Boston Email Newsletter Marketing

Email newsletter marketing is one of the best ways to promote engagement, nurture your leads, and develop lasting relationships with your target audience. The real measure of success with email marketing, though, comes from writing unique newsletters that bring genuine value to the audience and aligning with their needs, all while becoming part of your wider marketing strategy. We examine every detail to maximize your results, including delivery and engagement metrics. Email marketing campaigns can be a key driver of your business growth. That is why now is the time to develop and implement email marketing strategies that focus on personalization, and measurable outcomes, designed to maximize the campaign’s impact.

The Brick Marketing Email Marketing Solution at a Glance:

👉 Insightful email marketing audit & action plan based on current performance.
👉 Tailored email strategy that includes personalization, audience segmentation, and schedule.
👉 Professional design, copywriting & deployment with mobile-friendly templates.
👉 Ongoing measurement & data-driven refinement to improve engagement and ROI.
👉 Proactive approach, helping avoid deliverability problems, compliance issues, and strategic missteps.

Expand each below to learn about the customized approach and process:

PHASE 1: Email Newsletter Audit

The first step to email marketing is to complete an audit of existing and potential new email marketing campaigns, if any. The goal is to assess information like content and design of the newsletter, performance, and the current strategy to determine if what you have is supporting your business goals. We gain valuable data from this step by looking at open rates, conversions, and click-through rates. We also look at the content of the emails and gather information about its relevance to the audience and the goals, and we also assess the design to ensure that it is visually appealing, readable, and has a responsive design that looks great across all devices. We also evaluate other factors, such as how the list is segmented, if each list requires personalization, and how effective the CTAs, or calls-to-action, are. The goal is to discover insights that could be put into action to improve or refine existing email marketing efforts.

PHASE 2: Email Newsletter Strategy

If you’ve never had an email strategy before, this is where we start. Otherwise, this phase occurs after the audit. The goal here is to develop a strategic course of action for your email marketing that is designed to connect with existing subscribers, draw in new subscribers, grow your relationships, and achieve your business goals, such as increasing engagement, driving traffic, or even generating leads. The strategy also includes developing themes for content and determining a format for the emails, and each of these needs to align with the audience’s interests, demographics, and also the brand messaging. There are some distinct parts of the strategy that we need to incorporate, list segmentation, content personalization, and the creation of impactful subject lines and calls-to-action (CTAs) to enhance engagement. Details like scheduling and email frequency are also examined since those can vary according to the audience, industry, and the specific business. We plan these items carefully to ensure that you’re being consistent and achieving your goals without overwhelming your audience. We also monitor metrics like open rates and conversions, to ensure that results are optimized over time.

PHASE 3: Email Marketing Implementation

After the strategy is created, the next step is to put it into action. The goal here is to create, deliver, and optimize the email campaigns in a way that engages subscribes and helps you meet your business objectives. As part of our work, we make sure each email is configured properly, that we design great templates that have a high visual appeal, and that the user list is properly segmented to target the messaging to the right audience. We also tailor the content accordingly to make sure that it is personalized, aligned, and has a high value to the audience. We focus on important details like compelling subject lines, high-quality copy, and clear CTAs. We put each email through a series of tests and look for items like readability, mobile responsiveness, and overall deliverability. This ensures that users have a positive experience. We plan campaign schedules to account for details like consistency and maximizing engagement. We also track important metrics, such as open rates, click-through rates, and conversions. This helps us refine and improve future campaigns.

PHASE 4: Email Newsletter Measurement

The final step is that we measure and track the email campaigns by observing key metrics. The goal is to assess the email marketing campaigns and overall performance. We track and analyze key indicators like CTR, or click-through rate, open rates, bounce rates, and the percentage of those who have unsubscribed. These are all markers of audience engagement. Other important metrics include conversion rates and revenue, which help measure how effectively the email marketing campaigns achieve the overall goals. We also look at other details to uncover trends and find opportunities to improve future campaigns, like subscriber behavior, the performance of the content, how effective the subject lines are, and CTAs, or calls-to-action. Through consistent reporting, this helps us ensure that that the campaigns are optimized and aligned with both marketing and business objectives.

Schedule a Meeting to Get Help With Your Email Marketing

Save time and see if we’re a good fit. Schedule a short meeting with the Brick Marketing digital marketing team so we can learn your goals, share initial ideas, and confirm whether we can help.