READ THE LATEST DIGITAL MARKETING ARTICLES:
Think About the Customer Journey When Designing Your Website
Your website should be the backbone of your digital marketing because it forms the basis of your online presence. Everything that you do online should connect in some way to your website. Your social media profiles will link to your website. You will likely add you website to your online advertising...
Do You Need to Change Your Social Media Strategy?
No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...
Are Titles for Your Content Effective As They Could Be?
When it comes to writing content, most of us spend a lot of time making sure that the internal structure of it is up to par. We check our spelling and grammar. We make sure our thoughts are well organized and that our writing is engaging. While these are certainly important to the process, they aren...
Your Technical SEO Night Need a Refresh
When was the last time you performed a technical SEO audit on your website? We see this all the time. The common idea is that once you take care of performing the audit and taking care of any technical issues you might have once is enough. Well, this isn't necessarily the case. You should check up o...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
Brand Strength Correlates with SEO Results
It's true that brand strength correlates with SEO results. You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. ...
Design Isn’t As Important As Usability
When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it's true that trends for what works online and...
Should You Ask for References When Hiring a Digital Marketing Firm?
You are searching for the digital marketing firm that is the perfect fit for your company. Every firm has a different way of doing things, and you just want to make sure that they understand your needs and know how to help you achieve your goals. While searching, you may be tempted to ask them for r...
Keywords Should Align With Audience
When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google's many algorithm change...
Everyone in Your Organization Should Learn SEO
Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...
Don’t Put Your SEO and Social Media on Hold!
Are you thinking of putting your SEO and social media on hold? Over the years, we have seen clients come and go for various reasons. However, no matter why they decide to walk away from our partnership, they need to remember one important fact - that SEO and social media are both ongoing and should ...
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...
Content Helps Build Audience Transparency
When doing business, customers want you to be as open and honest with them as possible. Your content is the perfect opportunity to let people know the details of your business and help them get to know you. It's true that people do business with those they like, know, and trust. This applies to ...
You Don’t Always Need Money to Solve Marketing Problems
Does something need to change with your digital marketing program? If something is going wrong in your business, the natural tendency is to fix the issue with marketing. In order to fix the issue quickly, the perception is that throwing money at the problem will fix it faster. This isn't necessarily...
You Can’t Predict or Forecast SEO Results
When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...
SEO Checklist for Site Redesigns
Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...
Keep a Consistent Message Across All Platforms
When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...
Content Doesn’t Need to Be Creative to Serve Your Audience
When creating content for your business's website, it is only natural to feel as if you need to get people to see it. One of the impulses you might have is to wrack your brain for ways to get people's attention. You may even feel as if you need to be creative so that you can maybe have some content ...
Put Customers First When Designing Your Website
When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn't be your main task. You need to make sure that your audience has a good user experience while they are on your site. If ...
Why SEO Is a Continual Learning Process
Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...
Understanding User Search Patterns for Effective SEO
Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of rel...
Blog Readers Are More Sophisticated Than You Think
One of the main purposes of a blog is to keep your readers engaged. That’s why you should always strive to provide content that’s relevant, interesting, and up to date. However, simply having a blog is not enough for a business. Today’s readers are sophisticated, which means that you need to p...
Don’t Stop Digital Marketing Even in Uncertain Times
When it comes to running a business, it isn't always smooth sailing. Situations outside of your control can make an impact, and you might be faced with some tough choices. Your instinct might be to downsize as much as possible in an effort to save costs, and one of the places you could be tempted to...
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers and p...
Don’t Overlook These SEO Steps During a Website Redesign
Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to ...
On Page SEO Is More Complex Than You Think
There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...
What Does Digital Marketing Mean for B2B?
It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception. With B2B companies, sales cycles tend to be longer, and leads need to be nurtured for several months or longer before they will become paying customers. Wi...
Develop an SEO Mindset for Success
Are you ready to embrace SEO success? This may seem like a silly question, but it is worth asking. Search engine optimization takes a while to get going, and the work can often be thankless for a long time until everything suddenly clicks together. It's worth examining this question so you can know ...
Reasons Why B2B Companies Need Social Media
When it comes to marketing your B2B business online, you want to give yourself every advantage. Although it may seem like activities such as regular posting on social media platforms may not be doing you a lot of good, this couldn't be further from the truth. It is so important to incorporate social...
Are Keywords Really That Important?
Search engine optimization is an important part of digital marketing. Many of us look at keywords as an important starting point when it comes to SEO. While that is the case, it is important not to get too attached to the idea of using keywords to help a website get noticed by the search engines. Wh...
Put Your Audience First with Digital Marketing
While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...
Seasonality and Marketing Your Brand Online
Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling ...
Fully Control Your Brand Message
When it comes to digital marketing, it stands to reason that you want to use it in a way that will allow you to control your own brand's message. On some level, you have total control over what happens. After all, you are in charge of your website's content and its appearance. However, there are ...
Top Reasons Why SEO is Slow
One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...
Do Internal Content Links Make Sense for Your Brand?
When you have a website, it make sense that you want to create opportunities for people to stay on it for a longer time. In other word, people need to be given opportunities to discover the content on your website in a natural way. Sure, you will certainly have a navigational bar in order to help pe...
Resolve Technical Issues to Help With SEO
Concerning search engine optimization, it is easy to forget that there are some technical items that need to be addressed. Most of us know that we need to perform certain activities, such as finding great keywords, regularly publishing new content, and having a well developed and high quality link p...
Make Sure Your Brand Shows Signs Of Life
When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate. We see this a lot, where brands market their businesses aggressively online until they get busy with other activities. Before they know it, they don't do their digita...
Don’t Write a College Essay on Your Company’s Blog
Content on your company's blog needs to be accessible to your audience. In other words, its chief purpose should be to please those who will read it, while also conveying your expertise. There are all kinds of strategies that you can do in order to accomplish this. All you need is to come up with a ...
SEO: A 5 Step Program
Sometimes it seems like almost anything can be done in “5 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 5 step program, but it certainly isn’t easy. In order to find SEO succes...
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...
Should You Outsource Your Social Media?
Social media has an important place in the world of digital marketing. Each of the platforms, such as Twitter, LinkedIn, and Facebook, gives your business chance to draw in a larger audience. This can lead to an increase in branding for your company, and over time this could help increase traffic to...
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO. However, it can be a struggle balancing usability with the desire to get the website noticed in the search engines. Although SEO is the primary traffic source for a substantial amount of website owners, th...
Ways to Integrate Trade Show Marketing and SEO
There was a time when trade shows were incredibly common, and even though there aren't as many as there used to be, they are still a crucial marketing tactic for many industries. However, if you decide to attend a trade show, it stands to reason that you want to leverage the experience as much as po...
Plan Your Digital Marketing for the Future
Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...
5 Things to Do as You Start an SEO Campaign
The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That’s why it’s in your best interest to lay the best possible foundation for the campaign to ...
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." It's true that companies need to have certain marketing tasks accomplished in order to see an increase in business. After all, without marketing, peop...
How Good Does Your Content Need To Be?
When it comes to carving an effective space for your business online, content marketing remains at the top of the list. It enhances nearly every other strategy that exists in the digital space. Excellent content gives the search engines more chances to rank your pages well in the search results. Gre...
Develop a Mindset to Make SEO a Success a Reality
When it comes to marketing your business online, it stands to reason that you want to achieve success sooner than later. With plenty of digital marketing strategies at your disposal to use, though, it can be difficult to decide the path to take to give your business the success you want. One of t...
4 Ways to Supplement an SEO Campaign
Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...