SEO Articles
Content Is the Foundation of SEO
When building your presence online, it's true that there are a lot of tools related to digital marketing to help build your presence
SEO Ranking Metrics Are Outdated
Back in the early days of SEO, measuring success was dependent on "rankings"
SEO Maintenance Is Important
Having a long-term strategy when it comes to your SEO is going to play a large role in the success of your brand or company
Don’t Wait to Work on Your SEO
In our years of working with our digital marketing clients, we have noticed a shocking number of companies treat SEO as an afterthought
Your Audience Matters for SEO
Your audience plays a large role in your SEO strategy
SEO Takes Work – But It’s Worth It
When we take on SEO work for our clients, it is a multi-step process that works every time
Align Keywords to Your Goals
It's true that SEO can make your site more visible in the search engines
Indirect Factors that Could Affect SEO
As a brand or company that has the goal of improving your search engine results, SEO is often top-of-mind
Optimize for a Variety of Keywords
It's true that keywords are an important part of the SEO process
SEO Audit is the First SEO Step
An SEO audit will allow you to evaluate how well your website is optimized for search engines
SEO Should Be a Priority Within Marketing Teams
If SEO isn't valued within your marketing team, it's time to consider what you're missing out on
Use Niche Keywords to Grow a Brand
Niche keywords are not taken seriously by many digital marketing strategists for one big reason: low search volume
Canonical Tags Still Necessary for SEO?
Canonical tags have been known to help Google and other search engines better understand which pages of a website have original content and which are duplicates
Algorithms Shouldn’t Dictate a Digital Strategy
Every social media platform and search engine has its own algorithm
Is There a Google SEO AI Penalty?
With AI being used more often to create content these days, it's normal to wonder if there are penalties that come along with doing so
Why XML Sitemaps are Still Necessary
An XML sitemap is a file that lists a website's important pages
SEO Should Be Ongoing
You know how to start an SEO strategy
Proactive SEO vs Reactive SEO
SEO is a digital marketing strategy that can see highs and lows
Homepage SEO Takes More Time
When thinking about SEO, your focus may be mainly on content, making sure it's optimized with relevant keywords and sharing topics your audience is searching for
Writing for SEO is Never Good
When creating content for your website, social media, or other outlets, you don't want to focus on SEO
What is an SEO Algorithmic Penalty?
An algorithmic penalty is something that website owners have come to dread
The Role of SEO in Digital Marketing
These days, SEO is considered to be an offshoot of digital marketing
Technical SEO Audit Checklist
Technical SEO plays a critical role when optimizing a website for search engines
The White Hat Creation of SEO Backlinks
It's true that backlinks are an important part of any great SEO strategy
Doing an SEO Competitive Analysis Is a Must
You have done your SEO research to determine the best keywords that will get your brand and website noticed
Why Established Brands Should Not Forget About SEO
As an established brand with a following and customers, you may feel that SEO is behind you
SEO Data Should Be Used to Make Informed Decisions
SEO is the process of optimizing a website to be ranked higher in search engine results for relevant keywords
The Right Way to Optimize for SEO
Search Engine Optimization (SEO) improves the visibility of a website or a web page in a search engine's unpaid results
Ongoing SEO is a Essential to Achieve the Win
When it comes to SEO, it is true that you need to do all the initial work
SEO Keyword Research is Still Needed
Keyword research is an important step in any website or blog search engine optimization (SEO) and it has been for some time
Content Title Writing Tips That Help SEO
It's true that SEO helps your content get seen in the search engines and ultimately can help you boost your organic traffic
Why Local SEO Matters
When putting together an SEO program, there are a few ways that you can approach it
How Often Should an SEO Audit be Completed?
Whenever starting an SEO program, it is true that one of the first steps is to do an SEO audit
Tips for Making an SEO-Friendly Blog Post
Writing a great blog post for SEO can be a challenge
Optimizing Keywords With a Low Search Volume
When it comes to SEO, sometimes you need to decide not only how you will use the keywords you find, but also need to make a choice as to which keywords you will use in the first place
Develop an Improved SEO Keyword Strategy
Keywords are words or phrases combined with search terms to make a search query more specific
What Different Types of Keywords Mean for SEO and Your Audience
The world is full of competition, and the race to the top is always challenging
Get Buy-In From Leadership for SEO
When marketing strategies and programs are implemented, getting leadership buy-in is often the most challenging element
What is Enterprise SEO?
Enterprise SEO is a marketing strategy that combines an understanding of web-wide search engine optimization and digital marketing
Why Should You Do An SEO Audit?
As long as the search engines are a factor in our behavior online, there will be a need for search engine optimization
What Are the Benefits of SEO?
Digital Marketing is an important part of any business marketing strategy, and SEO is certainly part of this
Does Page Speed Affect SEO?
When it comes to SEO, there are many factors that can make an impact on your results, and site speed is one of them
Importance of Website Taxonomy for SEO
There is a lot that goes along with digital marketing, and some of the strategies that can help are less tangible than others
Can SEO Backlinks Improve Results?
When it comes to SEO, there are many pieces of the puzzle that can help improve results
Create an Effective SEO Strategy for a Rebranding
Do you need to rebrand your business? If so, it isn’t just a simple matter of changing your logo, graphics, or even your business positioning
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach
Can SEO Help with Internal Site Search?
It’s true that search engine optimization can help increase your website’s visibility in the search engines, especially when the plan is executed correctly
Should You Use SEO Tools?
There’s a lot that goes into search engine optimization, and there’s a lot that goes into setting up and implementing a good SEO strategy
Does User Intent Matter for SEO?
When it comes to SEO, there is a lot that goes into creating a great strategy
Attracting Natural Links for SEO
It’s not enough to just have great links coming to your website, they also need to be relevant
Knowing if a Link is Good for SEO
When it comes to SEO, it isn’t necessarily the amount of links that is important, it’s the quality of the links
SEO Can Help Your Business Reach
SEO is a vital part of your digital marketing strategy
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference
Control Your Brand through Branded Search
When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website
Does Usability Help with SEO?
SEO is a digital marketing practice that enables your website to get seen in the search engines
How Do You Optimize Your Content Using SEO?
When it comes to Search Engine Optimization or SEO, content should be treated as the cornerstone
How Does SEO Work?
