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Target Content to Your Specific Audience
When it comes to creating content, your target audience needs to be your priority. Appealing to everyone would be nice, but it's an impossible task. Your content might reach a wide and varied audience, but if it's not mostly attracting your target audience, it's not going to earn the results you're ...
White Papers Help Content Marketing
You know content marketing is important for building brand awareness and visibility; showcasing your company's expertise and authority within your industry; establishing credibility; and boosting your website's SEO. Content marketing is no doubt effective for building a brand or company. Some of the...
SEO Should Be a Priority Within Marketing Teams
If SEO isn't valued within your marketing team, it's time to consider what you're missing out on. SEO can help to establish a brand online, becoming recognizable by more users as time progresses. Unfortunately, teams don't always realize how important it is and prioritize other activities. SEO is si...
Competitive Advantages of Digital Consistency
As a leader in your industry, you want to avoid giving your competition any chance to edge you out. You want to remain consistent in all areas of your digital marketing strategy to reap all the benefits. There is no shortcut when it comes to increasing an online presence and it takes continuous work...
Local Social Media Best Practices
Building a local social media following can do a lot to boost your brand or company. Developing a social media plan should include improving local exposure so that you can cater to the community around you. Here are some things to consider when using social media to promote yourself locally: Cre...
Seasonal Digital Strategic Advice
It can be tempting during off-season times to want to spend extra money on extra ad campaigns. Every season and every holiday is different for different brands and companies, depending on your products and services. Learning to effectively implement seasonal marketing is important to your overall su...
Developing a Social Media Budget
When you have a brand or company, making sure that your finances are in order is a top priority. When it comes to marketing, you may consider if you're spending too much or too little on your social media. There are things to consider when creating a social media budget that has more to do with what...
Trust Your Digital Marketing Company
Hiring a digital marketing company to develop your company's website and develop a marketing strategy can be a great decision. Digital marketing companies are experts at what they do and are eager and ready to help when needed. Before hiring a digital marketing company, you want to do your research ...
Use Niche Keywords to Grow a Brand
Niche keywords are not taken seriously by many digital marketing strategists for one big reason: low search volume. On one hand, this makes sense since everyone wants to use keywords that are searched for often. Niche keywords have their place as well and can actually provide benefits to your brand....
Digital Marketing Requires Time and Money
There's a lot that goes into implementing a digital marketing strategy. You need to audit your existing digital marketing, develop a strategic plan, get the work done, and measure results. Each phase of your digital marketing requires time, money, or a combination of both. Ideally, you need both ...
More Content Doesn’t Mean More Conversions
A website that offers valuable content to its target audience is going to attract more traffic. The hope is that this traffic will lead to increased conversions. But will more content help with that goal? And what about thin content? Is there a place for it on your website or will it be a disadvanta...
Social Media Hashtags Best Practices
When it comes to social media, it's true that you want to give yourself every advantage possible. With so many people using social media, and a saturated competitive environment to navigate, it can be difficult to carve out a pace for yourself on most platforms. Besides that, you need to figure out ...
Textbook Vs Practical Digital Marketing
When it comes to your business, your background knowledge of digital marketing can play a large role in how you plan your strategy. If you went to business school, you learned a lot of helpful marketing tips that will help you throughout your career. But using only what you learned in school might n...
Way to Use Keywords When Writing Content
When it comes to SEO, we know that content is one of the most important parts of the strategy. It is the content that will ultimately attract your audience from the search engines, depending on how it was written and whether or not the topics actually appeal to your audience. There is a lot that ...
Managing B2B Vs B2C Social Media
Whether you own or work for a B2B, B2C business, or both, you want to handle your social media accounts appropriately. Each business type should utilize social media because it can drive people to your website and increase your revenue. Using social media for B2B and B2C are going to look different ...
Are CMS Platforms Necessary?
Millions of websites are built with CMS, or content management system. CMS allows multiple contributors to create, edit, and publish digital content. CMS platforms play a role helping to launch digital content and manage the complete digital experience, including mobile apps, social media, email, an...
Proactive Vs Reactive Social Media
It's important to utilize any tools you have at your disposal that can improve your business and help it grow. Social media is widely used by people around the world, making it necessary in your digital marketing strategy, and it is especially useful if you develop a steady long term strategy. But i...
Role of Sales Funnels and Digital Marketing
When it comes to digital marketing, it goes without saying that you need to have a comprehensive strategy that aligns with your business goals. Of course, there is a lot that goes into arriving at an effective strategy, such as analyzing the performance of your existing digital marketing, determinin...
Canonical Tags Still Necessary for SEO?
Canonical tags have been known to help Google and other search engines better understand which pages of a website have original content and which are duplicates. Currently, Google states that canonical tags are not recommended for syndicated content. Why is this? The canonical link element is no lon...
Algorithms Shouldn’t Dictate a Digital Strategy
Every social media platform and search engine has its own algorithm. Algorithms can be useful in determining what posts are getting the most attention and what hashtags are being used. This can be helpful in targeting your social media ads. In turn, this can help a business use their marketing budge...
Fractional CMOs Help Businesses Scale
Every business has a financial goal they want to achieve. To achieve this goal, revenue must increase over time and avoid periods of stalling. Scaling a business means your business can handle the extra demand without incurring additional expenses to get there. Fractional CMOs can play a role in sca...
Social Media for Business is Critical
Social media has become a non-negotiable for businesses. In order to thrive as a business online, you need to have a strong presence and social media can help with that. You risk a lot by not joining in because there are many benefits associated with social media. Here are some things to consider wh...
AI Generated Content Falls Short
More businesses are embracing the use of AI to help generate content for their websites and social media. AI can be efficient and help to produce more content in a shorter amount of time, but there are also drawbacks to using AI. Here are a few things to consider when using AI to generate content fo...
Social Media is More Than Engagement
Social media is necessary for businesses. Without social media accounts, a business risks losing out on many benefits their competitors are taking advantage of. When you think about social media, your first thought may be the various levels of engagement it offers. There are actually many more benef...
Using Case Studies for Content Marketing
The content you put out can impact the future of your business. Content is meant to drive traffic to your website, add value to your target audience's life, increase brand awareness, and generate more leads. Content marketing can also be used to drive more sales to your business. Here is important i...
Referral Businesses Need Digital Marketing
When it comes to business, referrals can be valuable. If your business relies heavily on referrals, it's important to know that digital marketing is still important. Referrals are unpredictable. You don't know when they will occur. You may go through a period where you're getting a stream of referra...
Developing B2B Relationships Using LinkedIn
LinkedIn is a useful platform for developing business relationships between employers and employees. Did you know it can also be beneficial in developing B2B relationships? Relationship building between B2Bs is helpful for not only making yourself known, but ensuring that customers are satisfied and...
PPC Testing Makes Sense Most of the Time
PPC, or pay-per-click, is a commonly used model of digital advertising. When deciding to add PPC advertising to your digital marketing strategy, the key to making it a successful foundation is to implement PPC testing. PPC testing is a good way to determine where cracks may be that you can fix and w...
Is There a Google SEO AI Penalty?
With AI being used more often to create content these days, it's normal to wonder if there are penalties that come along with doing so. Google does not penalize the use of AI for SEO, but this doesn't mean that there aren't things to take into consideration if you decide to use AI to create SEO cont...
Social Media Helps B2B Sales Cycles
Social media has an impact on both the personal and business lives of people around the world. This applies to B2B companies as well. The B2B sales cycle can benefit greatly from social media. From prospecting to after-sales follow-ups, companies can take advantage of social media to help boost busi...
Why XML Sitemaps are Still Necessary
An XML sitemap is a file that lists a website's important pages. It's necessary to help Google and other search engines find your pages, crawl them, and index them. An XML sitemap is also known as an SEO sitemap, which describes its purpose well. A sitemap will help boost your SEO, allowing your pag...
Not All Digital Marketing Tactics Work
You know that having a business means you need a digital marketing strategy in place. You also know that some strategies work while others fall flat. The trick is to find strategies that work for your business and goals. You may see specific digital marketing strategies working successfully for othe...
Encourage Follower Growth on Social Media
Growing and nurturing a following on social media is important to every business. By growing your followers on social media, you are attracting future customers, building customer loyalty, and making customer feedback convenient for both sides. Social media allows you to grow a following that is not...
Finding Content to Share on Social Media
Creating fresh content to share on social media on a regular basis can be difficult. While you want to share high-quality and unique content, it's important that you don't overthink and paralyze yourself. This will only lead to sharing less content and losing the interest of your followers. Finding ...
Digital Marketing Should Help Grow Sales
When it comes to making sales, having a website and advertising every now and then isn't going to help your business thrive as much as you hope. Competition online is massive, with new businesses popping up every day to vie for customer's attention and money. While not every business will be good or...
Wait Before Hiring a Digital Marketing Firm
As a business owner, your ultimate goal is success. This likely means increased sales over time and customers who return to you for their needs for years to come as well as consistently attracting new customers. Your desire to succeed may lead you to consider hiring a digital marketing firm to launc...
The Role of the Fractional CMO
You've noticed that your business is stagnating despite your hard-working and knowledgeable in-house marketing team. Stagnation can be caused by inability to attract customers, specifically your target audience, ineffective business strategies, and even lack of money. In a situation like this where ...
