Latest Posts
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...
How to Increase Organic Click Through Rate
The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn’t the only reporting metric to look at. It’s also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth ...
Create SEO Content for the Entire B2B Sales Cycle
We know how important content is for SEO. It’s what the search engines “see” and use to determine web page rank. While B2B website owners understand this, many are making the mistake of having a narrow focus to SEO content creation and only targeting prospects that are at the bottom of the sal...
What Exactly is Your SEO Firm Doing?
Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...
SEO Items to Consider During a Website Redesign
It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...
Are You Really Ready for SEO?
A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...
Why Blog Commenting is Important
When it comes to search engine optimization, blog commenting is always considered an important part of the strategy. It's also one of those strategies that only gets better over time. Long term consistency that actually gets results. If you complete a certain number of blog comments per month, it'...
How to Make Content Marketing Work for SEO
Yes, content marketing is a big part of SEO today. But content marketing in and of itself is not SEO. No matter how great your content is, it’s not going to improve your SEO efforts unless you have an SEO mindset while you create it. Here are 5 things to do to make your content marketing work for ...
4 Places to Find Blog Topic Inspiration
Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...
What Does Blogging Have to Do with SEO?
When you’re researching SEO, you’ll find that there’s a lot of talk about blogging. Every reputable SEO firm/consultant/trainer etc. will recommend it. So, you might be wondering, what exactly does blogging have to do with SEO? A lot, actually. Here are the top reasons why blogging is an impor...
3 SEO Misconceptions and What to Believe Instead
Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don’t quite understand it, and it’s difficult to invest in something you don’t understand. Many SEO misconceptions have popped up over...
Write Content with an SEO Mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...
SEO Mistakes Web Developers Make
SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren’t SEO professionals (just as SEO professionals aren’t web developers!). Sure, they might have s...
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content. If you have great, well-optimized content, you have a better chance of ranking in the search engines for important keywords, driving targeted traffic to your website, and converting that traffic into paying customers or clients. Most website owners th...
How to Increase Organic Listing Click Through Rate
It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic. But what if we told you that there are things you can do to increase that traffic even more? After all, as we’re always saying, SE...
SEO Basics Never Change
When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...
5 Online Marketing Tactics to Explore Alongside SEO
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that g...
SEO Reporting: More Than Rank
In order to be successful with SEO long term, it’s necessary to get out of the “it’s all about rank” mindset. We’re not saying that rank doesn’t play a role, of course it does, but it isn’t the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on...
3 Reasons to Stop Stressing Over Rank
One of our goals when working with clients is to really educate them about SEO. What “white hat” SEO is and isn’t and that the best SEO campaign is one that follows Google’s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasi...
4 Pillars of Good SEO Content
As you likely know, content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. Ho...
Is Meta Data Still Important for SEO?
In the past, the Meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and then ranked your site accordingly. Search engines weren’t sophisticated like they are...
In Addition to SEO, What Can I Be Doing?
A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...
SEO and PPC Should Work Together
While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...
What to Know About Link Building if You’re New to SEO
If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot. While link building remains an important part of SEO, how you go about link building has changed over time and a lot of the tactics you’ll see mentioned are no longer r...
Signs That You Have Unrealistic SEO Expectations
It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines, which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results, which...
Don’t Expect to Live Your SEO Past
There was a time when a website could do very well in the search engines without putting forth a lot of effort. We have a client who fits this description. A few years ago, they achieved success in the search engines with very little effort. Their business was thriving because their site was ranking...
How To Improve Your Domain Authority
There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how...
Can Too Many Pages Hurt Your SEO?
When the Internet was new, websites looked much differently than they do now. Design techniques, programming languages, and SEO tactics have evolved as the web have all gotten much more sophisticated. Over the years, this level of sophistication has impacted SEO. Companies are in a situation that th...
5 Questions to Ask an SEO Service Provider
The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe. Well, that’s because, unfortunately, there are still plenty of shady characters trying to sell SEO services to inexperienced and naïve website owners. If you’re thinking about workin...
5 Things to Understand About Link Building
If you’re new to SEO, there’s a good chance you’re a little confused about link building. That’s because there’s a lot of information out there, but so much of it is now outdated. What hasn’t changed, however, is that inbound links pointing to your site are a search engine ranking signal...
3 Quick Tips for Improving SEO Content
The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of cont...
Are These Things Holding Back SEO Success?
It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and yo...
3 Reasons to Run SEO and PPC Campaigns Together
It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This means that if you have a business website, you’ll want it to be found in the search engines. There are essentially two ways to ge...
Is Your Website Mobile Friendly Enough for Google?
In a rare turn of events, Google announced way back in February that a major algorithm update was coming. Considering Google almost NEVER warns site owners ahead of time, and often doesn’t even officially confirm an update until several days of panic have passed, giving site owners essentially t...
Winning Approach to B2B Content Marketing
When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money. Since the sales cycle can be rather long with B2B, the content has an even more important role - to keep brand enga...
Ways to Build a Solid SEO Campaign
When it comes to executing an effective SEO campaign, how it's structured makes all the difference. There are certain elements that every SEO program needs to have. Besides that, items beyond your control, such as Google's algorithm changes, can also have an impact. No matter what kind of business ...
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
Technical SEO Items to Execute Now
You can break SEO up in many ways: there’s on-site vs. off-site SEO, content vs. link building, etc. but another important distinction is separating these things from the technical aspect of SEO that is essentially web design/development. If the website isn’t technically SEO friendly, all of the...
B2B Social Engagement Is About Lead Nurturing
Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...
Incorporate Long Tail Keywords into the Mix
Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (press releases, blog posts, etc....
Everyone at the Company Needs to Be on Board with SEO
Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...
The Most Important SEO Reports
SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over tim...
Be Wary of SEO Firms That Email You Out of the Blue
It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What’s worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few S...
Valuable SEO Lessons Learned
The SEO industry has evolved so much in the last four years that I hardly recognize it! Can you believe that 10 years ago companies would have employees whose entire job was to build link exchanges! Their annual bonus was directly impacted by how many links they could build. Thankfully those days ar...
3 Ways to Get Your Technical SEO In-Shape
Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...
Have Realistic B2B SEO Goals
It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...
What is the Purpose of SEO?
When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when peop...
Black Hat SEO Tactic to Avoid: Duplicate Content
Excellent content is the bread and butter of your online presence. However, there is a right and wrong way to create content. According to Google, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive a...