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Definition of Bounce Rate

Bounce rate is an internet marketing term that refers to the percentage of visitors to a website who enter and then leave (“bounce”)

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Definition of Backlinks

Backlinks, also known as inbound links or incoming links, are links that are created when one website links to another website

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Definition of Deep Linking

Deep linking is a tool used to help point user's to a specific page in a website through the page they are on instead of from the home page

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Definition of an Impression

An impression, also known as an ad view or a view, is used to measure the number of digital views or engagements an ad (sometimes digital posts or a web page) receives

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Definition of a Landing Page

A landing page, also known as a destination page, static page, or lead capture page, is the web page that users arrive at when they have clicked on a link in a search engine results page

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Definition of a Nofollow Tag

A nofollow tag, also called “no follow,” is a non-standard HTML attribute value that is used to tell search engines that when a specific hyperlink is clicked on, it should not affect the ranking of the website

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Definition of Retargeting

Retargeting, also known as behavioral retargeting or behavioral remarketing, allows online advertisers to target consumers based on their previous interactions with their website

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