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READ THE LATEST DIGITAL MARKETING ARTICLES:

Technical SEO Audit – Check Your Website for Problems

Written by Nick Stamoulis

SEO is an important piece of digital marketing because it is responsible for increasing organic traffic over time. The technical SEO audit is always the first thing that occurs when it comes to SEO because you need to check that the technical elements of your site are best poised to optimize results...

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Deliver Content Your Audience Wants to Read

Written by Nick Stamoulis

When it comes to creating content for your business, it is only natural that you will want to create content that your audience will be eager to read. There is a lot that goes into this, especially if you also consider that content needs to also serve the purpose of enhancing your brand and even hel...

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Effective Communications Between Partner and Client

Written by Nick Stamoulis

When it comes to hiring a marketing partner, it is important to develop a strong line of communication between them and your team. Ensuring that everyone is on the same page requires commitment and organization from both teams. This is the best way to ensure that the marketing efforts are as effecti...

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Know When to Really Use PPC

Written by Nick Stamoulis

Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...

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Match SEO Keywords to User Intent

Written by Nick Stamoulis

When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...

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Social Media Doesn’t Always Need to Drive Revenue

Written by Nick Stamoulis

When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percentage...

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Create Content for Every Phase of the Buying Cycle

Written by Nick Stamoulis

When it comes to creating content for your business website, there are a few approaches that can be taken. First of all, the copy on your pages may read a little bit differently than the articles you may place on the blog. You also might have different pages on the site, such as FAQ content, videos,...

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You Get What You Pay for With Digital Marketing Firms

Written by Nick Stamoulis

There is a popular adage in our culture that states, "You get what you pay for." Webster's Dictionary defines this sentiment by explaining that it is, "used to say that a thing that can be bought for a very low price probably isn't very good." This could pertain to just about everything, such as a ...

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Turn Broken Links into SEO Wins

Written by Nick Stamoulis

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time. While it’s important to create entirely new links from a diverse profile of relevant websites, perhap...

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Email Newsletter Marketing Helps Your SEO

Written by Nick Stamoulis

When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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Analyze Page Load Time As Part of Your SEO Audit

Written by Nick Stamoulis

Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...

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3 Steps to Take to Prepare for an SEO Campaign

Written by Nick Stamoulis

Ready to jump into an SEO campaign? Not so fast. While it might be tempting to get the ball rolling as quickly as possible, the campaign will be much more fruitful over the long term if you take important steps to prepare for it. Trust us, SEO success is slow to build. The difference between startin...

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B2B Touchpoints Keep You In Front of the Customer

Written by Nick Stamoulis

In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as  an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and p...

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SEO Blog Writing Myths to Ignore

Written by Nick Stamoulis

Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about ho...

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History of Google Panda and Penguin Updates

Written by Nick Stamoulis

These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...

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How a PPC Campaign Complements an SEO Campaign

Written by Nick Stamoulis

Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll stro...

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Can PPC Affect Organic Search Results?

Written by Nick Stamoulis

When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn't necessarily the case....

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Completed Keyword Research: What Happens Next?

Written by Nick Stamoulis

SEO is about keywords. While it’s true that search behavior has changed and the search engines have a better understanding about the meaning of a search (as opposed to exact keyword match), it’s still about keywords. If your content includes the words and/or phrases that match up to what someone...

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Is Your Online Branding Outdated?

Written by Nick Stamoulis

Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business’ success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy form...

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4 Reasons Why Your Search Traffic Has Dipped

Written by Nick Stamoulis

Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every busin...

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One Size Doesn’t Fit All For Content Marketing

Written by Nick Stamoulis

When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on some level, it does...

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Be Careful When Optimizing Pages With Different Keywords

Written by Nick Stamoulis

It's true that optimizing pages with keywords is a key component of search engine optimization. However, it isn't enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect. The ultimate goal is to match each page on the website with ...

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Get to Know the Types of Inbound Marketing

Written by Nick Stamoulis

The sole function of inbound marketing is to use content to create positive online experiences for your audience. Goals for inbound marketing can differ from increasing brand awareness to making sales. Ultimately, inbound marketing's purpose is to make connections with people online and supply them ...

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Don’t Create Pages Just for SEO

Written by Nick Stamoulis

When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliv...

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Have Realistic B2B SEO Goals

Written by Nick Stamoulis

It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...

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But What Should I Blog About?

Written by Nick Stamoulis

Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...

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Optimize Every Page of a B2B Website

Written by Nick Stamoulis

After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic. Whil...

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Follow Google’s Webmaster Guidelines for White Hat SEO

Written by Nick Stamoulis

When a digital marketing or SEO firm says that they use white hat Google SEO strategies, what exactly does this mean? The marketing industry has borrowed the term "white hat" and "black hat" from theater and movies, particularly in the silent film era, when it was typical for the hero of the story t...

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SEO Success: Are You Getting in Your Own Way?

Written by Nick Stamoulis

Smart business/website owners know that they don’t want to get on Google’s bad side since SEO success translates to business success. So, they do everything to “play nice” and follow Google’s SEO best practices. They optimize their website content in a natural way, look for relevant inboun...

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5 Tips to Improve Blog Conversion Rate

Written by Nick Stamoulis

It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...

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Relationship Building In Marketing Is Important

Written by Nick Stamoulis

According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." However, there are so many things that can be done to marketing a product or service that it can cause businesses to lose sight of what's really import...

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SEO Tasks to Complete Every Month

Written by Nick Stamoulis

Unless you’re a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines. And, unlike other marketing tactics, SEO isn’t something that you can start and stop. SEO is all about long term gains and there are tasks that need to be completed every month in ord...

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Digital Marketing Doesn’t Need to Be Aggressive

Written by Nick Stamoulis

Being aggressive when it comes to marketing is a natural way to respond to the desire to succeed. No matter what the goal is, such as attracting more leads or increasing traffic to a website, being too aggressive can often do more harm than good. Sure, it can bring about quick success, but this can'...

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Do I Really Need a Blog?

Written by Nick Stamoulis

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...

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Your Content Strategy Should Evolve With Your Business

Written by Nick Stamoulis

When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...

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Why Businesses Need To Invest In Digital Marketing

Written by Nick Stamoulis

Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...

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SEO Musts for Local Business Owners

Written by Nick Stamoulis

The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...

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Don’t Let Analytics Make SEO Too Complicated

Written by Nick Stamoulis

It's true that there is a lot that goes into creating a great SEO program and one that is tailored to the specific needs of the business. However, there are certain components that will always be present, such as content marketing, social media, and link building. Despite that, there is still a d...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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Don’t Over Optimize Your Site

Written by Nick Stamoulis

For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...

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Audit Your In-House SEO Program

Written by Nick Stamoulis

If you're running an in-house search engine optimization program, you may be wondering if it is as effective as it could be. When it comes to SEO, there are certain strategies that create the core of successful program. However, each business is unique, which means that no program will look exactly ...

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Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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Spend Money on Marketing But Do So Wisely

Written by Nick Stamoulis

No matter what the business is the goal is always the same - to make profits and increase business. The role of marketing is to attract the customers and clients that will help your business grow. This means that if there is a website, the goal will be to increase traffic and conversions. If there a...

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Where to Go for SEO Content Inspiration

Written by Nick Stamoulis

If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...

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