SEO Articles

Homepage SEO Takes More Time

When thinking about SEO, your focus may be mainly on content, making sure it's optimized with relevant keywords and sharing topics your audience is searching for

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What is Enterprise SEO?

Enterprise SEO is a marketing strategy that combines an understanding of web-wide search engine optimization and digital marketing

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Should You Use SEO Tools?

There’s a lot that goes into search engine optimization, and there’s a lot that goes into setting up and implementing a good SEO strategy

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Control Your Brand through Branded Search

When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website

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Pros and Cons of SEO

There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization

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SEO Results Can’t Be Promised

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same

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SEO Tips for Seasonal Businesses

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either

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SEO Tasks to Complete Daily

One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results

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Patience Is A Necessity For SEO!

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months

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Top Reasons Why SEO is Slow

One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process

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It’s Impossible to Put a Timeline on SEO Success

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different to different people

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Don’t Take a Cookie Cutter SEO Approach

Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another

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Website Mistakes that Harm SEO

We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important

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Online Advertising: Not Set and Forget

While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing

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In Addition to SEO, What Can I Be Doing?

A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the SEO campaign

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How to Prepare for an SEO Campaign

Are you new to SEO? Or maybe you’ve been out of the game for awhile and are looking to re-start? If that’s the case, you might be wondering what the first steps are and how you can prepare yourself for an SEO campaign

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Don’t Forget About These Pages for SEO

On site optimization is the process of incorporating targeted keywords into the on-page content, title tag, meta description, and URL of each page of the website so that the search engines can match the page with related search queries

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Ways to Win at Local SEO

When someone is looking for a local business or service, they might ask trusted friends and relatives for suggestions, but more often than not the first place they head is Google

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Local Business SEO Tips to Follow

If you operate a local business, you might not think that SEO is all that important, especially if you’re successful and already have a steady stream of business coming in

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3 Key Responsibilities of SEO Clients

For many businesses, especially of the small to medium sized variety, it makes the most sense to outsource SEO work to an SEO company, rather than hire in-house SEO specialists (too expensive) or assign the work to an already overstretched current employee (the work won’t get done)

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Don’t Make These Costly SEO Mistakes

Search engine optimization is an essential component of online marketing since an organic search presence for targeted keywords will result in website visitors which can lead to sales and conversions

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Trust the Established SEO Process

It's true that the SEO industry has changed over the years, and these changes are largely dictated by Google and the various algorithms updates that have occurred over the years

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Why SEO Is a Continual Learning Process

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics

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Broken Link Building How-To Guide

Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc

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Established Brands Should Invest More Into SEO

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so that they could rank for a variety of keywords, not just branded ones

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Turn Broken Links into SEO Wins

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time

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Optimize Every Page of a B2B Website

After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic

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Follow Google’s Webmaster Guidelines for White Hat SEO

When a digital marketing or SEO firm says that they use white hat Google SEO strategies, what exactly does this mean? The marketing industry has borrowed the term "white hat" and "black hat" from theater and movies, particularly in the silent film era, when it was typical for the hero of the story to wear a white hat and the villain to wear a black hat

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What Exactly is Your SEO Firm Doing?

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story

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How To Improve Your Domain Authority

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam

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Are These Things Holding Back SEO Success?

It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and you aren’t seeing ANY return for it – there’s a chance that something is holding back your SEO success

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High-Level SEO Reporting Guide

If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that have a history of search engine penalties, the majority of site owners will only need a handful of reports in order to measure SEO success

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B2B Link Building is Reputation Building

Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information about a company or brand? The answer is that they head straight to the computer or take out their mobile device and start searching online

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The 5 W’s of SEO

SEO is a form of marketing and just like any good marketing program, you need to understand certain things before you can be successful with it

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What SEO is NOT

SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors

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Outbound Linking Guidelines to Follow

When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too

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Don’t Forget to Ask for These Links

Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority

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Top Local SEO Priorities

While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin

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Pre-SEO Campaign Launch Checklist

Like any other marketing initiative, taking the time to plan ahead and get all of your “ducks in a row” before launching an SEO campaign helps to set it up for success long-term

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Can You Trust Your SEO Firm?

As the Google search algorithms have gotten smarter and stricter over the years, lots of the phony SEO firms out there got filtered out of business

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Technical SEO Best Practice Checklist

The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media

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4 Steps Towards Local SEO Success

How are you marketing your local business? Sure, the tried and true traditional advertising channels can still be effective, but let’s face it: when someone is searching for a local business or service, they are heading to Google

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5 Prominent Places for Keywords to Appear

Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO

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Do These Things to Set Your SEO Campaign Up for Success

Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot

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Tips for Outsourcing SEO

For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house

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Online Advertising Channels That Complement SEO

While we’ll always advocate for investing a portion of your marketing budget on SEO, we’ll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it

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SEO and PPC Should Work Together

While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions

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Everyone at the Company Needs to Be on Board with SEO

Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs to be on board with it

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B2B SEO vs. B2C SEO

Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed

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A Common Keyword Research Mistake

Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site)

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SPAM Links Can Hurt Your SEO

Many website owners and search engine optimization specialists have made the error of including spam links, potentially damaging their backlink profiles to boost the search engine rankings of their client's websites

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What is Needed in an SEO Audit

An SEO audit is a detailed analysis of an organization's website that looks at its foundations and content quality to determine strengths and weaknesses and diagnose any possible optimization opportunities

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Do B2B Companies Need a Mobile App?

Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon

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What is Technical SEO?

Technical SEO is the process of initiating changes to your site's code which will help search engines crawl your site more efficiently and rank it higher in their organic rankings

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Website Speed and How it Relates to SEO

Google’s web page ranking algorithm consists of a multitude of different factors; content quality and relevance, titles, metadata, and many other factors all influence a website’s placement in Google search results

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SEO Checklist for WordPress Website Launches

Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t miss a step

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Get to Know Off-Page SEO Factors

Crucial Off-Page SEO Factors to Consider for Your SiteIn the competitive world of digital marketing, it's easy to get lost in all the different metrics and stats

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Can You Really “Ramp Up” Your SEO Program?

There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret

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How to Advocate for the SEO Process In-House

Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done

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Are People Still Searching For Keywords?

Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance)

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SEO Results Can’t Be Predicted

Implementing an SEO program is always a beneficial thing to do for your business, especially when you go with an SEO company who is reputable and plays by the rules

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Rank Isn’t the Most Important SEO Metric

While ranking is important, it is, after all, how people will have your business or brand in front of people's eyes, it is not the only or most important metric there is to determine your success with SEO

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SEO Practitioners Wear Many Hats

Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it

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5 Important SEO Takeaways

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before

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How to Make Your Blog Work for SEO

One of the most important components of a search engine optimization campaign is content since it’s what can be optimized using keywords and is what generates natural links

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SEO Won’t Guarantee Conversions

The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms

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3 Common SEO Misconceptions

Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand

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4 Common B2B SEO Mistakes

Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign

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Why Clients Should Learn the SEO Basics

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence

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Features of a B2B Blog That Improve SEO

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing

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Where Did My Website Visitors Go?

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth

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4 B2B Link Building Ideas

Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful

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Read Industry Blogs to Improve Your SEO

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders

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Is Your SEO Program On Autopilot?

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated

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Making Enterprise SEO A Priority Across Your Departments

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign

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SEO Copywriting Rules to Follow

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc

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SEO Advice for a New Small Business

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should know

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The Best SEO Firms Practice What They Preach

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO

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