Social Media Articles
Social Media Data for Decision Makers
As a decision maker, it doesn't hurt to find new ways to optimize your social media presence. A social media presence can help you to increase your brand awareness, gain new followers, and engage with your customers. Social media can also be used to run promotional giveaways, advertise, and announce...
Local Social Media Best Practices
Building a local social media following can do a lot to boost your brand or company. Developing a social media plan should include improving local exposure so that you can cater to the community around you. Here are some things to consider when using social media to promote yourself locally: Cre...
Developing a Social Media Budget
When you have a brand or company, making sure that your finances are in order is a top priority. When it comes to marketing, you may consider if you're spending too much or too little on your social media. There are things to consider when creating a social media budget that has more to do with what...
Social Media Hashtags Best Practices
When it comes to social media, it's true that you want to give yourself every advantage possible. With so many people using social media, and a saturated competitive environment to navigate, it can be difficult to carve out a pace for yourself on most platforms. Besides that, you need to figure out ...
Managing B2B Vs B2C Social Media
Whether you own or work for a B2B, B2C business, or both, you want to handle your social media accounts appropriately. Each business type should utilize social media because it can drive people to your website and increase your revenue. Using social media for B2B and B2C are going to look different ...
Proactive Vs Reactive Social Media
It's important to utilize any tools you have at your disposal that can improve your business and help it grow. Social media is widely used by people around the world, making it necessary in your digital marketing strategy, and it is especially useful if you develop a steady long term strategy. But i...
Social Media for Business is Critical
Social media has become a non-negotiable for businesses. In order to thrive as a business online, you need to have a strong presence and social media can help with that. You risk a lot by not joining in because there are many benefits associated with social media. Here are some things to consider wh...
Social Media is More Than Engagement
Social media is necessary for businesses. Without social media accounts, a business risks losing out on many benefits their competitors are taking advantage of. When you think about social media, your first thought may be the various levels of engagement it offers. There are actually many more benef...
Developing B2B Relationships Using LinkedIn
LinkedIn is a useful platform for developing business relationships between employers and employees. Did you know it can also be beneficial in developing B2B relationships? Relationship building between B2Bs is helpful for not only making yourself known, but ensuring that customers are satisfied and...
Social Media Helps B2B Sales Cycles
Social media has an impact on both the personal and business lives of people around the world. This applies to B2B companies as well. The B2B sales cycle can benefit greatly from social media. From prospecting to after-sales follow-ups, companies can take advantage of social media to help boost busi...
Encourage Follower Growth on Social Media
Growing and nurturing a following on social media is important to every business. By growing your followers on social media, you are attracting future customers, building customer loyalty, and making customer feedback convenient for both sides. Social media allows you to grow a following that is not...
Can AI be Used for Social Media?
There are many practical uses for AI (artificial intelligence), such as image recognition for face unlock for smartphones, voice assistants, and even fraud detection. AI is also being used to create content. Content can be created more quickly than most people can write, though it may lack the pe...
Social Media Builds Client Engagement
When it comes to social media, one of the measures of success is engagement. However, that is such a broad term that the task of building engagement can get confused. Not all forms of engagement are created equally. The ultimate goal is that you want to build engagement in a meaningful way, by attra...
Social Media Helps Nurture Customers
Most people are on at least one social media platform, but many are on multiple, so using this avenue to nurture your customers should not be ignored. As a business owner, you know that communication is the foundation for maintaining a connection with your customers. This applies to both existin...
Use LinkedIn to Generate B2B Leads
The key to generating leads on LinkedIn is to create an effective strategy that caters to your business goals and targets the right audience. It is especially suited to B2B companies because it is well understood that most people who work in the business space have a presence on LinkedIn. This means...
How Social Media Improves Brand Trust
Sure, we know that businesses need to have a social media presence. Most of the time, though, we assume that it is because we desire to sell our product or service. While that most definitely is the case, it is much deeper than that. Social media can actually be a piece of the puzzle when it com...
Social Media Audits Build Better ROI
When you have a business, one of the best ways to review and improve your social media strategy is to complete a social media audit. A social media audit might seem overwhelming, but it's one of the most accurate ways you can measure your efforts. Here's what you should know about conducting a socia...
Do You Need Verified Social Media Accounts?
You've seen verified social media accounts across all platforms and have probably wondered if getting verified accounts is the right move for your business. When you're striving to build a successful business, this step should not be ignored. Here are some things to consider when thinking about gett...
