Put Customers First When Designing Your Website
This article was published on August 25, 2020
Categorized in: Digital Marketing
When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn’t be your main task. You need to make sure that your audience has a good user experience while they are on your site. If your website doesn’t deliver a good user experience, they will click away and not return, which means that you could miss out on their business. Here’s more information about this:
Website Usability Increase Conversions
When you provide your audience with a pleasant experience on your website, they are more likely to stick around. An appealing website attracts and keeps the customer engaged, which increases the chances of conversion rates. Most people stay on the site for an extended period on a well-designed website. While on the site enjoying your content, your visitors are more likely to sign up for your newsletter, read about your products or services, visit your site again to find more information, and even potentially become a paying customer. In other words, the conversion rate could increase.
Responsive Design Puts Customers First
These days, your audience could use a variety of devices to access your website. That is why it is so important that the design of the site is such where it will look good no matter if you are viewing the page on a laptop, cell phone, or other device. If it looks great, this increases usability because the customer will have a pleasant experience with your site. A responsive website consists of flexible layouts, images, and grids. It should switch to accommodate the screen resolution when a visitor switches to another device. The website should be automated to respond to users’ preferences, no matter the device used. If the website is responsive, the visitor will be able to read all text on any device.
Your Site Design and Content Should Please Your Audience
Your audience need to factor into any decisions you make concerning the website’s look and feel, as well as the content you choose to post. Are your blog articles helpful? Does your target audience enjoy the design of your website? Pleasing site design, as well written and useful content, both go a long way to making sure that your audience is happy. This increases the usability of your website and shows your audience that you put them first. What happens if your audience isn’t happy with the site design or information on your website? Well, they will simply leave your site with no plans to return in the future.
Whether or not you attract people to your business via your website depends on its usability. By taking a customer-first approach, you show that you care about your audience. By increasing usability, you show potential and existing customers just how much you value them. When you focus too much on you, your audience will feel as if you won’t understand them or meet their needs. You could lose their business.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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