READ THE LATEST DIGITAL MARKETING ARTICLES:
Effective Communications Between Partner and Client
When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...
Digital Marketing Can Boost Your Brand
Digital marketing is necessary for most modern businesses. Most have adopted digital marketing to reach a broader audience in a practical and measurable way. There are various digital marketing strategies that one can implement in their businesses depending on the business needs. The internet pro...
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...
Your Website Needs to Function to be Good for Digital Marketing
No matter what digital marketing strategies you use for your business, there's no denying that the website is the backbone of your operations. However, a poorly built website will do more harm than good. Your site needs to be well-built in order to provide a good foundation for your digital marketin...
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...
Match SEO Keywords to User Intent
When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...
Your Audience Needs to Enjoy Your Content
When putting together a business website, much consideration is taken to determine it is well developed, has an excellent layouts and that the content achieves its desired purpose. Each page on your website has a specific function, and it is important to make sure the objective is being met. The ...
Building Traffic Isn’t All You Should Care About
When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success. The truth is, there is a lot that goes into making sure your program, and it all starts before you even get going wi...
Keep Your Relationship With Your Digital Marketing Firm in Balance
When it comes to working with your digital marketing firm, it is all about building a great relationship. The goal is to understand that this is a partnership, and one that both sides should value. Just like with every relationship, however, it needs to be nurtured. Steps should be taken in the begi...
Don’t Let Your Digital Marketing Fall Behind During Economic Difficulties
Are you worried about your business during economically difficult times? It's no secret that when the economy is uncertain, you might live in fear concerning whether or not your business and your livelihood will survive. It is important to understand that if you start making decisions based on this ...
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...
You Don’t Need to Call it a Blog
When it comes to your content marketing strategy, nothing has a bigger impact than having a blog and posting regular content on it. However, the word "blog" has certain connotation associated with it, and not all of them are good. Blogs are seen as informal, and many fear that the term "blog" will d...
Digital Marketing Consistency Is Important During Uncertain Times
When business go through tough times, it could be very tempting to run a lean operation. No matter what's going on, whether it's a struggling economy, threats of a global virus hurting business, or a shift in the business's market, it could be tempting to take drastic action. One of the areas tha...
Don’t Be Afraid to Cover the Same Topic More than Once
When it comes to content marketing, people mistakenly believe that you can only cover the same topic once. The truth is, your audience won't mind if you revisit the same topics and themes, as long as you spin the information slightly differently each time. The bottom line is that you shouldn't be af...
SEO Success: Are You Getting in Your Own Way?
Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success. So, they do everything to “play nice” and follow Google’s SEO best practices. They optimize their website content in a natural way, look for relevant inboun...
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...
Create a Quality User Experience On Your Website
It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...
Convey Expertise through Consistency
It is true that content, in the form of an articles section or a blog, can convey expertise when done right. We have had clients come to us who have believed that the more complex the content it is, the better it will be in establishing expertise and credibility. While this type of content will do t...
Keywords Help You Connect to Your Audience
On the surface, search engine optimization may look like it has the simple task of boosting a website's prominence in the search engines. While this is certainly true, there is more to it than that. The process of SEO actually provides you with a way to connect more deeply to your audience, because ...
Can PPC Affect Organic Search Results?
When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....
Is Your Online Branding Outdated?
Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...
Building Links Should Be Natural
It is true that building a high quality link portfolio is an important part of your SEO program. There was a time when SEO experts would talk about link building all the time, and the tactics that were used back then were very effective. The algorithms were written differently back then, and methods...
Don’t Have a Defeatist Attitude When it Comes to Digital Marketing
When it comes to digital marketing, it helps to have a positive attitude, trust the experts, and assume that the strategies will work. On the flip side, you don't do your business any favors by assuming the strategies won't work. Having a defeatist attitude can do more harm than good because it e...
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...
SEO Items to Execute Regularly
The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...
Seasonality Can Be Important for Content Marketing
When consumers make decisions, they often follow certain patterns of behavior. These patterns are closely tied to people's lifestyles, which are often driven by the idea of seasonality. The biggest example of this is during the Christmas season, especially for e-commerce businesses. However, there a...
Digital Marketing Doesn’t Need to Be Aggressive
Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...
Social Media Impacts Your Brand
Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't its only use. These days, audiences are more sophisticated than they've ever been, which means that your social media has to beco...
Handling Trends in Digital Marketing
It is inevitable that strategies and methods might change when it comes to digital marketing. Each year, people try to predict what the year's "trends" will be. People eagerly implement these changes without really thinking about it. The truth is, there is a reason why certain digital marketing stra...
Relationship Building In Digital Marketing Is Important
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...
3 Reasons to Stop Stressing Over Rank
One of our goals when working with clients is to really educate them about SEO. What “white hat” SEO is and isn’t and that the best SEO campaign is one that follows Google’s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasi...
When Should You Hire a Digital Marketing Agency?
It's true that all businesses need a solid foundation when it comes to their digital marketing. However, many don't realize that there is a right time to start a relationship with a digital marketing, and a time that isn't optimal. Although we can technically help everyone achieve their goals, there...
Consider Branding with Your Content Marketing
When it comes to branding your business, everything aspect of your digital marketing needs to be in the conversation. According to Webster's Dictionary, a brand is defined as, "a public image, reputation, or identity conceived of as something to be marketed or promoted." For businesses, a brand ...
Are Your Expectations for Digital Marketing Realistic?
It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic. It doesn't matter what kind of business you have, whether your website is new or has been around for a while, or if you are completely new to digital marketing or not. The strat...
SEO Won’t Solve Your Business Problems
A search engine optimization campaign, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate m...
Don’t Let Your SEO Process Define You
It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...
Open Communication is Important with Your Digital Marketing Agency
Relationships are an important part of life, and business is no exception. You have social relationships with certain people in your life. You might have business relationships with other business owners or partners. You also have a relationship with your clients or customers. You will also have a r...
Is Your Digital Marketing Approach Disjointed?
These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...
Pay Attention to Timing With Digital Marketing Your Business
When it comes to digital marketing for your business, it is important to pay attention to seasonal fluctuations. If you offer your products and services to your audience at the wrong time, it really won't do much good. However, the opposite is true when you present your offer at the right time. Th...
Should You Keep Dates On Evergreen Content?
When it comes to writing content for digital marketing and SEO, there is a lot that goes into it. Not only do you need to have the right content mix for your audience, but there are also other, smaller details that can make a significant difference. Some of these details may not need to matter much ...
Don’t Let Analytics Make SEO Too Complicated
It's true that there is a lot that goes into creating a great SEO program and one that is tailored to the specific needs of the business. However, there are certain components that will always be present, such as content marketing, social media, and link building. Despite that, there is still a d...
Digital Marketing Programs Should Be Customized
Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...
Consistency is Important in Content Marketing
Successful content marketing strategies are an essential part of every business because they serve a variety of purposes. Good content is something that is engaging and informative that captures your audience's attention and helps build brand awareness, can generate traffic, and is also a vital part...
Web Development and Design Are Essential to Your Business
When we talk about digital marketing, we usually assume that the website is already up and running. The truth is that components of digital marketing, like search engine optimization, content marketing, and even social media are all usually done to bring more traffic to the website. This means that ...
Know Your Customer Journey Before You Create Content
It's true that content creation is a big part of marketing for a variety of reasons. It can help with search engine optimization, builds trust with your audience, can help generate leads, helps with search engines, and more. Great content also gives customers a chance to interact with your brand in ...
How to Make Social Media Work for SEO
When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...