Focus on the Right Things in Digital Marketing
This article was published on May 18, 2021
Categorized in: Digital Marketing
When it comes to digital marketing, it’s true that there are a lot of things that you can do. Your time and resources aren’t endless, so you need to be in the mindset to focus on the right activities. If you focus on the wrong things, your results won’t be as good as you hope. If you manage to focus on the right activities, this will go a long way to helping your results.
Too often, businesses think that they know what is best for them. However, you have hired a digital marketing agency for a reason. You should trust their expertise! Here’s more information about this:
Be Realistic About Your Expectations
The first thing you will need to do is make a plan. Draw out your ideas on paper and be realistic about your expectations. This is one area where you can’t wing it or throw something up and see if it sticks. Developing an effective digital marketing strategy means coming up with a plan for what you’ll do, setting a deadline for it to go into effect, and having a backup plan in case something doesn’t go the way to thought it would. In other words, you should always plan for the unexpected. There are tools available to help organize, analyze, and manage your campaigns. Not only that, but it takes times to really get things going.
Learn How to Develop Effective Content
When you think of content, what immediately comes to mind? Do you think of social media posts, Twitter updates, or blog articles? Content can be many things, and it can be focused on gaining more traffic, bringing in more leads, and converting leads into sales.
Your content needs to tell a story that engages your audience. It’s more about knowing your target market and what their problems are, and presenting your service as a solution to those problems. Content is everything from articles posted on social media channels, blog posts, tweets, Instagram stories, and Pinterest pins.
Be Strategic but Flexible
Remember that you need to plan for the unexpected. Have a little flexibility in your plans and expect things to change from time to time. Leave room in your calendar for meetings that may come up with new clients, unexpected events, and any changes that need to be made along the way.
Here are some questions you should ask you that will help you develop your ideal plan.
- Where is most of my traffic coming from?
- What tools have been the most effective?
- What things can I improve on?
Analyze your progress and see what improvements, if any, will help you be more successful in your digital marketing plans.
Know What Your Goals Are
Your goals will have a lot to do with how you create your plan. Ideally, your main goal will be to use your website to generate new business by increasing traffic and leads. Everything that you do should fall in place e around it. That means going where the traffic is and putting your content in front of them. Be creative and create infographics with statistics, quotes, and other ideas that will keep your target market reading your content and wanting to know more. Your content should be engaging and shareable across multiple social platforms, leading back to your website to close the deal.
To have a successful content marketing strategy, you need to have a clear vision of your goal, a plan to help you reach it, and the tools to help you manage everything. Understanding the process makes it much easier to come up with a plan that is flexible and executable with good results.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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