It is Not Enough to Simply Like Your Business Idea

Written by Nick Stamoulis

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There’s a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients. If you don’t enjoy what you’re doing, you won’t stick with it through the ups and downs, and you’ll give up before you ever see success. However, many startups make the mistake of stopping there. Although it is important, liking what you do and believing in what you’re trying to accomplish aren’t enough for you to actually become successful.

There’s a lot that that goes into building a successful business, and ultimately, this is where a lot of budding business owners go wrong. You need to test your idea and plan things out adequately before you decide to actually start your business, or else your business won’t amount to anything.

Make Sure Your Idea Will Work

There’s a lot that goes into testing a business idea, and many new business owners fail to do his before they set up shop. Here are some things you might want to do before you start the business:

  • Determine what your target audience is
  • Figure out if there is demand for your proposed product or service in that market
  • Test your service against the target market to see how well they respond
  • Build a prototype before you bring a product to market
  • Run it be a selected group of individuals (your first critics)
  • Build a test website to gauge audience response
  • Create both a business plan and a marketing plan

The above is by no means a complete list. If you need help learning how to test your idea and then plan out your business, there are plenty of resources online, you could also take a local class, or you could hire a business coach or consultant to help you with this process.

Pursue Your Idea Only If It Makes Sense

Let’s imagine that you tested the market and your idea seemed promising. However, once you dove into writing the business plan, you maybe realized that your idea really won’t go anywhere. If you are completely attached to your business because you know working on it would be fun for you, this is really something that can hold you back.

What you really need to do in this situation is let it go. You should abandon your idea. Since you realized it wouldn’t work, there is really no need to continue. If you are so fixated on your idea and so excited about it, it is important to understand that this isn’t enough. Once you analyze whether it would work or not, you need to come to terms with it if you realize it isn’t a good idea after.

So, what do you do in this case? Come up with another idea and test it again. It isn’t enough to simply like the idea. There has to be a market and target audience for it. Otherwise, you will waste a lot of time and money, and you won’t really get anywhere.



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