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Digital Marketing Articles

Digital Marketing Can Help You Grow Your Business

Written by Nick Stamoulis

Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business. What this means completely depends on your end goal and the...

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Seasonality and Marketing Your Brand Online

Written by Nick Stamoulis

Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling ...

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Keep a Consistent Message Across All Platforms

Written by Nick Stamoulis

When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...

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Social Media Promotion Is a Long Term Strategy

Written by Nick Stamoulis

When it comes to digital marketing, there are many strategies that can be used to increase your online presence. Maintaining a consistent social media strategy is one of those activities that businesses can use to draw people to their brands. However, this can be difficult to achieve, especially in ...

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Why Businesses Need To Invest In Digital Marketing

Written by Nick Stamoulis

Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...

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Can You Prove That SEO Works?

Written by Nick Stamoulis

There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...

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Be Careful Not to Trust the Wrong People

Written by Nick Stamoulis

As a leader in your company, it stands to reason that you want to make the best decisions possible when it comes to marketing. You want your marketing efforts to attract the right people, and the efforts should also help convert them into paying customers. It may seem as if there is a lot of confli...

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Data Overcomplicates Digital Marketing

Written by Nick Stamoulis

It's true that digital marketing has a lot of steps associated with it, but that doesn't mean that it has to be complicated. In fact, the exact opposite is true. Sometimes, the best plans are the simplest ones, and you want to implement a digital marketing strategy that is well thought out, but that...

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What We Do Now Will Pay Off in the Future

Written by Nick Stamoulis

When it comes to getting the results you want for your digital marketing, it takes a lot of grunt work. This work is unglamorous, and it could take months of consistent execution of this plan before you see results. It can be unglamorous work, and it is easy to get frustrated and give up. However...

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Make Sure You Retain Control of Your Digital Assets

Written by Nick Stamoulis

When it comes to digital marketing, there are several digital assets that you may have that are part of your campaign. This is especially true for your website (or websites) and social media accounts, which are likely going to be your main assets. Before working with a digital marketing agency, y...

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Traffic Disappearing? It Won’t Always Be Consistent

Written by Nick Stamoulis

When it comes to digital marketing, your main goal is likely to receive an increase in targeted traffic. In order to do this, you will want to employ different strategies. For example, SEO is a big part of digital marketing, as well as content marketing, social media, and even paid advertising like ...

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PageRank Is Not Important for Digital Marketing Success

Written by Nick Stamoulis

Once the prime measurement of success of success, PageRank was highly regarded and always talked about. Clients would tell us that they wanted to rank in certain spots for certain keywords, and at the time, this was a decent measurement of how well a digital marketing program was working. After Goog...

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Guide to Collaborating with a Digital Marketing Agency

Written by Nick Stamoulis

Once you decide to hire a digital marketing agency, it marks the beginning of a potentially successful partnership. However, your work isn't done once you hire them. You are going to need to play a somewhat active role in the process, especially if you are working with an agency that is dedicated to...

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Keep Your Blog With New Content

Written by Nick Stamoulis

It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience  reasons to ...

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Technical SEO Audit – Check Your Website for Problems

Written by Nick Stamoulis

SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...

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We Can Help Everyone – But Are We a Good Fit?

Written by Nick Stamoulis

Brick Marketing has been in business since 2005 and the Internet has changed a lot during that time period. We have a lot of experience honing and refining our techniques, while also staying current with common industry best practices. We've had a lot of different types of clients over the years,...

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Focus on the Right Things in Digital Marketing

Written by Nick Stamoulis

When it comes to digital marketing, it's true that there are a lot of things that you can do. Your time and resources aren't endless, so you need to be in the mindset to focus on the right activities. If you focus on the wrong things, your results won't be as good as you hope. If you manage to focus...

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Maintain Your Core Digital Marketing Before Diversifying

Written by Nick Stamoulis

When it comes to digital marketing, it is true that diversification can increase your rate of success. However, it is also possible to have so many marketing channels open that none of them end up being truly effective. The best approach is to find a balance between diversification, and making sure ...

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You Get What You Pay for With Digital Marketing Firms

Written by Nick Stamoulis

There is a popular adage in our culture that states, "You get what you pay for." Webster's Dictionary defines this sentiment by explaining that it is, "used to say that a thing that can be bought for a very low price probably isn't very good." This could pertain to just about everything, such as...

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Social Media Doesn’t Always Need to Drive Revenue

Written by Nick Stamoulis

When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percent...

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Brand Identity and Digital Marketing Work Together

Written by Nick Stamoulis

There are many components to digital marketing, and they all work together to help you reach your goals. Most of us know about the major players, such as content, social media, and search engine optimization. However, there is an intangible part of digital marketing that we don't talk about as much,...

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Handling Multiple Cities and Locations with SEO

Written by Nick Stamoulis

When it comes to search engine optimization, several factors need to be taken into account. One of them is the question of whether or not you need to optimize on the national or local level. We believe that optimization should happen on both a national and local level, but the strategies should chan...

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Importance of Consistency with Your Digital Marketing

Written by Nick Stamoulis

Having potential or current customers perceive your company in a certain way is essential. But what happens if there are situations out of your control that halt your business operations? What do you do if the economy starts to downturn? Is your first instinct to cut back so that you can save money?...

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Use Data to Fine Tune Your Digital Marketing

Written by Nick Stamoulis

In our many years of experience in digital marketing, we know what works and what doesn't. When we start a new digital marketing program for our clients, we use our experience to create a plan for you that will get the job done. We use similar elements from program to program because we know that it...

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Finding a Balance When Communicating with Clients

Written by Nick Stamoulis

When it comes to helping our clients with their digital marketing, it is important to be in regular communication with them. In fact, communication is an important part of the process. However, there is such a thing as overdoing it. Communicating is wonderful and important, but not at the expense of...

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Deliver Content Your Audience Wants to Read

Written by Nick Stamoulis

When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...

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Value of Press Releases for Digital Marketing

Written by Nick Stamoulis

Websters's Dictionary defines a press release as "an official statement that gives information to newspapers, magazines, television news programs, and radio stations." This is the purpose of a press release in its simplest form. When you have a newsworthy item, you write a press release to let the...

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Your Business Website Should Add Value

Written by Nick Stamoulis

Most of us know that a business website serves to let people know about their goods and services and to attract potential clients or customers. On the surface, the website is designed to showcase all that the business has to offer. However, potential and existing clients and customers may be turned ...

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Cultural Mindset Matters with Digital Marketing

Written by Nick Stamoulis

When it comes to digital marketing, we all know that content plays a big role in that. How we place words together, the words we choose in the first place, the choices we make article topics, the way we organize our websites, and pretty much every activity that is part of digital marketing all depen...

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Spend Money on Digital Marketing But Do So Wisely

Written by Nick Stamoulis

No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If ther...

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Social Media Automation Pros and Cons

Written by Nick Stamoulis

Social media is an important part of every digital marketing strategy. It can help businesses of all sizes in various ways. For example, it can give you the ability to nurture leads, put the word out about your business in front of a larger audience, and let your existing customers know of any deals...

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Effective Communications Between Partner and Client

Written by Nick Stamoulis

When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...

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How Your SEO Program Can Add Value

Written by Nick Stamoulis

When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...

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Digital Marketing Can Boost Your Brand

Written by Nick Stamoulis

Digital marketing is necessary for most modern businesses. Most have adopted digital marketing to reach a broader audience in a practical and measurable way. There are various digital marketing strategies that one can implement in their businesses depending on the business needs. The internet pro...

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Is Search Engine Rank Important for B2B?

Written by Nick Stamoulis

When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...

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Create Content for Every Phase of the Buying Cycle

Written by Nick Stamoulis

When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...

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Building Traffic Isn’t All You Should Care About

Written by Nick Stamoulis

When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success. The truth is, there is a lot that goes into making sure your program, and it all starts before you even get going wi...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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