Digital Marketing Articles

Is Digital Marketing ROI Truly Important?

Written by Nick Stamoulis

Digital marketing ROI is the process of measuring which digital marketing activities are contributing the most toward a company's revenue goal. It can be defined as a ratio of business benefits or sales revenue from a specific digital marketing activity over its associated costs, such as website cos...

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Trust Your Digital Marketing Firm or Don’t Hire Them

Written by Nick Stamoulis

When it comes to hiring a digital marketing firm, you absolutely need to trust them. If you don't then it might not be a good idea to hire them. This might not be something that you thought of while vetting them, but we have learned that if there is a lack of trust, then it will prevent you from rel...

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Website Usability is Different for Every Audience

Written by Nick Stamoulis

So, you spent a lot of time and money coming up with the perfect design for your website. All that hard work has paid off. You now have a site that looks great! Well, that might be the case - but does your audience think so? They might, but unless you designed your website with your audience in mind...

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Has Google Ads Become Digital Marketing’s Casino?

Written by Nick Stamoulis

Google AdWords (or Google Ads) has been in existence for over twenty years. When it first started, small to medium-sized business were happy because for them, it even the playing field online. It gave them a chance to compete with larger companies who had bigger budgets and could promote their busin...

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Increase Online Presence with Digital Marketing

Written by Nick Stamoulis

Digital marketing is a way to market products and brands online, typically using the internet. Individuals use various techniques on social media, blogging sites, forums, and search engines to get their message across. Online marketing is not limited to just websites; it can also be done through pri...

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Get to Know the Lifecycle for Digital Marketing

Written by Nick Stamoulis

It is no secret that planned marketing strategies are the best way to build a solid relationship with customers. Not only that but it also directly ties into your digital marketing, because the digital marketing strategies are used to help reach and engage with your audience. In other words, your li...

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Aligning Customer Experience and Digital Marketing

Written by Nick Stamoulis

When businesses implement a digital marketing strategy, it is likely that they are doing so to increase their business. Digital marketing can be used for branding, increasing leads, getting more traffic, stay in touch with their audiences, and more. All of these activities, when done together, creat...

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Lead Generation Strategies from Digital Marketing

Written by Nick Stamoulis

When it comes to lead generation, may businesses stick to only one or two tactics and hope that they get the results that they want. However, when a business depends on keeping the sales pipeline filled with leads, this isn’t a good approach. It is much better to use as many channels as possible t...

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Don’t Use Digital Marketing as a Hail Mary Play

Written by Nick Stamoulis

It’s true that when you have a business, you should be marketing it on an ongoing basis. Digital marketing is one of those things that works best when it has a while to mature. For example, content marketing needs time because it takes a while to gain momentum with it in the search engines. Su...

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Targeted Traffic Should Match Buyer Intent

Written by Nick Stamoulis

When driving traffic to your website, it is true that you want to make sure it is highly targeted. You can do this in a variety of ways, such as setting targeted audience demographics for paid online advertising or targeting the right keywords in your SEO program. Either way, simply selecting a targ...

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What is the Difference Between Paid and Earned Media?

Written by Nick Stamoulis

When it comes to digital marketing, there are several different types of media that you should target. Paid and earned media are two of these types. A good strategy incorporates all the different types, it’s just that the proportions will change depending on your business. Some businesses favor on...

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Get to Know Earned Media for Digital Marketing

Written by Nick Stamoulis

The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post. In other words, you didn’t do a...

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Define Your Brand Values for Digital Marketing

Written by Nick Stamoulis

As more companies started investing in digital marketing, this has changed how companies communicate with their audiences. One of the things that needs to happen is that a brand needs to develop trust online, and this can be accomplished by establishing brand values. Your brand is more than just a l...

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Does Seasonality Impact Digital Marketing?

Written by Nick Stamoulis

Digital marketing is always changing and evolving, but the core concepts always do stay the same. One of the things that can change is the nature of your business. Each business has a seasonality to it, but for some, that seasonality is more dramatic than others. As your business goes through its se...

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Using Analytics for Digital Marketing

Written by Nick Stamoulis

The chief purpose of digital marketing is that it helps get the word out about your business. That being said, there are a lot of different strategies that one could use. Not only that, but once you finally have a strategy in place, you will need to assess how well the program is doing. Sure, you wi...

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Performing a Competitor Analysis for Digital Marketing

Written by Nick Stamoulis

In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis. A competitor analysis will tell you exactly what they are doing in terms of digital marketing. You’ll be able to gain insights from their content marketing, social...

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Why and When Do You Need a Digital Marketing Agency

Written by Nick Stamoulis

When it comes to your digital marketing, there are several activities that need to get done. You need someone to create a strategic plan, but you also need someone to execute the work and monitor progress. Beyond that, you need to figure out exactly who is going to do which task, and the answer to t...

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Keep Your Digital Marketing Skills Current

Written by Nick Stamoulis

When was the last time your business really stopped to learn about digital marketing? If it was more than a few months ago, your skills could already be obsolete. What happens if digital marketing strategy is a few years old? Well, not only could it be created on information that is no longer releva...