Improve Customer Acquisition with Social Media
It's true that social media has become an important tool for businesses. It can be used for a variety of purposes, from branding to customer management, but one of the most important is that it can improve customer acquisition. What does this mean? Well, simply put, you can attract your ideal aud...
Pay Attention to Social Media Trends
When it comes to social media, everyone seems to have their own opinion. Every year there are new lists that detail the social media trends that every business should be taking advantage of. The claims being made are that these are the trends that will get you noticed and shoot you to ultimate succe...
Social Media Is Truly Important
It takes time to properly grow a business, and everything that you do helps. Strategies within digital marketing such as social media can really help spread the word about your business, but only if it is done right. You need to be intentional about your activities and make sure that your social med...
Adjust Your Social Media Campaigns
Social media has become a powerful and influential tool in our day-to-day lives. Businesses, media companies, and individuals use social media to connect with people. It is an important marketing and networking tool. Planning and execution are vital in social media. It would be best to make a soc...
Social Media Advertising Has Its Place
Having a social media presence across many platforms is wonderful free marketing. You can share your fresh content, drive people to your website, and engage with followers. If you haven't yet considered advertising on social media, you could be missing out on furthering your visibility and reach. A...
Improve Your Social Media Presence
With more people turning to social media to stay connected w, it's essential to cultivate an online presence that accurately reflects your personality. It is a powerful tool for increasing your reach, showcasing your talents, and building relationships with potential customers. Here's a look at how ...
Reasons to Be Everywhere in Social Media
Social media is a must have for businesses these days, but if you've decided that two or three platforms is enough for yours, you are missing out on a big opportunities for your business. How, you might ask? After all, having a small social media presence is better than none, right? Possibly, but if...
Best Practice for LinkedIn B2B Marketing
LinkedIn is a great place for B2B marketing because businesses have the opportunity to connect with decision-makers directly. By connecting with members of your business's audience, you have the opportunity to create relationships with these key people. It also is a great place for scouting for indi...
Starting Your Social Media Slow Can Work
So, you've created your social media accounts. You've claimed your brand or business name, added your logo as your profile picture so that you become recognizable, and written a bio that tells people who you are. You've heard time and again that social media is a must for helping to grow your busine...
Creating Social Media Plan is a Must
When you're building a brand, social media should not be left out of the mix. Being active on social media can greatly improve your brand's recognition, because most people use at least one platform, if not more. But just randomly posting on social media isn't enough. It's true that more people migh...
Social Media Results Depend On Your Goals
For businesses, social media is much more than just a platform to post pictures and updates. Reaching out to your target market and building relationships with them is compelling. To use it in the most effective way possible, you need to set excellent social media goals for business growth. Befor...
Great Social Media Strategies Build Brands
Social media has become an integral part of how businesses and customers interact. Businesses increasingly recognize the value of forging relationships with their customers and spreading the word about their brands. It's now essential for companies to use social media as an effective tool for buildi...
Social Media Marketing Tools Create Efficiency
Social media is one of the best marketing strategies for businesses today because it allows businesses to connect and engage with their potential clients from anywhere. Facebook alone has 2.91 billion active users every month and a Facebook ad has the potential to reach 2.11 billion people. Therefor...
Social Media Posting Advice
Social media presents a new and exciting avenue for businesses to reach customers. Businesses must take advantage of the power of social media and develop strategies for success because many people are turning to social media to find their next favorite product or service. Business owners need to...
Social Media Knowledge Does Not Have an Age Limit
These days, the ages of those who work in the digital marketing space could span several generations, and this includes those who work with social media. Those who are younger likely grew up with social media, so they are well versed in the various platforms. Those who are Generation X or older didn...
Ways to Increase Social Media Engagement
Social media is indisputably the most popular form of communication today. It is the go-to tool for advertising and connecting with potential clients. However, while it is a popular form of advertising, social media engagement can be challenging to gauge. Creating and maintaining a page for your bus...
Purpose of Social Media for Business
Social media has become the most widespread and fastest way for people to connect, and this presents an opportunity for businesses use social media to connect with its audience. Since social media is an integral part of people's lives, this means that businesses have the potential of using social me...
B2B Social Media Best Practices
B2B (business-to-business) social media has the potential to be a powerful tool in helping companies reach their target audiences while working to improve the overall brand. But businesses need to understand the best practices for B2B social media, not only because it's necessary but also because it...
