Be Careful When Optimizing Pages With Different Keywords
This article was published on February 28, 2020
Categorized in: B2B Marketing, SEO
It’s true that optimizing pages with keywords is a key component of search engine optimization. However, it isn’t enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect.
The ultimate goal is to match each page on the website with the most effective keywords possible. This creates a balanced approach that will please both the search engines and human visitors. Here’s more information about this:
Optimizing Begins with Quality Research
When researching keywords to use to optimize on a website, a lot of care needs to be taken that the right keywords are chosen. Sure, you could search for lists of keywords based on your research tool of choice, such as the Google Keyword Planner. However, this is only the first step. The best keyword research will include a human touch. Once the initial list is researched, it is best to consider whether or not each and every one of them is a good fit for the website. If it isn’t, they should be deleted.
Consider the Needs of the Audience
No matter what you are doing online, the needs of the audience should be the priority. Visitors to the website don’t want to weed through copy that contains inappropriate keyword placement or worse, an overabundance of keywords. People visiting the website are interested in making sure the words on the page fulfill their expectations and see their needs, and they don’t want to be confronted with an onslaught of keywords.
In this case, a little optimization goes a long way. Artfully place only the most relevant keywords in a conservative matter inside the copy, and only in a way that makes the keywords read naturally. The search engines are sophisticated and they are concerned with the needs of your audience, as well. This means that copy the copy needs to be informative, helpful, and natural.
Optimization of Pages Needs to Be Relevant
When it comes to sprinkling keywords throughout the site, less is definitely more. The keywords on each individual page needs to match the intent of eo each of the pages. That is why it is so important to make sure your website is structured well. It isn’t effective to place keywords related to each of your services on the home page, for example.
In fact, each of the services your company offers should have its own, unique page. The same is true for each industry that you serve. In order for your keyword optimization to be as rich as possible, you really need to have a unique page for each of the industries the your do business with.
As you can see, there is an art to optimizing the keywords. You must make sure that the keywords match the intent of each of the pages. Otherwise, this will be a huge turnoff to your audience and your website won’t be as effective as it could be.
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About the Author: B2B Fractional CMO Nick Stamoulis
Nick Stamoulis is a digital marketing expert with over 25 years experience, serving as President of Brick Marketing and a B2B Fractional CMO. He specializes in solving complex marketing challenges through strategic SEO, content marketing, social media, PPC, email marketing, AI search and conversion optimization. Nick Stamoulis also embraces AI-driven marketing solutions to improve efficiency, personalize campaigns, and drive measurable results. His forward-thinking approach and commitment to growth make him a trusted leader in helping businesses solve marketing related challenges and achieve marketing and business goals.
