SEO Articles
What Are the Benefits of SEO?
Digital Marketing is an important part of any business marketing strategy, and SEO is certainly part of this. SEO involves various techniques that make it possible for your website to perform better in organic search results, but aside from that, there are other important benefits. Here are some o...
Does Page Speed Affect SEO?
When it comes to SEO, there are many factors that can make an impact on your results, and site speed is one of them. However, when it comes to SEO, people often gloss over this in favor of other tactics, such as making sure that the website has plenty of great content. Yet, SEO isn't about one ...
Importance of Website Taxonomy for SEO
There is a lot that goes along with digital marketing, and some of the strategies that can help are less tangible than others. Of course, a good website sits at the center of a good digital marketing program, but there is more to it than simply sharing content with your audience. Your content needs ...
Can SEO Backlinks Improve Results?
When it comes to SEO, there are many pieces of the puzzle that can help improve results. Of course, we all know we need great content that satisfies our audience, but there are other items that are part of SEO, too, such as backlinks. However, there is an art to building a great backlink portfolio, ...
Create an Effective SEO Strategy for a Rebranding
Do you need to rebrand your business? If so, it isn’t just a simple matter of changing your logo, graphics, or even your business positioning. You need to assess how the rebrand will affect your digital marketing as a whole, and this includes your search engine optimization. You need to figure out...
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach. However, this is the wrong approach because even though keywords can give you clues as to what you should be writing, you aren't writing to please the search engines. You're actually writing to satisfy the ne...
Can SEO Help with Internal Site Search?
It's true that search engine optimization can help increase your website's visibility in the search engines, especially when the plan is executed correctly. There's an art to creating a well-optimized website that follows the best practices of SEO, and also to executing your SEO strategy on a consis...
Should You Use SEO Tools?
There's a lot that goes into search engine optimization, and there's a lot that goes into setting up and implementing a good SEO strategy. From analyzing data to making sure you have enough content on your website to attract the right audience, the tasks involved with SEO are numerous. It would be g...
Does User Intent Matter for SEO?
When it comes to SEO, there is a lot that goes into creating a great strategy. Over the years, the search engine algorithms have gotten more sophisticated, and this has changed the game for those wishing to get their websites to be returned for search results. More than ever, the algorithm is design...
Attracting Natural Links for SEO
It's not enough to just have great links coming to your website, they also need to be relevant. When they're relevant, you don't need to work too hard in order to attract these backlinks because less is more. It is better to have a smaller number of high-quality links than a larger number of so-so o...
Knowing if a Link is Good for SEO
When it comes to SEO, it isn't necessarily the amount of links that is important, it's the quality of the links. Of course, if you have a large number of quality links pointing to your website, that's even bette. If your link has any perceived relevance issues, the search engine will discount it ...
SEO Can Help Your Business Reach
SEO is a vital part of your digital marketing strategy. Every aspect of digital marketing, such as content marketing, social media, online advertising, and SEO, work together with the ultimate objective to help you achieve your goals and improve your business reach as a whole. Businesses need to mak...
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference. Each of these elements, when taken by themselves, don't have a discernible impact. The magic of a good SEO program is the consistency it takes to execute it. It is this consistency that will yield results over the lo...
Control Your Brand through Branded Search
When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website. However, SEO has another use that you may not realize. It's valuable to help build your brand, espe...
Does Usability Help with SEO?
SEO is a digital marketing practice that enables your website to get seen in the search engines. There are many factors that impact SEO, and each one needs to be accounted for when developing an SEO plan. These include developing content that your audience will find valuable, making sure the intent ...
How Do You Optimize Your Content Using SEO?
When it comes to Search Engine Optimization or SEO, content should be treated as the cornerstone. After all, it is your content that will attract your audience to your brand, either by visiting your website on their own, or when an internet search connects them to your website. In order to get the m...
How Does SEO Work?
These days SEO, or Search Engine Optimization, is so common that you may not even really think about it. However, it certainly is a vital component of digital marketing. You may understand that implementing an SEO plan could help you gain more visibility in the search engines, but that might be wher...