These days SEO, or Search Engine Optimization, is so common that you may not even really think about it
Importance of Site Structure for SEO
When it comes to SEO, site structure is one of those elements that you may not think makes a difference
Take Advantage of Seasonal SEO
It’s true that SEO is something that takes a while to build
Pros and Cons of SEO
There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization
You Need a Sitemap for SEO
If you are working on the SEO for your website, one of the first things you should do is make sure that you have a sitemap
5 Ways to Get More Website Leads from Organic Traffic
The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results
Don’t Over Optimize Your Site
For all of our full service SEO clients, we start the process with on-site optimization
Be Sure to Maintain Your SEO
When it comes to optimizing your website, it is true that it is important to do it in the early stages of your business or a website launch
SEO for an Existing Website
Most people are pretty diligent about putting their SEO into place when they first launch a website
Blogging Can Enhance Your SEO Strategy
It's true that SEO, or Search Engine Optimization, can help your website perform better in organic search results
SEO Should Align with Your Business
It's true that SEO is something that can help increase your organic visibility in the search engines
Deep Linking Can Work Well to Enhance SEO
These days, search engine optimization is looked at as an extension of digital marketing
Ranking is Not a Metric to Grow Your Business
The ultimate goal of a good search engine optimization campaign is to help you grow your business
SEO, Content and Social Media All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it
Why Security Is Important for SEO
There are many factors at play in search engine optimization
3 Ways to Increase Your Chances of Earning Natural Links
Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority
SEO Basics Never Change
When it comes to search engine optimization, things change constantly
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing
SEO Results Can’t Be Promised
One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same
How to Make Content Marketing Work for SEO
Content marketing has been a big part of SEO as a whole for a long time now, and it has certainly evolved over the years
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis
Reasons Why Your SEO Campaign Needs a Blog
There are many reasons to have an active blog on your website
SEO Tips for Seasonal Businesses
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either
Using SEO to Improve Branded Search
The primary goal of any SEO campaign is to attract people to your website
Be Sure to Check SEO Statistics for Year Over Year
There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is
SEO Tasks to Complete Daily
One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results
3 Things You Can Do to Earn Natural Links
Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria, but it only works out week if they are obtained naturally
Why You Should Launch a Blog for SEO
From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website
What to Do if You Have Unnatural Links
As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected
Broken Links Can Hurt Your SEO Efforts
Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts
Are Keywords Really That Important?
Search engine optimization is an important part of digital marketing
Reasons to Stop Obsessing Over This SEO Metric
Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it
The First 3 Steps of an SEO Campaign
For those new to SEO, it can be a little daunting
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results
3 Easy Ways to Enhance Your SEO Content
The word is out: content is king
Patience Is A Necessity For SEO!
Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months
Resolve Technical Issues to Help With SEO
Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed
No Need to Focus on Search Rankings
When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant
Let Us Know Your Digital Marketing Concerns!
It's true that we help our clients increase their organic traffic through white hat search engine optimization practices
What to Do as You Start an SEO Campaign
The most important thing to understand about SEO is that it is a long term process
Top Reasons Why SEO is Slow
One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly
Why Fixating on Rank is a Waste of Time
It is a misconception that rank is a measurement of how well your SEO is performing
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? On some level, traffic dips are normal
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different to different people
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune
4 Things to Do Before Launching an SEO Campaign
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it
Don’t Take a Cookie Cutter SEO Approach
Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy
Rankings Aren’t a Good Measure of SEO Success
Clients often come to us and ask how long it will take before they can start to rank for keywords that will get them noticed in the search engines
SEO Mistakes Web Developers Make
SEO and web development go hand in hand
Technical SEO Audit – Check Your Website for Problems
SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time
Handling Multiple Cities and Locations with SEO
When it comes to search engine optimization, several factors need to be taken into account
When Business is Slow Don’t Give Up on SEO
One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign
Website Mistakes that Harm SEO
We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important
Signs That You Have Unrealistic SEO Expectations
It’s common for website owners to have a love/hate relationship with SEO
3 Easy Ways to Elevate the Quality of Your SEO Content
You might not think that there’s anything easy about writing SEO content
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available
Match SEO Keywords to User Intent
When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone
SEO Success: Are You Getting in Your Own Way?
Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website
Keywords Help You Connect to Your Audience
On the surface, search engine optimization may look like it has the simple task of boosting a website's prominence in the search engines
Building Links Should Be Natural
It is true that building a high quality link portfolio is an important part of your SEO program
SEO Items to Execute Regularly
The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop
3 Reasons to Stop Stressing Over Rank
One of our goals when working with clients is to really educate them about SEO
SEO Won’t Solve Your Business Problems
A search engine optimization campaign, if implemented properly, can do many wonderful things for your business
Don’t Let Your SEO Process Define You
It's true that SEO is a valuable part of any digital marketing strategy
Don’t Let Analytics Make SEO Too Complicated
It's true that there is a lot that goes into creating a great SEO program and one that is tailored to the specific needs of the business
How to Make Social Media Work for SEO
When someone tells you that social media doesn’t impact SEO, they’re only half right
Make Sure You Put Your Customers First
You've spent the last few months executing your SEO campaign
Why Your New Website Isn’t Ranking Yet
If you are launching a new business website you certainly have a few things going for you
Online Advertising: Not Set and Forget
While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing
In Addition to SEO, What Can I Be Doing?
A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the SEO campaign
How to Prepare for an SEO Campaign
Are you new to SEO? Or maybe you’ve been out of the game for awhile and are looking to re-start? If that’s the case, you might be wondering what the first steps are and how you can prepare yourself for an SEO campaign
Don’t Forget About These Pages for SEO
On site optimization is the process of incorporating targeted keywords into the on-page content, title tag, meta description, and URL of each page of the website so that the search engines can match the page with related search queries
5 Questions to Ask an SEO Service Provider
The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe
What Does an SEO Campaign Look Like?
If you want your website to rank organically in the search engines and generate targeted organic traffic over time, you need to launch an SEO campaign
Why Communication Matters
When we take on a client, we know that we can really improve their SEO
Ways to Win at Local SEO
When someone is looking for a local business or service, they might ask trusted friends and relatives for suggestions, but more often than not the first place they head is Google
Why the Meta Description Still Matters
Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm
Don’t Let SEO Get in the Way of Branding
When search engine optimization first became a household name, it had negative connotations because it was associated with shady tactics and subpar content
Local Business SEO Tips to Follow
If you operate a local business, you might not think that SEO is all that important, especially if you’re successful and already have a steady stream of business coming in
3 Key Responsibilities of SEO Clients
For many businesses, especially of the small to medium sized variety, it makes the most sense to outsource SEO work to an SEO company, rather than hire in-house SEO specialists (too expensive) or assign the work to an already overstretched current employee (the work won’t get done)
What to Look at to Measure SEO Success
The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website
Do you Really Need to Optimize Your Content for SEO?
Search engines are in the business of making sure that returned results best match search queries
Don’t Make These Costly SEO Mistakes
Search engine optimization is an essential component of online marketing since an organic search presence for targeted keywords will result in website visitors which can lead to sales and conversions
3 Keys to Building a Solid SEO Campaign Foundation
If you’re just getting started with SEO, one of the most important things to keep in mind is that SEO is all about the long-term
Why A Business Blog is a “Must-Have” For SEO
It's true that businesses must have a blog
Trust the Established SEO Process
It's true that the SEO industry has changed over the years, and these changes are largely dictated by Google and the various algorithms updates that have occurred over the years
How to Maintain Your SEO Rankings
After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off
SEO is About More that Just On-Page Optimization
SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become
What Happens If You Let Your SEO Go?
You work hard to build a solid SEO program
Handling Website Images for SEO
When it comes to SEO, your website can have a huge impact on your results
Understand the Limitations of Your Proprietary CMS for SEO
When it comes to digital marketing and search engine optimization, the CMS that you have chosen can be a deciding factor as to what you can accomplish online
These Technical SEO Items Still Matter
Today, most of your SEO program is actually wrapped up in your marketing efforts
Web Development Mistakes That Harm SEO
For a business website, hiring a professional website developer is an absolute must
Tips for Hiring an SEO Consultant
If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house
Are You Really Ready for SEO?
A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer
Your Technical SEO Might Need a Refresh
When was the last time you performed a technical SEO audit on your website? We see this all the time
Everyone in Your Organization Should Learn SEO
Most people delegate SEO to the marketing department without giving it much thought
Don’t Put Your SEO and Social Media on Hold!
Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons
SEO Checklist for Site Redesigns
Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site
Why SEO Is a Continual Learning Process
Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics
Understanding User Search Patterns for Effective SEO
Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign
On Page SEO Is More Complex Than You Think
There is a lot that goes into an effective full service SEO campaign
Develop an SEO Mindset for Success
Are you ready to embrace SEO success? This may seem like a silly question, but it is worth asking
SEO: A 5 Step Program
Sometimes it seems like almost anything can be done in “5 easy steps” these days
Ways to Integrate Trade Show Marketing and SEO
There was a time when trade shows were incredibly common, and even though there aren't as many as there used to be, they are still a crucial marketing tactic for many industries
Develop a Mindset to Make SEO a Success a Reality
When it comes to marketing your business online, it stands to reason that you want to achieve success sooner than later
4 Ways to Supplement an SEO Campaign
Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact
Optimize Your Website for Content But Don’t Abuse Keywords
There is an art to optimizing your website with the proper keywords and there is a fine line between being effective and doing more harm than good
Intangible Factors That Make SEO Success a Reality
It’s true that SEO is a vital part of your digital marketing strategy
Improve Your SEO Content in 3 Steps
One of the most challenging things about writing SEO content is that there are so many web pages out there that you’re competing with
Blogging Doesn’t Create Instant SEO Success
When it comes to search engine optimization, a lot goes into making sure the program is successful
Broken Link Building How-To Guide
Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc
Make Sure Your SEO Goals Are Realistic
When starting a digital marketing campaign, it's a natural impulse to want to see results right away
What SEO Data Should I Look At?
When it comes to SEO, there are many things that come into play that could impact results
Take a Conservative Approach When Finding Backlinks
When it comes to SEO, most of us know that backlinks are important
SEO Numbers Don’t Tell The Whole Story
It is true that you have to look at the big picture constantly while working an SEO campaign
6 Things to Analyze to Determine the Value of a Link
An important part of SEO is link building
Knowing Your Target Audience is Important for SEO
It's true that SEO is about more than just considering which keywords to use
Can SEO Bring In Local Foot Traffic?
When it comes to operating a business, you want to make sure it is represented in the best way possible online
The Buyer’s Journey Should Impact B2B Keyword Research
It stands to reason that you want to target the right keywords when formulating your SEO plan
Have Realistic Expectations for SEO Success
It's true that when you're involved with SEO, you need to make sure that the expectations are realistic
How to Set Yourself Up for SEO Success
How do you know if your SEO program is up to par? How effective your SEO program is depends largely on how you prepare
Don’t Forget to Address the Technical Aspects of SEO
Most of us understand that SEO helps improve your presence in the search engines
SEO Content Marketing Can Help With B2B Sales
When it comes to SEO, content plays a big role
Do Web Developers Need to Know SEO?
When it comes to creating a website, there is a lot that goes into it
Determining the Preferred Domain for Business
Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years
Hiring a SEO Firm in India is a Bad Idea
When looking for a digital marketing or SEO firm, a business has many options
3 SEO Ranking Signals to Improve with a Blog
The Google search engine algorithm has hundreds, if not thousands, of ranking signals
Do Keyword Rich Domains Still Work?
There is some debate as to whether or not keyword rich domains can help with search engine optimization or whether overall, they can cause more harm than good
Should You Still Write Guest Posts?
There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO
Established Brands Should Invest More Into SEO
We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so that they could rank for a variety of keywords, not just branded ones
Turn Broken Links into SEO Wins
Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time
Email Newsletter Marketing Helps Your SEO
When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy
Analyze Page Load Time As Part of Your SEO Audit
Like any service provider, the search engines want to create a service that will keep customers happy
3 Steps to Take to Prepare for an SEO Campaign
Ready to jump into an SEO campaign? Not so fast
History of Google Panda and Penguin Updates
These days, when Google makes an algorithm update, it is part of the core updates
How a PPC Campaign Complements an SEO Campaign
Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic)
Completed Keyword Research: What Happens Next?
