Search Engine Optimization (SEO) Articles
Make These Website Conversion Improvements to Enhance SEO Results
The goal of an SEO campaign is to increase targeted, relevant organic visitors to a website over time. However, while increased organic traffic is certainly great, it’s not doing anything directly to improve the bottom line. A company is only going to see a return on investment if those visitors a...
Why Blog Commenting is Important
When it comes to search engine optimization, blog commenting is always considered an important part of the strategy. It's also one of those strategies that only gets better over time. Long term consistency that actually gets results. If you complete a certain number of blog comments per month, it'...
5 Questions to Ask an SEO Service Provider
The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe. Well, that’s because, unfortunately, there are still plenty of shady characters trying to sell SEO services to inexperienced and naïve website owners. If you’re thinking about workin...
4 Things SEO Content Must Be in Order to Have an Impact
Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines. That’s why content marketing plays such a huge role in an SEO campaign. Yet, there are still plenty of website owners and SEOs that aren’t taking a good approach. T...
SEO Shouldn’t Be a Standalone Strategy
If you own a website, SEO should be a part of your online marketing strategy. However, notice that we said “a part of.” It certainly shouldn’t be the be all end all of the entire strategy. An SEO strategy works best when it’s integrated with other online marketing efforts. That’s because S...
5 Signs You’re Working with a Reputable SEO Firm
SEO requires a significant investment, mostly because it’s a service that never really “ends.” An SEO campaign should really be ongoing, so unless you have the resources to do the work in-house, you’ll always need to be outsourcing it to an SEO firm. Of course, you want to make sure that you...
6 SEO Reporting Items to Look at Every Month
An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis. Reviewing monthly SEO reports allows you to see where you are making progress and what areas might need additional work. Our SEO reporting go-tos are Google Analytics and Google Search Co...
Technical SEO Items to Execute Now
You can break SEO up in many ways: there’s on-site vs. off-site SEO, content vs. link building, etc. but another important distinction is separating these things from the technical aspect of SEO that is essentially web design/development. If the website isn’t technically SEO friendly, all of the...
3 Things to Earn from Your SEO Content
SEO is all about great web content. Without great content you not only have nothing to optimize, but there’s nothing to set you apart from your competitors and encourage target audience members to invest in your product or services. When creating SEO content, it’s important to keep in mind the f...
The Hard Work That’s Behind Natural Links
Inbound links are important for SEO because they remain a top search engine ranking factor. Inbound links pass trust from one site to the next and convey relevancy to the search spiders. You’ll hear that the best links to earn are “natural” links, or inbound links that occur naturally over tim...
Don’t Let SEO Get in the Way of Branding
When search engine optimization first became a household name, it had negative connotations because it was associated with shady tactics and subpar content. In today’s online world, the climate is much different. Businesses who merge effective SEO tactics while still building their brand identity...
On Site SEO Checklist of Things to Remember!
An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...
What Exactly is Your SEO Firm Doing?
Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...
Do you Really Need to Optimize Your Content for SEO?
Search engines are in the business of making sure that returned results best match search queries. In order to make sure that your website is amongst those search results, it is a good idea to follow a solid SEO program. Content is an essential piece of a solid SEO plan because it gives the search e...
3 Ways to Get Your Technical SEO In-Shape
Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...
How To Improve Your Domain Authority
There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how...
5 Things to Understand About Link Building
If you’re new to SEO, there’s a good chance you’re a little confused about link building. That’s because there’s a lot of information out there, but so much of it is now outdated. What hasn’t changed, however, is that inbound links pointing to your site are a search engine ranking signal...
In Addition to SEO, What Can I Be Doing?
A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...
Are These Things Holding Back SEO Success?
It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and yo...
Why Your New Website Won’t Rank
If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the s...
What is the Purpose of SEO?
When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when peop...
Trust the Established SEO Process
It's true that the SEO industry has changed over the years, and these changes are largely dictated by Google and the various algorithms updates that have occurred over the years. What has worked in past years doesn't necessarily work today. The only thing that remains consistent is that what hat SEO...
Get More Clicks to Your SEO Content by Following These Steps
To some, content marketing is considered a necessary evil. They know it’s needed for SEO purposes since optimized content is what ranks organically in the search engines and helps drive search traffic over the long term. However, content marketing isn’t easy. It takes significant time and resour...
Want Natural Links? Here’s How to Get Them
“Natural inbound links” is a common phrase in the SEO link building world. Natural links are links that occur “naturally”; another website owner decides to link over to your website on their own website. You don’t ask for the link or create the link yourself by contributing content/a direc...
Why Communication Matters
When we take on a client, we know that we can really improve their SEO. We have a trusted and established process that really produces results and our clients have had a lot of success. Not only that, but we are a white hat firm and we know exactly what needs to be done in order to produce the resul...
5 Technical SEO Items to Check Regularly
SEO success relies on many things. You need to have a well-optimized website, write great content on a regular basis, and earn inbound links from other reputable, industry-related websites. However, you can’t forget about the technical component of SEO that matters just as much. Here are 5 technic...
High-Level SEO Reporting Guide
If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that ha...
3 Reasons to Optimize for Branded Keywords
Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question we get a lot from many website owners. After all, your brand is everywhere...
Let Us Know Your Marketing Concerns!
It's true that we help our clients increase their organic traffic through white hat search engine optimization practices. We have a proven track record of success and we know that our methods produce great results. Although this is what we focus on, we have learned that marketing should be looked at...
Save SEO Efforts with a 301 Redirect
There’s a lot that goes into a website redesign. However, because your choices can impact your SEO, it’s important to take a very careful approach before your site goes live. Redesigning the business website may be necessary in order to keep the site looking “fresh” or if the company has und...
SEO Reasons to Launch a Blog
From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your niche and a blog is also a convenient outlet for sharing product updates and company news. However, blogging has plenty of additional SE...
B2B Link Building is Reputation Building
Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information about a company or brand? The answer is that they head straight to the computer or take out their mobile device and start searching online. Information about ju...
Give Your SEO Firm the Benefit of the Doubt
You spent a lot of time vetting SEO firms until you found the best one to hire. The process underway, things appear to be going smoothly. Maybe you start reading articles that you found online, you start getting sales emails from other firms, or you have a discussion with someone about SEO. Throu...
SEO Mistakes Web Developers Make
SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren’t SEO professionals (just as SEO professionals aren’t web developers!). Sure, they might have s...
SEO Basics Never Change
When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...
Why Does Black Hat SEO Still Work?
We are What Hat SEO firm, which means that we use strategies that are completely in line with Google's Webmaster Guidelines. We love helping our clients increase their web presence in a natural way. We are transparent about what we do and we don't guarantee results in any way. Every now and then,...
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...
Black Hat Tactics and White Hat Alternatives
There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...
Are You Really Ready for SEO?
A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...
3 Things You Must Do to Earn Natural Links
Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria. While an important part of a search engine optimization campaign is to actively seek out link building opportunities, it’s also necessary to take steps in order to increase the ...
SEO Con Men Are Alive and Well
Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...
How to Make Social Media Work for SEO
When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...
What’s the Difference Between Search Queries and Keywords?
Have you ever noticed that people often use the terms "search queries" and "keywords" interchangeably? The assumption is that they are the same thing, but there is, in fact, a difference between them. Simply put, the keyword is the phrase that we target when putting together an SEO program for our f...
SEO Results Can’t Be Promised
One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...
The First 3 Steps of an SEO Campaign
For those new to SEO, it can be a little daunting. There’s a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What’s the best approach: all at once or start with one thing and build to the next? Different SEO firms wil...
Use Keyword Data to Make On Page Improvements
Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track. That’s because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and...
3 Easy Ways to Enhance Your SEO Content
The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...
The 5 W’s of SEO
SEO is a form of marketing and just like any good marketing program, you need to understand certain things before you can be successful with it. One way to look at it is that you should have a clear understanding of the who, what, where, when, and why before you can get anywhere good. The more knowl...
SEO Tactics that Work
If you know anything about SEO, you know that it’s an ever changing industry. Search engine optimization was a much different game even just one year ago. The search engines are continually changing their algorithms and what worked before may not work now. In fact, what worked before may even g...
Incorporate Long Tail Keywords into the Mix
Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (press releases, blog posts, etc....