READ THE LATEST DIGITAL MARKETING ARTICLES:
When Business is Slow Don’t Give Up on SEO
One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...
Consider Budget When Creating Your Digital Marketing Plan
When you first put together your digital marketing plan, budget is a factor. You may have a certain amount of money set aside for things like website design, advertising, and to simply create and execute the plan in the first place. However, one thing that many people don't realize is that budgeting...
Importance of Consistency with Your Digital Marketing
Having potential or current customers perceive your company in a certain way is essential. But what happens if there are situations out of your control that halt your business operations? What do you do if the economy starts to downturn? Is your first instinct to cut back so that you can save money?...
Importance of Proper Website Maintenance for Digital Marketing
It's true that your website is at the core of all of your digital marketing efforts. If you are running a PPC campaign, you will direct people to your website from the ad. When you are building up your social media profile, chances are pretty good you will share articles and other pieces of informat...
Your Content Strategy Should Evolve With Your Business
When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...
Website Mistakes that Harm SEO
We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searcher...
Use Data to Fine Tune Your Digital Marketing
In our many years of experience in digital marketing, we know what works and what doesn't. When we start a new digital marketing program for our clients, we use our experience to create a plan for you that will get the job done. We use similar elements from program to program because we know that it...
Need a Blog Topic? Here Are Tips that Can Help
We all know that regularly posting content on your blog or website is an important component of your SEO and digital marketing. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provide...
Finding a Balance When Communicating with Clients
When it comes to helping our clients with their digital marketing, it is important to be in regular communication with them. In fact, communication is an important part of the process. However, there is such a thing as overdoing it. Communicating is wonderful and important, but not at the expense of...
Get the Most Out of Your Social Media Investment
Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives w...
Deliver Content Your Audience Wants to Read
When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...
Value of Press Releases for Digital Marketing
Websters's Dictionary defines a press release as "an official statement that gives information to newspapers, magazines, television news programs, and radio stations." This is the purpose of a press release in its simplest form. When you have a newsworthy item, you write a press release to let the...
Your Business Website Should Add Value
Most of us know that a business website serves to let people know about their goods and services and to attract potential clients or customers. On the surface, the website is designed to showcase all that the business has to offer. However, potential and existing clients and customers may be turned ...
Cultural Mindset Matters with Digital Marketing
When it comes to digital marketing, we all know that content plays a big role in that. How we place words together, the words we choose in the first place, the choices we make article topics, the way we organize our websites, and pretty much every activity that is part of digital marketing all depen...
Signs That You Have Unrealistic SEO Expectations
It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines, which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results, which...
3 Easy Ways to Elevate the Quality of Your SEO Content
You might not think that there’s anything easy about writing SEO content. And to some extent, that’s true. Writing SEO content certainly requires an investment of time and resources to ensure that what you’re publishing is high quality and will actually generate traffic, clicks, and links to b...
Spend Money on Digital Marketing But Do So Wisely
No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If ther...
Tips to Get the Most from Your Content Marketing
It's so true that content marketing is a great strategy to use when it comes to building your business. There are so many benefits to adopting a great content marketing program, such as building your audience, helping to improve your organic search presence, and giving your audience helpful informat...
Social Media Automation Pros and Cons
Social media is an important part of every digital marketing strategy. It can help businesses of all sizes in various ways. For example, it can give you the ability to nurture leads, put the word out about your business in front of a larger audience, and let your existing customers know of any deals...
Effective Communications Between Partner and Client
When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...
How Your SEO Program Can Add Value
When it comes to search engine optimization, we tend to go through the motions. There are certain elements that need to be executed - such as checking the technical aspects of the site that can impact SEO, researching and optimizing for keywords, posting regular articles to the blog, and making post...
Digital Marketing Can Boost Your Brand
Digital marketing is necessary for most modern businesses. Most have adopted digital marketing to reach a broader audience in a practical and measurable way. There are various digital marketing strategies that one can implement in their businesses depending on the business needs. The internet pro...
5 Tips to Improve Blog Conversion Rate
It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...
Your Website Needs to Function to be Good for Digital Marketing
No matter what digital marketing strategies you use for your business, there's no denying that the website is the backbone of your operations. However, a poorly built website will do more harm than good. Your site needs to be well-built in order to provide a good foundation for your digital marketin...
Is Search Engine Rank Important for B2B?
When it comes to marketing your B2B business, there are many strategies available. For those wanting to promote their businesses online, having a website will be at the core of the strategy. From there, other digital marketing strategies, such as content marketing and social media marketing will be ...
Match SEO Keywords to User Intent
When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...
Create Content for Every Phase of the Buying Cycle
When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...
Your Audience Needs to Enjoy Your Content
When putting together a business website, much consideration is taken to determine it is well developed, has an excellent layouts and that the content achieves its desired purpose. Each page on your website has a specific function, and it is important to make sure the objective is being met. The ...
Building Traffic Isn’t All You Should Care About
When people start working their digital marketing program, they make the mistake of assuming that monitoring traffic and and making sure it keeps climbing in order to measure success. The truth is, there is a lot that goes into making sure your program, and it all starts before you even get going wi...
Keep Your Relationship With Your Digital Marketing Firm in Balance
When it comes to working with your digital marketing firm, it is all about building a great relationship. The goal is to understand that this is a partnership, and one that both sides should value. Just like with every relationship, however, it needs to be nurtured. Steps should be taken in the begi...
Don’t Let Your Digital Marketing Fall Behind During Economic Difficulties
Are you worried about your business during economically difficult times? It's no secret that when the economy is uncertain, you might live in fear concerning whether or not your business and your livelihood will survive. It is important to understand that if you start making decisions based on this ...
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...
You Don’t Need to Call it a Blog
When it comes to your content marketing strategy, nothing has a bigger impact than having a blog and posting regular content on it. However, the word "blog" has certain connotation associated with it, and not all of them are good. Blogs are seen as informal, and many fear that the term "blog" will d...
Digital Marketing Consistency Is Important During Uncertain Times
When business go through tough times, it could be very tempting to run a lean operation. No matter what's going on, whether it's a struggling economy, threats of a global virus hurting business, or a shift in the business's market, it could be tempting to take drastic action. One of the areas tha...
Don’t Be Afraid to Cover the Same Topic More than Once
When it comes to content marketing, people mistakenly believe that you can only cover the same topic once. The truth is, your audience won't mind if you revisit the same topics and themes, as long as you spin the information slightly differently each time. The bottom line is that you shouldn't be af...
SEO Success: Are You Getting in Your Own Way?
Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success. So, they do everything to “play nice” and follow Google’s SEO best practices. They optimize their website content in a natural way, look for relevant inboun...
Don’t Create Pages Just for SEO
When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...
Create a Quality User Experience On Your Website
It doesn't matter what your business goals are, your main priority when creating a website should be to create an amazing user experience. You want to make sure that every aspect of your website addresses the needs of your audience. What these needs are will depend on several factors, including your...
Convey Expertise through Consistency
It is true that content, in the form of an articles section or a blog, can convey expertise when done right. We have had clients come to us who have believed that the more complex the content it is, the better it will be in establishing expertise and credibility. While this type of content will do t...
Keywords Help You Connect to Your Audience
On the surface, search engine optimization may look like it has the simple task of boosting a website's prominence in the search engines. While this is certainly true, there is more to it than that. The process of SEO actually provides you with a way to connect more deeply to your audience, because ...
Can PPC Affect Organic Search Results?
When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....
Is Your Online Branding Outdated?
Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...
Building Links Should Be Natural
It is true that building a high quality link portfolio is an important part of your SEO program. There was a time when SEO experts would talk about link building all the time, and the tactics that were used back then were very effective. The algorithms were written differently back then, and methods...
Don’t Have a Defeatist Attitude When it Comes to Digital Marketing
When it comes to digital marketing, it helps to have a positive attitude, trust the experts, and assume that the strategies will work. On the flip side, you don't do your business any favors by assuming the strategies won't work. Having a defeatist attitude can do more harm than good because it e...
Don’t Underestimate How Much Digital Marketing Matters
When it comes to running a business, it stands to reason that you want to give it its best chance to succeed. Without digital marketing, however, it can be very difficult to connect your business to the right audience. Unfortunately, many businesses underestimate how important a well thought out mar...
SEO Items to Execute Regularly
The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...
Seasonality Can Be Important for Content Marketing
When consumers make decisions, they often follow certain patterns of behavior. These patterns are closely tied to people's lifestyles, which are often driven by the idea of seasonality. The biggest example of this is during the Christmas season, especially for e-commerce businesses. However, there a...
Digital Marketing Doesn’t Need to Be Aggressive
Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...