Measuring Year Over Year Organic Growth

Written by Nick Stamoulis

Now that January 2015 is well under way, it’s time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year’s worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any surges of traffic? Any “big win” referral links that amounted to hundreds of visitors? Which blog posts did the best organically and socially? The more you know about how well your site performed in 2014 versus 2013, the better prepared you are for 2015!

Take a look at these numbers below. If I just looked at those high level numbers, 2014 was actually a down year overall (12%), but there was a 55% growth in Google organic traffic.

Traffic Overall

Organic Growth

That’s a huge win for SEO! But how can you have 200k more visitors from Google and still be down 12% overall? Well, when you look at the individual sources of traffic you see that a big chunk of that loss comes from fewer PPC visitors, which is directly related to the fact that our client slashed their PPC budget in 2014. Less money means less paid traffic, plain and simple. That’s why it’s important to not look at your SEO numbers in a silo; they all have an effect on each other! I’ve seen this happen many times with multiple clients. If you don’t figure out the WHY when numbers drop (or grow), you sometimes assign blame unfairly. Maybe it’s not your SEO program at fault; maybe there has been a shift in the market, a new competitor entered the field, a change in consumer demand, etc. Be careful to not lose the forest for the trees when it comes to measuring your year over year organic growth! You might be selling yourself and your SEO program short.

Meanwhile, traffic to their blog is up 16.58% (52,079 vs. 44,671) from 2013 to 2014, which is great considering we only took over their blog in August of 2014. But in that short amount of time we’ve written dozens of posts, some of which went from 0 visitors (being brand new) to over 2,300 visitors in just three months! Of those 2,300 visitors, over 1,700 of them came from Google; I’d argue that’s a real SEO win! Remember, each new URL starts from square one when it comes to organic value. That blog post has to earn its way up the SERPs by aging, acquiring links and social shares naturally, proving its value to the readers (and subsequently Google) and so forth. We can’t force feed a blog post into the SERPs and have it hit the #1 spot overnight. Sure, some things can and will go viral but you can’t pin your SEO hopes and dreams on one piece of content. While that one blog post is a nice thing to hang our hat on, obviously not every new post did that well, but even 100 new visitors contributes to the bottom line.

When you combine the 100s of visitors pulled to the new blog posts PLUS the thousands of visitors that are being driven to the older and more trusted posts, you can see how traffic to the blog can increase by almost 10k visitors in a short amount of time. Imagine where we will be in another year, especially once we dive into the blog posts that did really well and figure out what exactly it was about them that made people read and share and link. Again, you have to look at the big picture and see how one hand washes the other!

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: