Digital Marketing Articles
Trust Your Digital Marketing Partner
If you have decided to work with a digital marketing partner, there is a level of trust that has to be developed in order to maximize their help and get the results you want
Digital Marketing Takes Stamina Long-Term
Digital marketing is not a one-and-done activity
Developing a Digital Marketing Budget
Digital marketing is necessary if you want your brand and business to be noticed and stand out from the competition
Digital Marketing Breeds Uncertainty
There is a lot of uncertainty associated with digital marketing, mainly because it is a fairly long and ongoing process
Finding a Reputable Digital Marketing Agency
So, you know that you want to work with a digital marketing agency to help you achieve your business goals
Proactive vs Reactive Digital Marketing
There are two ways we have noticed that clients approach digital marketing - taking a proactive approach versus taking a reactive one
Digital Rebranding VS Brand Consolidation
When you own a brand, making big moves can seem intimidating and overwhelming
Digital Project Management Tools
We have worked with a lot of clients over the years, and every now and then, we find one who wants us to adopt their digital project management functionality
Benefits of Hiring a Fractional CMO
Hiring a fractional CMO can help take your business to the next level
Digital Advertising Timing Is Important
Digital advertising, such as direct advertising on websites, advertising on social media, and pay per click campaigns, can really help boost your digital marketing and enable you to achieve the overall business goals
Digital Marketing Can Only Go So Far
It's true that digital marketing can help businesses achieve their goals
Digital Marketing Vendors Need Many Skills
Hiring a digital marketing agency to help your business is a great move for its ultimate growth and success
Digital Brand Consistency Is Critical
Brand consistency is so important in today's business environment
Do’s and Don’ts of Retargeting
Retargeting is an essential part of your digital marketing strategy, but it's important that you approach it in the correct way, otherwise it won't pay off in the way you'd hoped
How to Use a Competitive Analysis
It can be valuable to perform a competitive analysis from a digital marketing perspective
Great Hosting for a Great Digital Program
This is a simple truth
Do’s and Don’ts of Consolidating Brands
Consolidating brands can be an overwhelming, but rewarding, process
Offline Impact of Digital Marketing
These days, most of the marketing that we hear about involves the digital world
Role of Psychology in Digital Marketing
Sure, the purpose of marketing is to attract the right target market
In-House CMO vs Fractional CMO
A CMO is beneficial to any organization
Competitive Advantages of Digital Consistency
As a leader in your industry, you want to avoid giving your competition any chance to edge you out
Seasonal Digital Strategic Advice
It can be tempting during off-season times to want to spend extra money on extra ad campaigns
Trust Your Digital Marketing Company
Hiring a digital marketing company to develop your company's website and develop a marketing strategy can be a great decision
Digital Marketing Requires Time and Money
There's a lot that goes into implementing a digital marketing strategy
Textbook Vs Practical Digital Marketing
When it comes to your business, your background knowledge of digital marketing can play a large role in how you plan your strategy
Role of Sales Funnels and Digital Marketing
When it comes to digital marketing, it goes without saying that you need to have a comprehensive strategy that aligns with your business goals
Fractional CMOs Help Businesses Scale
Every business has a financial goal they want to achieve
Referral Businesses Need Digital Marketing
When it comes to business, referrals can be valuable
PPC Testing Makes Sense Most of the Time
PPC, or pay-per-click, is a commonly used model of digital advertising
Not All Digital Marketing Tactics Work
You know that having a business means you need a digital marketing strategy in place
Digital Marketing Should Help Grow Sales
When it comes to making sales, having a website and advertising every now and then isn't going to help your business thrive as much as you hope
Wait Before Hiring a Digital Marketing Firm
As a business owner, your ultimate goal is success
The Role of the Fractional CMO
You've noticed that your business is stagnating despite your hard-working and knowledgeable in-house marketing team
Types of Digital Marketing Decision Making
When it comes to digital marketing, there are many factors that can play into making decisions
Digital Marketing Requires No Ego
When creating a digital marketing strategy for your business, it is true that you want to have a plan that will maximize your results
Digital Marketing Budget Should Match Your Goals
When it comes to digital marketing, it isn't about stringing together a series of activities and calling it a strategy
Develop Digital Marketing Efficiency
Digital marketing has many moving parts, which makes it easy for businesses to become overwhelmed and fall behind on tasks
What Does a Fractional CMO Do?
A fractional CMO (Chief Marketing Officer) takes care of the same tasks as a full-time CMO, but in a part-time capacity
Digital Marketing Agency Communication Is a Must
When you choose to work with a digital marketing agency partner, it goes without saying that you want to achieve results
Ready for a Digital Marketing Partner?
Partnering with a digital marketer can be a great boost to your business, but before you decide to take the leap, there are certain things you should have in place first
Digital Marketing Creates a Solid Foundation
Digital marketing has a lot of options that can help you promote your business
Digital Marketing and Websites Must Work Together
Having a website is essential for businesses looking to reach their target audience
Trust the Digital Marketing Vendor You Hire
When a firm creates digital content, it must know how to reach and convert its intended audience
Signs You Need a Fractional CMO
A fractional CMO can be an advantage to your business
Digital Marketing Budget Advice
Digital marketing is one of the foundations of your business' success
Don’t be Afraid in Your Digital Marketing
Creating and implementing a digital marketing strategy can seem like an overwhelming process
Digital Marketing Data Creates a Roadmap
Digital marketing has become an incredibly important component of the business landscape in recent years
Digital Marketing Results Are All That Matters
It's true that the goal of digital marketing is to engage customers in a personalized and interactive way, making it easier for companies to understand their customers' needs and provide a more effective customer experience
Important B2B Digital Marketing Tips
Business-to-firm, or B2B, commerce refers to transactions between two businesses rather than transactions between a business and an individual customer
Do I Need to Hire a Fractional CMO?
