Digital Marketing Articles
Digital Marketing Budget Should Match Your Goals
When it comes to digital marketing, it isn't about stringing together a series of activities and calling it a strategy. There is a lot more than goes into it. In particular, it is important to honor that most digital marketing strategies have a budget associated with them. Again, it isn't about stri...
Develop Digital Marketing Efficiency
Digital marketing has many moving parts, which makes it easy for businesses to become overwhelmed and fall behind on tasks. Digital marketing efficiency can be added pressure, but it doesn't have to be. In fact, with an organized plan, you can focus on what matters and do the best possible job withi...
What Does a Fractional CMO Do?
A fractional CMO (Chief Marketing Officer) takes care of the same tasks as a full-time CMO, but in a part-time capacity. The benefits of hiring a fractional CMO include getting the expertise you for a short period of time and for a fraction of the cost of hiring a full-time CMO. Here's more informat...
Digital Marketing Agency Communication Is a Must
When you choose to work with a digital marketing agency partner, it goes without saying that you want to achieve results. In order to get what you want out of the relationship, you need to feel comfortable. You also need to feel listened to. If the agency has great communication skills, the ...
Ready for a Digital Marketing Partner?
Partnering with a digital marketer can be a great boost to your business, but before you decide to take the leap, there are certain things you should have in place first. A digital marketing partner can provide many benefits to your business, but they can't work with a blank slate. Here are some thi...
Digital Marketing Creates a Solid Foundation
Digital marketing has a lot of options that can help you promote your business. It's exciting to think about all the various and creative avenues you can take, but before you begin taking on activities such as starting a podcast, creating promotional or instructional videos, or social media advertis...
Digital Marketing and Websites Must Work Together
Having a website is essential for businesses looking to reach their target audience. Websites are powerful tools that are not only used to showcase products and services but also as a platform to build relationships with consumers. From increased visibility to increased customer trust and engagement...
Trust the Digital Marketing Vendor You Hire
When a firm creates digital content, it must know how to reach and convert its intended audience. Digital marketing takes many forms, and all firms must be able to utilize these potential resources to continue thriving. Why give up control when hiring a digital marketing agency? The truth is th...
Signs You Need a Fractional CMO
A fractional CMO can be an advantage to your business. A CMO, or Chief Marketing Officer, is a marketing executive who can help your marketing team improve and implement your marketing strategy on a part-time basis. A fractional CMO is the perfect option if you're looking to save money, but get the ...
Digital Marketing Budget Advice
Digital marketing is one of the foundations of your business' success. There are a lot of components that can go into a digital marketing strategy, so knowing what to budget for is important. By budgeting for your digital marketing, you can maximize your efforts and outcomes. Here are some things to...
Don’t be Afraid in Your Digital Marketing
Creating and implementing a digital marketing strategy can seem like an overwhelming process. You might think that marketing is enough to get you the results you want, so you devote the majority of your time and resources to that. Digital marketing will help you get the results you want for your bu...
Digital Marketing Data Creates a Roadmap
Digital marketing has become an incredibly important component of the business landscape in recent years. With more businesses than ever vying for a share of the same market, it has become paramount for companies to leverage the correct data to create marketing strategies that will be most effective...
Digital Marketing Results Are All That Matters
It's true that the goal of digital marketing is to engage customers in a personalized and interactive way, making it easier for companies to understand their customers' needs and provide a more effective customer experience. With digital marketing, businesses can reach a global audience and stay ahe...
Important B2B Digital Marketing Tips
Business-to-firm, or B2B, commerce refers to transactions between two businesses rather than transactions between a business and an individual customer. This transaction is undertaken for various purposes, including establishing new customers, building market share, and meeting global competition. ...
Do I Need to Hire a Fractional CMO?
A fractional CMO is a highly skilled and experienced marketing professional who provides strategic and tactical support to companies on a part-time or project basis. They also often specialize in specific industries or marketing areas. This means that they come with a deep understanding of the un...
Never Stop Your Digital Marketing Program
With the ongoing growth in the digital marketing industry, businesses are looking to market online efficiently and effectively. Current economic trends have left many companies with few options to reach potential customers. The main objective of digital marketing is to get an unlimited number of peo...
Digital Consultant vs. Agency: Pros and Cons
When it comes to outsourcing your digital marketing work, there are a few scenarios that you could choose from. For most businesses, it comes down to two options - whether to hire a digital marking consultant or an agency. There is no "one size fits all" approach here, and ultimately businesses need...
Digital Marketing Authenticity is Important
Digital marketing is rapidly becoming an essential aspect of the business. More companies are using the internet to promote their products and services, leading to a surge in competition for attention. Many entrepreneurs are deceived by the sheer number of digital marketing tools and platforms avail...
Set Up Conversion Tracking As a Starting Point
In digital marketing, it's crucial to have a conversion goal. This is because you need a benchmark for how everything is performing, and conversion tracking can let you know if you are on your way to achieving your goals. Conversion tracking should be one of the first things you set up when you star...
Digital Marketing Budgets Should Be Flexible
When putting together a digital marketing plan, part of that is to consider the budget. How much of your resources should be allocated to your digital marketing? Having a set dollar value isn't enough, either. You need to decide how this will break down between the various marketing activities, such...
How to Improve Your Digital Marketing Campaign
The digital age has revolutionized the way we live and work. From our smartphones to our computers, we use technology almost daily. This has led to an ever-growing sphere of influence for digital marketing. Below are three ways that you can improve your digital marketing efforts: Tweak Your SEO Str...
Digital Marketing Flexibility Leads to Success
With digital marketing, we all know that it is important to have a great strategy and implement it on a consistent basis. In fact, this is the core of what it takes to find success through your marketing efforts. However, what happens when you have been implementing your strategy consistently for a ...
Define the Elements of a Successful Digital Strategy
Digital marketing is an essential tool for businesses of all sizes. It can help you reach potential customers, keep existing customers engaged and informed, and build a stronger overall brand presence online. It is important to have an efficient marketing strategy to maximize the effectiveness of yo...
Things to Consider Before Hiring a Digital Marketing Vendor
Hiring a digital marketing agency can be a great investment for any business. It can help to increase brand visibility, reach more potential customers, and drive sales. However, before hiring a digital marketing agency, it is important to consider several factors that can make or break your success,...
Rebranding a Website Without a Redesign
If you're thinking of rebranding your company, it can seem like an inevitability to completely change your website. Many companies simply have a new website done without really thinking it through. Do you really need a redesign, or do you just think you do? Sometimes, less is more, and you are bette...
How to Plan a Digital Marketing Budget
It's true that businesses need a digital marketing budget. You can't actually come up with an effective digital marketing strategy unless you already have a budget, otherwise, you won't know how to spend these funds. Your business needs a digital marketing strategy. Common reasons include increased ...
Social Media Can be Used for Digital Branding
In today’s digital age, businesses of all sizes search for new and innovative ways to reach their target audience. Social media has become one of the most popular and successful marketing methods, allowing companies to create an engaging relationship with their customers and build a strong digital...
Digital Marketing Consistency Is Essential
It's true that digital marketing can help you improve your business results. However, it is only as effective as your overall efforts. Most people, when they start a digital marketing plan, execute with a lot of enthusiasm in the beginning. However, after a week or two, their efforts tend to fade. U...
Align Business Goals with Your Digital Marketing Plan
It's true that the general goals of every business is to increase their customer base and also to make sales, as well as other goals that need to be met, depending on the business. Digital marketing is all about getting the word out about your business. Ultimately, it helps businesses achieve their ...
Resonating Your Digital Marketing Plan With Your Industry
It's true that your businesses need digital marketing to help them succeed. Having a detailed strategy in place allows you to choose the best tactics for your company and put them into action with confidence. You can constantly contact your target demographic, have them become interested in your ind...
Is Digital Marketing ROI Truly Important?
Digital marketing ROI is the process of measuring which digital marketing activities are contributing the most toward a company's revenue goal. It can be defined as a ratio of business benefits or sales revenue from a specific digital marketing activity over its associated costs, such as website cos...
Trust Your Digital Marketing Firm or Don’t Hire Them
When it comes to hiring a digital marketing firm, you absolutely need to trust them. If you don't then it might not be a good idea to hire them. This might not be something that you thought of while vetting them, but we have learned that if there is a lack of trust, then it will prevent you from rel...
What Are the Business Advantages of Using Digital Marketing?
Connecting with your demographic appropriately and in the right environment has always been the cornerstone of effective marketing. With customers spending more time than ever in front of screens, the Internet is the optimal venue for reaching them. International corporations are capitalizing on thi...
Website Usability is Different for Every Audience
So, you spent a lot of time and money coming up with the perfect design for your website. All that hard work has paid off. You now have a site that looks great! Well, that might be the case - but does your audience think so? They might, but unless you designed your website with your audience in mind...
Has Google Ads Become Digital Marketing’s Casino?
Google AdWords (or Google Ads) has been in existence for over twenty years. When it first started, small to medium-sized business were happy because for them, it even the playing field online. It gave them a chance to compete with larger companies who had bigger budgets and could promote their busin...
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet. Individuals use various techniques on social media, blogging sites, forums, and search engines to get their message across. Online marketing is not limited to just websites; it can also be done through pri...
Training is a Must When Hiring a Digital Marketing Agency
When hiring a digital marketing agency, your expectation might be that they will be ready to start executing the work and getting the results you want from them. Hold on, not so fast! Expecting them to perfectly understand your brand, develop a strategy, execute the strategy, and get to know your br...
Get to Know the Lifecycle for Digital Marketing
It is no secret that planned marketing strategies are the best way to build a solid relationship with customers. Not only that but it also directly ties into your digital marketing, because the digital marketing strategies are used to help reach and engage with your audience. In other words, your li...
Aligning Customer Experience and Digital Marketing
When businesses implement a digital marketing strategy, it is likely that they are doing so to increase their business. Digital marketing can be used for branding, increasing leads, getting more traffic, stay in touch with their audiences, and more. All of these activities, when done together, creat...
Lead Generation Strategies from Digital Marketing
When it comes to lead generation, may businesses stick to only one or two tactics and hope that they get the results that they want. However, when a business depends on keeping the sales pipeline filled with leads, this isn’t a good approach. It is much better to use as many channels as possible t...
Don’t Use Digital Marketing as a Hail Mary Play
It’s true that when you have a business, you should be marketing it on an ongoing basis. Digital marketing is one of those things that works best when it has a while to mature. For example, content marketing needs time because it takes a while to gain momentum with it in the search engines. Su...
Targeted Traffic Should Match Buyer Intent
When driving traffic to your website, it is true that you want to make sure it is highly targeted. You can do this in a variety of ways, such as setting targeted audience demographics for paid online advertising or targeting the right keywords in your SEO program. Either way, simply selecting a targ...
What is the Difference Between Paid and Earned Media?
When it comes to digital marketing, there are several different types of media that you should target. Paid and earned media are two of these types. A good strategy incorporates all the different types, it’s just that the proportions will change depending on your business. Some businesses favor on...
Get to Know Earned Media for Digital Marketing
The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post. In other words, you didn’t do a...
Define Your Brand Values for Digital Marketing
As more companies started investing in digital marketing, this has changed how companies communicate with their audiences. One of the things that needs to happen is that a brand needs to develop trust online, and this can be accomplished by establishing brand values. Your brand is more than just a l...
Does Seasonality Impact Digital Marketing?
Digital marketing is always changing and evolving, but the core concepts always do stay the same. One of the things that can change is the nature of your business. Each business has a seasonality to it, but for some, that seasonality is more dramatic than others. As your business goes through its se...
Using Analytics for Digital Marketing
The chief purpose of digital marketing is that it helps get the word out about your business. That being said, there are a lot of different strategies that one could use. Not only that, but once you finally have a strategy in place, you will need to assess how well the program is doing. Sure, you wi...
Performing a Competitor Analysis for Digital Marketing
In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis. A competitor analysis will tell you exactly what they are doing in terms of digital marketing. You’ll be able to gain insights from their content marketing, social...
Why and When Do You Need a Digital Marketing Agency
When it comes to your digital marketing, there are several activities that need to get done. You need someone to create a strategic plan, but you also need someone to execute the work and monitor progress. Beyond that, you need to figure out exactly who is going to do which task, and the answer to t...
Keep Your Digital Marketing Skills Current
When was the last time your business really stopped to learn about digital marketing? If it was more than a few months ago, your skills could already be obsolete. What happens if digital marketing strategy is a few years old? Well, not only could it be created on information that is no longer releva...
Set Digital Marketing Goals for Business Success
When it comes to digital marketing, a lot goes into creating a good strategy. You need to use a variety of tactics within digital marketing, such as social media, content marketing, branding, SEO, and digital advertising, to see results. In fact, there are so many choices and directions to take with...
Should You Use Digital Marketing Tools?
When it comes to digital marketing, it is true that you don’t necessarily need a lot of tools in order to execute a great strategy. You can easily do it yourself, but the truth is, you might not want to. There are plenty of tools out there that can help make your job of executing the strategy ...
Choose the Best Digital Marketing Strategies for Your Business
When you set out to create a digital marketing strategy, it makes sense that you want to select the right mix for your business. The truth is, there is no one-size-fits-all approach, and the strategy that works for one business will not work for another. That is why developing a strategy can be tric...
Don’t Be Afraid to Hire a New Service Provider for Digital Marketing
So, you’ve had a digital marketer service provider for a while and you think things might be going well. They write articles, post social media, and make sure your digital marketing strategy is up to par. Lately, though, you are starting to get the feeling that you might want to move on, but m...
Is Your Digital Marketing Strategy Working?
Digital marketing has become a crucial part of any business, and pretty much every business out there has a digital marketing strategy in place. In fact, as people are becoming aware of its importance, which has, in turn, increased its use. By using various digital platforms, such as websites, blo...
Digital Marketing Won’t Save Your Business
You believe in your business. You’re excited about it, and you know that it has a real chance to succeed. Yet, after some time in business, your profits aren’t where you want. Your business has truly reached a crossroads. What should you do? One of the first impulses may be that you will...
Creating a Digital Marketing Strategy for Your Audience
It’s true that your business needs a digital marketing strategy. A good one will help improve your business, but a bad one can also hold things back. At the core of every good strategy, though, is your audience. If you fail to create a digital marketing plan that will attract your audience, en...
Why Is a Landing Page Important for Digital Marketing?
When it comes to digital marketing, you have many tools at your disposal. Landing pages are one of those tools, and they can really enhance your digital marketing efforts. In fact, this is a bit of an underutilized strategy, and one that businesses really should consider when launching campaigns. Ho...
Scaling Your Digital Marketing
The nice thing about digital marketing is that your strategy can be as big or small as you need it. In fact, it is generally better for your program if, in the early stages, you keep it simple. The early days of your digital marketing should be spent laying a foundation and doing activities such as ...
Stay Competitive with Digital Marketing
When it comes to running a business, one of your main objectives should be to stay ahead of the competition. Did you know that you can use your digital marketing efforts to help you do use that? In order to really know what you need to do to help your company in a competitive environment, though, it...
Why Use Digital Advertising as Part of Digital Marketing
It’s true that digital advertising is one of the strategies that can be used in digital marketing. Digital advertising includes social media advertising, pay per click, and direct advertising on websites, in email newsletters, and more. All of the strategies within marketing work together to ...
Being Organized is Important for Digital Marketing
It’s true that your digital marketing strategy can make or break you business. It is so important to take the time to get the strategy right! However, the strategy won’t do your business any good unless you actually execute it. Most digital marketing strategies have a lot of components t...
Do You Need a Value Proposition for Digital Marketing?
Digital marketing can help businesses expand their customer base and get more sales or leads. However, the truth is that most people decide whether to buy a product based on what it does for them. It is not just about the product’s features but also how customers perceive your brand about thei...
How Online Advertising Can Help Your Brand
Digital advertising is made up of numerous services that all work to market a business online. Online advertising allows business owners to deliver timely, personalized, and relevant messages to their clients at reduced costs. Any shrewd marketer in today’s business world should utilize the intern...
What Is a Digital Marketing Strategy?
Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business. The long-term goal of a digital marketing strategy is to develop an online presence that will create positive brand awaren...
Can Digital Marketing Help You Get Immediate Traffic?
The goal of digital marketing is to ultimately spread the word about your business online. The end result is that more eyes will see what your business is all about if you’re doing the process right. The majority of strategies take time to mature, and the result is that it can take several mon...
History and Evolution of Digital Marketing
Digital marketing has changed considerably since it first began over the past thirty years or so. The changes seem to have corresponded with developments in technology, and it will continue to evolve as new technologies are introduced. The industry constantly adapts and changes to meet various soci...
Measuring Success in Digital Marketing
There's no doubt that digital marketing is an important part of your business. There are many components to a digital marketing strategy, and it could take some trial and error before you find he right mix for your needs. Along the way, you'll want to measure success - but how do you do that? Not on...
Know Your Audience for Digital Marketing
Knowing your audience is so important for digital marketing, and it is something that we don’t always think about once we get started. What does it mean to know your audience? Well, this means that you will understand everything about them, such as their likes, dislikes, values, and believes. This...
Transition Items Needed When Hiring a New Digital Marketing Company
Are you thinking of changing digital marketing forms? Let's imagine that you decided to work with us. What needs to be done in order for you to transition out of your relationship with your existing marketing firm? What items do we need in order to help the transition go smoothly? Here's a list o...
Put Your Audience First with Digital Marketing
While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...
Digital Marketing Success Requires Leadership Buy-In
Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team. There could be a variety of reasons for potential resistance amongst organizational leadership. However, most forms of resistance can be overcome with a productive conv...
Competitive Analysis for Digital Marketing
Performing a digital competitive analysis is essential for effective digital marketing. By understanding your competitors' online presence, you can learn what strategies and tactics to attract customers and adapt your digital marketing plan accordingly. Keep in mind, however, that just because your ...
Build a Solid Digital Marketing Foundation
When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work well. You could be getting excited about some videos that will make your content marketing stand out. You may even launch a podcast! Well...
Digital Marketing Takes Time
When it comes to digital marketing, you need to make sure that you give it enough time to work. It isn't a simple matter of executing the digital marketing program and the making changes as needed. You can't make changes too soon, otherwise you could harm your progress. You also don't want to make t...
Grow Your Business with Digital Marketing
Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers. We are living in a digital age where millions of people are spending most of their time on electronic media. Many companies are increasingly becoming aware of this fact, thus are using these o...
Digital Marketing is Important for Branding
It's true that branding your business is a multi-faceted process, with branding activities happening both online and off. Business activities that involve branding include handing out a brochure with your company logo, designing your office, or using digital strategies to market your business. In fa...
Don’t Lose Momentum With Your Digital Marketing
Digital marketing is important for every business. However, it is so easy to lose momentum. It shouldn't be, but digital marketing is often the first thing to get brushed aside when things get busy. No matter what, it is so important not to lose momentum. We have seen this many times - companies get...
Is Your Website Optimized to Convert?
It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while. However, a website is about more than just placing information on a series of pages and letting people know your website exists. Sure, that's part of it. But the bi...
Digital Marketing Should Help You Grow Your Business
When it comes to digital marketing, sometimes the objectives can be lost in the shuffle. It is all too easy to simply come up with a strategy and execute without really putting much thought into it. As long as you are making progress with your digital marketing efforts, it can't be all bad, right? ...
Customer Avatar Can Benefit Your Digital Marketing
It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right. In fact, some businesses actually need more than one avatar. Too often, people proceed with creating their strategies without giving the avatar a second thought, but this is an error. Having t...
Refresh Your Digital Marketing Strategy Periodically
So, you have a digital marketing strategy in place that you execute consistently and faithfully. In fact, consistency is one of the biggest ingredients to the success of any digital marketing campaign. However, many businesses create their strategies and then don't revisit them for several years. ...
Don’t Advertise Unless Your Business Can Handle New Volume
It's true that advertising can be a vital component of your digital marketing campaign, and a good digital advertising program will certainly increase your volume of business if it is done correctly. However, advertising does cost money, so it helps to really think through your process and your camp...
Digital Marketing for Highly Specialized Businesses
When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...
Build Up Your Branded Search Presence
One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...
Your In-House Marketing Team Should Be Well Trained
When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have ...
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...
Interruption in Digital Marketing Doesn’t Work
Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." It's true that companies need to have certain marketing tasks accomplished in order to see an increase in business. After all, without marketing, peop...
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...
Avoid Unwanted Sources of Traffic
When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...
Make Sure PPC Has Its Place
Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...
Cross Promoting Your Brands Can Help Your Digital Marketing
Are you a company who runs multiple brands? If so, you could be missing out on a valuable opportunity if you don't cross promote them! It doesn't matter if your brands all relate to each other or not. It is still a good idea to cross promote them because you simply never know when a new opportunity ...
Know When to Really Use PPC
Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...
Domain Age Adds Credibility to Your Brand
When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...
Timing Has to Be Right with Digital Advertising
When you are looking to make an impact with your digital advertising, timing is essential. The best time of day will depend on the type of audience you want to target and the product or service you are trying to promote. With so many different options available for targeting consumers, it can be har...
Believe In Your Digital Marketing Success
So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...
Brand Identity Is Important to Your Digital Marketing
Branding is the way your company's products and services are set apart from other similar products or services. Branding can be in many forms, including a logo, slogan, font choice, color scheme, and even the physical appearance of the packaging. The goal of branding is to create a connection betwee...
Customize a Web Marketing Strategy for Your Brand
Your business is unique and it makes sense that you want your marketing plan to reflect that. When it comes to web marketing, there are certain activities that should be in the mix, such as social media, content marketing, online advertising, such as PPC and social media advertising, and SEO. Howeve...
Plan Your Digital Marketing for the Future
Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...
Focus Your Efforts on High-Yield Activities
When it comes to digital marketing, every task may seem important and deserving of your attention. However, that is simply not the case. Too often, we see people getting bogged down in tiny details that really don't matter much for the big picture. According to the Pareto Principal, 80% of your res...
Will You See Results from Your Digital Marketing Efforts?
When it comes to your digital marketing efforts, it stands to reason that you want to see results. If you aren't confident in your own abilities to come up with an effective plan, or you simply don't have the time or resources at your disposal, you may choose to outsource this part of your business ...