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Set Digital Marketing Goals for Business Success

Written by Nick Stamoulis

When it comes to digital marketing, a lot goes into creating a good strategy. You need to use a variety of tactics within digital marketing, such as social media, content marketing, branding, SEO, and digital advertising, to see results. In fact, there are so many choices and directions to take with...

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Should You Use Digital Marketing Tools?

Written by Nick Stamoulis

When it comes to digital marketing, it is true that you don’t necessarily need a lot of tools in order to execute a great strategy. You can easily do it yourself, but the truth is, you might not want to. There are plenty of tools out there that can help make your job of executing the strategy ...

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Is Your Digital Marketing Strategy Working?

Written by Nick Stamoulis

Digital marketing has become a crucial part of any business, and pretty much every business out there has a digital marketing strategy in place. In fact, as  people are becoming aware of its importance, which has, in turn, increased its use. By using various digital platforms, such as websites, blo...

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Digital Marketing Won’t Save Your Business

Written by Nick Stamoulis

You believe in your business. You’re excited about it, and you know that it has a real chance to succeed. Yet, after some time in business, your profits aren’t where you want. Your business has truly reached a crossroads. What should you do? One of the first impulses may be that you will...

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Creating a Digital Marketing Strategy for Your Audience

Written by Nick Stamoulis

It’s true that your business needs a digital marketing strategy. A good one will help improve your business, but a bad one can also hold things back. At the core of every good strategy, though, is your audience. If you fail to create a digital marketing plan that will attract your audience, en...

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Why Is a Landing Page Important for Digital Marketing?

Written by Nick Stamoulis

When it comes to digital marketing, you have many tools at your disposal. Landing pages are one of those tools, and they can really enhance your digital marketing efforts. In fact, this is a bit of an underutilized strategy, and one that businesses really should consider when launching campaigns. Ho...

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Scaling Your Digital Marketing

Written by Nick Stamoulis

The nice thing about digital marketing is that your strategy can be as big or small as you need it. In fact, it is generally better for your program if, in the early stages, you keep it simple. The early days of your digital marketing should be spent laying a foundation and doing activities such as ...

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Stay Competitive with Digital Marketing

Written by Nick Stamoulis

When it comes to running a business, one of your main objectives should be to stay ahead of the competition. Did you know that you can use your digital marketing efforts to help you do use that? In order to really know what you need to do to help your company in a competitive environment, though, it...

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Being Organized is Important for Digital Marketing

Written by Nick Stamoulis

It’s true that your digital marketing strategy can make or break you business. It is so important to take the time to get the strategy right! However, the strategy won’t do your business any good unless you actually execute it. Most digital marketing strategies have a lot of components t...

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Do You Need a Value Proposition for Digital Marketing?

Written by Nick Stamoulis

Digital marketing can help businesses expand their customer base and get more sales or leads. However, the truth is that most people decide whether to buy a product based on what it does for them. It is not just about the product’s features but also how customers perceive your brand about thei...

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How Online Advertising Can Help Your Brand

Written by Nick Stamoulis

Digital advertising is made up of numerous services that all work to market a business online. Online advertising allows business owners to deliver timely, personalized, and relevant messages to their clients at reduced costs. Any shrewd marketer in today’s business world should utilize the intern...

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What Is a Digital Marketing Strategy?

Written by Nick Stamoulis

Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business. The long-term goal of a digital marketing strategy is to develop an online presence that will create positive brand awaren...

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Can Digital Marketing Help You Get Immediate Traffic?

Written by Nick Stamoulis

The goal of digital marketing is to ultimately spread the word about your business online. The end result is that more eyes will see what your business is all about if you’re doing the process right. The majority of strategies take time to mature, and the result is that it can take several mon...

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History and Evolution of Digital Marketing

Written by Nick Stamoulis

Digital marketing has changed considerably since it first began over the past thirty years or so. The changes seem to have corresponded with developments in technology, and it will continue to evolve as new technologies are introduced. The industry constantly adapts and changes to meet various soci...

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Measuring Success in Digital Marketing

Written by Nick Stamoulis

There's no doubt that digital marketing is an important part of your business. There are many components to a digital marketing strategy, and it could take some trial and error before you find he right mix for your needs. Along the way, you'll want to measure success - but how do you do that? Not on...

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Know Your Audience for Digital Marketing

Written by Nick Stamoulis

Knowing your audience is so important for digital marketing, and it is something that we don’t always think about once we get started. What does it mean to know your audience? Well, this means that you will understand everything about them, such as their likes, dislikes, values, and believes. This...

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Put Your Audience First with Digital Marketing

Written by Nick Stamoulis

While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...

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Digital Marketing Success Requires Leadership Buy-In

Written by Nick Stamoulis

Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team. There could be a variety of reasons for potential resistance amongst organizational leadership. However, most forms of resistance can be overcome with a productive conv...

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Competitive Analysis for Digital Marketing

Written by Nick Stamoulis

Performing a digital competitive analysis is essential for effective digital marketing. By understanding your competitors' online presence, you can learn what strategies and tactics to attract customers and adapt your digital marketing plan accordingly. Keep in mind, however, that just because your ...