A fractional CMO is a highly skilled and experienced marketing professional who provides strategic and tactical support to companies on a part-time or project basis
Never Stop Your Digital Marketing Program
With the ongoing growth in the digital marketing industry, businesses are looking to market online efficiently and effectively
Digital Consultant vs. Agency: Pros and Cons
When it comes to outsourcing your digital marketing work, there are a few scenarios that you could choose from
Digital Marketing Authenticity is Important
Digital marketing is rapidly becoming an essential aspect of the business
Set Up Conversion Tracking As a Starting Point
In digital marketing, it's crucial to have a conversion goal
Digital Marketing Budgets Should Be Flexible
When putting together a digital marketing plan, part of that is to consider the budget
How to Improve Your Digital Marketing Campaign
The digital age has revolutionized the way we live and work
Digital Marketing Flexibility Leads to Success
With digital marketing, we all know that it is important to have a great strategy and implement it on a consistent basis
Define the Elements of a Successful Digital Strategy
Digital marketing is an essential tool for businesses of all sizes
Things to Consider Before Hiring a Digital Marketing Vendor
Hiring a digital marketing agency can be a great investment for any business
Rebranding a Website Without a Redesign
If you're thinking of rebranding your company, it can seem like an inevitability to completely change your website
How to Plan a Digital Marketing Budget
It's true that businesses need a digital marketing budget
Social Media Can be Used for Digital Branding
In today’s digital age, businesses of all sizes search for new and innovative ways to reach their target audience
Digital Marketing Consistency Is Essential
It's true that digital marketing can help you improve your business results
Align Business Goals with Your Digital Marketing Plan
It's true that the general goals of every business is to increase their customer base and also to make sales, as well as other goals that need to be met, depending on the business
Resonating Your Digital Marketing Plan With Your Industry
It's true that your businesses need digital marketing to help them succeed
Is Digital Marketing ROI Truly Important?
Digital marketing ROI is the process of measuring which digital marketing activities are contributing the most toward a company's revenue goal
Trust Your Digital Marketing Firm or Don’t Hire Them
When it comes to hiring a digital marketing firm, you absolutely need to trust them
What Are the Business Advantages of Using Digital Marketing?
Connecting with your demographic appropriately and in the right environment has always been the cornerstone of effective marketing
Website Usability is Different for Every Audience
So, you spent a lot of time and money coming up with the perfect design for your website
Has Google Ads Become Digital Marketing’s Casino?
Google AdWords (or Google Ads) has been in existence for over twenty years
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet
Training is a Must When Hiring a Digital Marketing Agency
When hiring a digital marketing agency, your expectation might be that they will be ready to start executing the work and getting the results you want from them
Get to Know the Lifecycle for Digital Marketing
It is no secret that planned marketing strategies are the best way to build a solid relationship with customers
Aligning Customer Experience and Digital Marketing
When businesses implement a digital marketing strategy, it is likely that they are doing so to increase their business
Lead Generation Strategies from Digital Marketing
When it comes to lead generation, may businesses stick to only one or two tactics and hope that they get the results that they want
Don’t Use Digital Marketing as a Hail Mary Play
It’s true that when you have a business, you should be marketing it on an ongoing basis
Targeted Traffic Should Match Buyer Intent
When driving traffic to your website, it is true that you want to make sure it is highly targeted
What is the Difference Between Paid and Earned Media?
When it comes to digital marketing, there are several different types of media that you should target
Get to Know Earned Media for Digital Marketing
The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post
Define Your Brand Values for Digital Marketing
As more companies started investing in digital marketing, this has changed how companies communicate with their audiences
Does Seasonality Impact Digital Marketing?
Digital marketing is always changing and evolving, but the core concepts always do stay the same
Using Analytics for Digital Marketing
The chief purpose of digital marketing is that it helps get the word out about your business
Performing a Competitor Analysis for Digital Marketing
In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis
Why and When Do You Need a Digital Marketing Agency
When it comes to your digital marketing, there are several activities that need to get done
Keep Your Digital Marketing Skills Current
When was the last time your business really stopped to learn about digital marketing? If it was more than a few months ago, your skills could already be obsolete
Set Digital Marketing Goals for Business Success
When it comes to digital marketing, a lot goes into creating a good strategy
Should You Use Digital Marketing Tools?
When it comes to digital marketing, it is true that you don’t necessarily need a lot of tools in order to execute a great strategy
Choose the Best Digital Marketing Strategies for Your Business
When you set out to create a digital marketing strategy, it makes sense that you want to select the right mix for your business
Don’t Be Afraid to Hire a New Service Provider for Digital Marketing
So, you’ve had a digital marketer service provider for a while and you think things might be going well
Is Your Digital Marketing Strategy Working?
Digital marketing has become a crucial part of any business, and pretty much every business out there has a digital marketing strategy in place
Digital Marketing Won’t Save Your Business
You believe in your business
Creating a Digital Marketing Strategy for Your Audience
It’s true that your business needs a digital marketing strategy
Why Is a Landing Page Important for Digital Marketing?
When it comes to digital marketing, you have many tools at your disposal
Scaling Your Digital Marketing
The nice thing about digital marketing is that your strategy can be as big or small as you need it
Stay Competitive with Digital Marketing
When it comes to running a business, one of your main objectives should be to stay ahead of the competition
Why Use Digital Advertising as Part of Digital Marketing
It’s true that digital advertising is one of the strategies that can be used in digital marketing
Being Organized is Important for Digital Marketing
It’s true that your digital marketing strategy can make or break you business
Do You Need a Value Proposition for Digital Marketing?
