READ THE LATEST DIGITAL MARKETING ARTICLES:
Alignment of Content and Social Media
Social media and your content marketing might seem like they are separate and unrelated activities, but they are more connected than you might think
Content Marketing Strategy Advice
The success of your marketing and your business relies heavily on your content marketing strategy
Market Your Business No Matter What
Marketing your business is an important part of your overall success
SEO Has a High Perceived Value
It's easy to underestimate the value of SEO because of how long it can take to see results
Hire the Right Web Development Firm
The need for web development services is great
Hire the Right Digital Marketing Partners
Hiring a digital marketing partner involves more than making sure they have knowledge and experience
Marketing and Sales Collaboration Improves Content
While it sounds like the marketing team and the sales team of your business run two completely unrelated operations, when it comes to content, they could actually be the strongest team you have
Product Marketing Audience Understanding
When you are in the business of selling a product, it's vitally important to your success that you know your audience
Brand Identity on Social Media
Social media requires brand identity for success for the success and growth of your brand
Website Speed Matters For SEO
When thinking about SEO, keywords and content probably come to mind
Content Should Own the Vertical
As someone overseeing a business, you want to focus on what you specialize in
Should You Use Tools for SEO?
There are a lot of SEO tools on the market, and it can be overwhelming
Are Homepage Sliders Effective?
Sliders are popular additions to homepages as they help in the sharing of products and services with visitors in a seemingly convenient way
Boosting a Social Media Campaign
Social media has become one of the most important ways for businesses to communicate with their target audience
Don’t Forget Your Digital Agency
When you hire a digital marketing agency, it really is a good idea to pay attention to them and what they are doing
Resources That Go Into Social Media
When it comes to creating a social media strategy for the business, there's a lot more to it than simply posting on the platforms whenever the mood strikes you
Digital Marketing Specialist vs Generalist
Digital marketing is intended to connect your brand or company to potential customers online
What Proactive SEO Looks Like
When it comes to SEO, you need to be proactive
Research Paper Content is Not Effective
When it comes to creating content, there are plenty of options
Tools Are Needed for Website Growth
The ultimate goal for a company's website is that it helps facilitate business growth
Don’t Overcomplicate Content Marketing
We have worked with a lot of clients over the years, many of whom didn't have a content marketing strategy to speak of, at least not an effective one
In-House Digital Marketing Costs
When you decide to create an in-house digital marketing team, there is a lot to consider
SEO Consistency is Necessary
We have worked with many digital marketing clients over the years, many of whom need our SEO services
Effective Social Media Planning
Your business relies heavily on your social media efforts
Keeping Digital Marketing In-House?
There are a lot of options for how to strategize and implement your digital marketing
B2B Specific Social Media Strategies
It's true that for any kind of business, having social media is beneficial
Psychology and Digital Marketing
Using psychology within your digital marketing can help you gain better knowledge into why customers buy products and services online
The Effort That SEO Needs
It's true that SEO can greatly benefit your business, as it's a valuable piece of the digital marketing puzzle
Responsible AI Content Marketing
Much has been said about AI and the benefits it has for businesses, particularly with a content marketing strategy
“Set and Forget” Digital Marketing
One of the misconceptions about digital marketing is that once you have a program in place, you can automate as much as possible and just forget about it
Social Media Authenticity is Important
Staying true to your brand or business on social media is important
Planning Your Digital Marketing
When it comes to digital marketing, the first thing you do is create a strategy
Content is Not Just Writing
When people think of content and how it relates to their marketing strategies, they think that all it entails is writing
SEO Competitive Analysis Timing
When we start working with a new company, we also take some time to perform a competitive analysis
Sales and Marketing Together?
Companies often like sales and marketing together in joint roles, especially in the upper leadership
Trust Your Digital Marketing Partner
If you have decided to work with a digital marketing partner, there is a level of trust that has to be developed in order to maximize their help and get the results you want
Create Great Content From the Start
Your digital marketing strategy relies heavily on having great content that will draw your target audience in
Does Social Media Increase Sales?
When putting together a social media strategy, there is a lot to consider
Content Is the Foundation of SEO
When building your presence online, it's true that there are a lot of tools related to digital marketing to help build your presence
Digital Marketing Takes Stamina Long-Term
Digital marketing is not a one-and-done activity
Customize Your Social Media Approach
You aren't the same as any business out there
SEO Ranking Metrics Are Outdated
Back in the early days of SEO, measuring success was dependent on "rankings"
Developing a Digital Marketing Budget
Digital marketing is necessary if you want your brand and business to be noticed and stand out from the competition
Titles Matter for Your Content
High-quality content is important for showcasing your brand or business
Digital Marketing Breeds Uncertainty
There is a lot of uncertainty associated with digital marketing, mainly because it is a fairly long and ongoing process
Creating an Effective Social Media Calendar
Whether you run one social media account or multiple, having an effective social media calendar is going to help you stay organized and on task without feeling overwhelmed
Finding a Reputable Digital Marketing Agency
So, you know that you want to work with a digital marketing agency to help you achieve your business goals
Content Marketing High Perceived Value
When it comes to digital marketing, people often place a higher perceived value on activities like paid advertising since the payoffs are pretty immediate
SEO Maintenance Is Important
Having a long-term strategy when it comes to your SEO is going to play a large role in the success of your brand or company
Proactive vs Reactive Digital Marketing
There are two ways we have noticed that clients approach digital marketing - taking a proactive approach versus taking a reactive one
Social Media Competitor Analysis Info
As part of our digital marketing strategic planning, and this includes for social media, we absolutely take a look at your competitors
Digital Rebranding VS Brand Consolidation
When you own a brand, making big moves can seem intimidating and overwhelming
Don’t Wait to Work on Your SEO
In our years of working with our digital marketing clients, we have noticed a shocking number of companies treat SEO as an afterthought
AI Content Misses the Point
The topic of AI comes up often when discussing content marketing
Digital Project Management Tools
We have worked with a lot of clients over the years, and every now and then, we find one who wants us to adopt their digital project management functionality
Benefits of Hiring a Fractional CMO
Hiring a fractional CMO can help take your business to the next level
How Content Helps Rebranding
Do you need to help your company through a rebranding phase? There are several reasons why you may need to change your branding, such as industry changes, if you were acquired by another company, or if your old branding seemed too outdated
Your Audience Matters for SEO
Your audience plays a large role in your SEO strategy
Digital Advertising Timing Is Important
Digital advertising, such as direct advertising on websites, advertising on social media, and pay per click campaigns, can really help boost your digital marketing and enable you to achieve the overall business goals
Data Adjusts Your Social Media Strategy
When it comes to your social media strategy, it is true that you want to use it to give you the best advantage possible
Social Aligns With Audience Demographics
Using your audience demographics to create your social media presence is one of the smartest things that you can do for your business
Digital Marketing Can Only Go So Far
It's true that digital marketing can help businesses achieve their goals
SEO Takes Work – But It’s Worth It
When we take on SEO work for our clients, it is a multi-step process that works every time
Digital Marketing Vendors Need Many Skills
Hiring a digital marketing agency to help your business is a great move for its ultimate growth and success
Organize a Content Marketing Schedule
Creating a content calendar is fundamental to a well-organized and efficient content marketing strategy
Deliver the Right Content to Your Audience
Creating content for your business is important to its overall success
Digital Brand Consistency Is Critical
