READ THE LATEST DIGITAL MARKETING ARTICLES:
Convey Expertise through Consistency
It is true that content, in the form of an articles section or a blog, can convey expertise when done right. We have had clients come to us who have believed that the more complex the content it is, the better it will be in establishing expertise and credibility. While this type of content will do t...
Keywords Help You Connect to Your Audience
On the surface, search engine optimization may look like it has the simple task of boosting a website's prominence in the search engines. While this is certainly true, there is more to it than that. The process of SEO actually provides you with a way to connect more deeply to your audience, because ...
Can PPC Affect Organic Search Results?
When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....
Is Your Online Branding Outdated?
Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...
Building Links Should Be Natural
It is true that building a high quality link portfolio is an important part of your SEO program. There was a time when SEO experts would talk about link building all the time, and the tactics that were used back then were very effective. The algorithms were written differently back then, and methods...
Don’t Have a Defeatist Attitude When it Comes to Digital Marketing
When it comes to digital marketing, it helps to have a positive attitude, trust the experts, and assume that the strategies will work. On the flip side, you don't do your business any favors by assuming the strategies won't work. Having a defeatist attitude can do more harm than good because it e...
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...
SEO Items to Execute Regularly
The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...
Seasonality Can Be Important for Content Marketing
When consumers make decisions, they often follow certain patterns of behavior. These patterns are closely tied to people's lifestyles, which are often driven by the idea of seasonality. The biggest example of this is during the Christmas season, especially for e-commerce businesses. However, there a...
Digital Marketing Doesn’t Need to Be Aggressive
Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...
Social Media Impacts Your Brand
Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't its only use. These days, audiences are more sophisticated than they've ever been, which means that your social media has to beco...
Handling Trends in Digital Marketing
It is inevitable that strategies and methods might change when it comes to digital marketing. Each year, people try to predict what the year's "trends" will be. People eagerly implement these changes without really thinking about it. The truth is, there is a reason why certain digital marketing stra...
Relationship Building In Digital Marketing Is Important
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...
3 Reasons to Stop Stressing Over Rank
One of our goals when working with clients is to really educate them about SEO. What “white hat” SEO is and isn’t and that the best SEO campaign is one that follows Google’s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasi...
When Should You Hire a Digital Marketing Agency?
It's true that all businesses need a solid foundation when it comes to their digital marketing. However, many don't realize that there is a right time to start a relationship with a digital marketing, and a time that isn't optimal. Although we can technically help everyone achieve their goals, there...
Consider Branding with Your Content Marketing
When it comes to branding your business, everything aspect of your digital marketing needs to be in the conversation. According to Webster's Dictionary, a brand is defined as, "a public image, reputation, or identity conceived of as something to be marketed or promoted." For businesses, a brand ...
Are Your Expectations for Digital Marketing Realistic?
It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic. It doesn't matter what kind of business you have, whether your website is new or has been around for a while, or if you are completely new to digital marketing or not. The strat...
SEO Won’t Solve Your Business Problems
A search engine optimization campaign, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate m...
Don’t Let Your SEO Process Define You
It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...
Open Communication is Important with Your Digital Marketing Agency
Relationships are an important part of life, and business is no exception. You have social relationships with certain people in your life. You might have business relationships with other business owners or partners. You also have a relationship with your clients or customers. You will also have a r...
Is Your Digital Marketing Approach Disjointed?
These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...
Pay Attention to Timing With Digital Marketing Your Business
When it comes to digital marketing for your business, it is important to pay attention to seasonal fluctuations. If you offer your products and services to your audience at the wrong time, it really won't do much good. However, the opposite is true when you present your offer at the right time. Th...
Should You Keep Dates On Evergreen Content?
When it comes to writing content for digital marketing and SEO, there is a lot that goes into it. Not only do you need to have the right content mix for your audience, but there are also other, smaller details that can make a significant difference. Some of these details may not need to matter much ...
Don’t Let Analytics Make SEO Too Complicated
It's true that there is a lot that goes into creating a great SEO program and one that is tailored to the specific needs of the business. However, there are certain components that will always be present, such as content marketing, social media, and link building. Despite that, there is still a d...
Digital Marketing Programs Should Be Customized
Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...
Consistency is Important in Content Marketing
Successful content marketing strategies are an essential part of every business because they serve a variety of purposes. Good content is something that is engaging and informative that captures your audience's attention and helps build brand awareness, can generate traffic, and is also a vital part...
Web Development and Design Are Essential to Your Business
When we talk about digital marketing, we usually assume that the website is already up and running. The truth is that components of digital marketing, like search engine optimization, content marketing, and even social media are all usually done to bring more traffic to the website. This means that ...
Know Your Customer Journey Before You Create Content
It's true that content creation is a big part of marketing for a variety of reasons. It can help with search engine optimization, builds trust with your audience, can help generate leads, helps with search engines, and more. Great content also gives customers a chance to interact with your brand in ...
How to Make Social Media Work for SEO
When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...
Digital Marketing Clients Need to Be Reasonable
As a digital marketing agency, we are devoted to making sure that you deliver the best results possible. Because we juggle multiple clients and projects, we need to make sure that our clients know what to expect. This means that we have a big picture mindset of making sure we develop the right strat...
Don’t Work Task Your Digital Marketing to Death
When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going. You're so eager, in fact, that you could load your plate with far too many activities. While your enthusiasm is certainly a good thing, it isn't necessarily produc...
Social Media and Sales Generation Don’t Often Mix
It's true that social media is an important part of any digital marketing campaign. It doesn't matter what kind of business you have, social media will be an integral part of the strategy. It can help brand your business, get the word out about your products and services, and even nurture leads. Thi...
But What Should I Blog About?
Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...
Traffic: It’s Important to Attract the Right Visitors
Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...
Content Strategy Should Be Aligned With Branding
It's true that content is an important component of digital marketing. A few years ago, the common mantra was that "Content is King". However, that only tells part of the story. Content is important, but these days, care needs to be taken to develop the best strategy for your brand. Otherwise, your ...
Make Sure You Put Your Customers First
You've spent the last few months executing your SEO campaign. You research keywords, write great content, share your content on the social media sites, and constantly tweak things until you get the results you want. After a while, you notice that it's been paying off because your organic visitors ar...
Don’t Be Afraid to Experiment in Digital Marketing
When it comes to digital marketing, there are two general ways of looking at it. First, you have the marketing tasks that you do on a consistent, regular basis, such as posting new content and participating in social media. These are the tasks that will form the foundation of your digital marketing ...
Don’t Stop Your Digital Marketing Once You Get Leads
When it comes to digital marketing, you probably work hard to get those leads coming. In fact, it could feel as if you once you do start getting leads, you could back off from your marketing, at least a little bit. What happens when you get through this list? Well, in order to keep growing your busi...
Why Your New Website Isn’t Ranking Yet
If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the s...
Get to Know Your Audience to Make Decisions
In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...
User Experience Can Enhance Your Digital Marketing
User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...
Make Sure the Digital Marketing Agency Has All the Skills You Need
If you feel as if you need to outsource your digital marketing, you should be sure that the firm you work with has all the capabilities that you need. Too often, we find that clients are too willing to hire more than one agency to take care of different aspects of the marketing plan. They might hire...
Importance of Budget Planning for Digital Marketing
Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan. After all, most people use the internet to find companies, research products, and to eventually buy products. Even if the business has a physical locatio...
Online Advertising: Not Set and Forget
While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the backgro...
In Addition to SEO, What Can I Be Doing?
A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...
Link Portfolio and Highly Trafficked Websites
It is no secret that everyone who runs a website would like for it to be highly trafficked. Everything that we do, from writing content on a regular basis to posting on social media, is designed to attract people to the site. Once they visit the site, they will enjoy your content, get to know your b...
No Need to Embrace Every Digital Marketing Trend
When it comes to digital marketing, people are often under the impression that what is new and trendy must surely yield amazing results. While this could certainly be the case, it is important to be careful when it comes to the trends. Not everything that is popular will be beneficial to your brand....
Site Navigation Should Be Unique
When it comes to your website's navigation, particular as expressed in the navigational bar, there is no "one-size-fits-all" approach. Each website is different, and there are several factors to consider when determining the structure. Sure, there are some guidelines to follow, but you will create a...
How to Make Content Marketing Work for SEO
Yes, content marketing is a big part of SEO today. But content marketing in and of itself is not SEO. No matter how great your content is, it’s not going to improve your SEO efforts unless you have an SEO mindset while you create it. Here are 5 things to do to make your content marketing work for ...
5 Ways to Get More Website Leads from Organic Traffic
The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it’s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead ...