Digital Marketing Articles

What Is a Digital Marketing Strategy?

Written by Nick Stamoulis

Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business. The long-term goal of a digital marketing strategy is to develop an online presence that will create positive brand awaren...

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Can Digital Marketing Help You Get Immediate Traffic?

Written by Nick Stamoulis

The goal of digital marketing is to ultimately spread the word about your business online. The end result is that more eyes will see what your business is all about if you're doing the process right. The majority of strategies take time to mature, and the result is that it can take several months or...

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Performing a Competitor Analysis for Digital Marketing

Written by Nick Stamoulis

In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis. A competitor analysis will tell you exactly what they are doing in terms of digital marketing. You'll be able to gain insights from their content marketing, social media...

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History and Evolution of Digital Marketing

Written by Nick Stamoulis

Digital marketing has changed considerably since it first began over the past thirty years or so. The changes seem to have corresponded with developments in technology, and it will continue to evolve as new technologies are introduced. The industry constantly adapts and changes to meet various soci...

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Measuring Success in Digital Marketing

Written by Nick Stamoulis

There's no doubt that digital marketing is an important part of your business. There are many components to a digital marketing strategy, and it could take some trial and error before you find he right mix for your needs. Along the way, you'll want to measure success - but how do you do that? Not on...

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Know Your Audience for Digital Marketing

Written by Nick Stamoulis

Knowing your audience is so important for digital marketing, and it is something that we don’t always think about once we get started. What does it mean to know your audience? Well, this means that you will understand everything about them, such as their likes, dislikes, values, and believes. This...

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Put Your Audience First with Digital Marketing

Written by Nick Stamoulis

While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...

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Digital Marketing Success Requires Leadership Buy-In

Written by Nick Stamoulis

Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team. There could be a variety of reasons for potential resistance amongst organizational leadership. However, most forms of resistance can be overcome with a productive conv...

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Competitive Analysis for Digital Marketing

Written by Nick Stamoulis

Performing a digital competitive analysis is essential for effective digital marketing. By understanding your competitors' online presence, you can learn what strategies and tactics to attract customers and adapt your digital marketing plan accordingly. Keep in mind, however, that just because your ...

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Build a Solid Digital Marketing Foundation

Written by Nick Stamoulis

When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work well. You could be getting excited about some videos that will make your content marketing stand out. You may even launch a podcast! Well...

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Digital Marketing Takes Time

Written by Nick Stamoulis

When it comes to digital marketing, you need to make sure that you give it enough time to work. It isn't a simple matter of executing the digital marketing program and the making changes as needed. You can't make changes too soon, otherwise you could harm your progress. You also don't want to make t...

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Grow Your Business with Digital Marketing

Written by Nick Stamoulis

Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers. We are living in a digital age where millions of people are spending most of their time on electronic media. Many companies are increasingly becoming aware of this fact, thus are using these o...

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Digital Marketing is Important for Branding

Written by Nick Stamoulis

It's true that branding your business is a multi-faceted process, with branding activities happening both online and off. Business activities that involve branding include handing out a brochure with your company logo, designing your office, or using digital strategies to market your business. In fa...

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Don’t Lose Momentum With Your Digital Marketing

Written by Nick Stamoulis

Digital marketing is important for every business. However, it is so easy to lose momentum. It shouldn't be, but digital marketing is often the first thing to get brushed aside when things get busy. No matter what, it is so important not to lose momentum. We have seen this many times - companies get...

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Is Your Website Optimized to Convert?

Written by Nick Stamoulis

It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while. However, a website is about more than just placing information on a series of pages and letting people know your website exists. Sure, that's part of it. But the bi...

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Digital Marketing Should Help You Grow Your Business

Written by Nick Stamoulis

When it comes to digital marketing, sometimes the objectives can be lost in the shuffle. It is all too easy to simply come up with a strategy and execute without really putting much thought into it. As long as you are making progress with your digital marketing efforts, it can't be all bad, right? ...

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Customer Avatar Can Benefit Your Digital Marketing

Written by Nick Stamoulis

It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right. In fact, some businesses actually need more than one avatar.  Too often, people proceed with creating their strategies without giving the avatar a second thought, but this is an error. Having t...

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Refresh Your Digital Marketing Strategy Periodically

Written by Nick Stamoulis

So, you have a digital marketing strategy in place that you execute consistently and faithfully. In fact, consistency is one of the biggest ingredients to the success of any digital marketing campaign. However, many businesses create their strategies and then don't revisit them for several years. ...

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Digital Marketing for Highly Specialized Businesses

Written by Nick Stamoulis

When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...

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Build Up Your Branded Search Presence

Written by Nick Stamoulis

One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...

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Digital Marketing Helps Build Your Brand

Written by Nick Stamoulis

Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...

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Introducing Your Brand to Your Audience

Written by Nick Stamoulis

Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...

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Your In-House Marketing Team Should Be Well Trained

Written by Nick Stamoulis

When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have ...

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Should You Overhaul Your Business Website?

Written by Nick Stamoulis

How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...

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Don’t Underestimate How Much Digital Marketing Matters

Written by Nick Stamoulis

When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...

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Interruption in Digital Marketing Doesn’t Work

Written by Nick Stamoulis

Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...

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Website Content – Images Should Support the Content

Written by Nick Stamoulis

It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...

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Build a Solid Foundation Before Advertising

Written by Nick Stamoulis

When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...

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Avoid Unwanted Sources of Traffic

Written by Nick Stamoulis

When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...

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Make Sure PPC Has Its Place

Written by Nick Stamoulis

Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...

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Know When to Really Use PPC

Written by Nick Stamoulis

Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...

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Domain Age Adds Credibility to Your Brand

Written by Nick Stamoulis

When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...

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Timing Has to Be Right with Digital Advertising

Written by Nick Stamoulis

When you are looking to make an impact with your digital advertising, timing is essential. The best time of day will depend on the type of audience you want to target and the product or service you are trying to promote. With so many different options available for targeting consumers, it can be har...

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Believe In Your Digital Marketing Success

Written by Nick Stamoulis

So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...

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Brand Identity Is Important to Your Digital Marketing

Written by Nick Stamoulis

Branding is the way your company's products and services are set apart from other similar products or services. Branding can be in many forms, including a logo, slogan, font choice, color scheme, and even the physical appearance of the packaging. The goal of branding is to create a connection betwee...

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Customize a Web Marketing Strategy for Your Brand

Written by Nick Stamoulis

Your business is unique and it makes sense that you want your marketing plan to reflect that. When it comes to web marketing, there are certain activities that should be in the mix, such as social media, content marketing, online advertising, such as PPC and social media advertising, and SEO. Howeve...

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Plan Your Digital Marketing for the Future

Written by Nick Stamoulis

Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...

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Focus Your Efforts on High-Yield Activities

Written by Nick Stamoulis

When it comes to digital marketing, every task may seem important and deserving of your attention. However, that is simply not the case. Too often, we see people getting bogged down in tiny details that really don't matter much for the big picture. According to the Pareto Principal, 80% of your res...

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Don’t Rely on Sales Departments to Generate Leads

Written by Nick Stamoulis

We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams. Too often, however, companies make the error of relying on sales professionals to keep the pipeline filled with prospects. Known as r...

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Company Leadership Can Harm Digital Marketing Process

Written by Nick Stamoulis

When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...

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Hire a Digital Marketing Agency Based on Their Expertise

Written by Nick Stamoulis

Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led yo...

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Has Your Organic Growth Flat Lined?

Written by Nick Stamoulis

It's true that digital marketing required a long term investment. This is especially true for activities such as search engine optimization, which basically rely on consistent and ongoing effort to achieve the desired results. Let's just image that you have been consistent for the past year or so. Y...

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Goal of Digital Marketing is to Increase Traffic

Written by Nick Stamoulis

Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline. Offline marketing tends to have specific goals, such as generating leads or maybe for branding. The same is true for digital marketing, except the number one purpos...

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Sales and Marketing Need to Work Together

Written by Nick Stamoulis

Departments in businesses tend to function in their own little bubbles. This isn't a good approach because many of these teams could easily cooperate with one another and make their jobs easier, while also help the business as a whole. This is especially true with the sales and marketing departments...