Social Media Helps Build Brand Awareness
Almost every business knows they need to use social media to grow their brand. But many businesses need to learn how to use social media effectively to achieve this goal. Social media is a great tool that can help businesses boost brand awareness. This not only takes consistency, but also a strategy...
How Important is Social Media for Business?
Social media plays an essential role in today's business world. It has developed a way for companies to reach potential customers and efficiently create relationships with existing customers. This trend is here to stay and has become an essential tool for business. Social media users are increasi...
Social Media Strategies Should Evolve
Social media can significantly support your business, but only if it is customized for your goals. It can help you develop relationships with your audience and even bring in new customers, but the strategy needs to be considered thoughtfully. Not only that, but the strategy that you had a year ag...
How Social Media Impacts a Digital Brand
Social media is an essential part of any digital marketing campaign. Not only that, but it can also help establish your digital brand. Promoting brand awareness is important if you want to remain relevant in the competitive market. Social networks will help increase your digital brand in several w...
How to Increase Social Media Engagement
Social media is a space that encourages interaction, communication, and community. It is how people learn about world events and share their own stories. Even though it holds many benefits, engagement on social media works in mysterious ways that may be difficult to grasp. Engagement via social medi...
The Importance of Client and Social Media Agency Team Collaboration
It's true that if businesses need help with social media, they will work to find the right agency team partner. Then, what happens after you find them? There's a lot that can go right with an agency partnership, but there is a lot that can go wrong, too. You need to make sure that both parties are i...
Organic Social Growth Should Come Before Sponsored Ads
When it comes to social media, there are a few ways to approach it. You could focus on growing your presence organically, through sponsored ads, or a combination of the two. Each business has its own, unique mix that gets the desired results, and it isn't always a straightforward answers. However, i...
B2B Pros and Cons of Using Social Media
Social media plays a major role in how businesses reach and engage with their customers in today's digital age. The use of social media for B2B (business-to-business) marketing is no exception. Social media can provide B2B marketers with a platform to reach new audiences, build relationships, increa...
Select the Right Audience for Your Social Media Plan
When it comes to social media, it is so important to find the right target audience before you get started. The reason for this is that there are so many companies out there, all competing for attention, that getting your message across online can be a challenge. Not only that, but a lot of thoug...
Select the Best Social Media Networks for Niche
Finding the right social media platform for your business can be challenging. Not every platform will suit your niche, which means that it isn't worth developing a social media strategy around places that don't have value for your company. In particular, you need to make sure that your target audien...
How to Create a Social Media Marketing Strategy
A social media marketing strategy is a powerful and dynamic way to grow your business by using social media to connect with new customers, promote your products and services, increase brand awareness, and reach out to the public. People are using social media to share information, consume content, a...
Best Ways to Use LinkedIn for Business
As a business-minded individual, you always want to find ways to improve your bottom line. Ensuring you are using all the resources at your disposal is a great way to do that. LinkedIn is a powerful tool that can help boost your business in several ways, but it's only effective if you use it correct...
Use Every Social Network that Makes Sense
It's true that social media can be beneficial for your business. However, you need to understand the ins and outs of not only the social media networks themselves, but of your business. If you don't understand certain aspects of your business, you won't be able to target the right strategy for socia...
Why B2B Twitter Marketing is Effective
B2B businesses are a bit different than B2C businesses, but that doesn't mean Twitter can't be a valuable tool for marketing. They can use Twitter to connect with potential customers and partners, share content, and build their brand. However, you need to know which strategies to use to be effective...
Social Media Event Promotion Tips That Work
When it comes to promoting an event, social media can be a great tool. This is a great way to reach people and connect with the right audience. You can even use the platform's advertising to get more reach for your ad. However, please keep in mind that the strategy that you use will vary depending o...
B2B Facebook Marketing Strategies That Work
With its growing popularity and the need for companies to increase their reach, social media is quickly becoming an important aspect of any business strategy. Fortunately, several successful strategies for B2B (business-to-business) companies use Facebook. By actively listening to their customers...
Becoming a Better Social Media Manager
Social media is an important part of any business's digital marketing program. The truth is that there are many different social media strategies that can work for businesses, and then once a strategy is chosen, it needs to be executed. It's up to the social media manager to make sure the program is...
