Types of Web Hosting and Their Impact on Digital Marketing
This article was published on August 5, 2021
Categorized in: B2B Digital Marketing
Website hosting is one of those things that everyone needs when creating a website. Unfortunately, not many spend enough time selecting the right hosting package for their needs. Did you know that poor website hosting can actually have a negative effect on results, and may even cause a loss of business?
You need to make sure your website performs optimally, because slow site speeds are often traced back to poor hosting. A slow website hurts usability and negatively impacts your organic traffic. Make sure that you choose the hosting that will set you up for success. Here are some choices:
Managed Hosting
For the most part, the majority of online hosting packages that you find will be a part of a managed server. Users are expected to take care of most things, but there is help available. Some of the things users can get help with include setting up software, getting certain hardware replaced, and comprehensive monitoring. The provider will deal with all of the daily operations, which is really great for those that have little to no experience. You’ll want to find the best managed hosting package to fit your specific needs and wants.
Virtual Privacy Server (VPS) Hosting
This type of hosting is perfect for those that are just beginning to store their information. Your website will be stored with other websites on the same server and share the same features, like speed and storage capacity. Since everything is the same for each user, the associated costs are quite low and they are a great option for those that don’t really have much of a budget. It’s extremely simple to use and can really help give users a great crash course to hosting.
Colocation Hosting
For some, keeping their servers at their business or a private center just isn’t feasible. For those cases, a colocation server is the best option. Users rent out cabinets or racks to house their equipment and the server takes care of things like the IP address, bandwidth, and power. These types of servers are quite affordable and can offer higher speeds without the high cost. With that said, though, users are mostly on their own and will be required to take care of everything, including equipment and software.
Shared Hosting
This type of hosting is perfect for those that are just beginning to store their information. Your website will be stored with other websites on the same server and share the same features, like speed and storage capacity. Since everything is the same for each user, the associated costs are quite low and they are a great option for those that don’t really have much of a budget. It’s extremely simple to use and can really help give users a great crash course to hosting.
Dedicated Server Hosting
If you’re looking for the most control possible, then a dedicated server is one of the best options. Users rent out servers and their website is the only one stored on it. You have full access and can change anything when needed. While this sounds good, these servers tend to cost quite a bit more than other options. These are usually used by those websites that have a lot of daily traffic and have the technical knowledge to deal with the day-to-day operations.
Cloud Hosting
As of recently, cloud hosting has been all the rage. With this type of server, everything is stored over a network. Many different computers and applications work together to keep the cloud up and running. Not only does this gives users a lot of flexibility, but they can access their data almost anywhere that allows a connection to the network. In addition, you won’t have to worry as much about servers going down because all of the data is stored across multiple devices.
As you can see, there are a lot of choices for website hosting that you can select. If you are unsure of the type that you need for your website, be sure to check with an experienced website developer who also knows enough about digital marketing to know exactly what you need.
LIKE AND SHARE THIS ARTICLE:
About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
