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Digital Marketing Articles

Has Your Organic Growth Flat Lined?

Written by Nick Stamoulis

It's true that digital marketing required a long term investment. This is especially true for activities such as search engine optimization, which basically rely on consistent and ongoing effort to achieve the desired results. Let's just image that you have been consistent for the past year or so. Y...

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Building Trust With Your SEO and Digital Marketing Firm

Written by Nick Stamoulis

Trust is an important part of any relationship, and the relationship between the agency and the client is no different. It stands to reason that the company that you hire to take care of your digital marketing should have your trust, but just like any relationship, this trust will be built over time...

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Maintain Your Core Digital Marketing Before Diversifying

Written by Nick Stamoulis

When it comes to digital marketing, it is true that diversification can increase your rate of success. However, it is also possible to have so many marketing channels open that none of them end up being truly effective. The best approach is to find a balance between diversification, and making sure ...

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Traffic Disappearing? It Won’t Always Be Consistent

Written by Nick Stamoulis

When it comes to digital marketing, your main goal is likely to receive an increase in targeted traffic. In order to do this, you will want to employ different strategies. For example, SEO is a big part of digital marketing, as well as content marketing, social media, and even paid advertising like ...

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Importance of Marketing No Matter What Is Going On

Written by Nick Stamoulis

The world can be an unpredictable place, and some of these events could impact your business. The economy takes a downturn. A global pandemic sweeps the word and your business takes a hit. The industry you do business in changes and one of your products becomes obsolete. This is the nature of the wo...

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PPC and Social Media Advertising Can Enhance Results

Written by Nick Stamoulis

When setting out to create a digital marketing campaign, it makes sense that you want to come up with the most effective strategy possible. The goal is to ultimately find a way to maximize results, and most campaigns include a combination of strategies, such as SEO, content marketing, and social med...

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Social Media Promotion Is a Long Term Strategy

Written by Nick Stamoulis

When it comes to digital marketing, there are many strategies that can be used to increase your online presence. Maintaining a consistent social media strategy is one of those activities that businesses can use to draw people to their brands. However, this can be difficult to achieve, especially in ...

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Importance of Consistency with Your Digital Marketing

Written by Nick Stamoulis

Having potential or current customers perceive your company in a certain way is essential. But what happens if there are situations out of your control that halt your business operations? What do you do if the economy starts to downturn? Is your first instinct to cut back so that you can save money?...

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Claim Your Brand in the SERPs

Written by Nick Stamoulis

When it comes to marketing your business online, it stands to reason that you'll want to have a strong presence. The greater the exposure you can have, the more likely it will be that you'll attract new customers. This means that you'll need to have an extensive web presence that extends beyond havi...

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Avoid Unwanted Sources of Traffic

Written by Nick Stamoulis

When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...

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Don’t Overthink Your Video Marketing Campaigns

Written by Nick Stamoulis

Video marketing is a valuable part of any digital marketing campaign. Videos are a nice way to get people to engage with your brand, but they only work if the videos are done well. It is a misconception that videos need to be perfect before being launched. Perfection can be difficult to achieve, and...

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Create a Quality User Experience On Your Website

Written by Nick Stamoulis

It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...

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Have Realistic Goals for Your SEO Program

Written by Nick Stamoulis

It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...

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Are Customer Reviews Important for eCommerce?

Written by Nick Stamoulis

Just because there might be a lot of competition online when it comes to doing business, that doesn't mean you can't be successful. You just need a way to stand apart! Maintaining a good digital presence is about more than just going through the motions, there has to be something personal attached t...

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Does Guest Posting Still Work?

Written by Nick Stamoulis

Guest posting is a tactic that has worked in the past as a tool for developing quality backlinks. When Google cracked down on this practice because of their rules about "link schemes", many people stopped guest posting. However, as it turns out, they didn't need to do that. Guest blog posting is sti...

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Do Web Developers Need to Know SEO?

