Small Budget Hold Back Your SEO
To improve your business' online presence, SEO should be a focus
Digital Marketing is About More than Your Website
In a world where nearly everyone is online, it’s more important than ever for businesses to have a strong digital presence
Tips for Finding a Good Website Designer
The internet is at least years old now, and people are making full use of it, whether it is through learning, shopping, dating, socializing, networking, or doing business online
Less is More on Social Media
As I am sure you have noticed, there seems to be a new trend in social media
Checking Out Your SEO Competitor Will Provide You With Valuable Info
When you begin developing an online marketing plan, there are many angles you can come from when creating your strategy
Duplicate Content on Multinational Websites
If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site
Get More Content Out of One Topic
Many people avoid covering the same content more than once
Tips for Getting People to Open Emails
Emails have grown to become an important aspect of digital marketing
Can Influencer Marketing Achieve Great B2B Results?
There’s a new big- Brands looking to influence the marketer, not the other way around
Tips for Maximizing Your Social Media Strategy
Social Media Strategy is a marketing approach and a structured management process for social media used by businesses
Establish Clear Goals for Your Digital Marketing
Digital marketing is any channel companies use to market their products and services
Why You Should Revamp Old Posts
At some point in your blog's life span, you may feel as if you're running out of unique things to say
Top B2B SEO Mistakes To Not Make
If you operate a B2B, it's important that you are active in marketing your business online
Why You Need a Digital Marketing Strategy for Your Business
A digital marketing strategy is essential to any business
Finding Your Best Digital Advertising Opportunities
Are you looking for some new ideas on putting your advertising budget? If so, we got your back! We will discuss some of the best digital advertising opportunities available today
How Your Content Positions You As an Authority
As a blogger, website owner or marketer, you're responsible for crafting content representing your brand and your readers' beliefs
Red Flags To Look For When Hiring an SEO Company
Hiring an SEO company is a big deal
Benefits of Automation for Digital Marketing
Digital marketing is a complex and ever-changing field
Differences of Using Shared vs. Dedicated Website Hosting
As a website owner, you need to understand the importance of having a shared and dedicated website
Connect with You Ideal Audience on Social Media
The world is swiftly taking advantage of the digitalization paradigm, making communication and other aspects such as innovations, marketing, and business shift to social media
An SEO Friendly Blog is Just Steps Away
Creating and publishing high-quality content on your website on a regular basis is one of the best things you can do for search engine optimization
How to Conduct Research Before Writing Your Content
When you’re writing content, it’s essential to be strategic
What Kind of Emails Should You Send to Your Customers?
It's always good to keep in touch with your customers
How to Track the Results of Your Influencer Marketing Campaign
As a marketing campaign is getting more and more popular, they offer a lot of potential voters to be
Branding and Social Media Help Each Other
Social media has become an integral part of many companies marketing and branding campaigns
Viral Content is Unpredictable
It’s every marketer’s dream to have some of his or her content go viral
Daily SEO Tasks That Are Very Important
Search engine optimization (SEO) requires more than a weekly or monthly effort
Be Cautious When Digital Marketing Agencies Contact You
Digital marketing firms aren’t hard to find
Importance of Digital Marketing Consistency
Your digital marketing efforts will always rely on your consistency
What Are The Benefits of Digital Advertising?
As a business owner, you know that in order to be successful, you need to keep up with the latest trends
Digital Marketing Tasks To Perform When Starting Your Business
When you’ve started a new business, it’s normal to want to get word out about it as soon as possible
Develop Content for Each Phase of the Buying Cycle
Every salesperson and marketer understands that clients go through a purchasing process that determines whether the sale will be completed or not
Get to Know the 2 Phases of SEO
When it comes to SEO, there is a lot to consider and multiple steps that must be completed
Tips for Picking Photos for a New Website Design
There are a lot of different pieces that go into the design of a website, but one of the most important is photography
Don’t Let Your Brand Stagnate Online
When you establish your brand online, you may start out strong and invest your time in all of the tasks that need to be done to make sure that people are aware of it
Don’t Worry About Going Viral on Social Media
It can be tempting to try every trick in the book to make the content on your social media pages go viral
How to Know if Your SEO Campaign is Successful
SEO, or search engine optimization, takes time to see results
Reasons to Be Active in Social Media
Social media is no longer “new” media
Best Way to Write Blog Posts for Content Marketing
Building a series of blog posts will take time
Your Emails Need a Call to Action
Emails have proved to be one of the most effective marketing strategies
Select the Right Promotion for your Influencer Marketing Program
Promotions can be categorized into four categories: branded content, sponsored content, affiliate marketing, and free giveaways
How to Create Content for Social Media
Creating content for social media can be a daunting task
Consistent Blogging Gives You an Advantage
As a full service SEO firm, we are able to write and post blog content for our clients if they don’t want to use their in-house resources
What You Should Know About Optimizing Pages With Different Keywords
Page optimization with keywords is an important part of search engine optimization (SEO), but there is more to think about than simply placing random keywords on each page and crossing your fingers they do the trick
Tips to Avoid Turnover in Your Digital Marketing Department
Digital marketing and consistency go hand-in-hand
Make Sure Your Digital Ads Are On Brand
As a business owner, you know that advertising is essential
Should You Ask for Digital Marketing References?
