Social Media Articles
Get the Most Out of Your Social Media Investment
Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives w...
Social Media Doesn’t Impact SEO? Not Quite
Google has come out multiple times saying that social media (or social signals) are not used for ranking. So, does that mean that social media doesn’t impact SEO? Not at all. Social media is still a very important part of an overall SEO campaign because it indirectly has an impact on ranking over ...
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
B2B Social Engagement Is About Lead Nurturing
Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...
5 B2B Social Media Tips to Follow
Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs. They still think it’s more for B2Cs and aren’t quite sure how to leverage it. The truth is, social media is an important p...
Social Media and Content Should Work Together
There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...
Stagger Social Posts for Maximum Exposure
There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...
Social Media is a Two-Way Street
By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...
5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...
B2B Social Media Guidelines to Follow
It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...
Tips to Improve Your Social Media Strategy
It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...
The Different Types of Social Media Experts
Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...
Social Media Impacts Your Brand
Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't the only thing it's good for! Social media can also impact how people experience your brand, which not only drives traffic to yo...
Tips to Get Social Media Followers to Convert
When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...
Reasons to Be Active in Social Media
Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...
Let Your Social Media Firm Do Their Job!
When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...
Social Media Channels Can Deliver Instant Traffic
Sometimes SEO feels very much like a complicated game of “hurry up and wait.” You spend so much time and effort optimizing your website, but until Google recalls your website and recognizes what is new those changes might as well not even be there! You spend hours every week creating fresh conte...
Social Media Automation Rules to Follow
Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...
5 Tips for Curating Social Media Content
If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...
Are Your Employees Using LinkedIn?
LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...
Outsourced or In House Social Media: Why Not Both?
When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...
Facebook Is Still King of the Social Jungle
A lot of people are experiencing Facebook burnout. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse,...
Do Your LinkedIn Groups Research to Increase Visibility
According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users is a member of 1-9 Groups. The sec...
Do’s and Don’ts of Responding to Negative Social Media Comments
If you’re willing to put the time in, social media is great for business. It serves as an outlet to inform your target audience, gain exposure, and make connections. Yet, it’s not always going to be sunshine and rainbows. A social media page opens your business up to receiving comments of any va...
Make the Most of Your LinkedIn Posts
First things first, If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...
Responding to Comments is Part of a Social Marketing Campaign
There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that’s all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated ofte...
Why B2Bs Should Be Using Facebook, Not Just LinkedIn
There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...
5 Things to Do When Curating Content for Social Media
Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requ...
3 Ways to Get More Twitter Followers
Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...
Can Social Media Really Help You Sell?
It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...
Social Media Can Be A Great Source of Immediate Traffic
It's important to understand that SEO is a long-term; building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...
New B2B Social Followers Aren’t Ready to Buy
There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy wi...
True Facebook Promotion is No Longer Free
One of the most important places to market your business today is via social media. No matter who your target audience members are there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evid...
Social Traffic Can Hold You Over While You Waiting for Organic Traffic
Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversi...
Keep Your Social Media Strategy Mobile Friendly
If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...
3 Signs That Your Social Media Campaign is On The Right Track
Social media is a necessary component of an online marketing strategy today. If you aren’t active in social media you are missing out on chances to interact with your target audience, share information, generate traffic to your website, and increase your online visibility. If time and resources ar...
Who Has Your Social Logins?
We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc.) and hasn't been too eager to send th...
How Do You Determine Social Media Success?
In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers’, being active i...
B2B Social Advertising is For Long Term Leads
A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to conten...
Not All Social Media Activity Should be Outsourced
We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a...
Define the Goals of Social Media Marketing to Find ROI
Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns...
Share B2B Content on LinkedIn
An Internet marketing campaign should be well rounded in order to increase website visitors from a variety of sources. SEO is an important component, however it’s a long-term strategy. Optimizing B2B content doesn’t mean that it will shoot to the top of the search engine results page. In additio...
Protecting Company Social Accounts from Rogue Employees
It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet...
How to Increase Your Twitter Follower Count
Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would fin...
Sometimes One Tweet Can Equal One Sale…Sort Of
Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll d...
Social Media Pages Are Primary Sources of Information
Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Popshop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary soc...