How Your SEO Program Can Add Value

Written by Nick Stamoulis

When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed – such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making posts on social media. These are all items that can help boost organic traffic when done correctly.

Although it is important to execute every element of the campaign, this doesn’t tell the whole story. The elements of an SEO program need to be performed in a way that creates value. Here’s more information about this:

Give Value to Your Audience

When people perform searches online, they expect that their needs will be met when they click on a page. This means that the content on the page needs to match the keywords themselves, otherwise their needs won’t be met. In this scenario, the SEO didn’t help add value to their lives, it made them frustrated. The keywords need to match user intent, and they also need to be in line with the content on the page.

On the flip side, let’s imagine that someone performs a query in the search engines around a certain topic. They are confronted with a series of results and they decide to click on your website. They are the taken to a page that has all the information they were searching for. In this case, the user’s expectations were met. This means that the keywords matched user intent and we were perfectly in sync with the content on the page.

This made the user happy, and when they are happy, it means that the page that was returned added value to their lives. This was all possible because of search engine optimization. When done correctly, SEO can absolutely add value to people’s lives.

Create Value for the Website

Another way an an SEO program can add value is that it enhances the website that is being optimized and directly adds value to the site itself. It’s true that the ultimate goal of SEO is so that your website can be found in the search engines. However, it also insures that the amount of time and money that you spent developing and writing content for the website will pay off.

By taking the extra step to optimize the site, this is the best way to make sure that there is a return on investment for all the resources you spent on it. Although SEO results may take a while to come to fruition, if you hire a great firm, you will know for sure that the organic traffic will come. This is the value that SEO creates – an increase in targeted, organic traffic.

These days, the benefits of search engine optimization are well understood. But, it is about more than just going though the motions. When done correctly it can add value not just to the audience, but also for the website and the business as a whole.

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