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Key Elements of a B2B Social Media Strategy
It’s true that social media can be a great addition to your B2B digital marketing strategy as a whole. However, there is a lot more to social media than people might think. The social media strategy needs to align with business goals, and the way the posts are written, as well as the photos th...
Content Marketing Mistakes to Avoid
Content marketing is an important part of digital marketing, but it is only effective if it is done right. In many ways, content creates the backbone of most of your digital marketing efforts. However, ineffective content, pieces that aren’t written with the end goal in mind, can do more harm ...
Aligning Customer Experience and Digital Marketing
When businesses implement a digital marketing strategy, it is likely that they are doing so to increase their business. Digital marketing can be used for branding, increasing leads, getting more traffic, stay in touch with their audiences, and more. All of these activities, when done together, creat...
Using Social Media for Market Research
Social media platforms have quickly become some of the most popular places for people to connect with friends, family, and organizations. Social channels present an excellent opportunity for businesses to connect with potential and current customers. However, social media can also be leveraged for m...
How to Brainstorm Ideas for Content Marketing
The content marketing industry is booming because quality, relevant content is the most effective way to engage and convert a visitor into a customer. It’s also a great way to promote yourself or your company. Here are some ways to brainstorm ideas for content marketing. Keep in mind that brai...
Why Should You Do An SEO Audit?
As long as the search engines are a factor in our behavior online, there will be a need for search engine optimization. These days, the focus really should be on your audience and making sure they are happy with your website and your content. In doing so, your website will stand a greater chance of ...
Lead Generation Strategies from Digital Marketing
When it comes to lead generation, may businesses stick to only one or two tactics and hope that they get the results that they want. However, when a business depends on keeping the sales pipeline filled with leads, this isn’t a good approach. It is much better to use as many channels as possible t...
Create a Social Media Calendar to Maximize Results
In order to really benefit from social media, you need to be strategic. It isn’t enough to simply post anything that comes to mind. You really need to think about your messaging and goals and make sure that you create a strategy that aligns. There are also a lot of other details to consider, s...
Don’t Use Digital Marketing as a Hail Mary Play
It’s true that when you have a business, you should be marketing it on an ongoing basis. Digital marketing is one of those things that works best when it has a while to mature. For example, content marketing needs time because it takes a while to gain momentum with it in the search engines. Su...
Use Your Content to Reach Your Audience
When it comes to digital marketing, you want to find ways to better connect with your audience. In order to do this, you have to understand how your market interacts with your content. After that, it is useful to know which content channels they use for consuming it, and you need to know the best wa...
Targeted Traffic Should Match Buyer Intent
When driving traffic to your website, it is true that you want to make sure it is highly targeted. You can do this in a variety of ways, such as setting targeted audience demographics for paid online advertising or targeting the right keywords in your SEO program. Either way, simply selecting a targ...
What is the Difference Between Paid and Earned Media?
When it comes to digital marketing, there are several different types of media that you should target. Paid and earned media are two of these types. A good strategy incorporates all the different types, it’s just that the proportions will change depending on your business. Some businesses favor on...
Get to Know Earned Media for Digital Marketing
The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post. In other words, you didn’t do a...
Define Your Brand Values for Digital Marketing
As more companies started investing in digital marketing, this has changed how companies communicate with their audiences. One of the things that needs to happen is that a brand needs to develop trust online, and this can be accomplished by establishing brand values. Your brand is more than just a l...
What Are the Benefits of SEO?
Digital Marketing is an important part of any business marketing strategy, and SEO is certainly part of this. SEO involves various techniques that make it possible for your website to perform better in organic search results, but aside from that, there are other important benefits. Here are some o...
Does Seasonality Impact Digital Marketing?
Digital marketing is always changing and evolving, but the core concepts always do stay the same. One of the things that can change is the nature of your business. Each business has a seasonality to it, but for some, that seasonality is more dramatic than others. As your business goes through its se...
