Social Media Articles

Great Social Media Strategies Build Brands

Written by Nick Stamoulis

Social media has become an integral part of how businesses and customers interact. Businesses increasingly recognize the value of forging relationships with their customers and spreading the word about their brands. It's now essential for companies to use social media as an effective tool for buildi...

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Social Media Marketing Tools Create Efficiency

Written by Nick Stamoulis

Social media is one of the best marketing strategies for businesses today because it allows businesses to connect and engage with their potential clients from anywhere. Facebook alone has 2.91 billion active users every month and a Facebook ad has the potential to reach 2.11 billion people. Therefor...

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Social Media Posting Advice

Written by Nick Stamoulis

Social media presents a new and exciting avenue for businesses to reach customers. Businesses must take advantage of the power of social media and develop strategies for success because many people are turning to social media to find their next favorite product or service. Business owners need to...

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Social Media Knowledge Does Not Have an Age Limit

Written by Nick Stamoulis

These days, the ages of those who work in the digital marketing space could span several generations, and this includes those who work with social media. Those who are younger likely grew up with social media, so they are well versed in the various platforms. Those who are Generation X or older didn...

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Ways to Increase Social Media Engagement

Written by Nick Stamoulis

Social media is indisputably the most popular form of communication today. It is the go-to tool for advertising and connecting with potential clients. However, while it is a popular form of advertising, social media engagement can be challenging to gauge. Creating and maintaining a page for your bus...

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Purpose of Social Media for Business

Written by Nick Stamoulis

Social media has become the most widespread and fastest way for people to connect, and this presents an opportunity for businesses use social media to connect with its audience. Since social media is an integral part of people's lives, this means that businesses have the potential of using social me...

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B2B Social Media Best Practices

Written by Nick Stamoulis

B2B (business-to-business) social media has the potential to be a powerful tool in helping companies reach their target audiences while working to improve the overall brand. But businesses need to understand the best practices for B2B social media, not only because it's necessary but also because it...

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Social Media Helps Build Brand Awareness

Written by Nick Stamoulis

Almost every business knows they need to use social media to grow their brand. But many businesses need to learn how to use social media effectively to achieve this goal. Social media is a great tool that can help businesses boost brand awareness. This not only takes consistency, but also a strategy...

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How Important is Social Media for Business?

Written by Nick Stamoulis

Social media plays an essential role in today's business world. It has developed a way for companies to reach potential customers and efficiently create relationships with existing customers. This trend is here to stay and has become an essential tool for business. Social media users are increasi...

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Social Media Strategies Should Evolve

Written by Nick Stamoulis

Social media can significantly support your business, but only if it is customized for your goals. It can help you develop relationships with your audience and even bring in new customers, but the strategy needs to be considered thoughtfully. Not only that, but the strategy that you had a year ag...

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How Social Media Impacts a Digital Brand

Written by Nick Stamoulis

Social media is an essential part of any digital marketing campaign. Not only that, but it can also help establish your digital brand.  Promoting brand awareness is important if you want to remain relevant in the competitive market. Social networks will help increase your digital brand in several w...

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How to Increase Social Media Engagement

Written by Nick Stamoulis

Social media is a space that encourages interaction, communication, and community. It is how people learn about world events and share their own stories. Even though it holds many benefits, engagement on social media works in mysterious ways that may be difficult to grasp. Engagement via social medi...

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Organic Social Growth Should Come Before Sponsored Ads

Written by Nick Stamoulis

When it comes to social media, there are a few ways to approach it. You could focus on growing your presence organically, through sponsored ads, or a combination of the two. Each business has its own, unique mix that gets the desired results, and it isn't always a straightforward answers. However, i...

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B2B Pros and Cons of Using Social Media

Written by Nick Stamoulis

Social media plays a major role in how businesses reach and engage with their customers in today's digital age. The use of social media for B2B (business-to-business) marketing is no exception. Social media can provide B2B marketers with a platform to reach new audiences, build relationships, increa...

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Select the Right Audience for Your Social Media Plan

Written by Nick Stamoulis

When it comes to social media, it is so important to find the right target audience before you get started. The reason for this is that there are so many companies out there, all competing for attention, that getting your message across online can be a challenge. Not only that, but a lot of thoug...