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Your Main Brand Should Get Top Priority

Written by Nick Stamoulis

Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...

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Specialization is a Factor for Digital Marketing

Written by Nick Stamoulis

It's true that the strategies associated with digital marketing can help every business out there get noticed online. In fact, these strategies always involve the same general items - search engine optimization, social media, and content marketing. What differs is that the specific way these strateg...

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Traffic Should Come From a Variety of Sources

Written by Nick Stamoulis

One of the chief functions of online marketing is to increase website traffic. Of course, that doesn't quite tell the whole story. The traffic needs to be highly targeted because the underlying goal is for marketing to use these traffic generation tactics to help the business grow as a whole. How...

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Design Isn’t As Important As Usability

Written by Nick Stamoulis

When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...

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Make Sure Your Brand Shows Signs Of Life

Written by Nick Stamoulis

When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate. We see this a lot, where brands market their businesses aggressively online until they get busy with other activities. Before they know it, they don't do their digita...

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Results is the Main Goal of Digital Marketing

Written by Nick Stamoulis

When we first start working with our clients, we spend a lot of time with them so that we can assess their goals. Depending on what their goals are, we then come up with a digital marketing strategy that will best help them achieve their goals. Typical goals could include: Getting more leads th...

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Fully Control Your Brand Message

Written by Nick Stamoulis

When it comes to digital marketing, it stands to reason that you want to use it in a way that will allow you to control your own brand's message. On some level, you have total control over what happens. After all, you are in charge of your website's content and its appearance. However, there are ...

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Avoid Turnover in Your Marketing Department

Written by Nick Stamoulis

When it comes to digital marketing, it is important to be consistent. This usually means that once you come up with a strategy, you need to give yourself enough time to execute it properly, and then after that, you need to give it enough time to actually work. It could take at least a year to get yo...

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Digital Marketing Can Help You Grow Your Business

Written by Nick Stamoulis

Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business. What this means completely depends on your end goal and the...

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Your Digital Marketing Needs to Target the Right People

Written by Nick Stamoulis

When it comes to digital marketing, small business owners need to understand that if your business is attracting a lot of people, this isn't necessarily the ideal scenario. You may believe that the more traffic you have coming to your website, the more successful, the better your business will be. W...

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Seasonality and Marketing Your Brand Online

Written by Nick Stamoulis

Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling ...

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Keep a Consistent Message Across All Platforms

Written by Nick Stamoulis

When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...

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Digital Marketing Checklist for Startups

Written by Nick Stamoulis

As a startup, you are understandably excited to get the word out about your new business. When putting together your business plan, you should also be spending time planning out your marketing campaign, particularly your digital marketing. Your likely have limited resources, so you want to make sure...

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Don’t Hire Us Here’s Why

Written by Nick Stamoulis

You're excited about your small business and you believe in it. You know that there is real potential for your business, and you are excited to get the word out. You might even think you need outside help to get things on track. Well, wanting to find help is a great thing, especially if you don't ha...

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Pay Attention to Marketing With Your Small Business

Written by Nick Stamoulis

Small business owners are often stretched pretty thin. Chances are they don't have a lot of employees, which means they tend to wear many hats. As a result of this, some crucial business tasks may be glossed over, forgotten, or ignored. One of the things that gets forgotten is marketing. Small bu...

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Social Media Promotion Is a Long Term Strategy

Written by Nick Stamoulis

When it comes to digital marketing, there are many strategies that can be used to increase your online presence. Maintaining a consistent social media strategy is one of those activities that businesses can use to draw people to their brands. However, this can be difficult to achieve, especially in ...

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It is Not Enough to Simply Like Your Business Idea

Written by Nick Stamoulis

There's a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients. If you don't enjoy what you're doing, you won't stick with it through the ups and downs, and you'll give up before you ever see success. However, many startups mak...

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Why Businesses Need To Invest In Digital Marketing

Written by Nick Stamoulis

Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...

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Can You Prove That SEO Works?

Written by Nick Stamoulis

There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...

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