Search Engine Optimization (SEO) Articles
Your Technical SEO Night Need a Refresh
When was the last time you performed a technical SEO audit on your website? We see this all the time. The common idea is that once you take care of performing the audit and taking care of any technical issues you might have once is enough. Well, this isn't necessarily the case. You should check up o...
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...
Everyone in Your Organization Should Learn SEO
Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...
Don’t Put Your SEO and Social Media on Hold!
Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...
SEO Checklist for Site Redesigns
Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...
Why SEO Is a Continual Learning Process
Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...
Understanding User Search Patterns for Effective SEO
Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of rel...
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to ...
On Page SEO Is More Complex Than You Think
There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...
Develop an SEO Mindset for Success
Are you ready to embrace SEO success? This may seem like a silly question, but it is worth asking. Search engine optimization takes a while to get going, and the work can often be thankless for a long time until everything suddenly clicks together. It's worth examining this question so you can know ...
Are Keywords Really That Important?
Search engine optimization is an important part of digital marketing. Many of us look at keywords as an important starting point when it comes to SEO. While that is the case, it is important not to get too attached to the idea of using keywords to help a website get noticed by the search engines. Wh...
Top Reasons Why SEO is Slow
One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...
Resolve Technical Issues to Help With SEO
Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed. Most of us know that we need to perform certain activities, such as finding great keywords, regularly publishing new content, and having a well developed and high quality link p...
SEO: A 5 Step Program
Sometimes it seems like almost anything can be done in “5 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 5 step program, but it certainly isn’t easy. In order to find SEO succes...
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO. However, it can be a struggle balancing usability with the desire to get the website noticed in the search engines. Although SEO is the primary traffic source for a substantial amount of website owners, th...
Ways to Integrate Trade Show Marketing and SEO
There was a time when trade shows were incredibly common, and even though there aren't as many as there used to be, they are still a crucial marketing tactic for many industries. However, if you decide to attend a trade show, it stands to reason that you want to leverage the experience as much as po...
5 Things to Do as You Start an SEO Campaign
The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That’s why it’s in your best interest to lay the best possible foundation for the campaign to ...
Develop a Mindset to Make SEO a Success a Reality
When it comes to marketing your business online, it stands to reason that you want to achieve success sooner than later. With plenty of digital marketing strategies at your disposal to use, though, it can be difficult to decide the path to take to give your business the success you want. One of t...
4 Ways to Supplement an SEO Campaign
Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...
Where to Start Your SEO Efforts
Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...
Optimize Your Website for Content But Don’t Abuse Keywords
There is an art to optimizing your website with the proper keywords and there is a fine line between being effective and doing more harm than good. On the one hand, you need to make sure that the right keywords show up on the page so that the search engines can find your website. On the other, if yo...
Intangible Factors That Make SEO Success a Reality
It’s true that SEO is a vital part of your digital marketing strategy. However, success doesn’t come overnight. Success with SEO is something that needs to be earned, and it can only happen if a specific set of steps is followed on a regular basis. Activities such as onsite SEO, content marketin...
Improve Your SEO Content in 3 Steps
One of the most challenging things about writing SEO content is that there are so many web pages out there that you’re competing with. Unless you are the only person to write about a specific topic, there’s going to be competition. And, if you are the only person to write about a topic, it’s p...
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...
No Need to Focus on Search Rankings
When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible. While this is surely the mark of a successful SEO campaign, it isn't necessarily the best way to go about measuring success. In fact, rankings should be ...
Blogging Doesn’t Create Instant SEO Success
When it comes to search engine optimization, a lot goes into making sure the program is successful. There are multiple components that make up a successful SEO campaign, including technical elements, strategically written content, and the link portfolio. In between all that, certain tasks, such as s...
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program. Content marketing programs will naturally change over time, and they will also differ depending on the nature of the business or the industry. Although most content marketing schedules ...
Broken Link Building How-To Guide
Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO oppor...
Make Sure Your SEO Goals Are Realistic
When starting a digital marketing campaign, it's a natural impulse to want to see results right away. Some strategies within digital marketing yield quicker results than others, as is the case for something like pay per click advertising. Other digital marketing strategies, such as search engine opt...
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as "hired help" and not like a true...
What SEO Data Should I Look At?
When it comes to SEO, there are many things that come into play that could impact results. Known as ranking factors, these elements need to be constantly monitored to insure that the results are as good as they could be. Ranking factors include things like page speed, inbound links, and a secure web...
Take a Conservative Approach When Finding Backlinks
When it comes to SEO, most of us know that backlinks are important. The search engines are incredibly picky as to which backlinks they value and which they don't. This can be frustrating because our impulse as marketers is to control the situation. However, trying to actively find backlinks can actu...
Technical SEO Audits Are About More Than Just a Checklist
There are several different elements that come into play when executing an SEO campaign. There are those activities that are done on an ongoing basis, such as social media posting and writing new content for the site, and there are those that are done on a periodic basis. Before we execute the ongoi...
SEO Numbers Don’t Tell The Whole Story
It is true that you have to look at the big picture constantly while working an SEO campaign. The problem is, you have to do this while working the day to day elements of the program, such as writing new content for the website, posting on social media, and building links. It is hard to achieve a se...
6 Things to Analyze to Determine the Value of a Link
An important part of SEO is link building. It’s a manual process of looking for inbound link opportunities on other websites. A link opportunity can be a directory listing, profile page, sponsorship link, partner link, or guest post, among others. These inbound links get crawled by the search engi...
Be Sure to Check SEO Statistics for Year Over Year
There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is. If the SEO program is executed well, you will surely see results. However, when those results happen could be somewhat unpredictable because a...
Knowing Your Target Audience is Important for SEO
It's true that SEO is about more than just considering which keywords to use. Search Engine Optimization requires a lot more strategy than that in order to be effective! In fact, SEO is all about how each of the elements tie into one another to form a cohesive strategy. In other words, everything fr...
Can SEO Bring In Local Foot Traffic?
When it comes to operating a business, you want to make sure it is represented in the best way possible online. Everything from your website content, social media profiles, and even your link profile can have a huge impact on the traffic that your website attracts. Although each digital marketing an...
Why Fixating on Rank is a Waste of Time
Search engine rank hasn’t been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it’s ...
The Buyer’s Journey Should Impact B2B Keyword Research
It stands to reason that you want to target the right keywords when formulating your SEO plan. Getting to know what your ideal customer looks like will go a long way to help you find the best keywords. In order to really find the best keywords, you should take some time to also understand the buyer'...
Have Realistic Expectations for SEO Success
It's true that when you're involved with SEO, you need to make sure that the expectations are realistic. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they understand that SEO...
Why Security Is Important for SEO
There are many factors at play in search engine optimization. Some may depend on the search engine you use. There are various factors that impact SEO such as keyword optimization, technical considerations such as the URL structure of each link, site content, and also other factors such as the qualit...
How to Set Yourself Up for SEO Success
How do you know if your SEO program is up to par? How effective your SEO program is depends largely on how you prepare. In other words, there is a right way to do things and then there's a wrong way. There is also a bit of an in-between where your actions could be effective, but your SEO program cou...
Don’t Forget to Address the Technical Aspects of SEO
Most of us understand that SEO helps improve your presence in the search engines. Executing a solid SEO program can help increase traffic over time, and this is something that requires consistent effort in order to reap the rewards. It's true that excellent content, social media, building natural li...
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...
SEO Content Marketing Can Help With B2B Sales
When it comes to SEO, content plays a big role. It has many purposes, such boosting organic presence in the search engines, branding, and developing ways to engage with your audience. Another item that content can help with is that it can absolutely be part of the sales process, especially if you cr...
Do Web Developers Need to Know SEO?
When it comes to creating a website, there is a lot that goes into it. From planning the website's content, designing the page layout, and making sure it runs properly, the developer is in charge of making sure the end result is one that will best represent the company. What does this mean exactly? ...