Is Your Digital Marketing Approach Disjointed?
These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality agency that can help you meet your needs. You also may be wondering if you should take advantage of the expertise of these agencies.
Even though it may appear to be a good idea to outsource to agencies that specialize in certain functions, this may not be the best approach for you. In order for digital marketing to succeed, it needs to be cohesive. Each piece of the puzzle needs to be treated with the end goal in mind, and when you outsource to several agencies, this can’t happen.
It’s About the End Results
Rather than adopt a mindset of specializing in each of the separate parts, you should, instead, consider hiring an agency that specializes in delivering the best overall results possible. When it comes to digital marketing, it is all about the big picture. Clients have in mind that they want to achieve certain results, and those results will be taken into consideration when the agency develops a unique plan that will help you achieve your goals. When a digital marketing agency focuses on the end results, it helps increase your success.
To draw an analogy from football, all the teams that have achieved greatness have had an amazing quarterback orchestrating the offense. Think of your digital marketing plan as a quarterback. There could be plenty of talented players on the field, but without a great quarterback, the team won’t see results. You can have the best wide receiver in football on your team, but if the quarterback isn’t an accurate passer, it won’t matter.
The same is true of your digital marketing plan. It doesn’t matter if each of the pieces of the puzzle (social media, content marketing, etc) are done by industry experts. If the plan itself isn’t any good, then you won’t see the results you want.
Find a Middle Ground
That isn’t to say that your digital marketing agency can get away with poor quality work, as long as the plan is good. That isn’t the case at all! Each of the pieces of the plan need to be executed in the highest quality way possible. However, all they need to do is be “really good” at each of the pieces. Remember that digital marketing is all about driving results. What you might consider an excellent piece of writing actually may not perform well in the search engines.
Remember that it is all about finding a middle ground. The agency needs to excel at delivering the best results possible, which means that they need an amazing understanding of how all the pieces fit together. This is what will get you the results you want. If you start hiring to other agencies for certain specialty areas, you could harm your results by diluting your efforts. It’s all about how everything works together.
Categorized in: Digital Marketing
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