Digital Marketing Glossary Articles
Definition of a 301 Redirect
A 301 redirect is a specific set of coded instructions that routes you from one URL to the other
Definition of Anchor Text
Anchor text is the clickable, often blue and underlined, text in a hyperlink
Definition of AD Quality Score
An ad quality score is a tool that allows Google to measure how relevant a keyword is
Definition of Ad Copy
Ad copy is the written material that is found when someone clicks on an advertisement
Definition of A/B Testing
A/B testing is a method of testing for an advertising campaign
Definition of a Buying Cycle
A buying cycle is what customers typically pass through on their way to making a purchase
Definition of a Breadcrumb Navigation
Breadcrumb navigation is a tool that is used in web searches that allows users to keep track of their locations within websites, documents, or programs
Definition of Branding
Branding refers to the marketing and business concept of an individual, product, or company
Definition of Branded Keywords
Branded keywords are words and phrases that are associated with a service, product, or brand
Definition of Bounce Rate
Bounce rate is an internet marketing term that refers to the percentage of visitors to a website who enter and then leave (“bounce”)
Definition of a Blog
A blog is a website with written content that is added to regularly and in chronological order
Definition of Blog Comments
Blog comments are comments, questions, and opinions that are left by readers at the end of a blog
Definition of Cost Per Thousand (CPM)
Cost per thousand, also known as CPM or “cost per mille,” is a model that measures the cost of displaying an advertisement on a web page
Definition of Backlinks
Backlinks, also known as inbound links or incoming links, are links that are created when one website links to another website
Definition of Cost Per Order (CPO)
Cost per order (CPO), also known as cost per acquisition and cost per purchase, is an important part of many web-based businesses
Definition of Cost Per Lead (CPL)
Cost per lead (CPL) is an online advertising pricing model
Definition of Cost Per Click (CPC)
Cost per click (CPC), also known as pay per click (PPC), is a term that has two different meanings
Definition of Cost Per Acquisition (CPA)
Cost per acquisition (CPA), also known as cost per action, measures an advertiser's per conversion cost from start to finish
Definition of a Conversion Rate
The conversion rate of a website is the measurement of the success of a paid campaign
Definition of Content Marketing
Content marketing is a form of marketing that is focused on creating, publishing, and distributing content for a targeted audience
Definition of a Click Through Rate (CTR)
A click through rate (CTR) is the measurement of how many times a link involved in a paid inclusion is clicked on when it appears in search engine results
Definition of a Domain Name
A domain name is the name of a website
Definition of Domain Authority
Domain authority (DA) refers to a measure of the power of a domain name
Definition of a Display URL
A display URL (uniform resource locator) is the website address that appears with an ad
Definition of a Content Management System (CMS)
A content management system (CMS) is a computer software that is used to manage documents and websites
Definition of a Description Tag
A description tag is an HTML tag that is used by web page authors to provide a short summary for the search engine listings
Definition of Deep Linking
Deep linking is a tool used to help point user's to a specific page in a website through the page they are on instead of from the home page
Definition of Hypertext Transfer Protocol Secure (HTTPS)
Hypertext Transfer Protocol Secure, also known as HTTPS, is an acronym that precedes the URL in a website address
Definition of Hypertext Transfer Protocol (HTTP)
Hypertext transfer protocol, also known as HTTP, is an underlying protocol used by the Internet
Definition of Internet Protocol Address (IP Address)
An Internet protocol address, commonly known as an IP address, is a unique numerical label that is connected to a computer network that uses Internet protocol for communication
Definition of an Impression
An impression, also known as an ad view or a view, is used to measure the number of digital views or engagements an ad (sometimes digital posts or a web page) receives
Definition of a Keyword Phrase
A keyword phrase is two or more words used in search engine optimization (SEO)
Definition of Keyword Research
Keyword research is an important part of search engine optimization (SEO) as keywords are at the foundation of SEO campaigns
Definition of Long Tail Keywords
A long-tail keyword is a keyword that contains at least 3 words
Definition of Link Building
Link building is the process of establishing relevant and inbound links to your website
Definition of a Landing Page
A landing page, also known as a destination page, static page, or lead capture page, is the web page that users arrive at when they have clicked on a link in a search engine results page
Definition of a Meta Tag
A meta tag is an HTML tag that identifies the content of a web page for search engines
Definition of a Nofollow Tag
A nofollow tag, also called “no follow,” is a non-standard HTML attribute value that is used to tell search engines that when a specific hyperlink is clicked on, it should not affect the ranking of the website
Definition of Pay Per Click Advertising
Pay Per Click Advertising, also known as PPC, is an online advertising model where advertisers place ads on advertisement platforms
Definition of Retargeting
Retargeting, also known as behavioral retargeting or behavioral remarketing, allows online advertisers to target consumers based on their previous interactions with their website
Definition of Social Media Marketing
Social media marketing, or SMM, is the use of social media and other social networks to market a company, its products, and services
Definition of a Search Engine Results Page (SERP)
Search engine ranking refers to a website's position in a search engine results page
Definition of Search Engine Optimization (SEO)
Search engine optimization, or SEO, is the process of improving your website in ways that increases its visibility when people do searches online for services or products related to what you offer
Definition of a Search Engine Crawler
A web crawler, also known as a spiderbot, spider, or crawler, is an Internet bot that browses the world wide web for the purpose of finding new and updated content
Definition of a Search Engine Algorithm
A search engine algorithm is a set of rules that search engines use to determine how important a web page is
Definition of a Tracking URL
A tracking URL is a special URL (Uniform Resource Locator) used for the purpose of tracking certain element when a link is clicked on
Definition of a Title Tag
A title tag is an HTML element that is used to create the title of a web page