Importance of Site Structure for SEO
When it comes to SEO, site structure is one of those elements that you may not think makes a difference. However, it is a lot more important than you may realize. It is one of those essential elements that can make or break your strategy. If you organize your website well and make this organization ...
Take Advantage of Seasonal SEO
It's true that SEO is something that takes a while to build. In fact, to get to where you want to be in the search engines, it could take years of consistent effort. This makes it difficult for many businesses to stick with an SEO plan, because the immediate pay off isn't there. However, it is well ...
Pros and Cons of SEO
There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization. While it still plays a role in digital marketing, there are other strategies that are also used, such as social media and content marketing. It can be argued that so...
You Need a Sitemap for SEO
If you are working on the SEO for your website, one of the first things you should do is make sure that you have a sitemap. This is essentially a roadmap that helps Google understand how your website is organized. Although nothing is truly predictable when it comes to SEO, a sitemap is an important ...
5 Ways to Get More Website Leads from Organic Traffic
The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it’s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead ...
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...
Don’t Over Optimize Your Site
For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...
Be Sure to Maintain Your SEO
When it comes to optimizing your website, it is true that it is important to do it in the early stages of your business or a website launch. It is, of course, much easier when a website is optimized during the launch, but we know that this doesn't happen. We often have clients come to us who have be...
SEO for an Existing Website
Most people are pretty diligent about putting their SEO into place when they first launch a website. However, many years could pass before they even touch it again. The reality is that websites should revisit their SEO every few years, just to make sure that it is updated. Things change quickly in t...
Blogging Can Enhance Your SEO Strategy
It's true that SEO, or Search Engine Optimization, can help your website perform better in organic search results. There are many tools that can be used to enhance your SEO, but few are as effective as blogging can be. SEO is the practice of optimizing the visibility and ranking of a website on sea...
SEO Should Align with Your Business
It's true that SEO is something that can help increase your organic visibility in the search engines. However, the process goes much deeper than that. Ultimately, it is a technique that businesses can use to make sure they are finding the right people who are interested in what they have to offer. T...
Deep Linking Can Work Well to Enhance SEO
These days, search engine optimization is looked at as an extension of digital marketing. This is how it should be perceived. However, many believe that the tactics that were once effective in SEO may not be relevant. This is simply not true. Many seem to ignore strategies like deep linking, but the...
Ranking is Not a Metric to Grow Your Business
The ultimate goal of a good search engine optimization campaign is to help you grow your business. There are some misconceptions associated with this, and perhaps one of the biggest is concerning "page rank". The theory is that if you improve your website's Page Rank score, then you will automatical...
SEO, Content and Social Media All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and ...
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...
Why Security Is Important for SEO
There are many factors at play in search engine optimization. Some may depend on the search engine you use. There are various factors that impact SEO such as keyword optimization, technical considerations such as the URL structure of each link, site content, and also other factors such as the qualit...
3 Ways to Increase Your Chances of Earning Natural Links
Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority. Of course, link building has changed. The quality of inbound links is much more important than the quantity of inbound links. And when it comes to link quality, a link th...
SEO Basics Never Change
When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...
SEO Results Can’t Be Promised
One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...
How to Make Content Marketing Work for SEO
Content marketing has been a big part of SEO as a whole for a long time now, and it has certainly evolved over the years. Many of the perceptions that you may have about creating content for SEO may not be accurate any longer. However, we can't deny that it is still important. However, no matte...
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...
Reasons Why Your SEO Campaign Needs a Blog
There are many reasons to have an active blog on your website. Publishing informative blog posts is a way to convey your authority in your niche and build a following. A blog is also a great place to share company and product news and updates. These are great reasons to have a blog regardless of SEO...
SEO Tips for Seasonal Businesses
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...
Using SEO to Improve Branded Search
The primary goal of any SEO campaign is to attract people to your website. In general, this means getting people over to your website when they search for non branded keywords. However, a certain portion of your traffic will find you in branded search. You can easily use branded search to attract th...
Be Sure to Check SEO Statistics for Year Over Year
There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is. If the SEO program is executed well, you will surely see results. However, when those results happen could be somewhat unpredictable because a...