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Select the Best Social Media Networks for Niche

Written by Nick Stamoulis

Finding the right social media platform for your business can be challenging. Not every platform will suit your niche, which means that it isn't worth developing a social media strategy around places that don't have value for your company. In particular, you need to make sure that your target audien...

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How to Create a Social Media Marketing Strategy

Written by Nick Stamoulis

A social media marketing strategy is a powerful and dynamic way to grow your business by using social media to connect with new customers, promote your products and services, increase brand awareness, and reach out to the public. People are using social media to share information, consume content, a...

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Best Ways to Use LinkedIn for Business

Written by Nick Stamoulis

As a business-minded individual, you always want to find ways to improve your bottom line. Ensuring you are using all the resources at your disposal is a great way to do that. LinkedIn is a powerful tool that can help boost your business in several ways, but it's only effective if you use it correct...

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Use Every Social Network that Makes Sense

Written by Nick Stamoulis

It's true that social media can be beneficial for your business. However, you need to understand the ins and outs of not only the social media networks themselves, but of your business. If you don't understand certain aspects of your business, you won't be able to target the right strategy for socia...

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Why B2B Twitter Marketing is Effective

Written by Nick Stamoulis

B2B businesses are a bit different than B2C businesses, but that doesn't mean Twitter can't be a valuable tool for marketing. They can use Twitter to connect with potential customers and partners, share content, and build their brand. However, you need to know which strategies to use to be effective...

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Social Media Event Promotion Tips That Work

Written by Nick Stamoulis

When it comes to promoting an event, social media can be a great tool. This is a great way to reach people and connect with the right audience. You can even use the platform's advertising to get more reach for your ad. However, please keep in mind that the strategy that you use will vary depending o...

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B2B Facebook Marketing Strategies That Work

Written by Nick Stamoulis

With its growing popularity and the need for companies to increase their reach, social media is quickly becoming an important aspect of any business strategy. Fortunately, several successful strategies for B2B (business-to-business) companies use Facebook. By actively listening to their customers...

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Becoming a Better Social Media Manager

Written by Nick Stamoulis

Social media is an important part of any business's digital marketing program. The truth is that there are many different social media strategies that can work for businesses, and then once a strategy is chosen, it needs to be executed. It's up to the social media manager to make sure the program is...

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How to Create Instagram Content for Your Business

Written by Nick Stamoulis

Instagram is one of the fastest-growing social media platforms and is especially popular amongst the younger generations, which account for more than half of all Instagram users. Given that so many people in this age group use the app, it is a great idea for businesses to create an Instagram account...

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Importance of Consistency in Social Media Marketing

Written by Nick Stamoulis

When it comes to social media marketing, you really need to be consistent in order to really get the results you desire. Posting sporadically won’t help you develop and nurture your audience. On the other hand, when you do post on a regular basis, your audience will reward you by giving you consta...

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How to Use TikTok for Your Business

Written by Nick Stamoulis

Over the years, there has been a steady increase in the use of social media. While most people use it for entertainment, it can also be a valuable asset for businesses. One of the most popular social media platforms today is TikTok. This app is gaining momentum not only in the entertainment scene bu...

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Key Elements of a B2B Social Media Strategy

Written by Nick Stamoulis

It’s true that social media can be a great addition to your B2B digital marketing strategy as a whole. However, there is a lot more to social media than people might think. The social media strategy needs to align with business goals, and the way the posts are written, as well as the photos th...

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Using Social Media for Market Research

Written by Nick Stamoulis

Social media platforms have quickly become some of the most popular places for people to connect with friends, family, and organizations. Social channels present an excellent opportunity for businesses to connect with potential and current customers. However, social media can also be leveraged for m...

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Create a Social Media Calendar to Maximize Results

Written by Nick Stamoulis

In order to really benefit from social media, you need to be strategic. It isn’t enough to simply post anything that comes to mind. You really need to think about your messaging and goals and make sure that you create a strategy that aligns. There are also a lot of other details to consider, s...

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How Businesses Can Use Social Media

Written by Nick Stamoulis

Social media are extremely useful in many different aspects of the business. Social media is becoming more valuable as the world moves forward. Before the Internet and social media, businesses had to invest a lot in television advertisements to build an audience for their product or service. Social ...