How Businesses Can Use Social Media
Social media are extremely useful in many different aspects of the business. Social media is becoming more valuable as the world moves forward. Before the Internet and social media, businesses had to invest a lot in television advertisements to build an audience for their product or service. Social ...
Using Analytics for Digital Marketing
The chief purpose of digital marketing is that it helps get the word out about your business. That being said, there are a lot of different strategies that one could use. Not only that, but once you finally have a strategy in place, you will need to assess how well the program is doing. Sure, you wi...
Performing a Competitor Analysis for Digital Marketing
In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis. A competitor analysis will tell you exactly what they are doing in terms of digital marketing. You’ll be able to gain insights from their content marketing, social...
Why and When Do You Need a Digital Marketing Agency
When it comes to your digital marketing, there are several activities that need to get done. You need someone to create a strategic plan, but you also need someone to execute the work and monitor progress. Beyond that, you need to figure out exactly who is going to do which task, and the answer to t...
Does Page Speed Affect SEO?
When it comes to SEO, there are many factors that can make an impact on your results, and site speed is one of them. However, when it comes to SEO, people often gloss over this in favor of other tactics, such as making sure that the website has plenty of great content. Yet, SEO isn’t about o...
Importance of Website Taxonomy for SEO
There is a lot that goes along with digital marketing, and some of the strategies that can help are less tangible than others. Of course, a good website sits at the center of a good digital marketing program, but there is more to it than simply sharing content with your audience. Your content needs ...
Keep Your Digital Marketing Skills Current
When was the last time your business really stopped to learn about digital marketing? If it was more than a few months ago, your skills could already be obsolete. What happens if digital marketing strategy is a few years old? Well, not only could it be created on information that is no longer releva...
Should You Remove the Date on Blog Posts?
When it comes to content marketing, you should post regularly so that your audience can have a greater chance of finding your content. When you look around online, you like noticed that some blogs have the dates on their posts and some don’t. As the content on your blog increases, you are sta...
Set Digital Marketing Goals for Business Success
When it comes to digital marketing, a lot goes into creating a good strategy. You need to use a variety of tactics within digital marketing, such as social media, content marketing, branding, SEO, and digital advertising, to see results. In fact, there are so many choices and directions to take with...
Can SEO Backlinks Improve Results?
When it comes to SEO, there are many pieces of the puzzle that can help improve results. Of course, we all know we need great content that satisfies our audience, but there are other items that are part of SEO, too, such as backlinks. However, there is an art to building a great backlink portfolio, ...
Track These Content Marketing KPI’s to Measure Success
Do you have a content marketing strategy that you have been implementing for some time? If so, how is it doing? You should know the answer to that question, and if you don’t, it is time to nail down some KPI’s to track so that you can assess progress. In other words, KPI’s in rel...
Should You Use Digital Marketing Tools?
When it comes to digital marketing, it is true that you don’t necessarily need a lot of tools in order to execute a great strategy. You can easily do it yourself, but the truth is, you might not want to. There are plenty of tools out there that can help make your job of executing the strategy ...
Important Skills Every Social Media Manager Needs
Social media is a vital part of digital marketing, since it has so many benefits for your business. Social media can help you stay in touch with your customers, attract new people, and deliver information that your audience will find useful. Besides that, there is a lot that goes into managing a soc...
Create an Effective SEO Strategy for a Rebranding
Do you need to rebrand your business? If so, it isn’t just a simple matter of changing your logo, graphics, or even your business positioning. You need to assess how the rebrand will affect your digital marketing as a whole, and this includes your search engine optimization. You need to figure out...
Choose the Best Digital Marketing Strategies for Your Business
When you set out to create a digital marketing strategy, it makes sense that you want to select the right mix for your business. The truth is, there is no one-size-fits-all approach, and the strategy that works for one business will not work for another. That is why developing a strategy can be tric...
