Content Marketing Articles
Creating a Content Marketing Budget
Content is a critical part of your digital marketing strategy and you know you have to invest in it. Putting out high-quality content is a given, but how do you do that when you have limited resources? Creating a budget and getting organized is a first good step. Here are some tips to help you creat...
Target Content to Your Specific Audience
When it comes to creating content, your target audience needs to be your priority. Appealing to everyone would be nice, but it's an impossible task. Your content might reach a wide and varied audience, but if it's not mostly attracting your target audience, it's not going to earn the results you're ...
White Papers Help Content Marketing
You know content marketing is important for building brand awareness and visibility; showcasing your company's expertise and authority within your industry; establishing credibility; and boosting your website's SEO. Content marketing is no doubt effective for building a brand or company. Some of the...
More Content Doesn’t Mean More Conversions
A website that offers valuable content to its target audience is going to attract more traffic. The hope is that this traffic will lead to increased conversions. But will more content help with that goal? And what about thin content? Is there a place for it on your website or will it be a disadvanta...
Way to Use Keywords When Writing Content
When it comes to SEO, we know that content is one of the most important parts of the strategy. It is the content that will ultimately attract your audience from the search engines, depending on how it was written and whether or not the topics actually appeal to your audience. There is a lot that ...
Are CMS Platforms Necessary?
Millions of websites are built with CMS, or content management system. CMS allows multiple contributors to create, edit, and publish digital content. CMS platforms play a role helping to launch digital content and manage the complete digital experience, including mobile apps, social media, email, an...
AI Generated Content Falls Short
More businesses are embracing the use of AI to help generate content for their websites and social media. AI can be efficient and help to produce more content in a shorter amount of time, but there are also drawbacks to using AI. Here are a few things to consider when using AI to generate content fo...
Using Case Studies for Content Marketing
The content you put out can impact the future of your business. Content is meant to drive traffic to your website, add value to your target audience's life, increase brand awareness, and generate more leads. Content marketing can also be used to drive more sales to your business. Here is important i...
Finding Content to Share on Social Media
Creating fresh content to share on social media on a regular basis can be difficult. While you want to share high-quality and unique content, it's important that you don't overthink and paralyze yourself. This will only lead to sharing less content and losing the interest of your followers. Finding ...
Startup Content Marketing Tips
As a startup, content marketing is an important part of your overall success. Content will draw people to your social media accounts and to your website. Content marketing can improve and increase sales. As a young company, you want to provide people with information about who you are and what you h...
Static Content Writing Using AI
Static content is content that rarely or never changes. This can include website homepages, website pages, case studies, landing pages, and ebooks, just to name a few. Benefits of static content include being easy to create, low cost, and easy to distribute. There are also some downsides to static c...
Keyword Research Improves Content Marketing
Creating relevant content for your website, blog, and social media is necessary for your content marketing strategy. You know your target audience. You have identified their needs and wants, and you post fresh content on a consistent basis. You should be good to go, right? While those things are imp...
How White Papers Help Content Marketing
White papers are an informational document that is used to promote a service or product. It is typically used by sales and marketing to convince people to make a purchase. White papers are intended to convince buyers to purchase from one business over another by explaining the benefits and how th...
AI Content Leads to a Google Penalty
Much has been said about artificial intelligence and its ability to compose content that looks, on the surface, as if it had been written by a human being. However, beneath the surface, these AI services church out content that feels a bit stiff and formulaic. Over time, this could hurt your busines...
Leverage Your Existing Content To Meet Your Business Goals
You know that creating high-quality plays a role in the success of your business. When it comes to your digital marketing strategy, content is an important foundation. It isn't always easy to come up with fresh content though. If you have content goals for your business, creating content needs to be...
Why Content Is Important
You know content is important, but if you don't realize how important, you might not take it as seriously as you should. If you consider content a nice add-on, but not something that needs to be consistent, you could be missing a big opportunity to grow your business. Content is what helps your targ...
Content Strategies Should Tie Into Business
When it comes to creating a content strategy, businesses often make the mistake of implementing a plan just for the sake of it. They think that as long as they are regularly posting content, things will work out for them. However, this isn't true. Content marketing needs to be handled strategically,...
Evergreen Content Marketing Increases ROI
Content marketing plays a vital role in attracting and retaining customers in today's digital world. With so much information available at the touch of a button, making your content stand out from the rest can be challenging. One effective strategy to achieve this is by creating evergreen content. ...
How to Create a Content Calendar
A content calendar is an effective way to plan and organize your upcoming content, which will help you grow your reach through social media and search engines. Read on to find out how to create a content calendar and why it can benefit your business. Content calendars are an effective way to plan ou...
Using Niche Keywords for Content Marketing
Content marketing is a powerful tool for businesses to reach their target audience and establish their brand as an authority in the industry. One of the keys to successful content marketing is the use of keywords, which help search engines understand the topic of your content and make it more likely...
All About the Different Types of Content Marketing
Content marketing is a form of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The ultimate goal of content marketing is to drive profitable customer action. There are many different types of con...
Content Marketing Strategies for Startups
Content marketing is important for all businesses, but for startups in particular, it can really make a positive impact. It gets the business on the right foot from a marketing perspective pretty early, and can help get things going a lot faster. This is because it is an effective way to develop ...
The Types of Content Marketing Goals
Content marketing has been the engine that's fueling businesses and driving content marketing as a strategy for business success. It's not just about blogging anymore; it's now a solid business practice to produce and publish quality content on an ongoing basis to drive meaningful leads. Here’s a ...
Blogging is the Foundation of Content Marketing
A blog is an essential component of a successful content marketing strategy. It allows businesses to connect with their target audience, build brand awareness and loyalty, increase web traffic, and boost SEO rankings. It serves as the foundation for creating engaging content that will help attract n...
Content Marketing Should Not Be Overcomplicated
It's true that every business needs a content marketing strategy. It is a good idea to plan and prep, and to make sure that each piece of content that is written is poised for success. However, it is possible to take things too far. What if you spend weeks on an article in order to get it perfect, w...
Why Is Content Marketing Important?
Content marketing is not just important; it can be the make-or-break factor for your company in today's world of increasing competition. Any company not paying attention to how they deliver relevant and valuable content will soon find themselves falling behind and losing out on these marketing oppor...
Dedicate the Content Marketing Prep Work Time
It's true that a great content marketing strategy can bolster your overall digital marketing. However, it isn't a simple matter of coming up with a list of topics and writing the articles. The reality is that you need to do a lot of prep work before you can successfully create content. Not only do y...
What Are the Phases of Content Marketing?
Content marketing is a powerful tool to help you reach your target audience and achieve your business goals. But what exactly is content marketing, and how can you use it to achieve success? To be successful with content marketing, you need to understand the four phases of the content marketing proc...
Use Content to Establish Your Digital Authority
When it comes to building your business online, it's all about building authority. The best way to do this is through the content you create. When people visit your website, they want to know that they can trust you. This can be accomplished by delivering great content to your audience. To establish...
eCommerce Content Marketing Strategies That Drive Sales
Because consumers now have so many options, building brand loyalty is challenging. It's true that customer loyalty and engagement can be increased through content marketing strategies. You must consistently deliver informative or entertaining material to establish rapport with your target audience. ...
How to Build an Audience for Your Content
It’s not enough to write great content that is aligned to your audience. You need to actually attract your audience! After all, you carefully designed your content marketing plan to help you achieve your business goals. But if no one is actually finding the content, it won’t achieve the desired ...
Digital Brand Compliance for Content Marketing
Digital brand compliance is a battleground for marketers and content creators to find creative ways to ensure their digital marketing strategies comply with their company’s brand expectations. Some brands have strict guidelines on the types of content they want to be published, while others are m...
Content Marketing Mistakes to Avoid
Content marketing is an important part of digital marketing, but it is only effective if it is done right. In many ways, content creates the backbone of most of your digital marketing efforts. However, ineffective content, pieces that aren’t written with the end goal in mind, can do more harm ...
How to Brainstorm Ideas for Content Marketing
The content marketing industry is booming because quality, relevant content is the most effective way to engage and convert a visitor into a customer. It’s also a great way to promote yourself or your company. Here are some ways to brainstorm ideas for content marketing. Keep in mind that brai...
Use Your Content to Reach Your Audience
When it comes to digital marketing, you want to find ways to better connect with your audience. In order to do this, you have to understand how your market interacts with your content. After that, it is useful to know which content channels they use for consuming it, and you need to know the best wa...
Should You Remove the Date on Blog Posts?
When it comes to content marketing, you should post regularly so that your audience can have a greater chance of finding your content. When you look around online, you like noticed that some blogs have the dates on their posts and some don’t. As the content on your blog increases, you are sta...
Track These Content Marketing KPI’s to Measure Success
Do you have a content marketing strategy that you have been implementing for some time? If so, how is it doing? You should know the answer to that question, and if you don’t, it is time to nail down some KPI’s to track so that you can assess progress. In other words, KPI’s in rel...
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach. However, this is the wrong approach because even though keywords can give you clues as to what you should be writing, you aren’t writing to please the search engines. You’re actually writing to sa...
Improving the Readability of Your Content Helps Engagement
It’s true that when your audience read your content, they have certain expectations. They not only want to have their needs met by your content, but they also expect that it is “readable”. If content is badly written, isn’t formatted well, and in general is a frustrating read...
How Important is Structure for Content Marketing?
It’s true that content marketing is an important part of your digital marketing strategy. Following a content schedule is effective and can help keep you focused. In fact, you have been consistent on a regular basis. However, your results aren’t quite where you expect. What could be goin...
Art of Using Keywords in Your Content Marketing
It’s true that when it comes to digital marketing, you need to find ways to connect your business with your audience so that you can find new business. Your content marketing offers a great way to do this, and it’s even better if he content is optimized. However, poorly optimized content...
How Do You Write Better SEO Content?
In the early days of SEO, writing good content for the purpose essentially meant that you had to stuff the piece with keywords. Algorithms weren’t as sophisticated back then, it writers and marketers felt as if the content had to be written this way in order for it to be effective. This is not...
Find Topic Ideas for Content Marketing
It’s true that content marketing is one of the main strategies associated with digital marketing. However, your content marketing strategy is only as good as the topics you choose to write about. These topics need to pertain to your digital marketing and should be selected to have maximum impa...
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference. Each of these elements, when taken by themselves, don’t have a discernible impact. The magic of a good SEO program is the consistency it takes to execute it. It is this consistency that will yield results over ...
Create Content for Each Stage in the Buyer’s Journey
Content Marketing is a way to communicate with your market and get them to convert by first sharing knowledge of value. The more you share, the more likely they will buy from you. By knowing where they are in the buyer’s journey, you can tailor your content marketing strategy to that buyerR...
Get to Know Your Content Marketing Goals
It’s true that content marketing is a vital part of your digital marketing strategy. When you create content marketing goals, it is important to understand what they need to be and how they can help your company and your brand. Before you get started executing a content marketing plan, you rea...
Why You Should Refresh Your Content Marketing Strategy
In many ways, your content strategy forms the backbone of your digital marketing. Content is what will help your website be returned in search results, helps provide value to your audiences, gives you content to share on social media, and much more. However, you won’t reap all the benefits of ...
Your Content Strategy Should Be Unique
It's true that content marketing is a vital part of any digital marketing strategy. However, many businesses make the mistake of doing exactly what their competitors are doing, or they simply pick a strategy that they didn't put a lot of thought into. The truth is, each business has its own unique s...
Content is About More Than Articles
Content marketing is essential in helping your business create an impression of your brand. Good content helps attract your target audience and creates engagements that lead to sales. The good news is that there are various types of content marketing that you can use to promote your business. Many p...
Content Tactics to Improve Brand Awareness
The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting a...
Don’t Forget About Evergreen Content
When it comes to our content marketing strategies, we spend a fair amount of time coming up with the perfect mix of topics. However, we may not realize it, but we could be forgetting about how important evergreen pieces are to our overall content marketing strategy. Sure, it is a good idea to have t...
Data Can Help Your Content Marketing
Data analysis isn't always thought of as being helpful for content marketing, but when used correctly, it can really enhance your strategy. Granted, when it comes to data, you should strive to achieve a balance between assessing what the numbers are telling you, and trusting your own judgment and in...
Make Sure Content Connects with Your Audience
When it comes to content, your audience should be at the top of mind while writing. Even still, constantly generating ideas for content can be difficult. Simply knowing about your audience isn't enough. Your strategy needs to be developed and written to maximize your connection with the audience. If...
You Need a Content Calendar
On the surface, it may seem that all you need to do for your content is to make sure that you publish it on a regular basis. However, there really should be more to it than that. A great content strategy is calculated, and you should also have a content calendar to go along with it. Creating your st...
Optimize Content for User Intent
Most people think of search engine optimization (SEO) as a process that is solely focused on optimizing website content for Google's crawlers. While optimizing your website for search engines is essential, you also need to optimize your content for user intent. When someone searches online, they ...
Control the Conversation with Content Marketing
Content marketing is a important part of every business's digital marketing efforts. In many ways, it forms the backbone of your digital marketing because it gives your audience online content to read, enjoy, and share. In some instances, your content is even the very thing that might turn them into...
Measuring the Success of Your Content Marketing
The success of your digital marketing practices can determine the success or failure of any corporation. Among the most popular marketing strategies is content marketing. One particularly important aspect is knowing how to measure the results, whether it is the content marketing successes or failure...
Art of Writing Great Titles
When it comes to writing content, titles are often an afterthought. More often than not, people write the title first, proceed with writing, and then don't bother revisiting the title to make sure that it is as good as it could be. Since it's just a few words, the goal for most people is to write a ...
Your Content Needs to Flow
Everyone says that we need "great content" but it's hard to really explain what that means. The truth is, we all know great content when we see it, but we may not know why we consider it to be that way. Here are some of the reasons why we could "like" a piece of content: We simply enjoyed readi...
B2B Companies Should Use Storytelling for Their Content
It is human nature to love a good story. We tell stories on a regular basis. When something happens to us, we love to relay the story as anecdote. We also love to listen to other people's stories. In addition to using storytelling to interact with one another, we watch movies and shows and read book...
Content Marketing Goals Should Grow with Your Business
When was the last time you took stock of content marketing strategy? Was it a year ago, maybe longer? If so, you are likely overdue for giving your strategy an overhaul. There are several factors that might cause you to make tweaks and changes to your content marketing, including Whether your b...
Make Sure You Vary Your Content
It's true that posting regular content to your website has a lot of benefits. It can help increase traffic, improve user experience, and even grow your business. However, it is all too easy to get stuck in a rut. Are you posting content just because someone told you that you need to do it on a regul...
Content Marketing Best Practices
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...
Content Strategies You Need to Ditch
It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
Top Pillars of Good SEO Content
Content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. However, in order for ...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Writing Naturally and What it Means for SEO
There was a time when it was standard practice to obsessively optimize content for the search engines. Before writing an article or other piece of online content, keyword research was performed. The goal was to find the best keywords that matched the article. Everything changed after Google implemen...
Content Can Help Increase Brand Awareness
There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...
Does Content Length Really Matter?
When it comes to online content creation, there are different schools of thought. Not only that, but trends concerning content marketing constantly surface. Website owners are eager to embrace these trends. What they may not realize is that not every trend is worth embracing. Not only that, but tren...
Content Shouldn’t Be an Afterthought
When it comes to creating a website, many people focus on how the website looks. While this is an important component, this shouldn't be everything. Too often, we see that people focus on how it looks, and then completely neglect the content. Although the site should look nice, it is important to re...
Choose Topics for Content Carefully
It is true that content is the cornerstone of your digital marketing, but it will only be effective if the topics are carefully chosen. They need to be aligned with both your sales cycle and your audience. In other words, you should provide your audience with content about what they care about, an...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
How to Keep People Engaged With Your Content
It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...
Outsourcing Content? Put in Time for Training
So, you decided to outsource your content creation to a digital marketing agency. You see that they have excellent credentials, and the writers can definitely get the job done. When you get the first piece back, you might be a little disappointed. It is actually really well written, but something is...
Content for SEO Needs to Be Obvious
When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines. There are all kinds of theories out there as to what the best approach for this is. Some say you need to do keyword research for every piece of conten...
Don’t Skip a Phase When it Comes to Content Marketing!
Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...
4 Places to Find Blog Topic Inspiration
Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...
Content Marketing and Branding Should Work Together
When it comes to content marketing, messaging is everything. Nothing shapes your messaging more than your brand. If you treat the two items, content marketing and branding, as separate entities, your brand won't have a cohesive look and feel. Content and branding absolutely need to work together. In...
SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...
Content Doesn’t Need to Be Creative to Serve Your Audience
When creating content for your business's website, it is only natural to feel as if you need to get people to see it. One of the impulses you might have is to wrack your brain for ways to get people's attention. You may even feel as if you need to be creative so that you can maybe have some content ...
How Good Does Your Content Need To Be?
When it comes to carving an effective space for your business online, content marketing remains at the top of the list. It enhances nearly every other strategy that exists in the digital space. Excellent content gives the search engines more chances to rank your pages well in the search results. Gre...
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...
Blog Readers Are More Sophisticated Than You Think
One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...
It’s True That Content Matters in SEO
It's true that content marketing and SEO go hand in hand. In fact, these days, it's almost impossible to execute an SEO campaign without also having a solid content marketing plan. Although SEO does take into account other things, such as the link portfolio and technical items such as the URL struct...
Content Should Be Relatable to Your Audience
It doesn't matter what kind of business you have, it is always important to have plenty of content on your website to keep your audience happy. That may seem like a simple thing to do, but it is surprising how many businesses have the wrong idea on what this really means. Your audience should always...
Be Aware of Your Brand When Developing Your Content Strategy
When it comes to content, you need to make sure that it matches your brand. It takes a while to build your brand, and once your brand is well established, your audience expects certain things from you. If you don't deliver on these expectations, your audience, whose members will eventually become cl...
Do Internal Content Links Make Sense for Your Brand?
When you have a website, it make sense that you want to create opportunities for people to stay on it for a longer time. In other word, people need to be given opportunities to discover the content on your website in a natural way. Sure, you will certainly have a navigational bar in order to help pe...
Content Marketing Shouldn’t Be Content by Committee
It's true that excellent content is a primary foundational element for your digital marketing plan. As part of our services, we always recommend that we consistently write and publish new content on a regular schedule. Over time, this consistent effort adds up and will help you achieve your goals, a...
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content. If you have great, well-optimized content, you have a better chance of ranking in the search engines for important keywords, driving targeted traffic to your website, and converting that traffic into paying customers or clients. Most website owners th...
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...
Are You Making the Most of Your Content?
A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers an...
Elevate SEO Content for Better Engagement
When it comes to creating content for your website, it is true that the purpose of the content needs to be considered while composing it. While it may be true that SEO content needs to be crafted in a certain way in order to attract the search engines, this is a lot more complex than it first may ap...
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...
Use Content to Keep Customers Engaged With Your Brand
Once a potential customer finds your brand, they don't necessarily make a purchase right away. Unless you find a way to keep them engaged, you might lose them. It's your content that will help them stick with you. When you publish content geared towards their needs, they will keep coming back for mo...
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience reasons to ...
One Size Doesn’t Fit All For Content Marketing
When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on some level, it does...
Your Content Strategy Should Evolve With Your Business
When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...
Need a Blog Topic? Here Are Tips that Can Help
We all know that regularly posting content on your blog or website is an important component of your SEO and digital marketing. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provide...
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...
Tips to Get the Most from Your Content Marketing
It's so true that content marketing is a great strategy to use when it comes to building your business. There are so many benefits to adopting a great content marketing program, such as building your audience, helping to improve your organic search presence, and giving your audience helpful informat...
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...
Your Audience Needs to Enjoy Your Content
When putting together a business website, much consideration is taken to determine it is well developed, has an excellent layouts and that the content achieves its desired purpose. Each page on your website has a specific function, and it is important to make sure the objective is being met. The ...
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...
You Don’t Need to Call it a Blog
When it comes to your content marketing strategy, nothing has a bigger impact than having a blog and posting regular content on it. However, the word "blog" has certain connotation associated with it, and not all of them are good. Blogs are seen as informal, and many fear that the term "blog" will d...
Don’t Be Afraid to Cover the Same Topic More than Once
When it comes to content marketing, people mistakenly believe that you can only cover the same topic once. The truth is, your audience won't mind if you revisit the same topics and themes, as long as you spin the information slightly differently each time. The bottom line is that you shouldn't be af...
Convey Expertise through Consistency
It is true that content, in the form of an articles section or a blog, can convey expertise when done right. We have had clients come to us who have believed that the more complex the content it is, the better it will be in establishing expertise and credibility. While this type of content will do t...
Seasonality Can Be Important for Content Marketing
When consumers make decisions, they often follow certain patterns of behavior. These patterns are closely tied to people's lifestyles, which are often driven by the idea of seasonality. The biggest example of this is during the Christmas season, especially for e-commerce businesses. However, there a...
Consider Branding with Your Content Marketing
When it comes to branding your business, everything aspect of your digital marketing needs to be in the conversation. According to Webster's Dictionary, a brand is defined as, "a public image, reputation, or identity conceived of as something to be marketed or promoted." For businesses, a brand ...
Should You Keep Dates On Evergreen Content?
When it comes to writing content for digital marketing and SEO, there is a lot that goes into it. Not only do you need to have the right content mix for your audience, but there are also other, smaller details that can make a significant difference. Some of these details may not need to matter much ...
Consistency is Important in Content Marketing
Successful content marketing strategies are an essential part of every business because they serve a variety of purposes. Good content is something that is engaging and informative that captures your audience's attention and helps build brand awareness, can generate traffic, and is also a vital part...
Know Your Customer Journey Before You Create Content
It's true that content creation is a big part of marketing for a variety of reasons. It can help with search engine optimization, builds trust with your audience, can help generate leads, helps with search engines, and more. Great content also gives customers a chance to interact with your brand in ...
But What Should I Blog About?
Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...
Content Strategy Should Be Aligned With Branding
It's true that content is an important component of digital marketing. A few years ago, the common mantra was that "Content is King". However, that only tells part of the story. Content is important, but these days, care needs to be taken to develop the best strategy for your brand. Otherwise, your ...
Are You Analyzing the Success of Your Blog Posts?
Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don’t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. Afte...
Important B2B Content Marketing Tips
In order to be successful in the B2B world, it’s important to share information. Gone are the days of hiding away all of your “secrets”. People turn to the web for information. If you don’t provide any, but your competitor has a robust portfolio of informative content that’s easily accessi...
Learning the Art of Storytelling
Webster’s Dictionary defines a story as “an account of incidents or events”. Despite this simple definition, composing a good story is actually an art. Think about how you feel at the end of a great movie, or after you’ve completed reading a novel that left you captivated. After encountering...
How to Increase Traffic to Your Blog (and Website)
A blog is a crucial component of a business website. There are many reasons to blog but ultimately what it comes down to is that a blog can help generate traffic to your website and those website visitors can then in turn learn more about your business and products and consider buying from you. By i...
The Top Reasons to Maintain an Active Business Blog
One of the most important components of SEO is content. After all, it’s what the search engines crawl in order to determine what a site is all about and how/where it should rank. Any decent website is going to have the basic content in place: what services are offered, what products are sold, who�...
Write Content with an SEO Mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...
How to Get Your Website Content to Rank
As we know, it’s certainly not easy to get your website to #1. In fact, for many website owners it’s pretty much impossible. No matter what industry you are in or what your website has to offer, there are competitors out there that are also trying to work their way up the search engine results p...
Why You Should Leverage Your Existing Content
When it comes to marketing your business online, there's no doubt that content is at the cornerstone of many things that you do. After all, it's the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marke...
Why You Should Perform a Content Audit
Before you can successfully create new content on your website, it's a good idea to take stock of how effective your existing content really is. You also want to make sure that you've covered your topic thoroughly. As a full service SEO firm, we create content for our B2B clients. However, in order...
Don’t Write a College Essay on Your Company’s Blog
Content on your company's blog needs to be accessible to your audience. In other words, its chief purpose should be to please those who will read it, while also conveying your expertise. There are all kinds of strategies that you can do in order to accomplish this. All you need is to come up with a ...
Why You Should Avoid Duplicate Content
It's true that the more content you write, the better off your website will be. The problem is, not all content is created equally. You should never post a lot of content if that means that the quality of what you're churning out is poor. Most of the time, low quality content is fairly obvious. H...
Where to Go for SEO Content Inspiration
If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...
Add These to Your Blog Posts Today
If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc.), you’re already way ahead of many websites. But there’s a good chance that you can still be doing better. We’re avid blog re...
Do Keywords Still Matter for Content?
When it comes to writing content, you might be wondering if keywords still matter for SEO. There was a time when keyword stuffing was the general rule of thumb when it came to ranking higher in the search engines. Keywords and phrases were used throughout pages whether or not they flowed with the co...
3 Quick Tips for Improving SEO Content
The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of cont...
Reasons to Add FAQ Pages to Your Content Marketing Strategy
Do you have a frequently asked questions section of your website? If not, it’s worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent ...
3 Ways to Make Old Content New Again
Content writing is an integral part of an SEO campaign, but it’s also often considered to be one of the most difficult parts of a campaign. In addition to requiring writing skills (which not everybody has), it also requires time and research skills. That’s why, for SEO purposes especially, it’...
3 Ways to Reuse Your SEO Content
One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that’s w...
3 Ways to Recycle Your Content
You know the mantra: “Reduce. Reuse. Recycle.” Turns out it’s applicable to more than the items we throw away. As content marketers, you should be keeping this saying in your head as you devise your content marketing strategy. Just as it requires time, money, and energy to create any item that...
Things that Make Your Content More Linkable
You might have thought the title to this article was “Things that Make Your Content More Likeable.” Turns out you’re not too far off because what’s likeable is also linkable! As we know, links play an important role in SEO. In fact, links are one of the top two Google ranking factors along w...
Content Repurposing Should be Part of Your SEO Game Plan
We know that content is king and it’s a required part of an SEO campaign today. But let’s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you’re new to SEO and content marketing you don’t really have a choice. You need to create new content o...
Shift Content to Meet Target Audience Needs
Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...
5 Blog Content Topic Sources
Owning a business blog that is a part of the company website is a smart idea for a number of reasons. First, it’s a content outlet that the business owns, meaning that the business owner or marketing department has full control over what’s posted, when it’s posted, and how often it’s posted....
Use Your Audience and Traffic Data When Creating a Content Plan
When it comes to creating a content marketing plan that will work for your business, it isn't a simple matter of coming up with a list of interesting sounding topics, writing the articles, and publishing them whenever the whim strikes. These days, your online marketing efforts rely on content, inclu...
How Content Relates to the Buyer’s Journey
There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...
Content Marketing Research Tips
Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places.�...
Why You Should Avoid Thin Content
When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...
Stop Outsourcing Content Writing Overseas
Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...
5 Reasons Why You Shouldn’t Blog
While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...
Content Marketing and Plagiarism
You could be guilty of plagiarism and not even know it. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than...
What You Need to Know to Perform a Content Audit
Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit. This will help you uncover any gaps in your existing content, show you how well your existing content is performing, and will also...
Essentials of B2B Content Marketing
As a B2B company, you know that effective content marketing is an important element of your success. However, many of the strategies that work for B2C companies won't work for B2B companies and vice versa. It is important to consider these nuances, otherwise you could come up with a strategy that i...
Top 5 Reasons Your Blog is Useless
Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post...
Ways to Create Blog Topics
When you own a website, you know it's important to publish new content on a regular basis. Actually, coming up with new topics to discuss on your blog is the more difficult part. Keeping your blog and your website fresh with new content is what will not only keep users coming back for more, but wil...
How Content Impacts Your Brand
These days, marketing departments have at least a basic understanding of how content impacts the brand as a whole. The goal is to build a "content brand", which is a form of business storytelling that puts the needs of the audience in the forefront. In fact, a skilled writer can do more than that - ...
Good SEO Content Requires These Qualities
Content plays an important role in SEO. Much of the organic traffic that comes to a website comes from search engines and sites that regularly publish new, authoritative content are most likely to rank. In order to generate this organic traffic, you must create content that is valuable to both SEO ...
Tips For Creating a Content Calendar
If you create content on the spur of the moment when an idea hits and publish it immediately, a content calendar may not have been on you radar until now. A content calendar can be beneficial to a website owner. It can help you to be more organized, which can help your overall content strategy. Cre...
Business Blog Mistakes to Avoid
A business blog is beneficial for a number of reasons. It can help to improve the site's SEO, which will attract more visitors and potential customers. Some of the ways blogging is beneficial for a business owner include: Blogging is an opportunity for the business owner to implement keywords...
Places to Consider When Posting Your Content
Content is an important part of SEO as well as online marketing as a whole, so you want to make sure that you're using it to the best of your ability. Having content on your website is a great start, but you don't want to leave it at that. Successful SEO, the generation of inbound links, and improv...
Tips For Choosing Your Content Topics
When it comes to digital marketing, content is king. The type of content you're putting out does matter though. You want to publish high-quality content that captures the attention of your target audience and helps to improve your search engine optimization. Your audience, of course, should be your...
How To Vary Your Content
Posting content on your website regularly is one of the best things you can do for your business. Not only can it help to grow your business, it can help your ranking in search engines and increase traffic. Visitors will also have a better user experience. They will learn that you have something ne...
Advantages of Guest Blogging
Guest blogging is well-known to be a good way to build links. Links that are content based are valuable to website owners. The content and the links will be noticed by search engine spiders as well as users doing searches for the information you have to offer. While guest blogging is considered one...
Understand the Buying Cycle Stages for Your Content
As a business website owner, you know the importance of each different phase of the buying cycle. This is what helps you get people interested in your products and services, learn more about them, and make a purchase. Creating content that is targeted to each phase may not have been something you f...
The Essential Phases of Content Marketing
Content and the marketing that goes along with it is an important building block of any digital marketing campaign. When handling content marketing, there are specific phases you should know about go through in order to make them effective. Skipping phases is not recommended, no matter how confiden...
Determine if Your Content is Good Quality
For a website owner, content is the backbone of success. Content is what draws traffic to your website. Well-created content will benefit your ranking in search engines. Good content will educate visitors and help them improve their life, business, health, etc. in some way. Quality content is what ...
Get More Content Out of One Topic
Many people avoid covering the same content more than once. This is a mistake because there is more than one way to cover a topic. In fact, once you get the hang of spinning a topic, you can create multiple pieces on the same topic without them being similar. Coming up with new content can be tough...
Why You Should Revamp Old Posts
At some point in your blog's life span, you may feel as if you're running out of unique things to say. No matter what industry you're in, there will come a time when you'll likely start repeating yourself. While having a lot of useful articles on your site can be a positive thing, continually repea...
How Your Content Positions You As an Authority
As a blogger, website owner or marketer, you're responsible for crafting content representing your brand and your readers' beliefs. To do this, you need to know where your readers are coming from and how they understand your topics. To do this, you need to gather data. Data is powerful evidence to ...
How to Conduct Research Before Writing Your Content
When you’re writing content, it’s essential to be strategic. You want your words to be persuasive, and you don’t want them to fall on deaf ears. Doing this helps to have a clear plan for what you’re going to say and how you’re going to say it. You also want your audience to understand wha...
Viral Content is Unpredictable
It’s every marketer’s dream to have some of his or her content go viral. These days, viral content is about more than just watching a few adorable cat videos. From a business standpoint, it can take things to a whole new level and give your content the attention it deserves. It can help quic...
Develop Content for Each Phase of the Buying Cycle
Every salesperson and marketer understands that clients go through a purchasing process that determines whether the sale will be completed or not. Without an understanding of the customer purchasing behavior, it is, therefore, impossible to capture your customers' attention. For marketers viewi...
Best Way to Write Blog Posts for Content Marketing
Building a series of blog posts will take time. As you write, you'll need to decide on your tone. For example, your field may include a lot of jargon. Your blog is a great place to bring that high level of expertise down to sidewalk level. Share Your Expertise As you write your posts, your en...
Consistent Blogging Gives You an Advantage
As a full service SEO firm, we are able to write and post blog content for our clients if they don’t want to use their in-house resources. While your in-house marketing team may think they can handle the writing, blogging is one of the things that often get pushed aside as your team addresses...
SEO and Content Marketing Should Work Together
In today's competitive business environment, placing your offer in front of your target audience has become increasingly important. Although there are various ways to achieve this, SEO (Search Engine Optimization) and content marketing are the best strategies. The two approaches are inseparable...
Don’t Worry About Content Going Viral
What Is Going Viral? The term going viral suggests that something has quickly spread through social media. Generally, a piece of information, such as a video or an article, becomes extremely popular throughout social media sites like Facebook, Instagram, or Twitter. From there, it spreads to oth...
How Content Creates Brand Loyalty
It's all in the way it's presented, affecting a customer's perception of a business. For example, how long would you wait in a queue if it was an empty one? Imagine the same scenario, but people are queuing to see you or visit your business. Would they still want to wait? No. They'd expect some...
Relationship of Content to Brand Awareness
One of the most significant concepts in marketing is brand awareness. One of the easiest ways to create brand awareness is by creating content that you can place on social media platforms, such as Facebook and Instagram. Content promoting a product or service will cause people to purchase because t...
Overview of KPIs for Content Marketing
As a business owner, content marketing is one of the most critical aspects of your overall marketing strategy. But it can be difficult to determine what metrics you need to track to create compelling content marketing campaigns. This guide will provide an overview of what KPIs are, how they work, a...
What Are the Actual Benefits of Content Marketing?
The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.” The following are act...
How Your Brand Identity Impacts Your Content
Today's content must naturally communicate with your audience. Creating a narrative for your material or telling a tale is a frequent technique to do this. This is where content marketing comes in. It's the process of attracting, engaging, and delighting your target markets. As a result, your mater...
Roundup Blog Posts Help Your Content Marketing
Creating roundup blog posts is a good way to enhance your content marketing. Since an effective content marketing strategy can make or break your entire marketing campaign, it’s only natural that you’ll want to use all the tools at your disposal. To make your readers happy, you’ll want to vary...
Determine Your Ideal Content Mix
In digital marketing, content creation is paramount to the success of your product. The more content you have, the higher chances for new traffic. The trick to finding your ideal content mix comes down to personal preference and what works for your audience. Content mix refers to the distribution o...
A Guide to Writing Great Blog Post Titles
There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...
How Long Should Your Written Content Be?
Long-form content is something that stands out these days. People share long content much more than short-form content. However, that does not mean that short content is useless. Short-form content can be interesting. How Long Should your Written Content be? The answer to this question is pre...
Stick to Your Content Schedule
Successful content marketing involves creating and publishing relevant, consistent, and valuable content to promote a brand or product. Businesses post content on their websites, social media sites, and other online platforms for many reasons, including attracting new customers, retaining existing ...
Finding Writers to Help with Content
When it comes to content, you need the best writer possible. But finding them can be difficult. That’s why we’ve put together a list of seven tips to help you find the best writers for your content needs. Read Reviews and Testimonials This is an obvious one, but reading reviews and testim...
Importance of Content Length
Offering content on your website is a way to improve your ranking on search engine results pages (SERPs) and bring visitors and potential customers to your website. Creating high-quality content provides visitors with valuable information. The quality of content can be a deciding factor in whether ...
New Content Keeps Your Blog Fresh
A blog can be a wonderful digital marketing tool when used correctly. A business blog can help promote your company, your products, and share useful information with your readers. A blog can help to keep traffic flowing to your website, bring in new customers, and build trust. But how do you keep r...
How To Enhance Your Content
With everyone creating content these days, you probably wonder how you can possibly stand out amongst them all. Here's the good news: not all content is good content. More good news: you can work at creating good content that not only benefits your website and business, but your search engine ranki...
Content Mistakes You Don’t Want to Make
Well-optimized content is something that will help your pages rank in search engine results. SEO relies on good content that includes keywords and key phrases. In turn, this will bring more traffic to your website and increase conversions and revenues. Learning how to create content that ranks high...
How to Develop Topics for Your Content
Developing topics for content is one of the most crucial steps in creating a successful blog. Trust me, and I know how stressful it can be. I will share a guide you'll ever need on developing topics for your content. It's not easy to create content and make money online, but it has also never been ...
Get to Know Your Audience Before Writing Content
Writing content is important, but it’s not the only thing you need to worry about when it comes to your website. You also need to make sure your audience understands what you’re trying to say before you even start writing. This means understanding who your target audience is and what they want ...
What Types of Content Works for Your Audience?
Content marketing is a type of marketing focused on delivering value to a prospect or customer in exchange for permission to engage in a relationship. Content marketing is often confused with traditional marketing, such as media advertising, but that's because they're both so new, and many people...
How to Create Your Content Strategy
A content strategy is a formal approach to creating and managing content within an organization. A content strategy aims to align the creation, distribution, and consumption of new and existing written material to meet a specific set of business objectives. There are many benefits to implementin...
What Are The Types of Web Content?
Web content is defined as any writing and all associated digital media, such as text, audio, video, and images published on the internet. Web content is created using many different formats: writing, photography, film, video, and images. It is generally considered a creative expression of thoughts ...
Know the Purpose for Your Content
Content is available in almost all forms: blog posts, images, audio content, video content, and more. Content is becoming more prevalent online because people are constantly looking for information or entertainment. And Google is making it known that it loves content websites. Google wants to give ...
Art of Writing Great Titles for Your Content
In some ways, a great title is more important than the content attached to it. The first impression of a business and its products or services through offline and online marketing channels isn't made by the main body of any particular piece of content. Instead, you initially attract members of your...
Subheadings Should Describe Key Areas of Content
If you want to keep your readers engaged, you need to use subheadings in your content. Using subheading is a great way of enriching your content to the reader. There is an art to using subheadings for your content. Here's some tips on how to do that: How to Use Subheadings in Your Content Writi...
How Long Should Your Blog Posts Be?
Blog posts need to be a minimum of 300 words if they are going to rank well with search engines. Webmasters and those producing blog content frequently wonder just how long their blog posts should be, and this is the absolute floor in terms of word count if you want your entries to attract positive...
How to Give Old Posts New Life
When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. H...
Make Sure Your Blog Posts Don’t Have Too Many Links!
How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give reader...
Performing Content Research for Blog Posts
Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...
Tips To Help You Write Better SEO Content
In the past, writing good SEO content meant filling each piece with keywords. The idea was that algorithms weren't as sophisticated as they are today and that was the most effective way to write SEO content. Today, algorithms are more sophisticated and content doesn't need to be stuffed with keyword...
Adapting Your Content to the Customer Life Cycle
When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...
Coming Up With Ideas for Great Content
A good website will have plenty of content that will please your visitors first, search engines second. One thing that visitors especially value is when your website is fresh and unique. There is so much information online that people who come to your site need to feel as if they are getting special...
How to Engage Your Customers With Your Blog
The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable...
Effective Content Marketing Begins With Great Writing
To be an effective content marketer, you first need to become a great writer. In this business, the standard of great writing is measured according to how effectively the content achieves its purpose. But, don’t let the apparent simplicity of the writing fool you - many of the same tactics literar...
Strategies for Developing Compelling Content
Since a good content marketing strategy distributes content across multiple platforms as a way to attract the right audience, it stands to reason that the nature of the content you write does matter. This means that whatever you create needs to be in line with your overall strategy, otherwise it wil...
Guest Blogging Should Be Mutually Beneficial
By now we all know that guest blogging shouldn’t be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it’s great for building brand exposure (for the author) and providing website visit...
The Rules for Re-Using “Old” Content
The highest content marketing priority is always quality. Never sacrifice quality for quantity. However, the frequency in which you publish content does play a role in your content marketing success, which is why you should allot as much of your marketing budget to content as possible to keep both q...
5 Questions to Consider When Developing a Business Blog Strategy
A business blog is an essential component of an inbound marketing campaign. The purpose of a business blog is to publish thought leadership content in order to be viewed as an expert and increase traffic to a website. Blog posts should answer the questions that target audience members may have and p...
Content Should Have a Universal Audience
It's normal to want your blog posts to sound professional and intelligent, but you don't want to use language and terms that are above most reader's heads. When writing blog posts, keep the general public in mind and write for them. Use language that people use in everyday conversation. You also wan...
Improve Your Blog with These Tips
A blog is a good addition to any business website. A blog provides an opportunity to target keywords and long tail keywords. This is important for your SEO strategy. Blog posts also provide an opportunity to keep your social media profiles active and engaged. Natural inbound links to your website ar...
Use a Ranking Report to Improve a Content Strategy
There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it’s not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day-by-day or even minute-by-minute basis and are based on factors that can’t be controlled including ...
5 Ways to Get Your Content Noticed
Once you hit “publish” on a piece of content, don’t think that your work is done. Think of all of the new pages of web content published each day. That’s a lot to compete with! If you want to ensure that the right people see your content it’s necessary to not only share it in the proper ch...
Tips for Conducting a Successful Content Audit
It's important to know how effective your content is. You want to know that it's performing well so that you can continue with your current strategy. If it's not performing well, you want to know so that you can adjust and improve its effectiveness. In order to find out if your content is helping yo...
Don’t Forget the “Marketing” in Content Marketing
Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it’s written/produced, etc. The content itself is nothing without the promotio...
How to Find Images for Content Marketing
According to content marketing reports, images and Infographics are excellent marketing techniques. The fact that web pages with more pictures get more views than pages with long paragraphs of text only indicates that internet users respond well to visual content. For this reason, marketers should e...
The Blog is One of the Most Important Pages on a Website
What are the most important pages on your website? Sure, the homepage is a given. But what else? If you think it’s your primary service and/or product pages, think again. According to a recent blog post from Hubspot: Every website is different, but generally speaking, here are the four most...
3 Tips For Creating Great Content Titles
Writing high-quality content is important, but many people don't consider how important creating titles is. The title of your content is the first thing people see, whether on a search engine results page or on social media. It makes a bigger impression than you might think. If the title doesn't dra...
Is That Blog Post a “Hit” or “Miss”?
A content strategy should be continually tweaked as you move along and see what works and what doesn’t. Once you have a significant number of blog posts under your belt, it’s important to take a look at the data in order to determine what was a “hit” and what might have been a “miss”. Ov...
Why You Shouldn’t Rely Too Heavily on Newsjacking
If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott's book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief exp...
Ways to Maximize Your Content Marketing Potential
It’s one thing to be “doing” content marketing. Nearly every business today can say they are “doing” content marketing to some extent. It’s another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to...
Stop Overthinking Your Blog Posts!
We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website. The two most common excuses are that they don’t have time to blog and they don’t know what to write about. To these website owners/businesses we say, stop overthinking it! ...
Blog for Better Customers and Clients
There are so many benefits to business blogging. It’s a way to share your industry knowledge and be viewed as an authority figure. It’s a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customer...
Put Some Money Behind Your Content to Increase Visibility
First things first, There is ALWAYS money (budget) that supports your content and if you’re taking content marketing seriously, you should be putting a significant portion of your online marketing budget towards content creation, publication, and promotion. You need to invest in creating and build...
The Content Marketing Bar Has Been Raised
Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the c...
How Small Businesses Have a Content Marketing Advantage
Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn’t mean that small business owners should just sit back and think that they can’t compete with the big guys. This is especially true when it comes to online content marketing, ...
Create a Content Series to Maintain Engagement
In case you weren’t aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you...
What Your Target Audience Expects From Your Content
First thing's first, when it comes to publishing content online, you need to remember who you are writing it for. Your primary target audience is prospects and current customers, not the search engines. Yes, it’s important to consider SEO and incorporate keywords naturally where you can but the co...
Use Your Business Blog as Bait
When developing your blogging strategy, it’s important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catc...
3 Things to Know About Your Target Audience Before Creating Content
Online marketing today is all about content, content, and more content. This might lead you to believe that quantity is what matters. But content isn’t for your bosses that are focused on hitting quotas and it’s not for the search engines to improve your SEO (even though that is an important ind...
Questions to Answer While Developing a Blog Strategy
If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in y...
Blog on a Daily Basis (If You Can)
According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired...
Why Readers Lose Interest in Your Content
Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies...
Content is For Your Target Audience First, SEO Second
Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be ...
How to Conduct an SEO Friendly Website Content Audit
As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launc...
What Makes Content “Share Worthy”?
Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of ...
Reasons Why Your Content Isn’t Getting Shared
There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry, which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Conten...
Where to Look for Content Inspiration
A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, cont...
Enhance Blogger Outreach Efforts with These Tactics
There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...
3 Steps to Content Marketing Success
If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to b...
Are You Really Ready to Publish that Blog Post?
Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with t...
Understanding What Content Topics Work Best
One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your tar...
A White Hat Guide to Content Marketing
There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound lin...
Characteristics of Content That Gets Shared
Online content is only worthwhile if people are actually finding it and reading it. The first step is to optimize the content so that it will appear organically in the search engines for related search terms over time. However, in order to create content that is “share worthy” and generates inbo...
Trade Shows As a Source of B2B SEO Content
Perhaps the most difficult part of delivering B2B SEO content on a regular basis isn’t the actual writing itself; it’s mostly deciding what to write about. B2B SEO clients often over think the content marketing component of SEO. What it really comes down to is simply creating content that your t...
3 Types of Posts to Share to Keep Your Blog Active
There are numerous benefits to operating a business blog. It’s an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be c...
Content is the Most Important Component of B2B SEO Today
With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing...
The Benefits of Evergreen Blog Posts
Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now. This is something that website owners sometimes struggle with. It’s much easier to write ...
Using Your Blog to Create B2B Demand
Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising, which relies on interruptive tacti...
3 Common B2B Blogging Mistakes
Content is an essential component of an online marketing strategy, specifically in the B2B sector. One of the best content outlets for a B2B is a business blog hosted on the business website which will help to improve both SEO and social media efforts. Each post is an opportunity to target relevant ...
How to Improve the Visibility of Blog Posts
If you want to be found online, you need to be creating content. It’s really that simple. Well, the concept is simple. Actually creating the content and publishing it on a regular basis can be quite tough! But it’s all the more reason to do it. It will give you an edge over the competition that ...
Tips to Ensure that Content Marketing Gets Done
The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Without quality content, it’s difficul...
Consider Unlocking Your Gated B2B Content
Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address to ...
Why Your Content Marketing Isn’t Successful
SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Now, these SEO tactics ...
User Friendly Content Improves SEO
While inserting keywords into SEO content is important, there’s a lot more to it than that. In order for SEO content to be successful it needs to be user friendly, or have good “readability”. User friendly content improves SEO efforts because the more “readable” the content is, the more it...
Where Can I Post Content?
Content is a necessary component of SEO and online marketing overall, and we’re not just talking about the content that exists on your website. In order to be successful with SEO (to generate inbound links) and to improve your online visibility in places where target audience members will find you...
Tips for a B2B SEO Content Strategy That Works
Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. A B2B SEO strategy ...
Utilize Existing B2B Content for SEO
Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Optimized content is what will rank in the search engines for specific keywords over tim...
Reasons to Keep B2B SEO Content Evergreen
A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary pur...
B2B Content Marketing Is Only As Boring As You Make It
The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets ...
Boost the Visibility of B2B SEO Content
In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. The most powerful links to a website/blog are the ones that occur naturally when an outside party decides that what you h...
Getting More Value from Your Published B2B Content
Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward…and they should be. In my experience, a...
Don’t Host a Business Blog on a Separate Domain
One of the best ways to give your SEO program a boost is to become a content marketing machine. Content that includes targeted keywords is what gets noticed by the search engine spiders and content that provides useful information is what gets noticed and shared by target audience members. Win win. ...
What to Look for When Hiring an SEO Copywriter
Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500...
Is Your Business Blog Conveying the Wrong Message?
Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website an...
Make Content Creation a Top Priority
If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you reall...
Offer Your Referral Sources Lasting Value Throughout the Year
This is a guest post by Steve Klinghoffer, President of WPI Communications, Inc. Many people base the bulk of their purchasing decisions on relationships and on things like social proof (e.g., a friend’s recommendation, a colleague’s referral or a glowing review), good customer service, or h...
Guest Blogging Isn’t Just for Link Building
One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about bu...
Should You Accept That Guest Blog Post?
Are you a blog owner that has received an email that looks something like this: Dear Brick Marketing, We came across Brick Marketing, and found many blog posts interesting. "Tips to Succeed in Local Search" is one of the best blog post we liked in the blog section. After reviewing your website...
Retraining Your Brain to Focus on Content Creation
Content creation is definitely one of the biggest challenges facing B2B marketers these days. While you might not think turning out a quality blog post every once in a while is all that hard you have to remember that a strong content marketing campaign requires consistency and a continued commitment...
Content Marketing Tips for Small Business
Inbound marketing tactics, specifically content marketing, is all the rage these days. Potential customers and clients don’t want to feel like they are being advertised to. The companies that get their business are the ones that earn it over time by providing useful information that garners trust....