Tips For Choosing Your Content Topics

Written by Nick Stamoulis

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When it comes to digital marketing, content is king. The type of content you’re putting out does matter though. You want to publish high-quality content that captures the attention of your target audience and helps to improve your search engine optimization. Your audience, of course, should be your number one priority, as they are the ones reading your content and what you have to offer.

When creating content for your audience, you want to keep your content fresh and engaging. Here are some tips to help you when generating content topics.

Use Keywords to Help Create Content Topics

When you did your keyword research, you likely came up with a list of keywords. These relevant keywords can come in handy for creating content when you’re lacking ideas or want to freshen up your content. It’s a good idea to regularly use a keyword research tool because top keywords can change over time and you want to stay on top of which ones are most relevant to your website. This will also help you create content that is relevant to what users are searching for.

Keep Up With Your Industry

Industry trends can change often and you don’t want to create content that was relevant 6 months ago and less relevant today. You want to provide your target audience with the most up-to-date information on the industry. This will help them build trust in you, that you know what you’re talking about and continuing to learn and grow with the industry, and sharing your knowledge with them. You can keep up-to-date on industry trends by monitoring news outlets, publications, and receiving newsletters from qualified sources.

Look to Your Target Audience For Content Ideas

Your audience can be a great source of topic ideas for your content. Social media is the perfect place to ask your audience what they would like to read about. You can also look through the posts they have shared to see what interests them the most and use that list to generate content topics. Take a peek at other brands they are following and the content the competitors are posting. Don’t steal or plagiarize, but just by looking at the titles of their content, you can get a general idea of what’s currently hot.

Another way to look to your audience for ideas is to read blog comments. See what commenters are talking about and asking and you will have a relevant list of content topics. Even negative comments can provide you with topic ideas. If a reader was bothered by something in a previous post, you can address the topic in a future post.

Do a Google Search to Generate Content Topics

If you start typing your industry into the search bar, you will see a list of results appear underneath. This gives you a good idea of what users are searching for. Not only will these topics appeal to your target audience, they will be SEO-friendly.

Generating fresh content topics doesn’t have to be difficult or time-consuming. If you follow these tips on a regular basis, you will be able to come up with topics that are fresh and engaging.


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