READ THE LATEST DIGITAL MARKETING ARTICLES:

How to Make Content Marketing Work for SEO

Written by Nick Stamoulis

Content marketing has been a big part of SEO  as a whole for a long time now, and it has certainly evolved over the years. Many of the perceptions that you may have about creating content for SEO may not be accurate any longer. However, we can't deny that it is still important. However, no matte...

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Content Can Help Increase Brand Awareness

Written by Nick Stamoulis

There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exp...

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Build a Solid Foundation Before Advertising

Written by Nick Stamoulis

When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...

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Learn to Go With the Flow with Social Media

Written by Nick Stamoulis

When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it. The truth is, you do have to spend the time on it, and you need to make sure that you have a great strategy in place that reflects your brand and your goals, as well ...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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Reasons Why Your SEO Campaign Needs a Blog

Written by Nick Stamoulis

There are many reasons to have an active blog on your website. Publishing informative blog posts is a way to convey your authority in your niche and build a following. A blog is also a great place to share company and product news and updates. These are great reasons to have a blog regardless of SEO...

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Avoid Unwanted Sources of Traffic

Written by Nick Stamoulis

When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...

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Make Sure PPC Has Its Place

Written by Nick Stamoulis

Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...

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Does Content Length Really Matter?

Written by Nick Stamoulis

When it comes to online content creation, there are different schools of thought. Not only that, but trends concerning content marketing constantly surface. Website owners are eager to embrace these trends. What they may not realize is that not every trend is worth embracing. Not only that, but tren...

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Know When to Really Use PPC

Written by Nick Stamoulis

Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...

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Content Shouldn’t Be an Afterthought

Written by Nick Stamoulis

When it comes to creating a website, many people focus on how the website looks. While this is an important component, this shouldn't be everything. Too often, we see that people focus on how it looks, and then completely neglect the content. Although the site should look nice, it is important to re...

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Domain Age Adds Credibility to Your Brand

Written by Nick Stamoulis

When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...

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Timing Has to Be Right with Digital Advertising

Written by Nick Stamoulis

When you are looking to make an impact with your digital advertising, timing is essential. The best time of day will depend on the type of audience you want to target and the product or service you are trying to promote. With so many different options available for targeting consumers, it can be har...

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SEO, Content and Social Media All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and ...

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Believe In Your Digital Marketing Success

Written by Nick Stamoulis

So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...

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Brand Identity Is Important to Your Digital Marketing

Written by Nick Stamoulis

Branding is the way your company's products and services are set apart from other similar products or services. Branding can be in many forms, including a logo, slogan, font choice, color scheme, and even the physical appearance of the packaging. The goal of branding is to create a connection betwee...

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Customize a Web Marketing Strategy for Your Brand

Written by Nick Stamoulis

Your business is unique and it makes sense that you want your marketing plan to reflect that. When it comes to web marketing, there are certain activities that should be in the mix, such as social media, content marketing, online advertising, such as PPC and social media advertising, and SEO. Howeve...

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Choose Topics for Content Carefully

Written by Nick Stamoulis

It is true that content is the cornerstone of your digital marketing, but it will only be effective if the topics are carefully chosen. They need to  be aligned with both your sales cycle and your audience. In other words, you should provide your audience with content about what they care about, an...

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SEO Tips for Seasonal Businesses

Written by Nick Stamoulis

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...

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How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

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Plan Your Digital Marketing for the Future

Written by Nick Stamoulis

Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...

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How to Keep People Engaged With Your Content

Written by Nick Stamoulis

It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...

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Focus Your Efforts on High-Yield Activities

Written by Nick Stamoulis

When it comes to digital marketing, every task may seem important and deserving of your attention. However, that is simply not the case. Too often, we see people getting bogged down in tiny details that really don't matter much for the big picture. According to the Pareto Principal, 80% of your res...

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Using SEO to Improve Branded Search

Written by Nick Stamoulis

The primary goal of any SEO campaign is to attract people to your website. In general, this means getting people over to your website when they search for non branded keywords. However, a certain portion of your traffic will find you in branded search. You can easily use branded search to attract th...

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Should You Outsource Your Social Media?

Written by Nick Stamoulis

Social media has an important place in the world of digital marketing. Each of the platforms, such as Twitter, LinkedIn, and Facebook, gives your business chance to draw in a larger audience. This can lead to an increase in branding for your company, and over time this could help increase traffic to...

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Outsourcing Content? Put in Time for Training

Written by Brick Marketing

So, you decided to outsource your content creation to a digital marketing agency. You see that they have excellent credentials, and the writers can definitely get the job done. When you get the first piece back, you might be a little disappointed. It is actually really well written, but something is...

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Be Sure to Check SEO Statistics for Year Over Year

Written by Nick Stamoulis

There's no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is. If the SEO program is executed well, you will surely see results. However, when those results happen could be somewhat unpredictable because a...

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Don’t Rely on Sales Departments to Generate Leads

Written by Nick Stamoulis

We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams. Too often, however, companies make the error of relying on sales professionals to keep the pipeline filled with prospects. Known as r...

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Content for SEO Needs to Be Obvious

Written by Nick Stamoulis

When writing content for a blog or website, it is only natural that one of your goals will be to attract people to your site from the search engines. There are all kinds of theories out there as to what the best approach for this is. Some say you need to do keyword research for every piece of conten...

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SEO Tasks to Complete Daily

Written by Nick Stamoulis

One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results. Unlike an ad campaign, you can’t turn it off and on as you please without impacting performance. In order to achieve steady organic...

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Company Leadership Can Harm Digital Marketing Process

Written by Nick Stamoulis

When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...

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Digital Marketing for Highly Specialized Businesses

Written by Nick Stamoulis

When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...

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3 Things You Can Do to Earn Natural Links

Written by Nick Stamoulis

Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria, but it only works out week if they are obtained naturally. While an important part of a search engine optimization campaign is to actively seek out link building opportunities, it...

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Hire a Digital Marketing Agency Based on Their Expertise

Written by Nick Stamoulis

Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led yo...

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Why You Should Launch a Blog for SEO

Written by Nick Stamoulis

From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your niche and a blog is also a convenient outlet for sharing product updates and company news. However, blogging has plenty of additional SE...

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Don’t Skip a Phase When it Comes to Content Marketing!

Written by Nick Stamoulis

Content is the core of your digital marking campaign. However, it is only effective if it is done right. It isn't simply enough to write a few content pieces and then post them on your blog. Your content needs to be strategic in order to gain the most impact. There are several phases that you nee...

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Has Your Organic Growth Flat Lined?

Written by Nick Stamoulis

It's true that digital marketing required a long term investment. This is especially true for activities such as search engine optimization, which basically rely on consistent and ongoing effort to achieve the desired results. Let's just image that you have been consistent for the past year or so. Y...

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Goal of Digital Marketing is to Increase Traffic

Written by Nick Stamoulis

Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline. Offline marketing tends to have specific goals, such as generating leads or maybe for branding. The same is true for digital marketing, except the number one purpos...

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Social Media and Content Should Work Together

Written by Nick Stamoulis

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...

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Sales and Marketing Need to Work Together

Written by Nick Stamoulis

Departments in businesses tend to function in their own little bubbles. This isn't a good approach because many of these teams could easily cooperate with one another and make their jobs easier, while also help the business as a whole. This is especially true with the sales and marketing departments...

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What to Do if You Have Unnatural Links

Written by Nick Stamoulis

As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn’t necessarily mean that a penalty has occurred (yet). The only way to really...

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Do You Need to Change Your Social Media Strategy?

Written by Nick Stamoulis

No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...

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Your Main Brand Should Get Top Priority

Written by Nick Stamoulis

Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...

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4 Places to Find Blog Topic Inspiration

Written by Nick Stamoulis

Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...

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Specialization is a Factor for Digital Marketing

Written by Nick Stamoulis

It's true that the strategies associated with digital marketing can help every business out there get noticed online. In fact, these strategies always involve the same general items - search engine optimization, social media, and content marketing. What differs is that the specific way these strateg...

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Broken Links Can Hurt Your SEO Efforts

Written by Nick Stamoulis

Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts. In fact, they're bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can...

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Content Marketing and Branding Should Work Together

Written by Nick Stamoulis

When it comes to content marketing, messaging is everything. Nothing shapes your messaging more than your brand. If you treat the two items, content marketing and branding, as separate entities, your brand won't have a cohesive look and feel. Content and branding absolutely need to work together. In...

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SEO Reasons to Have a Business Blog

Written by Nick Stamoulis

There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...

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Are Keywords Really That Important?

Written by Nick Stamoulis

Search engine optimization is an important part of digital marketing. Many of us look at keywords as an important starting point when it comes to SEO. While that is the case, it is important not to get too attached to the idea of using keywords to help a website get noticed by the search engines. ...

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Reasons to Stop Obsessing Over This SEO Metric

Written by Nick Stamoulis

Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some webs...

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3 Ways that Social Media Can Impact SEO

Written by Nick Stamoulis

When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...

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Traffic Should Come From a Variety of Sources

Written by Nick Stamoulis

One of the chief functions of online marketing is to increase website traffic. Of course, that doesn't quite tell the whole story. The traffic needs to be highly targeted because the underlying goal is for marketing to use these traffic generation tactics to help the business grow as a whole. How...

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The First 3 Steps of an SEO Campaign

Written by Nick Stamoulis

For those new to SEO, it can be a little daunting. There’s a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What’s the best approach: all at once or start with one thing and build to the next? Different SEO firms wil...

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You Can’t Predict or Forecast SEO Results

Written by Nick Stamoulis

When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...

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Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...

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Design Isn’t As Important As Usability

Written by Nick Stamoulis

When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...

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How Good Does Your Content Need To Be?

Written by Nick Stamoulis

When it comes to carving an effective space for your business online, content marketing remains at the top of the list. It enhances nearly every other strategy that exists in the digital space. Excellent content gives the search engines more chances to rank your pages well in the search results. Gre...

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3 Easy Ways to Enhance Your SEO Content

Written by Nick Stamoulis

The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...

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Patience Is A Necessity When It Comes To SEO!

Written by Nick Stamoulis

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. However, the wait will be worth it! ...

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Content Helps Build Audience Transparency

Written by Nick Stamoulis

When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...

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Blog Readers Are More Sophisticated Than You Think

Written by Nick Stamoulis

One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...

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Resolve Technical Issues to Help With SEO

Written by Nick Stamoulis

Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed. Most of us know that we need to perform certain activities, such as finding great keywords, regularly publishing new content, and having a well developed and high quality link p...

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Elevate SEO Content for Better Engagement

Written by Nick Stamoulis

When it comes to creating content for your website, it is true that the purpose of the content needs to be considered while composing it. While it may be true that SEO content needs to be crafted in a certain way in order to attract the search engines, this is a lot more complex than it first may ap...

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How to Know Which Content to Create for SEO

Written by Nick Stamoulis

We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...

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How to Write SEO Content that Matters

Written by Nick Stamoulis

There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...

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It’s True That Content Matters in SEO

Written by Nick Stamoulis

It's true that content marketing and SEO go hand in hand. In fact, these days, it's almost impossible to execute an SEO campaign without also having a solid content marketing plan. Although SEO does take into account other things, such as the link portfolio and technical items such as the URL struct...

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Brand Strength Correlates with SEO Results

Written by Nick Stamoulis

It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...

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No Need to Focus on Search Rankings

Written by Nick Stamoulis

When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible. While this is surely the mark of a successful SEO campaign, it isn't necessarily the best way to go about measuring success. In fact, rankings should be ...

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Content Should Be Relatable to Your Audience

Written by Nick Stamoulis

It doesn't matter what kind of business you have, it is always important to have plenty of content on your website to keep your audience happy. That may seem like a simple thing to do, but it is surprising how many businesses have the wrong idea on what this really means. Your audience should always...

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