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Important Skills Every Social Media Manager Needs

Written by Nick Stamoulis

Social media is a vital part of digital marketing, since it has so many benefits for your business. Social media can help you stay in touch with your customers, attract new people, and deliver information that your audience will find useful. Besides that, there is a lot that goes into managing a soc...

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Importance of Social Media for Business Growth

Written by Nick Stamoulis

It’s true that there is a wealth of digital marketing strategies you can use in order to help your business grow. Social media is one of those strategies, and for businesses, it presents the opportunity to help facilitate business growth by reaching new, potential customers, as well as t help ...

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Be Sure to Establish Your Brand Voice on Social Media

Written by Nick Stamoulis

When it comes to social media, it is about more than just making posts and hoping your target audience notices. In order to connect with them, you need to be able to satisfy their needs, but you also need to be true to yourself. That is why it is s important to establish your brand voice early on in...

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Should You Adapt to Changes on Social Media?

Written by Nick Stamoulis

When it comes to social media, you may have noticed that things could change rapidly. New networks might emerge, trends on existing networks can develop quickly, and it seems that things don’t always remain the same. However, does that mean that you should embrace all of these changes. In fact...

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How to Conduct a Social Media Audit

Written by Nick Stamoulis

A social media audit is a process businesses should go through periodically to assess the health of their social media programs. An audit can help you assess your business goals and the current performance of your social media, and then help you make tweaks and changes to your social media program. ...

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Get to Know Your Target Audience for Social Media

Written by Nick Stamoulis

Social media is a great tool that is part of digital marketing that is great for connecting with your audience and building trust. In addition to reaching people who are interested in similar topics, you can use social media to discover who your target audience is. This insight will help you craft a...

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Boost Engagement on Social Media

Written by Nick Stamoulis

Social media has evolved to be an integral part of digital marketing and has many benefits for your business, such as helping to build your brand, generate leads, and improve engagement with your content. However, in order for social media to work for your business, you need for your social media po...

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Social Media Can Be Used for Lead Nurturing

Written by Nick Stamoulis

Social media has many uses for businesses. It can be used to help customers stay in touch with your business. It can also help with your branding efforts.  It can also be used to attract new business. These are all great uses for it, and businesses likely will employ a variety of strategies. One ...

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Keep Your Audience Interested on Social Media

Written by Nick Stamoulis

Social media is an essential piece of your digital marketing strategy, and it can help brands and businesses boost their marketing campaigns. People seem to use social media daily these days, and each of these people could be a potential audience member. However, once you capture someone’s attenti...

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Make Sure Your Social Media Strategy Works

Written by Nick Stamoulis

It's true that social media can be a great addition to your digital marketing strategy. However, there are so many different approaches you can take, it can be difficult to know if what you chose for your strategy is actually working. While it is true that a good social media strategy takes a while ...

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Social Media Can Help Improve Customer Experience

Written by Nick Stamoulis

It's true that social media can be used for a variety of purposes, and many think that its main goal is to attract new business. However, there are other uses. Did you know that you can use social media to improve customer experience? A great social media strategy keeps in mind that it serves a vari...

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Audit Your Social Media Strategy Before Making Changes

Written by Nick Stamoulis

Auditing your social media is something that should be done periodically. They are  are essential for understanding how the business is perceived online, and for understanding if your social media strategy is even effective. A social media audit can help understand what content resonates with the ...

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Knowing Your Goal for Social Media

Written by Nick Stamoulis

The availability of social media platforms has grown almost exponentially over the last decade, and smart businesses for years have found ways to make social media helpful for their companies. If you haven't taken advantage of social media for your business, this is something you should consider in ...

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Increase Brand Awareness with Social Media

Written by Nick Stamoulis

All businesses should have active social media accounts, even those who feel as if they might not be a good fit for the platforms. The truth is, every business benefits from social media, even if it won't help you get a lot of traffic or leads. In fact, for all businesses, one of the biggest values ...

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Define Engagement Based on Goals

Written by Nick Stamoulis

When it comes to social media, you should be defining the success of your campaign based on your goals. However, it is often the case that this gets lost in the process. You might have read an article talking about social media engagement and thought you should be assessing success based on how the ...