Importance of Social Media for Business Growth
It’s true that there is a wealth of digital marketing strategies you can use in order to help your business grow. Social media is one of those strategies, and for businesses, it presents the opportunity to help facilitate business growth by reaching new, potential customers, as well as t help ...
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach. However, this is the wrong approach because even though keywords can give you clues as to what you should be writing, you aren’t writing to please the search engines. You’re actually writing to sa...
Don’t Be Afraid to Hire a New Service Provider for Digital Marketing
So, you’ve had a digital marketer service provider for a while and you think things might be going well. They write articles, post social media, and make sure your digital marketing strategy is up to par. Lately, though, you are starting to get the feeling that you might want to move on, but m...
Improving the Readability of Your Content Helps Engagement
It’s true that when your audience read your content, they have certain expectations. They not only want to have their needs met by your content, but they also expect that it is “readable”. If content is badly written, isn’t formatted well, and in general is a frustrating read...
Can SEO Help with Internal Site Search?
It’s true that search engine optimization can help increase your website’s visibility in the search engines, especially when the plan is executed correctly. There’s an art to creating a well-optimized website that follows the best practices of SEO, and also to executing your SEO st...
Is Your Digital Marketing Strategy Working?
Digital marketing has become a crucial part of any business, and pretty much every business out there has a digital marketing strategy in place. In fact, as people are becoming aware of its importance, which has, in turn, increased its use. By using various digital platforms, such as websites, blo...
Be Sure to Establish Your Brand Voice on Social Media
When it comes to social media, it is about more than just making posts and hoping your target audience notices. In order to connect with them, you need to be able to satisfy their needs, but you also need to be true to yourself. That is why it is s important to establish your brand voice early on in...
Should You Use SEO Tools?
There’s a lot that goes into search engine optimization, and there’s a lot that goes into setting up and implementing a good SEO strategy. From analyzing data to making sure you have enough content on your website to attract the right audience, the tasks involved with SEO are numerous. I...
Digital Marketing Won’t Save Your Business
You believe in your business. You’re excited about it, and you know that it has a real chance to succeed. Yet, after some time in business, your profits aren’t where you want. Your business has truly reached a crossroads. What should you do? One of the first impulses may be that you will...
Should You Adapt to Changes on Social Media?
When it comes to social media, you may have noticed that things could change rapidly. New networks might emerge, trends on existing networks can develop quickly, and it seems that things don’t always remain the same. However, does that mean that you should embrace all of these changes. In fact...
How Important is Structure for Content Marketing?
It’s true that content marketing is an important part of your digital marketing strategy. Following a content schedule is effective and can help keep you focused. In fact, you have been consistent on a regular basis. However, your results aren’t quite where you expect. What could be goin...
Creating a Digital Marketing Strategy for Your Audience
It’s true that your business needs a digital marketing strategy. A good one will help improve your business, but a bad one can also hold things back. At the core of every good strategy, though, is your audience. If you fail to create a digital marketing plan that will attract your audience, en...
How to Conduct a Social Media Audit
A social media audit is a process businesses should go through periodically to assess the health of their social media programs. An audit can help you assess your business goals and the current performance of your social media, and then help you make tweaks and changes to your social media program. ...
Does User Intent Matter for SEO?
When it comes to SEO, there is a lot that goes into creating a great strategy. Over the years, the search engine algorithms have gotten more sophisticated, and this has changed the game for those wishing to get their websites to be returned for search results. More than ever, the algorithm is design...
Art of Using Keywords in Your Content Marketing
It’s true that when it comes to digital marketing, you need to find ways to connect your business with your audience so that you can find new business. Your content marketing offers a great way to do this, and it’s even better if he content is optimized. However, poorly optimized content...
Why Is a Landing Page Important for Digital Marketing?
When it comes to digital marketing, you have many tools at your disposal. Landing pages are one of those tools, and they can really enhance your digital marketing efforts. In fact, this is a bit of an underutilized strategy, and one that businesses really should consider when launching campaigns. Ho...