When you begin searching for a digital marketing firm, you probably do a search online or ask others who they have used and can speak well of
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging
SEO and Content Marketing Should Work Together
In today's competitive business environment, placing your offer in front of your target audience has become increasingly important
Don’t Let These Website Mistakes Hurt Your SEO
There is a lot about algorithms that isn't known, but luckily Google has provided hints about what they look for and what's important when it comes to ranking for keywords
How Many Pages Should My Website Have?
How do you know the correct number of pages to have on your website? And even if you do know the valid number, what's the best way to go about achieving it? In this comprehensive guide, you'll discover how to choose the correct number of pages for your website based on your website's unique needs and the search engines that matter most to your business
Keep Your Core Digital Marketing Before Diversifying
Digital marketing can benefit from diversification for success, but before you leap into multiple channels, you want to make sure your core digital marketing is maintained properly
Reasons to Have a Presence on Most Social Media Accounts
Almost every business has some online presence these days
Forget What You’ve Learned About SEO and Blog Writing
While SEO and blog writing are connected, you've probably learned some things along the way that simply aren't correct
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way
Don’t Worry About Content Going Viral
What Is Going Viral? The term going viral suggests that something has quickly spread through social media
How to Write Good Email Copy
For many business owners, marketing and sales are the most difficult aspects of their work
Setting Clear Goals for Your Influencer Marketing Campaign
Influencer marketing can be defined as a form of social media marketing that relies on influencers endorsing and doing product mentions n their platforms
Your Social Media Should Stay Current
Social media is dynamic, and as the clock ticks, innovation is created to foster better communication and interaction on social media platforms
Patience is Key When it Comes to SEO
Search engine optimization, also known as SEO, is an important part of creating a successful business
Your Website is the Foundation of Your Digital Marketing
When it comes to digital marketing, it’s true that your website is at the center of your efforts
Should You Use A/B Testing for Digital Ad Campaign?
The use of a/b testing for digital ad campaigns could lead to higher conversion rates on some ads based on what ads are being shown
Digital Marketing Can Drive Brand Awareness
These days, there is a lot of clutter online, and this makes it difficult for businesses to remain competitive
Whitepaper Marketing Can Build Your SEO
Do you engage in whitepaper marketing to help build your business? If you don't, you should seriously consider it
How Content Creates Brand Loyalty
It's all in the way it's presented, affecting a customer's perception of a business
Tips to Protect Your Website From Hackers
Cyber-attacks are a common occurrence and something we all hope doesn't happen to us
Does a New Website Design Need a Wireframe to Start?
Most marketers love to see websites in terms of design or conversions
Digital Marketing Touchpoints for B2B Businesses
A touchpoint is a way that customers interact with businesses
Be Careful of Outsourcing Your SEO
One of the essential aspects of any website is its SEO or Search Engine Optimization
Social Media Can Help You Attract More Business
You all know that social media is important for your personal and professional lives
Is This Your First Time Hiring an SEO Firm?
Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides
Relationship of Content to Brand Awareness
One of the most significant concepts in marketing is brand awareness
When Should You Send Your Email Newsletter?
Sending your email newsletter too early or too late can negatively impact your readership
Influencer Marketing Should Work With Other Forms Of Marketing
It is no surprise how influencer marketing is becoming increasingly popular
Define Goals for Social Media
If you are on social media often, it's important to set goals
Do Keyword Rich Domain Names Help with SEO?
