READ THE LATEST DIGITAL MARKETING ARTICLES:
Moving from Local SEO to National SEO
Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it’s best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination ...
Outbound Linking Guidelines to Follow
When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too. Yes, it’s important to generate inbound links because they instill search engine trust in a website, but outbound l...
Scam Alert: Negative SEO Extortion Emails
Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog. Still, these emails are still prevalent as poorly run and spammy firms try to suck unknowing potential clients in by using negative, fear based tactics. Here's a look at what these emails look like an...
Find a Balanced Working Relationship with Your SEO Firm
Signing on to work with an SEO firm is a big step for any company. It’s an attractive option for SMBs that don’t necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the clie...
3 Ways to Make Your Website Conversion-Friendly
SEO works to increase organic search engine traffic from target audience members over time. It’s a necessary part of a marketing campaign today, since pretty much everything is web-based. But we understand that website traffic isn’t the ultimate goal. What you really want is for website visitors...
The Various Types of Searches
When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...
The Easiest Way to Gain Inbound Links
Taking a white hat (Google approved) approach to SEO link building is hard work. It’s a manual process of finding relevant websites that have link opportunities, such as industry/local business directories and industry blogs that accept guest submissions. The days of paying for links for SEO or ex...
Don’t Forget to Ask for These Links
Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority. The best types of links are those that appear naturally, when another website owner finds the content ...
SEO Data to Look at Regularly
When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It’s easy to get frustrated after a few months if it doesn’t seem to be increasing. This is when some website owners scale back on their SEO e...
How Bounce Rate Relates to SEO
Bounce rate is defined as the percentage of visitors that enter a site and leave without viewing other pages on the site. It is thought that when the bounce rate improves, this could also improve search engine rankings. In this article, we'll examine how bounce rate relates to SEO and also what to d...
The Pros and Cons of an In House SEO Expert
While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I’ve always believed in working with clients that we’re a good fit for and ...
The Importance of Informational and Transactional Keyword Targeting
The first step of a thorough SEO campaign is to conduct keyword research to determine how target audience members are searching. When selecting which keywords to target on existing pages and within new content that will be created going forward, it’s important to keep in mind that not all target a...
How to Get Natural Links? It’s No Secret
Inbound links pointing to a website remain a top ranking signal for Google. Having high-quality, relevant websites linking over to your website is a sign of trust which is why an important part of SEO is to actively seek out inbound link opportunities. However, this type of link building is somewhat...
Voice Search SEO Best Practices
As voice search increases in popularity – is it on your radar when it comes to your SEO campaign? If not, it should be. People are searching for pretty much anything using voice search, it’s not just for traffic information or recipes anymore. Why? Because it’s so easy to use. It takes less ti...
How Your Competitors Can Help Your SEO Campaign
The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn’t be doing before embarking on a campaign. Once you have a handle on this, it’s a good idea to see what your competitors are doing. Not ...
Are You Building an SEO Pyramid or House of Cards?
There is a difference between SEO best practices today and the SEO best practices of the past. Google is constantly changing its algorithm, and when it does that means there is the possibility that the methods could change slightly. Back in the early days of SEO the SEO hierarchy of needs (based on...
How to Evaluate an Inbound Link Opportunity
Along with the quality of your website content, inbound links are one of the most important ranking factors that the search engines consider. Inbound links, or links to your website on other websites, essentially help tell the story of your website to the search engines. It shows them what your webs...
Reasons to Add FAQ Pages to Your Content Marketing Strategy
Do you have a frequently asked questions section of your website? If not, it’s worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent ...
SEO Software Won’t Do the Work for You
SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...
Where Do SEO Keywords Go?
While it’s true that SEO has evolved over the years, there remains one constant: keywords. Search behavior has changed and the search algorithms have gotten better at understanding the context of a search query, but keywords remain important. They are still what tell the search spiders what a web ...
Today’s SEO Link Building Best Practices
Despite what you may have heard, link building is still an important part of SEO. That’s because the search engines still use a website’s inbound link portfolio as a ranking factor. The more high-quality, relevant links a site has, the better. However, it’s true that link building has drastica...
URL Writing Best Practice for SEO
Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it ...
Link Building Opportunities That Are Still Relevant Today
Link building has undergone many facelifts in recent years. That is, if you’re following a white hat strategy. There are plenty of tactics that are no longer effective and can even harm a site, but there are also plenty that are still relevant today. If you’re shying away from link building alto...
Top Local SEO Priorities
While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin. That’s because the majority of people looking for a local business are turning to their computers, tab...
Make Sure Your SEO Strategy Helps with Branding
Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, "Brands are the solution, not the problem," and that they give us ...
Pros and Cons of Hiring Different SEO Service Providers
You know that you need some with your SEO and for this, you have a few options. You can hire various SEO service providers to improve your SEO program, including: SEO consultants, SEO firms or agency, or you can do the ongoing SEO work in-house. How do you know which choice is the best? Well, there ...
A Guide to SEO Hats
In the SEO world, there’s a lot of talk about white hats, black hats, and gray hats. When talking amongst fellow SEO co-workers or others in the industry, we know what’s being discussed when one of these terms pops up. But what if you’re somewhat new to SEO? Do you have any idea what these SEO...
Pre-SEO Campaign Launch Checklist
Like any other marketing initiative, taking the time to plan ahead and get all of your “ducks in a row” before launching an SEO campaign helps to set it up for success long-term. SEO work takes time and results can be slow to build, which is why taking a few extra weeks or months to set the camp...
Technical SEO: How Is Your Website Performing?
There are so many things that go into a successful SEO campaign. And that’s because there are so many search engine ranking factors. The search engines are looking at what visitors are seeing on your website to determine rank, but they’re also looking at what visitors aren’t seeing; the back-e...
How to Measure Organic SEO Traffic
In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effec...
Can You Trust Your SEO Firm?
As the Google search algorithms have gotten smarter and stricter over the years, lots of the phony SEO firms out there got filtered out of business. However, every time we think we’ve seen the last of the outdated, spammy, black-hat SEO practices, we have a conversation with a potential client and...
How to Research New Link Building Opportunities
Link building isn’t hard. It’s just time consuming. And what typically takes the most time during the process is the research, or actually finding new link opportunities. That’s why it’s so important to be organized so that you aren’t essentially re-doing the same work over and over, which...
Why You Still Can’t Beat Your Search Competition
SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t s...
Yes, Branded Pages Should be Optimized Too
SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable. A common mistake that we see some website owners make is to only optimize their “priority pages” which are typically their primary ser...
Make Sure You Have Time to Work With Your SEO Firm
When you hire an SEO firm, it's important to make sure you have enough time to work with them. Sure, you trust their expertise. You have complete confidence that they'll deliver great results. However, if you don't have enough time to work with them, it will make it harder on them to execute the ...
Online Advertising Tactics to Consider With SEO
If your goal is to drive targeted traffic to your website in order to increase leads and sales, SEO is an absolute must. An SEO campaign will improve a website’s organic search presence, ranking, and traffic over time. However, it’s that “over time” part that leaves some website owners wary....
The Two Parts of an SEO Campaign
No two SEO campaigns are going to be exactly the same, because no two websites are exactly the same. The details of an SEO campaign for the website of a small, local business are going to be different than those for the website of a large, international corporation. However, at a high-level, all SEO...
Reasons to Hire an SEO Professional
Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (w...
Technical SEO Best Practice Checklist
The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your...
SEO Tips for Developers During a Redesign Process
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another. The web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO. The SEO’s wor...
3 Ways to Make Old Content New Again
Content writing is an integral part of an SEO campaign, but it’s also often considered to be one of the most difficult parts of a campaign. In addition to requiring writing skills (which not everybody has), it also requires time and research skills. That’s why, for SEO purposes especially, it’...
Is Your SEO Program Working? Here’s How to Tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing? While results ...
3 Signs It’s Time for a Fresh Start with a New SEO Provider
If you’ve been working with an SEO provider for some time, that’s great! Clearly you recognize the importance of an organic search engine presence and think it’s worth an investment. Hopefully your experience has been nothing but positive. Unfortunately, it’s not always the case. Even if a r...
Link Building Blunders That Will Set Your SEO Campaign Back
SEO informed website owners know to stay away from spammy, low-quality links and that it’s the quality of their inbound links that matters more than the quantity. A huge inbound link portfolio means nothing unless all of the links are from well-respected, authoritative industry websites. However, ...
Thinking of Outsourcing SEO? Here’s Some Advice
While it might be nice to have your own in-house SEO specialist, it’s just not the reality for the majority of businesses (websites). Experienced SEO specialists require a salary (and other overhead employee costs) which is why for the majority of businesses, and website owners, outsourcing SEO is...
4 Reasons to Align Paid Search with SEO
Search engine marketing (SEM) is comprised of two functions: paid and organic. As an SEO firm, we’ll obviously tell you how important the organic function is, but that isn’t to discredit the paid function. The best SEM campaign utilizes both and ensures that they aren’t operated in silos. Ther...
Basic SEO Items to Execute Right Now
Not all business website owners are SEO experts, however that doesn’t mean that business website owners get off the hook completely when it comes to SEO. The purpose of having a business website is for target audience members to learn more about what you do/sell and hopefully to encourage them to ...
5 SEO Tactics that Will Never Hurt You
One of the most exciting things about SEO is that it’s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don’t want to invest time and effort into somet...
Does Google Ads Help Your SEO?
It seems to be a common question that new SEO clients ask. “If I run an AdWords PPC campaign in Google, will it help with my SEO program?” The thought is that if you are paying Google some money, maybe they will help you out organically, too. It actually doesn’t work that way because Goog...
Think SEO is all About Rank? Here’s Why You’re Wrong
One of the biggest misconceptions about SEO is that it’s all about rank. To an extent, we get it. Yes, if you rank in the top positions for a search, you’re going to get more traffic, and get more sales. However, fixating on rank as the only metric that matters when executing an SEO campaign and...
4 Steps Towards Local SEO Success
How are you marketing your local business? Sure, the tried and true traditional advertising channels can still be effective, but let’s face it: when someone is searching for a local business or service, they are heading to Google. Are they going to find your local business? If not, you’re missin...
Make the Most of B2B SEO by Following These Website Conversion Tips
Leads are the lifeblood of any B2B organization. As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conver...
5 Link Building and Content Mistakes to Stop Making
Link building and content marketing are no longer separate SEO entities. Essentially, they are the same thing today. In order to build valuable inbound links to your site, you need to be creating high-quality content that is going to get noticed. Even with this knowledge, there are plenty of link bu...
5 Prominent Places for Keywords to Appear
Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO. Keywords are still used as search terms and the websit...
3 Ways to Reuse Your SEO Content
One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that’s w...
Follow These Rules When Adding Outbound Links to Your Site
In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website. This is for good reason since it’s an important search engine ranking signal (one of the top 3 ranking signals, in fact). However, there’s another type of linkin...
Clean Up Organic Listings to Increase Click Through Rate
There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through...
Do These Things to Set Your SEO Campaign Up for Success
Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot. Here are 4 things to do no...
Make These Website Changes to Turn Organic Traffic into Leads
So, you’ve been working at SEO for some time now and your website is completely optimized, you’re adding new content to your blog, you’ve gained some trusted, relevant inbound links, and you’re starting to see organic growth when you look at your reports. But you’re thinking that that grow...
Yes, Social Media Matters for SEO Link Building
If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong. While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presenc...
Tips for Outsourcing SEO
For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house. At the same time, it’s also likely that the existing marketing team or professional doesn’t have the time to add SEO responsibilities onto their plate without sa...
4 Key Components of SEO
If you are relatively new to the world of SEO, it can seem a bit complicated. After all, nobody can tell you for sure what every single Google ranking signal is or how much each signal is weighted in the overall search algorithm. So, what are we chasing then? Well, the key to a solid SEO campaign is...
Online Advertising Channels That Complement SEO
While we’ll always advocate for investing a portion of your marketing budget on SEO, we’ll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it. We look at SEO as the long-term strategy that builds a ...
Outbound Linking Best Practices for SEO
When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website. Inbound links are a ranking factor since they convey trust and authority to the search engines. What usually doesn’t get as much attention is outbound linking, or lin...
Search Engine Algorithm Proof SEO Tactics
As website owners, it’s true that much of our business success really is at the mercy of the search engines. Traditional marketing certainly still has its place in the marketing mix, but more often than not people are turning to the search engines when they are in need of a product or service. It�...
3 Things That Hinder SEO Results
Website owners usually have the best of intentions when they launch an SEO campaign. They agree to following a white hat strategy and understand that it can take time to start to build an organic search engine presence and see organic traffic from their efforts. However, there are a few mistakes we ...
Where Should I Put My Targeted Keywords?
Search behavior has changed in recent years (think, voice search), but that doesn’t mean that keywords are out the window. Keywords are still used when people search which means that they should still be at the foundation of a solid SEO campaign. Keyword research still matters and helps to uncover...
5 Online Marketing Tactics to Explore Alongside SEO
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that g...
5 Signs You’re Running a Bad SEO Campaign
SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO can sometimes be conflicting. Or, doesn’t give you the whole picture or a thorough explanation about the reasons why you should be ...
Where to Incorporate SEO Keywords
There are many components to an SEO campaign, but at the foundation is one thing: keywords. The keywords targeted on a website tell the search engines and website visitors what the website and its pages are all about. This is why the first step of an SEO campaign is to conduct keyword research using...
4 Steps of an Efficient Link Building Campaign
Link building is a time-consuming process, but it’s a worthwhile one, since inbound links pointing to your website remain an important search engine ranking factor. The key to successful link building is to take an organized, strategic approach. Here are 4 important steps towards an efficient link...
SEO Items to Consider During a Website Redesign
It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...
What Does Blogging Have to Do with SEO?
When you’re researching SEO, you’ll find that there’s a lot of talk about blogging. Every reputable SEO firm/consultant/trainer etc. will recommend it. So, you might be wondering, what exactly does blogging have to do with SEO? A lot, actually. Here are the top reasons why blogging is an impor...
How to Increase Organic Listing Click Through Rate
It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic. But what if we told you that there are things you can do to increase that traffic even more? After all, as we’re always saying, SE...
Is Meta Data Still Important for SEO?
In the past, the Meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and then ranked your site accordingly. Search engines weren’t sophisticated like they are...
SEO and PPC Should Work Together
While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...
What to Know About Link Building if You’re New to SEO
If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot. While link building remains an important part of SEO, how you go about link building has changed over time and a lot of the tactics you’ll see mentioned are no longer r...
