Blogging Doesn’t Create Instant SEO Success

Written by Nick Stamoulis

When it comes to search engine optimization, a lot goes into making sure the program is successful. There are multiple components that make up a successful SEO campaign, including technical elements, strategically written content, and the link portfolio. In between all that, certain tasks, such as starting a blog and posting regular content, are looked at as vitally important items that will practically guarantee fast success.

Achieving success in SEO is a long term process, and each part works in tandem to insure the success of the program. However, results never happen overnight. Creating a blog could help your SEO, but like everything related to SEO, it has to be earned.

Blogging Needs to Be Consistent to Be Effective

When it comes to blogging, simply writing a blog post or two won’t do anything. Blogging needs to be consistent in order to work. The goal here is to come up with a regular schedule and stick with it! In general, publishing at least one article a week seems to be a nice sweet spot. The goal isn’t to post as much content as possible, but rather to make your efforts consistent.

In fact, posting too frequently could backfire. If the content is too similar, this won’t help your rankings at all. Sometimes, out of eagerness, businesses start posting frequently on their blogs, only to realize that they have run out of information to share. This could do more harm than good because it has the danger of being considered content that has “little or no original content“. If Google determines this to be the case, they could actually issue a penalty. To prevent this, it helps to create content for your audience and not worry about SEO. Over the long term, your content will likely perform much better in the search engines if you put your audience first.

Measuring the Success of Your SEO Campaign

So, how do you know if your SEO program is effective and if activities such as blogging are helping? Intuitively, it makes sense that a blog could really enhance your SEO results. It gives your website more chances to rank for important keywords, which means that over time, it has the chance to boost organic traffic. However, it could take some time before the search engines pick up the new content, which is why consistency is key.

In order to measure success, it is a good idea to watch your traffic statistics on a monthly basis. You likely won’t see much of an increase after just a month or two, but after six months to a year, the improvements should be pretty steady. You can also view other snippets of information such as keyword data, and you can also find information about which links are getting the most traffic.

There is no such thing as a quick traffic generator when doing SEO the right way using white-hat tactic. When it comes to blogging, you definitely want to prioritize consistency, as well s creating content that your customers will enjoy.

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