How to Create Instagram Content for Your Business
Instagram is one of the fastest-growing social media platforms and is especially popular amongst the younger generations, which account for more than half of all Instagram users. Given that so many people in this age group use the app, it is a great idea for businesses to create an Instagram account...
Importance of Consistency in Social Media Marketing
When it comes to social media marketing, you really need to be consistent in order to really get the results you desire. Posting sporadically won’t help you develop and nurture your audience. On the other hand, when you do post on a regular basis, your audience will reward you by giving you consta...
How to Use TikTok for Your Business
Over the years, there has been a steady increase in the use of social media. While most people use it for entertainment, it can also be a valuable asset for businesses. One of the most popular social media platforms today is TikTok. This app is gaining momentum not only in the entertainment scene bu...
Key Elements of a B2B Social Media Strategy
It’s true that social media can be a great addition to your B2B digital marketing strategy as a whole. However, there is a lot more to social media than people might think. The social media strategy needs to align with business goals, and the way the posts are written, as well as the photos th...
Using Social Media for Market Research
Social media platforms have quickly become some of the most popular places for people to connect with friends, family, and organizations. Social channels present an excellent opportunity for businesses to connect with potential and current customers. However, social media can also be leveraged for m...
Create a Social Media Calendar to Maximize Results
In order to really benefit from social media, you need to be strategic. It isn’t enough to simply post anything that comes to mind. You really need to think about your messaging and goals and make sure that you create a strategy that aligns. There are also a lot of other details to consider, s...
How Businesses Can Use Social Media
Social media are extremely useful in many different aspects of the business. Social media is becoming more valuable as the world moves forward. Before the Internet and social media, businesses had to invest a lot in television advertisements to build an audience for their product or service. Social ...
Important Skills Every Social Media Manager Needs
Social media is a vital part of digital marketing, since it has so many benefits for your business. Social media can help you stay in touch with your customers, attract new people, and deliver information that your audience will find useful. Besides that, there is a lot that goes into managing a soc...
Importance of Social Media for Business Growth
It’s true that there is a wealth of digital marketing strategies you can use in order to help your business grow. Social media is one of those strategies, and for businesses, it presents the opportunity to help facilitate business growth by reaching new, potential customers, as well as t help ...
Be Sure to Establish Your Brand Voice on Social Media
When it comes to social media, it is about more than just making posts and hoping your target audience notices. In order to connect with them, you need to be able to satisfy their needs, but you also need to be true to yourself. That is why it is s important to establish your brand voice early on in...
Should You Adapt to Changes on Social Media?
When it comes to social media, you may have noticed that things could change rapidly. New networks might emerge, trends on existing networks can develop quickly, and it seems that things don’t always remain the same. However, does that mean that you should embrace all of these changes. In fact...
How to Conduct a Social Media Audit
A social media audit is a process businesses should go through periodically to assess the health of their social media programs. An audit can help you assess your business goals and the current performance of your social media, and then help you make tweaks and changes to your social media program. ...
Get to Know Your Target Audience for Social Media
Social media is a great tool that is part of digital marketing that is great for connecting with your audience and building trust. In addition to reaching people who are interested in similar topics, you can use social media to discover who your target audience is. This insight will help you craft a...
Develop the Best Social Media Posting Schedule for Your Brand
It’s true that social media can play a vital part of your digital marketing strategy. However, with all the social media networks out there, it can be hard to manage it. By creating a schedule that helps you best meet your goals, you can eliminate a lot of this stress. Sure, some of the items ...
Boost Engagement on Social Media
Social media has evolved to be an integral part of digital marketing and has many benefits for your business, such as helping to build your brand, generate leads, and improve engagement with your content. However, in order for social media to work for your business, you need for your social media po...
Social Media Can Be Used for Lead Nurturing
Social media has many uses for businesses. It can be used to help customers stay in touch with your business. It can also help with your branding efforts. It can also be used to attract new business. These are all great uses for it, and businesses likely will employ a variety of strategies. One ...
Keep Your Audience Interested on Social Media
Social media is an essential piece of your digital marketing strategy, and it can help brands and businesses boost their marketing campaigns. People seem to use social media daily these days, and each of these people could be a potential audience member. However, once you capture someone’s attenti...
Make Sure Your Social Media Strategy Works
It's true that social media can be a great addition to your digital marketing strategy. However, there are so many different approaches you can take, it can be difficult to know if what you chose for your strategy is actually working. While it is true that a good social media strategy takes a while ...
Social Media Can Help Improve Customer Experience
It's true that social media can be used for a variety of purposes, and many think that its main goal is to attract new business. However, there are other uses. Did you know that you can use social media to improve customer experience? A great social media strategy keeps in mind that it serves a vari...
Audit Your Social Media Strategy Before Making Changes
Auditing your social media is something that should be done periodically. They are are essential for understanding how the business is perceived online, and for understanding if your social media strategy is even effective. A social media audit can help understand what content resonates with the ...
Knowing Your Goal for Social Media
The availability of social media platforms has grown almost exponentially over the last decade, and smart businesses for years have found ways to make social media helpful for their companies. If you haven't taken advantage of social media for your business, this is something you should consider in ...
Increase Brand Awareness with Social Media
All businesses should have active social media accounts, even those who feel as if they might not be a good fit for the platforms. The truth is, every business benefits from social media, even if it won't help you get a lot of traffic or leads. In fact, for all businesses, one of the biggest values ...
Define Engagement Based on Goals
When it comes to social media, you should be defining the success of your campaign based on your goals. However, it is often the case that this gets lost in the process. You might have read an article talking about social media engagement and thought you should be assessing success based on how the ...
Learn to Go With the Flow with Social Media
When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it. The truth is, you do have to spend the time on it, and you need to make sure that you have a great strategy in place that reflects your brand and your goals, as well ...
Should You Outsource Your Social Media?
Social media has an important place in the world of digital marketing. Each of the platforms, such as Twitter, LinkedIn, and Facebook, gives your business chance to draw in a larger audience. This can lead to an increase in branding for your company, and over time this could help increase traffic to...
Social Media and Content Should Work Together
There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...
Do You Need to Change Your Social Media Strategy?
No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...
3 Ways that Social Media Can Impact SEO
When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...
Tips to Get Social Media Followers to Convert
When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...
Social Media Doesn’t Impact SEO? Not Quite
Google has come out multiple times saying that social media (or social signals) are not used for ranking. So, does that mean that social media doesn’t impact SEO? Not at all. Social media is still a very important part of an overall SEO campaign because it indirectly has an impact on ranking over ...
Social Media Doesn’t Always Need to Drive Revenue
When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percent...
Get the Most Out of Your Social Media Investment
Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives w...
Social Media Should Be About Sharing Information
When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...
Social Media Impacts Your Brand
Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't its only use. These days, audiences are more sophisticated than they've ever been, which means that your social media has to beco...
Reasons Why B2B Companies Need Social Media
When it comes to marketing your B2B business online, you want to give yourself every advantage. Although it may seem like activities such as regular posting on social media platforms may not be doing you a lot of good, this couldn't be further from the truth. It is so important to incorporate social...
B2B Social Media Guidelines to Follow
It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...
B2B Social Engagement Is About Lead Nurturing
Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...
5 B2B Social Media Tips to Follow
Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs. They still think it’s more for B2Cs and aren’t quite sure how to leverage it. The truth is, social media is an important p...
Stagger Social Posts for Maximum Exposure
There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...
Social Media is a Two-Way Street
By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...
5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...
Tips to Improve Your Social Media Strategy
It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...
The Different Types of Social Media Experts
Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...
Ways To Make Your Social Media Strategy Mobile Friendly
When marketing your business online, you are likely taking advantage of social media. When marketing online, it's important to understand how users access the internet. Why is this so important? There are many ways that users access the internet. You might first think of desktops and laptops. While...
Use Social Media to Share Information
There are many benefits for a business using social media. It's a way to get their brand exposure and gain new followers and customers. Some businesses think they need to create flashy posts that will grab everyone's attention and give them the spotlight, even if it's for a brief moment. The short-...
Why Social Media Timing Matters So Much
Posting on social media has many benefits including the ability to post the messages you are trying to convey to followers as well as when you post these messages. In addition to making sure you write posts that will catch the eye of your followers, which matters a great deal, you want to post them...
Helpful Tips For B2Bs Using Social Media
You might think of social media being used mainly by B2Cs and this is how it all began. These days, though, social media can also benefit B2Bs. Social media can provide you will more exposure for your B2B as social signals are an important part of ranking algorithms. Having your B2B content shared ...