Don’t Expect to Live Your SEO Past
There was a time when a website could do very well in the search engines without putting forth a lot of effort. We have a client who fits this description. A few years ago, they achieved success in the search engines with very little effort. Their business was thriving because their site was ranking...
Winning Approach to B2B Content Marketing
When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money. Since the sales cycle can be rather long with B2B, the content has an even more important role - to keep brand enga...
Everyone at the Company Needs to Be on Board with SEO
Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...
The Most Important SEO Reports
SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over tim...
Be Wary of SEO Firms That Email You Out of the Blue
It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What’s worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few S...
B2B SEO vs. B2C SEO
Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed. In fact, because the two types of business are different, the two approaches shouldn't be the same. Each market includes very different target audiences ...
5 B2B Social Media Tips to Follow
Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs. They still think it’s more for B2Cs and aren’t quite sure how to leverage it. The truth is, social media is an important p...
A Common Keyword Research Mistake
Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site). Best practice dicta...
4 Reasons You Aren’t Ready for SEO
Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO. While we do think that every website owner should be doing SEO eventually, the truth is many just aren’t ready for it. Here are 4 reasons why a website owner might not be ready to exe...
Putting Together an SEO Report
If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing. The first thing to understand about SEO (and SEO reporting) is that SEO is long term. While it’s recommended to pull reports on a regular basis, it’s highly doubtful that you’re go...
Sometimes It’s OK to Ignore SEO Plugins (And Other SEO Tools)
Here at Brick Marketing, we’re really into WordPress. We use it on all of our sites and always recommend it to clients going through a re-design. At the very least, we recommend it for blogging since it’s very user-friendly. To assist with SEO efforts, it’s advisable to use an SEO plugin. Our ...
Don’t Focus on Rank to Measure SEO Success
So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines for their priority keywords. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. ...
Ask Yourself These Questions Before Pursuing a Link
Inbound links pointing to your website play an important role in determining where your website appears in search. The search engines use these links to determine the trust and authority of your website. Earning inbound links naturally is the ultimate goal but it’s also in your best interest to se...
If You’re a Marketer You Can Be a Link Builder
Some marketers are apprehensive of the secret world of SEO link building. The truth is, there’s really no magical secret to link building and it’s not that complicated. If you are a marketer, you can be a link builder. Today’s link building is a manual process, much like any other form of mark...
Don’t Miss These Easy Link Building Opportunities
Link building as a whole isn’t easy. That’s because a big link building focus is on generating natural inbound links that are earned by publishing great, linkable content. However, that doesn’t mean that there aren’t some easier ways to get inbound links. There are plenty of “low hanging f...
Follow These Steps to Generate the Best Possible Inbound Links
Inbound links pointing to your website are one of the top 3 Google ranking factors. Clearly, link building remains an important part of an SEO campaign. Link building can include specifically seeking out link building opportunities but it also includes doing things that will attract natural links ov...
Link Building Fundamentals are Marketing Fundamentals
Despite search engine optimization being a legitimate online marketing practice for many years now, there are still plenty of marketing folks who don’t quite understand it. Some even fear it due to fear of the unknown. All they hear about are link warnings and penalties from the search engines and...
3 Things that Generate More Inbound Links to Content
Publishing great website content is important for a number of reasons. For SEO purposes, it’s necessary in order to rank for specific keywords and to generate natural inbound links that help to convey trust (and determine rank) in the search engines. That’s why it’s so important to not only pu...
The Downsides to Working with a Specialized SEO Provider
If you’re in the market to hire an SEO firm, you essentially have two options. You can hire a firm that specializes in your industry or you can hire a firm that doesn’t specialize and works with clients across multiple industries. While it might seem like a no-brainer to work with a firm that sp...
3 Ways to Recycle Your Content
You know the mantra: “Reduce. Reuse. Recycle.” Turns out it’s applicable to more than the items we throw away. As content marketers, you should be keeping this saying in your head as you devise your content marketing strategy. Just as it requires time, money, and energy to create any item that...
5 Reasons to Still Do Keyword Research
Search behavior has evolved. Instead of typing (or speaking) a keyword into a search engine, people are more likely to ask a full question. And, thanks to the Hummingbird update and machine learning, Google has a better understanding of what searchers are looking for and is delivering a relevant res...
Things that Make Your Content More Linkable
You might have thought the title to this article was “Things that Make Your Content More Likeable.” Turns out you’re not too far off because what’s likeable is also linkable! As we know, links play an important role in SEO. In fact, links are one of the top two Google ranking factors along w...
6 Easy Link Building Opportunities to Capitalize On
Despite what you may have heard, not all link building is difficult. Sure, link building might take some time and effort but there are some link building opportunities that are rather easy to capitalize on. Here are 6 “low-hanging fruit” link opportunities you don’t want to miss out on: Press...
Content Repurposing Should be Part of Your SEO Game Plan
We know that content is king and it’s a required part of an SEO campaign today. But let’s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you’re new to SEO and content marketing you don’t really have a choice. You need to create new content o...
Be Wary of Link Building Opportunities
Let’s be honest. White hat link building is tough. We know we need inbound links but also know that Google’s link building rules are strict. It’s a sort of catch-22. That’s why it’s always tempting when a website owner reaches out with a link opportunity. “The site looks halfway decent, ...
Attending a Trade Show Can Improve B2B SEO
B2B marketing can be quite complex. In order to be found, and remembered, by business decision makers it requires many touchpoints. Trade shows have always been a main staple of a B2B marketing program. Presenting or speaking at a trade show provides businesses with the opportunity to network with o...
Is Your Website Worthy of a Natural Link?
Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm. However, link building has shifted away from the quantity of inbound links and instead focuses on the quality of inbound links. And wh...
Shift Content to Meet Target Audience Needs
Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...
Stagger Social Posts for Maximum Exposure
There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...
Social Media is a Two-Way Street
By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...
5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...
5 Blog Content Topic Sources
Owning a business blog that is a part of the company website is a smart idea for a number of reasons. First, it’s a content outlet that the business owns, meaning that the business owner or marketing department has full control over what’s posted, when it’s posted, and how often it’s posted....
Your Link Building Activities Need to Be Relevant!
At Brick Marketing, we are advocates of strictly white hat link building. That means that we believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and avoid anything that might land our clients' websites in hot water. There ar...
Save Your Link Portfolio with a 301 Redirect!
Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons. One of the most important of these is because you will want to make sure that you keep your hard-won link portfolio intact as you make any changes to your...
Turn a Product Launch into B2B Content Marketing Gold
Content is perhaps one of the most important components of a good B2B social media strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this conc...
Use Your Audience and Traffic Data When Creating a Content Plan
When it comes to creating a content marketing plan that will work for your business, it isn't a simple matter of coming up with a list of interesting sounding topics, writing the articles, and publishing them whenever the whim strikes. These days, your online marketing efforts rely on content, inclu...
How Content Relates to the Buyer’s Journey
There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...
SEO Challenges Faced by Large Corporations
For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...
Content Marketing Research Tips
Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places.�...
Why Long Tail Keywords are Important
Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made. When conducting keyword research the most important things to pay attention to when selecting keywords are the relevancy and the search volume. For a small business or one that is just getting a ...
How RankBrain Has Impacted Search Results
When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...
Tips to Improve Your Social Media Strategy
It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...
Why You Should Avoid Thin Content
When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...
B2B FAQ Page Tips for SEO
Potential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the busine...
Stop Outsourcing Content Writing Overseas
Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...
5 Reasons Why You Shouldn’t Blog
While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...
The Different Types of Social Media Experts
Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...
Content Marketing and Plagiarism
You could be guilty of plagiarism and not even know it. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than...
What You Need to Know to Perform a Content Audit
Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit. This will help you uncover any gaps in your existing content, show you how well your existing content is performing, and will also...
What You Need to Know About Direct Answers
Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations. Recently, they implemented another aspect of the Knowledge Graph - the Direct Answers Box, which displays answers to direct questions a...
Diversify Your Website Traffic Sources
This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is important for online success, it's only one piece of the online marketing pie that a website needs to invest in if it wants to b...
Essentials of B2B Content Marketing
As a B2B company, you know that effective content marketing is an important element of your success. However, many of the strategies that work for B2C companies won't work for B2B companies and vice versa. It is important to consider these nuances, otherwise you could come up with a strategy that i...
Keyword Intent Builds Audience Engagement
When it comes to optimizing your content with keywords, there's a lot more that goes into choosing a keyword. It's not a simple matter of performing the research to see which keywords get the highest volume. There are search engine users behind every keyword who are hoping that it will lead them t...
Top 5 Reasons Your Blog is Useless
Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post...
It’s Important To Keep Your Digital Marketing Skills Up-To-Date
When you first started out with digital marketing, you probably emersed yourself in the subject to learn as much as you could. You wanted to know everything you could so that you could do the best job possible. As time went on, you grasped the various strategies and stopped learning. What happens a...
SPAM Links Can Hurt Your SEO
Many website owners and search engine optimization specialists have made the error of including spam links, potentially damaging their backlink profiles to boost the search engine rankings of their client's websites. A backlink established only to inflate page rankings and does not consider the use...
Black Hat SEO Tactic to Avoid: Link Schemes
Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here's more information on what they are and what you can do instead: What Link Schemes Are According to Google, link schemes are defi...
Incorporating Retargeting into Your Digital Advertising Mix
Search advertising clients can have a broad audience of customers, but they may want to expand and reach new customers in the digital world. Retargeting is one method they can use to explore new customer bases and enhance their digital marketing efforts. It complements search advertising in that it...
How Businesses Should Collaborate with Freelancers
In today’s digital world, businesses have a unique opportunity to collaborate with influencers to increase their brand visibility and reach. Influencers can influence consumer decisions and create a strong connection with potential customers. For businesses, partnering with influencers can be a po...
Differences between Opt-In and Double Opt-In Email List Building
There are two different methods of collecting email addresses: opt-in and double opt-in. Which one you should use can depend on what you're trying to achieve with your list. If you're looking to grow an email list, you might consider implementing an opt-in form on your site. Opt-in emails are gr...
Don’t Overthink Your Ad Copy
Creative advertising thrives. It would help if you spent a lot of time on analytics to reach your intended audience at the proper time and place. Creativity is what attracts your viewers. Everything you use to define your brand. Here, many ads fail. It's not for lack of talented writers. T hey over...
What is Needed in an SEO Audit
An SEO audit is a detailed analysis of an organization's website that looks at its foundations and content quality to determine strengths and weaknesses and diagnose any possible optimization opportunities. An audit can be performed on an entire website or just a few pages. When a business audits it...
Ways to Create Blog Topics
When you own a website, you know it's important to publish new content on a regular basis. Actually, coming up with new topics to discuss on your blog is the more difficult part. Keeping your blog and your website fresh with new content is what will not only keep users coming back for more, but wil...
SEO Keyword Research Best Practice Tips
Before you can execute your SEO campaign, you need to perform keyword research so that you can perform your on-site optimization, which begins with the website. If your website is new, or you decided to redesign it, you'll want to wait to do the on-site optimization until the website is up and runni...
Poor Usability will Cost You Customers
Many businesses make the mistake of thinking that people will start flooding in just because they have a website. Unfortunately, that's not the case. To attract more customers, you must ensure that your website is easy to use and navigate. Here, we will discuss four ways website usability can help y...
Ways To Make Your Social Media Strategy Mobile Friendly
When marketing your business online, you are likely taking advantage of social media. When marketing online, it's important to understand how users access the internet. Why is this so important? There are many ways that users access the internet. You might first think of desktops and laptops. While...
How Influencer Marketing Helps Your Business
Influencer marketing is the best way to reach your target audience on social media. It is a form of marketing in which an organization pays people with a particular social influence, such as celebrities or famous figures, to promote them by using the influencer's channels. Here is some information ...
How Content Impacts Your Brand
These days, marketing departments have at least a basic understanding of how content impacts the brand as a whole. The goal is to build a "content brand", which is a form of business storytelling that puts the needs of the audience in the forefront. In fact, a skilled writer can do more than that - ...
Reasons to Outsource Email Marketing Program
An email marketing program is one of the most powerful tools to promote your business and generate sales. However, to get a full-fledged campaign going, you need to invest some time and effort. Moreover, if you want your efforts to pay off well, you have to hire an email marketing expert who will w...
SEO Isn’t Black and White
As a website owner, you want search engines to view your website as favorable. This means ranking and getting more eyes on it. To improve your chances of ranking, you know SEO matters. You may play by the rules that Google has laid out in their Webmaster Guidelines, but did you know there is a gray ...
Use Social Media to Share Information
There are many benefits for a business using social media. It's a way to get their brand exposure and gain new followers and customers. Some businesses think they need to create flashy posts that will grab everyone's attention and give them the spotlight, even if it's for a brief moment. The short-...
Good SEO Content Requires These Qualities
Content plays an important role in SEO. Much of the organic traffic that comes to a website comes from search engines and sites that regularly publish new, authoritative content are most likely to rank. In order to generate this organic traffic, you must create content that is valuable to both SEO ...
Online Tips to Grow Your Opt-In Email List
Email marketing is the ideal way to reach leads and existing customers who opt-in to receive communications. It has a great ROI and most people look at their email daily. Even though email marketing is decades old, many marketing experts consider it the most effective marketing strategy. The key to...
Find the Best Digital Marketing Mix for Your Business
Every business has a digital marketing strategy, but it can differ depending based on your business. In other words, businesses need to find the right mix for their needs. While all the strategies within digital marketing are the same, the combinations they are used, and the exact plan within those ...
Tips For Creating a Content Calendar
If you create content on the spur of the moment when an idea hits and publish it immediately, a content calendar may not have been on you radar until now. A content calendar can be beneficial to a website owner. It can help you to be more organized, which can help your overall content strategy. Cre...
Metrics to Measure to Assess Digital Marketing Success
As websites grow increasingly integral to the customer experience, so is the importance of tracking the success of digital campaigns. Businesses and marketers who want to get the most out of their advertising dollars must work with those who sell digital media. We all know that most users don't cli...
Why Social Media Timing Matters So Much
Posting on social media has many benefits including the ability to post the messages you are trying to convey to followers as well as when you post these messages. In addition to making sure you write posts that will catch the eye of your followers, which matters a great deal, you want to post them...
Spend Money on Web Development
Many businesses want to build their website fast and cheaply. That’s understandable. After all, every dollar spent on a website is a dollar that can’t be used to promote your business in other ways. Unfortunately, you might not get the site you want fast or cheaply if you cut corners regarding w...
Use Digital Marketing to Get Immediate Traffic
The end goal of digital marketing is to get more eyes on your business. If you're approaching it right, this will happen, but it usually takes time. Digital marketing is often a long-term process because many of the strategies require time to mature. It can take months and, in some cases even longer...
When to Change Your Digital Marketing Strategy
Look, there’s no doubt about it: digital marketing is a highly competitive sector. Digital marketing strategies have to be top-notch to allow you to compete or even survive in this environment. So, are you wondering if it’s time for a change? Here are some signs that your current digital marketi...
Business Blog Mistakes to Avoid
A business blog is beneficial for a number of reasons. It can help to improve the site's SEO, which will attract more visitors and potential customers. Some of the ways blogging is beneficial for a business owner include: Blogging is an opportunity for the business owner to implement keywords...
Why You Need a Blog for Digital Marketing
Blogging is a great tool for digital marketers, who can use it to help generate leads, build a brand, and build traffic. And since live streaming and video marketing are becoming more popular for digital marketers, blogging is more important than ever. Many would say that blogging is one of those fe...
Skills That Will Benefit Your SEO Writing
Good content requires good writing skills, but not everyone has these skills. You may know what you want to convey to your readers, but can't get the words out. When you do get the words out, they may be disorganized or simply not flow well enough to be understood by readers. Being able to understan...
Helpful Tips For B2Bs Using Social Media
You might think of social media being used mainly by B2Cs and this is how it all began. These days, though, social media can also benefit B2Bs. Social media can provide you will more exposure for your B2B as social signals are an important part of ranking algorithms. Having your B2B content shared ...
Offline Tips to Grow Your Opt-In Customer Email List
If you want to grow your email list, you have to do it hard. It would help if you were an oven every day, but you also need to get people to sign up for your list using a professional and fallible method. In addition, you also have to be prepared to go off the deep end when it comes time to join th...
Using PPC to Increase Your Business
PPC, or pay per click, is a form of digital marketing that helps you as a business owner to spread the word about your business using a specific strategy. PPC is especially beneficial to online business owners. Advertisers pay a fee each time an ad is clicked on. Search engine advertising is one of...
How to Perform a Digital Marketing Audit
An audit is a check of an organization's system or procedures to evaluate its performance inefficiencies and determine improvement opportunities. Digital marketing auditing is one form of this process, evaluating the current state of the digital marketing function, including campaign strategy, acqui...
Places to Consider When Posting Your Content
Content is an important part of SEO as well as online marketing as a whole, so you want to make sure that you're using it to the best of your ability. Having content on your website is a great start, but you don't want to leave it at that. Successful SEO, the generation of inbound links, and improv...
Why Is Internal Linking Important?
The search engines don’t rank websites as a whole in the SERPs - they rank individual pages. For most websites, the homepage is going to get most of the traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order f...
You Need Great Website Navigation for Digital Marketing
When you've gone to the trouble of making your website unique to help it stand out from the crowd, you don't want your navigation to fall short. You want your navigation to not only be functional for users, but to stand out as well. There is no one way that will work effectively for all websites. S...
SEO Is More Than Just Analytics
Every business will have some unique needs when creating an SEO program. There are things that will always be needed though, such as link building, social media, and content marketing. When creating and working on your strategy, you may find yourself analyzing day-to-day activities more than you sho...
Don’t Ditch Your Website For Social Media Profiles
With so many social media profiles available, it might be tempting to give up, or use to a lesser degree, your website. Social media has become a large part of online marketing and a very useful one. The number of social media users is growing. Everyone has one, if not more, social media accounts. ...
Pros and Cons of Hiring a Freelancer vs Website Design Agency
When it comes to creating a website, business owners have two main options: hiring a freelancer or using a website design agency. Both have their own pros and cons, so making the right decision for your business can be tricky. Here’s a look at the pros and cons of hiring a freelancer vs website d...
How Social Media Impacts SEO
You may have learned that social media doesn't impact search engine optimization (SEO). Google, for example, has said that social media is not used in their rankings. This doesn't mean that social media plays no role in SEO though. In fact, social media is an important part of any SEO campaign as i...
Do B2B Companies Need a Mobile App?
Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon. Should B2B businesses jump on the trend and cre...
Make Sure Your Digital Marketing Website Serves Multiple Purposes
When it comes to digital marketing, you need to make sure that your website serves multiple roles. If it is tipped too far in one direction, such as designed to really make a hard sell, then it won’t be as effective. People at all stages of the sales cycling will be visiting, and not everyone want...
Tips For Choosing Your Content Topics
When it comes to digital marketing, content is king. The type of content you're putting out does matter though. You want to publish high-quality content that captures the attention of your target audience and helps to improve your search engine optimization. Your audience, of course, should be your...
Learning to Trust the Right People
When it comes to marketing your business, you want to make the best decisions. These decisions will align to the goals you have for your company. You want your marketing to attract your target audience and help them convert into paying customers and return customers. Digital marketing is a pretty st...
Use the Basics to Improve Your LinkedIn Results
With so many social media platforms available to use, it's difficult to know which one is right for you. Chances are you will use more than one. You might find one platform has more users that engage with your content than others. With all of the social media platforms out there, LinkedIn is typica...
How to Effectively Use Email Auto Responders
Think of autoresponders or email automation systems as your last line of defense for dropping the ball on a customer's questions. Email autoresponders automatically create and send responses to email inquiries that have been programmed by product managers, customer support representatives, or admin...
Be Able to Handle More Business Before Launching a Digital Ad Campaign
Digital advertising is an important part of any business, but it's important to know why you are advertising. Of course, you are trying to keep your brand in the public eye. You want people to know you're still in business and thriving. If you sell products, advertising is a great way to let custom...
What Should You Be Focusing On With Digital Marketing?
Digital marketing comes with a lot of options. It can be overwhelming to figure out what should be done and when. Focusing on the wrong things means you may not see the results you're hoping for. Instead of focusing your time and attention on the wrong things, it's important to get into the mindset ...
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...
How To Vary Your Content
Posting content on your website regularly is one of the best things you can do for your business. Not only can it help to grow your business, it can help your ranking in search engines and increase traffic. Visitors will also have a better user experience. They will learn that you have something ne...
SEO Items That Should Be Executed Regularly
Unlike most marketing campaigns, an SEO program doesn't stop. It is a long-term strategy that will benefit your website if you keep up with it. Search engines prefer websites that are active and consistently adding high-quality content. This, along with inbound links that point to your website, cre...
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet. Individuals use various techniques on social media, blogging sites, forums, and search engines to get their message across. Online marketing is not limited to just websites; it can also be done through pri...
Does a Logo Need to Match a Website Design?
Should a Logo Match the Website Design? Logos and websites are two different types of design. Logos are the basic design that is used on a website. They are designed to identify a company or product. Websites use templates and a different design language to create a website. Websites tend to be ...
Increase Your Following on Twitter
As far as social media platforms are concerned, Twitter is an important one because it remains popular. There is a lot to compete with when using Twitter, but with some strategy and planning, you can use this platform to your benefit. Before you begin thinking about your strategy though, obtain you...
Pros and Cons of Using SEO to Increase Business
When it comes to SEO, you are probably aware of the benefits. SEO can help draw more traffic to your website and help your website rank higher in searches. The goal of SEO is to improve your organic presence online, but as it turns out there are many businesses questioning if this is the right fit ...
Blog Commenting Tips for SEO Link Building
Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat. Before Google’s policy and algorithm changes, blog commenting offered a way to get direct links. Now, most blogs are set at “no follow” to stay in compliance with industry changes. Commentin...
Know Your Audience Before Sending Email Campaigns
It's no secret that email marketing is one of the most effective ways to reach your audience. However, many businesses mistake sending out emails without knowing their audience. This can be a massive waste of time and money. This blog post will discuss the benefits of knowing your audience before s...
Advantages of Guest Blogging
Guest blogging is well-known to be a good way to build links. Links that are content based are valuable to website owners. The content and the links will be noticed by search engine spiders as well as users doing searches for the information you have to offer. While guest blogging is considered one...
About the Basics of YouTube Marketing
YouTube has become one of the most popular ways for people worldwide to connect and learn about new things every day. People can share their thoughts on anything they want, including marketing ideas and strategies. That's why it's so important for people who want to market their products or service...
How To Handle Unnatural Links
What are unnatural links? Unnatural links are links that are intended to manipulate the ranking of a web page in a search engine. Google sends webmasters notifications when they detect unnatural links. This notice doesn't imply a penalty has been imposed yet, but serves more as a warning that it co...
How Digital Advertising Can Build a Brand Online
With the advancement of technology experienced globally today, you need to advertise your business online to flourish. You need to have a plan in place to help you sell your products and services to customers from their locations. Although algorithm changes experienced on different social media pag...
Internet Yellow Pages (IYP): Good for SEO?
Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed. Now, very few people actually use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the In...
Understand the Buying Cycle Stages for Your Content
As a business website owner, you know the importance of each different phase of the buying cycle. This is what helps you get people interested in your products and services, learn more about them, and make a purchase. Creating content that is targeted to each phase may not have been something you f...
The Basics of SEO Remain the Same
Search engine optimization, or SEO, can seem confusing and overwhelming whether you're just starting out or have been dabbling in it a while. Things seem to always be changing. Strategies that worked a few years ago that you still employ today, might not be as effective. Worst case scenario, they m...
Reasons to Hire a Local Web Designer to Build a New Website
Finding a professional web designer is one of the first steps in creating a fantastic website for your company. We can now interact and collaborate with individuals from all over the globe, thanks to the internet. You might want to outsource some of your work to a freelancer or a company that adver...
Audit Your Social Media Approach
Are you looking to improve your social media marketing strategy? If so, you need to audit your approach. It means taking a close look at what you're doing and identifying areas where you can make improvements. Below we discuss the steps involved in conducting a social media audit and provide some t...
The Important First Steps of Your SEO Campaign
Search engine optimization, or SEO, can be overwhelming if you're new to it. There are a lot of components involved in creating a successful SEO campaign including keyword research, link building, content marketing, on-site optimization, and social media to name just a few. Knowing where to beg...
Sometimes a Simple Email is the Most Effective
Marketers, company founders, and entrepreneurs are always trying to find new ways of attracting new customers. One way to do this is through email marketing. Email marketing can be highly effective for a company as it has been shown to boost revenue. A marketing email can transform a prospect into ...
The Essential Phases of Content Marketing
Content and the marketing that goes along with it is an important building block of any digital marketing campaign. When handling content marketing, there are specific phases you should know about go through in order to make them effective. Skipping phases is not recommended, no matter how confiden...
Why Scheduling is Important for Influencer Marketing
Influencer marketing, in essence, is the act of buying followers and engagement. It’s a form of advertising on social media in which brands sponsor or pay social influencers to promote their products. The success of this form of marketing depends on the quality and size of one’s audience; hence ...
Should You Tweak Your Social Media Campaigns?
Should you tweak your social media campaign? It's a difficult question to answer as social media platforms change constantly. Even after using the same platform for months or years, it can change drastically overnight. This article aims to introduce some helpful advice and tips on how to maintain a...
Is Influencer Marketing Right for Your Business?
These days, it’s impossible to spend time online without bumping into influencer marketing. It is based on the premise that people tend to take advice from people that we trust. In the past, celebrities had been the main form of influencer marketing, and this is a tactic that had been done for dec...
Your Digital Assets Should Remain in Your Control
When you own a business, especially an online business, there are digital assets involved. These digital assets come into play with digital marketing. If you decide to work with a digital marketing company, it’s a good idea to understand who has control of these assets. These assets include yo...
Essential SEO Copywriting Tips to Follow
Whether writing copy for your own website or that will be published elsewhere, you want to make sure that you are always putting out your best work. Considering the basics such as grammar, spelling, punctuation, and structure are important, but there are also things to consider that will improve yo...
Different Types of Inbound Digital Marketing
Inbound marketing uses online content to create positive experiences for your target audience. Inbound marketing is used to create brand awareness, lead people to your business website, and make sales. Your main goal with inbound marketing should be to create connections with the online community, e...
Stay Current With Industry Trends With Digital Advertising
As a business owner, you must stay current with industry trends. One of the best ways to do this is by using digital advertising. This form of advertising is constantly evolving, and if you are not keeping up, you will be left behind. We will discuss some of the latest digital advertising trends an...
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...
Determine if Your Content is Good Quality
For a website owner, content is the backbone of success. Content is what draws traffic to your website. Well-created content will benefit your ranking in search engines. Good content will educate visitors and help them improve their life, business, health, etc. in some way. Quality content is what ...
Don’t Let a Small Budget Hold Back Your SEO
To improve your business' online presence, SEO should be a focus. When you have a small budget, you might think that good SEO is out of reach. While it does cost money, you don't have to let a tight budget hold you back. You might not be able to hire an in-house SEO specialist, but you also don't h...
Digital Marketing is About More than Your Website
In a world where nearly everyone is online, it’s more important than ever for businesses to have a strong digital presence. For many businesses, the first step is to create a website. While your website is certainly an important part of your digital marketing strategy, it’s not the only ...
Tips for Finding a Good Website Designer
The internet is at least years old now, and people are making full use of it, whether it is through learning, shopping, dating, socializing, networking, or doing business online. If you are facing challenges with sales or services, a website upgrade or a new website may be the way to go to achieve ...
Less is More on Social Media
As I am sure you have noticed, there seems to be a new trend in social media. That is, less is more. We all know people who always seem to be posting about their latest and greatest trip or interest – whether it’s traveling the world or going on social media taking pictures of their food. There...
Checking Out Your SEO Competitor Will Provide You With Valuable Info
When you begin developing an online marketing plan, there are many angles you can come from when creating your strategy. One of the best things you can do for your marketing plan is to check out your competition and see what they are doing. Knowing where they are coming from SEO-wise can help you t...
Duplicate Content on Multinational Websites
If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site. This means that you'll likely have several versions of your content to accommodate your wide customer base. However, unless this is done correctly, it can actually hurt your S...
Get More Content Out of One Topic
Many people avoid covering the same content more than once. This is a mistake because there is more than one way to cover a topic. In fact, once you get the hang of spinning a topic, you can create multiple pieces on the same topic without them being similar. Coming up with new content can be tough...
Tips for Getting People to Open Emails
Emails have grown to become an important aspect of digital marketing. Many businesses are acquiring new customers and earning a lot of revenue just from email marketing. But this doesn’t mean that every email sent gives the same results. Take, for example, your own email inbox? How many emails...
Can Influencer Marketing Achieve Great B2B Results?
There’s a new big- Brands looking to influence the marketer, not the other way around. Influencers are perfect examples of this. While before, it was often about product sales and distribution, now it is about creating a sense of community. It’s about helping businesses learn, grow, and fail. A...
Tips for Maximizing Your Social Media Strategy
Social Media Strategy is a marketing approach and a structured management process for social media used by businesses. It involves the development of an overall business strategy, the selection of appropriate platforms and tools, and the creation of specific objectives and action plans. It also add...
Establish Clear Goals for Your Digital Marketing
Digital marketing is any channel companies use to market their products and services. Organizations use digital marketing strategies for their businesses, such as online advertising, social media, content marketing, email marketing, and search engine optimization. Different-sized companies can inves...
Why You Should Revamp Old Posts
At some point in your blog's life span, you may feel as if you're running out of unique things to say. No matter what industry you're in, there will come a time when you'll likely start repeating yourself. While having a lot of useful articles on your site can be a positive thing, continually repea...
Top B2B SEO Mistakes To Not Make
If you operate a B2B, it's important that you are active in marketing your business online. Since B2B decision makers take advantage of the web, SEO is important for marketing. Decision makers will go to search engines to find the information they need and your B2B SEO campaign can be the differenc...
Why You Need a Digital Marketing Strategy for Your Business
A digital marketing strategy is essential to any business. It defines how your company creates and distributes content to attract customers and increase revenue. Digital marketing is a strategic approach that aligns with the customer’s life cycle and buying journey. Here are the reasons you ne...
Finding Your Best Digital Advertising Opportunities
Are you looking for some new ideas on putting your advertising budget? If so, we got your back! We will discuss some of the best digital advertising opportunities available today. We will cover various platforms, including social media, search engines, and websites. So whether you are just starting...
How Your Content Positions You As an Authority
As a blogger, website owner or marketer, you're responsible for crafting content representing your brand and your readers' beliefs. To do this, you need to know where your readers are coming from and how they understand your topics. To do this, you need to gather data. Data is powerful evidence to ...
Red Flags To Look For When Hiring an SEO Company
Hiring an SEO company is a big deal. You don't want to take your chances by hiring the first company you come across. Just like with any company you want to hire, there will be good options and poor options. You want to make sure you're investing your hard-earned money into a company that will serv...
Benefits of Automation for Digital Marketing
Digital marketing is a complex and ever-changing field. It can be challenging to keep up with the latest trends and implement them into your marketing strategy. That’s where automation comes in. Automated tools can help you accomplish tasks that would otherwise be impossible or take too much t...
Differences of Using Shared vs. Dedicated Website Hosting
As a website owner, you need to understand the importance of having a shared and dedicated website. Shared websites are websites where your visitors can access your content using different browsers or devices. They’re great for small businesses that want to share their website with a few people o...
Connect with You Ideal Audience on Social Media
The world is swiftly taking advantage of the digitalization paradigm, making communication and other aspects such as innovations, marketing, and business shift to social media. Social media platforms have gained more popularity as many individuals transition to these platforms, searching for a targ...
An SEO Friendly Blog is Just Steps Away
Creating and publishing high-quality content on your website on a regular basis is one of the best things you can do for search engine optimization. This is why it is so highly recommended that a business website should have a blog. A regularly updated blog will keep the website updated, which is p...
How to Conduct Research Before Writing Your Content
When you’re writing content, it’s essential to be strategic. You want your words to be persuasive, and you don’t want them to fall on deaf ears. Doing this helps to have a clear plan for what you’re going to say and how you’re going to say it. You also want your audience to understand wha...
What Kind of Emails Should You Send to Your Customers?
It's always good to keep in touch with your customers. But what kind of emails should you send? You need to know what's appropriate for your business. In this blog article, I will be going over different types of email and information you should include in them. When deciding when to email your ...
How to Track the Results of Your Influencer Marketing Campaign
As a marketing campaign is getting more and more popular, they offer a lot of potential voters to be. However, without a proper way to track their movement, they will go against the trends and vote with their hearts. What's the point of doing all this tracking when you can just as easily use the he...
Branding and Social Media Help Each Other
Social media has become an integral part of many companies marketing and branding campaigns. Today, everyone uses social media for different reasons - for promotion or to share thoughts, ideas, and photos. The brand is a name, term, design, symbol, or any other feature that identifies one seller...
Viral Content is Unpredictable
It’s every marketer’s dream to have some of his or her content go viral. These days, viral content is about more than just watching a few adorable cat videos. From a business standpoint, it can take things to a whole new level and give your content the attention it deserves. It can help quic...
Daily SEO Tasks That Are Very Important
Search engine optimization (SEO) requires more than a weekly or monthly effort. It is an ongoing effort. This daily effort will keep your SEO performance at its peak, whereas if your effort is off and on, your results will be the same. If you go all-in with your SEO efforts for one week and then ta...
Be Cautious When Digital Marketing Agencies Contact You
Digital marketing firms aren’t hard to find. There are many of them, but they aren’t all created equally. Some of them will be better equipped to give you the results that you desire and do it in a way that’s ethical. Some digital marketing firms are more knowledgeable as they keep...
Importance of Digital Marketing Consistency
Your digital marketing efforts will always rely on your consistency. Whether the economy faces a downturn or other situations occur that are out of your control, it’s important to remain true to your digital marketing plan. It might seem like a good idea to save money on digital marketing when...
What Are The Benefits of Digital Advertising?
As a business owner, you know that in order to be successful, you need to keep up with the latest trends. One of the most important trends right now is digital advertising. This form of advertising is growing rapidly and is expected to continue doing so for years to come. If you're not using digita...
Digital Marketing Tasks To Perform When Starting Your Business
When you’ve started a new business, it’s normal to want to get word out about it as soon as possible. You want to create a business plan as well as a marketing plan, specifically digital marketing, that will help people find you. Since you may have limited resources, you will want to car...
Develop Content for Each Phase of the Buying Cycle
Every salesperson and marketer understands that clients go through a purchasing process that determines whether the sale will be completed or not. Without an understanding of the customer purchasing behavior, it is, therefore, impossible to capture your customers' attention. For marketers viewi...
Get to Know the 2 Phases of SEO
When it comes to SEO, there is a lot to consider and multiple steps that must be completed. It is important that no steps are skipped and time is taken to fulfill each one to the best of your ability. There are two phases of the SEO process. Phase 1: On Page SEO On-page SEO is an important ph...
Tips for Picking Photos for a New Website Design
There are a lot of different pieces that go into the design of a website, but one of the most important is photography. The design can be significant, but if you don't have good photographs on your site, it could leave you with an unappealing site. This article will provide tips for picking picture...
Don’t Let Your Brand Stagnate Online
When you establish your brand online, you may start out strong and invest your time in all of the tasks that need to be done to make sure that people are aware of it. You get your brand in front of as many eyes as possible and are active on social media. You post content regularly to keep your follo...
Don’t Worry About Going Viral on Social Media
It can be tempting to try every trick in the book to make the content on your social media pages go viral. You would think that more social media views, likes, and shares would be a good thing, but going viral can actually cause you to lose touch with the audience you're trying to reach. Here's why...
How to Know if Your SEO Campaign is Successful
SEO, or search engine optimization, takes time to see results. This is a long-term process, but the good news is there are ways to tell if your hard work is paying off. By optimizing your website, remaining active on social media, and link building, you can expect your efforts to have positive resu...
Reasons to Be Active in Social Media
Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...
Best Way to Write Blog Posts for Content Marketing
Building a series of blog posts will take time. As you write, you'll need to decide on your tone. For example, your field may include a lot of jargon. Your blog is a great place to bring that high level of expertise down to sidewalk level. Share Your Expertise As you write your posts, your en...
Your Emails Need a Call to Action
Emails have proved to be one of the most effective marketing strategies. Most marketers and business owners prefer email marketing because it has the ability to reach a wider audience within a short time. Emails can also be created in a manner that directly addresses the interest and needs of prosp...
Select the Right Promotion for your Influencer Marketing Program
Promotions can be categorized into four categories: branded content, sponsored content, affiliate marketing, and free giveaways. This blog post will focus on selecting the right promotion for your influencer marketing program. A recent report showed that branded content and free giveaways could hav...
How to Create Content for Social Media
Creating content for social media can be a daunting task. With so many different platforms to choose from, it can be hard to know where to start. We will discuss some tips for creating content that will engage your audience and help you achieve your marketing goals. 1. Choose a Focus When cre...
Consistent Blogging Gives You an Advantage
As a full service SEO firm, we are able to write and post blog content for our clients if they don’t want to use their in-house resources. While your in-house marketing team may think they can handle the writing, blogging is one of the things that often get pushed aside as your team addresses...
What You Should Know About Optimizing Pages With Different Keywords
Page optimization with keywords is an important part of search engine optimization (SEO), but there is more to think about than simply placing random keywords on each page and crossing your fingers they do the trick. Your goal should be to place keywords that make sense to the page and will also be...
Tips to Avoid Turnover in Your Digital Marketing Department
Digital marketing and consistency go hand-in-hand. Once you decide on a strategy for your digital marketing, it’s important to practice patience and realize that it will take time to not only execute it, but to see results. Neither will happen overnight. It can take months to a year to get you...
Make Sure Your Digital Ads Are On Brand
As a business owner, you know that advertising is essential. You also understand that it's crucial to make sure your ads are on brand. After all, you don't want potential customers to see an ad for your business and think, "that's not what I expected." We will discuss some tips for making sure your...
Should You Ask for Digital Marketing References?
When you begin searching for a digital marketing firm, you probably do a search online or ask others who they have used and can speak well of. You will likely go to the firm’s website to learn more about them. Once you contact a company to ask questions you may have, one of the questions may b...
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...
SEO and Content Marketing Should Work Together
In today's competitive business environment, placing your offer in front of your target audience has become increasingly important. Although there are various ways to achieve this, SEO (Search Engine Optimization) and content marketing are the best strategies. The two approaches are inseparable...
Don’t Let These Website Mistakes Hurt Your SEO
There is a lot about algorithms that isn't known, but luckily Google has provided hints about what they look for and what's important when it comes to ranking for keywords. Quality, unsurprisingly, is at the top of the list. It's important to Google that the needs of searchers are fulfilled. Go...
How Many Pages Should My Website Have?
How do you know the correct number of pages to have on your website? And even if you do know the valid number, what's the best way to go about achieving it? In this comprehensive guide, you'll discover how to choose the correct number of pages for your website based on your website's unique needs a...
Keep Your Core Digital Marketing Before Diversifying
Digital marketing can benefit from diversification for success, but before you leap into multiple channels, you want to make sure your core digital marketing is maintained properly. In fact, you may find that having a lot of marketing channels isn’t as effective as you’d hoped. The best ...
Reasons to Have a Presence on Most Social Media Accounts
Almost every business has some online presence these days. It would be best if you were where your customers are, and for most people, that means being on social media. There are so many different platforms that it can be hard to decide which ones to use. We will discuss why you should have a prese...
Forget What You’ve Learned About SEO and Blog Writing
While SEO and blog writing are connected, you've probably learned some things along the way that simply aren't correct. Blogging is an important part of a search engine optimization campaign. Blog posts are a crucial part of gaining backlinks, ranking in searches, and driving organic traffic to you...
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...
Don’t Worry About Content Going Viral
What Is Going Viral? The term going viral suggests that something has quickly spread through social media. Generally, a piece of information, such as a video or an article, becomes extremely popular throughout social media sites like Facebook, Instagram, or Twitter. From there, it spreads to oth...
How to Write Good Email Copy
For many business owners, marketing and sales are the most difficult aspects of their work. That's because they have to deal with people. But there is one way to get your message in front of potential customers without personal rejection. Building a list of engaged, interested subscribers can he...
Setting Clear Goals for Your Influencer Marketing Campaign
Influencer marketing can be defined as a form of social media marketing that relies on influencers endorsing and doing product mentions n their platforms. Influencers are individuals with a large social media following and are regarded as experts in their niches. Influencer marketing has become ...
Your Social Media Should Stay Current
Social media is dynamic, and as the clock ticks, innovation is created to foster better communication and interaction on social media platforms. Remaining in the current trends plays a pivotal role in the digital marketing, social media management and social media strategies. It is essential to kee...
Patience is Key When it Comes to SEO
Search engine optimization, also known as SEO, is an important part of creating a successful business. While it is well worth the time and energy, SEO can feel like a slow process. Unfortunately, there is no way to speed up this process. As a website owner, you won't see immediate results. In ma...
Your Website is the Foundation of Your Digital Marketing
When it comes to digital marketing, it’s true that your website is at the center of your efforts. Of course, there are other strategies that are important, such as social media marketing, digital advertising, and content marketing. However, your website is definitely stands at the center. For ...
Should You Use A/B Testing for Digital Ad Campaign?
The use of a/b testing for digital ad campaigns could lead to higher conversion rates on some ads based on what ads are being shown. However, it is essential to note that many firms have not opted for this method due to the idea that they have spent their time and money in other aspects rather than...
Digital Marketing Can Drive Brand Awareness
These days, there is a lot of clutter online, and this makes it difficult for businesses to remain competitive. That is why brand awareness is so important – because it can help businesses differentiation themselves online. Digital marketing can help brands stand apart from the competition. Here�...
Whitepaper Marketing Can Build Your SEO
Do you engage in whitepaper marketing to help build your business? If you don't, you should seriously consider it. Whitepapers can help your business in a variety of ways. A good whitepaper marketing campaign will drive leads, encourage newsletter subscribers, and add value to your product or servic...
How Content Creates Brand Loyalty
It's all in the way it's presented, affecting a customer's perception of a business. For example, how long would you wait in a queue if it was an empty one? Imagine the same scenario, but people are queuing to see you or visit your business. Would they still want to wait? No. They'd expect some...
Tips to Protect Your Website From Hackers
Cyber-attacks are a common occurrence and something we all hope doesn't happen to us. When a website is attacked, this can have an impact on not on the owner's time, energy, and money, but also on their SEO. When a website is hacked, search engines such as Google, will warn visitors that the websit...
Does a New Website Design Need a Wireframe to Start?
Most marketers love to see websites in terms of design or conversions. However, user experience (UX) is the best way to bridge the gap and the design of a website is able to convert. This is where a wireframe comes in. By taking time to create a wireframe when developing a new website, it becomes e...
Digital Marketing Touchpoints for B2B Businesses
A touchpoint is a way that customers interact with businesses. These touchpoints can include things such as social media, website content, or an email newsletter to name a few. These touchpoints give businesses the opportunity to keep customers and potential customers up-to-date on valuable informat...
Be Careful of Outsourcing Your SEO
One of the essential aspects of any website is its SEO or Search Engine Optimization. SEO is about developing and optimizing a website so that it can rank in search engine results. The purpose of SEO is to increase visibility and traffic from the web and generate online sales. Lessons to Learn...
Social Media Can Help You Attract More Business
You all know that social media is important for your personal and professional lives. It's where you share your thoughts, pictures, and experiences with the world. It's also important for your brand and business visibility. Social media can help you build and grow your following which can help you ...
Is This Your First Time Hiring an SEO Firm?
Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides. You've made an investment into the future success of your company. Also, your online presence will improve consider...
Relationship of Content to Brand Awareness
One of the most significant concepts in marketing is brand awareness. One of the easiest ways to create brand awareness is by creating content that you can place on social media platforms, such as Facebook and Instagram. Content promoting a product or service will cause people to purchase because t...
When Should You Send Your Email Newsletter?
Sending your email newsletter too early or too late can negatively impact your readership. The best time to send your newsletters is usually once or twice a week, during the middle of the week. The best time to send your email newsletter if you want your readers to see it and read it is when they a...
Influencer Marketing Should Work With Other Forms Of Marketing
It is no surprise how influencer marketing is becoming increasingly popular. This can be attributed to how people are constantly looking up to their influencers to get information about the latest trends in products and services. Influencer marketing can be defined as a form of social media mark...
Define Goals for Social Media
If you are on social media often, it's important to set goals. Having goals can help keep you focused in the right direction and will make your efforts much more productive. If you do not have a goal, it might be worthwhile to think about what you want to get out of being on social media. The end g...
Do Keyword Rich Domain Names Help with SEO?
There is no doubt that domain names with keyword-rich domains help search engine optimization a lot. But does this mean that driving traffic to keywords rich domains is a legitimate practice? And if so, should you do this on your own website? In this article, I'll give you the answers to these ques...
What to Know About B2B Digital Marketing
When it comes to B2B and B2C, there are key differences. When it comes to digital marketing, this fact holds true. B2B companies have a longer sales cycle than B2Cs, which requires leads to be nurtured for a longer period of time. This could be months or longer. This is a big difference from consume...
Using Metrics to Measure Digital Ad Success
Digital marketing has become an important ally for businesses that want to establish a strong online presence. The internet has made it easy for business owners to advertise their products and services to larger audiences. Social media platforms like Twitter and Facebook have played a critical role...
Continue Your Digital Marketing Efforts in a Bad Economy
Any business, whether online or in person, faces ups and downs. There will be times when business is flourishing and, unfortunately, there will be times when business slows down. This is something that all business owners must deal with. The difficult times you face may have you facing some difficu...
When You Should Care About Local SEO
If you're running a business, it's essential to make sure that you do everything you can to optimize your website for local search. Even if you're not brick and mortar, making sure your site appears in local search results can help you attract more customers. There are many things you can do to hel...
Overview of KPIs for Content Marketing
As a business owner, content marketing is one of the most critical aspects of your overall marketing strategy. But it can be difficult to determine what metrics you need to track to create compelling content marketing campaigns. This guide will provide an overview of what KPIs are, how they work, a...
Differences between WordPress, Drupal and Joomla CMS Platforms
It requires several technologies working simultaneously in order to host a website. A CMS (content management system) platform and also a web hosting provider are needed to maintain your website online. A CMS platform assists to create, manage and also modify the information on a website without an...
How Your Brand Benefits From Website Domain Age
When you think of digital marketing, you probably think of things such as social media posts and content. Digital marketing is made up of a number of components including ones you can't see. These behind-the-scenes components also play a role in your brand credibility. If you've been considering...
Get to Know Local SEO
SEO (search engine optimization) is a great way to drive highly targeted buyer-ready traffic to your website. However, the way SEO works is a little different for businesses that operate actual storefronts in specific physical locations as opposed to purely online businesses. This is because people...
Stay In Contact with Customers on Social Media
Customers are essential elements for the success of any business; therefore, it is critical to retain and build customer trust through social media marketing. Social media can help you connect with current customers when they’re ready to do business with you—as well as attract new ones. Soci...
What Are the Actual Benefits of Content Marketing?
The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.” The following are act...
Should You Use A/B Testing for Email Newsletters?
The internet is a beautiful place to find information on just about anything. But when you're browsing the web, it's hard to know which website or email is worth your time. Most brands have an email newsletter to send to their customers and subscribers. For example, if you subscribe to our blog, we...
Influencer Marketing Can be Turbocharged through Paid Social Media
Influencer marketing has been dubbed as the ''future'' of word-of-mouth marketing. It is where an influencer collaborates with a brand to promote a service, product, or campaign. An influencer has the power to influence others' purchasing decisions due to their authority, knowledge, position, or re...
Grow Your Audience with Social Media
Online marketing takes many forms and is possibly the most cost-effective form of promoting your business. A good social media management tool will allow you to interact with individuals in a way that other promotional methods can't match and provide a platform for constant communication. There are...
Make Sure Your Website Doesn’t Have Dead Links
As you've probably heard before, content is king. However, before you can produce a superb article in addition to other quality content, like videos or infographics, your website must be search engine optimized for it to reach and potentially rank top on the Google results page. One must have a sol...
What to Do When Your Digital Growth Has Flat Lined
Digital marketing is a long-term investment, especially when it comes to a strategy that involves something like search engine optimization. SEO, for example, requires ongoing efforts to see continued results. Relevant keywords must be researched regularly because they do change as time goes on. Be...
How to Set a Digital Advertising Media Budget
Digital marketing is quite complex, and it involves various strategies that are all extremely important. With the increasing popularity of the internet, it is wise to allocate enough funds to advertise your business online. Reaching out to potential customers via email, content marketing, social me...
Make Sure an In-House Marketing Team is Well-Trained
If you decide to take care of your marketing in-house rather than hire a digital marketing firm, you want to make sure that your in-house team knows what they are doing. If the staff you choose to take on these tasks doesn't have the skills, it's important to make sure that they become trained befo...
What is Technical SEO?
Technical SEO is the process of initiating changes to your site's code which will help search engines crawl your site more efficiently and rank it higher in their organic rankings. Many of the tasks involved with technical SEO are repetitive and time-consuming, and that's where outsourcing comes...
How Your Brand Identity Impacts Your Content
Today's content must naturally communicate with your audience. Creating a narrative for your material or telling a tale is a frequent technique to do this. This is where content marketing comes in. It's the process of attracting, engaging, and delighting your target markets. As a result, your mater...
Pros and Cons of Using Joomla for Your Website
Joomla is a desired content management system (CMS) growing in popularity because it’s easy to use, customizable, and versatile. However, there are some potential drawbacks to using Joomla for your website. Let’s take a closer look at these possible drawbacks and how you can avoid them. What...
How To Avoid Unwanted Sources of Website Traffic
One of the goals for digital marketing is increased website traffic. Getting eyes on your website is a good thing. You expose new visitors to your business website, brand, and products and services that you offer. These are positive reasons for increasing traffic. But not all traffic is created equ...
Importance of Title Tags and Meta Descriptions
That’s why it’s essential to make sure your title tags and meta descriptions are well written and accurately reflect the content on your website. Here are a few tips for creating effective title tags and meta descriptions: Title Tags Your title tag is the first thing search engines see...
Social Media Helps You Understand Your Audience
Did you know that social media can help you understand your audience better? Platforms like Facebook and Twitter allow you to see what your customers are talking about, what they're interested in, and how they feel about your brand. This information can be beneficial for creating marketing campaign...
Roundup Blog Posts Help Your Content Marketing
Creating roundup blog posts is a good way to enhance your content marketing. Since an effective content marketing strategy can make or break your entire marketing campaign, it’s only natural that you’ll want to use all the tools at your disposal. To make your readers happy, you’ll want to vary...
Determine Your Ideal Content Mix
In digital marketing, content creation is paramount to the success of your product. The more content you have, the higher chances for new traffic. The trick to finding your ideal content mix comes down to personal preference and what works for your audience. Content mix refers to the distribution o...
Target Your Customers Using Email List Segmentation
As an email marketer, you need to know how to target your customers. Even if you only have a few customers, it is wise to segment them and send the right content from your marketing efforts based on their interests and purchase history with you. Email marketing can be overwhelming if you’re st...
How Influencer Marketing Can Elevate Your Brand
The world of marketing is constantly evolving. With the rise in social media and the nearly unlimited access to consumers through cell phones, brands no longer solely rely on traditional advertising methods like commercials and billboards to reach their audiences. Enter influencer marketing: 'the p...
Building Relationships with Social Media
Social media has been a huge part of our lives for quite a while now, and it's become so ubiquitous that many people feel like they can't live without it. Social media is useful for many reasons, but when it comes to building relationships with people, what works for one person may not work for you...
Stop Trying to Rank Keywords
If trying to rank for keywords isn't taking your website where you want it to be, then you might have two initial thoughts. First, you could assume that you're ranking for the wrong keywords. Second, you might believe that you just need to modify the keywords you're trying to rank for. In actuality...
Matching Digital Marketing Message to Visitor Expectations
Digital marketing is intended to spread the word about your business. Digital marketing can also play a role in generating new leads, boosting traffic to your website, and branding. Digital marketing is a way to convey a specific message to your target audience. When you know who your target audien...
When to Consider Digital Audio Advertising for Your Business
Many companies have jumped on the digital bandwagon and started marketing their business on social media sites such as Facebook and Instagram. However, one method that is often overlooked is audio advertising. While we may not think of audio advertising as a big deal, it should be considered necess...
Factors That Will Result in B2B Conversions
SEO is an important factor in B2B conversions. Without SEO, it is more difficult for a business website to rank high in search engines. Because this is where people begin there searches online in many cases, it does matter. But SEO isn't the only factor that will play into your business website's s...
A Guide to Writing Great Blog Post Titles
There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...
Website Speed and How it Relates to SEO
Google’s web page ranking algorithm consists of a multitude of different factors; content quality and relevance, titles, metadata, and many other factors all influence a website’s placement in Google search results. With click through rates dropping from 28% for the first place result, to 15.7%...
How Long Should Your Written Content Be?
Long-form content is something that stands out these days. People share long content much more than short-form content. However, that does not mean that short content is useless. Short-form content can be interesting. How Long Should your Written Content be? The answer to this question is pre...
Pros and Cons of Using Drupal for Your Website
Drupal is a favorite content management system (CMS) used by millions worldwide. If you're looking to develop a website with Drupal, it can be a fantastic choice. However, if you don't have a lot of experience building websites, it might be a good idea to start with something else first. Drupal hel...
Pros and Cons of Showcasing Awards on Your Website
Showcasing awards and other accolades is not an uncommon site on websites today. As you explore different websites, you have probably noticed awards announcing “Top 30 Under 30,” “Top 100 Websites Award,” or something similar. It's not surprising that websites announce these awards. It's a ...
Why You Need a Sitemap
In the context of SEO, a sitemap, also known as an "XML sitemap," is invisible to anyone who uses the website. Its purpose is to signal to Google's crawlers, which collects information from the website to produce search results. When the crawlers come across a website with a sitemap, they can acces...
Importance of Automating Your Social Media
We live in the era of social media. It is important to have a presence on social media because it provides an avenue for people to connect with you. There are benefits to marketing yourself or your store on social media sites. Social media is a method of communication on the internet that allows...
Stick to Your Content Schedule
Successful content marketing involves creating and publishing relevant, consistent, and valuable content to promote a brand or product. Businesses post content on their websites, social media sites, and other online platforms for many reasons, including attracting new customers, retaining existing ...
Discover the Ideal Frequency and Timing for Your Emails
When it comes to email, the ideal timing and frequency are important factors to consider. The perfect email for your market is tailored to their needs and wants. Knowing this, creating the email for your campaign is critical. However, too often, campaigns are timed too soon or too late. With too ma...
How Much Should I Pay an Influencer?
There are a few different types of tools that you need to produce good-looking influencers. The first is data. You need to know your target audience's data: their name, age, location, interests, and so on. Then, you need to set about creating tools that will help you reach your target audience. Mul...
Does Social Media Help SEO?
There is no doubt that social media has become an essential part of our lives. It is a great way to stay connected with friends and family, and it can also be a valuable tool for businesses. But one question that many people are asking is whether or not social media helps SEO. In this blog post, we...
Why Search Intent is Important for SEO
If you have a business, it’s essential to make sure that you’re doing everything possible to optimize your website for search engines. After all, if people can’t find your website, they can’t buy your products or services! This article will discuss the significance of unders...
Be Sure to Claim Your Brand in the SERPs
Marketing your business online can help you to create a strong presence. A strong presence means keeping current customers while attracting new ones. Having a business website, is a great first start, but if you want to create a presence online, you'll have to do more, such as being active on socia...
Is Display Advertising Right for Your Business?
Display advertising is a form of digital advertisement using visuals that incorporate graphics and text, and Google facilitates it. The adverts appear on reserved areas of a social media platform or website as a banner ad in the form of videos, animations, logos, images or other similar graphics. ...
Brand Cross Promotion Can Help Your Digital Marketing
If you are a company that runs multiple brands, you may be used to promoting them each separately. Did you know that you can also cross promote your brands? Cross promoting brands isn't always going to make sense, but even if the brands aren't related, it can be done. What Can Cross Promot...
Develop a Workable SEO Strategy
Whether you're building a stand-alone blog or a website with a blog component, blogging alone can't be your marketing strategy. It's important to build search engine optimization (SEO) tactics into your blogging efforts in order to gain new customers, clients or readers. It's not enough to simply p...
Finding Writers to Help with Content
When it comes to content, you need the best writer possible. But finding them can be difficult. That’s why we’ve put together a list of seven tips to help you find the best writers for your content needs. Read Reviews and Testimonials This is an obvious one, but reading reviews and testim...
Differences between using Shopify vs BigCommerce for an eCommerce Website
Choosing the right eCommerce platform for your business can be a daunting task. This blog post will compare Shopify and BigCommerce and highlight the differences between the two platforms. So, whether you are just starting or looking to switch platforms, this blog post is for you! Ease of Use ...