Brand consistency is so important in today's business environment
Do’s and Don’ts of Retargeting
Retargeting is an essential part of your digital marketing strategy, but it's important that you approach it in the correct way, otherwise it won't pay off in the way you'd hoped
Competitive Social Media Analysis
It's true that the social media landscape is always evolving
Align Keywords to Your Goals
It's true that SEO can make your site more visible in the search engines
Content Marketing Photo Research Tips
Sure, you can create content without images
Indirect Factors that Could Affect SEO
As a brand or company that has the goal of improving your search engine results, SEO is often top-of-mind
How to Use a Competitive Analysis
It can be valuable to perform a competitive analysis from a digital marketing perspective
Ways AI Could Affect Social Media
The uses of AI are growing on a daily basis
Great Hosting for a Great Digital Program
This is a simple truth
Do’s and Don’ts of Consolidating Brands
Consolidating brands can be an overwhelming, but rewarding, process
Content Marketing Is More Than Writing
When you think of content marketing, the first thing that probably comes to mind is writing
Offline Impact of Digital Marketing
These days, most of the marketing that we hear about involves the digital world
Optimize for a Variety of Keywords
It's true that keywords are an important part of the SEO process
Social Fits Into a Digital Strategy
When it comes to social media, there are two basic ways to approach it
Linking Content Marketing and Sales Cycles
Too often, sales is often considered a separate entity from digital marketing
Role of Psychology in Digital Marketing
Sure, the purpose of marketing is to attract the right target market
Creating a Content Marketing Budget
Content is a critical part of your digital marketing strategy and you know you have to invest in it
In-House CMO vs Fractional CMO
A CMO is beneficial to any organization
SEO Audit is the First SEO Step
An SEO audit will allow you to evaluate how well your website is optimized for search engines
Social Media Data for Decision Makers
As a decision maker, it doesn't hurt to find new ways to optimize your social media presence
Target Content to Your Specific Audience
When it comes to creating content, your target audience needs to be your priority
White Papers Help Content Marketing
You know content marketing is important for building brand awareness and visibility; showcasing your company's expertise and authority within your industry; establishing credibility; and boosting your website's SEO
SEO Should Be a Priority Within Marketing Teams
If SEO isn't valued within your marketing team, it's time to consider what you're missing out on
Competitive Advantages of Digital Consistency
As a leader in your industry, you want to avoid giving your competition any chance to edge you out
Local Social Media Best Practices
Building a local social media following can do a lot to boost your brand or company
Seasonal Digital Strategic Advice
It can be tempting during off-season times to want to spend extra money on extra ad campaigns
Developing a Social Media Budget
When you have a brand or company, making sure that your finances are in order is a top priority
Trust Your Digital Marketing Company
Hiring a digital marketing company to develop your company's website and develop a marketing strategy can be a great decision
Use Niche Keywords to Grow a Brand
Niche keywords are not taken seriously by many digital marketing strategists for one big reason: low search volume
Digital Marketing Requires Time and Money
There's a lot that goes into implementing a digital marketing strategy
More Content Doesn’t Mean More Conversions
A website that offers valuable content to its target audience is going to attract more traffic
Social Media Hashtags Best Practices
When it comes to social media, it's true that you want to give yourself every advantage possible
Textbook Vs Practical Digital Marketing
When it comes to your business, your background knowledge of digital marketing can play a large role in how you plan your strategy
Way to Use Keywords When Writing Content
When it comes to SEO, we know that content is one of the most important parts of the strategy
Managing B2B Vs B2C Social Media
Whether you own or work for a B2B, B2C business, or both, you want to handle your social media accounts appropriately
Are CMS Platforms Necessary?
Millions of websites are built with CMS, or content management system
Proactive Vs Reactive Social Media
It's important to utilize any tools you have at your disposal that can improve your business and help it grow
Role of Sales Funnels and Digital Marketing
When it comes to digital marketing, it goes without saying that you need to have a comprehensive strategy that aligns with your business goals
Canonical Tags Still Necessary for SEO?
Canonical tags have been known to help Google and other search engines better understand which pages of a website have original content and which are duplicates
Algorithms Shouldn’t Dictate a Digital Strategy
Every social media platform and search engine has its own algorithm
Fractional CMOs Help Businesses Scale
Every business has a financial goal they want to achieve
Social Media for Business is Critical
Social media has become a non-negotiable for businesses
AI Generated Content Falls Short
More businesses are embracing the use of AI to help generate content for their websites and social media
Social Media is More Than Engagement
Social media is necessary for businesses
Using Case Studies for Content Marketing
The content you put out can impact the future of your business
Referral Businesses Need Digital Marketing
When it comes to business, referrals can be valuable
Developing B2B Relationships Using LinkedIn
LinkedIn is a useful platform for developing business relationships between employers and employees
PPC Testing Makes Sense Most of the Time
PPC, or pay-per-click, is a commonly used model of digital advertising
Is There a Google SEO AI Penalty?
With AI being used more often to create content these days, it's normal to wonder if there are penalties that come along with doing so
Social Media Helps B2B Sales Cycles
Social media has an impact on both the personal and business lives of people around the world
Why XML Sitemaps are Still Necessary
An XML sitemap is a file that lists a website's important pages
Not All Digital Marketing Tactics Work
You know that having a business means you need a digital marketing strategy in place
Encourage Follower Growth on Social Media
Growing and nurturing a following on social media is important to every business
Finding Content to Share on Social Media
Creating fresh content to share on social media on a regular basis can be difficult
Digital Marketing Should Help Grow Sales
When it comes to making sales, having a website and advertising every now and then isn't going to help your business thrive as much as you hope
Wait Before Hiring a Digital Marketing Firm
As a business owner, your ultimate goal is success
The Role of the Fractional CMO
You've noticed that your business is stagnating despite your hard-working and knowledgeable in-house marketing team
Can AI be Used for Social Media?
There are many practical uses for AI (artificial intelligence), such as image recognition for face unlock for smartphones, voice assistants, and even fraud detection
SEO Should Be Ongoing
You know how to start an SEO strategy
Startup Content Marketing Tips
As a startup, content marketing is an important part of your overall success
Social Media Builds Client Engagement
When it comes to social media, one of the measures of success is engagement
Proactive SEO vs Reactive SEO
SEO is a digital marketing strategy that can see highs and lows
Types of Digital Marketing Decision Making
When it comes to digital marketing, there are many factors that can play into making decisions
Social Media Helps Nurture Customers
Most people are on at least one social media platform, but many are on multiple, so using this avenue to nurture your customers should not be ignored
Static Content Writing Using AI
Static content is content that rarely or never changes
Use LinkedIn to Generate B2B Leads
The key to generating leads on LinkedIn is to create an effective strategy that caters to your business goals and targets the right audience
Digital Marketing Requires No Ego
When creating a digital marketing strategy for your business, it is true that you want to have a plan that will maximize your results
Digital Marketing Budget Should Match Your Goals
When it comes to digital marketing, it isn't about stringing together a series of activities and calling it a strategy
How Social Media Improves Brand Trust
Sure, we know that businesses need to have a social media presence
Develop Digital Marketing Efficiency
Digital marketing has many moving parts, which makes it easy for businesses to become overwhelmed and fall behind on tasks
Social Media Audits Build Better ROI
When you have a business, one of the best ways to review and improve your social media strategy is to complete a social media audit
Homepage SEO Takes More Time
When thinking about SEO, your focus may be mainly on content, making sure it's optimized with relevant keywords and sharing topics your audience is searching for
Keyword Research Improves Content Marketing
Creating relevant content for your website, blog, and social media is necessary for your content marketing strategy
What Does a Fractional CMO Do?
A fractional CMO (Chief Marketing Officer) takes care of the same tasks as a full-time CMO, but in a part-time capacity
Do You Need Verified Social Media Accounts?
You've seen verified social media accounts across all platforms and have probably wondered if getting verified accounts is the right move for your business
How White Papers Help Content Marketing
White papers are an informational document that is used to promote a service or product
Writing for SEO is Never Good
When creating content for your website, social media, or other outlets, you don't want to focus on SEO
Improve Customer Acquisition with Social Media
It's true that social media has become an important tool for businesses
Digital Marketing Agency Communication Is a Must
When you choose to work with a digital marketing agency partner, it goes without saying that you want to achieve results
What is an SEO Algorithmic Penalty?
An algorithmic penalty is something that website owners have come to dread
Pay Attention to Social Media Trends
When it comes to social media, everyone seems to have their own opinion
Ready for a Digital Marketing Partner?
Partnering with a digital marketer can be a great boost to your business, but before you decide to take the leap, there are certain things you should have in place first
Social Media Is Truly Important
It takes time to properly grow a business, and everything that you do helps
The Role of SEO in Digital Marketing
These days, SEO is considered to be an offshoot of digital marketing
AI Content Leads to a Google Penalty
Much has been said about artificial intelligence and its ability to compose content that looks, on the surface, as if it had been written by a human being
Adjust Your Social Media Campaigns
Social media has become a powerful and influential tool in our day-to-day lives
Leverage Your Existing Content To Meet Your Business Goals
You know that creating high-quality plays a role in the success of your business
Digital Marketing Creates a Solid Foundation
Digital marketing has a lot of options that can help you promote your business
Social Media Advertising Has Its Place
Having a social media presence across many platforms is wonderful free marketing
Digital Marketing and Websites Must Work Together
Having a website is essential for businesses looking to reach their target audience
Technical SEO Audit Checklist
Technical SEO plays a critical role when optimizing a website for search engines
Improve Your Social Media Presence
With more people turning to social media to stay connected w, it's essential to cultivate an online presence that accurately reflects your personality
Trust the Digital Marketing Vendor You Hire
When a firm creates digital content, it must know how to reach and convert its intended audience
Reasons to Be Everywhere in Social Media
Social media is a must have for businesses these days, but if you've decided that two or three platforms is enough for yours, you are missing out on a big opportunities for your business
Why Content Is Important
You know content is important, but if you don't realize how important, you might not take it as seriously as you should
Signs You Need a Fractional CMO
A fractional CMO can be an advantage to your business
The White Hat Creation of SEO Backlinks
It's true that backlinks are an important part of any great SEO strategy
Best Practice for LinkedIn B2B Marketing
LinkedIn is a great place for B2B marketing because businesses have the opportunity to connect with decision-makers directly
Starting Your Social Media Slow Can Work
So, you've created your social media accounts
Doing an SEO Competitive Analysis Is a Must
You have done your SEO research to determine the best keywords that will get your brand and website noticed
Digital Marketing Budget Advice
Digital marketing is one of the foundations of your business' success
Content Strategies Should Tie Into Business
When it comes to creating a content strategy, businesses often make the mistake of implementing a plan just for the sake of it
Creating Social Media Plan is a Must
When you're building a brand, social media should not be left out of the mix
Why Established Brands Should Not Forget About SEO
As an established brand with a following and customers, you may feel that SEO is behind you
Don’t be Afraid in Your Digital Marketing
Creating and implementing a digital marketing strategy can seem like an overwhelming process
Social Media Results Depend On Your Goals
For businesses, social media is much more than just a platform to post pictures and updates
Digital Marketing Data Creates a Roadmap
Digital marketing has become an incredibly important component of the business landscape in recent years
Evergreen Content Marketing Increases ROI
Content marketing plays a vital role in attracting and retaining customers in today's digital world
How to Create a Content Calendar
A content calendar is an effective way to plan and organize your upcoming content, which will help you grow your reach through social media and search engines
Great Social Media Strategies Build Brands
Social media has become an integral part of how businesses and customers interact
SEO Data Should Be Used to Make Informed Decisions
SEO is the process of optimizing a website to be ranked higher in search engine results for relevant keywords
Social Media Marketing Tools Create Efficiency
Social media is one of the best marketing strategies for businesses today because it allows businesses to connect and engage with their potential clients from anywhere
Digital Marketing Results Are All That Matters
It's true that the goal of digital marketing is to engage customers in a personalized and interactive way, making it easier for companies to understand their customers' needs and provide a more effective customer experience
The Right Way to Optimize for SEO
Search Engine Optimization (SEO) improves the visibility of a website or a web page in a search engine's unpaid results
Social Media Posting Advice
Social media presents a new and exciting avenue for businesses to reach customers
Important B2B Digital Marketing Tips
Business-to-firm, or B2B, commerce refers to transactions between two businesses rather than transactions between a business and an individual customer
Using Niche Keywords for Content Marketing
Content marketing is a powerful tool for businesses to reach their target audience and establish their brand as an authority in the industry
Do I Need to Hire a Fractional CMO?
A fractional CMO is a highly skilled and experienced marketing professional who provides strategic and tactical support to companies on a part-time or project basis
Social Media Knowledge Does Not Have an Age Limit
These days, the ages of those who work in the digital marketing space could span several generations, and this includes those who work with social media
Ways to Increase Social Media Engagement
Social media is indisputably the most popular form of communication today
Ongoing SEO is a Essential to Achieve the Win
When it comes to SEO, it is true that you need to do all the initial work
All About the Different Types of Content Marketing
Content marketing is a form of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience
Never Stop Your Digital Marketing Program
With the ongoing growth in the digital marketing industry, businesses are looking to market online efficiently and effectively
Content Marketing Strategies for Startups
Content marketing is important for all businesses, but for startups in particular, it can really make a positive impact
Digital Consultant vs. Agency: Pros and Cons
When it comes to outsourcing your digital marketing work, there are a few scenarios that you could choose from
Purpose of Social Media for Business
Social media has become the most widespread and fastest way for people to connect, and this presents an opportunity for businesses use social media to connect with its audience
SEO Keyword Research is Still Needed
Keyword research is an important step in any website or blog search engine optimization (SEO) and it has been for some time
Digital Marketing Authenticity is Important
Digital marketing is rapidly becoming an essential aspect of the business
B2B Social Media Best Practices
B2B (business-to-business) social media has the potential to be a powerful tool in helping companies reach their target audiences while working to improve the overall brand
Social Media Helps Build Brand Awareness
Almost every business knows they need to use social media to grow their brand
Content Title Writing Tips That Help SEO
It's true that SEO helps your content get seen in the search engines and ultimately can help you boost your organic traffic
The Types of Content Marketing Goals
Content marketing has been the engine that's fueling businesses and driving content marketing as a strategy for business success
Set Up Conversion Tracking As a Starting Point
In digital marketing, it's crucial to have a conversion goal
How Important is Social Media for Business?
Social media plays an essential role in today's business world
Digital Marketing Budgets Should Be Flexible
When putting together a digital marketing plan, part of that is to consider the budget
Social Media Strategies Should Evolve
Social media can significantly support your business, but only if it is customized for your goals
Blogging is the Foundation of Content Marketing
A blog is an essential component of a successful content marketing strategy
How Social Media Impacts a Digital Brand
Social media is an essential part of any digital marketing campaign
How to Improve Your Digital Marketing Campaign
The digital age has revolutionized the way we live and work
Why Local SEO Matters
When putting together an SEO program, there are a few ways that you can approach it
Digital Marketing Flexibility Leads to Success
With digital marketing, we all know that it is important to have a great strategy and implement it on a consistent basis
How to Increase Social Media Engagement
Social media is a space that encourages interaction, communication, and community
Define the Elements of a Successful Digital Strategy
Digital marketing is an essential tool for businesses of all sizes
The Importance of Client and Social Media Agency Team Collaboration
It's true that if businesses need help with social media, they will work to find the right agency team partner
Things to Consider Before Hiring a Digital Marketing Vendor
Hiring a digital marketing agency can be a great investment for any business
Content Marketing Should Not Be Overcomplicated
It's true that every business needs a content marketing strategy
Rebranding a Website Without a Redesign
If you're thinking of rebranding your company, it can seem like an inevitability to completely change your website
How Often Should an SEO Audit be Completed?
Whenever starting an SEO program, it is true that one of the first steps is to do an SEO audit
Organic Social Growth Should Come Before Sponsored Ads
When it comes to social media, there are a few ways to approach it
How to Plan a Digital Marketing Budget
It's true that businesses need a digital marketing budget
B2B Pros and Cons of Using Social Media
Social media plays a major role in how businesses reach and engage with their customers in today's digital age
Why Is Content Marketing Important?
Content marketing is not just important; it can be the make-or-break factor for your company in today's world of increasing competition
Social Media Can be Used for Digital Branding
In today’s digital age, businesses of all sizes search for new and innovative ways to reach their target audience
Tips for Making an SEO-Friendly Blog Post
Writing a great blog post for SEO can be a challenge
Digital Marketing Consistency Is Essential
It's true that digital marketing can help you improve your business results
Align Business Goals with Your Digital Marketing Plan
It's true that the general goals of every business is to increase their customer base and also to make sales, as well as other goals that need to be met, depending on the business
Dedicate the Content Marketing Prep Work Time
It's true that a great content marketing strategy can bolster your overall digital marketing
Select the Right Audience for Your Social Media Plan
When it comes to social media, it is so important to find the right target audience before you get started
Select the Best Social Media Networks for Niche
Finding the right social media platform for your business can be challenging
Resonating Your Digital Marketing Plan With Your Industry
It's true that your businesses need digital marketing to help them succeed
What Are the Phases of Content Marketing?
Content marketing is a powerful tool to help you reach your target audience and achieve your business goals
Optimizing Keywords With a Low Search Volume
When it comes to SEO, sometimes you need to decide not only how you will use the keywords you find, but also need to make a choice as to which keywords you will use in the first place
How to Create a Social Media Marketing Strategy
A social media marketing strategy is a powerful and dynamic way to grow your business by using social media to connect with new customers, promote your products and services, increase brand awareness, and reach out to the public
Is Digital Marketing ROI Truly Important?
Digital marketing ROI is the process of measuring which digital marketing activities are contributing the most toward a company's revenue goal
Best Ways to Use LinkedIn for Business
As a business-minded individual, you always want to find ways to improve your bottom line
Use Content to Establish Your Digital Authority
When it comes to building your business online, it's all about building authority
Use Every Social Network that Makes Sense
It's true that social media can be beneficial for your business
Trust Your Digital Marketing Firm or Don’t Hire Them
When it comes to hiring a digital marketing firm, you absolutely need to trust them
What Are the Business Advantages of Using Digital Marketing?
Connecting with your demographic appropriately and in the right environment has always been the cornerstone of effective marketing
Develop an Improved SEO Keyword Strategy
Keywords are words or phrases combined with search terms to make a search query more specific
Why B2B Twitter Marketing is Effective
B2B businesses are a bit different than B2C businesses, but that doesn't mean Twitter can't be a valuable tool for marketing
eCommerce Content Marketing Strategies That Drive Sales
Because consumers now have so many options, building brand loyalty is challenging
Social Media Event Promotion Tips That Work
When it comes to promoting an event, social media can be a great tool
Website Usability is Different for Every Audience
So, you spent a lot of time and money coming up with the perfect design for your website
B2B Facebook Marketing Strategies That Work
With its growing popularity and the need for companies to increase their reach, social media is quickly becoming an important aspect of any business strategy
What Different Types of Keywords Mean for SEO and Your Audience
The world is full of competition, and the race to the top is always challenging
How to Build an Audience for Your Content
It’s not enough to write great content that is aligned to your audience
Becoming a Better Social Media Manager
Social media is an important part of any business's digital marketing program
Has Google Ads Become Digital Marketing’s Casino?
Google AdWords (or Google Ads) has been in existence for over twenty years
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet
How to Create Instagram Content for Your Business
Instagram is one of the fastest-growing social media platforms and is especially popular amongst the younger generations, which account for more than half of all Instagram users
Get Buy-In From Leadership for SEO
When marketing strategies and programs are implemented, getting leadership buy-in is often the most challenging element
Importance of Consistency in Social Media Marketing
When it comes to social media marketing, you really need to be consistent in order to really get the results you desire
Digital Brand Compliance for Content Marketing
Digital brand compliance is a battleground for marketers and content creators to find creative ways to ensure their digital marketing strategies comply with their company’s brand expectations
Training is a Must When Hiring a Digital Marketing Agency
When hiring a digital marketing agency, your expectation might be that they will be ready to start executing the work and getting the results you want from them
Get to Know the Lifecycle for Digital Marketing
It is no secret that planned marketing strategies are the best way to build a solid relationship with customers
How to Use TikTok for Your Business
Over the years, there has been a steady increase in the use of social media
What is Enterprise SEO?
Enterprise SEO is a marketing strategy that combines an understanding of web-wide search engine optimization and digital marketing
Key Elements of a B2B Social Media Strategy
It’s true that social media can be a great addition to your B2B digital marketing strategy as a whole
Content Marketing Mistakes to Avoid
Content marketing is an important part of digital marketing, but it is only effective if it is done right
Aligning Customer Experience and Digital Marketing
When businesses implement a digital marketing strategy, it is likely that they are doing so to increase their business
Using Social Media for Market Research
Social media platforms have quickly become some of the most popular places for people to connect with friends, family, and organizations
How to Brainstorm Ideas for Content Marketing
The content marketing industry is booming because quality, relevant content is the most effective way to engage and convert a visitor into a customer
Why Should You Do An SEO Audit?
As long as the search engines are a factor in our behavior online, there will be a need for search engine optimization
Lead Generation Strategies from Digital Marketing
When it comes to lead generation, may businesses stick to only one or two tactics and hope that they get the results that they want
Create a Social Media Calendar to Maximize Results
In order to really benefit from social media, you need to be strategic
Don’t Use Digital Marketing as a Hail Mary Play
It’s true that when you have a business, you should be marketing it on an ongoing basis
Use Your Content to Reach Your Audience
When it comes to digital marketing, you want to find ways to better connect with your audience
Targeted Traffic Should Match Buyer Intent
When driving traffic to your website, it is true that you want to make sure it is highly targeted
What is the Difference Between Paid and Earned Media?
When it comes to digital marketing, there are several different types of media that you should target
Get to Know Earned Media for Digital Marketing
The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post
Define Your Brand Values for Digital Marketing
As more companies started investing in digital marketing, this has changed how companies communicate with their audiences
What Are the Benefits of SEO?
Digital Marketing is an important part of any business marketing strategy, and SEO is certainly part of this
Does Seasonality Impact Digital Marketing?
Digital marketing is always changing and evolving, but the core concepts always do stay the same
How Businesses Can Use Social Media
Social media are extremely useful in many different aspects of the business
Using Analytics for Digital Marketing
The chief purpose of digital marketing is that it helps get the word out about your business
Performing a Competitor Analysis for Digital Marketing
In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis
Why and When Do You Need a Digital Marketing Agency
When it comes to your digital marketing, there are several activities that need to get done
Does Page Speed Affect SEO?
When it comes to SEO, there are many factors that can make an impact on your results, and site speed is one of them
Importance of Website Taxonomy for SEO
There is a lot that goes along with digital marketing, and some of the strategies that can help are less tangible than others
Keep Your Digital Marketing Skills Current
When was the last time your business really stopped to learn about digital marketing? If it was more than a few months ago, your skills could already be obsolete
Should You Remove the Date on Blog Posts?
When it comes to content marketing, you should post regularly so that your audience can have a greater chance of finding your content
Set Digital Marketing Goals for Business Success
When it comes to digital marketing, a lot goes into creating a good strategy
Can SEO Backlinks Improve Results?
When it comes to SEO, there are many pieces of the puzzle that can help improve results
Track These Content Marketing KPI’s to Measure Success
Do you have a content marketing strategy that you have been implementing for some time? If so, how is it doing? You should know the answer to that question, and if you don’t, it is time to nail down some KPI’s to track so that you can assess progress
Should You Use Digital Marketing Tools?
When it comes to digital marketing, it is true that you don’t necessarily need a lot of tools in order to execute a great strategy
Important Skills Every Social Media Manager Needs
Social media is a vital part of digital marketing, since it has so many benefits for your business
Create an Effective SEO Strategy for a Rebranding
Do you need to rebrand your business? If so, it isn’t just a simple matter of changing your logo, graphics, or even your business positioning
Choose the Best Digital Marketing Strategies for Your Business
When you set out to create a digital marketing strategy, it makes sense that you want to select the right mix for your business
Importance of Social Media for Business Growth
It’s true that there is a wealth of digital marketing strategies you can use in order to help your business grow
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach
Don’t Be Afraid to Hire a New Service Provider for Digital Marketing
So, you’ve had a digital marketer service provider for a while and you think things might be going well
Improving the Readability of Your Content Helps Engagement
It’s true that when your audience read your content, they have certain expectations
Can SEO Help with Internal Site Search?
It’s true that search engine optimization can help increase your website’s visibility in the search engines, especially when the plan is executed correctly
Is Your Digital Marketing Strategy Working?
Digital marketing has become a crucial part of any business, and pretty much every business out there has a digital marketing strategy in place
Be Sure to Establish Your Brand Voice on Social Media
When it comes to social media, it is about more than just making posts and hoping your target audience notices
Should You Use SEO Tools?
There’s a lot that goes into search engine optimization, and there’s a lot that goes into setting up and implementing a good SEO strategy
Digital Marketing Won’t Save Your Business
You believe in your business
Should You Adapt to Changes on Social Media?
When it comes to social media, you may have noticed that things could change rapidly
How Important is Structure for Content Marketing?
It’s true that content marketing is an important part of your digital marketing strategy
Creating a Digital Marketing Strategy for Your Audience
It’s true that your business needs a digital marketing strategy
How to Conduct a Social Media Audit
A social media audit is a process businesses should go through periodically to assess the health of their social media programs
Does User Intent Matter for SEO?
When it comes to SEO, there is a lot that goes into creating a great strategy
Art of Using Keywords in Your Content Marketing
It’s true that when it comes to digital marketing, you need to find ways to connect your business with your audience so that you can find new business
Why Is a Landing Page Important for Digital Marketing?
When it comes to digital marketing, you have many tools at your disposal
Attracting Natural Links for SEO
It’s not enough to just have great links coming to your website, they also need to be relevant
Knowing if a Link is Good for SEO
When it comes to SEO, it isn’t necessarily the amount of links that is important, it’s the quality of the links
Scaling Your Digital Marketing
The nice thing about digital marketing is that your strategy can be as big or small as you need it
How Do You Write Better SEO Content?
In the early days of SEO, writing good content for the purpose essentially meant that you had to stuff the piece with keywords
SEO Can Help Your Business Reach
SEO is a vital part of your digital marketing strategy
Get to Know Your Target Audience for Social Media
Social media is a great tool that is part of digital marketing that is great for connecting with your audience and building trust
Stay Competitive with Digital Marketing
When it comes to running a business, one of your main objectives should be to stay ahead of the competition
Find Topic Ideas for Content Marketing
It’s true that content marketing is one of the main strategies associated with digital marketing
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference
Why Use Digital Advertising as Part of Digital Marketing
It’s true that digital advertising is one of the strategies that can be used in digital marketing
Being Organized is Important for Digital Marketing
It’s true that your digital marketing strategy can make or break you business
Control Your Brand through Branded Search
When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website
Do You Need a Value Proposition for Digital Marketing?
Digital marketing can help businesses expand their customer base and get more sales or leads
Create Content for Each Stage in the Buyer’s Journey
Content Marketing is a way to communicate with your market and get them to convert by first sharing knowledge of value
Does Usability Help with SEO?
SEO is a digital marketing practice that enables your website to get seen in the search engines
How Online Advertising Can Help Your Brand
Digital advertising is made up of numerous services that all work to market a business online
Develop the Best Social Media Posting Schedule for Your Brand
It’s true that social media can play a vital part of your digital marketing strategy
How Do You Optimize Your Content Using SEO?
When it comes to Search Engine Optimization or SEO, content should be treated as the cornerstone
What Is a Digital Marketing Strategy?
Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business
Get to Know Your Content Marketing Goals
It’s true that content marketing is a vital part of your digital marketing strategy
How Does SEO Work?
These days SEO, or Search Engine Optimization, is so common that you may not even really think about it
Can Digital Marketing Help You Get Immediate Traffic?
The goal of digital marketing is to ultimately spread the word about your business online
Boost Engagement on Social Media
Social media has evolved to be an integral part of digital marketing and has many benefits for your business, such as helping to build your brand, generate leads, and improve engagement with your content
Importance of Site Structure for SEO
When it comes to SEO, site structure is one of those elements that you may not think makes a difference
Why You Should Refresh Your Content Marketing Strategy
In many ways, your content strategy forms the backbone of your digital marketing
Take Advantage of Seasonal SEO
It’s true that SEO is something that takes a while to build
Social Media Can Be Used for Lead Nurturing
Social media has many uses for businesses
History and Evolution of Digital Marketing
Digital marketing has changed considerably since it first began over the past thirty years or so
Pros and Cons of SEO
There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization
Your Content Strategy Should Be Unique
It's true that content marketing is a vital part of any digital marketing strategy
You Need a Sitemap for SEO
If you are working on the SEO for your website, one of the first things you should do is make sure that you have a sitemap
Measuring Success in Digital Marketing
There's no doubt that digital marketing is an important part of your business
Content is About More Than Articles
Content marketing is essential in helping your business create an impression of your brand
Keep Your Audience Interested on Social Media
Social media is an essential piece of your digital marketing strategy, and it can help brands and businesses boost their marketing campaigns
Know Your Audience for Digital Marketing
Knowing your audience is so important for digital marketing, and it is something that we don’t always think about once we get started
5 Ways to Get More Website Leads from Organic Traffic
The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results
Transition Items Needed When Hiring a New Digital Marketing Company
Are you thinking of changing digital marketing forms? Let's imagine that you decided to work with us
Content Tactics to Improve Brand Awareness
The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis
Don’t Over Optimize Your Site
For all of our full service SEO clients, we start the process with on-site optimization
Put Your Audience First with Digital Marketing
While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea
Don’t Forget About Evergreen Content
When it comes to our content marketing strategies, we spend a fair amount of time coming up with the perfect mix of topics
Make Sure Your Social Media Strategy Works
It's true that social media can be a great addition to your digital marketing strategy
Digital Marketing Success Requires Leadership Buy-In
Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team
Data Can Help Your Content Marketing
Data analysis isn't always thought of as being helpful for content marketing, but when used correctly, it can really enhance your strategy
Competitive Analysis for Digital Marketing
Performing a digital competitive analysis is essential for effective digital marketing
Be Sure to Maintain Your SEO
When it comes to optimizing your website, it is true that it is important to do it in the early stages of your business or a website launch
Make Sure Content Connects with Your Audience
When it comes to content, your audience should be at the top of mind while writing
Social Media Can Help Improve Customer Experience
It's true that social media can be used for a variety of purposes, and many think that its main goal is to attract new business
Build a Solid Digital Marketing Foundation
When it comes to digital marketing, it can be tempting to want to do everything at once
You Need a Content Calendar
On the surface, it may seem that all you need to do for your content is to make sure that you publish it on a regular basis
SEO for an Existing Website
Most people are pretty diligent about putting their SEO into place when they first launch a website
Digital Marketing Takes Time
When it comes to digital marketing, you need to make sure that you give it enough time to work
Optimize Content for User Intent
Most people think of search engine optimization (SEO) as a process that is solely focused on optimizing website content for Google's crawlers
Audit Your Social Media Strategy Before Making Changes
Auditing your social media is something that should be done periodically
Grow Your Business with Digital Marketing
Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers
Control the Conversation with Content Marketing
Content marketing is a important part of every business's digital marketing efforts
Blogging Can Enhance Your SEO Strategy
It's true that SEO, or Search Engine Optimization, can help your website perform better in organic search results
Digital Marketing is Important for Branding
It's true that branding your business is a multi-faceted process, with branding activities happening both online and off
Measuring the Success of Your Content Marketing
The success of your digital marketing practices can determine the success or failure of any corporation
SEO Should Align with Your Business
It's true that SEO is something that can help increase your organic visibility in the search engines
Don’t Lose Momentum With Your Digital Marketing
Digital marketing is important for every business
Art of Writing Great Titles
When it comes to writing content, titles are often an afterthought
Is Your Website Optimized to Convert?
It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while
Knowing Your Goal for Social Media
The availability of social media platforms has grown almost exponentially over the last decade, and smart businesses for years have found ways to make social media helpful for their companies
Your Content Needs to Flow
Everyone says that we need "great content" but it's hard to really explain what that means
Increase Brand Awareness with Social Media
All businesses should have active social media accounts, even those who feel as if they might not be a good fit for the platforms
Digital Marketing Should Help You Grow Your Business
When it comes to digital marketing, sometimes the objectives can be lost in the shuffle
B2B Companies Should Use Storytelling for Their Content
It is human nature to love a good story
Deep Linking Can Work Well to Enhance SEO
These days, search engine optimization is looked at as an extension of digital marketing
Customer Avatar Can Benefit Your Digital Marketing
It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right
Content Marketing Goals Should Grow with Your Business
When was the last time you took stock of content marketing strategy? Was it a year ago, maybe longer? If so, you are likely overdue for giving your strategy an overhaul
Define Engagement Based on Goals
When it comes to social media, you should be defining the success of your campaign based on your goals
Refresh Your Digital Marketing Strategy Periodically
So, you have a digital marketing strategy in place that you execute consistently and faithfully
Make Sure You Vary Your Content
It's true that posting regular content to your website has a lot of benefits
Ranking is Not a Metric to Grow Your Business
The ultimate goal of a good search engine optimization campaign is to help you grow your business
Don’t Advertise Unless Your Business Can Handle New Volume
It's true that advertising can be a vital component of your digital marketing campaign, and a good digital advertising program will certainly increase your volume of business if it is done correctly
SEO, Content and Social Media All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways
Digital Marketing for Highly Specialized Businesses
When it comes to digital marketing, it stands to reason that you want to align your business with the right market
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it
Build Up Your Branded Search Presence
One of the first things people do when they are considering doing business with you is they search for your company online
Content Marketing Best Practices
Content marketing is a cornerstone of an SEO campaign today
Why Security Is Important for SEO
There are many factors at play in search engine optimization
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted
Content Strategies You Need to Ditch
It’s true that content is the backbone of your online marketing efforts, but only if done right
3 Ways to Increase Your Chances of Earning Natural Links
Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan
SEO Basics Never Change
When it comes to search engine optimization, things change constantly
Your In-House Marketing Team Should Be Well Trained
When it comes to marketing, you have two basic choices
Top Pillars of Good SEO Content
Content is a huge part of SEO
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed
Interruption in Digital Marketing Doesn’t Work
Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it
SEO Results Can’t Be Promised
One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same
Writing Naturally and What it Means for SEO
There was a time when it was standard practice to obsessively optimize content for the search engines
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service
How to Make Content Marketing Work for SEO
Content marketing has been a big part of SEO as a whole for a long time now, and it has certainly evolved over the years
Content Can Help Increase Brand Awareness
There are many benefits to regularly posting new content to your business website
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online
Learn to Go With the Flow with Social Media
When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis
Reasons Why Your SEO Campaign Needs a Blog
There are many reasons to have an active blog on your website
Avoid Unwanted Sources of Traffic
When it comes to digital marketing, website traffic is one of the main objectives
Make Sure PPC Has Its Place
Most of us know that PPC can be a valuable addition to any digital marketing program
Cross Promoting Your Brands Can Help Your Digital Marketing
Are you a company who runs multiple brands? If so, you could be missing out on a valuable opportunity if you don't cross promote them! It doesn't matter if your brands all relate to each other or not
Does Content Length Really Matter?
When it comes to online content creation, there are different schools of thought
Know When to Really Use PPC
Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way
Content Shouldn’t Be an Afterthought
When it comes to creating a website, many people focus on how the website looks
Domain Age Adds Credibility to Your Brand
When it comes to digital marketing, there are several components
Timing Has to Be Right with Digital Advertising
When you are looking to make an impact with your digital advertising, timing is essential
Believe In Your Digital Marketing Success
So, you have a great digital marketing plan in place
Brand Identity Is Important to Your Digital Marketing
Branding is the way your company's products and services are set apart from other similar products or services
Customize a Web Marketing Strategy for Your Brand
Your business is unique and it makes sense that you want your marketing plan to reflect that
Choose Topics for Content Carefully
It is true that content is the cornerstone of your digital marketing, but it will only be effective if the topics are carefully chosen
SEO Tips for Seasonal Businesses
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation
Plan Your Digital Marketing for the Future
Developing a sound digital marketing strategy is important to businesses of all types
How to Keep People Engaged With Your Content
It's no secret that content marketing works
Focus Your Efforts on High-Yield Activities
When it comes to digital marketing, every task may seem important and deserving of your attention
Using SEO to Improve Branded Search
The primary goal of any SEO campaign is to attract people to your website
Will You See Results from Your Digital Marketing Efforts?
When it comes to your digital marketing efforts, it stands to reason that you want to see results
Importance of Digital Marketing No Matter What Is Going On
The world can be an unpredictable place, and some of these events could impact your business
Should You Outsource Your Social Media?
Social media has an important place in the world of digital marketing
Outsourcing Content? Put in Time for Training
So, you decided to outsource your content creation to a digital marketing agency
Be Sure to Check SEO Statistics for Year Over Year
There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is
Give Your Digital Marketing Firm the Benefit of the Doubt
You spent a lot of time vetting digital marketing firms until you found the best one to hire
Don’t Rely on Sales Departments to Generate Leads
We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams
Content for SEO Needs to Be Obvious
When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines
SEO Tasks to Complete Daily
One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results
Company Leadership Can Harm Digital Marketing Process
When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs
3 Things You Can Do to Earn Natural Links
Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria, but it only works out week if they are obtained naturally
Hire a Digital Marketing Agency Based on Their Expertise
Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason
Why You Should Launch a Blog for SEO
From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website
Don’t Skip a Phase When it Comes to Content Marketing!
Content is the core of your digital marking campaign
Has Your Organic Growth Flat Lined?
It's true that digital marketing required a long term investment
Goal of Digital Marketing is to Increase Traffic
Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline
Social Media and Content Should Work Together
There are many components that make up a robust online marketing campaign today
Sales and Marketing Need to Work Together
Departments in businesses tend to function in their own little bubbles
What to Do if You Have Unnatural Links
As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected
Do You Need to Change Your Social Media Strategy?
No two businesses are the same, and that is why no to social media strategies should be the same, either
Your Main Brand Should Get Top Priority
Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole
4 Places to Find Blog Topic Inspiration
Setting up a business blog on your company website is the easy part
Specialization is a Factor for Digital Marketing
It's true that the strategies associated with digital marketing can help every business out there get noticed online
Broken Links Can Hurt Your SEO Efforts
Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts
Think About the Customer Journey When Designing Your Website
Your website should be the backbone of your digital marketing because it forms the basis of your online presence
Content Marketing and Branding Should Work Together
When it comes to content marketing, messaging is everything
SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis
Be Careful Your Idealism Doesn’t Get in the Way of Business
You have an idea and you work overtime to flesh it out into a workable business
Are Keywords Really That Important?
Search engine optimization is an important part of digital marketing
Reasons to Stop Obsessing Over This SEO Metric
Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO
Traffic Should Come From a Variety of Sources
One of the chief functions of online marketing is to increase website traffic
Content Doesn’t Need to Be Creative to Serve Your Audience
When creating content for your business's website, it is only natural to feel as if you need to get people to see it
The First 3 Steps of an SEO Campaign
For those new to SEO, it can be a little daunting
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results
Tips to Get Social Media Followers to Convert
When it comes to social media, it isn’t necessarily the size of your list of followers that really matters
Design Isn’t As Important As Usability
When it comes to doing business online, maintaining a fresh appearance is crucial
How Good Does Your Content Need To Be?
When it comes to carving an effective space for your business online, content marketing remains at the top of the list
3 Easy Ways to Enhance Your SEO Content
The word is out: content is king
Patience Is A Necessity For SEO!
Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible
You Don’t Always Need Money to Solve Digital Marketing Problems
Does something need to change with your digital marketing program? If something is going wrong in your business, the natural tendency is to fix the issue with marketing
Blog Readers Are More Sophisticated Than You Think
One of the main purposes of a blog is to keep your readers engaged
Resolve Technical Issues to Help With SEO
Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there
Developing a Partnership With Your SEO and Digital Marketing Agency
When it comes to marketing your business, it stands to reason that you want to put your best efforts forward in order to maximize success
It’s True That Content Matters in SEO
It's true that content marketing and SEO go hand in hand
No Need to Focus on Search Rankings
When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible
Content Should Be Relatable to Your Audience
It doesn't matter what kind of business you have, it is always important to have plenty of content on your website to keep your audience happy
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant
Make Sure Your Brand Shows Signs Of Life
When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate
Results is the Main Goal of Digital Marketing
When we first start working with our clients, we spend a lot of time with them so that we can assess their goals
Let Us Know Your Digital Marketing Concerns!
It's true that we help our clients increase their organic traffic through white hat search engine optimization practices
Be Aware of Your Brand When Developing Your Content Strategy
When it comes to content, you need to make sure that it matches your brand
Do Internal Content Links Make Sense for Your Brand?
When you have a website, it make sense that you want to create opportunities for people to stay on it for a longer time
Fully Control Your Brand Message
When it comes to digital marketing, it stands to reason that you want to use it in a way that will allow you to control your own brand's message
Types of Web Hosting and Their Impact on Digital Marketing
Website hosting is one of those things that everyone needs when creating a website
What to Do as You Start an SEO Campaign
The most important thing to understand about SEO is that it is a long term process
Avoid Turnover in Your Marketing Department
When it comes to digital marketing, it is important to be consistent
Top Reasons Why SEO is Slow
One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly
Digital Marketing Can Help You Grow Your Business
Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business
Content Marketing Shouldn’t Be Content by Committee
It's true that excellent content is a primary foundational element for your digital marketing plan
Why Fixating on Rank is a Waste of Time
It is a misconception that rank is a measurement of how well your SEO is performing
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program
Your Digital Marketing Needs to Target the Right People
When it comes to digital marketing, small business owners need to understand that if your business is attracting a lot of people, this isn't necessarily the ideal scenario
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? On some level, traffic dips are normal
Make Sure Your Business is Solid Before Investing in Digital Marketing
When you first start your business, you may be eager to hit the ground running
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different to different people
Startups: Wait Until You Get Established before Hiring a Digital Marketing Agency
As a startup, it is only natural that you want to start building brand recognition from the beginning
Be An Educated Consumer When Hiring a Digital Marketing Agency
You know you need to hire a digital marketing agency
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content
Social Media Doesn’t Impact SEO? Not Quite
Google has come out multiple times saying that social media (or social signals) are not used for ranking
Digital Marketing Can Help Businesses Attract Quality Niche Links
It's no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines
Seasonality and Marketing Your Brand Online
Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks
Keep a Consistent Message Across All Platforms
When it comes to digital marketing, there are many different platforms that you could be operating from
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons
Digital Marketing Checklist for Startups
As a startup, you are understandably excited to get the word out about your new business
Your Digital Marketing Message Needs to Match Expectations
The main goal of digital marketing is to spread the word about a business
Don’t Hire Us Here’s Why
You're excited about your small business and you believe in it
4 Things to Do Before Launching an SEO Campaign
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard
Are You Making the Most of Your Content?
A solid SEO program requires ongoing content creation, something that our clients are often hesitant about
Pay Attention to Marketing With Your Small Business
Small business owners are often stretched pretty thin
Social Media Promotion Is a Long Term Strategy
When it comes to digital marketing, there are many strategies that can be used to increase your online presence
It is Not Enough to Simply Like Your Business Idea
There's a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients
Why Businesses Need To Invest In Digital Marketing
Most of us know that digital marketing is important
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time
Be Careful Not to Trust the Wrong People
As a leader in your company, it stands to reason that you want to make the best decisions possible when it comes to marketing
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy
Data Overcomplicates Digital Marketing
It's true that digital marketing has a lot of steps associated with it, but that doesn't mean that it has to be complicated
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it
Elevate SEO Content for Better Engagement
When it comes to creating content for your website, it is true that the purpose of the content needs to be considered while composing it
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly
What We Do Now Will Pay Off in the Future
When it comes to getting the results you want for your digital marketing, it takes a lot of grunt work
Don’t Take a Cookie Cutter SEO Approach
Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another
Make Sure You Retain Control of Your Digital Assets
When it comes to digital marketing, there are several digital assets that you may have that are part of your campaign
Use Content to Keep Customers Engaged With Your Brand
Once a potential customer finds your brand, they don't necessarily make a purchase right away
Traffic Disappearing? It Won’t Always Be Consistent
When it comes to digital marketing, your main goal is likely to receive an increase in targeted traffic
PageRank Is Not Important for Digital Marketing Success
Once the prime measurement of success of success, PageRank was highly regarded and always talked about
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign
Guide to Collaborating with a Digital Marketing Agency
Once you decide to hire a digital marketing agency, it marks the beginning of a potentially successful partnership
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy
Don’t Have Buyer’s Remorse When Hiring a Digital Marketing Agency
You decided that you need help with your digital marketing, so after you've vetted a handful of agencies, you've settled on the one that you believe will help you get the results you really want
Rankings Aren’t a Good Measure of SEO Success
Clients often come to us and ask how long it will take before they can start to rank for keywords that will get them noticed in the search engines
Hiring Digital Marketing Experts Requires You to Trust Us
When you hire digital marketing experts to help you grow your business, it requires a certain level of trust and understanding on your part
SEO Mistakes Web Developers Make
SEO and web development go hand in hand
Technical SEO Audit – Check Your Website for Problems
SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time
Website Usability: There’s a Difference Between Leads and Sales
Lead generation is a process of finding prospects interested in your product or service
We Can Help Everyone – But Are We a Good Fit?
Brick Marketing has been in business since 2005 and the Internet has changed a lot during that time period
Focus on the Right Things in Digital Marketing
When it comes to digital marketing, it's true that there are a lot of things that you can do
One Size Doesn’t Fit All For Content Marketing
When it comes to content marketing, it is all too easy to get lulled into a sense of false security
Maintain Your Core Digital Marketing Before Diversifying
When it comes to digital marketing, it is true that diversification can increase your rate of success
You Get What You Pay for With Digital Marketing Firms
There is a popular adage in our culture that states, "You get what you pay for
Social Media Doesn’t Always Need to Drive Revenue
When people post on social media, there is a lot of variety as to the types of posts they can make
Brand Identity and Digital Marketing Work Together
There are many components to digital marketing, and they all work together to help you reach your goals
Handling Multiple Cities and Locations with SEO
When it comes to search engine optimization, several factors need to be taken into account
When Business is Slow Don’t Give Up on SEO
One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign
Consider Budget When Creating Your Digital Marketing Plan
When you first put together your digital marketing plan, budget is a factor
Importance of Consistency with Your Digital Marketing
Having potential or current customers perceive your company in a certain way is essential
Importance of Proper Website Maintenance for Digital Marketing
It's true that your website is at the core of all of your digital marketing efforts
Your Content Strategy Should Evolve With Your Business
When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time
Website Mistakes that Harm SEO
We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important
Use Data to Fine Tune Your Digital Marketing
In our many years of experience in digital marketing, we know what works and what doesn't
Need a Blog Topic? Here Are Tips that Can Help
We all know that regularly posting content on your blog or website is an important component of your SEO and digital marketing
Finding a Balance When Communicating with Clients
When it comes to helping our clients with their digital marketing, it is important to be in regular communication with them
Get the Most Out of Your Social Media Investment
Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read
Value of Press Releases for Digital Marketing
Websters's Dictionary defines a press release as "an official statement that gives information to newspapers, magazines, television news programs, and radio stations
Your Business Website Should Add Value
Most of us know that a business website serves to let people know about their goods and services and to attract potential clients or customers
Cultural Mindset Matters with Digital Marketing
When it comes to digital marketing, we all know that content plays a big role in that
Signs That You Have Unrealistic SEO Expectations
It’s common for website owners to have a love/hate relationship with SEO
3 Easy Ways to Elevate the Quality of Your SEO Content
You might not think that there’s anything easy about writing SEO content
Spend Money on Digital Marketing But Do So Wisely
No matter what the business is the goal is always the same - to make profits and increase business
Tips to Get the Most from Your Content Marketing
It's so true that content marketing is a great strategy to use when it comes to building your business
Social Media Automation Pros and Cons
Social media is an important part of every digital marketing strategy
Effective Communications Between Partner and Client
When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions
Digital Marketing Can Boost Your Brand
Digital marketing is necessary for most modern businesses
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog
Your Website Needs to Function to be Good for Digital Marketing
No matter what digital marketing strategies you use for your business, there's no denying that the website is the backbone of your operations
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available
Match SEO Keywords to User Intent
When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken
Your Audience Needs to Enjoy Your Content
When putting together a business website, much consideration is taken to determine it is well developed, has an excellent layouts and that the content achieves its desired purpose
Building Traffic Isn’t All You Should Care About
When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success
Keep Your Relationship With Your Digital Marketing Firm in Balance
When it comes to working with your digital marketing firm, it is all about building a great relationship
Don’t Let Your Digital Marketing Fall Behind During Economic Difficulties
Are you worried about your business during economically difficult times? It's no secret that when the economy is uncertain, you might live in fear concerning whether or not your business and your livelihood will survive
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines
You Don’t Need to Call it a Blog
When it comes to your content marketing strategy, nothing has a bigger impact than having a blog and posting regular content on it
Digital Marketing Consistency Is Important During Uncertain Times
When business go through tough times, it could be very tempting to run a lean operation
Don’t Be Afraid to Cover the Same Topic More than Once
When it comes to content marketing, people mistakenly believe that you can only cover the same topic once
SEO Success: Are You Getting in Your Own Way?
Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website