Digital marketing can help businesses expand their customer base and get more sales or leads
How Online Advertising Can Help Your Brand
Digital advertising is made up of numerous services that all work to market a business online
What Is a Digital Marketing Strategy?
Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business
Can Digital Marketing Help You Get Immediate Traffic?
The goal of digital marketing is to ultimately spread the word about your business online
History and Evolution of Digital Marketing
Digital marketing has changed considerably since it first began over the past thirty years or so
Measuring Success in Digital Marketing
There's no doubt that digital marketing is an important part of your business
Know Your Audience for Digital Marketing
Knowing your audience is so important for digital marketing, and it is something that we don’t always think about once we get started
Transition Items Needed When Hiring a New Digital Marketing Company
Are you thinking of changing digital marketing forms? Let's imagine that you decided to work with us
Put Your Audience First with Digital Marketing
While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea
Digital Marketing Success Requires Leadership Buy-In
Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team
Competitive Analysis for Digital Marketing
Performing a digital competitive analysis is essential for effective digital marketing
Build a Solid Digital Marketing Foundation
When it comes to digital marketing, it can be tempting to want to do everything at once
Digital Marketing Takes Time
When it comes to digital marketing, you need to make sure that you give it enough time to work
Grow Your Business with Digital Marketing
Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers
Digital Marketing is Important for Branding
It's true that branding your business is a multi-faceted process, with branding activities happening both online and off
Don’t Lose Momentum With Your Digital Marketing
Digital marketing is important for every business
Is Your Website Optimized to Convert?
It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while
Digital Marketing Should Help You Grow Your Business
When it comes to digital marketing, sometimes the objectives can be lost in the shuffle
Customer Avatar Can Benefit Your Digital Marketing
It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right
Refresh Your Digital Marketing Strategy Periodically
So, you have a digital marketing strategy in place that you execute consistently and faithfully
Don’t Advertise Unless Your Business Can Handle New Volume
It's true that advertising can be a vital component of your digital marketing campaign, and a good digital advertising program will certainly increase your volume of business if it is done correctly
Digital Marketing for Highly Specialized Businesses
When it comes to digital marketing, it stands to reason that you want to align your business with the right market
Build Up Your Branded Search Presence
One of the first things people do when they are considering doing business with you is they search for your company online
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts
Your In-House Marketing Team Should Be Well Trained
When it comes to marketing, you have two basic choices
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed
Interruption in Digital Marketing Doesn’t Work
Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online
Avoid Unwanted Sources of Traffic
When it comes to digital marketing, website traffic is one of the main objectives
Make Sure PPC Has Its Place
Most of us know that PPC can be a valuable addition to any digital marketing program
Cross Promoting Your Brands Can Help Your Digital Marketing
Are you a company who runs multiple brands? If so, you could be missing out on a valuable opportunity if you don't cross promote them! It doesn't matter if your brands all relate to each other or not
Know When to Really Use PPC
Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way
Domain Age Adds Credibility to Your Brand
When it comes to digital marketing, there are several components
Timing Has to Be Right with Digital Advertising
When you are looking to make an impact with your digital advertising, timing is essential
Believe In Your Digital Marketing Success
So, you have a great digital marketing plan in place
Brand Identity Is Important to Your Digital Marketing
Branding is the way your company's products and services are set apart from other similar products or services
Customize a Web Marketing Strategy for Your Brand
Your business is unique and it makes sense that you want your marketing plan to reflect that
Plan Your Digital Marketing for the Future
Developing a sound digital marketing strategy is important to businesses of all types
Focus Your Efforts on High-Yield Activities
When it comes to digital marketing, every task may seem important and deserving of your attention
Will You See Results from Your Digital Marketing Efforts?
When it comes to your digital marketing efforts, it stands to reason that you want to see results
Importance of Digital Marketing No Matter What Is Going On
The world can be an unpredictable place, and some of these events could impact your business
Give Your Digital Marketing Firm the Benefit of the Doubt
You spent a lot of time vetting digital marketing firms until you found the best one to hire
Don’t Rely on Sales Departments to Generate Leads
We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams
Company Leadership Can Harm Digital Marketing Process
When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs
Hire a Digital Marketing Agency Based on Their Expertise
Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason
Has Your Organic Growth Flat Lined?
It's true that digital marketing required a long term investment
Goal of Digital Marketing is to Increase Traffic
Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline
Sales and Marketing Need to Work Together
Departments in businesses tend to function in their own little bubbles
Your Main Brand Should Get Top Priority
Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole
Specialization is a Factor for Digital Marketing
It's true that the strategies associated with digital marketing can help every business out there get noticed online
Think About the Customer Journey When Designing Your Website
Your website should be the backbone of your digital marketing because it forms the basis of your online presence
Be Careful Your Idealism Doesn’t Get in the Way of Business
You have an idea and you work overtime to flesh it out into a workable business
Traffic Should Come From a Variety of Sources
One of the chief functions of online marketing is to increase website traffic
Design Isn’t As Important As Usability
When it comes to doing business online, maintaining a fresh appearance is crucial
You Don’t Always Need Money to Solve Digital Marketing Problems
Does something need to change with your digital marketing program? If something is going wrong in your business, the natural tendency is to fix the issue with marketing
Developing a Partnership With Your SEO and Digital Marketing Agency
When it comes to marketing your business, it stands to reason that you want to put your best efforts forward in order to maximize success
Make Sure Your Brand Shows Signs Of Life
When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate
Results is the Main Goal of Digital Marketing
When we first start working with our clients, we spend a lot of time with them so that we can assess their goals
Fully Control Your Brand Message
When it comes to digital marketing, it stands to reason that you want to use it in a way that will allow you to control your own brand's message
Types of Web Hosting and Their Impact on Digital Marketing
Website hosting is one of those things that everyone needs when creating a website
Avoid Turnover in Your Marketing Department
When it comes to digital marketing, it is important to be consistent
Digital Marketing Can Help You Grow Your Business
Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business
Your Digital Marketing Needs to Target the Right People
When it comes to digital marketing, small business owners need to understand that if your business is attracting a lot of people, this isn't necessarily the ideal scenario
Make Sure Your Business is Solid Before Investing in Digital Marketing
When you first start your business, you may be eager to hit the ground running
Startups: Wait Until You Get Established before Hiring a Digital Marketing Agency
As a startup, it is only natural that you want to start building brand recognition from the beginning
Be An Educated Consumer When Hiring a Digital Marketing Agency
You know you need to hire a digital marketing agency
Digital Marketing Can Help Businesses Attract Quality Niche Links
It's no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines
Seasonality and Marketing Your Brand Online
Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online
Keep a Consistent Message Across All Platforms
When it comes to digital marketing, there are many different platforms that you could be operating from
Digital Marketing Checklist for Startups
As a startup, you are understandably excited to get the word out about your new business
Your Digital Marketing Message Needs to Match Expectations
The main goal of digital marketing is to spread the word about a business
Don’t Hire Us Here’s Why
You're excited about your small business and you believe in it
Pay Attention to Marketing With Your Small Business
Small business owners are often stretched pretty thin
Social Media Promotion Is a Long Term Strategy
When it comes to digital marketing, there are many strategies that can be used to increase your online presence
It is Not Enough to Simply Like Your Business Idea
There's a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients
Why Businesses Need To Invest In Digital Marketing
Most of us know that digital marketing is important
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time
Be Careful Not to Trust the Wrong People
As a leader in your company, it stands to reason that you want to make the best decisions possible when it comes to marketing
Data Overcomplicates Digital Marketing
It's true that digital marketing has a lot of steps associated with it, but that doesn't mean that it has to be complicated
What We Do Now Will Pay Off in the Future
When it comes to getting the results you want for your digital marketing, it takes a lot of grunt work
Make Sure You Retain Control of Your Digital Assets
When it comes to digital marketing, there are several digital assets that you may have that are part of your campaign
Traffic Disappearing? It Won’t Always Be Consistent
When it comes to digital marketing, your main goal is likely to receive an increase in targeted traffic
PageRank Is Not Important for Digital Marketing Success
Once the prime measurement of success of success, PageRank was highly regarded and always talked about
Guide to Collaborating with a Digital Marketing Agency
Once you decide to hire a digital marketing agency, it marks the beginning of a potentially successful partnership
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy
Don’t Have Buyer’s Remorse When Hiring a Digital Marketing Agency
You decided that you need help with your digital marketing, so after you've vetted a handful of agencies, you've settled on the one that you believe will help you get the results you really want
Hiring Digital Marketing Experts Requires You to Trust Us
When you hire digital marketing experts to help you grow your business, it requires a certain level of trust and understanding on your part
Technical SEO Audit – Check Your Website for Problems
SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time
Website Usability: There’s a Difference Between Leads and Sales
Lead generation is a process of finding prospects interested in your product or service
We Can Help Everyone – But Are We a Good Fit?
Brick Marketing has been in business since 2005 and the Internet has changed a lot during that time period
Focus on the Right Things in Digital Marketing
When it comes to digital marketing, it's true that there are a lot of things that you can do
Maintain Your Core Digital Marketing Before Diversifying
When it comes to digital marketing, it is true that diversification can increase your rate of success
You Get What You Pay for With Digital Marketing Firms
There is a popular adage in our culture that states, "You get what you pay for
Social Media Doesn’t Always Need to Drive Revenue
When people post on social media, there is a lot of variety as to the types of posts they can make
Brand Identity and Digital Marketing Work Together
There are many components to digital marketing, and they all work together to help you reach your goals
Handling Multiple Cities and Locations with SEO
When it comes to search engine optimization, several factors need to be taken into account
Consider Budget When Creating Your Digital Marketing Plan
When you first put together your digital marketing plan, budget is a factor
Importance of Consistency with Your Digital Marketing
Having potential or current customers perceive your company in a certain way is essential
Importance of Proper Website Maintenance for Digital Marketing
It's true that your website is at the core of all of your digital marketing efforts
Use Data to Fine Tune Your Digital Marketing
In our many years of experience in digital marketing, we know what works and what doesn't
Finding a Balance When Communicating with Clients
When it comes to helping our clients with their digital marketing, it is important to be in regular communication with them
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read
Value of Press Releases for Digital Marketing
Websters's Dictionary defines a press release as "an official statement that gives information to newspapers, magazines, television news programs, and radio stations
Your Business Website Should Add Value
Most of us know that a business website serves to let people know about their goods and services and to attract potential clients or customers
Cultural Mindset Matters with Digital Marketing
When it comes to digital marketing, we all know that content plays a big role in that
Spend Money on Digital Marketing But Do So Wisely
No matter what the business is the goal is always the same - to make profits and increase business
Social Media Automation Pros and Cons
Social media is an important part of every digital marketing strategy
Effective Communications Between Partner and Client
When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions
Digital Marketing Can Boost Your Brand
Digital marketing is necessary for most modern businesses
Your Website Needs to Function to be Good for Digital Marketing
No matter what digital marketing strategies you use for your business, there's no denying that the website is the backbone of your operations
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken
Building Traffic Isn’t All You Should Care About
When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success
Keep Your Relationship With Your Digital Marketing Firm in Balance
When it comes to working with your digital marketing firm, it is all about building a great relationship
Don’t Let Your Digital Marketing Fall Behind During Economic Difficulties
Are you worried about your business during economically difficult times? It's no secret that when the economy is uncertain, you might live in fear concerning whether or not your business and your livelihood will survive
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum
Digital Marketing Consistency Is Important During Uncertain Times
When business go through tough times, it could be very tempting to run a lean operation
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website
Create a Quality User Experience On Your Website
It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience
Can PPC Affect Organic Search Results?