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Build a Solid Digital Marketing Foundation

Written by Nick Stamoulis

When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work well. You could be getting excited about some videos that will make your content marketing stand out. You may even launch a podcast! Well...

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Digital Marketing Takes Time

Written by Nick Stamoulis

When it comes to digital marketing, you need to make sure that you give it enough time to work. It isn't a simple matter of executing the digital marketing program and the making changes as needed. You can't make changes too soon, otherwise you could harm your progress. You also don't want to make t...

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Grow Your Business with Digital Marketing

Written by Nick Stamoulis

Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers. We are living in a digital age where millions of people are spending most of their time on electronic media. Many companies are increasingly becoming aware of this fact, thus are using these o...

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Digital Marketing is Important for Branding

Written by Nick Stamoulis

It's true that branding your business is a multi-faceted process, with branding activities happening both online and off. Business activities that involve branding include handing out a brochure with your company logo, designing your office, or using digital strategies to market your business. In fa...

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Don’t Lose Momentum With Your Digital Marketing

Written by Nick Stamoulis

Digital marketing is important for every business. However, it is so easy to lose momentum. It shouldn't be, but digital marketing is often the first thing to get brushed aside when things get busy. No matter what, it is so important not to lose momentum. We have seen this many times - companies get...

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Is Your Website Optimized to Convert?

Written by Nick Stamoulis

It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while. However, a website is about more than just placing information on a series of pages and letting people know your website exists. Sure, that's part of it. But the bi...

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Digital Marketing Should Help You Grow Your Business

Written by Nick Stamoulis

When it comes to digital marketing, sometimes the objectives can be lost in the shuffle. It is all too easy to simply come up with a strategy and execute without really putting much thought into it. As long as you are making progress with your digital marketing efforts, it can't be all bad, right? ...

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Customer Avatar Can Benefit Your Digital Marketing

Written by Nick Stamoulis

It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right. In fact, some businesses actually need more than one avatar.  Too often, people proceed with creating their strategies without giving the avatar a second thought, but this is an error. Having t...

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Refresh Your Digital Marketing Strategy Periodically

Written by Nick Stamoulis

So, you have a digital marketing strategy in place that you execute consistently and faithfully. In fact, consistency is one of the biggest ingredients to the success of any digital marketing campaign. However, many businesses create their strategies and then don't revisit them for several years. ...

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Digital Marketing for Highly Specialized Businesses

Written by Nick Stamoulis

When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...

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Build Up Your Branded Search Presence

Written by Nick Stamoulis

One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...

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Digital Marketing Helps Build Your Brand

Written by Nick Stamoulis

Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...

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Introducing Your Brand to Your Audience

Written by Nick Stamoulis

Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...

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Your In-House Marketing Team Should Be Well Trained

Written by Nick Stamoulis

When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have ...

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Should You Overhaul Your Business Website?

Written by Nick Stamoulis

How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...

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Don’t Underestimate How Much Digital Marketing Matters

Written by Nick Stamoulis

When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...

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Interruption in Digital Marketing Doesn’t Work

Written by Nick Stamoulis

Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...

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Website Content – Images Should Support the Content

Written by Nick Stamoulis

It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...

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Build a Solid Foundation Before Advertising

Written by Nick Stamoulis

When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...

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Avoid Unwanted Sources of Traffic

Written by Nick Stamoulis

When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...

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Make Sure PPC Has Its Place

Written by Nick Stamoulis

Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...

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Know When to Really Use PPC

Written by Nick Stamoulis

Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...

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Domain Age Adds Credibility to Your Brand

Written by Nick Stamoulis

When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...

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Timing Has to Be Right with Digital Advertising

Written by Nick Stamoulis

When you are looking to make an impact with your digital advertising, timing is essential. The best time of day will depend on the type of audience you want to target and the product or service you are trying to promote. With so many different options available for targeting consumers, it can be har...

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Believe In Your Digital Marketing Success

Written by Nick Stamoulis

So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...

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Brand Identity Is Important to Your Digital Marketing

Written by Nick Stamoulis

Branding is the way your company's products and services are set apart from other similar products or services. Branding can be in many forms, including a logo, slogan, font choice, color scheme, and even the physical appearance of the packaging. The goal of branding is to create a connection betwee...

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Customize a Web Marketing Strategy for Your Brand

Written by Nick Stamoulis

Your business is unique and it makes sense that you want your marketing plan to reflect that. When it comes to web marketing, there are certain activities that should be in the mix, such as social media, content marketing, online advertising, such as PPC and social media advertising, and SEO. Howeve...

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Plan Your Digital Marketing for the Future

Written by Nick Stamoulis

Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...

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Focus Your Efforts on High-Yield Activities

Written by Nick Stamoulis

When it comes to digital marketing, every task may seem important and deserving of your attention. However, that is simply not the case. Too often, we see people getting bogged down in tiny details that really don't matter much for the big picture. According to the Pareto Principal, 80% of your res...

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Don’t Rely on Sales Departments to Generate Leads

Written by Nick Stamoulis

We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams. Too often, however, companies make the error of relying on sales professionals to keep the pipeline filled with prospects. Known as r...

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