READ THE LATEST DIGITAL MARKETING ARTICLES:

How Content Helps Rebranding

Do you need to help your company through a rebranding phase? There are several reasons why you may need to change your branding, such as industry changes, if you were acquired by another company, or if your old branding seemed too outdated

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Digital Advertising Timing Is Important

Digital advertising, such as direct advertising on websites, advertising on social media, and pay per click campaigns, can really help boost your digital marketing and enable you to achieve the overall business goals

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Do’s and Don’ts of Retargeting

Retargeting is an essential part of your digital marketing strategy, but it's important that you approach it in the correct way, otherwise it won't pay off in the way you'd hoped

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White Papers Help Content Marketing

You know content marketing is important for building brand awareness and visibility; showcasing your company's expertise and authority within your industry; establishing credibility; and boosting your website's SEO

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Can AI be Used for Social Media?

There are many practical uses for AI (artificial intelligence), such as image recognition for face unlock for smartphones, voice assistants, and even fraud detection

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Homepage SEO Takes More Time

When thinking about SEO, your focus may be mainly on content, making sure it's optimized with relevant keywords and sharing topics your audience is searching for

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Digital Marketing Results Are All That Matters

It's true that the goal of digital marketing is to engage customers in a personalized and interactive way, making it easier for companies to understand their customers' needs and provide a more effective customer experience

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Purpose of Social Media for Business

Social media has become the most widespread and fastest way for people to connect, and this presents an opportunity for businesses use social media to connect with its audience

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B2B Social Media Best Practices

B2B (business-to-business) social media has the potential to be a powerful tool in helping companies reach their target audiences while working to improve the overall brand

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How to Create a Social Media Marketing Strategy

A social media marketing strategy is a powerful and dynamic way to grow your business by using social media to connect with new customers, promote your products and services, increase brand awareness, and reach out to the public

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What is Enterprise SEO?

Enterprise SEO is a marketing strategy that combines an understanding of web-wide search engine optimization and digital marketing

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Get to Know Earned Media for Digital Marketing

The phrase, earned media, refers to information about your company created by a third party and distributed through channels you do not control, such as posts created by users on various social networks, or if someone were to mention your company in a blog post

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Should You Use SEO Tools?

There’s a lot that goes into search engine optimization, and there’s a lot that goes into setting up and implementing a good SEO strategy

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Control Your Brand through Branded Search

When compiling and executing your SEO strategy, chances are pretty good that you will focus the majority of your efforts on working with keywords that will attract people specifically to your website

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Boost Engagement on Social Media

Social media has evolved to be an integral part of digital marketing and has many benefits for your business, such as helping to build your brand, generate leads, and improve engagement with your content

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Pros and Cons of SEO

There was a time when the main focus of marketing a business online was by using strategies surrounding search engine optimization

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Knowing Your Goal for Social Media

The availability of social media platforms has grown almost exponentially over the last decade, and smart businesses for years have found ways to make social media helpful for their companies

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SEO Results Can’t Be Promised

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same

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SEO Tips for Seasonal Businesses

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either

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SEO Tasks to Complete Daily

One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results

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Patience Is A Necessity For SEO!

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months

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Top Reasons Why SEO is Slow

One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process

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Digital Marketing Can Help You Grow Your Business

Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business

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It’s Impossible to Put a Timeline on SEO Success

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different to different people

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Do I Really Need a Blog?

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly

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Don’t Take a Cookie Cutter SEO Approach

Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another

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Website Mistakes that Harm SEO

We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important

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4 Qualities of Impactful SEO Content

Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines

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