There is no doubt that domain names with keyword-rich domains help search engine optimization a lot
What to Know About B2B Digital Marketing
When it comes to B2B and B2C, there are key differences
Using Metrics to Measure Digital Ad Success
Digital marketing has become an important ally for businesses that want to establish a strong online presence
Continue Your Digital Marketing Efforts in a Bad Economy
Any business, whether online or in person, faces ups and downs
When You Should Care About Local SEO
If you're running a business, it's essential to make sure that you do everything you can to optimize your website for local search
Overview of KPIs for Content Marketing
As a business owner, content marketing is one of the most critical aspects of your overall marketing strategy
Differences between WordPress, Drupal and Joomla CMS Platforms
It requires several technologies working simultaneously in order to host a website
How Your Brand Benefits From Website Domain Age
When you think of digital marketing, you probably think of things such as social media posts and content
Get to Know Local SEO
SEO (search engine optimization) is a great way to drive highly targeted buyer-ready traffic to your website
Stay In Contact with Customers on Social Media
Customers are essential elements for the success of any business; therefore, it is critical to retain and build customer trust through social media marketing
What Are the Actual Benefits of Content Marketing?
The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action
Should You Use A/B Testing for Email Newsletters?
The internet is a beautiful place to find information on just about anything
Influencer Marketing Can be Turbocharged through Paid Social Media
Influencer marketing has been dubbed as the ''future'' of word-of-mouth marketing
Grow Your Audience with Social Media
Online marketing takes many forms and is possibly the most cost-effective form of promoting your business
Make Sure Your Website Doesn’t Have Dead Links
As you've probably heard before, content is king
What to Do When Your Digital Growth Has Flat Lined
Digital marketing is a long-term investment, especially when it comes to a strategy that involves something like search engine optimization
How to Set a Digital Advertising Media Budget
Digital marketing is quite complex, and it involves various strategies that are all extremely important
Make Sure an In-House Marketing Team is Well-Trained
If you decide to take care of your marketing in-house rather than hire a digital marketing firm, you want to make sure that your in-house team knows what they are doing
What is Technical SEO?
Technical SEO is the process of initiating changes to your site's code which will help search engines crawl your site more efficiently and rank it higher in their organic rankings
How Your Brand Identity Impacts Your Content
Today's content must naturally communicate with your audience
Pros and Cons of Using Joomla for Your Website
Joomla is a desired content management system (CMS) growing in popularity because it’s easy to use, customizable, and versatile
How To Avoid Unwanted Sources of Website Traffic
One of the goals for digital marketing is increased website traffic
Importance of Title Tags and Meta Descriptions
That’s why it’s essential to make sure your title tags and meta descriptions are well written and accurately reflect the content on your website
Social Media Helps You Understand Your Audience
Did you know that social media can help you understand your audience better? Platforms like Facebook and Twitter allow you to see what your customers are talking about, what they're interested in, and how they feel about your brand
Roundup Blog Posts Help Your Content Marketing
Creating roundup blog posts is a good way to enhance your content marketing
Determine Your Ideal Content Mix
In digital marketing, content creation is paramount to the success of your product
Target Your Customers Using Email List Segmentation
As an email marketer, you need to know how to target your customers
How Influencer Marketing Can Elevate Your Brand
The world of marketing is constantly evolving
Building Relationships with Social Media
Social media has been a huge part of our lives for quite a while now, and it's become so ubiquitous that many people feel like they can't live without it
Stop Trying to Rank Keywords
If trying to rank for keywords isn't taking your website where you want it to be, then you might have two initial thoughts
Matching Digital Marketing Message to Visitor Expectations
Digital marketing is intended to spread the word about your business
When to Consider Digital Audio Advertising for Your Business
Many companies have jumped on the digital bandwagon and started marketing their business on social media sites such as Facebook and Instagram
Factors That Will Result in B2B Conversions
SEO is an important factor in B2B conversions
A Guide to Writing Great Blog Post Titles
There are millions of blogs out there competing for readers’ attention
Website Speed and How it Relates to SEO
Google’s web page ranking algorithm consists of a multitude of different factors; content quality and relevance, titles, metadata, and many other factors all influence a website’s placement in Google search results
How Long Should Your Written Content Be?
Long-form content is something that stands out these days
Pros and Cons of Using Drupal for Your Website
Drupal is a favorite content management system (CMS) used by millions worldwide
Pros and Cons of Showcasing Awards on Your Website
Showcasing awards and other accolades is not an uncommon site on websites today
Why You Need a Sitemap
In the context of SEO, a sitemap, also known as an "XML sitemap," is invisible to anyone who uses the website
Importance of Automating Your Social Media
We live in the era of social media
Stick to Your Content Schedule
Successful content marketing involves creating and publishing relevant, consistent, and valuable content to promote a brand or product
Discover the Ideal Frequency and Timing for Your Emails
When it comes to email, the ideal timing and frequency are important factors to consider
How Much Should I Pay an Influencer?
There are a few different types of tools that you need to produce good-looking influencers
Does Social Media Help SEO?