When someone makes a query in the search engines, they except to see certain results
Is Your Online Branding Outdated?
Are you wondering if your banding is outdated? It can happen before you even realize it
Don’t Have a Defeatist Attitude When it Comes to Digital Marketing
When it comes to digital marketing, it helps to have a positive attitude, trust the experts, and assume that the strategies will work
Digital Marketing Doesn’t Need to Be Aggressive
Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed
Handling Trends in Digital Marketing
It is inevitable that strategies and methods might change when it comes to digital marketing
Relationship Building In Digital Marketing Is Important
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service
When Should You Hire a Digital Marketing Agency?
It's true that all businesses need a solid foundation when it comes to their digital marketing
Are Your Expectations for Digital Marketing Realistic?
It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic
Don’t Let Your SEO Process Define You
It's true that SEO is a valuable part of any digital marketing strategy
Open Communication is Important with Your Digital Marketing Agency
Relationships are an important part of life, and business is no exception
Is Your Digital Marketing Approach Disjointed?
These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising
Pay Attention to Timing With Digital Marketing Your Business
When it comes to digital marketing for your business, it is important to pay attention to seasonal fluctuations
Digital Marketing Programs Should Be Customized
Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business
Web Development and Design Are Essential to Your Business
When we talk about digital marketing, we usually assume that the website is already up and running
Digital Marketing Clients Need to Be Reasonable
As a digital marketing agency, we are devoted to making sure that you deliver the best results possible
Don’t Work Task Your Digital Marketing to Death
When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going
Social Media and Sales Generation Don’t Often Mix
It's true that social media is an important part of any digital marketing campaign
Traffic: It’s Important to Attract the Right Visitors
Digital marketers are focused on attracting more website visitors
Don’t Be Afraid to Experiment in Digital Marketing
When it comes to digital marketing, there are two general ways of looking at it
Don’t Stop Your Digital Marketing Once You Get Leads
When it comes to digital marketing, you probably work hard to get those leads coming
Get to Know Your Audience to Make Decisions
In order to truly serve your customers, you need to get to know them
User Experience Can Enhance Your Digital Marketing
User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products
Make Sure the Digital Marketing Agency Has All the Skills You Need
If you feel as if you need to outsource your digital marketing, you should be sure that the firm you work with has all the capabilities that you need
Importance of Budget Planning for Digital Marketing
Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan
Link Portfolio and Highly Trafficked Websites
It is no secret that everyone who runs a website would like for it to be highly trafficked
No Need to Embrace Every Digital Marketing Trend
When it comes to digital marketing, people are often under the impression that what is new and trendy must surely yield amazing results
Site Navigation Should Be Unique
When it comes to your website's navigation, particular as expressed in the navigational bar, there is no "one-size-fits-all" approach
Pros and Cons of Hiring a Local Digital Marketing Firm
These days, it isn't necessary to hire a local digital marketing firm since everything can be done remotely
Make These 5 Website Fixes to Improve SEO
While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development
Developers Don’t Necessarily Understand Marketing
A great website developer is an asset for every business
SEO Provides a Good Foundation for Digital Marketing
It is best to think about digital marketing as a long term process
Be Wary of Digital Marketing Agencies That Contact You Out of the Blue
There are a lot of digital marketing firms out there, and not all of them are best equipped to deliver the results you desire
Branding is About Building Trust
We know a distinct company when we see one
Should You Showcase Awards on Your Website?
We've all seen website that showcase awards and accolades
Should You Share Your Metrics on Your Website?
When putting together your website, you naturally want to make it as effective as possible
Should You Ask for References When Hiring a Digital Marketing Firm?
You are searching for the digital marketing firm that is the perfect fit for your company
Put Customers First When Designing Your Website
When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses
Don’t Stop Digital Marketing Even in Uncertain Times
When it comes to running a business, it isn't always smooth sailing
What Does Digital Marketing Mean for B2B?
It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception
Building Trust With Your SEO and Digital Marketing Firm
Trust is an important part of any relationship, and the relationship between the agency and the client is no different
PPC and Social Media Advertising Can Enhance Results
When setting out to create a digital marketing campaign, it makes sense that you want to come up with the most effective strategy possible
Claim Your Brand in the SERPs
When it comes to marketing your business online, it stands to reason that you'll want to have a strong presence
Don’t Overthink Your Video Marketing Campaigns
Video marketing is a valuable part of any digital marketing campaign
Are Customer Reviews Important for eCommerce?
Just because there might be a lot of competition online when it comes to doing business, that doesn't mean you can't be successful
Does Guest Posting Still Work?
Guest posting is a tactic that has worked in the past as a tool for developing quality backlinks
Do Web Developers Need to Know SEO?
When it comes to creating a website, there is a lot that goes into it
Determining the Preferred Domain for Business
Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years
Should You Still Write Guest Posts?
There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO
Email Newsletter Marketing Helps Your SEO
When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy
B2B Touchpoints Keep You In Front of the Customer
In the business world, a touchpoint is defined as a way that a customer interacts with a business
History of Google Panda and Penguin Updates
These days, when Google makes an algorithm update, it is part of the core updates
Be Careful When Optimizing Pages With Different Keywords
It's true that optimizing pages with keywords is a key component of search engine optimization
Get to Know the Types of Inbound Marketing
The sole function of inbound marketing is to use content to create positive online experiences for your audience
SEO Has a Gray Area
We are a white hat SEO firm, which means that everything we do is in line with Google's webmaster guidelines
Should You Use a Proprietary CMS?
When it comes to creating a website for your business or brand, there are two basic options
It’s Important To Keep Your Digital Marketing Skills Up-To-Date
When you first started out with digital marketing, you probably emersed yourself in the subject to learn as much as you could
Incorporating Retargeting into Your Digital Advertising Mix
Search advertising clients can have a broad audience of customers, but they may want to expand and reach new customers in the digital world
How Businesses Should Collaborate with Freelancers
In today’s digital world, businesses have a unique opportunity to collaborate with influencers to increase their brand visibility and reach
Don’t Overthink Your Ad Copy
Creative advertising thrives
Poor Usability will Cost You Customers
Many businesses make the mistake of thinking that people will start flooding in just because they have a website
How Influencer Marketing Helps Your Business
Influencer marketing is the best way to reach your target audience on social media
Find the Best Digital Marketing Mix for Your Business
Every business has a digital marketing strategy, but it can differ depending based on your business
Metrics to Measure to Assess Digital Marketing Success
As websites grow increasingly integral to the customer experience, so is the importance of tracking the success of digital campaigns
Spend Money on Web Development
Many businesses want to build their website fast and cheaply
Use Digital Marketing to Get Immediate Traffic
The end goal of digital marketing is to get more eyes on your business
When to Change Your Digital Marketing Strategy
Look, there’s no doubt about it: digital marketing is a highly competitive sector
Why You Need a Blog for Digital Marketing
Blogging is a great tool for digital marketers, who can use it to help generate leads, build a brand, and build traffic
Using PPC to Increase Your Business
PPC, or pay per click, is a form of digital marketing that helps you as a business owner to spread the word about your business using a specific strategy
How to Perform a Digital Marketing Audit
An audit is a check of an organization's system or procedures to evaluate its performance inefficiencies and determine improvement opportunities
You Need Great Website Navigation for Digital Marketing
When you've gone to the trouble of making your website unique to help it stand out from the crowd, you don't want your navigation to fall short
Pros and Cons of Hiring a Freelancer vs Website Design Agency
When it comes to creating a website, business owners have two main options: hiring a freelancer or using a website design agency
Make Sure Your Digital Marketing Website Serves Multiple Purposes
When it comes to digital marketing, you need to make sure that your website serves multiple roles
Learning to Trust the Right People
When it comes to marketing your business, you want to make the best decisions
Be Able to Handle More Business Before Launching a Digital Ad Campaign
Digital advertising is an important part of any business, but it's important to know why you are advertising
What Should You Be Focusing On With Digital Marketing?
Digital marketing comes with a lot of options
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet
Does a Logo Need to Match a Website Design?
Should a Logo Match the Website Design? Logos and websites are two different types of design
How Digital Advertising Can Build a Brand Online
With the advancement of technology experienced globally today, you need to advertise your business online to flourish
Reasons to Hire a Local Web Designer to Build a New Website
Finding a professional web designer is one of the first steps in creating a fantastic website for your company
Why Scheduling is Important for Influencer Marketing
Influencer marketing, in essence, is the act of buying followers and engagement
Is Influencer Marketing Right for Your Business?
These days, it’s impossible to spend time online without bumping into influencer marketing
Your Digital Assets Should Remain in Your Control
When you own a business, especially an online business, there are digital assets involved
Different Types of Inbound Digital Marketing
Inbound marketing uses online content to create positive experiences for your target audience
Stay Current With Industry Trends With Digital Advertising
As a business owner, you must stay current with industry trends
Digital Marketing is About More than Your Website
In a world where nearly everyone is online, it’s more important than ever for businesses to have a strong digital presence
Tips for Finding a Good Website Designer
The internet is at least years old now, and people are making full use of it, whether it is through learning, shopping, dating, socializing, networking, or doing business online
Can Influencer Marketing Achieve Great B2B Results?
There’s a new big- Brands looking to influence the marketer, not the other way around
Establish Clear Goals for Your Digital Marketing
Digital marketing is any channel companies use to market their products and services
Why You Need a Digital Marketing Strategy for Your Business
A digital marketing strategy is essential to any business
Finding Your Best Digital Advertising Opportunities
Are you looking for some new ideas on putting your advertising budget? If so, we got your back! We will discuss some of the best digital advertising opportunities available today
Benefits of Automation for Digital Marketing
Digital marketing is a complex and ever-changing field
Differences of Using Shared vs. Dedicated Website Hosting
As a website owner, you need to understand the importance of having a shared and dedicated website
How to Track the Results of Your Influencer Marketing Campaign
As a marketing campaign is getting more and more popular, they offer a lot of potential voters to be
Be Cautious When Digital Marketing Agencies Contact You
Digital marketing firms aren’t hard to find
Importance of Digital Marketing Consistency
Your digital marketing efforts will always rely on your consistency
What Are The Benefits of Digital Advertising?
As a business owner, you know that in order to be successful, you need to keep up with the latest trends
Digital Marketing Tasks To Perform When Starting Your Business
When you’ve started a new business, it’s normal to want to get word out about it as soon as possible
Tips for Picking Photos for a New Website Design
There are a lot of different pieces that go into the design of a website, but one of the most important is photography
Don’t Let Your Brand Stagnate Online
When you establish your brand online, you may start out strong and invest your time in all of the tasks that need to be done to make sure that people are aware of it
Select the Right Promotion for your Influencer Marketing Program
Promotions can be categorized into four categories: branded content, sponsored content, affiliate marketing, and free giveaways
Tips to Avoid Turnover in Your Digital Marketing Department
Digital marketing and consistency go hand-in-hand
Make Sure Your Digital Ads Are On Brand
As a business owner, you know that advertising is essential
Should You Ask for Digital Marketing References?