Importance of Digital Marketing No Matter What Is Going On
The world can be an unpredictable place, and some of these events could impact your business. The economy takes a downturn. A global pandemic sweeps the word and your business takes a hit. The industry you do business in changes and one of your products becomes obsolete. This is the nature of the wo...
Give Your Digital Marketing Firm the Benefit of the Doubt
You spent a lot of time vetting digital marketing firms until you found the best one to hire. With the process underway, things appear to be going smoothly. They're performing the work needed to boost your online presence, and you're happy with the way things are going. However, you start to wond...
Don’t Rely on Sales Departments to Generate Leads
We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams. Too often, however, companies make the error of relying on sales professionals to keep the pipeline filled with prospects. Known as r...
Company Leadership Can Harm Digital Marketing Process
When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...
Hire a Digital Marketing Agency Based on Their Expertise
Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led yo...
Has Your Organic Growth Flat Lined?
It's true that digital marketing required a long term investment. This is especially true for activities such as search engine optimization, which basically rely on consistent and ongoing effort to achieve the desired results. Let's just image that you have been consistent for the past year or so. Y...
Goal of Digital Marketing is to Increase Traffic
Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline. Offline marketing tends to have specific goals, such as generating leads or maybe for branding. The same is true for digital marketing, except the number one purpos...
Sales and Marketing Need to Work Together
Departments in businesses tend to function in their own little bubbles. This isn't a good approach because many of these teams could easily cooperate with one another and make their jobs easier, while also help the business as a whole. This is especially true with the sales and marketing departments...
Your Main Brand Should Get Top Priority
Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...
Specialization is a Factor for Digital Marketing
It's true that the strategies associated with digital marketing can help every business out there get noticed online. In fact, these strategies always involve the same general items - search engine optimization, social media, and content marketing. What differs is that the specific way these strateg...
Think About the Customer Journey When Designing Your Website
Your website should be the backbone of your digital marketing because it forms the basis of your online presence. Everything that you do online should connect in some way to your website. Your social media profiles will link to your website. You will likely add you website to your online advertising...
Be Careful Your Idealism Doesn’t Get in the Way of Business
You have an idea and you work overtime to flesh it out into a workable business. Things seem to be going smoothly, but you eventually realize you need help with your digital marketing. So, you reach out to different agencies to see if anyone an help, and you might even consider hiring a staff of you...
Traffic Should Come From a Variety of Sources
One of the chief functions of online marketing is to increase website traffic. Of course, that doesn't quite tell the whole story. The traffic needs to be highly targeted because the underlying goal is for marketing to use these traffic generation tactics to help the business grow as a whole. How...
Design Isn’t As Important As Usability
When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...
You Don’t Always Need Money to Solve Digital Marketing Problems
Does something need to change with your digital marketing program? If something is going wrong in your business, the natural tendency is to fix the issue with marketing. In order to fix the issue quickly, the perception is that throwing money at the problem will fix it faster. This isn't necessar...
Developing a Partnership With Your SEO and Digital Marketing Agency
When it comes to marketing your business, it stands to reason that you want to put your best efforts forward in order to maximize success. A huge component of any business's marketing lies in the digital space, through tasks such as search engine optimization, content marketing, social media, and ad...
Make Sure Your Brand Shows Signs Of Life
When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate. We see this a lot, where brands market their businesses aggressively online until they get busy with other activities. Before they know it, they don't do their digita...
Results is the Main Goal of Digital Marketing
When we first start working with our clients, we spend a lot of time with them so that we can assess their goals. Depending on what their goals are, we then come up with a digital marketing strategy that will best help them achieve their goals. Typical goals could include: Getting more leads th...
Fully Control Your Brand Message
When it comes to digital marketing, it stands to reason that you want to use it in a way that will allow you to control your own brand's message. On some level, you have total control over what happens. After all, you are in charge of your website's content and its appearance. However, there are ...
Types of Web Hosting and Their Impact on Digital Marketing
Website hosting is one of those things that everyone needs when creating a website. Unfortunately, not many spend enough time selecting the right hosting package for their needs. Did you know that poor website hosting can actually have a negative effect on results, and may even cause a loss of busin...
Avoid Turnover in Your Marketing Department
When it comes to digital marketing, it is important to be consistent. This usually means that once you come up with a strategy, you need to give yourself enough time to execute it properly, and then after that, you need to give it enough time to actually work. It could take at least a year to get yo...
Digital Marketing Can Help You Grow Your Business
Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business. What this means completely depends on your end goal and the...
Your Digital Marketing Needs to Target the Right People
When it comes to digital marketing, small business owners need to understand that if your business is attracting a lot of people, this isn't necessarily the ideal scenario. You may believe that the more traffic you have coming to your website, the more successful, the better your business will be. W...
Make Sure Your Business is Solid Before Investing in Digital Marketing
When you first start your business, you may be eager to hit the ground running. You know that the key to getting the word out about your business lies in digital marketing. You have visions of running an aggressive campaign because you feel that this will help give your business the best chance of s...
Startups: Wait Until You Get Established before Hiring a Digital Marketing Agency
As a startup, it is only natural that you want to start building brand recognition from the beginning. Creating brand awareness is crucial to business success as you need customers to purchase your products or services. It is essential to focus on your digital marketing efforts, as they can make or ...
Be An Educated Consumer When Hiring a Digital Marketing Agency
You know you need to hire a digital marketing agency. The problem is, there are so many out there it can be difficult to find one. The truth is, not every digital marketing agency will be a good fit for your business, and finding the right one is about more than just looking at a list of clients or ...
Digital Marketing Can Help Businesses Attract Quality Niche Links
It's no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines. However, it is important to understand that it isn't just any old link that will do. The links have to be of a hig...
Seasonality and Marketing Your Brand Online
Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling ...
Keep a Consistent Message Across All Platforms
When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...
Digital Marketing Checklist for Startups
As a startup, you are understandably excited to get the word out about your new business. When putting together your business plan, you should also be spending time planning out your marketing campaign, particularly your digital marketing. Your likely have limited resources, so you want to make sure...
Your Digital Marketing Message Needs to Match Expectations
The main goal of digital marketing is to spread the word about a business. There are other goals that can come about from this desire, such as getting new leads, boosting traffic to a website, or branding. Besides that, marketing is all about messaging. Everything that is done concerning digital ...
Don’t Hire Us Here’s Why
You're excited about your small business and you believe in it. You know that there is real potential for your business, and you are excited to get the word out. You might even think you need outside help to get things on track. Well, wanting to find help is a great thing, especially if you don't ha...
Pay Attention to Marketing With Your Small Business
Small business owners are often stretched pretty thin. Chances are they don't have a lot of employees, which means they tend to wear many hats. As a result of this, some crucial business tasks may be glossed over, forgotten, or ignored. One of the things that gets forgotten is marketing. Small bu...
Social Media Promotion Is a Long Term Strategy
When it comes to digital marketing, there are many strategies that can be used to increase your online presence. Maintaining a consistent social media strategy is one of those activities that businesses can use to draw people to their brands. However, this can be difficult to achieve, especially in ...
It is Not Enough to Simply Like Your Business Idea
There's a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients. If you don't enjoy what you're doing, you won't stick with it through the ups and downs, and you'll give up before you ever see success. However, many startups mak...
Why Businesses Need To Invest In Digital Marketing
Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...
Be Careful Not to Trust the Wrong People
As a leader in your company, it stands to reason that you want to make the best decisions possible when it comes to marketing. You want your marketing efforts to attract the right people, and the efforts should also help convert them into paying customers. It may seem as if there is a lot of confli...
Data Overcomplicates Digital Marketing
It's true that digital marketing has a lot of steps associated with it, but that doesn't mean that it has to be complicated. In fact, the exact opposite is true. Sometimes, the best plans are the simplest ones, and you want to implement a digital marketing strategy that is well thought out, but that...
What We Do Now Will Pay Off in the Future
When it comes to getting the results you want for your digital marketing, it takes a lot of grunt work. This work is unglamorous, and it could take months of consistent execution of this plan before you see results. It can be unglamorous work, and it is easy to get frustrated and give up. However...
Make Sure You Retain Control of Your Digital Assets
When it comes to digital marketing, there are several digital assets that you may have that are part of your campaign. This is especially true for your website (or websites) and social media accounts, which are likely going to be your main assets. Before working with a digital marketing agency, y...
Traffic Disappearing? It Won’t Always Be Consistent
When it comes to digital marketing, your main goal is likely to receive an increase in targeted traffic. In order to do this, you will want to employ different strategies. For example, SEO is a big part of digital marketing, as well as content marketing, social media, and even paid advertising like ...
PageRank Is Not Important for Digital Marketing Success
Once the prime measurement of success of success, PageRank was highly regarded and always talked about. Clients would tell us that they wanted to rank in certain spots for certain keywords, and at the time, this was a decent measurement of how well a digital marketing program was working. After Goog...
Guide to Collaborating with a Digital Marketing Agency
Once you decide to hire a digital marketing agency, it marks the beginning of a potentially successful partnership. However, your work isn't done once you hire them. You are going to need to play a somewhat active role in the process, especially if you are working with an agency that is dedicated to...
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience reasons to ...
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy. Many believe that it is okay to pick a strategy, like SEO, and then completely rely on it while ignoring the rest. The truth is, all the methods for marketing digitally work in tandem with each other, and it is n...
Don’t Have Buyer’s Remorse When Hiring a Digital Marketing Agency
You decided that you need help with your digital marketing, so after you've vetted a handful of agencies, you've settled on the one that you believe will help you get the results you really want. You understand the process, and you both know exactly what needs to be done in order to execute the proc...
Hiring Digital Marketing Experts Requires You to Trust Us
When you hire digital marketing experts to help you grow your business, it requires a certain level of trust and understanding on your part. Each business is unique, but the process of digital marketing is similar no matter what industry your business is in. We take a personalized approach, and once...
Technical SEO Audit – Check Your Website for Problems
SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...
Website Usability: There’s a Difference Between Leads and Sales
Lead generation is a process of finding prospects interested in your product or service. At the same time, sales prospecting is the process of following up with those leads to gain more information about their needs. Most people think that a website is designed to generate sales, but that isn't the ...
We Can Help Everyone – But Are We a Good Fit?
Brick Marketing has been in business since 2005 and the Internet has changed a lot during that time period. We have a lot of experience honing and refining our techniques, while also staying current with common industry best practices. We've had a lot of different types of clients over the years,...
Focus on the Right Things in Digital Marketing
When it comes to digital marketing, it's true that there are a lot of things that you can do. Your time and resources aren't endless, so you need to be in the mindset to focus on the right activities. If you focus on the wrong things, your results won't be as good as you hope. If you manage to focus...
Maintain Your Core Digital Marketing Before Diversifying
When it comes to digital marketing, it is true that diversification can increase your rate of success. However, it is also possible to have so many marketing channels open that none of them end up being truly effective. The best approach is to find a balance between diversification, and making sure ...
You Get What You Pay for With Digital Marketing Firms
There is a popular adage in our culture that states, "You get what you pay for." Webster's Dictionary defines this sentiment by explaining that it is, "used to say that a thing that can be bought for a very low price probably isn't very good." This could pertain to just about everything, such as...
Social Media Doesn’t Always Need to Drive Revenue
When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percent...
Brand Identity and Digital Marketing Work Together
There are many components to digital marketing, and they all work together to help you reach your goals. Most of us know about the major players, such as content, social media, and search engine optimization. However, there is an intangible part of digital marketing that we don't talk about as much,...
Handling Multiple Cities and Locations with SEO
When it comes to search engine optimization, several factors need to be taken into account. One of them is the question of whether or not you need to optimize on the national or local level. We believe that optimization should happen on both a national and local level, but the strategies should chan...
Consider Budget When Creating Your Digital Marketing Plan
When you first put together your digital marketing plan, budget is a factor. You may have a certain amount of money set aside for things like website design, advertising, and to simply create and execute the plan in the first place. However, one thing that many people don't realize is that budgeting...
Importance of Consistency with Your Digital Marketing
Having potential or current customers perceive your company in a certain way is essential. But what happens if there are situations out of your control that halt your business operations? What do you do if the economy starts to downturn? Is your first instinct to cut back so that you can save money?...
Importance of Proper Website Maintenance for Digital Marketing
It's true that your website is at the core of all of your digital marketing efforts. If you are running a PPC campaign, you will direct people to your website from the ad. When you are building up your social media profile, chances are pretty good you will share articles and other pieces of informat...
Use Data to Fine Tune Your Digital Marketing
In our many years of experience in digital marketing, we know what works and what doesn't. When we start a new digital marketing program for our clients, we use our experience to create a plan for you that will get the job done. We use similar elements from program to program because we know that it...
Finding a Balance When Communicating with Clients
When it comes to helping our clients with their digital marketing, it is important to be in regular communication with them. In fact, communication is an important part of the process. However, there is such a thing as overdoing it. Communicating is wonderful and important, but not at the expense of...
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...
Value of Press Releases for Digital Marketing
Websters's Dictionary defines a press release as "an official statement that gives information to newspapers, magazines, television news programs, and radio stations." This is the purpose of a press release in its simplest form. When you have a newsworthy item, you write a press release to let the...
Your Business Website Should Add Value
Most of us know that a business website serves to let people know about their goods and services and to attract potential clients or customers. On the surface, the website is designed to showcase all that the business has to offer. However, potential and existing clients and customers may be turned ...
Cultural Mindset Matters with Digital Marketing
When it comes to digital marketing, we all know that content plays a big role in that. How we place words together, the words we choose in the first place, the choices we make article topics, the way we organize our websites, and pretty much every activity that is part of digital marketing all depen...
Spend Money on Digital Marketing But Do So Wisely
No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If ther...
Social Media Automation Pros and Cons
Social media is an important part of every digital marketing strategy. It can help businesses of all sizes in various ways. For example, it can give you the ability to nurture leads, put the word out about your business in front of a larger audience, and let your existing customers know of any deals...
Effective Communications Between Partner and Client
When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...
Digital Marketing Can Boost Your Brand
Digital marketing is necessary for most modern businesses. Most have adopted digital marketing to reach a broader audience in a practical and measurable way. There are various digital marketing strategies that one can implement in their businesses depending on the business needs. The internet pro...
Your Website Needs to Function to be Good for Digital Marketing
No matter what digital marketing strategies you use for your business, there's no denying that the website is the backbone of your operations. However, a poorly built website will do more harm than good. Your site needs to be well-built in order to provide a good foundation for your digital marketin...
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...
Building Traffic Isn’t All You Should Care About
When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success. The truth is, there is a lot that goes into making sure your program, and it all starts before you even get going wi...
Keep Your Relationship With Your Digital Marketing Firm in Balance
When it comes to working with your digital marketing firm, it is all about building a great relationship. The goal is to understand that this is a partnership, and one that both sides should value. Just like with every relationship, however, it needs to be nurtured. Steps should be taken in the begi...
Don’t Let Your Digital Marketing Fall Behind During Economic Difficulties
Are you worried about your business during economically difficult times? It's no secret that when the economy is uncertain, you might live in fear concerning whether or not your business and your livelihood will survive. It is important to understand that if you start making decisions based on this ...
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...
Digital Marketing Consistency Is Important During Uncertain Times
When business go through tough times, it could be very tempting to run a lean operation. No matter what's going on, whether it's a struggling economy, threats of a global virus hurting business, or a shift in the business's market, it could be tempting to take drastic action. One of the areas tha...
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...
Create a Quality User Experience On Your Website
It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...
Can PPC Affect Organic Search Results?
When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....
Is Your Online Branding Outdated?
Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...
Don’t Have a Defeatist Attitude When it Comes to Digital Marketing
When it comes to digital marketing, it helps to have a positive attitude, trust the experts, and assume that the strategies will work. On the flip side, you don't do your business any favors by assuming the strategies won't work. Having a defeatist attitude can do more harm than good because it e...
Digital Marketing Doesn’t Need to Be Aggressive
Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...
Handling Trends in Digital Marketing
It is inevitable that strategies and methods might change when it comes to digital marketing. Each year, people try to predict what the year's "trends" will be. People eagerly implement these changes without really thinking about it. The truth is, there is a reason why certain digital marketing stra...
Relationship Building In Digital Marketing Is Important
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...
When Should You Hire a Digital Marketing Agency?
It's true that all businesses need a solid foundation when it comes to their digital marketing. However, many don't realize that there is a right time to start a relationship with a digital marketing, and a time that isn't optimal. Although we can technically help everyone achieve their goals, there...
Are Your Expectations for Digital Marketing Realistic?
It is a natural thing to be excited about a new adventure that will ultimately result in you getting more organic traffic. It doesn't matter what kind of business you have, whether your website is new or has been around for a while, or if you are completely new to digital marketing or not. The strat...
Don’t Let Your SEO Process Define You
It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...
Open Communication is Important with Your Digital Marketing Agency
Relationships are an important part of life, and business is no exception. You have social relationships with certain people in your life. You might have business relationships with other business owners or partners. You also have a relationship with your clients or customers. You will also have a r...
Is Your Digital Marketing Approach Disjointed?
These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...
Pay Attention to Timing With Digital Marketing Your Business
When it comes to digital marketing for your business, it is important to pay attention to seasonal fluctuations. If you offer your products and services to your audience at the wrong time, it really won't do much good. However, the opposite is true when you present your offer at the right time. Th...
Digital Marketing Programs Should Be Customized
Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...
Web Development and Design Are Essential to Your Business
When we talk about digital marketing, we usually assume that the website is already up and running. The truth is that components of digital marketing, like search engine optimization, content marketing, and even social media are all usually done to bring more traffic to the website. This means that ...
Digital Marketing Clients Need to Be Reasonable
As a digital marketing agency, we are devoted to making sure that you deliver the best results possible. Because we juggle multiple clients and projects, we need to make sure that our clients know what to expect. This means that we have a big picture mindset of making sure we develop the right strat...
Don’t Work Task Your Digital Marketing to Death
When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going. You're so eager, in fact, that you could load your plate with far too many activities. While your enthusiasm is certainly a good thing, it isn't necessarily produc...
Social Media and Sales Generation Don’t Often Mix
It's true that social media is an important part of any digital marketing campaign. It doesn't matter what kind of business you have, social media will be an integral part of the strategy. It can help brand your business, get the word out about your products and services, and even nurture leads. Thi...
Traffic: It’s Important to Attract the Right Visitors
Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...
Don’t Be Afraid to Experiment in Digital Marketing
When it comes to digital marketing, there are two general ways of looking at it. First, you have the marketing tasks that you do on a consistent, regular basis, such as posting new content and participating in social media. These are the tasks that will form the foundation of your digital marketing ...
Don’t Stop Your Digital Marketing Once You Get Leads
When it comes to digital marketing, you probably work hard to get those leads coming. In fact, it could feel as if you once you do start getting leads, you could back off from your marketing, at least a little bit. What happens when you get through this list? Well, in order to keep growing your busi...
Get to Know Your Audience to Make Decisions
In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...
User Experience Can Enhance Your Digital Marketing
User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...
Make Sure the Digital Marketing Agency Has All the Skills You Need
If you feel as if you need to outsource your digital marketing, you should be sure that the firm you work with has all the capabilities that you need. Too often, we find that clients are too willing to hire more than one agency to take care of different aspects of the marketing plan. They might hire...
Importance of Budget Planning for Digital Marketing
Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan. After all, most people use the internet to find companies, research products, and to eventually buy products. Even if the business has a physical locatio...
Link Portfolio and Highly Trafficked Websites
It is no secret that everyone who runs a website would like for it to be highly trafficked. Everything that we do, from writing content on a regular basis to posting on social media, is designed to attract people to the site. Once they visit the site, they will enjoy your content, get to know your b...
No Need to Embrace Every Digital Marketing Trend
When it comes to digital marketing, people are often under the impression that what is new and trendy must surely yield amazing results. While this could certainly be the case, it is important to be careful when it comes to the trends. Not everything that is popular will be beneficial to your brand....
Site Navigation Should Be Unique
When it comes to your website's navigation, particular as expressed in the navigational bar, there is no "one-size-fits-all" approach. Each website is different, and there are several factors to consider when determining the structure. Sure, there are some guidelines to follow, but you will create a...
Pros and Cons of Hiring a Local Digital Marketing Firm
These days, it isn't necessary to hire a local digital marketing firm since everything can be done remotely. Firms could be located anywhere in the world. However, businesses often struggle with this idea. They often believe that their SEO and marketing service providers need to be in their local ar...
Make These 5 Website Fixes to Improve SEO
While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...
Developers Don’t Necessarily Understand Marketing
A great website developer is an asset for every business. The journey with a developer begins when creating your company's website, and continues as any updates and redesigns become needed. A great developer will also know how to build a great website that functions well, which is definitely a posit...
SEO Provides a Good Foundation for Digital Marketing
It is best to think about digital marketing as a long term process. The first step is to build a solid foundation, and from there, you can branch out your strategy. Search engine optimization should be one of the first things that you do when starting a digital marketing program because it lays a so...
Be Wary of Digital Marketing Agencies That Contact You Out of the Blue
There are a lot of digital marketing firms out there, and not all of them are best equipped to deliver the results you desire. In order to get these results, you really need to find an ethical and knowledgeable firm that has a trusted reputation and has been around for a while. It is also much bette...
Branding is About Building Trust
We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...
Should You Showcase Awards on Your Website?
We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...
Should You Share Your Metrics on Your Website?
When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...
Should You Ask for References When Hiring a Digital Marketing Firm?
You are searching for the digital marketing firm that is the perfect fit for your company. Every firm has a different way of doing things, and you just want to make sure that they understand your needs and know how to help you achieve your goals. While searching, you may be tempted to ask them for r...
Put Customers First When Designing Your Website
When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn't be your main task. You need to make sure that your audience has a good user experience while they are on your site. If ...
Don’t Stop Digital Marketing Even in Uncertain Times
When it comes to running a business, it isn't always smooth sailing. Situations outside of your control can make an impact, and you might be faced with some tough choices. Your instinct might be to downsize as much as possible in an effort to save costs, and one of the places you could be tempted to...
What Does Digital Marketing Mean for B2B?
It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception. With B2B companies, sales cycles tend to be longer, and leads need to be nurtured for several months or longer before they will become paying customers. Wi...