Content Marketing Articles

How Content Helps Rebranding

Do you need to help your company through a rebranding phase? There are several reasons why you may need to change your branding, such as industry changes, if you were acquired by another company, or if your old branding seemed too outdated

Read More

White Papers Help Content Marketing

You know content marketing is important for building brand awareness and visibility; showcasing your company's expertise and authority within your industry; establishing credibility; and boosting your website's SEO

Read More

Do I Really Need a Blog?

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly

Read More

4 Qualities of Impactful SEO Content

Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines

Read More

What Are the Actual Benefits of Content Marketing?

The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action

Read More

Importance of Content Length

Offering content on your website is a way to improve your ranking on search engine results pages (SERPs) and bring visitors and potential customers to your website

Read More

Blog on a Daily Basis (If You Can)

According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog

Read More

Content is the Most Important Component of B2B SEO Today

With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis

Read More

The Benefits of Evergreen Blog Posts

Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now

Read More

Where Can I Post Content?

Content is a necessary component of SEO and online marketing overall, and we’re not just talking about the content that exists on your website

Read More

What to Look for When Hiring an SEO Copywriter

Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words

Read More