Search Engine Optimization (SEO) Articles
4 Ways to Supplement an SEO Campaign
Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...
Where to Start Your SEO Efforts
Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...
Optimize Your Website for Content But Don’t Abuse Keywords
There is an art to optimizing your website with the proper keywords and there is a fine line between being effective and doing more harm than good. On the one hand, you need to make sure that the right keywords show up on the page so that the search engines can find your website. On the other, if yo...
Intangible Factors That Make SEO Success a Reality
It’s true that SEO is a vital part of your digital marketing strategy. However, success doesn’t come overnight. Success with SEO is something that needs to be earned, and it can only happen if a specific set of steps is followed on a regular basis. Activities such as onsite SEO, content marketin...
Improve Your SEO Content in 3 Steps
One of the most challenging things about writing SEO content is that there are so many web pages out there that you’re competing with. Unless you are the only person to write about a specific topic, there’s going to be competition. And, if you are the only person to write about a topic, it’s p...
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...
No Need to Focus on Search Rankings
When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible. While this is surely the mark of a successful SEO campaign, it isn't necessarily the best way to go about measuring success. In fact, rankings should be ...
Blogging Doesn’t Create Instant SEO Success
When it comes to search engine optimization, a lot goes into making sure the program is successful. There are multiple components that make up a successful SEO campaign, including technical elements, strategically written content, and the link portfolio. In between all that, certain tasks, such as s...
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program. Content marketing programs will naturally change over time, and they will also differ depending on the nature of the business or the industry. Although most content marketing schedules ...
Broken Link Building How-To Guide
Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO oppor...
Make Sure Your SEO Goals Are Realistic
When starting a digital marketing campaign, it's a natural impulse to want to see results right away. Some strategies within digital marketing yield quicker results than others, as is the case for something like pay per click advertising. Other digital marketing strategies, such as search engine opt...
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as "hired help" and not like a true...
What SEO Data Should I Look At?
When it comes to SEO, there are many things that come into play that could impact results. Known as ranking factors, these elements need to be constantly monitored to insure that the results are as good as they could be. Ranking factors include things like page speed, inbound links, and a secure web...
Take a Conservative Approach When Finding Backlinks
When it comes to SEO, most of us know that backlinks are important. The search engines are incredibly picky as to which backlinks they value and which they don't. This can be frustrating because our impulse as marketers is to control the situation. However, trying to actively find backlinks can actu...
Technical SEO Audits Are About More Than Just a Checklist
There are several different elements that come into play when executing an SEO campaign. There are those activities that are done on an ongoing basis, such as social media posting and writing new content for the site, and there are those that are done on a periodic basis. Before we execute the ongoi...
SEO Numbers Don’t Tell The Whole Story
It is true that you have to look at the big picture constantly while working an SEO campaign. The problem is, you have to do this while working the day to day elements of the program, such as writing new content for the website, posting on social media, and building links. It is hard to achieve a se...
6 Things to Analyze to Determine the Value of a Link
An important part of SEO is link building. It’s a manual process of looking for inbound link opportunities on other websites. A link opportunity can be a directory listing, profile page, sponsorship link, partner link, or guest post, among others. These inbound links get crawled by the search engi...
Be Sure to Check SEO Statistics for Year Over Year
There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is. If the SEO program is executed well, you will surely see results. However, when those results happen could be somewhat unpredictable because a...
Knowing Your Target Audience is Important for SEO
It's true that SEO is about more than just considering which keywords to use. Search Engine Optimization requires a lot more strategy than that in order to be effective! In fact, SEO is all about how each of the elements tie into one another to form a cohesive strategy. In other words, everything fr...
Can SEO Bring In Local Foot Traffic?
When it comes to operating a business, you want to make sure it is represented in the best way possible online. Everything from your website content, social media profiles, and even your link profile can have a huge impact on the traffic that your website attracts. Although each digital marketing an...
Why Fixating on Rank is a Waste of Time
Search engine rank hasn’t been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it’s ...
The Buyer’s Journey Should Impact B2B Keyword Research
It stands to reason that you want to target the right keywords when formulating your SEO plan. Getting to know what your ideal customer looks like will go a long way to help you find the best keywords. In order to really find the best keywords, you should take some time to also understand the buyer'...
Have Realistic Expectations for SEO Success
It's true that when you're involved with SEO, you need to make sure that the expectations are realistic. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they understand that SEO...
