Consider Budget When Creating Your Digital Marketing Plan

Written by Nick Stamoulis

When you first put together your digital marketing plan, budget is a factor. You may have a certain amount of money set aside for things like website design, advertising, and to simply create and execute the plan in the first place. However, one thing that many people don’t realize is that budgeting can be tricky, and there are some unplanned situations that might set you back.

Namely, it is helpful if you plan some “throwaway” money because as you’re tweaking your program, you may end up spending money that you didn’t quite plan on spending. Be careful that you build for this in your budget so that you aren’t faced with any surprises.

Tweaking an Ad Program Can Cost Money

When you first sent up an advertising program, such as a PPC campaign or a social media advertising program, it might take some time before the ad starts performing the way you want. This means that you might not have the results you expect right out of the gate. For example, an entire week could go by before you realize that you need to tweak your audience.

Once you tweak it, your ad starts to perform better. However, before you tweaked it, you weren’t getting the results you thought. That first week might be a throwaway week, but you needed to go through that in order to know how to make the changes you needed to optimize your results.

Build the Program Slowly

One way to solve this issue is to make sure you build the program slowly. If you try to do too much all at once, you could be wasting money. In the example above where the ad campaign needed to be tweaked after a week, can you imagine what would have happened to your budget if you spent thousands of dollars that first week? That is a lot of money to lose, even if you have a large budget for your campaign.

However, if you started out slowly, then you wouldn’t have wasted as much. The same is true for just about anything you could do in digital marketing. If you only post two social media posts in a week, and then you need to tweak your posting style after the first week, the error wouldn’t have made that big of a difference form a budgeting perspective.

It Takes Time to Get it Right

It is important to keep in mind that it takes time to get your digital marketing campaign right. There might be some wasted time, effort, and money in the beginning. However, if you take a strategic approach when creating your program, you could minimize the risks of this. You won’t waste as much time and money in the beginning if you take it slowly and plan for mistakes.

The truth is that it takes time to get it right, and if you start out too heavy, the wasted effort could derail your campaign in the first place. You want to prevent this from happening by being smart about your budget and your choices.

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