Pay Per Click Management Services

Speak to a Marketing Strategist
Pay Per Click Management Services

Our PPC Advertising Solution at a Glance

 
Insightful audit report highlighting structural, targeting, and cost-efficiency issues.
 
Strategic PPC plan tailored to business goals with audience intelligence and keyword precision.
 
Expert campaign setup and live management, including ad creation and targeting.
 
Performance tracking and iterative optimization focused on conversions and profitability.
 
Management at the following networks: Google Ads, Microsoft Advertising, Meta Advertising, LinkedIn & others.
 
Proactive problem-solving to avoid typical PPC mistakes and maximize returns.

Pay Per Click (PPC) Management Process:

Pay Per Click Management Services

PHASE 1

Digital Ad (PPC) Audit

The process of creating an effective PPC strategy is to first perform an audit of your existing digital ads. This will be a full analysis of all your current PPC campaigns to evaluate their effectiveness and uncover new opportunities. We start by evaluating account structure to discover if your campaigns, ad groups, and keywords are organized and aligned to your business objectives. The process begins with us looking at the new or existing PPC accounts to determine if the ad groups, campaigns, and keywords are all aligned with your business goals. We then review keyword performance, match types, and negative keywords specifically to review their performance and find ways to improve efficiency. From there, we assess your ad copy for relevance, engagement, and click-through rates (CTR). We also need to review your ROI, so for that we look at your budget allocation and bidding strategies. Finally, we evaluate information like your geolocation settings, audience targeting, performance of your landing pages, and track your conversions so that we can improve your measurable outcomes.

PHASE 2

Digital Ad (PPC) Strategy

After the evaluation stage, we then work towards creating a strategy for your digital ad, or PPC, campaigns. Here, we work towards creating a customized strategy for your digital ads that will help you achieve your marketing objectives and business goals, such as increasing conversions, bringing in leads, improving brand awareness, and bringing new visitors to your website. Researching your audience allows you to discover their key demographics, behaviors, and interests, which will help you target the right audience during campaigns. Part of creating a strategy includes selecting keywords and other high-intent terms that align with campaign goals. In this stage, we create effective and persuasive ad copy that aligns with the campaign, design visual and engaging creatives for the campaign, and implement effective bidding strategies. We also optimize landing pages to maximize conversions, and also work within budget, allocating it strategically. We monitor performance of the strategy through analytics and make strategic adjustments as needed. The goal is to make sure that the campaign is as effective as it could be and with a good ROI.

PHASE 3

Digital Ad (PPC) Implementation

Once the digital advertising PPC strategy is created, it is time to put it into action. We set up new accounts if needed or refine your existing accounts to maximize effectiveness. As part of this phase, we structure the campaigns to maximize results and strategically organize ad groups. PPC ad copywriting or digital display ad design development is part of this process if needed. We also fine-tune various targeting parameters, such as audience demographics and locations, to ensure we are targeting the right people for the campaign. We also develop effective keyword lists for targeting, which includes match types and negative keywords. From there, we know that good ad copy is important, and along with appealing visual ads, we know these can make or break the campaign. We also customize the budgets and bidding strategies to maximize campaign performance and align with business goals. In this stage, we also test the landing pages and implement performance tracking to measure results.

PHASE 4

Digital Ad (PPC) Measurement

In the next phase after implementation, we measure the digital ad (PPC) campaign to evaluate its success and determine if any strategic adjustments need to be made. This involves monitoring the data, analyzing it, and interpreting it to evaluate campaign performance. We establish KPIs, or key performance indicators, like click-through rate (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). We achieve this by using analytics tools and examining metrics like impressions, audience engagement, and clicks. Through conversion tracking, we are able to determine if campaign performance aligns with business objectives. We use data analysis tools and techniques to highlight trends, strengths, and areas that need improvement. Through regular reporting, we are able to provide insights that could allow us to adjust campaign targeting, refine bidding strategies, and make changes to ad creative. The goal is to improve the effectiveness of the campaigns and achieve tangible results.

Outcomes We Can Help You Achieve

– Generate more qualified leads from paid digital advertising.

– Reduce spending on irrelevant PPC clicks.

– Improve your ROI on PPC advertising.

– Turn more PPC ad clicks into leads and sales.

– Discuss your pay per click advertising goals.

FAQs About Brick Marketing's PPC Service

What is the first step in your PPC management process?

We begin by auditing your existing advertising accounts and results. We review campaign structure, targeting, ad copy, bidding, budgets, landing pages, and conversion tracking. The findings help us identify wasted spend and set priorities for your PPC strategy.

How do you create an effective PPC strategy?

We build the strategy around your goals, audience, and advertising budget. We select targeting and keywords, plan ad messaging, set bidding priorities, and align landing pages with the offer. We also define the actions we will track to evaluate performance.

Who manages PPC campaign creation and optimization?

Our team handles campaign setup, keyword research, ad copy, targeting, and bid management. We monitor results and adjust keywords, ads, budgets, and landing pages as needed. Ongoing testing helps us identify which changes support your campaign goals.

How do you measure success in PPC advertising?

We evaluate conversions, cost per acquisition, and return on advertising spend alongside clicks and traffic quality. We compare results with your campaign goals and use the findings to adjust targeting, bids, ads, and landing pages.

Which advertising platforms do you manage?

We manage campaigns on Google Ads, Microsoft Advertising, Meta, LinkedIn, and other networks that fit your goals. We select platforms based on the audience you need to reach, your offer, and how you want to measure results.

How do you reduce spending on irrelevant clicks?

We review keyword match types, negative keywords, geographic targeting, and audience settings to identify avoidable spend. We also adjust bids, budgets, and underperforming ads as performance data shows where campaigns need improvement.

What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that provides digital services, custom training, marketing consulting and fractional CMO solutions.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

Speak With a Marketing Strategist About Brick Marketing

Brick Marketing Client Reviews:

Brands & Clients Brick Marketing Has Helped:

Brick Marketing's Case Studies:

Where Brick Marketing Is Featured, Trusted & Active: