Content Marketing Articles
Control the Conversation with Content Marketing
Content marketing is a important part of every business's digital marketing efforts. In many ways, it forms the backbone of your digital marketing because it gives your audience online content to read, enjoy, and share. In some instances, your content is even the very thing that might turn them into...
Is Your Business Blog Conveying the Wrong Message?
Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website an...
Should You Remove the Date on Blog Posts?
When it comes to content marketing, you should post regularly so that your audience can have a greater chance of finding your content. When you look around online, you like noticed that some blogs have the dates on their posts and some don't. As the content on your blog increases, you are starting ...
Track These Content Marketing KPI’s to Measure Success
Do you have a content marketing strategy that you have been implementing for some time? If so, how is it doing? You should know the answer to that question, and if you don't, it is time to nail down some KPI's to track so that you can assess progress. In other words, KPI's in relation to content m...
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach. However, this is the wrong approach because even though keywords can give you clues as to what you should be writing, you aren't writing to please the search engines. You're actually writing to satisfy the ne...
Improving the Readability of Your Content Helps Engagement
It's true that when your audience read your content, they have certain expectations. They not only want to have their needs met by your content, but they also expect that it is "readable". If content is badly written, isn't formatted well, and in general is a frustrating read, this will also cause e...
How Important is Structure for Content Marketing?
It's true that content marketing is an important part of your digital marketing strategy. Following a content schedule is effective and can help keep you focused. In fact, you have been consistent on a regular basis. However, your results aren't quite where you expect. What could be going wrong? ...
Art of Using Keywords in Your Content Marketing
It's true that when it comes to digital marketing, you need to find ways to connect your business with your audience so that you can find new business. Your content marketing offers a great way to do this, and it's even better if he content is optimized. However, poorly optimized content can do more...
How Do You Write Better SEO Content?
In the early days of SEO, writing good content for the purpose essentially meant that you had to stuff the piece with keywords. Algorithms weren't as sophisticated back then, it writers and marketers felt as if the content had to be written this way in order for it to be effective. This is not th...
Find Topic Ideas for Content Marketing
It's true that content marketing is one of the main strategies associated with digital marketing. However, your content marketing strategy is only as good as the topics you choose to write about. These topics need to pertain to your digital marketing and should be selected to have maximum impact. Th...
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference. Each of these elements, when taken by themselves, don't have a discernible impact. The magic of a good SEO program is the consistency it takes to execute it. It is this consistency that will yield results over the lo...
Create Content for Each Stage in the Buyer’s Journey
Content Marketing is a way to communicate with your market and get them to convert by first sharing knowledge of value. The more you share, the more likely they will buy from you. By knowing where they are in the buyer's journey, you can tailor your content marketing strategy to that buyer's right s...
Get to Know Your Content Marketing Goals
It's true that content marketing is a vital part of your digital marketing strategy. When you create content marketing goals, it is important to understand what they need to be and how they can help your company and your brand. Before you get started executing a content marketing plan, you really ...
Why You Should Refresh Your Content Marketing Strategy
In many ways, your content strategy forms the backbone of your digital marketing. Content is what will help your website be returned in search results, helps provide value to your audiences, gives you content to share on social media, and much more. However, you won't reap all the benefits of having...
Your Content Strategy Should Be Unique
It's true that content marketing is a vital part of any digital marketing strategy. However, many businesses make the mistake of doing exactly what their competitors are doing, or they simply pick a strategy that they didn't put a lot of thought into. The truth is, each business has its own unique s...
Content is About More Than Articles
Content marketing is essential in helping your business create an impression of your brand. Good content helps attract your target audience and creates engagements that lead to sales. The good news is that there are various types of content marketing that you can use to promote your business. Many p...
Content Tactics to Improve Brand Awareness
The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting a...
Don’t Forget About Evergreen Content
When it comes to our content marketing strategies, we spend a fair amount of time coming up with the perfect mix of topics. However, we may not realize it, but we could be forgetting about how important evergreen pieces are to our overall content marketing strategy. Sure, it is a good idea to have t...
Data Can Help Your Content Marketing
Data analysis isn't always thought of as being helpful for content marketing, but when used correctly, it can really enhance your strategy. Granted, when it comes to data, you should strive to achieve a balance between assessing what the numbers are telling you, and trusting your own judgment and in...
Make Sure Content Connects with Your Audience
When it comes to content, your audience should be at the top of mind while writing. Even still, constantly generating ideas for content can be difficult. Simply knowing about your audience isn't enough. Your strategy needs to be developed and written to maximize your connection with the audience. If...
You Need a Content Calendar
On the surface, it may seem that all you need to do for your content is to make sure that you publish it on a regular basis. However, there really should be more to it than that. A great content strategy is calculated, and you should also have a content calendar to go along with it. Creating your st...
Optimize Content for User Intent
Most people think of search engine optimization (SEO) as a process that is solely focused on optimizing website content for Google's crawlers. While optimizing your website for search engines is essential, you also need to optimize your content for user intent. When someone searches online, they ...
Measuring the Success of Your Content Marketing
The success of your digital marketing practices can determine the success or failure of any corporation. Among the most popular marketing strategies is content marketing. One particularly important aspect is knowing how to measure the results, whether it is the content marketing successes or failure...
Art of Writing Great Titles
When it comes to writing content, titles are often an afterthought. More often than not, people write the title first, proceed with writing, and then don't bother revisiting the title to make sure that it is as good as it could be. Since it's just a few words, the goal for most people is to write a ...
Your Content Needs to Flow
Everyone says that we need "great content" but it's hard to really explain what that means. The truth is, we all know great content when we see it, but we may not know why we consider it to be that way. Here are some of the reasons why we could "like" a piece of content: We simply enjoyed readi...
B2B Companies Should Use Storytelling for Their Content
It is human nature to love a good story. We tell stories on a regular basis. When something happens to us, we love to relay the story as anecdote. We also love to listen to other people's stories. In addition to using storytelling to interact with one another, we watch movies and shows and read book...
Content Marketing Goals Should Grow with Your Business
When was the last time you took stock of content marketing strategy? Was it a year ago, maybe longer? If so, you are likely overdue for giving your strategy an overhaul. There are several factors that might cause you to make tweaks and changes to your content marketing, including Whether your b...
Make Sure You Vary Your Content
It's true that posting regular content to your website has a lot of benefits. It can help increase traffic, improve user experience, and even grow your business. However, it is all too easy to get stuck in a rut. Are you posting content just because someone told you that you need to do it on a regul...
Content Marketing Best Practices
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...
Content Strategies You Need to Ditch
It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
Top Pillars of Good SEO Content
Content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. However, in order for ...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Writing Naturally and What it Means for SEO
There was a time when it was standard practice to obsessively optimize content for the search engines. Before writing an article or other piece of online content, keyword research was performed. The goal was to find the best keywords that matched the article. Everything changed after Google implemen...
Content Can Help Increase Brand Awareness
There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...
Does Content Length Really Matter?
When it comes to online content creation, there are different schools of thought. Not only that, but trends concerning content marketing constantly surface. Website owners are eager to embrace these trends. What they may not realize is that not every trend is worth embracing. Not only that, but tren...
Content Shouldn’t Be an Afterthought
When it comes to creating a website, many people focus on how the website looks. While this is an important component, this shouldn't be everything. Too often, we see that people focus on how it looks, and then completely neglect the content. Although the site should look nice, it is important to re...
Choose Topics for Content Carefully
It is true that content is the cornerstone of your digital marketing, but it will only be effective if the topics are carefully chosen. They need to be aligned with both your sales cycle and your audience. In other words, you should provide your audience with content about what they care about, an...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
How to Keep People Engaged With Your Content
It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...
Outsourcing Content? Put in Time for Training
So, you decided to outsource your content creation to a digital marketing agency. You see that they have excellent credentials, and the writers can definitely get the job done. When you get the first piece back, you might be a little disappointed. It is actually really well written, but something is...
Content for SEO Needs to Be Obvious
When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines. There are all kinds of theories out there as to what the best approach for this is. Some say you need to do keyword research for every piece of conten...
Don’t Skip a Phase When it Comes to Content Marketing!
Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...
4 Places to Find Blog Topic Inspiration
Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...
Content Marketing and Branding Should Work Together
When it comes to content marketing, messaging is everything. Nothing shapes your messaging more than your brand. If you treat the two items, content marketing and branding, as separate entities, your brand won't have a cohesive look and feel. Content and branding absolutely need to work together. In...
SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...
Content Doesn’t Need to Be Creative to Serve Your Audience
When creating content for your business's website, it is only natural to feel as if you need to get people to see it. One of the impulses you might have is to wrack your brain for ways to get people's attention. You may even feel as if you need to be creative so that you can maybe have some content ...
How Good Does Your Content Need To Be?
When it comes to carving an effective space for your business online, content marketing remains at the top of the list. It enhances nearly every other strategy that exists in the digital space. Excellent content gives the search engines more chances to rank your pages well in the search results. Gre...
