Full Service Customized Digital Advertising (Pay Per Click) Services Include the Following:
Before we discuss your pay per click advertising program, we listen to our clients to discover what their wants and expectations are. This allows us to gain invaluable insight into their goods and services and learn what sets them apart.
Our PPC Specialist is Google Adwords Certified and will work directly with you on all aspects of your digital advertising campaigns.
PPC Keyword Research
We conduct extensive PPC research into which keywords and phrases will provide our clients with the maximum return on their investment.
We identify niche opportunities within your industry in the digital ad marketplace to give you a competitive edge.
PPC Account Organization
We organize the structure of the pay per click account into AD Groups or “groupings” based on the relevancy and similarities of the keywords we have researched for you.
Digital Ad Copywriting
Our team of seasoned writers will put together the copy of your ADs and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer.
Landing Page Optimization
Our digital advertising experts will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads.
Digital Advertising Conversion Tracking
We will implement the tracking on your website and we make sure that before we “launch” or activate your digital advertising account(s) that the tracking is operational.
Optimization & Reporting
Based on your specific needs we will conduct keyword level bid optimization changes and provide you with ongoing reporting and communication as needed.