When you begin searching for a digital marketing firm, you probably do a search online or ask others who they have used and can speak well of
How Many Pages Should My Website Have?
How do you know the correct number of pages to have on your website? And even if you do know the valid number, what's the best way to go about achieving it? In this comprehensive guide, you'll discover how to choose the correct number of pages for your website based on your website's unique needs and the search engines that matter most to your business
Keep Your Core Digital Marketing Before Diversifying
Digital marketing can benefit from diversification for success, but before you leap into multiple channels, you want to make sure your core digital marketing is maintained properly
Setting Clear Goals for Your Influencer Marketing Campaign
Influencer marketing can be defined as a form of social media marketing that relies on influencers endorsing and doing product mentions n their platforms
Your Website is the Foundation of Your Digital Marketing
When it comes to digital marketing, it’s true that your website is at the center of your efforts
Should You Use A/B Testing for Digital Ad Campaign?
The use of a/b testing for digital ad campaigns could lead to higher conversion rates on some ads based on what ads are being shown
Digital Marketing Can Drive Brand Awareness
These days, there is a lot of clutter online, and this makes it difficult for businesses to remain competitive
Does a New Website Design Need a Wireframe to Start?
Most marketers love to see websites in terms of design or conversions
Digital Marketing Touchpoints for B2B Businesses
A touchpoint is a way that customers interact with businesses
Influencer Marketing Should Work With Other Forms Of Marketing
It is no surprise how influencer marketing is becoming increasingly popular
What to Know About B2B Digital Marketing
When it comes to B2B and B2C, there are key differences
Using Metrics to Measure Digital Ad Success
Digital marketing has become an important ally for businesses that want to establish a strong online presence
Continue Your Digital Marketing Efforts in a Bad Economy
Any business, whether online or in person, faces ups and downs
Differences between WordPress, Drupal and Joomla CMS Platforms
It requires several technologies working simultaneously in order to host a website
How Your Brand Benefits From Website Domain Age
When you think of digital marketing, you probably think of things such as social media posts and content
Influencer Marketing Can be Turbocharged through Paid Social Media
Influencer marketing has been dubbed as the ''future'' of word-of-mouth marketing
What to Do When Your Digital Growth Has Flat Lined
Digital marketing is a long-term investment, especially when it comes to a strategy that involves something like search engine optimization
How to Set a Digital Advertising Media Budget
Digital marketing is quite complex, and it involves various strategies that are all extremely important
Make Sure an In-House Marketing Team is Well-Trained
If you decide to take care of your marketing in-house rather than hire a digital marketing firm, you want to make sure that your in-house team knows what they are doing
Pros and Cons of Using Joomla for Your Website
Joomla is a desired content management system (CMS) growing in popularity because it’s easy to use, customizable, and versatile
How To Avoid Unwanted Sources of Website Traffic
One of the goals for digital marketing is increased website traffic
How Influencer Marketing Can Elevate Your Brand
The world of marketing is constantly evolving
Matching Digital Marketing Message to Visitor Expectations
Digital marketing is intended to spread the word about your business
When to Consider Digital Audio Advertising for Your Business
Many companies have jumped on the digital bandwagon and started marketing their business on social media sites such as Facebook and Instagram
Factors That Will Result in B2B Conversions
SEO is an important factor in B2B conversions
Pros and Cons of Using Drupal for Your Website
Drupal is a favorite content management system (CMS) used by millions worldwide
Pros and Cons of Showcasing Awards on Your Website
Showcasing awards and other accolades is not an uncommon site on websites today
How Much Should I Pay an Influencer?
There are a few different types of tools that you need to produce good-looking influencers
Be Sure to Claim Your Brand in the SERPs
Marketing your business online can help you to create a strong presence
Is Display Advertising Right for Your Business?
Display advertising is a form of digital advertisement using visuals that incorporate graphics and text, and Google facilitates it
Brand Cross Promotion Can Help Your Digital Marketing
If you are a company that runs multiple brands, you may be used to promoting them each separately
Differences between using Shopify vs BigCommerce for an eCommerce Website
Choosing the right eCommerce platform for your business can be a daunting task
3 Key Ways To Build a Brand Online
Whether your brand has existed for a while and you're just now deciding to take it seriously and get it in front of the eyes of the public or you're rebranding and need to reintroduce your brand, you are probably starting with an audience already that you can work with and grow from there
What Are the Different Types of Influencer Marketing?
There are many different ways to market a product or service nowadays
Pros and Cons of Hiring an Influencer
When you are hiring an influencer, it’s essential to understand the pros and cons of using them on your content
How to Pick the Right Influencer Marketing Agency
Trust is the only language understood by both businesses and clients
Make Sure Your Influencer is Relevant to Your Audience
Many people think that having an influencer post about their brand is enough to get the word out there when in reality, it takes a lot more than that
Content Is Important for an Influencer Marketing Campaign
Creating and maintaining a high-quality content library is essential for an influencer marketing campaign
Is Influencer Marketing a Good Tactic to Use for My Business?
You want to take your business to the next level
Do Influencers Need Blogs?
