READ THE LATEST DIGITAL MARKETING ARTICLES:
Think About the Customer Journey When Designing Your Website
Your website should be the backbone of your digital marketing because it forms the basis of your online presence. Everything that you do online should connect in some way to your website. Your social media profiles will link to your website. You will likely add you website to your online advertising...
Content Marketing and Branding Should Work Together
When it comes to content marketing, messaging is everything. Nothing shapes your messaging more than your brand. If you treat the two items, content marketing and branding, as separate entities, your brand won't have a cohesive look and feel. Content and branding absolutely need to work together. In...
SEO Reasons to Have a Business Blog
There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can be...
Be Careful Your Idealism Doesn’t Get in the Way of Business
You have an idea and you work overtime to flesh it out into a workable business. Things seem to be going smoothly, but you eventually realize you need help with your digital marketing. So, you reach out to different agencies to see if anyone an help, and you might even consider hiring a staff of you...
Are Keywords Really That Important?
Search engine optimization is an important part of digital marketing. Many of us look at keywords as an important starting point when it comes to SEO. While that is the case, it is important not to get too attached to the idea of using keywords to help a website get noticed by the search engines. ...
Reasons to Stop Obsessing Over This SEO Metric
Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some webs...
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
Traffic Should Come From a Variety of Sources
One of the chief functions of online marketing is to increase website traffic. Of course, that doesn't quite tell the whole story. The traffic needs to be highly targeted because the underlying goal is for marketing to use these traffic generation tactics to help the business grow as a whole. How...
Content Doesn’t Need to Be Creative to Serve Your Audience
When creating content for your business's website, it is only natural to feel as if you need to get people to see it. One of the impulses you might have is to wrack your brain for ways to get people's attention. You may even feel as if you need to be creative so that you can maybe have some content ...
The First 3 Steps of an SEO Campaign
For those new to SEO, it can be a little daunting. There’s a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What’s the best approach: all at once or start with one thing and build to the next? Different SEO firms wil...
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...
Tips to Get Social Media Followers to Convert
When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...
Design Isn’t As Important As Usability
When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...
How Good Does Your Content Need To Be?
When it comes to carving an effective space for your business online, content marketing remains at the top of the list. It enhances nearly every other strategy that exists in the digital space. Excellent content gives the search engines more chances to rank your pages well in the search results. Gre...
3 Easy Ways to Enhance Your SEO Content
The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...
Patience Is A Necessity When It Comes To SEO!
Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. However, the wait will be worth it! ...
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...
You Don’t Always Need Money to Solve Digital Marketing Problems
Does something need to change with your digital marketing program? If something is going wrong in your business, the natural tendency is to fix the issue with marketing. In order to fix the issue quickly, the perception is that throwing money at the problem will fix it faster. This isn't necessar...
Blog Readers Are More Sophisticated Than You Think
One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...
Resolve Technical Issues to Help With SEO
Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed. Most of us know that we need to perform certain activities, such as finding great keywords, regularly publishing new content, and having a well developed and high quality link p...
Elevate SEO Content for Better Engagement
When it comes to creating content for your website, it is true that the purpose of the content needs to be considered while composing it. While it may be true that SEO content needs to be crafted in a certain way in order to attract the search engines, this is a lot more complex than it first may ap...
Transition Items Needed When Hiring a New Digital Marketing Company
Are you thinking of changing digital marketing forms? Let's imagine that you decided to work with us. What needs to be done in order for you to transition out of your relationship with your existing marketing firm? What items do we need in order to help the transition go smoothly? Here's a list o...
How to Know Which Content to Create for SEO
We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...
How to Write SEO Content that Matters
There are millions upon millions of pages of web content out there. While that might seem a little intimidating, the truth of the matter is that a small percentage of it is actually any good. And if you’re going to embark on an SEO campaign and begin writing and publishing content, the only way it...
Developing a Partnership With Your SEO and Digital Marketing Agency
When it comes to marketing your business, it stands to reason that you want to put your best efforts forward in order to maximize success. A huge component of any business's marketing lies in the digital space, through tasks such as search engine optimization, content marketing, social media, and ad...
It’s True That Content Matters in SEO
It's true that content marketing and SEO go hand in hand. In fact, these days, it's almost impossible to execute an SEO campaign without also having a solid content marketing plan. Although SEO does take into account other things, such as the link portfolio and technical items such as the URL struct...
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...
No Need to Focus on Search Rankings
When it comes to SEO, most people think that the best way to measure success is to achieve excellent rankings for as many keywords as possible. While this is surely the mark of a successful SEO campaign, it isn't necessarily the best way to go about measuring success. In fact, rankings should be ...
Content Should Be Relatable to Your Audience
It doesn't matter what kind of business you have, it is always important to have plenty of content on your website to keep your audience happy. That may seem like a simple thing to do, but it is surprising how many businesses have the wrong idea on what this really means. Your audience should always...
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to ...
Make Sure Your Brand Shows Signs Of Life
When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate. We see this a lot, where brands market their businesses aggressively online until they get busy with other activities. Before they know it, they don't do their digita...
Results is the Main Goal of Digital Marketing
When we first start working with our clients, we spend a lot of time with them so that we can assess their goals. Depending on what their goals are, we then come up with a digital marketing strategy that will best help them achieve their goals. Typical goals could include: Getting more leads th...
Let Us Know Your Digital Marketing Concerns!
It's true that we help our clients increase their organic traffic through white hat search engine optimization practices. We have a proven track record of success and we know that our methods produce great results. Although this is what we focus on, we have learned that marketing should be looked at...
Be Aware of Your Brand When Developing Your Content Strategy
When it comes to content, you need to make sure that it matches your brand. It takes a while to build your brand, and once your brand is well established, your audience expects certain things from you. If you don't deliver on these expectations, your audience, whose members will eventually become cl...
Do Internal Content Links Make Sense for Your Brand?
When you have a website, it make sense that you want to create opportunities for people to stay on it for a longer time. In other word, people need to be given opportunities to discover the content on your website in a natural way. Sure, you will certainly have a navigational bar in order to help pe...
Fully Control Your Brand Message
When it comes to digital marketing, it stands to reason that you want to use it in a way that will allow you to control your own brand's message. On some level, you have total control over what happens. After all, you are in charge of your website's content and its appearance. However, there are ...
Types of Web Hosting and Their Impact on Digital Marketing
Website hosting is one of those things that everyone needs when creating a website. Unfortunately, not many spend enough time selecting the right hosting package for their needs. Did you know that poor website hosting can actually have a negative effect on results, and may even cause a loss of busin...
What to Do as You Start an SEO Campaign
The most important thing to understand about SEO is that it is a long term process. This means that you need to set up your SEO program and consistently execute it so that you can see the results you desire. It can take months or even years to begin to see traction on your campaign, and if you are...
Avoid Turnover in Your Marketing Department
When it comes to digital marketing, it is important to be consistent. This usually means that once you come up with a strategy, you need to give yourself enough time to execute it properly, and then after that, you need to give it enough time to actually work. It could take at least a year to get yo...
Top Reasons Why SEO is Slow
One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...
Digital Marketing Can Help You Grow Your Business
Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business. What this means completely depends on your end goal and the...
Content Marketing Shouldn’t Be Content by Committee
It's true that excellent content is a primary foundational element for your digital marketing plan. As part of our services, we always recommend that we consistently write and publish new content on a regular schedule. Over time, this consistent effort adds up and will help you achieve your goals, a...
Why Fixating on Rank is a Waste of Time
It is a misconception that rank is a measurement of how well your SEO is performing. These days, while it is still being measured, the end result is one that doesn't seem to have much of a bearing as to how well your website is performing organically overall. Also, at the end of the day, none of tha...
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program. Content marketing programs will naturally change over time, and they will also differ depending on the nature of the business or the industry. Although most content marketing schedules ...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
Your Digital Marketing Needs to Target the Right People
When it comes to digital marketing, small business owners need to understand that if your business is attracting a lot of people, this isn't necessarily the ideal scenario. You may believe that the more traffic you have coming to your website, the more successful, the better your business will be. W...
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? On some level, traffic dips are normal. But, when they are noticeable enough, they can really attract your attention. It is important that once you see these traffic dips that you ...
Make Sure Your Business is Solid Before Investing in Digital Marketing
When you first start your business, you may be eager to hit the ground running. You know that the key to getting the word out about your business lies in digital marketing. You have visions of running an aggressive campaign because you feel that this will help give your business the best chance of s...
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO. However, it can be a struggle balancing usability with the desire to get the website noticed in the search engines. Although SEO is the primary traffic source for a substantial amount of website owners, th...
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...
Startups: Wait Until You Get Established before Hiring a Digital Marketing Agency
As a startup, it is only natural that you want to start building brand recognition from the beginning. Creating brand awareness is crucial to business success as you need customers to purchase your products or services. It is essential to focus on your digital marketing efforts, as they can make or ...
Be An Educated Consumer When Hiring a Digital Marketing Agency
You know you need to hire a digital marketing agency. The problem is, there are so many out there it can be difficult to find one. The truth is, not every digital marketing agency will be a good fit for your business, and finding the right one is about more than just looking at a list of clients or ...
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content. If you have great, well-optimized content, you have a better chance of ranking in the search engines for important keywords, driving targeted traffic to your website, and converting that traffic into paying customers or clients. Most website owners th...
Social Media Doesn’t Impact SEO? Not Quite
Google has come out multiple times saying that social media (or social signals) are not used for ranking. So, does that mean that social media doesn’t impact SEO? Not at all. Social media is still a very important part of an overall SEO campaign because it indirectly has an impact on ranking over ...
Digital Marketing Can Help Businesses Attract Quality Niche Links
It's no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines. However, it is important to understand that it isn't just any old link that will do. The links have to be of a hig...
Seasonality and Marketing Your Brand Online
Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling ...
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...
Keep a Consistent Message Across All Platforms
When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...
Digital Marketing Checklist for Startups
As a startup, you are understandably excited to get the word out about your new business. When putting together your business plan, you should also be spending time planning out your marketing campaign, particularly your digital marketing. Your likely have limited resources, so you want to make sure...
Your Digital Marketing Message Needs to Match Expectations
The main goal of digital marketing is to spread the word about a business. There are other goals that can come about from this desire, such as getting new leads, boosting traffic to a website, or branding. Besides that, marketing is all about messaging. Everything that is done concerning digital ...
Don’t Hire Us Here’s Why
You're excited about your small business and you believe in it. You know that there is real potential for your business, and you are excited to get the word out. You might even think you need outside help to get things on track. Well, wanting to find help is a great thing, especially if you don't ha...
4 Things to Do Before Launching an SEO Campaign
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...
Are You Making the Most of Your Content?
A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...
Pay Attention to Marketing With Your Small Business
Small business owners are often stretched pretty thin. Chances are they don't have a lot of employees, which means they tend to wear many hats. As a result of this, some crucial business tasks may be glossed over, forgotten, or ignored. One of the things that gets forgotten is marketing. Small bu...
Social Media Promotion Is a Long Term Strategy
When it comes to digital marketing, there are many strategies that can be used to increase your online presence. Maintaining a consistent social media strategy is one of those activities that businesses can use to draw people to their brands. However, this can be difficult to achieve, especially in ...
It is Not Enough to Simply Like Your Business Idea
There's a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients. If you don't enjoy what you're doing, you won't stick with it through the ups and downs, and you'll give up before you ever see success. However, many startups mak...
Why Businesses Need To Invest In Digital Marketing
Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...
Be Careful Not to Trust the Wrong People
As a leader in your company, it stands to reason that you want to make the best decisions possible when it comes to marketing. You want your marketing efforts to attract the right people, and the efforts should also help convert them into paying customers. It may seem as if there is a lot of confli...
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers an...
Data Overcomplicates Digital Marketing
It's true that digital marketing has a lot of steps associated with it, but that doesn't mean that it has to be complicated. In fact, the exact opposite is true. Sometimes, the best plans are the simplest ones, and you want to implement a digital marketing strategy that is well thought out, but that...
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as "hired help" and not like a true...
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...
What We Do Now Will Pay Off in the Future
When it comes to getting the results you want for your digital marketing, it takes a lot of grunt work. This work is unglamorous, and it could take months of consistent execution of this plan before you see results. It can be unglamorous work, and it is easy to get frustrated and give up. However...
Don’t Take a Cookie Cutter SEO Approach
Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another. Depending on the industry you are in, you might find that there are SE...
Make Sure You Retain Control of Your Digital Assets
When it comes to digital marketing, there are several digital assets that you may have that are part of your campaign. This is especially true for your website (or websites) and social media accounts, which are likely going to be your main assets. Before working with a digital marketing agency, y...
Use Content to Keep Customers Engaged With Your Brand
Once a potential customer finds your brand, they don't necessarily make a purchase right away. Unless you find a way to keep them engaged, you might lose them. It's your content that will help them stick with you. When you publish content geared towards their needs, they will keep coming back for mo...