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Learn to Go With the Flow with Social Media

Written by Nick Stamoulis

When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it. The truth is, you do have to spend the time on it, and you need to make sure that you have a great strategy in place that reflects your brand and your goals, as well ...

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Should You Outsource Your Social Media?

Written by Nick Stamoulis

Social media has an important place in the world of digital marketing. Each of the platforms, such as Twitter, LinkedIn, and Facebook, gives your business chance to draw in a larger audience. This can lead to an increase in branding for your company, and over time this could help increase traffic to...

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Social Media and Content Should Work Together

Written by Nick Stamoulis

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...

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Do You Need to Change Your Social Media Strategy?

Written by Nick Stamoulis

No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...

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3 Ways that Social Media Can Impact SEO

Written by Nick Stamoulis

When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...

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Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...

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Social Media Doesn’t Impact SEO? Not Quite

Written by Nick Stamoulis

Google has come out multiple times saying that social media (or social signals) are not used for ranking. So, does that mean that social media doesn’t impact SEO? Not at all. Social media is still a very important part of an overall SEO campaign because it indirectly has an impact on ranking over ...

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Social Media Doesn’t Always Need to Drive Revenue

Written by Nick Stamoulis

When people post on social media, there is a lot of variety as to the types of posts they can make. However, it seems that many believe that the main focus of social media should simply be to drive revenue, but this couldn't be further from the truth. Although this could represent a small percent...

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Get the Most Out of Your Social Media Investment

Written by Nick Stamoulis

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives w...

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Social Media Should Be About Sharing Information

Written by Nick Stamoulis

When it comes to social media, many businesses make the mistake of thinking that they need to be flashy or clever in order to really gain momentum. As a result, they end up developing campaigns designed to get attention and maybe even "go viral". Either that, or there are some who believe the main p...

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Social Media Impacts Your Brand

Written by Nick Stamoulis

Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't its only use. These days, audiences are more sophisticated than they've ever been, which means that your social media has to beco...

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Reasons Why B2B Companies Need Social Media

Written by Nick Stamoulis

When it comes to marketing your B2B business online, you want to give yourself every advantage. Although it may seem like activities such as regular posting on social media platforms may not be doing you a lot of good, this couldn't be further from the truth. It is so important to incorporate social...

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B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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B2B Social Engagement Is About Lead Nurturing

Written by Nick Stamoulis

Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...

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5 B2B Social Media Tips to Follow

Written by Nick Stamoulis

Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs. They still think it’s more for B2Cs and aren’t quite sure how to leverage it. The truth is, social media is an important p...

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Stagger Social Posts for Maximum Exposure

Written by Nick Stamoulis

There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...

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Social Media is a Two-Way Street

Written by Nick Stamoulis

By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...

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5 Tips to Keep Social Media Followers Happy

Written by Nick Stamoulis

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...

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Tips to Improve Your Social Media Strategy

Written by Nick Stamoulis

It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...

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The Different Types of Social Media Experts

Written by Nick Stamoulis

Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...

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Social Media Timing Factors to Consider

Written by Nick Stamoulis

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. This means that while using it to promote your B2B business, you'll want to time your posts for when your audience is online. It’s important to use this to ...

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The Point of Social Media is to Build Business

Written by Nick Stamoulis

Social media is essential for every business today, but it's important to understand what role it has. Otherwise, your social media efforts won't yield the results you desire. In fact, more and more businesses today are getting involved with social media, but it's important to understand what it can...

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Reasons to Be Active in Social Media

Written by Nick Stamoulis

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...

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The Benefits of Blog Commenting

Written by Nick Stamoulis

Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obv...

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Why You Need to Add Social Share Buttons Now

Written by Nick Stamoulis

Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comment...

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Let Your Social Media Firm Do Their Job!

Written by Nick Stamoulis

When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...

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Social Media Automation Rules to Follow

Written by Nick Stamoulis

Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...

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5 Tips for Curating Social Media Content

Written by Nick Stamoulis

If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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5 Things to Do When Curating Content for Social Media

Written by Nick Stamoulis

  Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. I...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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