SEO Tasks to Complete Daily
One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results. Unlike an ad campaign, you can’t turn it off and on as you please without impacting performance. In order to achieve steady organic...
3 Things You Can Do to Earn Natural Links
Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria, but it only works out week if they are obtained naturally. While an important part of a search engine optimization campaign is to actively seek out link building opportunities, it...
Why You Should Launch a Blog for SEO
From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your niche and a blog is also a convenient outlet for sharing product updates and company news. However, blogging has plenty of additional SE...
What to Do if You Have Unnatural Links
As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn’t necessarily mean that a penalty has occurred (yet). The only way to really...
Broken Links Can Hurt Your SEO Efforts
Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts. In fact, they're bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can...
Are Keywords Really That Important?
Search engine optimization is an important part of digital marketing. Many of us look at keywords as an important starting point when it comes to SEO. While that is the case, it is important not to get too attached to the idea of using keywords to help a website get noticed by the search engines. ...
Reasons to Stop Obsessing Over This SEO Metric
Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some webs...
The First 3 Steps of an SEO Campaign
For those new to SEO, it can be a little daunting. There’s a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What’s the best approach: all at once or start with one thing and build to the next? Different SEO firms wil...
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...
3 Easy Ways to Enhance Your SEO Content
The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...
Patience Is A Necessity When It Comes To SEO!
Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. However, the wait will be worth it! ...
Resolve Technical Issues to Help With SEO
Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed. Most of us know that we need to perform certain activities, such as finding great keywords, regularly publishing new content, and having a well developed and high quality link p...
No Need to Focus on Search Rankings
When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible. While this is surely the mark of a successful SEO campaign, it isn't necessarily the best way to go about measuring success. In fact, rankings should be ...
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to ...
Let Us Know Your Digital Marketing Concerns!
It's true that we help our clients increase their organic traffic through white hat search engine optimization practices. We have a proven track record of success and we know that our methods produce great results. Although this is what we focus on, we have learned that marketing should be looked at...
What to Do as You Start an SEO Campaign
The most important thing to understand about SEO is that it is a long term process. This means that you need to set up your SEO program and consistently execute it so that you can see the results you desire. It can take months or even years to begin to see traction on your campaign, and if you are...
Top Reasons Why SEO is Slow
One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...
Why Fixating on Rank is a Waste of Time
It is a misconception that rank is a measurement of how well your SEO is performing. These days, while it is still being measured, the end result is one that doesn't seem to have much of a bearing as to how well your website is performing organically overall. Also, at the end of the day, none of tha...
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program. Content marketing programs will naturally change over time, and they will also differ depending on the nature of the business or the industry. Although most content marketing schedules ...
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? On some level, traffic dips are normal. But, when they are noticeable enough, they can really attract your attention. It is important that once you see these traffic dips that you ...
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO. However, it can be a struggle balancing usability with the desire to get the website noticed in the search engines. Although SEO is the primary traffic source for a substantial amount of website owners, th...
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...
4 Things to Do Before Launching an SEO Campaign
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as "hired help" and not like a true...
Don’t Take a Cookie Cutter SEO Approach
Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another. Depending on the industry you are in, you might find that there are SE...
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about...
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy. Many believe that it is okay to pick a strategy, like SEO, and then completely rely on it while ignoring the rest. The truth is, all the methods for marketing digitally work in tandem with each other, and it is n...
Rankings Aren’t a Good Measure of SEO Success
Clients often come to us and ask how long it will take before they can start to rank for keywords that will get them noticed in the search engines. At face value, the question is an innocent one, and is designed to assess the results of the SEO program. However, the question also completely misse...
SEO Mistakes Web Developers Make
SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren’t SEO professionals (just as SEO professionals aren’t web developers!). Sure, they might have s...
Technical SEO Audit – Check Your Website for Problems
SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...
Handling Multiple Cities and Locations with SEO
When it comes to search engine optimization, several factors need to be taken into account. One of them is the question of whether or not you need to optimize on the national or local level. We believe that optimization should happen on both a national and local level, but the strategies should chan...
When Business is Slow Don’t Give Up on SEO
One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...
Website Mistakes that Harm SEO
We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searcher...