Written by Nick Stamoulis

When it comes to creating a website, there is a lot that goes into it. From planning the website's content, designing the page layout, and making sure it runs properly, the developer is in charge of making sure the end result is one that will best represent the company. What does this mean exactly? ...

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Determining the Preferred Domain for Business

Written by Nick Stamoulis

Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years. Choosing a domain name is even more important than actually naming the business since it will form the cornerstone of your business and marketing dealings, especially onlin...

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Marketing Message Needs to Match Expectations

Written by Nick Stamoulis

The main goal of digital marketing is to spread the word about a business. There are other goals that can come about from this desire, such as getting new leads, boosting traffic to a website, or branding. Besides that, marketing is all about messaging. Everything that is done concerning digital ...

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Don’t Let Your SEO Process Define You

Written by Nick Stamoulis

It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...

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Should You Still Write Guest Posts?

Written by Nick Stamoulis

There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO. Those days are long behind us, thanks to Google cracking down on how websites obtain backlinks. These days, backlinks should be natural and not forced. Back when this was a viable tool for backlinks,...

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Keep Your Blog With New Content

Written by Nick Stamoulis

It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience  reasons to ...

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How Your SEO Program Can Add Value

Written by Nick Stamoulis

When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...

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Is Search Engine Rank Important for B2B?

Written by Nick Stamoulis

When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...

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Can You Prove That SEO Works?

Written by Nick Stamoulis

There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...

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Handling Multiple Cities and Locations with SEO

Written by Nick Stamoulis

When it comes to search engine optimization, several factors need to be taken into account. One of them is the question of whether or not you need to optimize on the national or local level. We believe that optimization should happen on both a national and local level, but the strategies should chan...

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Technical SEO Audit – Check Your Website for Problems

Written by Nick Stamoulis

SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...

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Deliver Content Your Audience Wants to Read

Written by Nick Stamoulis

When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...

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Effective Communications Between Partner and Client

Written by Nick Stamoulis

When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...

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Know When to Really Use PPC

Written by Nick Stamoulis

Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...

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Social Media Doesn’t Always Need to Drive Revenue

Written by Nick Stamoulis

When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percentage...

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Create Content for Every Phase of the Buying Cycle

Written by Nick Stamoulis

When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...

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You Get What You Pay for With Digital Marketing Firms

Written by Nick Stamoulis

There is a popular adage in our culture that states, "You get what you pay for." Webster's Dictionary defines this sentiment by explaining that it is, "used to say that a thing that can be bought for a very low price probably isn't very good." This could pertain to just about everything, such as a ...

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Email Newsletter Marketing Helps Your SEO

Written by Nick Stamoulis

When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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B2B Touchpoints Keep You In Front of the Customer

Written by Nick Stamoulis

In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as  an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and p...

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History of Google Panda and Penguin Updates

Written by Nick Stamoulis

These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...

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Can PPC Affect Organic Search Results?

Written by Nick Stamoulis

When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....

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Is Your Online Branding Outdated?

Written by Nick Stamoulis

Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...

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Be Careful When Optimizing Pages With Different Keywords

Written by Nick Stamoulis

It's true that optimizing pages with keywords is a key component of search engine optimization. However, it isn't enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect. The ultimate goal is to match each page on the website with ...

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Get to Know the Types of Inbound Marketing

Written by Nick Stamoulis

The sole function of inbound marketing is to use content to create positive online experiences for your audience. Goals for inbound marketing can differ from increasing brand awareness to making sales. Ultimately, inbound marketing's purpose is to make connections with people online and supply them ...

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Don’t Create Pages Just for SEO

Written by Nick Stamoulis

When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...

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Relationship Building In Marketing Is Important

Written by Nick Stamoulis

According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...

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Digital Marketing Doesn’t Need to Be Aggressive

Written by Nick Stamoulis

Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...

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Why Businesses Need To Invest In Digital Marketing

Written by Nick Stamoulis

Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...

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