Don’t Overthink Your Video Marketing Campaigns

Written by Nick Stamoulis

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Video marketing is a valuable part of any digital marketing campaign. Videos are a nice way to get people to engage with your brand, but they only work if the videos are done well. It is a misconception that videos need to be perfect before being launched. Perfection can be difficult to achieve, and it also isn’t necessary in order for the videos to become well received. However, they do need to be done well enough. Videos that have blatant errors and production errors are also difficult to watch.

In other words,  balance needs to be achieved. You don’t want to overthink your videos, but you also shouldn’t want to post poor quality content. The main thing is to not overthink the process. Here are some tips:

Make Sure Your Brand is Well Represented

When creating videos, it stands to reason that you will want to create something that best represents your brand. Part of this is to make sure that you are delivering video content that will resonate with your audience. You have to make sure it is something that they actually want to see! This desire to create content that sits well with your audience is a surefire way to make sure the brand is well represented. However, that is not the only that that will make the audience happy, the videos need to be well produced, as well.

Find Balance When Making Videos Look Professional

As mentioned above, videos do need to look as professional as possible. Keep in mind that doesn’t mean you need to overdo it and hire a complicated camera crew and professional voice actors and video editors. However, there is no need to take things this far. This can be rather complicated, but the reality is that you can even put together a high quality video simply by filming it on your phone and editing it yourself! You just need to put the best video together with the resources you have available. You can easily make it look professional using in-house tools.

Videos Should Be Scripted and Rehearsed Before Filming

There is nothing more distracting that a video where the presenter or voice actor is stumbling over his or her words. You should absolutely write a script that will match the content, please your audience, and take the video to the next level. Coming up with a script, however, isn’t enough. Whomever is presenting the video should rehearse it maybe even memorize it as best as he or she is able to make sure that the video sounds as good as possible. Besides, reading from a script on video isn’t professional!

When it comes to creating a great video marketing campaign, it is important not to overthink it. It’s true that videos need to be professional and the content needs to please the audience. Not only that, but it is a good idea for the person in the video or doing the talking to rehearse before filming begins. The goal is to create something that will best represent your brand.


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