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...
Blog Readers Are More Sophisticated Than You Think
One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...
It’s True That Content Matters in SEO
It's true that content marketing and SEO go hand in hand. In fact, these days, it's almost impossible to execute an SEO campaign without also having a solid content marketing plan. Although SEO does take into account other things, such as the link portfolio and technical items such as the URL struct...
Content Should Be Relatable to Your Audience
It doesn't matter what kind of business you have, it is always important to have plenty of content on your website to keep your audience happy. That may seem like a simple thing to do, but it is surprising how many businesses have the wrong idea on what this really means. Your audience should always...
Be Aware of Your Brand When Developing Your Content Strategy
When it comes to content, you need to make sure that it matches your brand. It takes a while to build your brand, and once your brand is well established, your audience expects certain things from you. If you don't deliver on these expectations, your audience, whose members will eventually become cl...
Do Internal Content Links Make Sense for Your Brand?
When you have a website, it make sense that you want to create opportunities for people to stay on it for a longer time. In other word, people need to be given opportunities to discover the content on your website in a natural way. Sure, you will certainly have a navigational bar in order to help pe...
Content Marketing Shouldn’t Be Content by Committee
It's true that excellent content is a primary foundational element for your digital marketing plan. As part of our services, we always recommend that we consistently write and publish new content on a regular schedule. Over time, this consistent effort adds up and will help you achieve your goals, a...
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content. If you have great, well-optimized content, you have a better chance of ranking in the search engines for important keywords, driving targeted traffic to your website, and converting that traffic into paying customers or clients. Most website owners th...
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...
Are You Making the Most of Your Content?
A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers an...
Elevate SEO Content for Better Engagement
When it comes to creating content for your website, it is true that the purpose of the content needs to be considered while composing it. While it may be true that SEO content needs to be crafted in a certain way in order to attract the search engines, this is a lot more complex than it first may ap...
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...
Use Content to Keep Customers Engaged With Your Brand
Once a potential customer finds your brand, they don't necessarily make a purchase right away. Unless you find a way to keep them engaged, you might lose them. It's your content that will help them stick with you. When you publish content geared towards their needs, they will keep coming back for mo...
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience reasons to ...
One Size Doesn’t Fit All For Content Marketing
When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on some level, it does...
Your Content Strategy Should Evolve With Your Business
When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...
Need a Blog Topic? Here Are Tips that Can Help
We all know that regularly posting content on your blog or website is an important component of your SEO and digital marketing. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provide...
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...
Tips to Get the Most from Your Content Marketing
It's so true that content marketing is a great strategy to use when it comes to building your business. There are so many benefits to adopting a great content marketing program, such as building your audience, helping to improve your organic search presence, and giving your audience helpful informat...
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...
Your Audience Needs to Enjoy Your Content
When putting together a business website, much consideration is taken to determine it is well developed, has an excellent layouts and that the content achieves its desired purpose. Each page on your website has a specific function, and it is important to make sure the objective is being met. The ...
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...
You Don’t Need to Call it a Blog
When it comes to your content marketing strategy, nothing has a bigger impact than having a blog and posting regular content on it. However, the word "blog" has certain connotation associated with it, and not all of them are good. Blogs are seen as informal, and many fear that the term "blog" will d...
Don’t Be Afraid to Cover the Same Topic More than Once
When it comes to content marketing, people mistakenly believe that you can only cover the same topic once. The truth is, your audience won't mind if you revisit the same topics and themes, as long as you spin the information slightly differently each time. The bottom line is that you shouldn't be af...
Convey Expertise through Consistency
It is true that content, in the form of an articles section or a blog, can convey expertise when done right. We have had clients come to us who have believed that the more complex the content it is, the better it will be in establishing expertise and credibility. While this type of content will do t...
Seasonality Can Be Important for Content Marketing
When consumers make decisions, they often follow certain patterns of behavior. These patterns are closely tied to people's lifestyles, which are often driven by the idea of seasonality. The biggest example of this is during the Christmas season, especially for e-commerce businesses. However, there a...
Consider Branding with Your Content Marketing
When it comes to branding your business, everything aspect of your digital marketing needs to be in the conversation. According to Webster's Dictionary, a brand is defined as, "a public image, reputation, or identity conceived of as something to be marketed or promoted." For businesses, a brand ...
Should You Keep Dates On Evergreen Content?
When it comes to writing content for digital marketing and SEO, there is a lot that goes into it. Not only do you need to have the right content mix for your audience, but there are also other, smaller details that can make a significant difference. Some of these details may not need to matter much ...