READ THE LATEST DIGITAL MARKETING ARTICLES:
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...
Digital Marketing Can Help You Grow Your Business
Clients often ask us, how can they know if their digital marketing is actually working? The simplest answer to that question is that you will know if your digital marketing program is working if you have experienced an increase in business. What this means completely depends on your end goal and the...
Content Marketing Shouldn’t Be Content by Committee
It's true that excellent content is a primary foundational element for your digital marketing plan. As part of our services, we always recommend that we consistently write and publish new content on a regular schedule. Over time, this consistent effort adds up and will help you achieve your goals, a...
Why Fixating on Rank is a Waste of Time
It is a misconception that rank is a measurement of how well your SEO is performing. These days, while it is still being measured, the end result is one that doesn't seem to have much of a bearing as to how well your website is performing organically overall. Also, at the end of the day, none of tha...
Do You Need to Improve Content for SEO?
It is true that content can help boost your organic search results because it is closely tied to your SEO program. Content marketing programs will naturally change over time, and they will also differ depending on the nature of the business or the industry. Although most content marketing schedules ...
How Much Content is Enough
It's a well known fact that content forms the base of a good digital marketing plan. Visitors love to see great content on your site, and this will draw visitors in from all over the internet, including the search engines, from advertising efforts, and from social media. We do know that not havin...
Your Digital Marketing Needs to Target the Right People
When it comes to digital marketing, small business owners need to understand that if your business is attracting a lot of people, this isn't necessarily the ideal scenario. You may believe that the more traffic you have coming to your website, the more successful, the better your business will be. W...
4 Reasons Why Your Search Traffic Has Dipped
Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? On some level, traffic dips are normal. But, when they are noticeable enough, they can really attract your attention. It is important that once you see these traffic dips that you ...
Make Sure Your Business is Solid Before Investing in Digital Marketing
When you first start your business, you may be eager to hit the ground running. You know that the key to getting the word out about your business lies in digital marketing. You have visions of running an aggressive campaign because you feel that this will help give your business the best chance of s...
Website Usability is Important to SEO
There is a clear link between website usability and digital marketing, particularly with SEO. However, it can be a struggle balancing usability with the desire to get the website noticed in the search engines. Although SEO is the primary traffic source for a substantial amount of website owners, th...
It’s Impossible to Put a Timeline on SEO Success
When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...
Startups: Wait Until You Get Established before Hiring a Digital Marketing Agency
As a startup, it is only natural that you want to start building brand recognition from the beginning. Creating brand awareness is crucial to business success as you need customers to purchase your products or services. It is essential to focus on your digital marketing efforts, as they can make or ...
Be An Educated Consumer When Hiring a Digital Marketing Agency
You know you need to hire a digital marketing agency. The problem is, there are so many out there it can be difficult to find one. The truth is, not every digital marketing agency will be a good fit for your business, and finding the right one is about more than just looking at a list of clients or ...
Don’t Hold Your Content Back by Making These 5 Mistakes
At a very basic level, SEO is all about content. If you have great, well-optimized content, you have a better chance of ranking in the search engines for important keywords, driving targeted traffic to your website, and converting that traffic into paying customers or clients. Most website owners th...
Social Media Doesn’t Impact SEO? Not Quite
Google has come out multiple times saying that social media (or social signals) are not used for ranking. So, does that mean that social media doesn’t impact SEO? Not at all. Social media is still a very important part of an overall SEO campaign because it indirectly has an impact on ranking over ...
Digital Marketing Can Help Businesses Attract Quality Niche Links
It's no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines. However, it is important to understand that it isn't just any old link that will do. The links have to be of a hig...
Seasonality and Marketing Your Brand Online
Depending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling ...
Why SEO Shouldn’t Wait Until “Later”
Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...
Keep a Consistent Message Across All Platforms
When it comes to digital marketing, there are many different platforms that you could be operating from. Whether you are posting content to your website, sharing one of your product videos on social media, or operating a pay per click advertising campaign, you need to make sure that your messaging i...
5 Ways to Keep Your Website Safe from Hackers
Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...
Blog Best Practices You Might Be Missing
Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...
Digital Marketing Checklist for Startups
As a startup, you are understandably excited to get the word out about your new business. When putting together your business plan, you should also be spending time planning out your marketing campaign, particularly your digital marketing. Your likely have limited resources, so you want to make sure...
Your Digital Marketing Message Needs to Match Expectations
The main goal of digital marketing is to spread the word about a business. There are other goals that can come about from this desire, such as getting new leads, boosting traffic to a website, or branding. Besides that, marketing is all about messaging. Everything that is done concerning digital ...
Don’t Hire Us Here’s Why
You're excited about your small business and you believe in it. You know that there is real potential for your business, and you are excited to get the word out. You might even think you need outside help to get things on track. Well, wanting to find help is a great thing, especially if you don't ha...
4 Things to Do Before Launching an SEO Campaign
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...
Are You Making the Most of Your Content?
A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...
Pay Attention to Marketing With Your Small Business
Small business owners are often stretched pretty thin. Chances are they don't have a lot of employees, which means they tend to wear many hats. As a result of this, some crucial business tasks may be glossed over, forgotten, or ignored. One of the things that gets forgotten is marketing. Small bu...
Social Media Promotion Is a Long Term Strategy
When it comes to digital marketing, there are many strategies that can be used to increase your online presence. Maintaining a consistent social media strategy is one of those activities that businesses can use to draw people to their brands. However, this can be difficult to achieve, especially in ...
It is Not Enough to Simply Like Your Business Idea
There's a lot that goes into starting a successful business, and it is true that actually liking what you do is one of the ingredients. If you don't enjoy what you're doing, you won't stick with it through the ups and downs, and you'll give up before you ever see success. However, many startups mak...
Why Businesses Need To Invest In Digital Marketing
Most of us know that digital marketing is important. We understand that the old ways of marketing offline are no longer as effective as they used to be. We know that we should have a solid presence online, no matter if the older ways of marketing, such as word of mouth, still generate a considerable...
Can You Prove That SEO Works?
There's no way to avoid this - receiving organic traffic from the search engines is something that has to be earned over time. When executing an SEO program, it could take months, if not a year or more, to really see that the consistent efforts of the program are paying off over time. However, when ...
Be Careful Not to Trust the Wrong People
As a leader in your company, it stands to reason that you want to make the best decisions possible when it comes to marketing. You want your marketing efforts to attract the right people, and the efforts should also help convert them into paying customers. It may seem as if there is a lot of confli...
Create Brand Trust with Your Content
Your brand relies on customers to succeed, which means that your brand must be trustworthy. Some brands try to artificially create this trust through their advertising campaigns or other marketing methods. While these may work to some extent, this isn't necessarily the best approach. Customers an...
Data Overcomplicates Digital Marketing
It's true that digital marketing has a lot of steps associated with it, but that doesn't mean that it has to be complicated. In fact, the exact opposite is true. Sometimes, the best plans are the simplest ones, and you want to implement a digital marketing strategy that is well thought out, but that...
Your SEO Firm is Your Partner
There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as "hired help" and not like a true...
Do I Really Need a Blog?
One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...
What We Do Now Will Pay Off in the Future
When it comes to getting the results you want for your digital marketing, it takes a lot of grunt work. This work is unglamorous, and it could take months of consistent execution of this plan before you see results. It can be unglamorous work, and it is easy to get frustrated and give up. However...
Don’t Take a Cookie Cutter SEO Approach
Are you looking to hire a digital marketing service provider to take care of your search engine optimization? If so, it's important to do your research in advance so you can know if you are a good fit to work with one another. Depending on the industry you are in, you might find that there are SE...
Make Sure You Retain Control of Your Digital Assets
When it comes to digital marketing, there are several digital assets that you may have that are part of your campaign. This is especially true for your website (or websites) and social media accounts, which are likely going to be your main assets. Before working with a digital marketing agency, y...
Use Content to Keep Customers Engaged With Your Brand
Once a potential customer finds your brand, they don't necessarily make a purchase right away. Unless you find a way to keep them engaged, you might lose them. It's your content that will help them stick with you. When you publish content geared towards their needs, they will keep coming back for mo...
Traffic Disappearing? It Won’t Always Be Consistent
When it comes to digital marketing, your main goal is likely to receive an increase in targeted traffic. In order to do this, you will want to employ different strategies. For example, SEO is a big part of digital marketing, as well as content marketing, social media, and even paid advertising like ...
PageRank Is Not Important for Digital Marketing Success
Once the prime measurement of success of success, PageRank was highly regarded and always talked about. Clients would tell us that they wanted to rank in certain spots for certain keywords, and at the time, this was a decent measurement of how well a digital marketing program was working. After Goog...
SEO Blog Writing Myths to Ignore
Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there’s an abundance of advice out there about...
Guide to Collaborating with a Digital Marketing Agency
Once you decide to hire a digital marketing agency, it marks the beginning of a potentially successful partnership. However, your work isn't done once you hire them. You are going to need to play a somewhat active role in the process, especially if you are working with an agency that is dedicated to...
Keep Your Blog With New Content
It's true that a blog is one of your greatest tools for digital marketing because it is one of those activities that has countless benefits. Businesses should maintain a blog, or a regular channel for publishing new articles, for a variety of reasons. These include giving your audience reasons to ...
SEO Can’t Stand Alone – Diversify Your Digital Marketing
When it comes to digital marketing, it is so important not to rely on any one strategy. Many believe that it is okay to pick a strategy, like SEO, and then completely rely on it while ignoring the rest. The truth is, all the methods for marketing digitally work in tandem with each other, and it is n...
Don’t Have Buyer’s Remorse When Hiring a Digital Marketing Agency
You decided that you need help with your digital marketing, so after you've vetted a handful of agencies, you've settled on the one that you believe will help you get the results you really want. You understand the process, and you both know exactly what needs to be done in order to execute the proc...
Rankings Aren’t a Good Measure of SEO Success
Clients often come to us and ask how long it will take before they can start to rank for keywords that will get them noticed in the search engines. At face value, the question is an innocent one, and is designed to assess the results of the SEO program. However, the question also completely misse...
Hiring Digital Marketing Experts Requires You to Trust Us
When you hire digital marketing experts to help you grow your business, it requires a certain level of trust and understanding on your part. Each business is unique, but the process of digital marketing is similar no matter what industry your business is in. We take a personalized approach, and once...
SEO Mistakes Web Developers Make
SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren’t SEO professionals (just as SEO professionals aren’t web developers!). Sure, they might have s...