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Digital Marketing Articles

Consider Budget When Creating Your Digital Marketing Plan

Written by admin

When you first put together your digital marketing plan, budget is a factor. You may have a certain amount of money set aside for things like website design, advertising, and to simply create and execute the plan in the first place. However, one thing that many people don't realize is that budgeting...

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Importance of Consistency with Your Digital Marketing

Written by Nick Stamoulis

Having potential or current customers perceive your company in a certain way is essential. But what happens if there are situations out of your control that halt your business operations? What do you do if the economy starts to downturn? Is your first instinct to cut back so that you can save money?...

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Use Data to Fine Tune Your Digital Marketing

Written by Nick Stamoulis

In our many years of experience in digital marketing, we know what works and what doesn't. When we start a new digital marketing program for our clients, we use our experience to create a plan for you that will get the job done. We use similar elements from program to program because we know that it...

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Finding a Balance When Communicating with Clients

Written by Nick Stamoulis

When it comes to helping our clients with their digital marketing, it is important to be in regular communication with them. In fact, communication is an important part of the process. However, there is such a thing as overdoing it. Communicating is wonderful and important, but not at the expense of...

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Deliver Content Your Audience Wants to Read

Written by Nick Stamoulis

When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...

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Value of Press Releases for Digital Marketing

Written by Nick Stamoulis

Websters's Dictionary defines a press release as "an official statement that gives information to newspapers, magazines, television news programs, and radio stations." This is the purpose of a press release in its simplest form. When you have a newsworthy item, you write a press release to let the...

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Your Business Website Should Add Value

Written by Nick Stamoulis

Most of us know that a business website serves to let people know about their goods and services and to attract potential clients or customers. On the surface, the website is designed to showcase all that the business has to offer. However, potential and existing clients and customers may be turned ...

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Cultural Mindset Matters with Digital Marketing

Written by Nick Stamoulis

When it comes to digital marketing, we all know that content plays a big role in that. How we place words together, the words we choose in the first place, the choices we make article topics, the way we organize our websites, and pretty much every activity that is part of digital marketing all depen...

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Spend Money on Digital Marketing But Do So Wisely

Written by Nick Stamoulis

No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If ther...

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Social Media Automation Pros and Cons

Written by Nick Stamoulis

Social media is an important part of every digital marketing strategy. It can help businesses of all sizes in various ways. For example, it can give you the ability to nurture leads, put the word out about your business in front of a larger audience, and let your existing customers know of any deals...

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Effective Communications Between Partner and Client

Written by Nick Stamoulis

When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...

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How Your SEO Program Can Add Value

Written by Nick Stamoulis

When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...

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Digital Marketing Can Boost Your Brand

Written by Nick Stamoulis

Digital marketing is necessary for most modern businesses. Most have adopted digital marketing to reach a broader audience in a practical and measurable way. There are various digital marketing strategies that one can implement in their businesses depending on the business needs. The internet pro...

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Is Search Engine Rank Important for B2B?

Written by Nick Stamoulis

When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...

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Create Content for Every Phase of the Buying Cycle

Written by Nick Stamoulis

When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...

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Building Traffic Isn’t All You Should Care About

Written by Nick Stamoulis

When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success. The truth is, there is a lot that goes into making sure your program, and it all starts before you even get going wi...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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Don’t Create Pages Just for SEO

Written by Nick Stamoulis

When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...

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Create a Quality User Experience On Your Website

Written by Nick Stamoulis

It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...

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Can PPC Affect Organic Search Results?

Written by Nick Stamoulis

When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....

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Is Your Online Branding Outdated?

Written by Nick Stamoulis

Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...

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Don’t Underestimate How Much Digital Marketing Matters

Written by Nick Stamoulis

When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...

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Digital Marketing Doesn’t Need to Be Aggressive

Written by Nick Stamoulis

Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...

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Handling Trends in Digital Marketing

Written by Nick Stamoulis

It is inevitable that strategies and methods might change when it comes to digital marketing. Each year, people try to predict what the year's "trends" will be. People eagerly implement these changes without really thinking about it. The truth is, there is a reason why certain digital marketing stra...

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Relationship Building In Digital Marketing Is Important

Written by Nick Stamoulis

According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...

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When Should You Hire a Digital Marketing Agency?

Written by Nick Stamoulis

It's true that all businesses need a solid foundation when it comes to their digital marketing. However, many don't realize that there is a right time to start a relationship with a digital marketing, and a time that isn't optimal. Although we can technically help everyone achieve their goals, there...

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Are Your Expectations for Digital Marketing Realistic?

Written by Nick Stamoulis

It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic. It doesn't matter what kind of business you have, whether your website is new or has been around for a while, or if you are completely new to digital marketing or not. The strat...

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Don’t Let Your SEO Process Define You

Written by Nick Stamoulis

It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...

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Is Your Digital Marketing Approach Disjointed?

Written by Nick Stamoulis

These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...

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Digital Marketing Programs Should Be Customized

Written by Nick Stamoulis

Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...

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Digital Marketing Clients Need to Be Reasonable

Written by Nick Stamoulis

As a digital marketing agency, we are devoted to making sure that you deliver the best results possible. Because we juggle multiple clients and projects, we need to make sure that our clients know what to expect. This means that we have a big picture mindset of making sure we develop the right strat...

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Don’t Work Task Your Digital Marketing to Death

Written by Nick Stamoulis

When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going. You're so eager, in fact, that you could load your plate with far too many activities. While your enthusiasm is certainly a good thing, it isn't necessarily produc...

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Social Media and Sales Generation Don’t Often Mix

Written by Nick Stamoulis

It's true that social media is an important part of any digital marketing campaign. It doesn't matter what kind of business you have, social media will be an integral part of the strategy. It can help brand your business, get the word out about your products and services, and even nurture leads. Thi...

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Traffic: It’s Important to Attract the Right Visitors

Written by Nick Stamoulis

Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...

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Don’t Be Afraid to Experiment in Digital Marketing

Written by Nick Stamoulis

When it comes to digital marketing, there are two general ways of looking at it. First, you have the marketing tasks that you do on a consistent, regular basis, such as posting new content and participating in social media. These are the tasks that will form the foundation of your digital marketing ...

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Don’t Stop Your Digital Marketing Once You Get Leads

Written by Nick Stamoulis

When it comes to digital marketing, you probably work hard to get those leads coming. In fact, it could feel as if you once you do start getting leads, you could back off from your marketing, at least a little bit. What happens when you get through this list? Well, in order to keep growing your busi...

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Get to Know Your Audience to Make Decisions

Written by Nick Stamoulis

In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...

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User Experience Can Enhance Your Digital Marketing

Written by Nick Stamoulis

User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...

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Importance of Budget Planning for Digital Marketing

Written by Nick Stamoulis

Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan. After all, most people use the internet to find companies, research products, and to eventually buy products. Even if the business has a physical locatio...

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Link Portfolio and Highly Trafficked Websites

Written by Nick Stamoulis

It is no secret that everyone who runs a website would like for it to be highly trafficked. Everything that we do, from writing content on a regular basis to posting on social media, is designed to attract people to the site. Once they visit the site, they will enjoy your content, get to know your b...

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