There is no doubt that social media has become an essential part of our lives
Why Search Intent is Important for SEO
If you have a business, it’s essential to make sure that you’re doing everything possible to optimize your website for search engines
Be Sure to Claim Your Brand in the SERPs
Marketing your business online can help you to create a strong presence
Is Display Advertising Right for Your Business?
Display advertising is a form of digital advertisement using visuals that incorporate graphics and text, and Google facilitates it
Brand Cross Promotion Can Help Your Digital Marketing
If you are a company that runs multiple brands, you may be used to promoting them each separately
Develop a Workable SEO Strategy
Whether you're building a stand-alone blog or a website with a blog component, blogging alone can't be your marketing strategy
Finding Writers to Help with Content
When it comes to content, you need the best writer possible
Differences between using Shopify vs BigCommerce for an eCommerce Website
Choosing the right eCommerce platform for your business can be a daunting task
3 Key Ways To Build a Brand Online
Whether your brand has existed for a while and you're just now deciding to take it seriously and get it in front of the eyes of the public or you're rebranding and need to reintroduce your brand, you are probably starting with an audience already that you can work with and grow from there
Great Content is Essential for Great SEO Results
If you build it, they will come
What Is Your Ideal Posting Frequency for Social Media?
The news media has evolved from the newspaper to the radio, television, and now social media
Email Campaigns Should Be Optimized for Mobile Devices
Did you know that people open over 50% of emails on mobile devices? If you have not optimized your email for mobile devices, you're missing out on a large chunk of your audience
What Are the Different Types of Influencer Marketing?
There are many different ways to market a product or service nowadays
SEO Checklist for WordPress Website Launches
Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t miss a step
What is Earned Media and How Does it Impact SEO?
There are two general ways that a business can get noticed
Don’t Invest in SEO Until You Are Ready to Invest in SEO
Most businesses know now that they need some kind of SEO program in order to be successful
How Many Visitors is Enough for My Website?
How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign
Let Your Social Media Firm Do Their Job!
When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients
Microsites: Good or Bad for SEO?
When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website
SEO is About the Big Picture
You’ve been told that executing a successful SEO campaign requires patience
Stop Measuring SEO Success by the Competition
A former client of ours was an international enterprise software company
Pros and Cons of Hiring an Influencer
When you are hiring an influencer, it’s essential to understand the pros and cons of using them on your content
How to Pick the Right Influencer Marketing Agency
Trust is the only language understood by both businesses and clients
Make Sure Your Influencer is Relevant to Your Audience
Many people think that having an influencer post about their brand is enough to get the word out there when in reality, it takes a lot more than that
Content Is Important for an Influencer Marketing Campaign
Creating and maintaining a high-quality content library is essential for an influencer marketing campaign
Is Influencer Marketing a Good Tactic to Use for My Business?
You want to take your business to the next level
Do Influencers Need Blogs?
You probably know them like the celebrities or business people who write their opinions on social media
Momentum Matters When it Comes to Digital Marketing
For any online business, digital marketing is an important tool
How Branding Benefits From Digital Marketing
There are many factors that contribute to the success of a brand
How to Know if Your Website is Optimized to Convert
Your website plays an important role in both your marketing strategy and your digital marketing strategy
Encourage Business Growth with Digital Marketing
Business growth can depend on many factors
How to Select a Website Domain Name for a New Business
One of the most vital resolutions you will make for your new business is selecting the right domain name
Every Website Should Be Responsive
The internet has revolutionized the way many things are done
Develop a Mobile First Approach to Your New Website
Mobile first is a technique that shifts the focus to prioritizing the design and development of the mobile experience before the desktop
Should You Use an SSL for Your Website
We have all heard the term SSL, but many still do not know what it is or why it is essential
Tips for Developing a Navigation For A New Website
Navigation is one of the essential elements of a website
Pros and Cons of Using WordPress For Your Website
Since its establishment in 2003, WordPress has become the most popular CMS on the market
Using Buttons on a Website Can help Improve Usability
Buttons in web design are often used to initiate a specific action or give feedback
Call to Actions Help Achieve Website Conversion Goals
You may have to create a call to action to get your website conversions goals
Web Designers Should Not Write Content for a New Website
There's a new website every day, and if you're not careful, your content will help make that website a success
Differences and Reasons to Use an HTML vs XML Sitemap
An HTML sitemap is a file with specific information on the pages on your site and the URLs of those pages
Pros and Cons of Using Hubspot for Your Website
HubSpot CMS is a dynamic, flexible, and integrated content management system that allows you to create your website, blog, and landing pages
Reasons to use Web Safe Fonts on Your Website
Web safe fonts are fonts that are pre-installed on all devices and browsers
Should I Use a CMS for my Website?
