Be Sure to Check SEO Statistics for Year Over Year

Written by Nick Stamoulis

There’s no doubt that search engine optimization is all about the long game because it could take some time before you can really assess how effective it is. If the SEO program is executed well, you will surely see results. However, when those results happen could be somewhat unpredictable because at the end, results will depend on the search engines.

While you wait for results, it is important to keep working the program. Regularly post new content on the website. Share that content in social media. Work at link building in a natural way. Make sure the website is optimized well. meanwhile, as you check your statistics, it could be discouraging because of how long it takes to see results.

However, it really is a good idea to monitor statistics regularly because it is the only way you can know if the SEO program has begun to work. This sin’t something that you should do only a monthly basis, either. It is so important to check the stats for year over year, as well. Here’s more information:

SEO Programs Work Over Time

When the SEO program is well composed and also well executed, it is true that you will begin to see a rise in organic traffic. However, the upswing could be so subtle, you might miss it if you only look at a granular level. In order to really know how well the program is doing, you should look at the statistics for year over year.

For example, let’s say that your traffic dipped a little bit from March to April of a given year. This may not be a cause for concern. Is traffic up overall from April of the previous year to April of the current one? If the answer is yes, there isn’t a cause for concern. This shows that traffic could go through natural dips periodically depending on the industry.

Seasonality Could Be a Factor

The reason for this is that seasonality could be a factor when it comes to SEO. In order to discover what your company’s seasonal patterns are, you should always take a look at the year over year data. Some businesses are clearly seasonal, but for some, the patterns may not be as obvious. For example, a business selling pools will be busier during the summer months. Seasonal patterns for a manufacturing company may not be as obvious but they could still be there.

For example, if you notice a dip in traffic between March and April of the same year, it could be helpful to look at the year over year data. Did traffic dip those months of the previous year? How about the year before that? If the answer is yes, then it could be that you have uncovered a seasonal pattern and that your traffic will eventually rise again.

When it comes to assessing data to show how effective an SEO program is, it is valuable to look at the numbers for year over year.

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