Latest Posts
Incorporate Long Tail Keywords into the Mix
Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (press releases, blog posts, etc....
What to Do if You Have Unnatural Links
As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn’t necessarily mean that a penalty has occurred (yet). The only way to really...
Patience Is A Necessity When It Comes To SEO!
Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. However, the wait will be worth it! ...
Tips for a Productive SEO Consulting Meeting
Business success today is largely dependent on online visibility, and the search engines play a large role in this. Web users want instant gratification and they won’t spend time looking beyond the first one or two pages of search results. Therefore, it’s extremely important for a business to ha...
How to Properly Ask for an SEO Quote
At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms. Obviously budget is a big factor in your decision (although it shouldn’t be the only factor!) and it’s important that you know what kind of work you can expect from each ...
5 Signs It’s Time to Switch SEO Providers
Outsourcing SEO work makes a lot of sense. After all, SEO is a specialized industry and a campaign requires time and resources that an in-house marketing team might not have. But how do you know you’re working with the right SEO company? If any of these red flags sound familiar, it might be time t...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...
SEO, Content and Social All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...
What to Look at to Measure SEO Success
The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. After all, you don’t want to invest in a campaign that you can’t measure the results of. If you’ve never optimized your website and you’re comp...
Where to Start Your SEO Efforts
Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...
SEO is About More that Just On-Page Optimization
SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...
Broken Links Can Hurt Your SEO Efforts
Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts. In fact, they're bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can...
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to ...
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...
Red Flag Warnings to Look For When Hiring an SEO Company
The growing influence of organic search rank on business success has correlated with a growth in SEO companies. There’s certainly no shortage of them. Unfortunately, the industry isn’t regulated. Anyone can essentially call themselves an SEO professional, which is why if you’re working with an...
Don’t Believe These SEO Lies
SEO isn’t new. It’s been an effective online marketing solution for many years. Yet, for some reason many website owners (and marketers!) don’t quite understand it. We blame this on the fact that there are plenty of lies circulating about the industry and website owners don’t really know wha...
CEOs Need to Buy Into B2B SEO Programs
As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do. Even though your CEO may not be concerned with the details, it is his responsibility to make sure that every decision that is made supports your long-term growth. This is ...
SEO Checklist for Site Redesigns
Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...
Don’t Put Your SEO and Social Media on Hold!
Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...
Want to Earn Natural Links? Here’s What You Need
Actively seeking out new inbound link opportunities remains an important part of an SEO program. However, some of the best links are the ones that are earned naturally, when another website owner chooses to link over to your website because they find value in its content. Here’s what’s needed in...
4 Things to Do Before Launching an SEO Campaign
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...
Where Do I Put My SEO Keywords?
Keywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching,...
Managing Product Pages for SEO
One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing. This means that new pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of page turnove...
Making the Case for Nofollowed Links
There are two types of inbound links: followed and nofollowed. In the world of SEO, followed links are “followed” by the search engine spiders and affect PageRank and domain authority. Nofollowed links include html code (rel="nofollow") on the back end that tell Google not to follow a link, or a...
Marketers: Are Your Online Passwords in Order?
This post isn’t about SEO directly, but it’s a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is to expand the reach of your brand and to be found wherever target audience members are. Online, it means setting...
Reasons to Stop Obsessing Over This SEO Metric
Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some website...
Why SEO Is a Continual Learning Process
Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...
What SEO is NOT
SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It's also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links. However, t...
When Business is Slow Don’t Give Up on SEO
One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...
Don’t Take a Cookie Cutter SEO Approach
If you’re in the market for an SEO service provider, it’s important to do your research and check with references before making an informed decision. Depending on the industry you are in, you might find that there are SEO companies that specialize in it. At first glance this might seem like the ...
How to Tell if a Link Will Be Beneficial to Your SEO Program
At a very high level, SEO really comes down to two things; the quality of your website content and the quality of your inbound links (links to your website that exist on other websites). If your content is well-optimized, it can appear in the search engines. And links that point to web pages on your...
3 Advertising Mistakes That Can Negatively Affect SEO
It’s important to take an integrated approach to online marketing and advertising efforts. SEO is important but as an SEO firm, we’ll be the first to admit that it often isn’t enough in today’s crowded web space. It’s worthwhile to invest in other online marketing opportunities and seek ou...
How FAQ Pages Can Help SEO
Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find an answer. Having this content listed prominently on the website also makes the lives of the customer service/sales te...
Everyone in Your Organization Should Learn SEO
Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...
3 SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...
On Page SEO Is More Complex Than You Think
There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...
How to Maintain Your SEO Rankings
After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...
The Argument Against Specialized SEO Services
Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...
Local Search: Optimizing for “Near Me” Searches
There’s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the “near me” search phenomenon and Google launching mobile-first indexing. For local businesses, i...
Moving from Local SEO to National SEO
Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it’s best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination ...
Outbound Linking Guidelines to Follow
When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too. Yes, it’s important to generate inbound links because they instill search engine trust in a website, but outbound l...
Scam Alert: Negative SEO Extortion Emails
Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog. Still, these emails are still prevalent as poorly run and spammy firms try to suck unknowing potential clients in by using negative, fear based tactics. Here's a look at what these emails look like an...
Find a Balanced Working Relationship with Your SEO Firm
Signing on to work with an SEO firm is a big step for any company. It’s an attractive option for SMBs that don’t necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the clie...
4 Ways to Supplement an SEO Campaign
Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...
3 Ways to Make Your Website Conversion-Friendly
SEO works to increase organic search engine traffic from target audience members over time. It’s a necessary part of a marketing campaign today, since pretty much everything is web-based. But we understand that website traffic isn’t the ultimate goal. What you really want is for website visitors...
The Various Types of Searches
When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...
The Easiest Way to Gain Inbound Links
Taking a white hat (Google approved) approach to SEO link building is hard work. It’s a manual process of finding relevant websites that have link opportunities, such as industry/local business directories and industry blogs that accept guest submissions. The days of paying for links for SEO or ex...