When it comes to creating and managing a website, there are many different options available to you
Does Your Business Website Need an Overhaul?
A website for your company is one of the greatest investments that you can make
Earn Natural Links and Reap the SEO Rewards
Your business website benefits from having inbound links
Importance of Content Length
Offering content on your website is a way to improve your ranking on search engine results pages (SERPs) and bring visitors and potential customers to your website
Pros and Cons of Outsourcing Your Social Media
Digital marketing benefits greatly from social media
Search Engine Optimization Basics
Search Engine Optimization (SEO) is a process in which a website or a company's website is placed on the first page of search engines like Google
What is Organic Traffic Exactly?
If you're running a website, it's essential to know what organic traffic is and how to increase it
White Hat vs Black Hat SEO
There is no such thing as a "golden method" in SEO
How SEO Connects You with Your Audience
For any content marketing strategy to succeed, it must end with a goal
How the Different Pieces of an SEO Strategy Work Together
Search engine optimization is a broad term that applies to any activity that helps your website rank higher in search results
Put Users’ Needs First – Not Search Engines
SEO (search engine optimization) is a big deal when it comes to getting your website and web pages ranked in the search engine results
Best Ways to Perform Keyword Research
Keywords are one of the most influential factors in search engine optimization right now
What Exactly is Search Engine Optimization?
You've probably heard of search engine optimization (SEO)
Get to Know On-Page SEO Factors
On-page SEO is one of the most important aspects of a successful SEO strategy
Get to Know Off-Page SEO Factors
Crucial Off-Page SEO Factors to Consider for Your SiteIn the competitive world of digital marketing, it's easy to get lost in all the different metrics and stats
User Experience and SEO: Why They Need to Work Together
User experience is a hot topic in web design and development
How To Keep Social Media Followers Happy
Having a social media following is an important part of social media marketing
New Content Keeps Your Blog Fresh
A blog can be a wonderful digital marketing tool when used correctly
How To Enhance Your Content
With everyone creating content these days, you probably wonder how you can possibly stand out amongst them all
Content Mistakes You Don’t Want to Make
Well-optimized content is something that will help your pages rank in search engine results
How to Develop Topics for Your Content
Developing topics for content is one of the most crucial steps in creating a successful blog
Get to Know Your Audience Before Writing Content
Writing content is important, but it’s not the only thing you need to worry about when it comes to your website
What Types of Content Works for Your Audience?
Content marketing is a type of marketing focused on delivering value to a prospect or customer in exchange for permission to engage in a relationship
How to Create Your Content Strategy
A content strategy is a formal approach to creating and managing content within an organization
What Are The Types of Web Content?
Web content is defined as any writing and all associated digital media, such as text, audio, video, and images published on the internet
Know the Purpose for Your Content
Content is available in almost all forms: blog posts, images, audio content, video content, and more
Art of Writing Great Titles for Your Content
In some ways, a great title is more important than the content attached to it
Subheadings Should Describe Key Areas of Content
If you want to keep your readers engaged, you need to use subheadings in your content
How Long Should Your Blog Posts Be?
Blog posts need to be a minimum of 300 words if they are going to rank well with search engines
What Are the Different Types of Digital Advertising?
Digital advertising is a targeted, integrated online approach to converting potential buyers into sales
All About Banner Advertising
Banner advertising is a form of digital advertising
Get to Know Retargeting Advertising
Retargeting is advertising that allows businesses to re-engage customers who have abandoned their shopping carts before purchasing a product
All About Social Advertising
Social advertising refers to the process of making and using clickable ads to reach your focus audiences
Why Digital Advertising is Important
Advertising is the lifeblood of any company
Develop Your Digital Advertising Strategy
Whether you plan to start a small business or run an agency, it's important to have a well-functioning digital advertising strategy
Get to Know Social Boosting Campaigns
Coordination of marketing efforts across several social media platforms in support of a certain business objective is what we mean when we say "social media campaign
How to Know if Your Digital Ads Are Working
Websites are crucial in the consumer journey; hence, the need to understand the efficiency of digital ads
Know Your Goals Before Starting a Digital Ad Campaign
Advertising goals are crucial for a business plan and the daily operations of a startup or a small business
Responding to Negative Social Comments Can Be a Positive Experience
Social media is a great platform for businesses
The Importance of Prioritizing High-Yield Digital Marketing Activities
Digital marketing is an important part of your business
Select the Right Audience for Your Digital Ads
Have you come across digital ads before? If not, there is no need to worry
Why Digital is More Effective than Traditional Advertising?
To stay relevant in the current digital marketing landscape, companies often use traditional advertising
Is PPC Search Engine Advertising Worth It?
