SEO Articles
Basic SEO Items to Execute Right Now
Not all business website owners are SEO experts, however that doesn’t mean that business website owners get off the hook completely when it comes to SEO. The purpose of having a business website is for target audience members to learn more about what you do/sell and hopefully to encourage them to ...
5 SEO Tactics that Will Never Hurt You
One of the most exciting things about SEO is that it’s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don’t want to invest time and effort into somet...
Does Google Adwords Help Your SEO?
It seems to be a common question that new SEO clients ask. “If I run an AdWords PPC campaign in Google, will it help with my SEO program?” The thought is that if you are paying Google some money, maybe they will help you out organically, too. It actually doesn’t work that way because Goog...
3 Steps to Take to Prepare for an SEO Campaign
Ready to jump into an SEO campaign? Not so fast. While it might be tempting to get the ball rolling as quickly as possible, the campaign will be much more fruitful over the long term if you take important steps to prepare for it. Trust us, SEO success is slow to build. The difference between startin...
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about ho...
What Does an SEO Campaign Look Like?
If you want your website to rank organically in the search engines and generate targeted organic traffic over time, you need to launch an SEO campaign. Or, you need to hire an SEO professional to launch one for you. But, what does that mean exactly? What does an SEO campaign look like and what does ...
Don’t Forget About Technical SEO
Most of the articles and information you come across about SEO tend to focus on the marketing piece of it: website navigation, keyword research, keyword incorporation, content marketing, link building, and social media. What doesn’t seem to get as much attention, even though they are equally impor...
How to Prepare for an SEO Campaign
Are you new to SEO? Or maybe you’ve been out of the game for awhile and are looking to re-start? If that’s the case, you might be wondering what the first steps are and how you can prepare yourself for an SEO campaign. Here are 5 of the most important steps to take: Research SEO It’s in your...
SEO Tasks to Complete Daily
One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results. Unlike an ad campaign, you can’t turn it off and on as you please without impacting performance. In order to achieve steady organic...
Think SEO is all About Rank? Here’s Why You’re Wrong
One of the biggest misconceptions about SEO is that it’s all about rank. To an extent, we get it. Yes, if you rank in the top positions for a search, you’re going to get more traffic, and get more sales. However, fixating on rank as the only metric that matters when executing an SEO campaign and...
Reasons Why Your SEO Campaign Needs a Blog
There are many reasons to have an active blog on your website. Publishing informative blog posts is a way to convey your authority in your niche and build a following. A blog is also a great place to share company and product news and updates. These are great reasons to have a blog regardless of SEO...
4 Steps Towards Local SEO Success
How are you marketing your local business? Sure, the tried and true traditional advertising channels can still be effective, but let’s face it: when someone is searching for a local business or service, they are heading to Google. Are they going to find your local business? If not, you’re missin...
3 Key Responsibilities of SEO Clients
For many businesses, especially of the small to medium sized variety, it makes the most sense to outsource SEO work to an SEO company, rather than hire in-house SEO specialists (too expensive) or assign the work to an already overstretched current employee (the work won’t get done). However, just ...
SEO Responsibilities to Execute Monthly
There are essentially two phases of an SEO campaign. The up-front work like competitive analysis, keyword research, and making on-site SEO recommendations for existing content is phase one. Once that’s complete, you move onto phase two, which is the ongoing component of SEO that supports that up-f...
SEO Success: Are You Getting in Your Own Way?
Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success. So, they do everything to “play nice” and follow Google’s SEO best practices. They optimize their website content in a natural way, look for relevant inboun...
3 Keys to Building a Solid SEO Campaign Foundation
If you’re just getting started with SEO, one of the most important things to keep in mind is that SEO is all about the long-term. There’s no such thing as overnight success and anyone who tells you differently is lying. This is why it’s so important to take the time up-front to build a solid S...
Why the Meta Description Still Matters
Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. But that led to problems since sneaky webmasters were stuffing the tags with irrelevant keywords designed to generate a lot of traffic. It wasn’t resu...
5 Prominent Places for Keywords to Appear
Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO. Keywords are still used as search terms and the websit...
SEO Tasks to Complete Every Month
Unless you’re a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines. And, unlike other marketing tactics, SEO isn’t something that you can start and stop. SEO is all about long term gains and there are tasks that need to be completed every month in ord...
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every busin...
Why Fixating on Rank is a Waste of Time
Search engine rank hasn’t been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it’s ...
Make the Most of an SEO Investment by Doing These 5 Things
SEO requires an investment of both time and money. Even if you decide to do the work in-house, that’s an investment of time (and time is money, right?). And when you outsource the work you’re still putting in time because you can’t disappear from the process entirely. An SEO provider needs you...
4 Things That Will Always Add Value to an SEO Program
One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time. As the Google algorithm has become more evolved, many SEO practices have fallen by the wayside. R...
Clean Up Organic Listings to Increase Click Through Rate
There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through...
Ways to Win at Local SEO
When someone is looking for a local business or service, they might ask trusted friends and relatives for suggestions, but more often than not the first place they head is Google. They type in what they want, browse the search results, and go from there, which is why any local business that wants to...
5 Signs You’re Working with a Reputable SEO Firm
SEO requires a significant investment, mostly because it’s a service that never really “ends.” An SEO campaign should really be ongoing, so unless you have the resources to do the work in-house, you’ll always need to be outsourcing it to an SEO firm. Of course, you want to make sure that you...
Do These Things to Set Your SEO Campaign Up for Success
Getting ready to start (or re-start) an SEO campaign? If so, there are some things you can be doing right now so that when it’s time to actually launch the campaign, you’ve already done all of the necessary prep work and the campaign will get started on the right foot. Here are 4 things to do no...
Why A Business Blog is a “Must-Have” For SEO
If you’re a marketer (which you must be if you’re reading this blog!) we shouldn’t have to tell you what the marketing reasons are to operate a business blog. Essentially, it’s an outlet to share your expertise, gain trust among target audience members, gain followers and a community, engage...
Make These Website Changes to Turn Organic Traffic into Leads
So, you’ve been working at SEO for some time now and your website is completely optimized, you’re adding new content to your blog, you’ve gained some trusted, relevant inbound links, and you’re starting to see organic growth when you look at your reports. But you’re thinking that that grow...
Improve Your SEO Content in 3 Steps
One of the most challenging things about writing SEO content is that there are so many web pages out there that you’re competing with. Unless you are the only person to write about a specific topic, there’s going to be competition. And, if you are the only person to write about a topic, it’s p...
Tips for Outsourcing SEO
For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house. At the same time, it’s also likely that the existing marketing team or professional doesn’t have the time to add SEO responsibilities onto their plate without sa...
4 Key Components of SEO
If you are relatively new to the world of SEO, it can seem a bit complicated. After all, nobody can tell you for sure what every single Google ranking signal is or how much each signal is weighted in the overall search algorithm. So, what are we chasing then? Well, the key to a solid SEO campaign is...
Online Advertising Channels That Complement SEO
While we’ll always advocate for investing a portion of your marketing budget on SEO, we’ll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it. We look at SEO as the long-term strategy that builds a ...
SEO Items to Execute Regularly
The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...
3 Things That Hinder SEO Results
Website owners usually have the best of intentions when they launch an SEO campaign. They agree to following a white hat strategy and understand that it can take time to start to build an organic search engine presence and see organic traffic from their efforts. However, there are a few mistakes we ...
Where Should I Put My Targeted Keywords?
Search behavior has changed in recent years (think, voice search), but that doesn’t mean that keywords are out the window. Keywords are still used when people search which means that they should still be at the foundation of a solid SEO campaign. Keyword research still matters and helps to uncover...
Make Sure You Put Your Customers First
You've spent the last few months executing your SEO campaign. You research keywords, write great content, share your content on the social media sites, and constantly tweak things until you get the results you want. After a while, you notice that it's been paying off because your organic visitors ar...
Online Advertising: Not Set and Forget
While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the backgro...
SEO Shouldn’t Be a Standalone Strategy
If you own a website, SEO should be a part of your online marketing strategy. However, notice that we said “a part of.” It certainly shouldn’t be the be all end all of the entire strategy. An SEO strategy works best when it’s integrated with other online marketing efforts. That’s because S...
5 Signs You’re Running a Bad SEO Campaign
SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO can sometimes be conflicting. Or, doesn’t give you the whole picture or a thorough explanation about the reasons why you should be ...
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...
Get More Clicks to Your SEO Content by Following These Steps
To some, content marketing is considered a necessary evil. They know it’s needed for SEO purposes since optimized content is what ranks organically in the search engines and helps drive search traffic over the long term. However, content marketing isn’t easy. It takes significant time and resour...
Save SEO Efforts with a 301 Redirect
There’s a lot that goes into a website redesign. However, because your choices can impact your SEO, it’s important to take a very careful approach before your site goes live. Redesigning the business website may be necessary in order to keep the site looking “fresh” or if the company has und...
SEO Reasons to Launch a Blog
From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your niche and a blog is also a convenient outlet for sharing product updates and company news. However, blogging has plenty of additional SE...
Web Development Mistakes That Harm SEO
For a business website, hiring a professional website developer is an absolute must. Potential clients and customers will judge your company based on first impressions, and today, most first impressions are made online, specifically with the company website. A DIY website or a website created for fr...
How to Increase Organic Click Through Rate
The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn’t the only reporting metric to look at. It’s also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth ...
What Exactly is Your SEO Firm Doing?
Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...
SEO Items to Consider During a Website Redesign
It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...
Are You Really Ready for SEO?
A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...
Why Blog Commenting is Important
When it comes to search engine optimization, blog commenting is always considered an important part of the strategy. It's also one of those strategies that only gets better over time. Long term consistency that actually gets results. If you complete a certain number of blog comments per month, it'...