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Digital Marketing Articles

Handling Trends in Digital Marketing

Written by admin

It is inevitable that strategies and methods might change when it comes to digital marketing. Each year, people try to predict what the year's "trends" will be. People eagerly implement these changes without really thinking about it. The truth is, there is a reason why certain digital marketing stra...

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Relationship Building In Digital Marketing Is Important

Written by Nick Stamoulis

According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...

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When Should You Hire a Digital Marketing Agency?

Written by Nick Stamoulis

It's true that all businesses need a solid foundation when it comes to their digital marketing. However, many don't realize that there is a right time to start a relationship with a digital marketing, and a time that isn't optimal. Although we can technically help everyone achieve their goals, there...

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Are Your Expectations for Digital Marketing Realistic?

Written by Nick Stamoulis

It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic. It doesn't matter what kind of business you have, whether your website is new or has been around for a while, or if you are completely new to digital marketing or not. The strat...

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Don’t Let Your SEO Process Define You

Written by Nick Stamoulis

It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...

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Is Your Digital Marketing Approach Disjointed?

Written by Nick Stamoulis

These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...

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Digital Marketing Programs Should Be Customized

Written by Nick Stamoulis

Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...

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Digital Marketing Clients Need to Be Reasonable

Written by Nick Stamoulis

As a digital marketing agency, we are devoted to making sure that you deliver the best results possible. Because we juggle multiple clients and projects, we need to make sure that our clients know what to expect. This means that we have a big picture mindset of making sure we develop the right strat...

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Don’t Work Task Your Digital Marketing to Death

Written by Nick Stamoulis

When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going. You're so eager, in fact, that you could load your plate with far too many activities. While your enthusiasm is certainly a good thing, it isn't necessarily produc...

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Social Media and Sales Generation Don’t Often Mix

Written by Nick Stamoulis

It's true that social media is an important part of any digital marketing campaign. It doesn't matter what kind of business you have, social media will be an integral part of the strategy. It can help brand your business, get the word out about your products and services, and even nurture leads. Thi...

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Traffic: It’s Important to Attract the Right Visitors

Written by Nick Stamoulis

Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...

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Don’t Be Afraid to Experiment in Digital Marketing

Written by Nick Stamoulis

When it comes to digital marketing, there are two general ways of looking at it. First, you have the marketing tasks that you do on a consistent, regular basis, such as posting new content and participating in social media. These are the tasks that will form the foundation of your digital marketing ...

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Don’t Stop Your Digital Marketing Once You Get Leads

Written by Nick Stamoulis

When it comes to digital marketing, you probably work hard to get those leads coming. In fact, it could feel as if you once you do start getting leads, you could back off from your marketing, at least a little bit. What happens when you get through this list? Well, in order to keep growing your busi...

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Get to Know Your Audience to Make Decisions

Written by Nick Stamoulis

In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...

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User Experience Can Enhance Your Digital Marketing

Written by Nick Stamoulis

User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...

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Importance of Budget Planning for Digital Marketing

Written by Nick Stamoulis

Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan. After all, most people use the internet to find companies, research products, and to eventually buy products. Even if the business has a physical locatio...

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Link Portfolio and Highly Trafficked Websites

Written by Nick Stamoulis

It is no secret that everyone who runs a website would like for it to be highly trafficked. Everything that we do, from writing content on a regular basis to posting on social media, is designed to attract people to the site. Once they visit the site, they will enjoy your content, get to know your b...

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No Need to Embrace Every Digital Marketing Trend

Written by Nick Stamoulis

When it comes to digital marketing, people are often under the impression that what is new and trendy must surely yield amazing results. While this could certainly be the case, it is important to be careful when it comes to the trends. Not everything that is popular will be beneficial to your brand....

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Site Navigation Should Be Unique

Written by Nick Stamoulis

When it comes to your website's navigation, particular as expressed in the navigational bar, there is no "one-size-fits-all" approach. Each website is different, and there are several factors to consider when determining the structure. Sure, there are some guidelines to follow, but you will create a...

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Pros and Cons of Hiring a Local Digital Marketing Firm

Written by Nick Stamoulis

These days, it isn't necessary to hire a local digital marketing firm since everything can be done remotely. Firms could be located anywhere in the world. However, businesses often struggle with this idea. They often believe that their SEO and marketing service providers need to be in their local ar...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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Sales and Marketing Need to Work Together

Written by Nick Stamoulis

Departments in businesses tend to function in their own little bubbles. This isn't a good approach because many of these teams could easily cooperate with one another and make their jobs easier, while also help the business as a whole. This is especially true with the sales and marketing departments...

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Developers Don’t Necessarily Understand Marketing

Written by Nick Stamoulis

A great website developer is an asset for every business. The journey with a developer begins when creating your company's website, and continues as any updates and redesigns become needed. A great developer will also know how to build a great website that functions well, which is definitely a posit...

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Build Up Your Branded Search Presence

Written by Nick Stamoulis

One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...

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Goal of Digital Marketing is to Increase Traffic

Written by Nick Stamoulis

Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline. Offline marketing tends to have specific goals, such as generating leads or maybe for branding. The same is true for digital marketing, except the number one purpos...

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Digital Marketing for Highly Specialized Businesses

Written by Nick Stamoulis

When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...

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Domain Age Adds Credibility to Your Brand

Written by Nick Stamoulis

When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...

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Believe In Your Digital Marketing Success

Written by Nick Stamoulis

So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...

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SEO Provides a Good Foundation for Digital Marketing

Written by Nick Stamoulis

It is best to think about digital marketing as a long term process. The first step is to build a solid foundation, and from there, you can branch out your strategy. Search engine optimization should be one of the first things that you do when starting a digital marketing program because it lays a so...

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Website Content – Images Should Support the Content

Written by Nick Stamoulis

It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...

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Build a Solid Foundation Before Advertising

Written by Nick Stamoulis

When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...

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Make Sure PPC Has Its Place

Written by Nick Stamoulis

Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...

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Branding is About Building Trust

Written by Nick Stamoulis

We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...

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Hire a Digital Marketing Agency Based on Their Expertise

Written by Nick Stamoulis

Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led you t...

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Should You Overhaul Your Business Website?

Written by Nick Stamoulis

How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...

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Company Leadership Can Harm Digital Marketing Process

Written by Nick Stamoulis

When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...

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Give Your Main Brand Top Priority

Written by Nick Stamoulis

Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...

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Should You Showcase Awards on Your Website?

Written by Nick Stamoulis

We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...

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Interruption in Digital Marketing Doesn’t Work

Written by Nick Stamoulis

Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...

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Should You Share Your Metrics on Your Website?

Written by Nick Stamoulis

When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...

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