Attracting Natural Links for SEO
It’s not enough to just have great links coming to your website, they also need to be relevant. When they’re relevant, you don’t need to work too hard in order to attract these backlinks because less is more. It is better to have a smaller number of high-quality links than a larger...
Knowing if a Link is Good for SEO
When it comes to SEO, it isn’t necessarily the amount of links that is important, it’s the quality of the links. Of course, if you have a large number of quality links pointing to your website, that’s even bette. If your link has any perceived relevance issues, the search engine...
Scaling Your Digital Marketing
The nice thing about digital marketing is that your strategy can be as big or small as you need it. In fact, it is generally better for your program if, in the early stages, you keep it simple. The early days of your digital marketing should be spent laying a foundation and doing activities such as ...
How Do You Write Better SEO Content?
In the early days of SEO, writing good content for the purpose essentially meant that you had to stuff the piece with keywords. Algorithms weren’t as sophisticated back then, it writers and marketers felt as if the content had to be written this way in order for it to be effective. This is not...
SEO Can Help Your Business Reach
SEO is a vital part of your digital marketing strategy. Every aspect of digital marketing, such as content marketing, social media, online advertising, and SEO, work together with the ultimate objective to help you achieve your goals and improve your business reach as a whole. Businesses need to mak...
Get to Know Your Target Audience for Social Media
Social media is a great tool that is part of digital marketing that is great for connecting with your audience and building trust. In addition to reaching people who are interested in similar topics, you can use social media to discover who your target audience is. This insight will help you craft a...
Stay Competitive with Digital Marketing
When it comes to running a business, one of your main objectives should be to stay ahead of the competition. Did you know that you can use your digital marketing efforts to help you do use that? In order to really know what you need to do to help your company in a competitive environment, though, it...
Find Topic Ideas for Content Marketing
It’s true that content marketing is one of the main strategies associated with digital marketing. However, your content marketing strategy is only as good as the topics you choose to write about. These topics need to pertain to your digital marketing and should be selected to have maximum impa...
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference. Each of these elements, when taken by themselves, don’t have a discernible impact. The magic of a good SEO program is the consistency it takes to execute it. It is this consistency that will yield results over ...
Why Use Digital Advertising as Part of Digital Marketing
It’s true that digital advertising is one of the strategies that can be used in digital marketing. Digital advertising includes social media advertising, pay per click, and direct advertising on websites, in email newsletters, and more. All of the strategies within marketing work together to ...
Being Organized is Important for Digital Marketing
It’s true that your digital marketing strategy can make or break you business. It is so important to take the time to get the strategy right! However, the strategy won’t do your business any good unless you actually execute it. Most digital marketing strategies have a lot of components t...
Control Your Brand through Branded Search
When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website. However, SEO has another use that you may not realize. It’s valuable to help build your brand...
Do You Need a Value Proposition for Digital Marketing?
Digital marketing can help businesses expand their customer base and get more sales or leads. However, the truth is that most people decide whether to buy a product based on what it does for them. It is not just about the product’s features but also how customers perceive your brand about thei...
Create Content for Each Stage in the Buyer’s Journey
Content Marketing is a way to communicate with your market and get them to convert by first sharing knowledge of value. The more you share, the more likely they will buy from you. By knowing where they are in the buyer’s journey, you can tailor your content marketing strategy to that buyerR...
Does Usability Help with SEO?
SEO is a digital marketing practice that enables your website to get seen in the search engines. There are many factors that impact SEO, and each one needs to be accounted for when developing an SEO plan. These include developing content that your audience will find valuable, making sure the intent ...
How Online Advertising Can Help Your Brand
Digital advertising is made up of numerous services that all work to market a business online. Online advertising allows business owners to deliver timely, personalized, and relevant messages to their clients at reduced costs. Any shrewd marketer in today’s business world should utilize the intern...