PPC or pay per click isn't easy since it requires expertise, training, and experience to get good results from it
Get to Know the Basics of Search Advertising
Search advertising is one of the most effective ways to reach customers
About the Basics of Facebook Marketing
Facebook is a social networking site that enables you to establish a profile, add family and friends, share experiences and images, send messages, and reply to or link to other people's posts
About the Basics of Twitter Marketing
Twitter is a powerful tool to use when you want to achieve your marketing goals
About the Basics of Instagram Marketing
Marketing is a great tool to promote your business, brand, or product, and many marketers are using social media platforms like Instagram for this purpose
About the Basics of Snapchat Marketing
Technology has given birth to tremendous changes across all industries
About the Basics of TikTok Marketing
TikTok is a new, cutting-edge marketing platform that's revolutionizing how we communicate
About the Basics of LinkedIN Marketing
We live in a revolutionized world, and business is not like it used to be
Should You Outsource Your Social Media?
Social media has been one of the most powerful marketing tools since the early days of Facebook and Twitter
Find the Right Social Media Mix for Your Audience
Social media can be a great way to engage with your audience and build relationships, but if you’re using it all wrong, it could do more harm than good
Use Your Audience to Decide Your Social Media Strategy
Social media marketing is a very powerful, and cost-effective, method of driving potential customers into your sales funnel
Should You Follow Social Media Trends?
With social media constantly evolving, it can be hard to keep up with the latest trends
Developing Your Social Media Strategy
The success of your company's digital marketing strategy is greatly dependent on social media
Social Media: Don’t Do Too Much Too Soon
There is a lot of advice out there about social media marketing
How to Rent an Opt-In Email List
Subscriber lists are a great way to establish long-term business relationships with your clients
Choosing an Email Service Software Provider
The email service software market is increasing, and there are a lot of providers to choose from
Why Businesses Should Consider Building in Opt-In Email List
Almost every business these days has a website
Different Ways to Build an In House Opt-In Email List
When it comes to email marketing, there are many different ways to go about things
Why Email Marketing Will Never Go Away
Email marketing is one of the most effective and cost-effective ways to generate leads for your business
Ethics Are Important to Email Marketing
Email marketing is very popular
Email Marketing Tactics That Work
Email marketing has become a vital part of any successful business strategy
Develop Your Ideal Email Marketing Campaign
Email marketing remains one of the most effective digital marketing strategies for lead generation and is still a highly cost-effective way to reach your target market
Email Marketing Best Practices
Email marketing is a form of digital marketing that uses email messages
How Email Newsletters Can Be Effective
An email newsletter is a fantastic way for most businesses to keep in touch with their customers
Importance of Your Subject Line with Email Marketing
Email Marketing is one of the best ways to communicate your messages and attract customers, it's also a great way to increase website traffic and grow sales, but when you write an email that goes out without any subject line, people will not bother to open it, which means they won't see your message! If you want your emails to stand out from all the other mail in their Inbox or spam folder, use a good subject line
Create Your Ideal Newsletter Design
An email newsletter is a great way to stay in touch with your readers, and it's also a great way to share information with your customers
Website Traffic Will Fluctuate, Here’s Why You Shouldn’t Worry
If you're a website owner who keeps track of the traffic to your website, you have probably noticed that there are times when traffic is high and times when traffic seems to disappear
How Seasonality Ties in With Your Digital Marketing
Seasonality might not be something you consider when you have a business, but there are situations where a specific season can either negatively or positively impact your digital marketing campaign
Finding a Good Domain Name is So Very Important
When you're starting a business, the sheer number of domain name choices you have to make can seem overwhelming
When is a Business Ready to Hire a Digital Marketing Agency?
A digital marketing agency is a professional service that manages all the online channels of a business
Top Digital Marketing Mistakes to Avoid
Digital marketing is the process of reaching potential customers and convincing them to buy a product or service
How to Create a Digital Marketing Strategy
Today, digital marketing is the most crucial facet of any business's marketing strategy
Should My Company Hire a Digital Marketing Intern?
Digital marketing is one of the most important aspects of any business today
Digital Marketing Tips for Retail Businesses
Marketing strategies have evolved tremendously in the last few decades
Reasons Digital Marketing is Better Than Offline Marketing
When it comes to marketing, online and offline are both important
Understand the Basics of Digital Marketing
With technological advancement, the world has experienced a shift in how marketing is carried out
Best Practice B2B Social Media Tips To Follow
Social media plays a role in many areas of people's lives
Can You Really “Ramp Up” Your SEO Program?
There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret
How to Give Old Posts New Life
When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered
How to Advocate for the SEO Process In-House
Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done
Use Custom SEO Training to Get Your Employees Onboard
Before you start worrying about link earning, content creation or social promotion, your SEO program needs to be accepted from the inside out! Without a strong internal push for strong SEO your program will never be as successful as it good be
SEO Won’t Fix Fundamental Problems With Your Business
The fundamental purpose of SEO is to go through a purpose that will get your website noticed by the search engines
When SEO is Working Well, Diversify Your Efforts!
Your business website is performing well in the search engines
3 Reasons Why 404 Errors Are Bad For Your SEO
Every site, especially a news organization or e-commerce site where content is constantly changing, is bound to have a handful of 404 errors lurking in the shadows
Make Sure Your Blog Posts Don’t Have Too Many Links!
How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources
4 Things Your SEO Program Cannot Control
There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving
Are People Still Searching For Keywords?
Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance)
PPC Is Essential for Branding in SEO
When creating your brand, there are many strategies that effectively work together
With SEO Good Writing Matters
These days, writing content that is optimized for the search engines is about more than just including keywords in the content
Performing Content Research for Blog Posts
Research is an essential part of the writing process, especially in the beginning stages
Tips To Help You Write Better SEO Content
In the past, writing good SEO content meant filling each piece with keywords
Don’t Forget Off Page SEO!
While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that
Why All Businesses Need SEO
SEO is a staple for modern businesses
Use Data to Strengthen Your Digital Marketing
Marketers, it's time to rethink your approach
Adapting Your Content to the Customer Life Cycle
When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car
Don’t Get Left Behind When SEO Tactics Change!
SEO has changed much over the past decade
Brand Building and SEO Should Work Together!
Brand building and SEO strategies aren’t mutually exclusive
Mobile Device Usage Affects SEO
With increased mobile device usage, it makes sense that Internet usage has increased as well
Don’t Forget Local Search in Your SEO Plan!
These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out
Why You Should Invest Resources in Your SEO Strategy
Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies
SEO Tweaks That Could Help Your Site
SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don’t work, but also could cause a penalty
The Way We Search Online Has Changed – Has Your SEO Strategy?
How do you search online? Chances are, your search style has changed and you may not have even realized it
Audience Driven Engagement Affects SEO
Yes, it’s true that audience engagement drives your SEO campaign and can help make it more successful
Coming Up With Ideas for Great Content
A good website will have plenty of content that will please your visitors first, search engines second
How to Engage Your Customers With Your Blog
The next time you perform an audit on your blog, analyze whether or not it actually engages your readers
Answers to Common SEO Questions
Hiring an SEO company can benefit your company in many ways
Stagger Your Social Media Posts
Using social media for your business might seem straightforward
Effective Content Marketing Begins With Great Writing
To be an effective content marketer, you first need to become a great writer
How to Keep Your SEO Campaign Fresh
An effective SEO campaign has several important elements - keywords, content, social media, and effective link building
It’s Time to Fix Your Slow Website
How long does it take your website to load? Across any device, a website should ideally load within a few seconds
SEO Results Can’t Be Predicted
Implementing an SEO program is always a beneficial thing to do for your business, especially when you go with an SEO company who is reputable and plays by the rules
Rank Isn’t the Most Important SEO Metric
While ranking is important, it is, after all, how people will have your business or brand in front of people's eyes, it is not the only or most important metric there is to determine your success with SEO
Is Seasonality Driving Your SEO Program?
If you were like most of our clients, traffic across the board was probably down between Thanksgiving and Christmas
Strategies for Developing Compelling Content
Since a good content marketing strategy distributes content across multiple platforms as a way to attract the right audience, it stands to reason that the nature of the content you write does matter
5 Signs You’re Over-thinking Your SEO Strategy
With each algorithm change, Google has website users fearful of the future
Your Website is More Than Your Homepage
Your homepage is an important part of your website
Tips for White Hat SEO Backlinks
Search engine optimization (SEO) optimizes your website's visibility on search engine results pages
SEO Practitioners Wear Many Hats
Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it
Guest Blogging Should Be Mutually Beneficial
By now we all know that guest blogging shouldn’t be done strictly for links
The Rules for Re-Using “Old” Content
The highest content marketing priority is always quality
Consider Investing in PPC Along with SEO
SEO really isn’t optional today
5 Questions to Consider When Developing a Business Blog Strategy
A business blog is an essential component of an inbound marketing campaign
How SEO Factors into the Buying Cycle
The buying cycle that you have come to know and understand over the years has evolved
Content Should Have a Universal Audience
It's normal to want your blog posts to sound professional and intelligent, but you don't want to use language and terms that are above most reader's heads
Don’t Base an SEO Strategy on Perceived Search Engine Weaknesses
If you think that SEO is a way to “game the system”, you’re wrong
Think Long-Term When it Comes to Social Media Promotion
Maintaining a consistent social media strategy is an activity that will help you build and increase your online presence over time
Do You Need a New Website for Your Digital Marketing?
