Content Marketing Articles
Don’t Skip a Phase When it Comes to Content Marketing!
Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...
4 Places to Find Blog Topic Inspiration
Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...
Content Marketing and Branding Should Work Together
When it comes to content marketing, messaging is everything. Nothing shapes your messaging more than your brand. If you treat the two items, content marketing and branding, as separate entities, your brand won't have a cohesive look and feel. Content and branding absolutely need to work together. In...
SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...
Content Doesn’t Need to Be Creative to Serve Your Audience
When creating content for your business's website, it is only natural to feel as if you need to get people to see it. One of the impulses you might have is to wrack your brain for ways to get people's attention. You may even feel as if you need to be creative so that you can maybe have some content ...
How Good Does Your Content Need To Be?
When it comes to carving an effective space for your business online, content marketing remains at the top of the list. It enhances nearly every other strategy that exists in the digital space. Excellent content gives the search engines more chances to rank your pages well in the search results. Gre...
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...
Blog Readers Are More Sophisticated Than You Think
One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...
Elevate SEO Content for Better Engagement
When it comes to creating content for your website, it is true that the purpose of the content needs to be considered while composing it. While it may be true that SEO content needs to be crafted in a certain way in order to attract the search engines, this is a lot more complex than it first may ap...
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...
It’s True That Content Matters in SEO
It's true that content marketing and SEO go hand in hand. In fact, these days, it's almost impossible to execute an SEO campaign without also having a solid content marketing plan. Although SEO does take into account other things, such as the link portfolio and technical items such as the URL struct...
Content Should Be Relatable to Your Audience
It doesn't matter what kind of business you have, it is always important to have plenty of content on your website to keep your audience happy. That may seem like a simple thing to do, but it is surprising how many businesses have the wrong idea on what this really means. Your audience should always...
Be Aware of Your Brand When Developing Your Content Strategy
When it comes to content, you need to make sure that it matches your brand. It takes a while to build your brand, and once your brand is well established, your audience expects certain things from you. If you don't deliver on these expectations, your audience, whose members will eventually become cl...
Do Internal Content Links Make Sense for Your Brand?
When you have a website, it make sense that you want to create opportunities for people to stay on it for a longer time. In other word, people need to be given opportunities to discover the content on your website in a natural way. Sure, you will certainly have a navigational bar in order to help pe...
Content Marketing Shouldn’t Be Content by Committee
It's true that excellent content is a primary foundational element for your digital marketing plan. As part of our services, we always recommend that we consistently write and publish new content on a regular schedule. Over time, this consistent effort adds up and will help you achieve your goals, a...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content. If you have great, well-optimized content, you have a better chance of ranking in the search engines for important keywords, driving targeted traffic to your website, and converting that traffic into paying customers or clients. Most website owners th...
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...
Are You Making the Most of Your Content?
A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers an...
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...
Use Content to Keep Customers Engaged With Your Brand
Once a potential customer finds your brand, they don't necessarily make a purchase right away. Unless you find a way to keep them engaged, you might lose them. It's your content that will help them stick with you. When you publish content geared towards their needs, they will keep coming back for mo...
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience reasons to ...
One Size Doesn’t Fit All For Content Marketing
When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on some level, it does...
Your Content Strategy Should Evolve With Your Business
When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...
Need a Blog Topic? Here Are Tips that Can Help
We all know that regularly posting content on your blog or website is an important component of your SEO and digital marketing. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provide...
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...
Tips to Get the Most from Your Content Marketing
It's so true that content marketing is a great strategy to use when it comes to building your business. There are so many benefits to adopting a great content marketing program, such as building your audience, helping to improve your organic search presence, and giving your audience helpful informat...
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...
Your Audience Needs to Enjoy Your Content
When putting together a business website, much consideration is taken to determine it is well developed, has an excellent layouts and that the content achieves its desired purpose. Each page on your website has a specific function, and it is important to make sure the objective is being met. The ...
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...
You Don’t Need to Call it a Blog
When it comes to your content marketing strategy, nothing has a bigger impact than having a blog and posting regular content on it. However, the word "blog" has certain connotation associated with it, and not all of them are good. Blogs are seen as informal, and many fear that the term "blog" will d...
Don’t Be Afraid to Cover the Same Topic More than Once
When it comes to content marketing, people mistakenly believe that you can only cover the same topic once. The truth is, your audience won't mind if you revisit the same topics and themes, as long as you spin the information slightly differently each time. The bottom line is that you shouldn't be af...
Convey Expertise through Consistency
It is true that content, in the form of an articles section or a blog, can convey expertise when done right. We have had clients come to us who have believed that the more complex the content it is, the better it will be in establishing expertise and credibility. While this type of content will do t...
Seasonality Can Be Important for Content Marketing
When consumers make decisions, they often follow certain patterns of behavior. These patterns are closely tied to people's lifestyles, which are often driven by the idea of seasonality. The biggest example of this is during the Christmas season, especially for e-commerce businesses. However, there a...
Consider Branding with Your Content Marketing
When it comes to branding your business, everything aspect of your digital marketing needs to be in the conversation. According to Webster's Dictionary, a brand is defined as, "a public image, reputation, or identity conceived of as something to be marketed or promoted." For businesses, a brand ...
Should You Keep Dates On Evergreen Content?
When it comes to writing content for digital marketing and SEO, there is a lot that goes into it. Not only do you need to have the right content mix for your audience, but there are also other, smaller details that can make a significant difference. Some of these details may not need to matter much ...
Consistency is Important in Content Marketing
Successful content marketing strategies are an essential part of every business because they serve a variety of purposes. Good content is something that is engaging and informative that captures your audience's attention and helps build brand awareness, can generate traffic, and is also a vital part...
Know Your Customer Journey Before You Create Content
It's true that content creation is a big part of marketing for a variety of reasons. It can help with search engine optimization, builds trust with your audience, can help generate leads, helps with search engines, and more. Great content also gives customers a chance to interact with your brand in ...
But What Should I Blog About?
Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...
Content Strategy Should Be Aligned With Branding
It's true that content is an important component of digital marketing. A few years ago, the common mantra was that "Content is King". However, that only tells part of the story. Content is important, but these days, care needs to be taken to develop the best strategy for your brand. Otherwise, your ...
Are You Analyzing the Success of Your Blog Posts?
Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don’t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. Afte...
Important B2B Content Marketing Tips
In order to be successful in the B2B world, it’s important to share information. Gone are the days of hiding away all of your “secrets”. People turn to the web for information. If you don’t provide any, but your competitor has a robust portfolio of informative content that’s easily accessi...
Learning the Art of Storytelling
Webster’s Dictionary defines a story as “an account of incidents or events”. Despite this simple definition, composing a good story is actually an art. Think about how you feel at the end of a great movie, or after you’ve completed reading a novel that left you captivated. After encountering...
How to Increase Traffic to Your Blog (and Website)
A blog is a crucial component of a business website. There are many reasons to blog but ultimately what it comes down to is that a blog can help generate traffic to your website and those website visitors can then in turn learn more about your business and products and consider buying from you. By i...
The Top Reasons to Maintain an Active Business Blog
One of the most important components of SEO is content. After all, it’s what the search engines crawl in order to determine what a site is all about and how/where it should rank. Any decent website is going to have the basic content in place: what services are offered, what products are sold, who�...
Does Content Length Really Matter?
When it comes to online content creation, there are different schools of thought. Not only that, but trends concerning content marketing constantly surface. Website owners are eager to embrace these trends. What they may not realize is that not every trend is worth embracing. Not only that, but tren...
Writing Naturally and What it Means for SEO
There was a time when it was standard practice to obsessively optimize content for the search engines. Before writing an article or other piece of online content, keyword research was performed. The goal was to find the best keywords that matched the article. Everything changed after Google implemen...
Write Content with an SEO Mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...
How to Get Your Website Content to Rank
As we know, it’s certainly not easy to get your website to #1. In fact, for many website owners it’s pretty much impossible. No matter what industry you are in or what your website has to offer, there are competitors out there that are also trying to work their way up the search engine results p...
Why You Should Leverage Your Existing Content
When it comes to marketing your business online, there's no doubt that content is at the cornerstone of many things that you do. After all, it's the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marke...
Why You Should Perform a Content Audit
Before you can successfully create new content on your website, it's a good idea to take stock of how effective your existing content really is. You also want to make sure that you've covered your topic thoroughly. As a full service SEO firm, we create content for our B2B clients. However, in order...
Content for SEO Needs to Be Obvious
When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines. There are all kinds of theories out there as to what the best approach for this is. Some say you need to do keyword research for every piece of conten...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Don’t Write a College Essay on Your Company’s Blog
Content on your company's blog needs to be accessible to your audience. In other words, its chief purpose should be to please those who will read it, while also conveying your expertise. There are all kinds of strategies that you can do in order to accomplish this. All you need is to come up with a ...
Why You Should Avoid Duplicate Content
It's true that the more content you write, the better off your website will be. The problem is, not all content is created equally. You should never post a lot of content if that means that the quality of what you're churning out is poor. Most of the time, low quality content is fairly obvious. H...
Content Can Help Increase Brand Awareness
There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...
Where to Go for SEO Content Inspiration
If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...
Add These to Your Blog Posts Today
If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc.), you’re already way ahead of many websites. But there’s a good chance that you can still be doing better. We’re avid blog re...
Do Keywords Still Matter for Content?
When it comes to writing content, you might be wondering if keywords still matter for SEO. There was a time when keyword stuffing was the general rule of thumb when it came to ranking higher in the search engines. Keywords and phrases were used throughout pages whether or not they flowed with the co...
3 Quick Tips for Improving SEO Content
The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of cont...
Reasons to Add FAQ Pages to Your Content Marketing Strategy
Do you have a frequently asked questions section of your website? If not, it’s worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent ...
3 Ways to Make Old Content New Again
Content writing is an integral part of an SEO campaign, but it’s also often considered to be one of the most difficult parts of a campaign. In addition to requiring writing skills (which not everybody has), it also requires time and research skills. That’s why, for SEO purposes especially, it’...
3 Ways to Reuse Your SEO Content
One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that’s w...
4 Content Marketing Best Practices for SEO
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...
4 Pillars of Good SEO Content
As you likely know, content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. Ho...
3 Ways to Recycle Your Content
You know the mantra: “Reduce. Reuse. Recycle.” Turns out it’s applicable to more than the items we throw away. As content marketers, you should be keeping this saying in your head as you devise your content marketing strategy. Just as it requires time, money, and energy to create any item that...
Things that Make Your Content More Linkable
You might have thought the title to this article was “Things that Make Your Content More Likeable.” Turns out you’re not too far off because what’s likeable is also linkable! As we know, links play an important role in SEO. In fact, links are one of the top two Google ranking factors along w...
Content Repurposing Should be Part of Your SEO Game Plan
We know that content is king and it’s a required part of an SEO campaign today. But let’s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you’re new to SEO and content marketing you don’t really have a choice. You need to create new content o...
Shift Content to Meet Target Audience Needs
Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...
5 Blog Content Topic Sources
Owning a business blog that is a part of the company website is a smart idea for a number of reasons. First, it’s a content outlet that the business owns, meaning that the business owner or marketing department has full control over what’s posted, when it’s posted, and how often it’s posted....
Use Your Audience and Traffic Data When Creating a Content Plan
When it comes to creating a content marketing plan that will work for your business, it isn't a simple matter of coming up with a list of interesting sounding topics, writing the articles, and publishing them whenever the whim strikes. These days, your online marketing efforts rely on content, inclu...
How to Keep People Engaged With Your Content
It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...
How Content Relates to the Buyer’s Journey
There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...
Content Marketing Research Tips
Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places.�...
Why You Should Avoid Thin Content
When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...
Stop Outsourcing Content Writing Overseas
Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...
5 Reasons Why You Shouldn’t Blog
While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...