When to Consider Digital Audio Advertising for Your Business

Written by Nick Stamoulis

Many companies have jumped on the digital bandwagon and started marketing their business on social media sites such as Facebook and Instagram. However, one method that is often overlooked is audio advertising. While we may not think of audio advertising as a big deal, it should be considered necessary for companies that want to attract customers online.

What is Digital Audio Advertising?

Digital audio advertising is the process of using an audio ad to promote your business on the Internet. One can do it through podcasts, internet radio, or even YouTube. It can be a new way to target your audience and market your business.

Benefits of Digital Audio Advertising

Digital audio advertising can be the missing link that brings new customers online. In a world where people are more glued to their smartphones than ever before, you must find innovative ways to reach out to them. By doing digital audio ads, you can achieve this by creating an enjoyable ad for someone to listen to instead of just simply coming off as spam.

When to Consider Digital Audio Advertising for Your Business

1. When You Don’t Have a Website

When starting your digital audio advertising, you must have a business website. Having a website is crucial whether this has already been set up by someone else or you’re starting from scratch. By having a website, you can link your digital audio ads to individual pages on the site. Furthermore, there will be much more information on the site than just advertising your business, which significantly improves the usefulness of this type of marketing.

2. When You Want to Target a Specific Audience

Just like other forms of digital marketing, you can target specific demographics and locations for your audio advertising. This way, you can ensure that your message reaches someone that fits your business’s criteria.

For example, suppose you are a bakery located in the heart of New York City, instead of just doing an audio ad that one can hear anywhere. In that case, you can use the audio ad for advertising a special promotion or coupon only available in New York City. Since it is a digital ad, this will allow it to be narrowed down to the specifics you want.

3. When You Want to Get Creative

One significant difference between digital audio ads and other forms of digital marketing is the creative aspect. Because an audio ad is essentially a radio ad, it can be much more creative and unique than just putting a picture up on Instagram. By using your imagination when doing the ad, you could very easily reach out to a different type of audience.

4. When You Want to Reach the General Audience

It is the last significant benefit of digital audio advertising. Because there are millions of people on social media, you must reach them. Some may say that audio ads should only be too specific demographics; however, this is not true. Do not be afraid to reach out to others. It can make your business much more successful, and you can also reap the benefits for free!

5. When You Want to Repurpose Your Audience Online

Repurposing your audience online is the other significant benefit of digital audio ads. By listening to your ad, they could very well become interested in your business and start doing business with you as a result. Millions of people out there are already interested in your brand and could be receptive to this new marketing method.

6. When You Want to Understand What’s Going On Out There

By listening to an audio ad on social media sites, you can hear what your audience thinks of your company, allowing you to learn more about their needs and wants. By doing this, you can improve your marketing strategy and reach out to the audience that you want.

7. When You Want to Refer to a Specific Application/Platform

When doing digital audio advertising, you can use the application that one posted on. This way, if someone clicks on your ad and goes to your website, they will be directed there automatically. If they don’t click on your ad or go directly to your website, they will still see a link to it from a social media site such as Facebook or Instagram. It is another good reason you must have a website for this type of marketing.

Utilize the right tools for your business, think outside the box, remember that every customer is different. It is one of the main reasons you should use digital audio advertising.

In conclusion, please do not turn away from digital audio advertising because you feel it will not work for your business.

The benefits of digital audio ads are endless. By choosing to do this type of marketing, you can build your audience and reach out to more people with this simple process. Since digital audio ads are such a new form of digital marketing, don’t be afraid to try them out; it could very well become an effective way to reach your audience.

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