x

Digital Marketing Articles

We Can Help Everyone – But Are We a Good Fit?

Written by Nick Stamoulis

Brick Marketing has been in business since 2005 and the Internet has changed a lot during that time period. We have a lot of experience honing and refining our techniques, while also staying current with common industry best practices. We've had a lot of different types of clients over the years, as...

Read More

Get to Know Your Audience to Make Decisions

Written by Nick Stamoulis

In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...

Read More

Traffic: It’s Important to Attract the Right Visitors

Written by Nick Stamoulis

Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...

Read More

SEO Has a Gray Area

Written by Nick Stamoulis

We are a white hat SEO firm, which means that everything we do is in line with Google's webmaster guidelines. Google is all about creating a good user experience through their search results, and their guidelines are designed to help encourage usability of the results when a query is made. Websit...

Read More

User Experience Can Enhance Your Digital Marketing

Written by Nick Stamoulis

User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...

Read More

Should You Use a Proprietary CMS?

Written by Nick Stamoulis

When it comes to creating a website for your business or brand, there are two basic options. You could opt to use an open source content management system, such as Wordpress, or you could customize a CMS exclusively for your business. There are some definite pros and cons to using each of these opti...

Read More

Pros and Cons of Hiring a Local Digital Marketing Firm

Written by Nick Stamoulis

These days, it isn't necessary to hire a local digital marketing firm since everything can be done remotely. Firms could be located anywhere in the world. However, businesses often struggle with this idea. They often believe that their SEO and marketing service providers need to be in their local ar...

Read More

Sales and Marketing Need to Work Together

Written by Nick Stamoulis

Departments in businesses tend to function in their own little bubbles. This isn't a good approach because many of these teams could easily cooperate with one another and make their jobs easier, while also help the business as a whole. This is especially true with the sales and marketing departments...

Read More

Goal of Digital Marketing is to Increase Traffic

Written by Nick Stamoulis

Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline. Offline marketing tends to have specific goals, such as generating leads or maybe for branding. The same is true for digital marketing, except the number one purpos...

Read More

SEO Tips for Seasonal Businesses

Written by Nick Stamoulis

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...

Read More

Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

Read More

How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

Read More