SEO is about keywords
Be Careful When Optimizing Pages With Different Keywords
It's true that optimizing pages with keywords is a key component of search engine optimization
Have Realistic B2B SEO Goals
It’s necessary to take a strategic approach to B2B SEO
Optimize Every Page of a B2B Website
After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic
Follow Google’s Webmaster Guidelines for White Hat SEO
When a digital marketing or SEO firm says that they use white hat Google SEO strategies, what exactly does this mean? The marketing industry has borrowed the term "white hat" and "black hat" from theater and movies, particularly in the silent film era, when it was typical for the hero of the story to wear a white hat and the villain to wear a black hat
Make the Most of an SEO Investment by Doing These 5 Things
SEO requires an investment of both time and money
SEO Tasks to Complete Every Month
Unless you’re a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines
Audit Your In-House SEO Program
If you're running an in-house search engine optimization program, you may be wondering if it is as effective as it could be
Benefits of Running a Link Audit
Every site owner should run a link audit on their site at least once a year
There’s No Quick Money When it Comes to SEO
When it comes to SEO, there’s no such thing as making “quick money”
SEO Responsibilities to Execute Monthly
There are essentially two phases of an SEO campaign
5 SEO Basics to Implement Today
There are many misconceptions about SEO
Want to Earn Natural Inbound Links? Do These Things Now
There are essentially two ways to generate inbound links
3 SEO Misconceptions and What to Believe Instead
Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery
Ways to Build a Solid SEO Campaign
When it comes to executing an effective SEO campaign, how it's structured makes all the difference
3 Reasons to Run SEO and PPC Campaigns Together
It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query
SEO Reporting: More Than Rank
In order to be successful with SEO long term, it’s necessary to get out of the “it’s all about rank” mindset
How to Increase Organic Click Through Rate
The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time
Make These Website Conversion Improvements to Enhance SEO Results
The goal of an SEO campaign is to increase targeted, relevant organic visitors to a website over time
Why Blog Commenting is Important
When it comes to search engine optimization, blog commenting is always considered an important part of the strategy
4 Things SEO Content Must Be in Order to Have an Impact
Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines
SEO Shouldn’t Be a Standalone Strategy
If you own a website, SEO should be a part of your online marketing strategy
5 Signs You’re Working with a Reputable SEO Firm
SEO requires a significant investment, mostly because it’s a service that never really “ends
6 SEO Reporting Items to Look at Every Month
An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis
Technical SEO Items to Execute Now
You can break SEO up in many ways: there’s on-site vs
3 Things to Earn from Your SEO Content
SEO is all about great web content
The Hard Work That’s Behind Natural Links
Inbound links are important for SEO because they remain a top search engine ranking factor
On Site SEO Checklist of Things to Remember!
An SEO campaign is comprised of many steps
What Exactly is Your SEO Firm Doing?
Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story
How To Improve Your Domain Authority
There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam
5 Things to Understand About Link Building
If you’re new to SEO, there’s a good chance you’re a little confused about link building
Are These Things Holding Back SEO Success?
It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and you aren’t seeing ANY return for it – there’s a chance that something is holding back your SEO success
What is the Purpose of SEO?
When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box
Get More Clicks to Your SEO Content by Following These Steps
To some, content marketing is considered a necessary evil
Want Natural Links? Here’s How to Get Them
“Natural inbound links” is a common phrase in the SEO link building world
5 Technical SEO Items to Check Regularly
SEO success relies on many things
High-Level SEO Reporting Guide
If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that have a history of search engine penalties, the majority of site owners will only need a handful of reports in order to measure SEO success
3 Reasons to Optimize for Branded Keywords
Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway
Save SEO Efforts with a 301 Redirect
There’s a lot that goes into a website redesign
B2B Link Building is Reputation Building
Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information about a company or brand? The answer is that they head straight to the computer or take out their mobile device and start searching online
Why Does Black Hat SEO Still Work?
We are What Hat SEO firm, which means that we use strategies that are completely in line with Google's Webmaster Guidelines
Black Hat Tactics and White Hat Alternatives
There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords
SEO Con Men Are Alive and Well
Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time
What’s the Difference Between Search Queries and Keywords?
Have you ever noticed that people often use the terms "search queries" and "keywords" interchangeably? The assumption is that they are the same thing, but there is, in fact, a difference between them
Use Keyword Data to Make On Page Improvements
Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track
The 5 W’s of SEO
SEO is a form of marketing and just like any good marketing program, you need to understand certain things before you can be successful with it
SEO Tactics that Work
If you know anything about SEO, you know that it’s an ever changing industry
Incorporate Long Tail Keywords into the Mix
Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign
Tips for a Productive SEO Consulting Meeting
Business success today is largely dependent on online visibility, and the search engines play a large role in this
How to Properly Ask for an SEO Quote
At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms
5 Signs It’s Time to Switch SEO Providers
Outsourcing SEO work makes a lot of sense
Red Flag Warnings to Look For When Hiring an SEO Company
The growing influence of organic search rank on business success has correlated with a growth in SEO companies
Don’t Believe These SEO Lies
SEO isn’t new
CEOs Need to Buy Into B2B SEO Programs
As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do
Want to Earn Natural Links? Here’s What You Need
Actively seeking out new inbound link opportunities remains an important part of an SEO program
Where Do I Put My SEO Keywords?
Keywords are at the foundation of any SEO campaign
Managing Product Pages for SEO
One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing
Making the Case for Nofollowed Links
There are two types of inbound links: followed and nofollowed
Marketers: Are Your Online Passwords in Order?
This post isn’t about SEO directly, but it’s a topic that is relevant to all online marketers, including SEOs
What SEO is NOT
SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors
How to Tell if a Link Will Be Beneficial to Your SEO Program
At a very high level, SEO really comes down to two things; the quality of your website content and the quality of your inbound links (links to your website that exist on other websites)
3 Advertising Mistakes That Can Negatively Affect SEO
It’s important to take an integrated approach to online marketing and advertising efforts
How FAQ Pages Can Help SEO
Frequently asked questions pages are obviously useful from a user experience perspective
The Argument Against Specialized SEO Services
Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves
Local Search: Optimizing for “Near Me” Searches
There’s no question that search behavior has changed drastically since the advent of mobile search
Moving from Local SEO to National SEO
Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO
Outbound Linking Guidelines to Follow
When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too
Scam Alert: Negative SEO Extortion Emails
Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog
Find a Balanced Working Relationship with Your SEO Firm
Signing on to work with an SEO firm is a big step for any company
3 Ways to Make Your Website Conversion-Friendly
SEO works to increase organic search engine traffic from target audience members over time
The Various Types of Searches
When a user plugs their query into a search engine, they usually have a certain motive driving the search
The Easiest Way to Gain Inbound Links
Taking a white hat (Google approved) approach to SEO link building is hard work
Don’t Forget to Ask for These Links
Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority
SEO Data to Look at Regularly
When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth
How Bounce Rate Relates to SEO
Bounce rate is defined as the percentage of visitors that enter a site and leave without viewing other pages on the site
The Pros and Cons of an In House SEO Expert
While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company
The Importance of Informational and Transactional Keyword Targeting
The first step of a thorough SEO campaign is to conduct keyword research to determine how target audience members are searching
How to Get Natural Links? It’s No Secret
Inbound links pointing to a website remain a top ranking signal for Google
Voice Search SEO Best Practices
As voice search increases in popularity – is it on your radar when it comes to your SEO campaign? If not, it should be
How Your Competitors Can Help Your SEO Campaign
The best SEO campaigns are the ones built on research
Are You Building an SEO Pyramid or House of Cards?
There is a difference between SEO best practices today and the SEO best practices of the past
How to Evaluate an Inbound Link Opportunity
Along with the quality of your website content, inbound links are one of the most important ranking factors that the search engines consider
SEO Software Won’t Do the Work for You
SEO isn’t just something that’s needed for big websites or large corporations
Where Do SEO Keywords Go?
While it’s true that SEO has evolved over the years, there remains one constant: keywords
Today’s SEO Link Building Best Practices
Despite what you may have heard, link building is still an important part of SEO
URL Writing Best Practice for SEO
Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter
Link Building Opportunities That Are Still Relevant Today
Link building has undergone many facelifts in recent years
Top Local SEO Priorities
While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin
Make Sure Your SEO Strategy Helps with Branding
Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable
Pros and Cons of Hiring Different SEO Service Providers
You know that you need some with your SEO and for this, you have a few options
A Guide to SEO Hats
In the SEO world, there’s a lot of talk about white hats, black hats, and gray hats
Pre-SEO Campaign Launch Checklist
Like any other marketing initiative, taking the time to plan ahead and get all of your “ducks in a row” before launching an SEO campaign helps to set it up for success long-term
Technical SEO: How Is Your Website Performing?
There are so many things that go into a successful SEO campaign
How to Measure Organic SEO Traffic
In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic
Can You Trust Your SEO Firm?
As the Google search algorithms have gotten smarter and stricter over the years, lots of the phony SEO firms out there got filtered out of business
How to Research New Link Building Opportunities
Link building isn’t hard
Why You Still Can’t Beat Your Search Competition
SEO is a long term process
Yes, Branded Pages Should be Optimized Too
SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable
Make Sure You Have Time to Work With Your SEO Firm
When you hire an SEO firm, it's important to make sure you have enough time to work with them
Online Advertising Tactics to Consider With SEO
If your goal is to drive targeted traffic to your website in order to increase leads and sales, SEO is an absolute must
The Two Parts of an SEO Campaign
No two SEO campaigns are going to be exactly the same, because no two websites are exactly the same
Reasons to Hire an SEO Professional
Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical
Technical SEO Best Practice Checklist
The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media
SEO Tips for Developers During a Redesign Process
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another
Is Your SEO Program Working? Here’s How to Tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign
3 Signs It’s Time for a Fresh Start with a New SEO Provider
If you’ve been working with an SEO provider for some time, that’s great! Clearly you recognize the importance of an organic search engine presence and think it’s worth an investment
Link Building Blunders That Will Set Your SEO Campaign Back
SEO informed website owners know to stay away from spammy, low-quality links and that it’s the quality of their inbound links that matters more than the quantity
Thinking of Outsourcing SEO? Here’s Some Advice
While it might be nice to have your own in-house SEO specialist, it’s just not the reality for the majority of businesses (websites)
4 Reasons to Align Paid Search with SEO
Search engine marketing (SEM) is comprised of two functions: paid and organic
Basic SEO Items to Execute Right Now
Not all business website owners are SEO experts, however that doesn’t mean that business website owners get off the hook completely when it comes to SEO
5 SEO Tactics that Will Never Hurt You
One of the most exciting things about SEO is that it’s constantly evolving
Does Google Ads Help Your SEO?
It seems to be a common question that new SEO clients ask
Think SEO is all About Rank? Here’s Why You’re Wrong
One of the biggest misconceptions about SEO is that it’s all about rank
4 Steps Towards Local SEO Success
How are you marketing your local business? Sure, the tried and true traditional advertising channels can still be effective, but let’s face it: when someone is searching for a local business or service, they are heading to Google
Make the Most of B2B SEO by Following These Website Conversion Tips
Leads are the lifeblood of any B2B organization
5 Link Building and Content Mistakes to Stop Making
Link building and content marketing are no longer separate SEO entities
5 Prominent Places for Keywords to Appear
Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO
Follow These Rules When Adding Outbound Links to Your Site
In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website
Clean Up Organic Listings to Increase Click Through Rate
There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords
Do These Things to Set Your SEO Campaign Up for Success
Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot
Make These Website Changes to Turn Organic Traffic into Leads
So, you’ve been working at SEO for some time now and your website is completely optimized, you’re adding new content to your blog, you’ve gained some trusted, relevant inbound links, and you’re starting to see organic growth when you look at your reports
Yes, Social Media Matters for SEO Link Building
If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong
Tips for Outsourcing SEO
For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house
4 Key Components of SEO
If you are relatively new to the world of SEO, it can seem a bit complicated
Online Advertising Channels That Complement SEO
While we’ll always advocate for investing a portion of your marketing budget on SEO, we’ll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it
Outbound Linking Best Practices for SEO
When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website
Search Engine Algorithm Proof SEO Tactics
As website owners, it’s true that much of our business success really is at the mercy of the search engines
3 Things That Hinder SEO Results
Website owners usually have the best of intentions when they launch an SEO campaign
Where Should I Put My Targeted Keywords?
Search behavior has changed in recent years (think, voice search), but that doesn’t mean that keywords are out the window
5 Online Marketing Tactics to Explore Alongside SEO
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix
5 Signs You’re Running a Bad SEO Campaign
SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused
Where to Incorporate SEO Keywords
There are many components to an SEO campaign, but at the foundation is one thing: keywords
4 Steps of an Efficient Link Building Campaign
Link building is a time-consuming process, but it’s a worthwhile one, since inbound links pointing to your website remain an important search engine ranking factor
SEO Items to Consider During a Website Redesign
It’s best practice to maintain a modern, functional website
What Does Blogging Have to Do with SEO?
When you’re researching SEO, you’ll find that there’s a lot of talk about blogging
How to Increase Organic Listing Click Through Rate
It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic
Is Meta Data Still Important for SEO?
In the past, the Meta data that you included in the code of our website played a large part in your search ranking
SEO and PPC Should Work Together
While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions
What to Know About Link Building if You’re New to SEO
If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot
Don’t Expect to Live Your SEO Past
There was a time when a website could do very well in the search engines without putting forth a lot of effort
Winning Approach to B2B Content Marketing
When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money
Everyone at the Company Needs to Be on Board with SEO
Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs to be on board with it
The Most Important SEO Reports
SEO is comprised of many functions, one of which is reporting
Be Wary of SEO Firms That Email You Out of the Blue
It blows our minds that in 2015 emails like this are still being sent to site owners/managers
B2B SEO vs. B2C SEO
Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed
A Common Keyword Research Mistake
Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site)
4 Reasons You Aren’t Ready for SEO
Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO
Putting Together an SEO Report
If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing
Sometimes It’s OK to Ignore SEO Plugins (And Other SEO Tools)
Here at Brick Marketing, we’re really into WordPress
Don’t Focus on Rank to Measure SEO Success
So many potential SEO clients have one thing on their mind
Ask Yourself These Questions Before Pursuing a Link
Inbound links pointing to your website play an important role in determining where your website appears in search
If You’re a Marketer You Can Be a Link Builder
Some marketers are apprehensive of the secret world of SEO link building
Don’t Miss These Easy Link Building Opportunities
Link building as a whole isn’t easy
Follow These Steps to Generate the Best Possible Inbound Links
Inbound links pointing to your website are one of the top 3 Google ranking factors
Link Building Fundamentals are Marketing Fundamentals
Despite search engine optimization being a legitimate online marketing practice for many years now, there are still plenty of marketing folks who don’t quite understand it
3 Things that Generate More Inbound Links to Content
Publishing great website content is important for a number of reasons
The Downsides to Working with a Specialized SEO Provider
If you’re in the market to hire an SEO firm, you essentially have two options
5 Reasons to Still Do Keyword Research
Search behavior has evolved
6 Easy Link Building Opportunities to Capitalize On
Despite what you may have heard, not all link building is difficult
Be Wary of Link Building Opportunities
Let’s be honest
Attending a Trade Show Can Improve B2B SEO
B2B marketing can be quite complex
Is Your Website Worthy of a Natural Link?
Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm
Your Link Building Activities Need to Be Relevant!
At Brick Marketing, we are advocates of strictly white hat link building
Save Your Link Portfolio with a 301 Redirect!
Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons
Turn a Product Launch into B2B Content Marketing Gold
Content is perhaps one of the most important components of a good B2B social media strategy today
SEO Challenges Faced by Large Corporations
For the most part, the SEO process is what it is regardless of the size of the website that is being optimized
Why Long Tail Keywords are Important
Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made
How RankBrain Has Impacted Search Results
When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be
B2B FAQ Page Tips for SEO
Potential customers and clients visit a B2B website for more information both about the company and about the products or services
What You Need to Know About Direct Answers
Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations
Diversify Your Website Traffic Sources
This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign
Keyword Intent Builds Audience Engagement
When it comes to optimizing your content with keywords, there's a lot more that goes into choosing a keyword
SPAM Links Can Hurt Your SEO
Many website owners and search engine optimization specialists have made the error of including spam links, potentially damaging their backlink profiles to boost the search engine rankings of their client's websites
Black Hat SEO Tactic to Avoid: Link Schemes
Link schemes are a black hat SEO tactic that should absolutely be avoided
What is Needed in an SEO Audit
An SEO audit is a detailed analysis of an organization's website that looks at its foundations and content quality to determine strengths and weaknesses and diagnose any possible optimization opportunities
SEO Keyword Research Best Practice Tips
Before you can execute your SEO campaign, you need to perform keyword research so that you can perform your on-site optimization, which begins with the website
SEO Isn’t Black and White
As a website owner, you want search engines to view your website as favorable
Skills That Will Benefit Your SEO Writing
Good content requires good writing skills, but not everyone has these skills
Why Is Internal Linking Important?
The search engines don’t rank websites as a whole in the SERPs - they rank individual pages
SEO Is More Than Just Analytics
Every business will have some unique needs when creating an SEO program
Do B2B Companies Need a Mobile App?
Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon
SEO Items That Should Be Executed Regularly
Unlike most marketing campaigns, an SEO program doesn't stop
Pros and Cons of Using SEO to Increase Business
When it comes to SEO, you are probably aware of the benefits
Blog Commenting Tips for SEO Link Building
Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat
How To Handle Unnatural Links
What are unnatural links? Unnatural links are links that are intended to manipulate the ranking of a web page in a search engine
Internet Yellow Pages (IYP): Good for SEO?
Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed
The Basics of SEO Remain the Same
Search engine optimization, or SEO, can seem confusing and overwhelming whether you're just starting out or have been dabbling in it a while
The Important First Steps of Your SEO Campaign
Search engine optimization, or SEO, can be overwhelming if you're new to it
Essential SEO Copywriting Tips to Follow
Whether writing copy for your own website or that will be published elsewhere, you want to make sure that you are always putting out your best work
Don’t Let a Small Budget Hold Back Your SEO
To improve your business' online presence, SEO should be a focus
Checking Out Your SEO Competitor Will Provide You With Valuable Info
When you begin developing an online marketing plan, there are many angles you can come from when creating your strategy
Duplicate Content on Multinational Websites
If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site
Top B2B SEO Mistakes To Not Make
If you operate a B2B, it's important that you are active in marketing your business online
Red Flags To Look For When Hiring an SEO Company
Hiring an SEO company is a big deal
An SEO Friendly Blog is Just Steps Away
Creating and publishing high-quality content on your website on a regular basis is one of the best things you can do for search engine optimization
Daily SEO Tasks That Are Very Important
Search engine optimization (SEO) requires more than a weekly or monthly effort
Get to Know the 2 Phases of SEO
When it comes to SEO, there is a lot to consider and multiple steps that must be completed
How to Know if Your SEO Campaign is Successful
SEO, or search engine optimization, takes time to see results
What You Should Know About Optimizing Pages With Different Keywords
Page optimization with keywords is an important part of search engine optimization (SEO), but there is more to think about than simply placing random keywords on each page and crossing your fingers they do the trick
Don’t Let These Website Mistakes Hurt Your SEO
There is a lot about algorithms that isn't known, but luckily Google has provided hints about what they look for and what's important when it comes to ranking for keywords
Forget What You’ve Learned About SEO and Blog Writing
While SEO and blog writing are connected, you've probably learned some things along the way that simply aren't correct
Patience is Key When it Comes to SEO
Search engine optimization, also known as SEO, is an important part of creating a successful business
Whitepaper Marketing Can Build Your SEO
Do you engage in whitepaper marketing to help build your business? If you don't, you should seriously consider it
Tips to Protect Your Website From Hackers
Cyber-attacks are a common occurrence and something we all hope doesn't happen to us
Be Careful of Outsourcing Your SEO
One of the essential aspects of any website is its SEO or Search Engine Optimization
Is This Your First Time Hiring an SEO Firm?
Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides
Do Keyword Rich Domain Names Help with SEO?
There is no doubt that domain names with keyword-rich domains help search engine optimization a lot
When You Should Care About Local SEO
If you're running a business, it's essential to make sure that you do everything you can to optimize your website for local search
Get to Know Local SEO
SEO (search engine optimization) is a great way to drive highly targeted buyer-ready traffic to your website
Make Sure Your Website Doesn’t Have Dead Links
As you've probably heard before, content is king
What is Technical SEO?
