READ THE LATEST DIGITAL MARKETING ARTICLES:
Email Newsletter Marketing Helps Your SEO
When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...
Analyze Page Load Time As Part of Your SEO Audit
Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...
Digital Marketing Consistency Is Important During Uncertain Times
When business go through tough times, it could be very tempting to run a lean operation. No matter what's going on, whether it's a struggling economy, threats of a global virus hurting business, or a shift in the business's market, it could be tempting to take drastic action. One of the areas tha...
3 Steps to Take to Prepare for an SEO Campaign
Ready to jump into an SEO campaign? Not so fast. While it might be tempting to get the ball rolling as quickly as possible, the campaign will be much more fruitful over the long term if you take important steps to prepare for it. Trust us, SEO success is slow to build. The difference between startin...
Digital Marketing Can Help Businesses Attract Quality Niche Links
It's no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines. However, it is important to understand that it isn't just any old link that will do. The links have to be of a hig...
B2B Touchpoints Keep You In Front of the Customer
In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and p...
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about ho...
History of Google Panda and Penguin Updates
These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...
How a PPC Campaign Complements an SEO Campaign
Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll stro...
Can PPC Affect Organic Search Results?
When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....
Completed Keyword Research: What Happens Next?
SEO is about keywords. While it’s true that search behavior has changed and the search engines have a better understanding about the meaning of a search (as opposed to exact keyword match), it’s still about keywords. If your content includes the words and/or phrases that match up to what someone...
Is Your Online Branding Outdated?
Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every busin...
One Size Doesn’t Fit All For Content Marketing
When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on some level, it does...
Be Careful When Optimizing Pages With Different Keywords
It's true that optimizing pages with keywords is a key component of search engine optimization. However, it isn't enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect. The ultimate goal is to match each page on the website with ...
Get to Know the Types of Inbound Marketing
The sole function of inbound marketing is to use content to create positive online experiences for your audience. Goals for inbound marketing can differ from increasing brand awareness to making sales. Ultimately, inbound marketing's purpose is to make connections with people online and supply them ...
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...
Have Realistic B2B SEO Goals
It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...
But What Should I Blog About?
Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...
Optimize Every Page of a B2B Website
After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic. Whil...
Follow Google’s Webmaster Guidelines for White Hat SEO
When a digital marketing or SEO firm says that they use white hat Google SEO strategies, what exactly does this mean? The marketing industry has borrowed the term "white hat" and "black hat" from theater and movies, particularly in the silent film era, when it was typical for the hero of the story t...
SEO Success: Are You Getting in Your Own Way?
Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success. So, they do everything to “play nice” and follow Google’s SEO best practices. They optimize their website content in a natural way, look for relevant inboun...
Don’t Have a Defeatist Attitude When it Comes to Digital Marketing
When it comes to digital marketing, it helps to have a positive attitude, trust the experts, and assume that the strategies will work. On the flip side, you don't do your business any favors by assuming the strategies won't work. Having a defeatist attitude can do more harm than good because it e...
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...
Make the Most of an SEO Investment by Doing These 5 Things
SEO requires an investment of both time and money. Even if you decide to do the work in-house, that’s an investment of time (and time is money, right?). And when you outsource the work you’re still putting in time because you can’t disappear from the process entirely. An SEO provider needs you...
Relationship Building In Marketing Is Important
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...
SEO Tasks to Complete Every Month
Unless you’re a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines. And, unlike other marketing tactics, SEO isn’t something that you can start and stop. SEO is all about long term gains and there are tasks that need to be completed every month in ord...
Digital Marketing Doesn’t Need to Be Aggressive
Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...
Your Content Strategy Should Evolve With Your Business
When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...
Why Businesses Need To Invest In Digital Marketing
Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...
Don’t Let Analytics Make SEO Too Complicated
It's true that there is a lot that goes into creating a great SEO program and one that is tailored to the specific needs of the business. However, there are certain components that will always be present, such as content marketing, social media, and link building. Despite that, there is still a d...
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...
Don’t Over Optimize Your Site
For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...
Audit Your In-House SEO Program
If you're running an in-house search engine optimization program, you may be wondering if it is as effective as it could be. When it comes to SEO, there are certain strategies that create the core of successful program. However, each business is unique, which means that no program will look exactly ...
Benefits of Running a Link Audit
Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...
Spend Money on Marketing But Do So Wisely
No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If there a...
Where to Go for SEO Content Inspiration
If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...
There’s No Quick Money When it Comes to SEO
When it comes to SEO, there’s no such thing as making “quick money”. In fact, chasing fast money can do a lot more harm than good. When you hire an SEO firm, you need to treat them as a partner. This comes in especially handy when you’re presented with opportunities that may seem a litt...
We Can Help Everyone – But Are We a Good Fit?
Brick Marketing has been in business since 2005 and the Internet has changed a lot during that time period. We have a lot of experience honing and refining our techniques, while also staying current with common industry best practices. We've had a lot of different types of clients over the years, as...
Add These to Your Blog Posts Today
If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc.), you’re already way ahead of many websites. But there’s a good chance that you can still be doing better. We’re avid blog re...
Rankings Aren’t a Good Measure of SEO Success
Clients often come to us and ask how long it will take before they can start to rank for their keywords. While this is a great question, it also misses the point. While rankings are something that we do monitor, we have learned that this isn't an accurate measurement of whether or not your SEO progr...
SEO Responsibilities to Execute Monthly
There are essentially two phases of an SEO campaign. The up-front work like competitive analysis, keyword research, and making on-site SEO recommendations for existing content is phase one. Once that’s complete, you move onto phase two, which is the ongoing component of SEO that supports that up-f...
5 SEO Basics to Implement Today
There are many misconceptions about SEO. While to those who aren’t “in the know” it might seem confusing, the truth is that SEO on a basic level is hardly rocket science. In our line of work, we come across plenty of websites in a variety of niches every day and we’re shocked to see the numb...
Know Your Customer Journey Before You Create Content
It's true that content creation is a big part of marketing for a variety of reasons. It can help with search engine optimization, builds trust with your audience, can help generate leads, helps with search engines, and more. Great content also gives customers a chance to interact with your brand in ...
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...
Get to Know Your Audience to Make Decisions
In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...
Make Sure You Put Your Customers First
You've spent the last few months executing your SEO campaign. You research keywords, write great content, share your content on the social media sites, and constantly tweak things until you get the results you want. After a while, you notice that it's been paying off because your organic visitors ar...