Latest Posts
Is Meta Data Still Important for SEO?
In the past, the Meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and then ranked your site accordingly. Search engines weren’t sophisticated like they are...
In Addition to SEO, What Can I Be Doing?
A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...
SEO and PPC Should Work Together
While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...
SEO Musts for Local Business Owners
The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...
What to Know About Link Building if You’re New to SEO
If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot. While link building remains an important part of SEO, how you go about link building has changed over time and a lot of the tactics you’ll see mentioned are no longer r...
Signs That You Have Unrealistic SEO Expectations
It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines, which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results, which...
Don’t Expect to Live Your SEO Past
There was a time when a website could do very well in the search engines without putting forth a lot of effort. We have a client who fits this description. A few years ago, they achieved success in the search engines with very little effort. Their business was thriving because their site was ranking...
How To Improve Your Domain Authority
There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how...
Can Too Many Pages Hurt Your SEO?
When the Internet was new, websites looked much differently than they do now. Design techniques, programming languages, and SEO tactics have evolved as the web have all gotten much more sophisticated. Over the years, this level of sophistication has impacted SEO. Companies are in a situation that th...
5 Questions to Ask an SEO Service Provider
The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe. Well, that’s because, unfortunately, there are still plenty of shady characters trying to sell SEO services to inexperienced and naïve website owners. If you’re thinking about workin...
5 Things to Understand About Link Building
If you’re new to SEO, there’s a good chance you’re a little confused about link building. That’s because there’s a lot of information out there, but so much of it is now outdated. What hasn’t changed, however, is that inbound links pointing to your site are a search engine ranking signal...
3 Quick Tips for Improving SEO Content
The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of cont...
Are These Things Holding Back SEO Success?
It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and yo...
3 Reasons to Run SEO and PPC Campaigns Together
It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This means that if you have a business website, you’ll want it to be found in the search engines. There are essentially two ways to ge...
Is Your Website Mobile Friendly Enough for Google?
In a rare turn of events, Google announced way back in February that a major algorithm update was coming. Considering Google almost NEVER warns site owners ahead of time, and often doesn’t even officially confirm an update until several days of panic have passed, giving site owners essentially t...
Winning Approach to B2B Content Marketing
When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money. Since the sales cycle can be rather long with B2B, the content has an even more important role - to keep brand enga...
Ways to Build a Solid SEO Campaign
When it comes to executing an effective SEO campaign, how it's structured makes all the difference. There are certain elements that every SEO program needs to have. Besides that, items beyond your control, such as Google's algorithm changes, can also have an impact. No matter what kind of business ...
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
Technical SEO Items to Execute Now
You can break SEO up in many ways: there’s on-site vs. off-site SEO, content vs. link building, etc. but another important distinction is separating these things from the technical aspect of SEO that is essentially web design/development. If the website isn’t technically SEO friendly, all of the...
B2B Social Engagement Is About Lead Nurturing
Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...
Incorporate Long Tail Keywords into the Mix
Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (press releases, blog posts, etc....
Everyone at the Company Needs to Be on Board with SEO
Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...
The Most Important SEO Reports
SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over tim...
Be Wary of SEO Firms That Email You Out of the Blue
It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What’s worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few S...
Valuable SEO Lessons Learned
The SEO industry has evolved so much in the last four years that I hardly recognize it! Can you believe that 10 years ago companies would have employees whose entire job was to build link exchanges! Their annual bonus was directly impacted by how many links they could build. Thankfully those days ar...
3 Ways to Get Your Technical SEO In-Shape
Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...
Have Realistic B2B SEO Goals
It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...
What is the Purpose of SEO?
When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when peop...
Black Hat SEO Tactic to Avoid: Duplicate Content
Excellent content is the bread and butter of your online presence. However, there is a right and wrong way to create content. According to Google, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive a...
B2B SEO vs. B2C SEO
Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed. In fact, because the two types of business are different, the two approaches shouldn't be the same. Each market includes very different target audiences ...
Patience Is A Necessity When It Comes To SEO!
Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. However, the wait will be worth it! ...
5 B2B Social Media Tips to Follow
Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs. They still think it’s more for B2Cs and aren’t quite sure how to leverage it. The truth is, social media is an important p...
A Common Keyword Research Mistake
Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site). Best practice dicta...
On Site SEO Checklist of Things to Remember!
An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...
6 SEO Reporting Items to Look at Every Month
An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis. Reviewing monthly SEO reports allows you to see where you are making progress and what areas might need additional work. Our SEO reporting go-tos are Google Analytics and Google Search Co...
The Hard Work That’s Behind Natural Links
Inbound links are important for SEO because they remain a top search engine ranking factor. Inbound links pass trust from one site to the next and convey relevancy to the search spiders. You’ll hear that the best links to earn are “natural” links, or inbound links that occur naturally over tim...
Make These Website Conversion Improvements to Enhance SEO Results
The goal of an SEO campaign is to increase targeted, relevant organic visitors to a website over time. However, while increased organic traffic is certainly great, it’s not doing anything directly to improve the bottom line. A company is only going to see a return on investment if those visitors a...
4 Qualities of Impactful SEO Content
Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...
Black Hat Tactics and White Hat Alternatives
There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...
SEO Won’t Solve Your Business Problems
A search engine optimization campaign, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate m...
Optimize Every Page of a B2B Website
After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic. Whil...
There’s No Quick Money When it Comes to SEO
When it comes to SEO, there’s no such thing as making “quick money”. In fact, chasing fast money can do a lot more harm than good. When you hire an SEO firm, you need to treat them as a partner. This comes in especially handy when you’re presented with opportunities that may seem a litt...
Don’t Over Optimize Your Site
For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...
SEO Con Men Are Alive and Well
Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...
Social Media and Content Should Work Together
There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...
Tips for a Productive SEO Consulting Meeting
Business success today is largely dependent on online visibility, and the search engines play a large role in this. Web users want instant gratification and they won’t spend time looking beyond the first one or two pages of search results. Therefore, it’s extremely important for a business to ha...
SEO Tips for Seasonal Businesses
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...
SEO, Content and Social All Work Together
The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...