Technical SEO is the process of initiating changes to your site's code which will help search engines crawl your site more efficiently and rank it higher in their organic rankings
Importance of Title Tags and Meta Descriptions
That’s why it’s essential to make sure your title tags and meta descriptions are well written and accurately reflect the content on your website
Stop Trying to Rank Keywords
If trying to rank for keywords isn't taking your website where you want it to be, then you might have two initial thoughts
Website Speed and How it Relates to SEO
Google’s web page ranking algorithm consists of a multitude of different factors; content quality and relevance, titles, metadata, and many other factors all influence a website’s placement in Google search results
Why You Need a Sitemap
In the context of SEO, a sitemap, also known as an "XML sitemap," is invisible to anyone who uses the website
Why Search Intent is Important for SEO
If you have a business, it’s essential to make sure that you’re doing everything possible to optimize your website for search engines
Develop a Workable SEO Strategy
Whether you're building a stand-alone blog or a website with a blog component, blogging alone can't be your marketing strategy
Great Content is Essential for Great SEO Results
If you build it, they will come
SEO Checklist for WordPress Website Launches
Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t miss a step
What is Earned Media and How Does it Impact SEO?
There are two general ways that a business can get noticed
Don’t Invest in SEO Until You Are Ready to Invest in SEO
Most businesses know now that they need some kind of SEO program in order to be successful
How Many Visitors is Enough for My Website?
How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign
Microsites: Good or Bad for SEO?
When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website
SEO is About the Big Picture
You’ve been told that executing a successful SEO campaign requires patience
Stop Measuring SEO Success by the Competition
A former client of ours was an international enterprise software company
Earn Natural Links and Reap the SEO Rewards
Your business website benefits from having inbound links
Search Engine Optimization Basics
Search Engine Optimization (SEO) is a process in which a website or a company's website is placed on the first page of search engines like Google
What is Organic Traffic Exactly?
If you're running a website, it's essential to know what organic traffic is and how to increase it
White Hat vs Black Hat SEO
There is no such thing as a "golden method" in SEO
How SEO Connects You with Your Audience
For any content marketing strategy to succeed, it must end with a goal
How the Different Pieces of an SEO Strategy Work Together
Search engine optimization is a broad term that applies to any activity that helps your website rank higher in search results
Put Users’ Needs First – Not Search Engines
SEO (search engine optimization) is a big deal when it comes to getting your website and web pages ranked in the search engine results
Best Ways to Perform Keyword Research
Keywords are one of the most influential factors in search engine optimization right now
What Exactly is Search Engine Optimization?
You've probably heard of search engine optimization (SEO)
Get to Know On-Page SEO Factors
On-page SEO is one of the most important aspects of a successful SEO strategy
Get to Know Off-Page SEO Factors
Crucial Off-Page SEO Factors to Consider for Your SiteIn the competitive world of digital marketing, it's easy to get lost in all the different metrics and stats
User Experience and SEO: Why They Need to Work Together
User experience is a hot topic in web design and development
Can You Really “Ramp Up” Your SEO Program?
There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret
How to Advocate for the SEO Process In-House
Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done
Use Custom SEO Training to Get Your Employees Onboard
Before you start worrying about link earning, content creation or social promotion, your SEO program needs to be accepted from the inside out! Without a strong internal push for strong SEO your program will never be as successful as it good be
SEO Won’t Fix Fundamental Problems With Your Business
The fundamental purpose of SEO is to go through a purpose that will get your website noticed by the search engines
When SEO is Working Well, Diversify Your Efforts!
Your business website is performing well in the search engines
3 Reasons Why 404 Errors Are Bad For Your SEO
Every site, especially a news organization or e-commerce site where content is constantly changing, is bound to have a handful of 404 errors lurking in the shadows
4 Things Your SEO Program Cannot Control
There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving
Are People Still Searching For Keywords?
Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance)
PPC Is Essential for Branding in SEO
When creating your brand, there are many strategies that effectively work together
With SEO Good Writing Matters
These days, writing content that is optimized for the search engines is about more than just including keywords in the content
Tips To Help You Write Better SEO Content
In the past, writing good SEO content meant filling each piece with keywords
Don’t Forget Off Page SEO!
While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that
Why All Businesses Need SEO
SEO is a staple for modern businesses
Don’t Get Left Behind When SEO Tactics Change!
SEO has changed much over the past decade
Brand Building and SEO Should Work Together!
Brand building and SEO strategies aren’t mutually exclusive
Mobile Device Usage Affects SEO
With increased mobile device usage, it makes sense that Internet usage has increased as well
Don’t Forget Local Search in Your SEO Plan!
These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out
Why You Should Invest Resources in Your SEO Strategy
Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies
SEO Tweaks That Could Help Your Site
SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don’t work, but also could cause a penalty
The Way We Search Online Has Changed – Has Your SEO Strategy?
How do you search online? Chances are, your search style has changed and you may not have even realized it
Audience Driven Engagement Affects SEO
Yes, it’s true that audience engagement drives your SEO campaign and can help make it more successful
Answers to Common SEO Questions
Hiring an SEO company can benefit your company in many ways
How to Keep Your SEO Campaign Fresh
An effective SEO campaign has several important elements - keywords, content, social media, and effective link building
It’s Time to Fix Your Slow Website
How long does it take your website to load? Across any device, a website should ideally load within a few seconds
SEO Results Can’t Be Predicted
Implementing an SEO program is always a beneficial thing to do for your business, especially when you go with an SEO company who is reputable and plays by the rules
Rank Isn’t the Most Important SEO Metric
While ranking is important, it is, after all, how people will have your business or brand in front of people's eyes, it is not the only or most important metric there is to determine your success with SEO
Is Seasonality Driving Your SEO Program?
If you were like most of our clients, traffic across the board was probably down between Thanksgiving and Christmas
5 Signs You’re Over-thinking Your SEO Strategy
With each algorithm change, Google has website users fearful of the future
Your Website is More Than Your Homepage
Your homepage is an important part of your website
Tips for White Hat SEO Backlinks
Search engine optimization (SEO) optimizes your website's visibility on search engine results pages
SEO Practitioners Wear Many Hats
Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it
Consider Investing in PPC Along with SEO
SEO really isn’t optional today
How SEO Factors into the Buying Cycle
The buying cycle that you have come to know and understand over the years has evolved
Don’t Base an SEO Strategy on Perceived Search Engine Weaknesses
If you think that SEO is a way to “game the system”, you’re wrong
Simple Ways to Protect Your Website from SEO Failure
With every algorithm update, SEO becomes more complex
Find the Right SEO Firm for You
Over the many years working in the SEO industry I have vetted thousands of potential SEO clients
How Much Organic Growth is Enough?
When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO
Assessing Link Relevance for SEO
It's not enough to just have great links
Statistics Do Matter For SEO
SEO is a long-term strategy, so it can take a while to fully assess how effective it is
Is Your Enterprise SEO Campaign Guilty of These Things?
If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right
SEO Clients Can’t Disappear From the Process
If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process
The Internet Is Immediate. SEO Is Not.
One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing
Why SMBs Can Win At SEO
Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO
Don’t Let SEO Get Stuck in the Approval Process
It happens all the time
SEO and the Long B2B Sales Cycle
One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle
SEO Isn’t a Be All And End All Solution
SEO is important
5 Key Analytics Metrics to Monitor SEO Success
When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already
5 Important SEO Takeaways
If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before
Don’t Keep Your SEO Firm in the Dark
For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm
On Site SEO Basics That Still Apply
It’s true that SEO has undergone a few facelifts in recent years
Questions to Ask an SEO Firm before Signing a Contract
Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate
Beyond the Visitor Report: Ways to Measure SEO Success
In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site
Required Elements of a Modern SEO Campaign
SEO has undergone multiple transformations through the years
Are You Expecting the Impossible from Your SEO Program?
One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210
How to Make Your Blog Work for SEO
One of the most important components of a search engine optimization campaign is content since it’s what can be optimized using keywords and is what generates natural links
How to Measure SEO Campaign Success with Analytics
SEO is an online marketing function that is built for the long term
Why Blogging Matters for SEO
When considering whether a new potential SEO client is a good fit there are a number of things that we take a look at
Business Changes That Your SEO Firm Needs to Know About
Many companies choose to outsource SEO work because they don’t have the resources to handle all of the work that needs to be done in house
SEO Won’t Guarantee Conversions
The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms
Why SEO Success Won’t Happen Overnight
If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc
What Lazy SEO Looks Like
There are many SEO industry professionals and it’s likely that nobody takes exactly the same approach to an SEO campaign
Recognizing the Small B2B SEO Successes
Depending on what B2B niche your company operates in there might be a ceiling when it comes to how much new organic traffic you can pull to your site for certain keywords
How to Start SEO for Your New Website
If you’re a start up and you’ve just launched a business website, it’s smart of you to already be thinking about SEO
Consider the Competition in an SEO Campaign
An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started
3 Common SEO Misconceptions
Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand
SEO Writing Requires an Additional Skill Set
Not everybody has the skills required to be a good writer
Protect Your SEO While Redesigning Your Site!
A lot of our clients have undergone site redesigns this year in some way, shape, or form
Common Enterprise SEO Challenges to Overcome
The SEO process is mostly similar for any website, regardless of size
Common Reasons Why SEO Success Isn’t Happening
What SEO clients need to understand about SEO is that it’s a process
4 Important SEO Reports to Measure Success
While it’s true that SEO is a long-term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign
3 Tips for Selecting The Right SEO Firm
There are hundreds of SEO firms, consultants, experts and agencies out there to choose from
What SEO Clients Need to Understand
SEO is an important component of an online marketing strategy
4 Common B2B SEO Mistakes
Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign
Items to Measure after One Year of SEO
The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long-term
5 Components of Successful SEO Today
What’s both exciting and frustrating about the SEO industry is that it’s always changing
Forget These Old School SEO Thoughts
What’s both exciting and challenging about SEO is that it’s an industry that is constantly evolving
Get the Most SEO Value Out of Blog Posts
Blogging is a great way to attract the attention of target audience members
Why Clients Should Learn the SEO Basics
There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence
SEO Questions an SEO Company Can’t Answer
If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case
What Does B2B SEO Success Look Like?
What frustrates many clients about B2B SEO is the long term nature of the strategy
How to Improve a Blog Post for SEO
There are many reasons to create and maintain an active blog on your business website
Ways to Incorporate Video into a B2B SEO Campaign
A B2B SEO strategy relies on content
How to Mess Up a B2B SEO Campaign
B2B decision makers are taking advantage of the web when it’s time to research a service or product provider
How Did Your B2B SEO Campaign Go So Wrong?
B2B SEO is a long term process
Features of a B2B Blog That Improve SEO
When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing
The SEO Firm and Web Developer Need to Be on the Same Page
First things first
Where Did My Website Visitors Go?
Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth
Attributes of a Good SEO Firm
The decision to hire an SEO company isn’t made lightly
3 Questions You Shouldn’t Ask Your SEO Company
In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients
4 B2B Link Building Ideas
Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful
Don’t Make These B2B SEO Errors
While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer
Why B2B Content is Essential for Link Building
Link building is the ongoing component of a B2B SEO campaign
Read Industry Blogs to Improve Your SEO
We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders
What to Look for When Researching an SEO Firm
As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making
Is Your SEO Program On Autopilot?
There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated
SEO Tactics for New Website Owners
It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two
Competitive Analysis is Part of an SEO Campaign
When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis
How to Properly Conduct Keyword Research
If you frequent this blog you’ll notice that we mention “keyword research” quite often
Making Enterprise SEO A Priority Across Your Departments
Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign
Consider SEO from the Start
While it may be hard to believe, there are businesses out there that still don’t have a website
The Buying Cycle Has Evolved- What’s SEO Got to Do With It?
I came across this really interesting post on MPDailyFix
SEO Musts for Your Local Business
For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO
SEO Company Red Flags
There are plenty of SEO providers out there to choose from
Why You’re to Blame for a Failed SEO Campaign
What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership
Important Ways to Improve Local SEO Efforts
Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence
A New Year Means New SEO
I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium
B2B Conversions Require More than SEO
Some may argue that B2B marketing is more challenging than B2C
Google Analytics Data to Pay Attention To
One of the first things that you should do once your website is up and running is to add Google Analytics to the site
SEO Copywriting Rules to Follow
When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc
How to Execute SEO with a Small Budget
SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money
What to Know Before Outsourcing SEO
A business/website owner has a few options when it comes to SEO services
SEO Advice for a New Small Business
Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should know
Save SEO Efforts during a Website Redesign
A website redesign can be a huge undertaking and typically many parties get involved in the process
Share-Worthy Content Ranks Higher In Search
Did you know that the majority of content that ranks high in the search engines tends to be the most popularly shared
Why Rank is the Wrong Metric to Pay Attention To
Of course there is value in ranking in the top spot in Google
SEO Competitor Info to Look At
When developing any kind of business or marketing plan it’s always important to consider the competition
SEO Clients are Also Responsible for Results
When a company decides that it wants to improve its website visibility in the search engines it has a couple of options
3 Signs that Your SEO Campaign is Working
SEO is a long term process
The Best SEO Firms Practice What They Preach
One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO
3 Onsite SEO Tips for the Internal Pages of Your Website
Every single page of your website needs to be optimized for SEO, including those deep internal pages
Good SEO is a Two Phase Process
The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each
When an SEO Firm Shouldn’t Take on a Client
The relationship between an SEO firm and an SEO client should be viewed as a partnership