Can AI be Used for Social Media?
There are many practical uses for AI (artificial intelligence), such as image recognition for face unlock for smartphones, voice assistants, and even fraud detection. AI is also being used to create content. Content can be created more quickly than most people can write, though it may lack the pe...
SEO Should Be Ongoing
You know how to start an SEO strategy. You've done your keyword research, you've optimized your content to include those keywords, and you've likely performed an SEO audit followed by making the technical changes necessary to your website. All of these activities will boost your SEO's performance, b...
Startup Content Marketing Tips
As a startup, content marketing is an important part of your overall success. Content will draw people to your social media accounts and to your website. Content marketing can improve and increase sales. As a young company, you want to provide people with information about who you are and what you h...
Social Media Builds Client Engagement
When it comes to social media, one of the measures of success is engagement. However, that is such a broad term that the task of building engagement can get confused. Not all forms of engagement are created equally. The ultimate goal is that you want to build engagement in a meaningful way, by attra...
Proactive SEO vs Reactive SEO
SEO is a digital marketing strategy that can see highs and lows. That's the natural rhythm as keywords change and evolve, algorithms change, and competitors change their strategy. Your search engine results can be kept high by taking advantage of different practices. Some of these practices can be c...
Types of Digital Marketing Decision Making
When it comes to digital marketing, there are many factors that can play into making decisions. Price, target audience, time investment, goals, and platforms are just a few things to take into consideration. Opinions are a dime a dozen and everyone thinks theirs are the best. It's difficult to know ...
Social Media Helps Nurture Customers
Most people are on at least one social media platform, but many are on multiple, so using this avenue to nurture your customers should not be ignored. As a business owner, you know that communication is the foundation for maintaining a connection with your customers. This applies to both existin...
Static Content Writing Using AI
Static content is content that rarely or never changes. This can include website homepages, website pages, case studies, landing pages, and ebooks, just to name a few. Benefits of static content include being easy to create, low cost, and easy to distribute. There are also some downsides to static c...
Use LinkedIn to Generate B2B Leads
The key to generating leads on LinkedIn is to create an effective strategy that caters to your business goals and targets the right audience. It is especially suited to B2B companies because it is well understood that most people who work in the business space have a presence on LinkedIn. This means...
Digital Marketing Requires No Ego
When creating a digital marketing strategy for your business, it is true that you want to have a plan that will maximize your results. You basically have several choices when strategizing - you can develop the strategy in-house, you can partner with a digital marketing agency, or you can do a combin...
Digital Marketing Budget Should Match Your Goals
When it comes to digital marketing, it isn't about stringing together a series of activities and calling it a strategy. There is a lot more than goes into it. In particular, it is important to honor that most digital marketing strategies have a budget associated with them. Again, it isn't about stri...
How Social Media Improves Brand Trust
Sure, we know that businesses need to have a social media presence. Most of the time, though, we assume that it is because we desire to sell our product or service. While that most definitely is the case, it is much deeper than that. Social media can actually be a piece of the puzzle when it com...
Develop Digital Marketing Efficiency
Digital marketing has many moving parts, which makes it easy for businesses to become overwhelmed and fall behind on tasks. Digital marketing efficiency can be added pressure, but it doesn't have to be. In fact, with an organized plan, you can focus on what matters and do the best possible job withi...
Social Media Audits Build Better ROI
When you have a business, one of the best ways to review and improve your social media strategy is to complete a social media audit. A social media audit might seem overwhelming, but it's one of the most accurate ways you can measure your efforts. Here's what you should know about conducting a socia...
Homepage SEO Takes More Time
When thinking about SEO, your focus may be mainly on content, making sure it's optimized with relevant keywords and sharing topics your audience is searching for. Optimizing your website's homepage is another area to consider when thinking about your SEO strategy. It's not enough to simply welcom...
Keyword Research Improves Content Marketing
Creating relevant content for your website, blog, and social media is necessary for your content marketing strategy. You know your target audience. You have identified their needs and wants, and you post fresh content on a consistent basis. You should be good to go, right? While those things are imp...
What Does a Fractional CMO Do?
A fractional CMO (Chief Marketing Officer) takes care of the same tasks as a full-time CMO, but in a part-time capacity. The benefits of hiring a fractional CMO include getting the expertise you for a short period of time and for a fraction of the cost of hiring a full-time CMO. Here's more informat...
Do You Need Verified Social Media Accounts?
You've seen verified social media accounts across all platforms and have probably wondered if getting verified accounts is the right move for your business. When you're striving to build a successful business, this step should not be ignored. Here are some things to consider when thinking about gett...
How White Papers Help Content Marketing
White papers are an informational document that is used to promote a service or product. It is typically used by sales and marketing to convince people to make a purchase. White papers are intended to convince buyers to purchase from one business over another by explaining the benefits and how th...
Writing for SEO is Never Good
When creating content for your website, social media, or other outlets, you don't want to focus on SEO. Surprised? After all, we know that SEO is what helps content to be discovered in the search engines and will drive people to your business website and social media accounts. Writing for SEO is not...
Improve Customer Acquisition with Social Media
It's true that social media has become an important tool for businesses. It can be used for a variety of purposes, from branding to customer management, but one of the most important is that it can improve customer acquisition. What does this mean? Well, simply put, you can attract your ideal aud...
Digital Marketing Agency Communication Is a Must
When you choose to work with a digital marketing agency partner, it goes without saying that you want to achieve results. In order to get what you want out of the relationship, you need to feel comfortable. You also need to feel listened to. If the agency has great communication skills, the ...
What is an SEO Algorithmic Penalty?
An algorithmic penalty is something that website owners have come to dread. It's a penalty that detects and punishes websites that are in violation of guidelines and other rules that are meant to keep everyone on the same playing field. Algorithms are constantly being updated, so websites often find...
Pay Attention to Social Media Trends
When it comes to social media, everyone seems to have their own opinion. Every year there are new lists that detail the social media trends that every business should be taking advantage of. The claims being made are that these are the trends that will get you noticed and shoot you to ultimate succe...
Ready for a Digital Marketing Partner?
Partnering with a digital marketer can be a great boost to your business, but before you decide to take the leap, there are certain things you should have in place first. A digital marketing partner can provide many benefits to your business, but they can't work with a blank slate. Here are some thi...
Social Media Is Truly Important
It takes time to properly grow a business, and everything that you do helps. Strategies within digital marketing such as social media can really help spread the word about your business, but only if it is done right. You need to be intentional about your activities and make sure that your social med...
The Role of SEO in Digital Marketing
These days, SEO is considered to be an offshoot of digital marketing. So, rather than look at all the elements of digital marketing, such as SEO, it is much better to consider it to be part of a whole. The reason for this is that all the elements, such as content marketing, social media, and SEO, wo...
AI Content Leads to a Google Penalty
Much has been said about artificial intelligence and its ability to compose content that looks, on the surface, as if it had been written by a human being. However, beneath the surface, these AI services church out content that feels a bit stiff and formulaic. Over time, this could hurt your busines...
Adjust Your Social Media Campaigns
Social media has become a powerful and influential tool in our day-to-day lives. Businesses, media companies, and individuals use social media to connect with people. It is an important marketing and networking tool. Planning and execution are vital in social media. It would be best to make a soc...
Leverage Your Existing Content To Meet Your Business Goals
You know that creating high-quality plays a role in the success of your business. When it comes to your digital marketing strategy, content is an important foundation. It isn't always easy to come up with fresh content though. If you have content goals for your business, creating content needs to be...
Digital Marketing Creates a Solid Foundation
Digital marketing has a lot of options that can help you promote your business. It's exciting to think about all the various and creative avenues you can take, but before you begin taking on activities such as starting a podcast, creating promotional or instructional videos, or social media advertis...
Social Media Advertising Has Its Place
Having a social media presence across many platforms is wonderful free marketing. You can share your fresh content, drive people to your website, and engage with followers. If you haven't yet considered advertising on social media, you could be missing out on furthering your visibility and reach. A...
Digital Marketing and Websites Must Work Together
Having a website is essential for businesses looking to reach their target audience. Websites are powerful tools that are not only used to showcase products and services but also as a platform to build relationships with consumers. From increased visibility to increased customer trust and engagement...
Technical SEO Audit Checklist
Technical SEO plays a critical role when optimizing a website for search engines. While many factors contribute to technical SEO, there are several important items that you should check to ensure your website is optimized for search engines. Here are the essential items you should check: Search for...
Improve Your Social Media Presence
With more people turning to social media to stay connected w, it's essential to cultivate an online presence that accurately reflects your personality. It is a powerful tool for increasing your reach, showcasing your talents, and building relationships with potential customers. Here's a look at how ...
Trust the Digital Marketing Vendor You Hire
When a firm creates digital content, it must know how to reach and convert its intended audience. Digital marketing takes many forms, and all firms must be able to utilize these potential resources to continue thriving. Why give up control when hiring a digital marketing agency? The truth is th...
Reasons to Be Everywhere in Social Media
Social media is a must have for businesses these days, but if you've decided that two or three platforms is enough for yours, you are missing out on a big opportunities for your business. How, you might ask? After all, having a small social media presence is better than none, right? Possibly, but if...
Why Content Is Important
You know content is important, but if you don't realize how important, you might not take it as seriously as you should. If you consider content a nice add-on, but not something that needs to be consistent, you could be missing a big opportunity to grow your business. Content is what helps your targ...
Signs You Need a Fractional CMO
A fractional CMO can be an advantage to your business. A CMO, or Chief Marketing Officer, is a marketing executive who can help your marketing team improve and implement your marketing strategy on a part-time basis. A fractional CMO is the perfect option if you're looking to save money, but get the ...
The White Hat Creation of SEO Backlinks
It's true that backlinks are an important part of any great SEO strategy. The issue is, getting backlinks has to be done in a "white hat" way, or else they won't be effective and can even do more harm than good. Google says: Google uses links as an important factor in determining the relevancy of...
Best Practice for LinkedIn B2B Marketing
LinkedIn is a great place for B2B marketing because businesses have the opportunity to connect with decision-makers directly. By connecting with members of your business's audience, you have the opportunity to create relationships with these key people. It also is a great place for scouting for indi...
Starting Your Social Media Slow Can Work
So, you've created your social media accounts. You've claimed your brand or business name, added your logo as your profile picture so that you become recognizable, and written a bio that tells people who you are. You've heard time and again that social media is a must for helping to grow your busine...
Doing an SEO Competitive Analysis Is a Must
You have done your SEO research to determine the best keywords that will get your brand and website noticed. You implement these keywords into your content both on your website and throughout your social media. You post fresh content regularly and your following is growing. Your search engine result...
Digital Marketing Budget Advice
Digital marketing is one of the foundations of your business' success. There are a lot of components that can go into a digital marketing strategy, so knowing what to budget for is important. By budgeting for your digital marketing, you can maximize your efforts and outcomes. Here are some things to...
Content Strategies Should Tie Into Business
When it comes to creating a content strategy, businesses often make the mistake of implementing a plan just for the sake of it. They think that as long as they are regularly posting content, things will work out for them. However, this isn't true. Content marketing needs to be handled strategically,...
Creating Social Media Plan is a Must
When you're building a brand, social media should not be left out of the mix. Being active on social media can greatly improve your brand's recognition, because most people use at least one platform, if not more. But just randomly posting on social media isn't enough. It's true that more people migh...
Why Established Brands Should Not Forget About SEO
As an established brand with a following and customers, you may feel that SEO is behind you. You were diligent about it when first starting out, but once you got results, it didn't seem necessary anymore. After all, your brand is now known and people are investing in the service or product you offer...
Don’t be Afraid in Your Digital Marketing
Creating and implementing a digital marketing strategy can seem like an overwhelming process. You might think that marketing is enough to get you the results you want, so you devote the majority of your time and resources to that. Digital marketing will help you get the results you want for your bu...
Social Media Results Depend On Your Goals
For businesses, social media is much more than just a platform to post pictures and updates. Reaching out to your target market and building relationships with them is compelling. To use it in the most effective way possible, you need to set excellent social media goals for business growth. Befor...
Digital Marketing Data Creates a Roadmap
Digital marketing has become an incredibly important component of the business landscape in recent years. With more businesses than ever vying for a share of the same market, it has become paramount for companies to leverage the correct data to create marketing strategies that will be most effective...
Evergreen Content Marketing Increases ROI
Content marketing plays a vital role in attracting and retaining customers in today's digital world. With so much information available at the touch of a button, making your content stand out from the rest can be challenging. One effective strategy to achieve this is by creating evergreen content. ...
How to Create a Content Calendar
A content calendar is an effective way to plan and organize your upcoming content, which will help you grow your reach through social media and search engines. Read on to find out how to create a content calendar and why it can benefit your business. Content calendars are an effective way to plan ou...
Great Social Media Strategies Build Brands
Social media has become an integral part of how businesses and customers interact. Businesses increasingly recognize the value of forging relationships with their customers and spreading the word about their brands. It's now essential for companies to use social media as an effective tool for buildi...
SEO Data Should Be Used to Make Informed Decisions
SEO is the process of optimizing a website to be ranked higher in search engine results for relevant keywords. SEO is a long-term and ongoing process, and it is crucial for websites to track their progress and success. That's where SEO data comes into play. But, with so much data available, it can b...
Social Media Marketing Tools Create Efficiency
Social media is one of the best marketing strategies for businesses today because it allows businesses to connect and engage with their potential clients from anywhere. Facebook alone has 2.91 billion active users every month and a Facebook ad has the potential to reach 2.11 billion people. Therefor...
Digital Marketing Results Are All That Matters
It's true that the goal of digital marketing is to engage customers in a personalized and interactive way, making it easier for companies to understand their customers' needs and provide a more effective customer experience. With digital marketing, businesses can reach a global audience and stay ahe...
The Right Way to Optimize for SEO
Search Engine Optimization (SEO) improves the visibility of a website or a web page in a search engine's unpaid results. The higher a website or a web page appears in the search results, the more likely it is to be visited by a user. To optimize your website or web page for SEO, there are several...
Social Media Posting Advice
Social media presents a new and exciting avenue for businesses to reach customers. Businesses must take advantage of the power of social media and develop strategies for success because many people are turning to social media to find their next favorite product or service. Business owners need to...
Important B2B Digital Marketing Tips
Business-to-firm, or B2B, commerce refers to transactions between two businesses rather than transactions between a business and an individual customer. This transaction is undertaken for various purposes, including establishing new customers, building market share, and meeting global competition. ...
Using Niche Keywords for Content Marketing
Content marketing is a powerful tool for businesses to reach their target audience and establish their brand as an authority in the industry. One of the keys to successful content marketing is the use of keywords, which help search engines understand the topic of your content and make it more likely...
Do I Need to Hire a Fractional CMO?
A fractional CMO is a highly skilled and experienced marketing professional who provides strategic and tactical support to companies on a part-time or project basis. They also often specialize in specific industries or marketing areas. This means that they come with a deep understanding of the un...
Social Media Knowledge Does Not Have an Age Limit
These days, the ages of those who work in the digital marketing space could span several generations, and this includes those who work with social media. Those who are younger likely grew up with social media, so they are well versed in the various platforms. Those who are Generation X or older didn...
Ways to Increase Social Media Engagement
Social media is indisputably the most popular form of communication today. It is the go-to tool for advertising and connecting with potential clients. However, while it is a popular form of advertising, social media engagement can be challenging to gauge. Creating and maintaining a page for your bus...
Ongoing SEO is a Essential to Achieve the Win
When it comes to SEO, it is true that you need to do all the initial work. This include keyword research and optimization, performing a technical SEO audit, and making any necessary technical changes on the site to help SEO. The problem is, businesses often perform the initial stages, but they don'...
All About the Different Types of Content Marketing
Content marketing is a form of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The ultimate goal of content marketing is to drive profitable customer action. There are many different types of con...
Never Stop Your Digital Marketing Program
With the ongoing growth in the digital marketing industry, businesses are looking to market online efficiently and effectively. Current economic trends have left many companies with few options to reach potential customers. The main objective of digital marketing is to get an unlimited number of peo...
Content Marketing Strategies for Startups
Content marketing is important for all businesses, but for startups in particular, it can really make a positive impact. It gets the business on the right foot from a marketing perspective pretty early, and can help get things going a lot faster. This is because it is an effective way to develop ...
Digital Consultant vs. Agency: Pros and Cons
When it comes to outsourcing your digital marketing work, there are a few scenarios that you could choose from. For most businesses, it comes down to two options - whether to hire a digital marking consultant or an agency. There is no "one size fits all" approach here, and ultimately businesses need...
Purpose of Social Media for Business
Social media has become the most widespread and fastest way for people to connect, and this presents an opportunity for businesses use social media to connect with its audience. Since social media is an integral part of people's lives, this means that businesses have the potential of using social me...
SEO Keyword Research is Still Needed
Keyword research is an important step in any website or blog search engine optimization (SEO) and it has been for some time. Yet, some people don't really pay much attention to it these days. The truth is, keyword research helps you figure out what keywords people are searching for, which will hel...
Digital Marketing Authenticity is Important
Digital marketing is rapidly becoming an essential aspect of the business. More companies are using the internet to promote their products and services, leading to a surge in competition for attention. Many entrepreneurs are deceived by the sheer number of digital marketing tools and platforms avail...
B2B Social Media Best Practices
B2B (business-to-business) social media has the potential to be a powerful tool in helping companies reach their target audiences while working to improve the overall brand. But businesses need to understand the best practices for B2B social media, not only because it's necessary but also because it...
Social Media Helps Build Brand Awareness
Almost every business knows they need to use social media to grow their brand. But many businesses need to learn how to use social media effectively to achieve this goal. Social media is a great tool that can help businesses boost brand awareness. This not only takes consistency, but also a strategy...
Content Title Writing Tips That Help SEO
It's true that SEO helps your content get seen in the search engines and ultimately can help you boost your organic traffic. However, it all depends on how you handle your content. Your SEO content needs to be engaging, informative, and catchy, or people will fall away from your site as quickly as p...
The Types of Content Marketing Goals
Content marketing has been the engine that's fueling businesses and driving content marketing as a strategy for business success. It's not just about blogging anymore; it's now a solid business practice to produce and publish quality content on an ongoing basis to drive meaningful leads. Here’s a ...
Set Up Conversion Tracking As a Starting Point
In digital marketing, it's crucial to have a conversion goal. This is because you need a benchmark for how everything is performing, and conversion tracking can let you know if you are on your way to achieving your goals. Conversion tracking should be one of the first things you set up when you star...
How Important is Social Media for Business?
Social media plays an essential role in today's business world. It has developed a way for companies to reach potential customers and efficiently create relationships with existing customers. This trend is here to stay and has become an essential tool for business. Social media users are increasi...
Digital Marketing Budgets Should Be Flexible
When putting together a digital marketing plan, part of that is to consider the budget. How much of your resources should be allocated to your digital marketing? Having a set dollar value isn't enough, either. You need to decide how this will break down between the various marketing activities, such...
Social Media Strategies Should Evolve
Social media can significantly support your business, but only if it is customized for your goals. It can help you develop relationships with your audience and even bring in new customers, but the strategy needs to be considered thoughtfully. Not only that, but the strategy that you had a year ag...
Blogging is the Foundation of Content Marketing
A blog is an essential component of a successful content marketing strategy. It allows businesses to connect with their target audience, build brand awareness and loyalty, increase web traffic, and boost SEO rankings. It serves as the foundation for creating engaging content that will help attract n...
How Social Media Impacts a Digital Brand
Social media is an essential part of any digital marketing campaign. Not only that, but it can also help establish your digital brand. Promoting brand awareness is important if you want to remain relevant in the competitive market. Social networks will help increase your digital brand in several w...
How to Improve Your Digital Marketing Campaign
The digital age has revolutionized the way we live and work. From our smartphones to our computers, we use technology almost daily. This has led to an ever-growing sphere of influence for digital marketing. Below are three ways that you can improve your digital marketing efforts: Tweak Your SEO Str...
Why Local SEO Matters
When putting together an SEO program, there are a few ways that you can approach it. Of course, you should always optimize for national keywords. However, if you have a locally-based business, you will want to incorporate local SEO into your strategy, since it can help attract local customers. Yet, ...
Digital Marketing Flexibility Leads to Success
With digital marketing, we all know that it is important to have a great strategy and implement it on a consistent basis. In fact, this is the core of what it takes to find success through your marketing efforts. However, what happens when you have been implementing your strategy consistently for a ...
How to Increase Social Media Engagement
Social media is a space that encourages interaction, communication, and community. It is how people learn about world events and share their own stories. Even though it holds many benefits, engagement on social media works in mysterious ways that may be difficult to grasp. Engagement via social medi...
Define the Elements of a Successful Digital Strategy
Digital marketing is an essential tool for businesses of all sizes. It can help you reach potential customers, keep existing customers engaged and informed, and build a stronger overall brand presence online. It is important to have an efficient marketing strategy to maximize the effectiveness of yo...
The Importance of Client and Social Media Agency Team Collaboration
It's true that if businesses need help with social media, they will work to find the right agency team partner. Then, what happens after you find them? There's a lot that can go right with an agency partnership, but there is a lot that can go wrong, too. You need to make sure that both parties are i...
Things to Consider Before Hiring a Digital Marketing Vendor
Hiring a digital marketing agency can be a great investment for any business. It can help to increase brand visibility, reach more potential customers, and drive sales. However, before hiring a digital marketing agency, it is important to consider several factors that can make or break your success,...
Content Marketing Should Not Be Overcomplicated
It's true that every business needs a content marketing strategy. It is a good idea to plan and prep, and to make sure that each piece of content that is written is poised for success. However, it is possible to take things too far. What if you spend weeks on an article in order to get it perfect, w...
Rebranding a Website Without a Redesign
If you're thinking of rebranding your company, it can seem like an inevitability to completely change your website. Many companies simply have a new website done without really thinking it through. Do you really need a redesign, or do you just think you do? Sometimes, less is more, and you are bette...
How Often Should an SEO Audit be Completed?
Whenever starting an SEO program, it is true that one of the first steps is to do an SEO audit. This helps assess where the SEO stands and what needs to be improved. However, what tends to happen is that most people do this process only once, at the beginning of the program. The reality is that it s...
Organic Social Growth Should Come Before Sponsored Ads
When it comes to social media, there are a few ways to approach it. You could focus on growing your presence organically, through sponsored ads, or a combination of the two. Each business has its own, unique mix that gets the desired results, and it isn't always a straightforward answers. However, i...
How to Plan a Digital Marketing Budget
It's true that businesses need a digital marketing budget. You can't actually come up with an effective digital marketing strategy unless you already have a budget, otherwise, you won't know how to spend these funds. Your business needs a digital marketing strategy. Common reasons include increased ...
B2B Pros and Cons of Using Social Media
Social media plays a major role in how businesses reach and engage with their customers in today's digital age. The use of social media for B2B (business-to-business) marketing is no exception. Social media can provide B2B marketers with a platform to reach new audiences, build relationships, increa...
Why Is Content Marketing Important?
Content marketing is not just important; it can be the make-or-break factor for your company in today's world of increasing competition. Any company not paying attention to how they deliver relevant and valuable content will soon find themselves falling behind and losing out on these marketing oppor...
Social Media Can be Used for Digital Branding
In today’s digital age, businesses of all sizes search for new and innovative ways to reach their target audience. Social media has become one of the most popular and successful marketing methods, allowing companies to create an engaging relationship with their customers and build a strong digital...
Tips for Making an SEO-Friendly Blog Post
Writing a great blog post for SEO can be a challenge. The goal is to find a way to write engaging content that is optimized for SEO, without making it look like it had been optimized. If your content reads as if it had been stuffed with keywords, the content may not perform well and could even be pe...
Digital Marketing Consistency Is Essential
It's true that digital marketing can help you improve your business results. However, it is only as effective as your overall efforts. Most people, when they start a digital marketing plan, execute with a lot of enthusiasm in the beginning. However, after a week or two, their efforts tend to fade. U...
Align Business Goals with Your Digital Marketing Plan
It's true that the general goals of every business is to increase their customer base and also to make sales, as well as other goals that need to be met, depending on the business. Digital marketing is all about getting the word out about your business. Ultimately, it helps businesses achieve their ...
Dedicate the Content Marketing Prep Work Time
It's true that a great content marketing strategy can bolster your overall digital marketing. However, it isn't a simple matter of coming up with a list of topics and writing the articles. The reality is that you need to do a lot of prep work before you can successfully create content. Not only do y...
Select the Right Audience for Your Social Media Plan
When it comes to social media, it is so important to find the right target audience before you get started. The reason for this is that there are so many companies out there, all competing for attention, that getting your message across online can be a challenge. Not only that, but a lot of thoug...
Select the Best Social Media Networks for Niche
Finding the right social media platform for your business can be challenging. Not every platform will suit your niche, which means that it isn't worth developing a social media strategy around places that don't have value for your company. In particular, you need to make sure that your target audien...
Resonating Your Digital Marketing Plan With Your Industry
It's true that your businesses need digital marketing to help them succeed. Having a detailed strategy in place allows you to choose the best tactics for your company and put them into action with confidence. You can constantly contact your target demographic, have them become interested in your ind...
What Are the Phases of Content Marketing?
Content marketing is a powerful tool to help you reach your target audience and achieve your business goals. But what exactly is content marketing, and how can you use it to achieve success? To be successful with content marketing, you need to understand the four phases of the content marketing proc...
Optimizing Keywords With a Low Search Volume
When it comes to SEO, sometimes you need to decide not only how you will use the keywords you find, but also need to make a choice as to which keywords you will use in the first place. The ultimate goal is that you need to find the right keywords that best express your industry, niche, and overall g...
How to Create a Social Media Marketing Strategy
A social media marketing strategy is a powerful and dynamic way to grow your business by using social media to connect with new customers, promote your products and services, increase brand awareness, and reach out to the public. People are using social media to share information, consume content, a...
Is Digital Marketing ROI Truly Important?
Digital marketing ROI is the process of measuring which digital marketing activities are contributing the most toward a company's revenue goal. It can be defined as a ratio of business benefits or sales revenue from a specific digital marketing activity over its associated costs, such as website cos...
Best Ways to Use LinkedIn for Business
As a business-minded individual, you always want to find ways to improve your bottom line. Ensuring you are using all the resources at your disposal is a great way to do that. LinkedIn is a powerful tool that can help boost your business in several ways, but it's only effective if you use it correct...
Use Content to Establish Your Digital Authority
When it comes to building your business online, it's all about building authority. The best way to do this is through the content you create. When people visit your website, they want to know that they can trust you. This can be accomplished by delivering great content to your audience. To establish...
Use Every Social Network that Makes Sense
It's true that social media can be beneficial for your business. However, you need to understand the ins and outs of not only the social media networks themselves, but of your business. If you don't understand certain aspects of your business, you won't be able to target the right strategy for socia...
Trust Your Digital Marketing Firm or Don’t Hire Them
When it comes to hiring a digital marketing firm, you absolutely need to trust them. If you don't then it might not be a good idea to hire them. This might not be something that you thought of while vetting them, but we have learned that if there is a lack of trust, then it will prevent you from rel...
What Are the Business Advantages of Using Digital Marketing?
Connecting with your demographic appropriately and in the right environment has always been the cornerstone of effective marketing. With customers spending more time than ever in front of screens, the Internet is the optimal venue for reaching them. International corporations are capitalizing on thi...
Develop an Improved SEO Keyword Strategy
Keywords are words or phrases combined with search terms to make a search query more specific. It is an essential part of any SEO campaign. Keywords vary depending on what the company does; thus, companies must research before creating their keywords. This research will help them avoid potential ...
Why B2B Twitter Marketing is Effective
B2B businesses are a bit different than B2C businesses, but that doesn't mean Twitter can't be a valuable tool for marketing. They can use Twitter to connect with potential customers and partners, share content, and build their brand. However, you need to know which strategies to use to be effective...
eCommerce Content Marketing Strategies That Drive Sales
Because consumers now have so many options, building brand loyalty is challenging. It's true that customer loyalty and engagement can be increased through content marketing strategies. You must consistently deliver informative or entertaining material to establish rapport with your target audience. ...
Social Media Event Promotion Tips That Work
When it comes to promoting an event, social media can be a great tool. This is a great way to reach people and connect with the right audience. You can even use the platform's advertising to get more reach for your ad. However, please keep in mind that the strategy that you use will vary depending o...
Website Usability is Different for Every Audience
So, you spent a lot of time and money coming up with the perfect design for your website. All that hard work has paid off. You now have a site that looks great! Well, that might be the case - but does your audience think so? They might, but unless you designed your website with your audience in mind...
B2B Facebook Marketing Strategies That Work
With its growing popularity and the need for companies to increase their reach, social media is quickly becoming an important aspect of any business strategy. Fortunately, several successful strategies for B2B (business-to-business) companies use Facebook. By actively listening to their customers...
What Different Types of Keywords Mean for SEO and Your Audience
The world is full of competition, and the race to the top is always challenging. One of the most crucial aspects of marketing a business is optimizing for search engines. One way to do that is by using keywords as metadata for your website content to make it rank higher in search engine results page...
How to Build an Audience for Your Content
It’s not enough to write great content that is aligned to your audience. You need to actually attract your audience! After all, you carefully designed your content marketing plan to help you achieve your business goals. But if no one is actually finding the content, it won’t achieve the desired ...
Becoming a Better Social Media Manager
Social media is an important part of any business's digital marketing program. The truth is that there are many different social media strategies that can work for businesses, and then once a strategy is chosen, it needs to be executed. It's up to the social media manager to make sure the program is...
Has Google Ads Become Digital Marketing’s Casino?
Google AdWords (or Google Ads) has been in existence for over twenty years. When it first started, small to medium-sized business were happy because for them, it even the playing field online. It gave them a chance to compete with larger companies who had bigger budgets and could promote their busin...
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet. Individuals use various techniques on social media, blogging sites, forums, and search engines to get their message across. Online marketing is not limited to just websites; it can also be done through pri...
How to Create Instagram Content for Your Business
Instagram is one of the fastest-growing social media platforms and is especially popular amongst the younger generations, which account for more than half of all Instagram users. Given that so many people in this age group use the app, it is a great idea for businesses to create an Instagram account...
Get Buy-In From Leadership for SEO
When marketing strategies and programs are implemented, getting leadership buy-in is often the most challenging element. After all, your organization’s leaders are responsible for ensuring that the company meets its strategic objectives. However, there’s often hesitation when it comes to...
Importance of Consistency in Social Media Marketing
When it comes to social media marketing, you really need to be consistent in order to really get the results you desire. Posting sporadically won’t help you develop and nurture your audience. On the other hand, when you do post on a regular basis, your audience will reward you by giving you consta...
Digital Brand Compliance for Content Marketing
Digital brand compliance is a battleground for marketers and content creators to find creative ways to ensure their digital marketing strategies comply with their company’s brand expectations. Some brands have strict guidelines on the types of content they want to be published, while others are m...
Training is a Must When Hiring a Digital Marketing Agency
When hiring a digital marketing agency, your expectation might be that they will be ready to start executing the work and getting the results you want from them. Hold on, not so fast! Expecting them to perfectly understand your brand, develop a strategy, execute the strategy, and get to know your br...
Get to Know the Lifecycle for Digital Marketing
It is no secret that planned marketing strategies are the best way to build a solid relationship with customers. Not only that but it also directly ties into your digital marketing, because the digital marketing strategies are used to help reach and engage with your audience. In other words, your li...
How to Use TikTok for Your Business
Over the years, there has been a steady increase in the use of social media. While most people use it for entertainment, it can also be a valuable asset for businesses. One of the most popular social media platforms today is TikTok. This app is gaining momentum not only in the entertainment scene bu...
What is Enterprise SEO?
Enterprise SEO is a marketing strategy that combines an understanding of web-wide search engine optimization and digital marketing. It is essential to approach these strategies with a well-defined online presence; this way, you can get the best results out of your enterprise SEO efforts. It lets yo...
Key Elements of a B2B Social Media Strategy
It’s true that social media can be a great addition to your B2B digital marketing strategy as a whole. However, there is a lot more to social media than people might think. The social media strategy needs to align with business goals, and the way the posts are written, as well as the photos th...
Content Marketing Mistakes to Avoid
Content marketing is an important part of digital marketing, but it is only effective if it is done right. In many ways, content creates the backbone of most of your digital marketing efforts. However, ineffective content, pieces that aren’t written with the end goal in mind, can do more harm ...
Aligning Customer Experience and Digital Marketing
When businesses implement a digital marketing strategy, it is likely that they are doing so to increase their business. Digital marketing can be used for branding, increasing leads, getting more traffic, stay in touch with their audiences, and more. All of these activities, when done together, creat...
Using Social Media for Market Research
Social media platforms have quickly become some of the most popular places for people to connect with friends, family, and organizations. Social channels present an excellent opportunity for businesses to connect with potential and current customers. However, social media can also be leveraged for m...
How to Brainstorm Ideas for Content Marketing
The content marketing industry is booming because quality, relevant content is the most effective way to engage and convert a visitor into a customer. It’s also a great way to promote yourself or your company. Here are some ways to brainstorm ideas for content marketing. Keep in mind that brai...
Why Should You Do An SEO Audit?
As long as the search engines are a factor in our behavior online, there will be a need for search engine optimization. These days, the focus really should be on your audience and making sure they are happy with your website and your content. In doing so, your website will stand a greater chance of ...
Lead Generation Strategies from Digital Marketing
When it comes to lead generation, may businesses stick to only one or two tactics and hope that they get the results that they want. However, when a business depends on keeping the sales pipeline filled with leads, this isn’t a good approach. It is much better to use as many channels as possible t...
Create a Social Media Calendar to Maximize Results
In order to really benefit from social media, you need to be strategic. It isn’t enough to simply post anything that comes to mind. You really need to think about your messaging and goals and make sure that you create a strategy that aligns. There are also a lot of other details to consider, s...
Don’t Use Digital Marketing as a Hail Mary Play
It’s true that when you have a business, you should be marketing it on an ongoing basis. Digital marketing is one of those things that works best when it has a while to mature. For example, content marketing needs time because it takes a while to gain momentum with it in the search engines. Su...
Use Your Content to Reach Your Audience
When it comes to digital marketing, you want to find ways to better connect with your audience. In order to do this, you have to understand how your market interacts with your content. After that, it is useful to know which content channels they use for consuming it, and you need to know the best wa...
Targeted Traffic Should Match Buyer Intent
When driving traffic to your website, it is true that you want to make sure it is highly targeted. You can do this in a variety of ways, such as setting targeted audience demographics for paid online advertising or targeting the right keywords in your SEO program. Either way, simply selecting a targ...
What is the Difference Between Paid and Earned Media?
When it comes to digital marketing, there are several different types of media that you should target. Paid and earned media are two of these types. A good strategy incorporates all the different types, it’s just that the proportions will change depending on your business. Some businesses favor on...
Get to Know Earned Media for Digital Marketing
The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post. In other words, you didn’t do a...
Define Your Brand Values for Digital Marketing
As more companies started investing in digital marketing, this has changed how companies communicate with their audiences. One of the things that needs to happen is that a brand needs to develop trust online, and this can be accomplished by establishing brand values. Your brand is more than just a l...
What Are the Benefits of SEO?
Digital Marketing is an important part of any business marketing strategy, and SEO is certainly part of this. SEO involves various techniques that make it possible for your website to perform better in organic search results, but aside from that, there are other important benefits. Here are some o...
Does Seasonality Impact Digital Marketing?
Digital marketing is always changing and evolving, but the core concepts always do stay the same. One of the things that can change is the nature of your business. Each business has a seasonality to it, but for some, that seasonality is more dramatic than others. As your business goes through its se...
How Businesses Can Use Social Media
Social media are extremely useful in many different aspects of the business. Social media is becoming more valuable as the world moves forward. Before the Internet and social media, businesses had to invest a lot in television advertisements to build an audience for their product or service. Social ...
Using Analytics for Digital Marketing
The chief purpose of digital marketing is that it helps get the word out about your business. That being said, there are a lot of different strategies that one could use. Not only that, but once you finally have a strategy in place, you will need to assess how well the program is doing. Sure, you wi...
Performing a Competitor Analysis for Digital Marketing
In order to understand where you stand with your digital marketing, it might be worth your while to perform a competitor analysis. A competitor analysis will tell you exactly what they are doing in terms of digital marketing. You’ll be able to gain insights from their content marketing, social...
Why and When Do You Need a Digital Marketing Agency
When it comes to your digital marketing, there are several activities that need to get done. You need someone to create a strategic plan, but you also need someone to execute the work and monitor progress. Beyond that, you need to figure out exactly who is going to do which task, and the answer to t...
Does Page Speed Affect SEO?
When it comes to SEO, there are many factors that can make an impact on your results, and site speed is one of them. However, when it comes to SEO, people often gloss over this in favor of other tactics, such as making sure that the website has plenty of great content. Yet, SEO isn’t about o...
Importance of Website Taxonomy for SEO
There is a lot that goes along with digital marketing, and some of the strategies that can help are less tangible than others. Of course, a good website sits at the center of a good digital marketing program, but there is more to it than simply sharing content with your audience. Your content needs ...
Keep Your Digital Marketing Skills Current
When was the last time your business really stopped to learn about digital marketing? If it was more than a few months ago, your skills could already be obsolete. What happens if digital marketing strategy is a few years old? Well, not only could it be created on information that is no longer releva...
Should You Remove the Date on Blog Posts?
When it comes to content marketing, you should post regularly so that your audience can have a greater chance of finding your content. When you look around online, you like noticed that some blogs have the dates on their posts and some don’t. As the content on your blog increases, you are sta...
Set Digital Marketing Goals for Business Success
When it comes to digital marketing, a lot goes into creating a good strategy. You need to use a variety of tactics within digital marketing, such as social media, content marketing, branding, SEO, and digital advertising, to see results. In fact, there are so many choices and directions to take with...
Can SEO Backlinks Improve Results?
When it comes to SEO, there are many pieces of the puzzle that can help improve results. Of course, we all know we need great content that satisfies our audience, but there are other items that are part of SEO, too, such as backlinks. However, there is an art to building a great backlink portfolio, ...
Track These Content Marketing KPI’s to Measure Success
Do you have a content marketing strategy that you have been implementing for some time? If so, how is it doing? You should know the answer to that question, and if you don’t, it is time to nail down some KPI’s to track so that you can assess progress. In other words, KPI’s in rel...
Should You Use Digital Marketing Tools?
When it comes to digital marketing, it is true that you don’t necessarily need a lot of tools in order to execute a great strategy. You can easily do it yourself, but the truth is, you might not want to. There are plenty of tools out there that can help make your job of executing the strategy ...
Important Skills Every Social Media Manager Needs
Social media is a vital part of digital marketing, since it has so many benefits for your business. Social media can help you stay in touch with your customers, attract new people, and deliver information that your audience will find useful. Besides that, there is a lot that goes into managing a soc...
Create an Effective SEO Strategy for a Rebranding
Do you need to rebrand your business? If so, it isn’t just a simple matter of changing your logo, graphics, or even your business positioning. You need to assess how the rebrand will affect your digital marketing as a whole, and this includes your search engine optimization. You need to figure out...
Choose the Best Digital Marketing Strategies for Your Business
When you set out to create a digital marketing strategy, it makes sense that you want to select the right mix for your business. The truth is, there is no one-size-fits-all approach, and the strategy that works for one business will not work for another. That is why developing a strategy can be tric...
Importance of Social Media for Business Growth
It’s true that there is a wealth of digital marketing strategies you can use in order to help your business grow. Social media is one of those strategies, and for businesses, it presents the opportunity to help facilitate business growth by reaching new, potential customers, as well as t help ...
Take an Audience First Approach with SEO Content Writing
When writing content with SEO in mind, it can be tempting to take a keyword-first approach. However, this is the wrong approach because even though keywords can give you clues as to what you should be writing, you aren’t writing to please the search engines. You’re actually writing to sa...
Don’t Be Afraid to Hire a New Service Provider for Digital Marketing
So, you’ve had a digital marketer service provider for a while and you think things might be going well. They write articles, post social media, and make sure your digital marketing strategy is up to par. Lately, though, you are starting to get the feeling that you might want to move on, but m...
Improving the Readability of Your Content Helps Engagement
It’s true that when your audience read your content, they have certain expectations. They not only want to have their needs met by your content, but they also expect that it is “readable”. If content is badly written, isn’t formatted well, and in general is a frustrating read...
Can SEO Help with Internal Site Search?
It’s true that search engine optimization can help increase your website’s visibility in the search engines, especially when the plan is executed correctly. There’s an art to creating a well-optimized website that follows the best practices of SEO, and also to executing your SEO st...
Is Your Digital Marketing Strategy Working?
Digital marketing has become a crucial part of any business, and pretty much every business out there has a digital marketing strategy in place. In fact, as people are becoming aware of its importance, which has, in turn, increased its use. By using various digital platforms, such as websites, blo...
Be Sure to Establish Your Brand Voice on Social Media
When it comes to social media, it is about more than just making posts and hoping your target audience notices. In order to connect with them, you need to be able to satisfy their needs, but you also need to be true to yourself. That is why it is s important to establish your brand voice early on in...
Should You Use SEO Tools?
There’s a lot that goes into search engine optimization, and there’s a lot that goes into setting up and implementing a good SEO strategy. From analyzing data to making sure you have enough content on your website to attract the right audience, the tasks involved with SEO are numerous. I...
Digital Marketing Won’t Save Your Business
You believe in your business. You’re excited about it, and you know that it has a real chance to succeed. Yet, after some time in business, your profits aren’t where you want. Your business has truly reached a crossroads. What should you do? One of the first impulses may be that you will...
Should You Adapt to Changes on Social Media?
When it comes to social media, you may have noticed that things could change rapidly. New networks might emerge, trends on existing networks can develop quickly, and it seems that things don’t always remain the same. However, does that mean that you should embrace all of these changes. In fact...
How Important is Structure for Content Marketing?
It’s true that content marketing is an important part of your digital marketing strategy. Following a content schedule is effective and can help keep you focused. In fact, you have been consistent on a regular basis. However, your results aren’t quite where you expect. What could be goin...
Creating a Digital Marketing Strategy for Your Audience
It’s true that your business needs a digital marketing strategy. A good one will help improve your business, but a bad one can also hold things back. At the core of every good strategy, though, is your audience. If you fail to create a digital marketing plan that will attract your audience, en...
How to Conduct a Social Media Audit
A social media audit is a process businesses should go through periodically to assess the health of their social media programs. An audit can help you assess your business goals and the current performance of your social media, and then help you make tweaks and changes to your social media program. ...
Does User Intent Matter for SEO?
When it comes to SEO, there is a lot that goes into creating a great strategy. Over the years, the search engine algorithms have gotten more sophisticated, and this has changed the game for those wishing to get their websites to be returned for search results. More than ever, the algorithm is design...
Art of Using Keywords in Your Content Marketing
It’s true that when it comes to digital marketing, you need to find ways to connect your business with your audience so that you can find new business. Your content marketing offers a great way to do this, and it’s even better if he content is optimized. However, poorly optimized content...
Why Is a Landing Page Important for Digital Marketing?
When it comes to digital marketing, you have many tools at your disposal. Landing pages are one of those tools, and they can really enhance your digital marketing efforts. In fact, this is a bit of an underutilized strategy, and one that businesses really should consider when launching campaigns. Ho...
Attracting Natural Links for SEO
It’s not enough to just have great links coming to your website, they also need to be relevant. When they’re relevant, you don’t need to work too hard in order to attract these backlinks because less is more. It is better to have a smaller number of high-quality links than a larger...
Knowing if a Link is Good for SEO
When it comes to SEO, it isn’t necessarily the amount of links that is important, it’s the quality of the links. Of course, if you have a large number of quality links pointing to your website, that’s even bette. If your link has any perceived relevance issues, the search engine...
Scaling Your Digital Marketing
The nice thing about digital marketing is that your strategy can be as big or small as you need it. In fact, it is generally better for your program if, in the early stages, you keep it simple. The early days of your digital marketing should be spent laying a foundation and doing activities such as ...
How Do You Write Better SEO Content?
In the early days of SEO, writing good content for the purpose essentially meant that you had to stuff the piece with keywords. Algorithms weren’t as sophisticated back then, it writers and marketers felt as if the content had to be written this way in order for it to be effective. This is not...
SEO Can Help Your Business Reach
SEO is a vital part of your digital marketing strategy. Every aspect of digital marketing, such as content marketing, social media, online advertising, and SEO, work together with the ultimate objective to help you achieve your goals and improve your business reach as a whole. Businesses need to mak...
Get to Know Your Target Audience for Social Media
Social media is a great tool that is part of digital marketing that is great for connecting with your audience and building trust. In addition to reaching people who are interested in similar topics, you can use social media to discover who your target audience is. This insight will help you craft a...
Stay Competitive with Digital Marketing
When it comes to running a business, one of your main objectives should be to stay ahead of the competition. Did you know that you can use your digital marketing efforts to help you do use that? In order to really know what you need to do to help your company in a competitive environment, though, it...
Find Topic Ideas for Content Marketing
It’s true that content marketing is one of the main strategies associated with digital marketing. However, your content marketing strategy is only as good as the topics you choose to write about. These topics need to pertain to your digital marketing and should be selected to have maximum impa...
Title Tags Are Important for SEO
When it comes to SEO, there are many things that you can do that make a difference. Each of these elements, when taken by themselves, don’t have a discernible impact. The magic of a good SEO program is the consistency it takes to execute it. It is this consistency that will yield results over ...
Why Use Digital Advertising as Part of Digital Marketing
It’s true that digital advertising is one of the strategies that can be used in digital marketing. Digital advertising includes social media advertising, pay per click, and direct advertising on websites, in email newsletters, and more. All of the strategies within marketing work together to ...
Being Organized is Important for Digital Marketing
It’s true that your digital marketing strategy can make or break you business. It is so important to take the time to get the strategy right! However, the strategy won’t do your business any good unless you actually execute it. Most digital marketing strategies have a lot of components t...
Control Your Brand through Branded Search
When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website. However, SEO has another use that you may not realize. It’s valuable to help build your brand...
Do You Need a Value Proposition for Digital Marketing?
Digital marketing can help businesses expand their customer base and get more sales or leads. However, the truth is that most people decide whether to buy a product based on what it does for them. It is not just about the product’s features but also how customers perceive your brand about thei...
Create Content for Each Stage in the Buyer’s Journey
Content Marketing is a way to communicate with your market and get them to convert by first sharing knowledge of value. The more you share, the more likely they will buy from you. By knowing where they are in the buyer’s journey, you can tailor your content marketing strategy to that buyerR...
Does Usability Help with SEO?
SEO is a digital marketing practice that enables your website to get seen in the search engines. There are many factors that impact SEO, and each one needs to be accounted for when developing an SEO plan. These include developing content that your audience will find valuable, making sure the intent ...
How Online Advertising Can Help Your Brand
Digital advertising is made up of numerous services that all work to market a business online. Online advertising allows business owners to deliver timely, personalized, and relevant messages to their clients at reduced costs. Any shrewd marketer in today’s business world should utilize the intern...
Develop the Best Social Media Posting Schedule for Your Brand
It’s true that social media can play a vital part of your digital marketing strategy. However, with all the social media networks out there, it can be hard to manage it. By creating a schedule that helps you best meet your goals, you can eliminate a lot of this stress. Sure, some of the items ...
How Do You Optimize Your Content Using SEO?
When it comes to Search Engine Optimization or SEO, content should be treated as the cornerstone. After all, it is your content that will attract your audience to your brand, either by visiting your website on their own, or when an internet search connects them to your website. In order to get the m...
What Is a Digital Marketing Strategy?
Digital marketing strategy is planned, integrated, and measurable activities to optimize digital presence across the web and mobile channels to grow an organization or business. The long-term goal of a digital marketing strategy is to develop an online presence that will create positive brand awaren...
Get to Know Your Content Marketing Goals
It’s true that content marketing is a vital part of your digital marketing strategy. When you create content marketing goals, it is important to understand what they need to be and how they can help your company and your brand. Before you get started executing a content marketing plan, you rea...
How Does SEO Work?
These days SEO, or Search Engine Optimization, is so common that you may not even really think about it. However, it certainly is a vital component of digital marketing. You may understand that implementing an SEO plan could help you gain more visibility in the search engines, but that might be wher...
Can Digital Marketing Help You Get Immediate Traffic?
The goal of digital marketing is to ultimately spread the word about your business online. The end result is that more eyes will see what your business is all about if you’re doing the process right. The majority of strategies take time to mature, and the result is that it can take several mon...
Boost Engagement on Social Media
Social media has evolved to be an integral part of digital marketing and has many benefits for your business, such as helping to build your brand, generate leads, and improve engagement with your content. However, in order for social media to work for your business, you need for your social media po...
Importance of Site Structure for SEO
When it comes to SEO, site structure is one of those elements that you may not think makes a difference. However, it is a lot more important than you may realize. It is one of those essential elements that can make or break your strategy. If you organize your website well and make this organization ...
Why You Should Refresh Your Content Marketing Strategy
In many ways, your content strategy forms the backbone of your digital marketing. Content is what will help your website be returned in search results, helps provide value to your audiences, gives you content to share on social media, and much more. However, you won’t reap all the benefits of ...
Take Advantage of Seasonal SEO
It’s true that SEO is something that takes a while to build. In fact, to get to where you want to be in the search engines, it could take years of consistent effort. This makes it difficult for many businesses to stick with an SEO plan, because the immediate pay off isn’t there. However,...
Social Media Can Be Used for Lead Nurturing
Social media has many uses for businesses. It can be used to help customers stay in touch with your business. It can also help with your branding efforts. It can also be used to attract new business. These are all great uses for it, and businesses likely will employ a variety of strategies. One ...
History and Evolution of Digital Marketing
Digital marketing has changed considerably since it first began over the past thirty years or so. The changes seem to have corresponded with developments in technology, and it will continue to evolve as new technologies are introduced. The industry constantly adapts and changes to meet various soci...
Pros and Cons of SEO
There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization. While it still plays a role in digital marketing, there are other strategies that are also used, such as social media and content marketing. It can be argued that socia...
Your Content Strategy Should Be Unique
It's true that content marketing is a vital part of any digital marketing strategy. However, many businesses make the mistake of doing exactly what their competitors are doing, or they simply pick a strategy that they didn't put a lot of thought into. The truth is, each business has its own unique s...
You Need a Sitemap for SEO
If you are working on the SEO for your website, one of the first things you should do is make sure that you have a sitemap. This is essentially a roadmap that helps Google understand how your website is organized. Although nothing is truly predictable when it comes to SEO, a sitemap is an important ...
Measuring Success in Digital Marketing
There's no doubt that digital marketing is an important part of your business. There are many components to a digital marketing strategy, and it could take some trial and error before you find he right mix for your needs. Along the way, you'll want to measure success - but how do you do that? Not on...
Content is About More Than Articles
Content marketing is essential in helping your business create an impression of your brand. Good content helps attract your target audience and creates engagements that lead to sales. The good news is that there are various types of content marketing that you can use to promote your business. Many p...
Keep Your Audience Interested on Social Media
Social media is an essential piece of your digital marketing strategy, and it can help brands and businesses boost their marketing campaigns. People seem to use social media daily these days, and each of these people could be a potential audience member. However, once you capture someone’s attenti...
Know Your Audience for Digital Marketing
Knowing your audience is so important for digital marketing, and it is something that we don’t always think about once we get started. What does it mean to know your audience? Well, this means that you will understand everything about them, such as their likes, dislikes, values, and believes. This...
5 Ways to Get More Website Leads from Organic Traffic
The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it’s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead ...
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...
Transition Items Needed When Hiring a New Digital Marketing Company
Are you thinking of changing digital marketing forms? Let's imagine that you decided to work with us. What needs to be done in order for you to transition out of your relationship with your existing marketing firm? What items do we need in order to help the transition go smoothly? Here's a list o...
Content Tactics to Improve Brand Awareness
The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting a...
Don’t Over Optimize Your Site
For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...
Put Your Audience First with Digital Marketing
While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...
Don’t Forget About Evergreen Content
When it comes to our content marketing strategies, we spend a fair amount of time coming up with the perfect mix of topics. However, we may not realize it, but we could be forgetting about how important evergreen pieces are to our overall content marketing strategy. Sure, it is a good idea to have t...
Make Sure Your Social Media Strategy Works
It's true that social media can be a great addition to your digital marketing strategy. However, there are so many different approaches you can take, it can be difficult to know if what you chose for your strategy is actually working. While it is true that a good social media strategy takes a while ...
Digital Marketing Success Requires Leadership Buy-In
Today’s digital marketing landscape is rapidly evolving, demanding new strategies often at odds with the current management team. There could be a variety of reasons for potential resistance amongst organizational leadership. However, most forms of resistance can be overcome with a productive conv...
Data Can Help Your Content Marketing
Data analysis isn't always thought of as being helpful for content marketing, but when used correctly, it can really enhance your strategy. Granted, when it comes to data, you should strive to achieve a balance between assessing what the numbers are telling you, and trusting your own judgment and in...
Competitive Analysis for Digital Marketing
Performing a digital competitive analysis is essential for effective digital marketing. By understanding your competitors' online presence, you can learn what strategies and tactics to attract customers and adapt your digital marketing plan accordingly. Keep in mind, however, that just because your ...
Be Sure to Maintain Your SEO
When it comes to optimizing your website, it is true that it is important to do it in the early stages of your business or a website launch. It is, of course, much easier when a website is optimized during the launch, but we know that this doesn't happen. We often have clients come to us who have be...
Make Sure Content Connects with Your Audience
When it comes to content, your audience should be at the top of mind while writing. Even still, constantly generating ideas for content can be difficult. Simply knowing about your audience isn't enough. Your strategy needs to be developed and written to maximize your connection with the audience. If...
Social Media Can Help Improve Customer Experience
It's true that social media can be used for a variety of purposes, and many think that its main goal is to attract new business. However, there are other uses. Did you know that you can use social media to improve customer experience? A great social media strategy keeps in mind that it serves a vari...
Build a Solid Digital Marketing Foundation
When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work well. You could be getting excited about some videos that will make your content marketing stand out. You may even launch a podcast! Well...
You Need a Content Calendar
On the surface, it may seem that all you need to do for your content is to make sure that you publish it on a regular basis. However, there really should be more to it than that. A great content strategy is calculated, and you should also have a content calendar to go along with it. Creating your st...
SEO for an Existing Website
Most people are pretty diligent about putting their SEO into place when they first launch a website. However, many years could pass before they even touch it again. The reality is that websites should revisit their SEO every few years, just to make sure that it is updated. Things change quickly in t...
Digital Marketing Takes Time
When it comes to digital marketing, you need to make sure that you give it enough time to work. It isn't a simple matter of executing the digital marketing program and the making changes as needed. You can't make changes too soon, otherwise you could harm your progress. You also don't want to make t...
Optimize Content for User Intent
Most people think of search engine optimization (SEO) as a process that is solely focused on optimizing website content for Google's crawlers. While optimizing your website for search engines is essential, you also need to optimize your content for user intent. When someone searches online, they ...
Audit Your Social Media Strategy Before Making Changes
Auditing your social media is something that should be done periodically. They are are essential for understanding how the business is perceived online, and for understanding if your social media strategy is even effective. A social media audit can help understand what content resonates with the ...
Grow Your Business with Digital Marketing
Efficient marketing is a prerequisite for any business that wants to grow by connecting with its customers. We are living in a digital age where millions of people are spending most of their time on electronic media. Many companies are increasingly becoming aware of this fact, thus are using these o...
Control the Conversation with Content Marketing
Content marketing is a important part of every business's digital marketing efforts. In many ways, it forms the backbone of your digital marketing because it gives your audience online content to read, enjoy, and share. In some instances, your content is even the very thing that might turn them into...
Blogging Can Enhance Your SEO Strategy
It's true that SEO, or Search Engine Optimization, can help your website perform better in organic search results. There are many tools that can be used to enhance your SEO, but few are as effective as blogging can be. SEO is the practice of optimizing the visibility and ranking of a website on sea...
Digital Marketing is Important for Branding
It's true that branding your business is a multi-faceted process, with branding activities happening both online and off. Business activities that involve branding include handing out a brochure with your company logo, designing your office, or using digital strategies to market your business. In fa...
Measuring the Success of Your Content Marketing
The success of your digital marketing practices can determine the success or failure of any corporation. Among the most popular marketing strategies is content marketing. One particularly important aspect is knowing how to measure the results, whether it is the content marketing successes or failure...
SEO Should Align with Your Business
It's true that SEO is something that can help increase your organic visibility in the search engines. However, the process goes much deeper than that. Ultimately, it is a technique that businesses can use to make sure they are finding the right people who are interested in what they have to offer. T...
Don’t Lose Momentum With Your Digital Marketing
Digital marketing is important for every business. However, it is so easy to lose momentum. It shouldn't be, but digital marketing is often the first thing to get brushed aside when things get busy. No matter what, it is so important not to lose momentum. We have seen this many times - companies get...
Art of Writing Great Titles
When it comes to writing content, titles are often an afterthought. More often than not, people write the title first, proceed with writing, and then don't bother revisiting the title to make sure that it is as good as it could be. Since it's just a few words, the goal for most people is to write a ...
Is Your Website Optimized to Convert?
It's true that your website will form the backbone of not only your digital marketing strategy, but your marketing strategy as a while. However, a website is about more than just placing information on a series of pages and letting people know your website exists. Sure, that's part of it. But the bi...
Knowing Your Goal for Social Media
The availability of social media platforms has grown almost exponentially over the last decade, and smart businesses for years have found ways to make social media helpful for their companies. If you haven't taken advantage of social media for your business, this is something you should consider in ...
Your Content Needs to Flow
Everyone says that we need "great content" but it's hard to really explain what that means. The truth is, we all know great content when we see it, but we may not know why we consider it to be that way. Here are some of the reasons why we could "like" a piece of content: We simply enjoyed readi...
Increase Brand Awareness with Social Media
All businesses should have active social media accounts, even those who feel as if they might not be a good fit for the platforms. The truth is, every business benefits from social media, even if it won't help you get a lot of traffic or leads. In fact, for all businesses, one of the biggest values ...
Digital Marketing Should Help You Grow Your Business
When it comes to digital marketing, sometimes the objectives can be lost in the shuffle. It is all too easy to simply come up with a strategy and execute without really putting much thought into it. As long as you are making progress with your digital marketing efforts, it can't be all bad, right? ...
B2B Companies Should Use Storytelling for Their Content
It is human nature to love a good story. We tell stories on a regular basis. When something happens to us, we love to relay the story as anecdote. We also love to listen to other people's stories. In addition to using storytelling to interact with one another, we watch movies and shows and read book...
Deep Linking Can Work Well to Enhance SEO
These days, search engine optimization is looked at as an extension of digital marketing. This is how it should be perceived. However, many believe that the tactics that were once effective in SEO may not be relevant. This is simply not true. Many seem to ignore strategies like deep linking, but the...
Customer Avatar Can Benefit Your Digital Marketing
It's true that customer avatar can benefit your digital marketing strategy, but only if it is done right. In fact, some businesses actually need more than one avatar. Too often, people proceed with creating their strategies without giving the avatar a second thought, but this is an error. Having t...
Content Marketing Goals Should Grow with Your Business
When was the last time you took stock of content marketing strategy? Was it a year ago, maybe longer? If so, you are likely overdue for giving your strategy an overhaul. There are several factors that might cause you to make tweaks and changes to your content marketing, including Whether your b...
Define Engagement Based on Goals
When it comes to social media, you should be defining the success of your campaign based on your goals. However, it is often the case that this gets lost in the process. You might have read an article talking about social media engagement and thought you should be assessing success based on how the ...
Refresh Your Digital Marketing Strategy Periodically
So, you have a digital marketing strategy in place that you execute consistently and faithfully. In fact, consistency is one of the biggest ingredients to the success of any digital marketing campaign. However, many businesses create their strategies and then don't revisit them for several years. ...
Make Sure You Vary Your Content
It's true that posting regular content to your website has a lot of benefits. It can help increase traffic, improve user experience, and even grow your business. However, it is all too easy to get stuck in a rut. Are you posting content just because someone told you that you need to do it on a regul...
Ranking is Not a Metric to Grow Your Business
The ultimate goal of a good search engine optimization campaign is to help you grow your business. There are some misconceptions associated with this, and perhaps one of the biggest is concerning "page rank". The theory is that if you improve your website's Page Rank score, then you will automatical...
Don’t Advertise Unless Your Business Can Handle New Volume
It's true that advertising can be a vital component of your digital marketing campaign, and a good digital advertising program will certainly increase your volume of business if it is done correctly. However, advertising does cost money, so it helps to really think through your process and your camp...
SEO, Content and Social Media All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and ...
Digital Marketing for Highly Specialized Businesses
When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...
Build Up Your Branded Search Presence
One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...
Content Marketing Best Practices
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...
Why Security Is Important for SEO
There are many factors at play in search engine optimization. Some may depend on the search engine you use. There are various factors that impact SEO such as keyword optimization, technical considerations such as the URL structure of each link, site content, and also other factors such as the qualit...
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...
Content Strategies You Need to Ditch
It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...
3 Ways to Increase Your Chances of Earning Natural Links
Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority. Of course, link building has changed. The quality of inbound links is much more important than the quantity of inbound links. And when it comes to link quality, a link th...
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
SEO Basics Never Change
When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...
Your In-House Marketing Team Should Be Well Trained
When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have ...
Top Pillars of Good SEO Content
Content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. However, in order for ...
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...
Interruption in Digital Marketing Doesn’t Work
Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...
SEO Results Can’t Be Promised
One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...
Writing Naturally and What it Means for SEO
There was a time when it was standard practice to obsessively optimize content for the search engines. Before writing an article or other piece of online content, keyword research was performed. The goal was to find the best keywords that matched the article. Everything changed after Google implemen...
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." It's true that companies need to have certain marketing tasks accomplished in order to see an increase in business. After all, without marketing, peop...
How to Make Content Marketing Work for SEO
Content marketing has been a big part of SEO as a whole for a long time now, and it has certainly evolved over the years. Many of the perceptions that you may have about creating content for SEO may not be accurate any longer. However, we can't deny that it is still important. However, no matte...
Content Can Help Increase Brand Awareness
There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...
Learn to Go With the Flow with Social Media
When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it. The truth is, you do have to spend the time on it, and you need to make sure that you have a great strategy in place that reflects your brand and your goals, as well ...
6 Tips to Create an SEO Friendly Blog
One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...