Develop the Best Social Media Posting Schedule for Your Brand
It’s true that social media can play a vital part of your digital marketing strategy. However, with all the social media networks out there, it can be hard to manage it. By creating a schedule that helps you best meet your goals, you can eliminate a lot of this stress. Sure, some of the items ...
How Do You Optimize Your Content Using SEO?
When it comes to Search Engine Optimization or SEO, content should be treated as the cornerstone. After all, it is your content that will attract your audience to your brand, either by visiting your website on their own, or when an internet search connects them to your website. In order to get the m...
What Is a Digital Marketing Strategy?
Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business. The long-term goal of a digital marketing strategy is to develop an online presence that will create positive brand awaren...
Get to Know Your Content Marketing Goals
It’s true that content marketing is a vital part of your digital marketing strategy. When you create content marketing goals, it is important to understand what they need to be and how they can help your company and your brand. Before you get started executing a content marketing plan, you rea...
How Does SEO Work?
These days SEO, or Search Engine Optimization, is so common that you may not even really think about it. However, it certainly is a vital component of digital marketing. You may understand that implementing an SEO plan could help you gain more visibility in the search engines, but that might be wher...
Can Digital Marketing Help You Get Immediate Traffic?
The goal of digital marketing is to ultimately spread the word about your business online. The end result is that more eyes will see what your business is all about if you’re doing the process right. The majority of strategies take time to mature, and the result is that it can take several mon...
Boost Engagement on Social Media
Social media has evolved to be an integral part of digital marketing and has many benefits for your business, such as helping to build your brand, generate leads, and improve engagement with your content. However, in order for social media to work for your business, you need for your social media po...
Importance of Site Structure for SEO
When it comes to SEO, site structure is one of those elements that you may not think makes a difference. However, it is a lot more important than you may realize. It is one of those essential elements that can make or break your strategy. If you organize your website well and make this organization ...
Why You Should Refresh Your Content Marketing Strategy
In many ways, your content strategy forms the backbone of your digital marketing. Content is what will help your website be returned in search results, helps provide value to your audiences, gives you content to share on social media, and much more. However, you won’t reap all the benefits of ...
Take Advantage of Seasonal SEO
It’s true that SEO is something that takes a while to build. In fact, to get to where you want to be in the search engines, it could take years of consistent effort. This makes it difficult for many businesses to stick with an SEO plan, because the immediate pay off isn’t there. However,...
Social Media Can Be Used for Lead Nurturing
Social media has many uses for businesses. It can be used to help customers stay in touch with your business. It can also help with your branding efforts. It can also be used to attract new business. These are all great uses for it, and businesses likely will employ a variety of strategies. One ...
History and Evolution of Digital Marketing
Digital marketing has changed considerably since it first began over the past thirty years or so. The changes seem to have corresponded with developments in technology, and it will continue to evolve as new technologies are introduced. The industry constantly adapts and changes to meet various soci...
Pros and Cons of SEO
There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization. While it still plays a role in digital marketing, there are other strategies that are also used, such as social media and content marketing. It can be argued that socia...
Your Content Strategy Should Be Unique
It's true that content marketing is a vital part of any digital marketing strategy. However, many businesses make the mistake of doing exactly what their competitors are doing, or they simply pick a strategy that they didn't put a lot of thought into. The truth is, each business has its own unique s...
You Need a Sitemap for SEO
If you are working on the SEO for your website, one of the first things you should do is make sure that you have a sitemap. This is essentially a roadmap that helps Google understand how your website is organized. Although nothing is truly predictable when it comes to SEO, a sitemap is an important ...
Measuring Success in Digital Marketing
There's no doubt that digital marketing is an important part of your business. There are many components to a digital marketing strategy, and it could take some trial and error before you find he right mix for your needs. Along the way, you'll want to measure success - but how do you do that? Not on...
Content is About More Than Articles
Content marketing is essential in helping your business create an impression of your brand. Good content helps attract your target audience and creates engagements that lead to sales. The good news is that there are various types of content marketing that you can use to promote your business. Many p...