You probably know them like the celebrities or business people who write their opinions on social media
Momentum Matters When it Comes to Digital Marketing
For any online business, digital marketing is an important tool
How Branding Benefits From Digital Marketing
There are many factors that contribute to the success of a brand
How to Know if Your Website is Optimized to Convert
Your website plays an important role in both your marketing strategy and your digital marketing strategy
Encourage Business Growth with Digital Marketing
Business growth can depend on many factors
How to Select a Website Domain Name for a New Business
One of the most vital resolutions you will make for your new business is selecting the right domain name
Every Website Should Be Responsive
The internet has revolutionized the way many things are done
Develop a Mobile First Approach to Your New Website
Mobile first is a technique that shifts the focus to prioritizing the design and development of the mobile experience before the desktop
Should You Use an SSL for Your Website
We have all heard the term SSL, but many still do not know what it is or why it is essential
Tips for Developing a Navigation For A New Website
Navigation is one of the essential elements of a website
Pros and Cons of Using WordPress For Your Website
Since its establishment in 2003, WordPress has become the most popular CMS on the market
Using Buttons on a Website Can help Improve Usability
Buttons in web design are often used to initiate a specific action or give feedback
Call to Actions Help Achieve Website Conversion Goals
You may have to create a call to action to get your website conversions goals
Web Designers Should Not Write Content for a New Website
There's a new website every day, and if you're not careful, your content will help make that website a success
Differences and Reasons to Use an HTML vs XML Sitemap
An HTML sitemap is a file with specific information on the pages on your site and the URLs of those pages
Pros and Cons of Using Hubspot for Your Website
HubSpot CMS is a dynamic, flexible, and integrated content management system that allows you to create your website, blog, and landing pages
Reasons to use Web Safe Fonts on Your Website
Web safe fonts are fonts that are pre-installed on all devices and browsers
Should I Use a CMS for my Website?
When it comes to creating and managing a website, there are many different options available to you
Does Your Business Website Need an Overhaul?
A website for your company is one of the greatest investments that you can make
What Are the Different Types of Digital Advertising?
Digital advertising is a targeted, integrated online approach to converting potential buyers into sales
All About Banner Advertising
Banner advertising is a form of digital advertising
Get to Know Retargeting Advertising
Retargeting is advertising that allows businesses to re-engage customers who have abandoned their shopping carts before purchasing a product
All About Social Advertising
Social advertising refers to the process of making and using clickable ads to reach your focus audiences
Why Digital Advertising is Important
Advertising is the lifeblood of any company
Develop Your Digital Advertising Strategy
Whether you plan to start a small business or run an agency, it's important to have a well-functioning digital advertising strategy
How to Know if Your Digital Ads Are Working
Websites are crucial in the consumer journey; hence, the need to understand the efficiency of digital ads
Know Your Goals Before Starting a Digital Ad Campaign
Advertising goals are crucial for a business plan and the daily operations of a startup or a small business
The Importance of Prioritizing High-Yield Digital Marketing Activities
Digital marketing is an important part of your business
Select the Right Audience for Your Digital Ads
Have you come across digital ads before? If not, there is no need to worry
Why Digital is More Effective than Traditional Advertising?
To stay relevant in the current digital marketing landscape, companies often use traditional advertising
Is PPC Search Engine Advertising Worth It?
PPC or pay per click isn't easy since it requires expertise, training, and experience to get good results from it
Get to Know the Basics of Search Advertising
Search advertising is one of the most effective ways to reach customers
Website Traffic Will Fluctuate, Here’s Why You Shouldn’t Worry
If you're a website owner who keeps track of the traffic to your website, you have probably noticed that there are times when traffic is high and times when traffic seems to disappear
How Seasonality Ties in With Your Digital Marketing
Seasonality might not be something you consider when you have a business, but there are situations where a specific season can either negatively or positively impact your digital marketing campaign
Finding a Good Domain Name is So Very Important
When you're starting a business, the sheer number of domain name choices you have to make can seem overwhelming
When is a Business Ready to Hire a Digital Marketing Agency?
A digital marketing agency is a professional service that manages all the online channels of a business
Top Digital Marketing Mistakes to Avoid
Digital marketing is the process of reaching potential customers and convincing them to buy a product or service
How to Create a Digital Marketing Strategy
Today, digital marketing is the most crucial facet of any business's marketing strategy
Should My Company Hire a Digital Marketing Intern?
Digital marketing is one of the most important aspects of any business today
Digital Marketing Tips for Retail Businesses
Marketing strategies have evolved tremendously in the last few decades
Reasons Digital Marketing is Better Than Offline Marketing
When it comes to marketing, online and offline are both important
Understand the Basics of Digital Marketing
With technological advancement, the world has experienced a shift in how marketing is carried out
Use Data to Strengthen Your Digital Marketing
Marketers, it's time to rethink your approach
Stagger Your Social Media Posts
Using social media for your business might seem straightforward
Do You Need a New Website for Your Digital Marketing?
When you think about digital marketing, what do you think? PPC ads? Social media? Maybe a blog or YouTube channel? In recent years, marketers have increasingly used websites to market their brands online
How Digital Advertising Can Boost Sales
Digital advertising promotes products or services to potential customers through digital channels
You Don’t Need to Employ Every Digital Marketing Trend
It's common for people to think that using the newest and most trendy digital marketing trends is going to yield the best results, but this isn't always the case
Branding Tips for Website Design
A website is a collection of interactive web pages linked by hypertext or links (hyperlinks) for easy navigation and reading
Digital Advertising Strategies to Try for Your Business
These days, most businesses do a majority of their marking online
Digital Marketing: Know When It’s Time to Make Strategic Changes
The use of digital marketing strategies has skyrocketed in recent years, and this trend is only anticipated to accelerate as more companies enter the market
Find the Right Influencers for Your Brand
One of the most important aspects of a brand is its culture
Find Your Best Digital Advertising Mix
When it comes to digital advertising, ti is important to find the right mix
How Branding Can Help Your Digital Marketing
The importance of branding in digital marketing cannot be overstated