Why Security Is Important for SEO
There are many factors at play in search engine optimization. Some may depend on the search engine you use. There are various factors that impact SEO such as keyword optimization, technical considerations such as the URL structure of each link, site content, and also other factors such as the qualit...
How to Set Yourself Up for SEO Success
How do you know if your SEO program is up to par? How effective your SEO program is depends largely on how you prepare. In other words, there is a right way to do things and then there's a wrong way. There is also a bit of an in-between where your actions could be effective, but your SEO program cou...
Don’t Forget to Address the Technical Aspects of SEO
Most of us understand that SEO helps improve your presence in the search engines. Executing a solid SEO program can help increase traffic over time, and this is something that requires consistent effort in order to reap the rewards. It's true that excellent content, social media, building natural li...
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...
SEO Content Marketing Can Help With B2B Sales
When it comes to SEO, content plays a big role. It has many purposes, such boosting organic presence in the search engines, branding, and developing ways to engage with your audience. Another item that content can help with is that it can absolutely be part of the sales process, especially if you cr...
Do Web Developers Need to Know SEO?
When it comes to creating a website, there is a lot that goes into it. From planning the website's content, designing the page layout, and making sure it runs properly, the developer is in charge of making sure the end result is one that will best represent the company. What does this mean exactly? ...
Determining the Preferred Domain for Business
Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years. Choosing a domain name is even more important than actually naming the business since it will form the cornerstone of your business and marketing dealings, especially onlin...
Hiring a SEO Firm in India is a Bad Idea
When looking for a digital marketing or SEO firm, a business has many options. Outsourcing oversees to firm in a country like India is one of the possibilities. These firms claim to handle most forms of digital marketing, such as content marketing, social media, PPC, and even search engine optimizat...
3 SEO Ranking Signals to Improve with a Blog
The Google search engine algorithm has hundreds, if not thousands, of ranking signals. Google notoriously keeps all of these signals and how they affect each other a secret but there are some things that we’ve been able to figure out over the years (or Google has come right out and addressed). And...
Do Keyword Rich Domains Still Work?
There is some debate as to whether or not keyword rich domains can help with search engine optimization or whether overall, they can cause more harm than good. We have seen this on many occasions. Every now and then, a website that has a keyword rich domain will experience great rankings in the sear...
Don’t Let Your SEO Process Define You
It's true that SEO is a valuable part of any digital marketing strategy. It's a long term strategy and one that is effective at eventually bringing in a steady stream of targeted, organic traffic. Since success through SEO is something that needs to be earned over the long term, it can be tough to s...
Should You Still Write Guest Posts?
There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO. Those days are long behind us, thanks to Google cracking down on how websites obtain backlinks. These days, backlinks should be natural and not forced. Back when this was a viable tool for backlinks,...
3 Easy Ways to Elevate the Quality of Your SEO Content
You might not think that there’s anything easy about writing SEO content. And to some extent, that’s true. Writing SEO content certainly requires an investment of time and resources to ensure that what you’re publishing is high quality and will actually generate traffic, clicks, and links to b...
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...
Handling Multiple Cities and Locations with SEO
When it comes to search engine optimization, several factors need to be taken into account. One of them is the question of whether or not you need to optimize on the national or local level. We believe that optimization should happen on both a national and local level, but the strategies should chan...
Established Brands Should Invest More Into SEO
We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...
Technical SEO Audit – Check Your Website for Problems
SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...
Match SEO Keywords to User Intent
When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy. Many believe that it is okay to pick a strategy, like SEO, and then completely rely on it while ignoring the rest. The truth is, all the methods for marketing digitally work in tandem with each other, and it is n...
Turn Broken Links into SEO Wins
Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time. While it’s important to create entirely new links from a diverse profile of relevant websites, perhap...
Email Newsletter Marketing Helps Your SEO
When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...
Analyze Page Load Time As Part of Your SEO Audit
Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...
3 Steps to Take to Prepare for an SEO Campaign
Ready to jump into an SEO campaign? Not so fast. While it might be tempting to get the ball rolling as quickly as possible, the campaign will be much more fruitful over the long term if you take important steps to prepare for it. Trust us, SEO success is slow to build. The difference between startin...
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about ho...
History of Google Panda and Penguin Updates
These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...