When you think about digital marketing, what do you think? PPC ads? Social media? Maybe a blog or YouTube channel? In recent years, marketers have increasingly used websites to market their brands online
Good Reasons to Encourage Employees To Use LinkedIn
LinkedIn tends to be the social media platform that is forgotten
Improve Your Blog with These Tips
A blog is a good addition to any business website
Simple Ways to Protect Your Website from SEO Failure
With every algorithm update, SEO becomes more complex
Use a Ranking Report to Improve a Content Strategy
There are many reasons that we advise clients to not get hung up on the keyword ranking report
Find the Right SEO Firm for You
Over the many years working in the SEO industry I have vetted thousands of potential SEO clients
5 Ways to Get Your Content Noticed
Once you hit “publish” on a piece of content, don’t think that your work is done
How Digital Advertising Can Boost Sales
Digital advertising promotes products or services to potential customers through digital channels
Tips for Conducting a Successful Content Audit
It's important to know how effective your content is
You Don’t Need to Employ Every Digital Marketing Trend
It's common for people to think that using the newest and most trendy digital marketing trends is going to yield the best results, but this isn't always the case
Social Media Automation Rules to Follow
Social media automation tools are great
Don’t Forget the “Marketing” in Content Marketing
Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content
SEO Benefits From Your Email Newsletter
Search engine marketing is comprised of two different factors, both of which are important to your SEO strategy
5 Tips for Curating Social Media Content
If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high quality content on an ongoing basis
Branding Tips for Website Design
A website is a collection of interactive web pages linked by hypertext or links (hyperlinks) for easy navigation and reading
Digital Advertising Strategies to Try for Your Business
These days, most businesses do a majority of their marking online
How to Find Images for Content Marketing
According to content marketing reports, images and Infographics are excellent marketing techniques
Digital Marketing: Know When It’s Time to Make Strategic Changes
The use of digital marketing strategies has skyrocketed in recent years, and this trend is only anticipated to accelerate as more companies enter the market
Email Marketing Automation Tips to Help Your Business
Many companies rely on email marketing to drive customers and build their business
Find the Right Influencers for Your Brand
One of the most important aspects of a brand is its culture
Discover Your Ideal Social Media Mix
Social media - it's in the palm of most everyone who owns a smartphone, and companies both large and small are finding that it can be utilized as a powerful marketing tool
How Much Organic Growth is Enough?
When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO
Create Audience Segments for Your Email List
When it comes to email marketing, it's important to consider your audience and what messages will resonate with them
Assessing Link Relevance for SEO
It's not enough to just have great links
The Blog is One of the Most Important Pages on a Website
What are the most important pages on your website? Sure, the homepage is a given
How Email Marketing Can Help a Retail Business
Email marketing effectively reaches customers when you want to tell them about new products or services or send promotional messages
Find Your Best Digital Advertising Mix
When it comes to digital advertising, ti is important to find the right mix
3 Tips For Creating Great Content Titles
Writing high-quality content is important, but many people don't consider how important creating titles is
Statistics Do Matter For SEO
SEO is a long-term strategy, so it can take a while to fully assess how effective it is
How Branding Can Help Your Digital Marketing
The importance of branding in digital marketing cannot be overstated
Is That Blog Post a “Hit” or “Miss”?
A content strategy should be continually tweaked as you move along and see what works and what doesn’t
Why You Shouldn’t Rely Too Heavily on Newsjacking
If you’re not familiar with the term “newsjacking”, here’s a quick overview
Is Your Enterprise SEO Campaign Guilty of These Things?
If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right
Ways to Maximize Your Content Marketing Potential
It’s one thing to be “doing” content marketing
Stop Overthinking Your Blog Posts!
We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website
Are Your Employees Using LinkedIn?
LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector
Blog for Better Customers and Clients
There are so many benefits to business blogging
Put Some Money Behind Your Content to Increase Visibility
First things first, There is ALWAYS money (budget) that supports your content and if you’re taking content marketing seriously, you should be putting a significant portion of your online marketing budget towards content creation, publication, and promotion
The Content Marketing Bar Has Been Raised
Content marketing is where it’s at
How Small Businesses Have a Content Marketing Advantage
Small businesses often have limited marketing budgets in comparison to their large business counterparts