3 Key Ways To Build a Brand Online
Whether your brand has existed for a while and you're just now deciding to take it seriously and get it in front of the eyes of the public or you're rebranding and need to reintroduce your brand, you are probably starting with an audience already that you can work with and grow from there. You d...
Great Content is Essential for Great SEO Results
If you build it, they will come...unless it's a website, of course. Nowadays, building a website entails more than just setting up a domain and webpage. You also have SEO to consider. SEO, or "search engine optimization," describes the process of arranging website content in a way that allows it to...
What Is Your Ideal Posting Frequency for Social Media?
The news media has evolved from the newspaper to the radio, television, and now social media. Social media has become a major tool for connecting people around events and information. It is also important for businesses to interact with their customers on social media to build trust and a solid ...
Email Campaigns Should Be Optimized for Mobile Devices
Did you know that people open over 50% of emails on mobile devices? If you have not optimized your email for mobile devices, you're missing out on a large chunk of your audience. We'll discuss some tips for optimizing your email for mobile devices. We'll also talk about some of the challenges that ...
What Are the Different Types of Influencer Marketing?
There are many different ways to market a product or service nowadays. One of the most popular forms of marketing is called "influencer marketing." This type of marketing involves partnering with influential people (called "influencers") to promote a product or service. Influencers have large socia...
SEO Checklist for WordPress Website Launches
Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t m...
What is Earned Media and How Does it Impact SEO?
There are two general ways that a business can get noticed. With paid media, banner ads, pay per click campaigns, and traditional offline advertising are used to generate this attention. Earned media, however, is publicity that has been generated by third party sources. This includes likes to your F...
Don’t Invest in SEO Until You Are Ready to Invest in SEO
Most businesses know now that they need some kind of SEO program in order to be successful. Every piece of information we consume, from breaking news, pop culture and sports highlights, local restaurant reviews, driving directions and even strategic business advice and services—it’s all online a...
How Many Visitors is Enough for My Website?
How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner wou...
Define Anchor Text
Anchor text is a tool used by website creators. This tool allows a link to be placed within text of a web page. Anchor text can often be recognized as a blue and underlined portion of text, sometimes a phrase, sometimes just one word. Anchor text can be clicked on by the visitor who will then be ta...
Define Ad Quality Score
An ad quality score determines how relevant a keyword is. This is a tool used by Google that gives them insight into how well an ad's quality is compared to that of other advertisers. Quality score numbers run from 1 – 10. An ad quality score with a higher number, the better. It takes time to bui...
Let Your Social Media Firm Do Their Job!
When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...
Define Ad Copy
What is ad copy? Ad copy is the written portion of an advertisment. This text is used to describe and explain the product or service in greater detail. You can think of ad copy as a type of sales letter. Why is ad copy important? Whether a website owner is selling a product or offering a s...
Define A/B Testing
What is A/B testing? A/B testing is a tool that website owners employ when they want to know which version of a website will perform better. For this test, half of the visitors to a website will see one version (version A) while the other half will see a different version (version B). This is wh...
Define Buying Cycle
A buying cycle is the cycle that a typical customater will go through as they make their way toward a purchase. A buying cycle consists of five different stages leading up to purchase as well as after purchase. As someone who is selling a product or service, it's important to know what a potential ...
Microsites: Good or Bad for SEO?
When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website. Before you work them into your strategy, understand that there are pros and cons to using microsites as part of your marketing strategy. Think twice befo...
Define 301 Redirect
A 301 redirect can most easily be described as and compared to a mail forwarder. When someone visits your website and the URL has changed, the visitor will be redirected to the new, correct URL. Without a 301 redirect set up, the visitor will not know where to go or if your website is gone complete...
Define Breadcrumb Navigation
Breadcrumb navigation allows visitors to websites to keep track of where they have been within the websites they visit. Breadcrumb navigation allows users to retrace their steps and find their way page to previous pages they have visited. Breadcrumb navigation is especially helpful on websites w...
Define Branding
Branding is a valuable concept to marketing and business. It helps people to identify a company, an individual, or a product. Branding includes aspects such as logo, name, slogan, or design that is widely recognized. Branding can be an asset or a liability to a company depending on how much thought...
Define Branded Keywords
When a user does a search online either through a search engine or social media, they may use what are known as branded keywords. Branded keywords are words that are associated with a product, brand, or service. When a user knows exactly what they are looking for, using branded keywords can make th...
Define Bounce Rate
What is a bounce rate? A bounce rate refers to the percentage of visitors to a website, specifically one page of the website, and then leave or “bounce.” A visitor may leave on their own after visiting just the one page or their session on the page may time out causing the bounce. How is bo...
Define a Blog
A blog is online writing that is often in diary or journal-style entries. Though this type of blog still exists, they have also evolved to be more website style with entries. These entries are posted in reverse chronological order, with the visitor seeing the most recent entry at the top and older ...
Define Blog Comments
A blog is written content that can be presented in journal form or used by businesses on their website to help promote their company and industry as a whole. Blog comments are an important part of a blog. It is a space where readers can post comments, opinions, and even questions. But first...
Define Cost Per Thousand (CPM)
Cost per thousand is a pricing model that charges the advertiser a fixed amount every time an ad is viewed one thousand times. This is also known as “cost per mille” or CPM. “Mille” is latin for thousand. This pricing model has one very appealing benefit which is its cost effectiveness. Sta...
Define Backlinks
What is a backlink? Backlinks are a type of link that is created when one website posts a link to a page on another website. This link may be in an article, a blog post, or even in a comment left by a reader. Backlinks are also called incoming links and inbound links. How are backlinks beneficia...
Define Cost Per Order (CPO)
When the goal of an ad is to sell a product or service, cost per order is a pricing model that is often used, especially when it comes to internet advertising. Cost per order (CPO) is also known by cost per sale (purchase) and cost per acquisition. How does the cost per order pricing model ...
Define Cost Per Lead (CPL)
Cost per lead (CPL) is an advertising pricing model that is used online. This is a metric that lets a business know how cost-effective their marketing campaigns are. How does cost per lead work? An advertiser pays a fixed price for each customer who fills out a sign-up form. They pay for basic ...
Define Cost Per Click (CPC)
What is cost per click? Cost per click (CPC) is also known by pay per click (PCP). Cost per click-through is the total cost that results when an ad online is clicked on. This cost includes: Listing the ad Additional costs of the click-through by a user Secondly, cost per click is a pricing ...
Define Cost Per Acquisition (CPA)
What is cost per acquisition? Cost per acquisition (CPA) is a pricing model that refers to the total cost of a sales conversion from start to finish. Cost per acquisition, also known as cost per action, includes, but may not be limited to, the following: Marketing costs such as search engine...
Define a Conversion Rate
Conversion rate refers to the success of a paid advertising campaign. A conversion rate is measured by how many visitors to a website complete the desired outcome, usually a sale, membership registration, or filling out a contact form. Other outcomes a website may desire include: Chatting with ...
Define Content Marketing
Content marketing is focused on the creating, publishing, and distribution of content. This content is commonly aimed at a target audience, so it is relevant to them, which will lead to a greater chance of profitable customer action. There are a number of types of content marketing including, b...
Define Click Through Rate (CTR)
A click through rate, or CTR, measures the amount of times that a link that is involved in a paid inclusion is clicked on when appearing in search engine results. A paid inclusion is a search engine marketing product. The individual search engine charges a fee for inclusion of websites in their ind...
Define Domain Name
A domain name is the name of a website. It is the part of the website address that comes after the “www.” A domain name can also come after the “@” in an email address. Domain names are registered in the Domain Name System (DNS). What is the importance of a domain name? A domain name is...
Define Domain Authority
What is domain authority? Domain authority, or DA, is the measure of the power of a domain name. Domain authority is based on: Size Popularity Age What role does domain authority play and why is it important? Domain authority is a determining factor in building a strong search engine optimi...
Define Display URL
The website address that appears with an ad is known as a display URL. URL stands for uniform resource locator. A display URL us typically located at the end of an ad. Sometimes it will be simplified to make it shorter and easier to read. A display URL will allow people to get a glimpse of where th...
Define a Content Management System (CMS)
A content management system, or CMS, is a type of software that is used for managing documents and websites. A content management system like an organization tool that helps keep track of inter-office content and archives everything as needed. It is a system that can be accessed by a number of peop...
Define a Description Tag
A description tag is a specific HTML tag that is used by web page creators. This HTML tag is used to provide a short summary that will appear in search engine listings. A description tag will most often appear under the headline of the webpage. A description tag is considered a piece of advertising...
Define Deep Linking
What is deep linking? Deep linking is a tool that is used to help users get to another page within a website without having to return to the home page first. Deep linking takes the hassle out of searching for what they want and making it a more convenient process. A website creator wants to make...
Define Hypertext Transfer Protocol Secure (HTTPS)
You are probably familiar with seeing “https” when using the internet. It is the acronym that begins the URL in a website address. HTTPS stands for hypertext protocol secure and is an extension of the other well-known acronym “http” or hypertext transfer protocol. You may also recognize HTT...
Define Hypertext Transfer Protocol (HTTP)
Hypertext transfer protocol can be considered one of the most important foundations of the World Wide Web. Hypertext transfer protocol, also known as HTTP, is used to load web pages. This protocol essentially defines how messages are formatted and transmitted. How does hypertext transfer ...
Define Internet Protocol Address (IP Address)
What is an Internet protocol address? An Internet protocol address, also known as an IP address, is a completely unique numerical label. This label is attached to a computer network that is connected to the Internet. Every device that is connected to the internet including laptops, modems, routers,...
Define an Impression
On the Internet, an impression is used in advertising. Also known as a view or an ad view, an impression is the measture of how many engagements an ad gets. How important are impressions in online advertising? Impressions allow advertisers and website creators to know how many times their ad wa...
Define a Keyword Phrase
A keyword phrase are words that users type into a search engine. It is a phrase of two or more words and is important in search engine optimization (SEO). Examples of keyword phrases include: “blue handheld mixer”“size 8 shoe”“how to start running” How do keyword phrases and a key...
Define Keyword Research
Keywords are important in many aspects of online businesses, advertising, and search engine searches. First, what exactly is a keyword? A keyword is a term that refers to a word that people type into a search engine or a word that describes content of a website. Keywords are a crucial part of searc...
Define Long Tail Keywords
Keywords are an important part of having an online business and website. Keywords are what users type into search engines to get related results. If you are hoping to rank high as one of those results, you'll want to have the best keywords possible. Long-tail keywords play an important role in this...
Define Link Building
What is link building? Link building is the task of establishing inbound links that are relevant to your website. What are the benefits of link building? Rank higher in search engines Increase your conversion rate Increase brand awareness. Add to your credibility Lower bounce rates Increase web...
Define Landing Page
A landing page is the web page that a user will arrive at when they click on a link in the search engine results page. It can also be a page that is clicking through an email promotion, an ad, or a marketing promotion. A landing page is also commonly known as a destination page, lead capture page, ...
Define Meta Tag
What is a meta tag? A meta tag is a an HTML tag that helps to identify that content of a web page. An HTML tag, or hypertext markup language, is a foundational code that is used to structure a web page and the content within it. HTML structures the web page with bullet lists, paragraphs, images, ta...
Define Nofollow Tag
In 2005, the nofollow tag was created by the head of Google.com's webspam team to help combat search engine spam. First, what is a nofollow tag? A nofollow tag is a non-standard, meaning not normal or frequently used, HTML attribute value. This specific HTML attribute value tells search engines...
Define Pay Per Click Advertising
Pay per click is an advertising model that consists of advertisers placing ads on advertisement platforms. It is a model that is used to bring traffic to websites with goal of having visitors make a purchase. What are the benefits of the pay per click advertising model? Some of the benefits of p...
Define Robots.txt
Robots.txt is a text file located in the root directory of a website. It is also known as the robots exclusion standard. What is the purpose of robots.txt? Robots.txt is used to communicate with web crawlers, an Internet bot that methodically browses the web, and other types of web robots, whic...
Define Retargeting
Retargeting is an action that allows advertisers to target consumers according to their previous interactions with a website. Retargeting is also known as behavioural remarketing or behavioural retargeting. How does retargeting work? When a user visits a website, but doesn't make a purchase, re...
Define Social Media Marketing
Social media marketing refers to the use of social media and social networks to market a brand, company, products, and/or services. Social media marketing (SMM) is an effective way for companies and brands to interact with current customers as well as potential customers. The benefits of social ...
Define Search Engine Results Page (SERP)
A search engine results page, or SERP, is what appears when a user does a search in a search engine such as Google, MSN, or Yahoo! It is a list of related websites, images, videos, local listings, and sponsored links. A search engine results page usually lists 10 results per page. The most relev...
Define a Search Engine Crawler
A search engine crawler, also known as a web crawler, spiderbot, crawler, or spider, is an Internet bot that searches the web to find new and newly updated content. What kind of content is looked for by a search engine crawler? Content includes images, videos, and web pages, which are all indexed a...
Define a Search Engine Algorithm
What is a search engine algorithm? A search engine algorithm is a method used to determine the significance of a website. Each search engine such as Google, Yahoo!, and Bing have their own set of rules that will determine if a website is real or spam. It can also decide is a website has the informa...
Define a Tracking URL
What is a tracking URL? A tracking URL (Uniform Resource Locator) is a URL that is used to track certain elements when a link is clicked on. A common use of tracking URLs is to help measure how effective a marketing campaign is. This tracking works by attaching a digital tracking code to a link on ...
Define a Title Tag
A title tag is an important HTML element that is creates the title of a web page. It is displayed in search engine results as part of the web page's clickable headline. As such, you will see the title tag underlined in blue hyperlink. What is the importance of a title tag? A title tag is intende...
Define Search Engine Optimization (SEO)
Commonly known as SEO, search engine optimization is the process of improving a website so that it ranks higher in search engine results. When people do searches in Google, MSN, or other search engines, you want your website to appear on the first page, ideally as close to the top as possible. ...
SEO is About the Big Picture
You’ve been told that executing a successful SEO campaign requires patience. Each task you complete, such as making sure your website is responsive and posting new, optimized content, will bring you one step closer to achieving success in the search engines. While you’re executing the campaign a...
Stop Measuring SEO Success by the Competition
A former client of ours was an international enterprise software company. And even though they weren’t even half as big as IBM or Oracle, they measured the success of their entire SEO program against those two industry giants, and not against companies they were truly competing with in terms of si...
Pros and Cons of Hiring an Influencer
When you are hiring an influencer, it’s essential to understand the pros and cons of using them on your content. There are many factors to consider when choosing an influencer. His or her level of influence, which they will be working with, the need for speed and accuracy, and any requirements ba...
How to Pick the Right Influencer Marketing Agency
Trust is the only language understood by both businesses and clients. Nowadays, clients have become so skeptical about trusting brands they aren’t familiar with. In an effort to build trust and win clients, businesses are hiring influencer marketing specialists to sell their businesses. Influence...
Make Sure Your Influencer is Relevant to Your Audience
Many people think that having an influencer post about their brand is enough to get the word out there when in reality, it takes a lot more than that. The truth is an influencer's audience follows them because they like the way they do things, so forcing your product down their throat will never...
Content Is Important for an Influencer Marketing Campaign
Creating and maintaining a high-quality content library is essential for an influencer marketing campaign. Not only will this help you attract more followers, but it will also make your brand look more respectable. You need to provide your followers with great content relevant to them. This means t...
Is Influencer Marketing a Good Tactic to Use for My Business?
You want to take your business to the next level. But your marketing budget doesn't allow for expensive advertisements or any other promotional strategies. Well, if you're looking for a quick-fix solution for those tight budgets, you may want to try influencer marketing. Below are some reasons w...
Do Influencers Need Blogs?
You probably know them like the celebrities or business people who write their opinions on social media. They are influencers and they are changing the world as we know it. They can do this because they have a blog. They use their blog to post what they are thinking, learning and doing. This blog g...
Momentum Matters When it Comes to Digital Marketing
For any online business, digital marketing is an important tool. However, in order for this tool to be effective, you need to create a great plan, and continue working the plan on a consistent basis. Digital marketing is only truly effective if you are able to create momentum. There are endless b...
How Branding Benefits From Digital Marketing
There are many factors that contribute to the success of a brand. Some of these factors include, but are not limited to, the creation of a brand logo, getting your logo known both online and off, and even the design of the company office space. One of the most important parts of branding is the dig...
How to Know if Your Website is Optimized to Convert
Your website plays an important role in both your marketing strategy and your digital marketing strategy. You might place great importance on the information your website offers as well as the products or services you sell, but if you haven't optimized your website to convert, you may be missing ou...
Encourage Business Growth with Digital Marketing
Business growth can depend on many factors. One of the most important factors is digital marketing. Depending on your business and your goals though, your digital marketing strategy will require thought. One type of business will use one digital marketing strategy while another type of business wil...
How to Select a Website Domain Name for a New Business
One of the most vital resolutions you will make for your new business is selecting the right domain name. This decision will major impact your brand and how customers perceive it. It can also affect the future of your business by making or breaking your online presence. Choosing the wrong name coul...
Every Website Should Be Responsive
The internet has revolutionized the way many things are done. It has also turned that whole world into a global village. Unlike a few years ago, having a website is no longer a privilege but a necessity. The increased internet penetration has enabled many people to start using the internet for d...
Develop a Mobile First Approach to Your New Website
Mobile first is a technique that shifts the focus to prioritizing the design and development of the mobile experience before the desktop. Mobile first means that designers and developers should consider what their content will look like on a mobile device, even before deciding how it will appear on...
Should You Use an SSL for Your Website
We have all heard the term SSL, but many still do not know what it is or why it is essential. An SSL Certificate ensures that data going from your browser to a server cannot be spied on or manipulated in any way. This makes an SSL a crucial component for some businesses and beneficial for everyone ...
Tips for Developing a Navigation For A New Website
Navigation is one of the essential elements of a website. Without good navigation, your website will not be successful. In addition, the navigation also prevents users from getting lost in the search engine. Make sure your navigation is professional and stylish, and be sure to use menu items and li...
Pros and Cons of Using WordPress For Your Website
Since its establishment in 2003, WordPress has become the most popular CMS on the market. It has made a name for itself in the industry. When choosing a platform for you to create your website, WordPress is the best option. However, you must consider your alternatives to decide which CMS is ideal f...
Using Buttons on a Website Can help Improve Usability
Buttons in web design are often used to initiate a specific action or give feedback. They come in two primary styles: buttons with text only and buttons with text and icons. Buttons are one of the essential elements of any website. One can use them to initiate a specific action, give feedback, or p...
Call to Actions Help Achieve Website Conversion Goals
You may have to create a call to action to get your website conversions goals. These are intentional actions designed to help your visitors accomplish their goals on your website to increase the chances of conversion. These can be difficult because it is hard to know which one will work out best fo...
Web Designers Should Not Write Content for a New Website
There's a new website every day, and if you're not careful, your content will help make that website a success. Your content must be of high quality and should help the website be successful. However, if you write content for a new website, you don't need to worry. There are online resources to hel...
Differences and Reasons to Use an HTML vs XML Sitemap
An HTML sitemap is a file with specific information on the pages on your site and the URLs of those pages. An HTML sitemap is handy when you have a website, so it's easier to find all the available information on your site. One of the most important reasons you need to have a sitemap is it's a ...
Pros and Cons of Using Hubspot for Your Website
HubSpot CMS is a dynamic, flexible, and integrated content management system that allows you to create your website, blog, and landing pages. It's a fully-fledged user-friendly CMS that comes with a lot of features. This post will look at the pros and cons of using Hubspot to help you decide if it ...
Reasons to use Web Safe Fonts on Your Website
Web safe fonts are fonts that are pre-installed on all devices and browsers. It means that if you use a web safe font on your website, your site will look the same no matter what device or browser one is using to view it. It is a huge advantage for businesses, as it ensures that their website will ...
Should I Use a CMS for my Website?
When it comes to creating and managing a website, there are many different options available to you. One of the most popular choices is using a content management system (CMS). But is a CMS the right choice for you? In this blog post, you'll learn about CMS in detail and whether or not you should c...
Does Your Business Website Need an Overhaul?
A website for your company is one of the greatest investments that you can make. When you first decide to create a website, you are probably enthusiastic about it and want it to look as good as possible. But now that a few years has passed, that design that worked when you first set up your website...
Earn Natural Links and Reap the SEO Rewards
Your business website benefits from having inbound links. These are links from other websites that will bring users to your website. When it comes to search engine ranking, this is the top criteria especially for Google search. When it comes to search engine optimization (SEO), having natural links...
Importance of Content Length
Offering content on your website is a way to improve your ranking on search engine results pages (SERPs) and bring visitors and potential customers to your website. Creating high-quality content provides visitors with valuable information. The quality of content can be a deciding factor in whether ...
Pros and Cons of Outsourcing Your Social Media
Digital marketing benefits greatly from social media. Platforms including Facebook, Twitter, LinkedIn, Instagram, and TikTok can bring your business a larger audience. It's an opportunity to allow people to discover you, share your content, and interact with you. Social media profiles can bring mor...
Search Engine Optimization Basics
Search Engine Optimization (SEO) is a process in which a website or a company's website is placed on the first page of search engines like Google. Without SEO, the site can't be viewed by many people, which makes it very difficult to get more customers. The Basic Requirements for SEO 1. Good ...
What is Organic Traffic Exactly?
If you're running a website, it's essential to know what organic traffic is and how to increase it. Once you have a solid understanding of the concept, you can take steps to improve your website's ranking in search engines and draw more visitors to your site. By following the tips in this guide, yo...
White Hat vs Black Hat SEO
There is no such thing as a "golden method" in SEO. In reality, everyone does things a little bit differently based on what performs best for their site and business. That said, there is a narrow line between experimenting with strategies that perform for your site and exploiting search engine algo...
How SEO Connects You with Your Audience
For any content marketing strategy to succeed, it must end with a goal. But what is the goal of SEO? Outside of ranking well in search engines, there are a plethora of goals that we can accomplish. For starters, SEO helps us connect with our audience’s interests by leveraging keywords relevant to...
How the Different Pieces of an SEO Strategy Work Together
Search engine optimization is a broad term that applies to any activity that helps your website rank higher in search results. In other words, SEO is the process of optimizing your website to rank higher in search engines like Google. Once an SEO strategy is put into place, it will result in severa...
Put Users’ Needs First – Not Search Engines
SEO (search engine optimization) is a big deal when it comes to getting your website and web pages ranked in the search engine results. However, SEO has changed a lot over the years and keyword stuffing and backlink farming aren't going to cut it anymore. Instead, the quality of your content plays ...
Best Ways to Perform Keyword Research
Keywords are one of the most influential factors in search engine optimization right now. Google, Bing, Yahoo, and other major search engines have algorithms that look out for keywords in blogs or articles to determine which content to display in search results. If you are a website owner or con...
What Exactly is Search Engine Optimization?
You've probably heard of search engine optimization (SEO). However, do you know how to Optimize your site for high-quality content? Learn it quickly and efficiently if you don't know how to read on. Finding the right people who know about SEO can be a problem. SEO is More than Just Content Se...
Get to Know On-Page SEO Factors
On-page SEO is one of the most important aspects of a successful SEO strategy. It's essential to understand the different factors influencing your ranking in search engine results pages (SERPs). We will discuss some of the most crucial on-page SEO factors that you need to know. Keyword Research ...
Get to Know Off-Page SEO Factors
Crucial Off-Page SEO Factors to Consider for Your SiteIn the competitive world of digital marketing, it's easy to get lost in all the different metrics and stats. It's essential to understand how they work and how they affect your site performance. But some off-page factors matter just as much as o...
User Experience and SEO: Why They Need to Work Together
User experience is a hot topic in web design and development. It touches everything from how your site looks to how it feels. The goal is to create a site that performs well and provides a good experience for people who use it. User Experience (also known as UX) is about making sure your users are ...
How To Keep Social Media Followers Happy
Having a social media following is an important part of social media marketing. But gaining followers isn't the end result. Once you have followers, you want to keep them not only following, but engaging with your posts and content long-term. How can you make this happen? Here are some tips to get ...
New Content Keeps Your Blog Fresh
A blog can be a wonderful digital marketing tool when used correctly. A business blog can help promote your company, your products, and share useful information with your readers. A blog can help to keep traffic flowing to your website, bring in new customers, and build trust. But how do you keep r...
How To Enhance Your Content
With everyone creating content these days, you probably wonder how you can possibly stand out amongst them all. Here's the good news: not all content is good content. More good news: you can work at creating good content that not only benefits your website and business, but your search engine ranki...
Content Mistakes You Don’t Want to Make
Well-optimized content is something that will help your pages rank in search engine results. SEO relies on good content that includes keywords and key phrases. In turn, this will bring more traffic to your website and increase conversions and revenues. Learning how to create content that ranks high...
How to Develop Topics for Your Content
Developing topics for content is one of the most crucial steps in creating a successful blog. Trust me, and I know how stressful it can be. I will share a guide you'll ever need on developing topics for your content. It's not easy to create content and make money online, but it has also never been ...
Get to Know Your Audience Before Writing Content
Writing content is important, but it’s not the only thing you need to worry about when it comes to your website. You also need to make sure your audience understands what you’re trying to say before you even start writing. This means understanding who your target audience is and what they want ...
What Types of Content Works for Your Audience?
Content marketing is a type of marketing focused on delivering value to a prospect or customer in exchange for permission to engage in a relationship. Content marketing is often confused with traditional marketing, such as media advertising, but that's because they're both so new, and many people...
How to Create Your Content Strategy
A content strategy is a formal approach to creating and managing content within an organization. A content strategy aims to align the creation, distribution, and consumption of new and existing written material to meet a specific set of business objectives. There are many benefits to implementin...
What Are The Types of Web Content?
Web content is defined as any writing and all associated digital media, such as text, audio, video, and images published on the internet. Web content is created using many different formats: writing, photography, film, video, and images. It is generally considered a creative expression of thoughts ...
Know the Purpose for Your Content
Content is available in almost all forms: blog posts, images, audio content, video content, and more. Content is becoming more prevalent online because people are constantly looking for information or entertainment. And Google is making it known that it loves content websites. Google wants to give ...
Art of Writing Great Titles for Your Content
In some ways, a great title is more important than the content attached to it. The first impression of a business and its products or services through offline and online marketing channels isn't made by the main body of any particular piece of content. Instead, you initially attract members of your...
Subheadings Should Describe Key Areas of Content
If you want to keep your readers engaged, you need to use subheadings in your content. Using subheading is a great way of enriching your content to the reader. There is an art to using subheadings for your content. Here's some tips on how to do that: How to Use Subheadings in Your Content Writi...
How Long Should Your Blog Posts Be?
Blog posts need to be a minimum of 300 words if they are going to rank well with search engines. Webmasters and those producing blog content frequently wonder just how long their blog posts should be, and this is the absolute floor in terms of word count if you want your entries to attract positive...
What Are the Different Types of Digital Advertising?
Digital advertising is a targeted, integrated online approach to converting potential buyers into sales. In the previous decade, digital advertising has wholly dominated the marketing sector, and it will continue to do so. The first sort of digital advertising appeared barely four years after the i...
All About Banner Advertising
Banner advertising is a form of digital advertising. It involves embedding an advertisement on a website page through an ad server. Web banners can be compared to traditional banners or billboard advertisements, except they are displayed in the digital space. They notify potential customers of a pr...
Get to Know Retargeting Advertising
Retargeting is advertising that allows businesses to re-engage customers who have abandoned their shopping carts before purchasing a product. Retargeting advertising, unlike banner advertisements, is shown to those who have already visited your website. Retargeting advertising uses pixel-based ...
All About Social Advertising
Social advertising refers to the process of making and using clickable ads to reach your focus audiences. You can get to them through messaging apps, websites, social media platforms, and news feeds. Organizations utilize social advertising campaigns to achieve brand awareness, create leads, and gr...
Why Digital Advertising is Important
Advertising is the lifeblood of any company. Some people think that it’s not important. Still, if you look at history, you can see how businesses changed when they stopped advertising or even just tried to cut down on their budget, because ultimately, customers would find a way to get what they n...
Develop Your Digital Advertising Strategy
Whether you plan to start a small business or run an agency, it's important to have a well-functioning digital advertising strategy. A successful digital advertising campaign depends on two key elements: creativity and execution. If you don't have a strong strategy in place, you'll likely find your...
Get to Know Social Boosting Campaigns
Coordination of marketing efforts across several social media platforms in support of a certain business objective is what we mean when we say "social media campaign." Your social media marketing strategy will be strengthened or aided by a social media campaign. Campaigns are distinct from the d...
How to Know if Your Digital Ads Are Working
Websites are crucial in the consumer journey; hence, the need to understand the efficiency of digital ads. And this is a shared burden between those selling digital media and entrepreneurs seeking to capitalize their Return on Investment (ROI). We understand that "clicks" paint an incomplete image ...
Know Your Goals Before Starting a Digital Ad Campaign
Advertising goals are crucial for a business plan and the daily operations of a startup or a small business. You must set goals, and having advertising aims is a great way of creating and monitoring objective development. By following these steps, you can make sure that the appropriate amount of mo...
Responding to Negative Social Comments Can Be a Positive Experience
Social media is a great platform for businesses. It allows you to share, advertise, and increase your exposure. It also gives you an opportunity to interact with your audience and followers. These interactions, unfortunately, won't always be positive. There will be times when someone has a negative...
The Importance of Prioritizing High-Yield Digital Marketing Activities
Digital marketing is an important part of your business. It can involve many tasks, all of which might seem equally important and worthy of your time and attention. There are certain activities though that deserve and require more of your energy. These are your high-yield activities. What are h...
Select the Right Audience for Your Digital Ads
Have you come across digital ads before? If not, there is no need to worry. We'll look into what digital ads are and why they're important. Also, we'll look into the criterion to use if you want to select the right target audience. How do digital ads work? There are two types of digital adver...
Why Digital is More Effective than Traditional Advertising?
To stay relevant in the current digital marketing landscape, companies often use traditional advertising. But with recent advancements in digital marketing, it is more efficient for advertisers and brands to rely on this form of advertising. However, historical data shows that traditional ads have ...
Is PPC Search Engine Advertising Worth It?
PPC or pay per click isn't easy since it requires expertise, training, and experience to get good results from it. But learning more about it will help you know if it's worth it or not. Therefore, we must first determine what PPC is and how it works to answer this question. This will help us determ...
Get to Know the Basics of Search Advertising
Search advertising is one of the most effective ways to reach customers. You can't be without your customers, and you need to reach them with a clear, concise, and Acting-level message. Search advertising is effective when you have your target market right where you want them and don't break the ba...
About the Basics of Facebook Marketing
Facebook is a social networking site that enables you to establish a profile, add family and friends, share experiences and images, send messages, and reply to or link to other people's posts. Additionally, you can utilize Facebook marketing strategies to promote your business or brand. As a res...
About the Basics of Twitter Marketing
Twitter is a powerful tool to use when you want to achieve your marketing goals. With more than 320 million active users per month, it is one of the most popular social media networks. It is a place where people share their every thought, thus a gold mine for consumer insights. Using the platform a...
About the Basics of Instagram Marketing
Marketing is a great tool to promote your business, brand, or product, and many marketers are using social media platforms like Instagram for this purpose. Instagram marketing is as effective as any other form of social media marketing because it has a huge user base that can easily influence poten...
About the Basics of Snapchat Marketing
Technology has given birth to tremendous changes across all industries. It has revolutionized how businesses operate, and it is no wonder that businesses have also adopted technology in their marketing strategies. Now, for every company to succeed, it has to pay heed to online marketing more than e...
About the Basics of TikTok Marketing
TikTok is a new, cutting-edge marketing platform that's revolutionizing how we communicate. By taking your story and turning it into a video toy, TikTok makes it easier for you to market your business or life. In case you're looking for ways to start your TikTok marketing campaign, this is the intr...
About the Basics of LinkedIN Marketing
We live in a revolutionized world, and business is not like it used to be. An ideal LinkedIn marketing strategy will be effective in growing your business and helping reach the target audience. It needs a lot of hard work and time to grow your brand, increase sales, and involve prospective customer...
Should You Outsource Your Social Media?
Social media has been one of the most powerful marketing tools since the early days of Facebook and Twitter. People, organizations, and businesses from all walks of life use social media to promote their ideas, products, and services as they reach more people every day. However, there is much evide...
Find the Right Social Media Mix for Your Audience
Social media can be a great way to engage with your audience and build relationships, but if you’re using it all wrong, it could do more harm than good. With social media, business owners are faced with many options when deciding which platform is best suited for their marketing needs, while ther...
Use Your Audience to Decide Your Social Media Strategy
Social media marketing is a very powerful, and cost-effective, method of driving potential customers into your sales funnel. However, social media is not inherently a marketing tool. No one gets on Facebook, Twitter, Instagram, or YouTube because they want to be marketed too. This means that there ...
Should You Follow Social Media Trends?
With social media constantly evolving, it can be hard to keep up with the latest trends. Do you need to follow every trend that pops up? That's a question that business owners ask themselves all the time. The answer is not always clear-cut. Here are some tips on how to decide whether or not to foll...
Developing Your Social Media Strategy
The success of your company's digital marketing strategy is greatly dependent on social media. Your social media strategy requires a unique set of skills to make your brand credible and distinguished. It gives you a master plan to create, post, and engage your audience with content. The strategy su...
Social Media: Don’t Do Too Much Too Soon
There is a lot of advice out there about social media marketing. Much of it says that you should be doing as much as possible, as quickly as possible. But this isn't always the best strategy. Sometimes doing too much can backfire and harm your business. Below are some reasons you should not do too ...
How to Rent an Opt-In Email List
Subscriber lists are a great way to establish long-term business relationships with your clients. After all, it costs you a lot less money to rent an opt-in email list than to build your own, and there is no better way to make new customers than through email. Existing customers are the best bet fo...
Choosing an Email Service Software Provider
The email service software market is increasing, and there are a lot of providers to choose from. So, how do you decide which one is right for your business? This article will discuss the crucial factors you need to consider when making your decision. It will also provide a list of top email servic...
Why Businesses Should Consider Building in Opt-In Email List
Almost every business these days has a website. And if you're like most business owners, you want to see that the website generates more revenue for your company. One of the best ways to do this is by building an opt-in email list. This article will discuss why businesses should consider creating a...
Different Ways to Build an In House Opt-In Email List
When it comes to email marketing, there are many different ways to go about things. You can use an opt-in form on your website or use a third-party service like MailChimp or HubSpot. But what if you want to build your in-house email list? This article will discuss different ways to do that and the ...
Why Email Marketing Will Never Go Away
Email marketing is one of the most effective and cost-effective ways to generate leads for your business. It is highly affordable, easy to set up and manage, and there are no limits on where you can send it to. Email marketing capabilities are constantly expanding, making it as aggressive as possib...
Ethics Are Important to Email Marketing
Email marketing is very popular. It has become easy for businesses to reach out and contact their customers, but just as easy for customers to be contacted by a wide variety of brands. Email marketers are in a position of power because the information they pass can be quite intrusive and could dama...
Email Marketing Tactics That Work
Email marketing has become a vital part of any successful business strategy. If you are not using email, it's time to get with the program and build your list. Don't be intimidated by all the fancy features or technology associated with this function. Email is still one of the best ways for custome...
Develop Your Ideal Email Marketing Campaign
Email marketing remains one of the most effective digital marketing strategies for lead generation and is still a highly cost-effective way to reach your target market. Email conversion rates are three times higher than Facebook and Twitter combined.The key to success has a well-written copy that c...
Email Marketing Best Practices
Email marketing is a form of digital marketing that uses email messages. It is a powerful tool that can help businesses achieve various objectives, from increasing brand awareness to generating leads and sales. Email marketing can be very successful if done correctly. There are some best practices ...
How Email Newsletters Can Be Effective
An email newsletter is a fantastic way for most businesses to keep in touch with their customers. As the oldest marketing method, email newsletters are a tried-and-true way to reach your audience. And while it's not always obvious how an email newsletter can be successful, these tips will help you ...
Importance of Your Subject Line with Email Marketing
Email Marketing is one of the best ways to communicate your messages and attract customers, it's also a great way to increase website traffic and grow sales, but when you write an email that goes out without any subject line, people will not bother to open it, which means they won't see your messag...
Create Your Ideal Newsletter Design
An email newsletter is a great way to stay in touch with your readers, and it's also a great way to share information with your customers. Before you start sending out newsletters, you have to design the templates. They have to be attractive and easy to make changes. While creating your newsletter ...
Website Traffic Will Fluctuate, Here’s Why You Shouldn’t Worry
If you're a website owner who keeps track of the traffic to your website, you have probably noticed that there are times when traffic is high and times when traffic seems to disappear. Digital marketing can play a large role in increased traffic. If you notice there is higher than normal traffic to...
How Seasonality Ties in With Your Digital Marketing
Seasonality might not be something you consider when you have a business, but there are situations where a specific season can either negatively or positively impact your digital marketing campaign. For example, a business that specializes in selling toys, games, and other products aimed at childre...
Finding a Good Domain Name is So Very Important
When you're starting a business, the sheer number of domain name choices you have to make can seem overwhelming. Deciding on your business name might seem like the most important thing you have to do, but as important as it is, actually choosing the domain you're going to use may be even more impor...
When is a Business Ready to Hire a Digital Marketing Agency?
A digital marketing agency is a professional service that manages all the online channels of a business. A customer can communicate with the agency through different channels such as social media, e-mail, or phone calls. Such communication will help the customer make purchase decisions. An agenc...
Top Digital Marketing Mistakes to Avoid
Digital marketing is the process of reaching potential customers and convincing them to buy a product or service. It is a strategy that most businesses use nowadays to promote their products. The digital marketing industry has grown exponentially over the last few years. It has become one of the ...
How to Create a Digital Marketing Strategy
Today, digital marketing is the most crucial facet of any business's marketing strategy. Using digital channels to market and connect with customers can save money, boost efficiency, and grow your business. A digital marketing strategy is a process for developing and maintaining a wide range of ...
Should My Company Hire a Digital Marketing Intern?
Digital marketing is one of the most important aspects of any business today. You're behind the times if you're not using digital marketing strategies. The current purchase path for consumers is no longer a linear process. Consumers are researching and buying products and services through various d...
Digital Marketing Tips for Retail Businesses
Marketing strategies have evolved tremendously in the last few decades. The growing smartphone adoption among urban and rural dwellers has been a significant contributor to the rise of online shopping. More businesses embrace digital advertising to connect with their target groups digitally. Beside...
Reasons Digital Marketing is Better Than Offline Marketing
When it comes to marketing, online and offline are both important. But when it comes to the effectiveness of your marketing, online marketing is often more effective. In today's digital world, there are more opportunities for marketing than ever before. A great way to take advantage of this potenti...
Understand the Basics of Digital Marketing
With technological advancement, the world has experienced a shift in how marketing is carried out. The internet provided alternative ways to market products and services, commonly known as online marketing or digital marketing. Digital marketing represents any mode of marketing carried out via t...
Best Practice B2B Social Media Tips To Follow
Social media plays a role in many areas of people's lives. It is used for entertainment, connecting with family, friends, and acquaintances, and even business. Social media has become an important marketing tool for businesses. That being said, B2Bs don't seem to be following the trend as quickly a...
Can You Really “Ramp Up” Your SEO Program?
There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret. There are no tricks or games you can play with your S...
How to Give Old Posts New Life
When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. H...
How to Advocate for the SEO Process In-House
Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done. As a result of this, it can be hard to justify to other people in your compa...
Use Custom SEO Training to Get Your Employees Onboard
Before you start worrying about link earning, content creation or social promotion, your SEO program needs to be accepted from the inside out! Without a strong internal push for strong SEO your program will never be as successful as it good be. You have to invest in SEO training for everyone in your...
SEO Won’t Fix Fundamental Problems With Your Business
The fundamental purpose of SEO is to go through a purpose that will get your website noticed by the search engines. By targeting certain keywords, creating great content, and using a variety of tactics to help your site build quality, organic links, you'll help your site achieve better search engin...
When SEO is Working Well, Diversify Your Efforts!
Your business website is performing well in the search engines. Your organic traffic has increased, lead generation is up, people are interacting with your brand on the social networking sites, and your site is getting found for all the right keywords. Are you wondering if there is anything else you...
3 Reasons Why 404 Errors Are Bad For Your SEO
Every site, especially a news organization or e-commerce site where content is constantly changing, is bound to have a handful of 404 errors lurking in the shadows. It’s also common to see a lot of 404 errors after a major site redesign when the URL structure changes. But while a few are not the e...
Make Sure Your Blog Posts Don’t Have Too Many Links!
How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give reader...
4 Things Your SEO Program Cannot Control
There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving. While we know that certain factors help your website do better organically, we cannot say quantifiably exactly how much of each factor equals success (and anyone who says otherwise is selling something...
Are People Still Searching For Keywords?
Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance). Like so many other things in SEO, search volume is completely out of your contro...
PPC Is Essential for Branding in SEO
When creating your brand, there are many strategies that effectively work together. It's a collective effort between your company's website, logo, social media presence, and search engine optimization. Pay per click advertising is also a big part of this, especially when it comes to branding that is...
With SEO Good Writing Matters
These days, writing content that is optimized for the search engines is about more than just including keywords in the content. In fact, too many keywords in your writing can hurt more than help. These days, it’s good writing that really matters. Not only that, but you also need to please two audi...
Performing Content Research for Blog Posts
Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...
Tips To Help You Write Better SEO Content
In the past, writing good SEO content meant filling each piece with keywords. The idea was that algorithms weren't as sophisticated as they are today and that was the most effective way to write SEO content. Today, algorithms are more sophisticated and content doesn't need to be stuffed with keyword...
Don’t Forget Off Page SEO!
While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that. However, off page SEO shouldn’t be ignored, either. Both strategies work together to give your site its best chance to be successful. In the old days of SE...
Why All Businesses Need SEO
SEO is a staple for modern businesses. It can help you attract more customers, increase brand awareness, and ensure your business is accurately and reachable on the Internet. But what does it take to gain the attention of search engines? What might be potential obstacles to your company’s visibili...
Use Data to Strengthen Your Digital Marketing
Marketers, it's time to rethink your approach. In today's data-driven world, how you invest your marketing dollars is no longer an educated guess. You can create targeted campaigns that drive revenue and build brand loyalty with the right information and creativity. Data isn't just for big brands wi...
Adapting Your Content to the Customer Life Cycle
When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...
Don’t Get Left Behind When SEO Tactics Change!
SEO has changed much over the past decade. In fact, some of the strategies that worked well back then could negatively impact your site if applied today. Whenever the search engines change their algorithms, you need to be ready to adapt or suffer the consequences. If you don’t adapt, this could re...
Brand Building and SEO Should Work Together!
Brand building and SEO strategies aren’t mutually exclusive. In the past, it used to be that marketers needed to choose between the two. This is no longer the case. Many of the strategies that are used for one are also used for the other! Though brand building can include strategies that fall out ...