Don’t Ditch Your Website For Social Media Profiles
With so many social media profiles available, it might be tempting to give up, or use to a lesser degree, your website. Social media has become a large part of online marketing and a very useful one. The number of social media users is growing. Everyone has one, if not more, social media accounts. ...
How Social Media Impacts SEO
You may have learned that social media doesn't impact search engine optimization (SEO). Google, for example, has said that social media is not used in their rankings. This doesn't mean that social media plays no role in SEO though. In fact, social media is an important part of any SEO campaign as i...
Use the Basics to Improve Your LinkedIn Results
With so many social media platforms available to use, it's difficult to know which one is right for you. Chances are you will use more than one. You might find one platform has more users that engage with your content than others. With all of the social media platforms out there, LinkedIn is typica...
Social Media Timing Factors to Consider
One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...
Increase Your Following on Twitter
As far as social media platforms are concerned, Twitter is an important one because it remains popular. There is a lot to compete with when using Twitter, but with some strategy and planning, you can use this platform to your benefit. Before you begin thinking about your strategy though, obtain you...
About the Basics of YouTube Marketing
YouTube has become one of the most popular ways for people worldwide to connect and learn about new things every day. People can share their thoughts on anything they want, including marketing ideas and strategies. That's why it's so important for people who want to market their products or service...
Audit Your Social Media Approach
Are you looking to improve your social media marketing strategy? If so, you need to audit your approach. It means taking a close look at what you're doing and identifying areas where you can make improvements. Below we discuss the steps involved in conducting a social media audit and provide some t...
Should You Tweak Your Social Media Campaigns?
Should you tweak your social media campaign? It's a difficult question to answer as social media platforms change constantly. Even after using the same platform for months or years, it can change drastically overnight. This article aims to introduce some helpful advice and tips on how to maintain a...
The Point of Social Media is to Build Business
Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...
Less is More on Social Media
As I am sure you have noticed, there seems to be a new trend in social media. That is, less is more. We all know people who always seem to be posting about their latest and greatest trip or interest – whether it’s traveling the world or going on social media taking pictures of their food. There...
Tips for Maximizing Your Social Media Strategy
Social Media Strategy is a marketing approach and a structured management process for social media used by businesses. It involves the development of an overall business strategy, the selection of appropriate platforms and tools, and the creation of specific objectives and action plans. It also add...
Connect with You Ideal Audience on Social Media
The world is swiftly taking advantage of the digitalization paradigm, making communication and other aspects such as innovations, marketing, and business shift to social media. Social media platforms have gained more popularity as many individuals transition to these platforms, searching for a targ...
Branding and Social Media Help Each Other
Social media has become an integral part of many companies marketing and branding campaigns. Today, everyone uses social media for different reasons - for promotion or to share thoughts, ideas, and photos. The brand is a name, term, design, symbol, or any other feature that identifies one seller...
Don’t Worry About Going Viral on Social Media
It can be tempting to try every trick in the book to make the content on your social media pages go viral. You would think that more social media views, likes, and shares would be a good thing, but going viral can actually cause you to lose touch with the audience you're trying to reach. Here's why...
Reasons to Be Active in Social Media
Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...
How to Create Content for Social Media
Creating content for social media can be a daunting task. With so many different platforms to choose from, it can be hard to know where to start. We will discuss some tips for creating content that will engage your audience and help you achieve your marketing goals. 1. Choose a Focus When cre...
The Benefits of Blog Commenting
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...
Reasons to Have a Presence on Most Social Media Accounts
Almost every business has some online presence these days. It would be best if you were where your customers are, and for most people, that means being on social media. There are so many different platforms that it can be hard to decide which ones to use. We will discuss why you should have a prese...
Why You Need to Add Social Share Buttons Now
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...
Your Social Media Should Stay Current
Social media is dynamic, and as the clock ticks, innovation is created to foster better communication and interaction on social media platforms. Remaining in the current trends plays a pivotal role in the digital marketing, social media management and social media strategies. It is essential to kee...
Social Media Can Help You Attract More Business
You all know that social media is important for your personal and professional lives. It's where you share your thoughts, pictures, and experiences with the world. It's also important for your brand and business visibility. Social media can help you build and grow your following which can help you ...
Define Goals for Social Media
If you are on social media often, it's important to set goals. Having goals can help keep you focused in the right direction and will make your efforts much more productive. If you do not have a goal, it might be worthwhile to think about what you want to get out of being on social media. The end g...
