Latest Posts
Making the Case for Nofollowed Links
There are two types of inbound links: followed and nofollowed. In the world of SEO, followed links are “followed” by the search engine spiders and affect PageRank and domain authority. Nofollowed links include html code (rel="nofollow") on the back end that tell Google not to follow a link, or a...
4 Key Components of SEO
If you are relatively new to the world of SEO, it can seem a bit complicated. After all, nobody can tell you for sure what every single Google ranking signal is or how much each signal is weighted in the overall search algorithm. So, what are we chasing then? Well, the key to a solid SEO campaign is...
Reasons Why Your SEO Campaign Needs a Blog
There are many reasons to have an active blog on your website. Publishing informative blog posts is a way to convey your authority in your niche and build a following. A blog is also a great place to share company and product news and updates. These are great reasons to have a blog regardless of SEO...
Make the Most of an SEO Investment by Doing These 5 Things
SEO requires an investment of both time and money. Even if you decide to do the work in-house, that’s an investment of time (and time is money, right?). And when you outsource the work you’re still putting in time because you can’t disappear from the process entirely. An SEO provider needs you...
3 Things That Hinder SEO Results
Website owners usually have the best of intentions when they launch an SEO campaign. They agree to following a white hat strategy and understand that it can take time to start to build an organic search engine presence and see organic traffic from their efforts. However, there are a few mistakes we ...
5 Signs You’re Working with a Reputable SEO Firm
SEO requires a significant investment, mostly because it’s a service that never really “ends.” An SEO campaign should really be ongoing, so unless you have the resources to do the work in-house, you’ll always need to be outsourcing it to an SEO firm. Of course, you want to make sure that you...
3 Steps to Take to Prepare for an SEO Campaign
Ready to jump into an SEO campaign? Not so fast. While it might be tempting to get the ball rolling as quickly as possible, the campaign will be much more fruitful over the long term if you take important steps to prepare for it. Trust us, SEO success is slow to build. The difference between startin...
SEO Tasks to Complete Every Month
Unless you’re a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines. And, unlike other marketing tactics, SEO isn’t something that you can start and stop. SEO is all about long term gains and there are tasks that need to be completed every month in ord...
SEO Shouldn’t Be a Standalone Strategy
If you own a website, SEO should be a part of your online marketing strategy. However, notice that we said “a part of.” It certainly shouldn’t be the be all end all of the entire strategy. An SEO strategy works best when it’s integrated with other online marketing efforts. That’s because S...
The Easiest Way to Gain Inbound Links
Taking a white hat (Google approved) approach to SEO link building is hard work. It’s a manual process of finding relevant websites that have link opportunities, such as industry/local business directories and industry blogs that accept guest submissions. The days of paying for links for SEO or ex...
Online Advertising: Not Set and Forget
While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the backgro...
3 Ways to Reuse Your SEO Content
One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that’s w...
Tips for Hiring an SEO Consultant
If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is to...
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to ...
Where to Incorporate SEO Keywords
There are many components to an SEO campaign, but at the foundation is one thing: keywords. The keywords targeted on a website tell the search engines and website visitors what the website and its pages are all about. This is why the first step of an SEO campaign is to conduct keyword research using...
6 Things to Analyze to Determine the Value of a Link
An important part of SEO is link building. It’s a manual process of looking for inbound link opportunities on other websites. A link opportunity can be a directory listing, profile page, sponsorship link, partner link, or guest post, among others. These inbound links get crawled by the search engi...
5 Technical SEO Items to Check Regularly
SEO success relies on many things. You need to have a well-optimized website, write great content on a regular basis, and earn inbound links from other reputable, industry-related websites. However, you can’t forget about the technical component of SEO that matters just as much. Here are 5 technic...
Get More Clicks to Your SEO Content by Following These Steps
To some, content marketing is considered a necessary evil. They know it’s needed for SEO purposes since optimized content is what ranks organically in the search engines and helps drive search traffic over the long term. However, content marketing isn’t easy. It takes significant time and resour...
How to Increase Organic Click Through Rate
The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn’t the only reporting metric to look at. It’s also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth ...
Marketers: Are Your Online Passwords in Order?
This post isn’t about SEO directly, but it’s a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is to expand the reach of your brand and to be found wherever target audience members are. Online, it means setting...
Web Development Mistakes That Harm SEO
For a business website, hiring a professional website developer is an absolute must. Potential clients and customers will judge your company based on first impressions, and today, most first impressions are made online, specifically with the company website. A DIY website or a website created for fr...
Do These Things to Set Your SEO Campaign Up for Success
Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot. Here are 4 things to do no...
Link Building Blunders That Will Set Your SEO Campaign Back
SEO informed website owners know to stay away from spammy, low-quality links and that it’s the quality of their inbound links that matters more than the quantity. A huge inbound link portfolio means nothing unless all of the links are from well-respected, authoritative industry websites. However, ...
SEO Reasons to Launch a Blog
From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your niche and a blog is also a convenient outlet for sharing product updates and company news. However, blogging has plenty of additional SE...
Ways to Win at Local SEO
When someone is looking for a local business or service, they might ask trusted friends and relatives for suggestions, but more often than not the first place they head is Google. They type in what they want, browse the search results, and go from there, which is why any local business that wants to...
A Guide to SEO Hats
In the SEO world, there’s a lot of talk about white hats, black hats, and gray hats. When talking amongst fellow SEO co-workers or others in the industry, we know what’s being discussed when one of these terms pops up. But what if you’re somewhat new to SEO? Do you have any idea what these SEO...
3 Easy Ways to Elevate the Quality of Your SEO Content
You might not think that there’s anything easy about writing SEO content. And to some extent, that’s true. Writing SEO content certainly requires an investment of time and resources to ensure that what you’re publishing is high quality and will actually generate traffic, clicks, and links to b...
Thinking of Outsourcing SEO? Here’s Some Advice
While it might be nice to have your own in-house SEO specialist, it’s just not the reality for the majority of businesses (websites). Experienced SEO specialists require a salary (and other overhead employee costs) which is why for the majority of businesses, and website owners, outsourcing SEO is...
3 SEO Misconceptions and What to Believe Instead
Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don’t quite understand it, and it’s difficult to invest in something you don’t understand. Many SEO misconceptions have popped up over...
3 Reasons to Stop Stressing Over Rank
One of our goals when working with clients is to really educate them about SEO. What “white hat” SEO is and isn’t and that the best SEO campaign is one that follows Google’s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasi...
4 Pillars of Good SEO Content
As you likely know, content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. Ho...
5 Ways to Get More Website Leads from Organic Traffic
The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it’s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead ...
3 Reasons to Run SEO and PPC Campaigns Together
It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This means that if you have a business website, you’ll want it to be found in the search engines. There are essentially two ways to ge...
Want to Earn Natural Inbound Links? Do These Things Now
There are essentially two ways to generate inbound links. 1. You spend time scouring the web and actively look for inbound linking opportunities, network with other website owners, and take an action (write a guest blog post, submit to a directory, post a blog comment, etc.) that will generate an in...
What Does Blogging Have to Do with SEO?
When you’re researching SEO, you’ll find that there’s a lot of talk about blogging. Every reputable SEO firm/consultant/trainer etc. will recommend it. So, you might be wondering, what exactly does blogging have to do with SEO? A lot, actually. Here are the top reasons why blogging is an impo...
5 Signs You’re Running a Bad SEO Campaign
SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO can sometimes be conflicting. Or, doesn’t give you the whole picture or a thorough explanation about the reasons why you should be ...
How to Increase Organic Listing Click Through Rate
It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic. But what if we told you that there are things you can do to increase that traffic even more? After all, as we’re always saying, SE...
Add These Things to Your Blog Posts Today
If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc.), you’re already way ahead of many websites. But there’s a good chance that you can still be doing better. We’re avid blog re...
Outbound Linking Guidelines to Follow
When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too. Yes, it’s important to generate inbound links because they instill search engine trust in a website, but outbound l...
Are These Things Holding Back SEO Success?
It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and yo...
3 Signs It’s Time for a Fresh Start with a New SEO Provider
If you’ve been working with an SEO provider for some time, that’s great! Clearly you recognize the importance of an organic search engine presence and think it’s worth an investment. Hopefully your experience has been nothing but positive. Unfortunately, it’s not always the case. Even if a r...
Are You Really Ready for SEO?
A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...
SEO Items to Execute Regularly
The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...
5 Online Marketing Tactics to Explore Alongside SEO
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that g...
Have Realistic B2B SEO Goals
It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...
4 Content Marketing Best Practices for SEO
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...
Follow These Rules When Adding Outbound Links to Your Site
In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website. This is for good reason since it’s an important search engine ranking signal (one of the top 3 ranking signals, in fact). However, there’s another type of linkin...
The Most Important SEO Reports
SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over tim...
What to Know About Link Building if You’re New to SEO
If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot. While link building remains an important part of SEO, how you go about link building has changed over time and a lot of the tactics you’ll see mentioned are no longer r...
Don’t Forget to Ask for These Links
Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority. The best types of links are those that appear naturally, when another website owner finds the content ...