Social Media Articles
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
Stagger Social Posts for Maximum Exposure
There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...
Social Media is a Two-Way Street
By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...
5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...
Tips to Improve Your Social Media Strategy
It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...
The Different Types of Social Media Experts
Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...
Social Media Impacts Your Brand
Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't the only thing it's good for! Social media can also impact how people experience your brand, which not only drives traffic to yo...
Tips to Get Social Media Followers to Convert
When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...
Reasons to Be Active in Social Media
Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...
Let Your Social Media Firm Do Their Job!
When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...
Facebook Ads: Page Likes or Post Boosts?
When it comes to online marketing today, it’s necessary to have an integrated strategy that incorporates many different channels. It’s not like you can say, “I just want to do SEO, not social media.” Sorry, it doesn’t work that way. It’s all tied together. Social visibility results in so...
Twitter is Giving Google Access to Their Update Stream
From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the “firehose”. Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for...
Social Media Channels Can Deliver Instant Traffic
Sometimes SEO feels very much like a complicated game of “hurry up and wait.” You spend so much time and effort optimizing your website, but until Google recalls your website and recognizes what is new those changes might as well not even be there! You spend hours every week creating fresh conte...
Social Media Automation Rules to Follow
Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...
5 Tips for Curating Social Media Content
If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...
Social Media Isn’t an “Either-Or” Game
In a recent article on ClickZ titled “How to Launch Your B2B Social Media Presence: A 30-Day Plan”, author Kristen Kovner had the following to say regarding where businesses should be posting: There are myriad social channels, and experts will tell you it’s not an "either-or" game but a "ye...
Has Google+ Lost Its Way?
Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina “called out Google+” on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a po...
Are Your Employees Using LinkedIn?
LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...
Outsourced or In House Social Media: Why Not Both?
When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...
Facebook Is Still King of the Social Jungle
A lot of people are experiencing Facebook burnout. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse,...
Do Your LinkedIn Groups Research to Increase Visibility
According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users is a member of 1-9 Groups. The sec...
Do’s and Don’ts of Responding to Negative Social Media Comments
If you’re willing to put the time in, social media is great for business. It serves as an outlet to inform your target audience, gain exposure, and make connections. Yet, it’s not always going to be sunshine and rainbows. A social media page opens your business up to receiving comments of any va...
The Potential Fallout of Cutting Back on Facebook Posts
Marketers know that Facebook marketing isn’t as easy or straightforward as it should be. Ideally, the process would be simple. You create a company page, share status updates via that page, and those updates show up in the News Feeds of people that have “Liked” you. But this is Facebook, and t...
Make the Most of Your LinkedIn Posts
First things first, If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...
Responding to Comments is Part of a Social Marketing Campaign
There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that’s all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated ofte...
Why B2Bs Should Be Using Facebook, Not Just LinkedIn
There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...
5 Things to Do When Curating Content for Social Media
Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requ...
3 Ways to Get More Twitter Followers
Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...
Make Time for Social Media
When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many...
Feed Your Social Media Machine
Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repe...
Can Social Media Really Help You Sell?
It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...
Social Media Can Be A Great Source of Immediate Traffic
It's important to understand that SEO is a long-term; building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...
True Facebook Promotion is No Longer Free
One of the most important places to market your business today is via social media. No matter who your target audience members are there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evid...
Social Traffic Can Hold You Over While You Waiting for Organic Traffic
Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversi...
Should We Care Who Our Social Followers Are?
A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of ...
Keep Your Social Media Strategy Mobile Friendly
If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...
3 Signs That Your Social Media Campaign is On The Right Track
Social media is a necessary component of an online marketing strategy today. If you aren’t active in social media you are missing out on chances to interact with your target audience, share information, generate traffic to your website, and increase your online visibility. If time and resources ar...
Increase Your Chances of Showing up in the Facebook News Feed
It seems like it should be straightforward. Someone finds your business on Facebook, hits “Like” and then your content appears in their News Feed. After all, by hitting the “Like” button a user is willingly opting in to see your posts. Unfortunately, it’s not as easy as it seems. See, Face...
Who Has Your Social Logins?
We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc.) and hasn't been too eager to send th...
Social Advertising is Different Than Search Advertising
Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quick...
How to Know When Your Facebook Fans Are Most Active
Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and custom...
How Do You Determine Social Media Success?
In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers’, being active i...
How to Get More Website Visitors From Social Media
Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s ...
Not All Social Media Activity Should be Outsourced
We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a...
Define the Goals of Social Media Marketing to Find ROI
Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns...
Both B2Cs and B2Bs Should Invest in Social Media
In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but ...