Content Marketing Strategic Services
The first phase of any solid content marketing campaign is to develop a well-planned strategy based on industry, market and target audience. We will work with you to better understand your company, brand, products and unique value proposition. Understanding our clients’ online business needs and goals is Brick Marketing’s first priority and critical to defining a content marketing strategy. From what we learn about your company, we will develop a content marketing strategy based on creating and promoting a mix of informational and promotional content. Most companies, both B2B and B2C, require a mix of both to be successful, although we tend to focus more on the value of informational content.
- Informational content – Content that provides information to educate and inform your target audience.
- Promotional content – Content that works to promote your company, brand and individual products with the purpose of generating leads and sales.
Content Development Services
A majority of companies struggle with content creation. Many lack the time and resources to consistently produce engaging and informative content. Brick Marketing’s in-house writing staff can remove that burden from your employees and develop great content on behalf of your company. We will work with you to develop a strong messaging strategy that is integrated into every piece of content, regardless of platform. Some of our content creation services include:
- Blog Writing
- Social Media Promotion of Content
- Static Content Writing
- White Paper Writing
- And much more!
Content Promotion Services
Brick Marketing understands that the greatest content ever written won’t provide much value for your company if no one can find it. Promotion is just as important for content marketing as the content creation is because the more eyeballs you can get on your content the more likely it is to earn natural links. We will take your unique content and distribute it across a variety of mediums to reach more of your target audience.
- Active promotion of content to your company social media accounts to increase social engagements, website visitors and conversions.
- Content cross-pollination.
Much of a business’s online marketing success rests on the shoulders of a well-developed and strategic content marketing campaign. Every company has useful information they would like to share with their target audience; Brick Marketing’s content marketing services can help you do just that.