Before Launching an SEO Campaign
This article was published on June 28, 2021
Categorized in: SEO
If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign:
Research
Whether you’re handling SEO yourself, hiring an in-house SEO professional, or outsourcing SEO activities, it’s important for a website owner (or person responsible for the company website) to have a basic understanding of what SEO is and how it works. The SEO industry has evolved drastically even within the past few years so it’s important to do some research on current best practices in order to keep the website out of trouble and hire an SEO professional that follows the rules and will be a good match.
Review budget
While website owners don’t make direct payments to the search engines for organic search placement, that doesn’t mean that it’s “free”, even if an existing employee is taking on SEO responsibilities. Done well, SEO requires a significant investment in time and resources, which translates to cost. Like most things, you get what you pay for in the SEO world. A cheap SEO service will get you cheap work and little to no results. If you want to do SEO right, you need to have adequate budget to hire a professional who knows what they are doing.
Clean up your website
If your website is sub-par that should be the first priority before investing in SEO. Hire a web developer/designer to get your site in order. It should be modern, user-friendly, fast, and mobile. There’s no sense in driving organic search engine traffic to an outdated, non user-friendly site. And don’t forget to set up Google Analytics and Google Search Console in order to monitor traffic.
Set realistic goals
One of the most important things to understand about SEO is that it is a long-term strategy. It can take months or even years to see organic traction, the timeframe largely depending on keyword competition. If you think SEO is a magic fix and you’ll shoot up to top 5 ranking for priority keywords overnight, you’re in for a rude awakening. Instead, set more realistic goals, like improving organic traffic year over year.
Only once you’ve done these four things are you truly ready to launch an SEO campaign. Remember, SEO requires time and resources. You’re wasting both and setting yourself up for failure if you don’t take the time to truly understand it, invest adequate resources, design a modern, user-friendly website, or have realistic expectations.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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