Stay In Contact with Customers on Social Media
Customers are essential elements for the success of any business; therefore, it is critical to retain and build customer trust through social media marketing. Social media can help you connect with current customers when they’re ready to do business with you—as well as attract new ones. Soci...
Grow Your Audience with Social Media
Online marketing takes many forms and is possibly the most cost-effective form of promoting your business. A good social media management tool will allow you to interact with individuals in a way that other promotional methods can't match and provide a platform for constant communication. There are...
Social Media Helps You Understand Your Audience
Did you know that social media can help you understand your audience better? Platforms like Facebook and Twitter allow you to see what your customers are talking about, what they're interested in, and how they feel about your brand. This information can be beneficial for creating marketing campaign...
Building Relationships with Social Media
Social media has been a huge part of our lives for quite a while now, and it's become so ubiquitous that many people feel like they can't live without it. Social media is useful for many reasons, but when it comes to building relationships with people, what works for one person may not work for you...
Importance of Automating Your Social Media
We live in the era of social media. It is important to have a presence on social media because it provides an avenue for people to connect with you. There are benefits to marketing yourself or your store on social media sites. Social media is a method of communication on the internet that allows...
Does Social Media Help SEO?
There is no doubt that social media has become an essential part of our lives. It is a great way to stay connected with friends and family, and it can also be a valuable tool for businesses. But one question that many people are asking is whether or not social media helps SEO. In this blog post, we...
What Is Your Ideal Posting Frequency for Social Media?
The news media has evolved from the newspaper to the radio, television, and now social media. Social media has become a major tool for connecting people around events and information. It is also important for businesses to interact with their customers on social media to build trust and a solid ...
Let Your Social Media Firm Do Their Job!
When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...
Pros and Cons of Outsourcing Your Social Media
Digital marketing benefits greatly from social media. Platforms including Facebook, Twitter, LinkedIn, Instagram, and TikTok can bring your business a larger audience. It's an opportunity to allow people to discover you, share your content, and interact with you. Social media profiles can bring mor...
How To Keep Social Media Followers Happy
Having a social media following is an important part of social media marketing. But gaining followers isn't the end result. Once you have followers, you want to keep them not only following, but engaging with your posts and content long-term. How can you make this happen? Here are some tips to get ...
Get to Know Social Boosting Campaigns
Coordination of marketing efforts across several social media platforms in support of a certain business objective is what we mean when we say "social media campaign." Your social media marketing strategy will be strengthened or aided by a social media campaign. Campaigns are distinct from the d...
Responding to Negative Social Comments Can Be a Positive Experience
Social media is a great platform for businesses. It allows you to share, advertise, and increase your exposure. It also gives you an opportunity to interact with your audience and followers. These interactions, unfortunately, won't always be positive. There will be times when someone has a negative...
About the Basics of Facebook Marketing
Facebook is a social networking site that enables you to establish a profile, add family and friends, share experiences and images, send messages, and reply to or link to other people's posts. Additionally, you can utilize Facebook marketing strategies to promote your business or brand. As a res...
About the Basics of Twitter Marketing
Twitter is a powerful tool to use when you want to achieve your marketing goals. With more than 320 million active users per month, it is one of the most popular social media networks. It is a place where people share their every thought, thus a gold mine for consumer insights. Using the platform a...
About the Basics of Instagram Marketing
Marketing is a great tool to promote your business, brand, or product, and many marketers are using social media platforms like Instagram for this purpose. Instagram marketing is as effective as any other form of social media marketing because it has a huge user base that can easily influence poten...
About the Basics of Snapchat Marketing
Technology has given birth to tremendous changes across all industries. It has revolutionized how businesses operate, and it is no wonder that businesses have also adopted technology in their marketing strategies. Now, for every company to succeed, it has to pay heed to online marketing more than e...
About the Basics of TikTok Marketing
TikTok is a new, cutting-edge marketing platform that's revolutionizing how we communicate. By taking your story and turning it into a video toy, TikTok makes it easier for you to market your business or life. In case you're looking for ways to start your TikTok marketing campaign, this is the intr...
About the Basics of LinkedIN Marketing
We live in a revolutionized world, and business is not like it used to be. An ideal LinkedIn marketing strategy will be effective in growing your business and helping reach the target audience. It needs a lot of hard work and time to grow your brand, increase sales, and involve prospective customer...
Should You Outsource Your Social Media?
Social media has been one of the most powerful marketing tools since the early days of Facebook and Twitter. People, organizations, and businesses from all walks of life use social media to promote their ideas, products, and services as they reach more people every day. However, there is much evide...
Find the Right Social Media Mix for Your Audience
Social media can be a great way to engage with your audience and build relationships, but if you’re using it all wrong, it could do more harm than good. With social media, business owners are faced with many options when deciding which platform is best suited for their marketing needs, while ther...
Use Your Audience to Decide Your Social Media Strategy
Social media marketing is a very powerful, and cost-effective, method of driving potential customers into your sales funnel. However, social media is not inherently a marketing tool. No one gets on Facebook, Twitter, Instagram, or YouTube because they want to be marketed too. This means that there ...
Should You Follow Social Media Trends?
With social media constantly evolving, it can be hard to keep up with the latest trends. Do you need to follow every trend that pops up? That's a question that business owners ask themselves all the time. The answer is not always clear-cut. Here are some tips on how to decide whether or not to foll...
Developing Your Social Media Strategy
The success of your company's digital marketing strategy is greatly dependent on social media. Your social media strategy requires a unique set of skills to make your brand credible and distinguished. It gives you a master plan to create, post, and engage your audience with content. The strategy su...
Social Media: Don’t Do Too Much Too Soon
There is a lot of advice out there about social media marketing. Much of it says that you should be doing as much as possible, as quickly as possible. But this isn't always the best strategy. Sometimes doing too much can backfire and harm your business. Below are some reasons you should not do too ...
Best Practice B2B Social Media Tips To Follow
Social media plays a role in many areas of people's lives. It is used for entertainment, connecting with family, friends, and acquaintances, and even business. Social media has become an important marketing tool for businesses. That being said, B2Bs don't seem to be following the trend as quickly a...
Stagger Your Social Media Posts
Using social media for your business might seem straightforward. Just create a profile, post here and there, and get noticed, right? Unfortunately, it isn't as simple as that. When it comes to using social media for business, there is a right way and a wrong way to approach it. As a business owner, ...
Think Long-Term When it Comes to Social Media Promotion
Maintaining a consistent social media strategy is an activity that will help you build and increase your online presence over time. When you're just starting out, especially on social media, this can be a tougher challenge. Building a social media presence, followers, and interaction isn't easy. Thi...
Good Reasons to Encourage Employees To Use LinkedIn
LinkedIn tends to be the social media platform that is forgotten. People seem to gravitate toward platforms such as Twitter, Instagram, and Facebook. If you're in B2B, LinkedIn is a platform you should strongly consider as well. Linkedin is an important source of news for professionals and focuses s...
Social Media Automation Rules to Follow
Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...
5 Tips for Curating Social Media Content
If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...
Discover Your Ideal Social Media Mix
Social media - it's in the palm of most everyone who owns a smartphone, and companies both large and small are finding that it can be utilized as a powerful marketing tool. However, marketing professionals must find the proper mix in order to fully enjoy the results of a social media campaign. Socia...
Are Your Employees Using LinkedIn?
LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...
Do’s and Don’ts of Responding to Negative Social Media Comments
If you’re willing to put the time in, social media is great for business. It serves as an outlet to inform your target audience, gain exposure, and make connections. Yet, it’s not always going to be sunshine and rainbows. A social media page opens your business up to receiving comments of any va...
Why B2Bs Should Be Using Facebook, Not Just LinkedIn
There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...
5 Things to Do When Curating Content for Social Media
Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. I...
3 Ways to Get More Twitter Followers
Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...
True Facebook Promotion is No Longer Free
One of the most important places to market your business today is via social media. No matter who your target audience members are there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evid...
Keep Your Social Media Strategy Mobile Friendly
If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...
Is My Social Media Campaign Working?
Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not just...
How to Improve Your Social Signals for SEO
One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links poin...
Ways to Gauge Social Media Success
There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those respo...
How B2Bs Should Use Social Media
When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to g...
Don’t Favor Social Profiles Over a Website
Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which me...
Share-Worthy Content Ranks Higher In Search
Did you know that the majority of content that ranks high in the search engines tends to be the most popularly shared. As social signals are having more of an impact on the SERPs, you need to make sure your content is not only optimized for search engine spiders, but for your readers and followers a...
Are You Using LinkedIn Properly?
Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit...