READ THE LATEST DIGITAL MARKETING ARTICLES:
How to Create a Content Calendar
A content calendar is an effective way to plan and organize your upcoming content, which will help you grow your reach through social media and search engines. Read on to find out how to create a content calendar and why it can benefit your business. Content calendars are an effective way to plan ou...
Great Social Media Strategies Build Brands
Social media has become an integral part of how businesses and customers interact. Businesses increasingly recognize the value of forging relationships with their customers and spreading the word about their brands. It's now essential for companies to use social media as an effective tool for buildi...
SEO Data Should Be Used to Make Informed Decisions
SEO is the process of optimizing a website to be ranked higher in search engine results for relevant keywords. SEO is a long-term and ongoing process, and it is crucial for websites to track their progress and success. That's where SEO data comes into play. But, with so much data available, it can b...
Social Media Marketing Tools Create Efficiency
Social media is one of the best marketing strategies for businesses today because it allows businesses to connect and engage with their potential clients from anywhere. Facebook alone has 2.91 billion active users every month and a Facebook ad has the potential to reach 2.11 billion people. Therefor...
Digital Marketing Results Are All That Matters
It's true that the goal of digital marketing is to engage customers in a personalized and interactive way, making it easier for companies to understand their customers' needs and provide a more effective customer experience. With digital marketing, businesses can reach a global audience and stay ahe...
The Right Way to Optimize for SEO
Search Engine Optimization (SEO) improves the visibility of a website or a web page in a search engine's unpaid results. The higher a website or a web page appears in the search results, the more likely it is to be visited by a user. To optimize your website or web page for SEO, there are several...
Social Media Posting Advice
Social media presents a new and exciting avenue for businesses to reach customers. Businesses must take advantage of the power of social media and develop strategies for success because many people are turning to social media to find their next favorite product or service. Business owners need to...
Important B2B Digital Marketing Tips
Business-to-firm, or B2B, commerce refers to transactions between two businesses rather than transactions between a business and an individual customer. This transaction is undertaken for various purposes, including establishing new customers, building market share, and meeting global competition. ...
Using Niche Keywords for Content Marketing
Content marketing is a powerful tool for businesses to reach their target audience and establish their brand as an authority in the industry. One of the keys to successful content marketing is the use of keywords, which help search engines understand the topic of your content and make it more likely...
Do I Need to Hire a Fractional CMO?
A fractional CMO is a highly skilled and experienced marketing professional who provides strategic and tactical support to companies on a part-time or project basis. They also often specialize in specific industries or marketing areas. This means that they come with a deep understanding of the un...
Social Media Knowledge Does Not Have an Age Limit
These days, the ages of those who work in the digital marketing space could span several generations, and this includes those who work with social media. Those who are younger likely grew up with social media, so they are well versed in the various platforms. Those who are Generation X or older didn...
Ways to Increase Social Media Engagement
Social media is indisputably the most popular form of communication today. It is the go-to tool for advertising and connecting with potential clients. However, while it is a popular form of advertising, social media engagement can be challenging to gauge. Creating and maintaining a page for your bus...
Ongoing SEO is a Essential to Achieve the Win
When it comes to SEO, it is true that you need to do all the initial work. This include keyword research and optimization, performing a technical SEO audit, and making any necessary technical changes on the site to help SEO. The problem is, businesses often perform the initial stages, but they don'...
All About the Different Types of Content Marketing
Content marketing is a form of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The ultimate goal of content marketing is to drive profitable customer action. There are many different types of con...
Never Stop Your Digital Marketing Program
With the ongoing growth in the digital marketing industry, businesses are looking to market online efficiently and effectively. Current economic trends have left many companies with few options to reach potential customers. The main objective of digital marketing is to get an unlimited number of peo...
Content Marketing Strategies for Startups
Content marketing is important for all businesses, but for startups in particular, it can really make a positive impact. It gets the business on the right foot from a marketing perspective pretty early, and can help get things going a lot faster. This is because it is an effective way to develop ...
Digital Consultant vs. Agency: Pros and Cons
When it comes to outsourcing your digital marketing work, there are a few scenarios that you could choose from. For most businesses, it comes down to two options - whether to hire a digital marking consultant or an agency. There is no "one size fits all" approach here, and ultimately businesses need...
Purpose of Social Media for Business
Social media has become the most widespread and fastest way for people to connect, and this presents an opportunity for businesses use social media to connect with its audience. Since social media is an integral part of people's lives, this means that businesses have the potential of using social me...
SEO Keyword Research is Still Needed
Keyword research is an important step in any website or blog search engine optimization (SEO) and it has been for some time. Yet, some people don't really pay much attention to it these days. The truth is, keyword research helps you figure out what keywords people are searching for, which will hel...
Digital Marketing Authenticity is Important
Digital marketing is rapidly becoming an essential aspect of the business. More companies are using the internet to promote their products and services, leading to a surge in competition for attention. Many entrepreneurs are deceived by the sheer number of digital marketing tools and platforms avail...
B2B Social Media Best Practices
B2B (business-to-business) social media has the potential to be a powerful tool in helping companies reach their target audiences while working to improve the overall brand. But businesses need to understand the best practices for B2B social media, not only because it's necessary but also because it...
Social Media Helps Build Brand Awareness
Almost every business knows they need to use social media to grow their brand. But many businesses need to learn how to use social media effectively to achieve this goal. Social media is a great tool that can help businesses boost brand awareness. This not only takes consistency, but also a strategy...
Content Title Writing Tips That Help SEO
It's true that SEO helps your content get seen in the search engines and ultimately can help you boost your organic traffic. However, it all depends on how you handle your content. Your SEO content needs to be engaging, informative, and catchy, or people will fall away from your site as quickly as p...
The Types of Content Marketing Goals
Content marketing has been the engine that's fueling businesses and driving content marketing as a strategy for business success. It's not just about blogging anymore; it's now a solid business practice to produce and publish quality content on an ongoing basis to drive meaningful leads. Here’s a ...
Set Up Conversion Tracking As a Starting Point
In digital marketing, it's crucial to have a conversion goal. This is because you need a benchmark for how everything is performing, and conversion tracking can let you know if you are on your way to achieving your goals. Conversion tracking should be one of the first things you set up when you star...
How Important is Social Media for Business?
Social media plays an essential role in today's business world. It has developed a way for companies to reach potential customers and efficiently create relationships with existing customers. This trend is here to stay and has become an essential tool for business. Social media users are increasi...
Digital Marketing Budgets Should Be Flexible
When putting together a digital marketing plan, part of that is to consider the budget. How much of your resources should be allocated to your digital marketing? Having a set dollar value isn't enough, either. You need to decide how this will break down between the various marketing activities, such...
Social Media Strategies Should Evolve
Social media can significantly support your business, but only if it is customized for your goals. It can help you develop relationships with your audience and even bring in new customers, but the strategy needs to be considered thoughtfully. Not only that, but the strategy that you had a year ag...
Blogging is the Foundation of Content Marketing
A blog is an essential component of a successful content marketing strategy. It allows businesses to connect with their target audience, build brand awareness and loyalty, increase web traffic, and boost SEO rankings. It serves as the foundation for creating engaging content that will help attract n...
How Social Media Impacts a Digital Brand
Social media is an essential part of any digital marketing campaign. Not only that, but it can also help establish your digital brand. Promoting brand awareness is important if you want to remain relevant in the competitive market. Social networks will help increase your digital brand in several w...
How to Improve Your Digital Marketing Campaign
The digital age has revolutionized the way we live and work. From our smartphones to our computers, we use technology almost daily. This has led to an ever-growing sphere of influence for digital marketing. Below are three ways that you can improve your digital marketing efforts: Tweak Your SEO Str...
Why Local SEO Matters
When putting together an SEO program, there are a few ways that you can approach it. Of course, you should always optimize for national keywords. However, if you have a locally-based business, you will want to incorporate local SEO into your strategy, since it can help attract local customers. Yet, ...
Digital Marketing Flexibility Leads to Success
With digital marketing, we all know that it is important to have a great strategy and implement it on a consistent basis. In fact, this is the core of what it takes to find success through your marketing efforts. However, what happens when you have been implementing your strategy consistently for a ...
How to Increase Social Media Engagement
Social media is a space that encourages interaction, communication, and community. It is how people learn about world events and share their own stories. Even though it holds many benefits, engagement on social media works in mysterious ways that may be difficult to grasp. Engagement via social medi...
Define the Elements of a Successful Digital Strategy
Digital marketing is an essential tool for businesses of all sizes. It can help you reach potential customers, keep existing customers engaged and informed, and build a stronger overall brand presence online. It is important to have an efficient marketing strategy to maximize the effectiveness of yo...
The Importance of Client and Social Media Agency Team Collaboration
It's true that if businesses need help with social media, they will work to find the right agency team partner. Then, what happens after you find them? There's a lot that can go right with an agency partnership, but there is a lot that can go wrong, too. You need to make sure that both parties are i...
Things to Consider Before Hiring a Digital Marketing Vendor
Hiring a digital marketing agency can be a great investment for any business. It can help to increase brand visibility, reach more potential customers, and drive sales. However, before hiring a digital marketing agency, it is important to consider several factors that can make or break your success,...
Content Marketing Should Not Be Overcomplicated
It's true that every business needs a content marketing strategy. It is a good idea to plan and prep, and to make sure that each piece of content that is written is poised for success. However, it is possible to take things too far. What if you spend weeks on an article in order to get it perfect, w...
Rebranding a Website Without a Redesign
If you're thinking of rebranding your company, it can seem like an inevitability to completely change your website. Many companies simply have a new website done without really thinking it through. Do you really need a redesign, or do you just think you do? Sometimes, less is more, and you are bette...
How Often Should an SEO Audit be Completed?
Whenever starting an SEO program, it is true that one of the first steps is to do an SEO audit. This helps assess where the SEO stands and what needs to be improved. However, what tends to happen is that most people do this process only once, at the beginning of the program. The reality is that it s...
Organic Social Growth Should Come Before Sponsored Ads
When it comes to social media, there are a few ways to approach it. You could focus on growing your presence organically, through sponsored ads, or a combination of the two. Each business has its own, unique mix that gets the desired results, and it isn't always a straightforward answers. However, i...
How to Plan a Digital Marketing Budget
It's true that businesses need a digital marketing budget. You can't actually come up with an effective digital marketing strategy unless you already have a budget, otherwise, you won't know how to spend these funds. Your business needs a digital marketing strategy. Common reasons include increased ...
B2B Pros and Cons of Using Social Media
Social media plays a major role in how businesses reach and engage with their customers in today's digital age. The use of social media for B2B (business-to-business) marketing is no exception. Social media can provide B2B marketers with a platform to reach new audiences, build relationships, increa...
Why Is Content Marketing Important?
Content marketing is not just important; it can be the make-or-break factor for your company in today's world of increasing competition. Any company not paying attention to how they deliver relevant and valuable content will soon find themselves falling behind and losing out on these marketing oppor...
Social Media Can be Used for Digital Branding
In today’s digital age, businesses of all sizes search for new and innovative ways to reach their target audience. Social media has become one of the most popular and successful marketing methods, allowing companies to create an engaging relationship with their customers and build a strong digital...
Tips for Making an SEO-Friendly Blog Post
Writing a great blog post for SEO can be a challenge. The goal is to find a way to write engaging content that is optimized for SEO, without making it look like it had been optimized. If your content reads as if it had been stuffed with keywords, the content may not perform well and could even be pe...
Digital Marketing Consistency Is Essential
It's true that digital marketing can help you improve your business results. However, it is only as effective as your overall efforts. Most people, when they start a digital marketing plan, execute with a lot of enthusiasm in the beginning. However, after a week or two, their efforts tend to fade. U...
Align Business Goals with Your Digital Marketing Plan
It's true that the general goals of every business is to increase their customer base and also to make sales, as well as other goals that need to be met, depending on the business. Digital marketing is all about getting the word out about your business. Ultimately, it helps businesses achieve their ...
Dedicate the Content Marketing Prep Work Time
It's true that a great content marketing strategy can bolster your overall digital marketing. However, it isn't a simple matter of coming up with a list of topics and writing the articles. The reality is that you need to do a lot of prep work before you can successfully create content. Not only do y...
Select the Right Audience for Your Social Media Plan
When it comes to social media, it is so important to find the right target audience before you get started. The reason for this is that there are so many companies out there, all competing for attention, that getting your message across online can be a challenge. Not only that, but a lot of thoug...
Select the Best Social Media Networks for Niche
Finding the right social media platform for your business can be challenging. Not every platform will suit your niche, which means that it isn't worth developing a social media strategy around places that don't have value for your company. In particular, you need to make sure that your target audien...
Resonating Your Digital Marketing Plan With Your Industry
It's true that your businesses need digital marketing to help them succeed. Having a detailed strategy in place allows you to choose the best tactics for your company and put them into action with confidence. You can constantly contact your target demographic, have them become interested in your ind...
What Are the Phases of Content Marketing?
Content marketing is a powerful tool to help you reach your target audience and achieve your business goals. But what exactly is content marketing, and how can you use it to achieve success? To be successful with content marketing, you need to understand the four phases of the content marketing proc...
Optimizing Keywords With a Low Search Volume
When it comes to SEO, sometimes you need to decide not only how you will use the keywords you find, but also need to make a choice as to which keywords you will use in the first place. The ultimate goal is that you need to find the right keywords that best express your industry, niche, and overall g...
How to Create a Social Media Marketing Strategy
A social media marketing strategy is a powerful and dynamic way to grow your business by using social media to connect with new customers, promote your products and services, increase brand awareness, and reach out to the public. People are using social media to share information, consume content, a...
Is Digital Marketing ROI Truly Important?
Digital marketing ROI is the process of measuring which digital marketing activities are contributing the most toward a company's revenue goal. It can be defined as a ratio of business benefits or sales revenue from a specific digital marketing activity over its associated costs, such as website cos...
Best Ways to Use LinkedIn for Business
As a business-minded individual, you always want to find ways to improve your bottom line. Ensuring you are using all the resources at your disposal is a great way to do that. LinkedIn is a powerful tool that can help boost your business in several ways, but it's only effective if you use it correct...
Use Content to Establish Your Digital Authority
When it comes to building your business online, it's all about building authority. The best way to do this is through the content you create. When people visit your website, they want to know that they can trust you. This can be accomplished by delivering great content to your audience. To establish...
Use Every Social Network that Makes Sense
It's true that social media can be beneficial for your business. However, you need to understand the ins and outs of not only the social media networks themselves, but of your business. If you don't understand certain aspects of your business, you won't be able to target the right strategy for socia...
Trust Your Digital Marketing Firm or Don’t Hire Them
When it comes to hiring a digital marketing firm, you absolutely need to trust them. If you don't then it might not be a good idea to hire them. This might not be something that you thought of while vetting them, but we have learned that if there is a lack of trust, then it will prevent you from rel...
What Are the Business Advantages of Using Digital Marketing?
Connecting with your demographic appropriately and in the right environment has always been the cornerstone of effective marketing. With customers spending more time than ever in front of screens, the Internet is the optimal venue for reaching them. International corporations are capitalizing on thi...
Develop an Improved SEO Keyword Strategy
Keywords are words or phrases combined with search terms to make a search query more specific. It is an essential part of any SEO campaign. Keywords vary depending on what the company does; thus, companies must research before creating their keywords. This research will help them avoid potential ...
Why B2B Twitter Marketing is Effective
B2B businesses are a bit different than B2C businesses, but that doesn't mean Twitter can't be a valuable tool for marketing. They can use Twitter to connect with potential customers and partners, share content, and build their brand. However, you need to know which strategies to use to be effective...
eCommerce Content Marketing Strategies That Drive Sales
Because consumers now have so many options, building brand loyalty is challenging. It's true that customer loyalty and engagement can be increased through content marketing strategies. You must consistently deliver informative or entertaining material to establish rapport with your target audience. ...
Social Media Event Promotion Tips That Work
When it comes to promoting an event, social media can be a great tool. This is a great way to reach people and connect with the right audience. You can even use the platform's advertising to get more reach for your ad. However, please keep in mind that the strategy that you use will vary depending o...
Website Usability is Different for Every Audience
So, you spent a lot of time and money coming up with the perfect design for your website. All that hard work has paid off. You now have a site that looks great! Well, that might be the case - but does your audience think so? They might, but unless you designed your website with your audience in mind...
B2B Facebook Marketing Strategies That Work
With its growing popularity and the need for companies to increase their reach, social media is quickly becoming an important aspect of any business strategy. Fortunately, several successful strategies for B2B (business-to-business) companies use Facebook. By actively listening to their customers...
What Different Types of Keywords Mean for SEO and Your Audience
The world is full of competition, and the race to the top is always challenging. One of the most crucial aspects of marketing a business is optimizing for search engines. One way to do that is by using keywords as metadata for your website content to make it rank higher in search engine results page...
How to Build an Audience for Your Content
It’s not enough to write great content that is aligned to your audience. You need to actually attract your audience! After all, you carefully designed your content marketing plan to help you achieve your business goals. But if no one is actually finding the content, it won’t achieve the desired ...
Becoming a Better Social Media Manager
Social media is an important part of any business's digital marketing program. The truth is that there are many different social media strategies that can work for businesses, and then once a strategy is chosen, it needs to be executed. It's up to the social media manager to make sure the program is...
Has Google Ads Become Digital Marketing’s Casino?
Google AdWords (or Google Ads) has been in existence for over twenty years. When it first started, small to medium-sized business were happy because for them, it even the playing field online. It gave them a chance to compete with larger companies who had bigger budgets and could promote their busin...
Increase Online Presence with Digital Marketing
Digital marketing is a way to market products and brands online, typically using the internet. Individuals use various techniques on social media, blogging sites, forums, and search engines to get their message across. Online marketing is not limited to just websites; it can also be done through pri...
How to Create Instagram Content for Your Business
Instagram is one of the fastest-growing social media platforms and is especially popular amongst the younger generations, which account for more than half of all Instagram users. Given that so many people in this age group use the app, it is a great idea for businesses to create an Instagram account...
Get Buy-In From Leadership for SEO
When marketing strategies and programs are implemented, getting leadership buy-in is often the most challenging element. After all, your organization’s leaders are responsible for ensuring that the company meets its strategic objectives. However, there’s often hesitation when it comes to...
Importance of Consistency in Social Media Marketing
When it comes to social media marketing, you really need to be consistent in order to really get the results you desire. Posting sporadically won’t help you develop and nurture your audience. On the other hand, when you do post on a regular basis, your audience will reward you by giving you consta...
Digital Brand Compliance for Content Marketing
Digital brand compliance is a battleground for marketers and content creators to find creative ways to ensure their digital marketing strategies comply with their company’s brand expectations. Some brands have strict guidelines on the types of content they want to be published, while others are m...
Training is a Must When Hiring a Digital Marketing Agency
When hiring a digital marketing agency, your expectation might be that they will be ready to start executing the work and getting the results you want from them. Hold on, not so fast! Expecting them to perfectly understand your brand, develop a strategy, execute the strategy, and get to know your br...
Get to Know the Lifecycle for Digital Marketing
It is no secret that planned marketing strategies are the best way to build a solid relationship with customers. Not only that but it also directly ties into your digital marketing, because the digital marketing strategies are used to help reach and engage with your audience. In other words, your li...
How to Use TikTok for Your Business
Over the years, there has been a steady increase in the use of social media. While most people use it for entertainment, it can also be a valuable asset for businesses. One of the most popular social media platforms today is TikTok. This app is gaining momentum not only in the entertainment scene bu...
What is Enterprise SEO?
Enterprise SEO is a marketing strategy that combines an understanding of web-wide search engine optimization and digital marketing. It is essential to approach these strategies with a well-defined online presence; this way, you can get the best results out of your enterprise SEO efforts. It lets yo...