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Latest Posts

Pie Chart Infographic

4 Things Your SEO Program Cannot Control

Written by Nick Stamoulis

There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving. While we know that certain factors help your website do better organically, we cannot say quantifiably exactly how much of each factor equals success (and anyone who says otherwise is selling something...

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Flat Website Template

SEO Checklist for Site Redesigns

Written by Brick Marketing

Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...

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Are People Still Searching For Your Keywords

Are People Still Searching For Keywords?

Written by Nick Stamoulis

Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance). Like so many other things in SEO, search volume is completely out of your contro...

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Marketing concept: arrow with Branding on grunge wall background

PPC Is Essential for Branding in SEO

Written by Brick Marketing

When creating your brand, there are many strategies that effectively work together. It's a collective effort between your company's website, logo, social media presence, and search engine optimization. Pay per click advertising is also a big part of this, especially when it comes to branding that is...

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SEO text on chalkboard

Everyone in Your Organization Should Learn SEO

Written by Brick Marketing

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...

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Gavel at the keyboard

How to Write A Reconsideration Request

Written by Nick Stamoulis

If your website was hit with a manual action penalty, and NOT an algorithm update, you have the ability to submit a reconsideration request to Google in an attempt to have the penalty lifted and your website brought back up to it’s rightful place in the SERPs. Writing a reconsideration request is ...

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Match Keywords to User Intent

Match Keywords to User Intent

Written by Brick Marketing

When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...

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Set of hands touching  tablet, laptop and smart phone

Is Your Website Mobile Friendly Enough for Google?

Written by Nick Stamoulis

In a rare turn of events, Google announced way back in February that a major algorithm update was coming. Considering Google almost NEVER warns site owners ahead of time, and often doesn’t even officially confirm an update until several days of panic have passed, giving site owners essentially two...

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With Good Writing SEO Matters

With SEO Good Writing Matters

Written by Brick Marketing

These days, writing content that is optimized for the search engines is about more than just including keywords in the content. In fact, too many keywords in your writing can hurt more than help. These days, it’s good writing that really matters. Not only that, but you also need to please two audi...

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Performing Content Research for Blog Posts

Performing Content Research for Blog Posts

Written by Brick Marketing

Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...

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Website SEO (search engine optimization) analysis and process flat vector

3 Ways to Get Your Technical SEO In-Shape

Written by Nick Stamoulis

Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...

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Don't Forget Off Page SEO

Don’t Forget Off Page SEO!

Written by Brick Marketing

While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that. However, off page SEO shouldn’t be ignored, either. Both strategies work together to give your site its best chance to be successful. In the old days of SE...

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Content Strategies You Need to Ditch

Content Strategies You Need to Ditch

Written by Brick Marketing

It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...

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Should I Allow Comments on My Blog for SEO

Should I Allow Comments on My Blog for SEO?

Written by Nick Stamoulis

The topic of blog commenting for SEO can be divisive in SEO circles. Some people think it’s an outdated tactic and they stay away from it entirely. Others, even fully understanding that blog comments are largely “nofollowed” today, continue to use it as a part of their strategy to build brand ...

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Content and the Customer Life Cycle

Adapting Your Content to the Customer Life Cycle

Written by Brick Marketing

When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...

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Don’t Get Left Behind When SEO Tactics Change

Don’t Get Left Behind When SEO Tactics Change!

Written by Brick Marketing

SEO has changed much over the past decade. In fact, some of the strategies that worked well back then could negatively impact your site if applied today. Whenever the search engines change their algorithms, you need to be ready to adapt or suffer the consequences. If you don’t adapt, this could re...

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Brand Building and SEO Should Work Together

Brand Building and SEO Should Work Together!

Written by Brick Marketing

Brand building and SEO strategies aren’t mutually exclusive. In the past, it used to be that marketers needed to choose between the two. This is no longer the case. Many of the strategies that are used for one are also used for the other! Though brand building can include strategies that fall out ...

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Mobile Device Usage Affects SEO

Mobile Device Usage Affects SEO

Written by Brick Marketing

With increased mobile device usage, it makes sense that Internet usage has increased as well. People who use their mobile devices to go online are doing more than just making simple web searches, too. They play games, read the news, check their email, use social networks, and basically use it to do ...

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Don’t Forget Your Local Search

Don’t Forget Local Search in Your SEO Plan!

Written by Brick Marketing

These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out. When people are in need of an electrician, for instance, they look for one that operates in the area in which they live. Most tend to search for this information online and not their a...

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Why You Should Invest Resources in Your SEO Strategy

Why You Should Invest Resources in Your SEO Strategy

Written by Brick Marketing

Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies. The very phrases we enter into search boxes are closely tied to it! However, knowing t...

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SEO Tweaks That Could Help Your Site

SEO Tweaks That Could Help Your Site

Written by Brick Marketing

SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don’t work, but also could cause a penalty. These are the big, obvious strategies such as developing quality content that isn’t “too optimized”. Some tweaks, however, are almost too subtle to...

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Is Your Content Coming From a Sweat Shop

Is Your Content Coming From a Sweat Shop?

Written by Brick Marketing

I once had a job interview at a company that apparently paid lower wages to a high volume of content writers. Their sole purpose was to churn out as much content as possible during work hours. Speed was the number one objective. Since I didn’t end up working there, I was never able to determine ho...

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Audience Driven Engagement Affects SEO

Audience Driven Engagement Affects SEO

Written by Brick Marketing

Yes, it’s true that audience engagement drives your SEO campaign and can help make it more successful. Brands that have a high social presence tend to experience better search engine rankings for their website. However, people drive audiences and a one-size-fits-all approach won’t work. What wo...

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SEO Lessons

Valuable SEO Lessons Learned

Written by Brick Marketing

The SEO industry has evolved so much in the last four years that I hardly recognize it! Can you believe that 10 years ago companies would have employees whose entire job was to build link exchanges?! Their annual bonus was directly impacted by how many links they could build. Thankfully those days a...

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Link Building

Earning Real Links the Right Way

Written by Brick Marketing

In a Google Webmaster Central Office Hours hangout Google’s John Mueller was asked whether or not link building is good for webmasters. Mueller’s response was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own...

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Coming Up With Ideas for Great Content

Coming Up With Ideas for Great Content

Written by Brick Marketing

A good website will have plenty of content that will please your visitors first, search engines second. One thing that visitors especially value is when your website is fresh and unique. There is so much information online that people who come to your site need to feel as if they are getting special...

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facebook

Facebook Ads: Page Likes or Post Boosts?

Written by Nick Stamoulis

When it comes to online marketing today, it’s necessary to have an integrated strategy that incorporates many different channels. It’s not like you can say, “I just want to do SEO, not social media.” Sorry, it doesn’t work that way. It’s all tied together. Social visibility results in so...

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Don’t Make These Old Fashioned SEO Mistakes

Don’t Make These Old Fashioned SEO Mistakes

Written by Brick Marketing

SEO has changed a lot over the past few years, especially after Google rolls out a major update. The Panda updates, for example, left many webmasters scratching their heads, wondering what they need to change. Unfortunately, some people are still stuck in the “old days” of SEO. If you’re wonde...

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Undo SEO

How to De-SEOify Your Content

Written by Brick Marketing

This might sound super counterproductive, especially coming from an SEO company, but the best way to write great content that the search engines love is to not worry so much about the search engines! For years and year content writers had to obsess about things like keyword density and show in their...

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How to Engage Your Customers With Your Blog

How to Engage Your Customers With Your Blog

Written by Brick Marketing

The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable...

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SEO Algorithm

Could Links Be On Their Way Out of SEO?

Written by Brick Marketing

Why does Google bother using links as a ranking factor? That's because when Google originally launched the algorithm was built to function much like academic citations. A well-researched and respected paper is eventually linked to and cited by subsequent papers in that field, further boosting the in...

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Two Months Isn’t Long in the SEO World

Two Months Isn’t Long in the SEO World

Written by Danielle Bachini

In an article titled, “3 Signs Your SEO Campaign Is Dying – and How to Fix It”, author Jayson DeMers lists what he considers to be red flags that signal that something is wrong with your SEO campaign. The first item he lists is “A sharp drop in organic traffic”. No argument here! I...

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What is a High Quality, Relevant Link

What is a High Quality, Relevant Link?

Written by Nick Stamoulis

Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’...

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Don’t Let SEO Get in the Way of Branding

Don’t Let SEO Get in the Way of Branding

Written by Brick Marketing

When search engine optimization first became a household name, it had negative connotations because it was associated with shady tactics and subpar content. In today’s online world, the climate is much different. Businesses who merge effective SEO tactics while still building their brand identity ...

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5 Blog Commenting Rules to Follow

Written by Danielle Bachini

Blog commenting remains a relevant SEO link building tactic. Many blogs “nofollow” comments today, but that doesn’t mean that blog commenting is “out” for SEO. It’s still a way to create an inbound link pointing to your site that builds brand exposure and generates traffic. That being sa...

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How to Keep Your SEO Campaign Fresh

How to Keep Your SEO Campaign Fresh

Written by Brick Marketing

An effective SEO campaign has several important elements - keywords, content, social media, and effective link building. Doing it the wrong way can hurt your efforts more than help. It is well worth the effort to make your campaign as effective as possible. The only problem is that it can feel stagn...

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Its Time to Fix Your Slow Website

It’s Time to Fix Your Slow Website

Written by Nick Stamoulis

How long does it take your website to load? Across any device, a website should ideally load within a few seconds. After all, that’s what web users have grown accustomed to. Anything longer than a few seconds results in frustration and is a scary reminder of the dial up days of yore. Nobody wants ...

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Learning the Art of Storytelling

Learning the Art of Storytelling

Written by Katherine Tsoukalas

Webster’s Dictionary defines a story as “an account of incidents or events”. Despite this simple definition, composing a good story is actually an art. Think about how you feel at the end of a great movie, or after you’ve completed reading a novel that left you captivated. After encountering...

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Seasonality

Is Seasonality Driving Your SEO Program?

Written by Brick Marketing

If you were like most of our clients, traffic across the board was probably down between Thanksgiving and Christmas. Why? The holidays of course! Most B2B businesses see a noticeable slow down in the amount of traffic, leads, engagement metrics and final orders during that time period simply because...

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Are You Analyzing the Success of Your Blog Posts?

Written by Nick Stamoulis

Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don’t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. Afte...

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Be Wary of SEO Firms That Email You Out of the Blue

Written by Brick Marketing

It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What’s worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few S...

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Strategies for Developing Compelling Content

Strategies for Developing Compelling Content

Written by Katherine Tsoukalas

Since a good content marketing strategy distributes content across multiple platforms as a way to attract the right audience, it stands to reason that the nature of the content you write does matter. This means that whatever you create needs to be in line with your overall strategy, otherwise it wil...

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What is a Niche Link?

Written by Danielle Bachini

No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...

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5 Signs Youre Over Thinking Your SEO Strategy

5 Signs You’re Over-thinking Your SEO Strategy

Written by Brick Marketing

With each algorithm change, Google has website users fearful of the future. When will the next change be? How will that impact your website? The end result of this fear is that it’s all too easy to make things more complicated than they need to be. Don’t fall into this trap! Here are five of th...

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Your Website is More Than Your Homepage

Written by Nick Stamoulis

Your homepage is an important part of your website. It generates the lion’s share of your website traffic and essentially is like an introduction to not only your website, but also to your company. The homepage needs to be well designed, user friendly, and optimized properly. However, website owne...

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SEO Practitioners Wear Many Hats

Written by Danielle Bachini

Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it. While SEO has certainly become more mainstream, we’re still likely to get the follow up, “And what does that mean exactly?” W...

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Guest Blogging Should Be Mutually Beneficial

Written by Nick Stamoulis

By now we all know that guest blogging shouldn’t be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it’s great for building brand exposure (for the author) and providing website visit...

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What Does “Thin Content” Mean?

Written by Danielle Bachini

For years now we’ve associated the Google Panda algorithm with “thin content”. Web pages that have this “thin content” will be punished and see a drop in ranking and organic search traffic. But what does it mean, exactly? There is a common misconception that “thin content” means...

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Twitter

Twitter is Giving Google Access to Their Update Stream

Written by Brick Marketing

From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the “firehose”. Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for...

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The Rules for Re-Using Old Content

The Rules for Re-Using “Old” Content

Written by Nick Stamoulis

The highest content marketing priority is always quality. Never sacrifice quality for quantity. However, the frequency in which you publish content does play a role in your content marketing success, which is why you should allot as much of your marketing budget to content as possible to keep both q...

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Consider Investing in PPC Along with SEO

Written by Danielle Bachini

SEO really isn’t optional today. If you have a website and you want to drive as much traffic as possible to that website, it’s necessary to invest in a search engine optimization campaign, even if it’s on a small scale. People turn to the search engines when they are looking for information wh...

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Avoid Link Building? Not Quite

Written by Nick Stamoulis

A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, “Is link building in any way good?” Mueller responds, “In general, I’d try to avoid that.” I guess it’s no wonder why people are freaking out over the whole thing. Y...

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3 Places to Check Your Links

Written by Danielle Bachini

As a website owner, it’s important that you know what’s going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search eng...

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Inbound Marketing

Are You Everywhere Your Audience Is?

Written by Brick Marketing

The three main components of any inbound marketing campaign are SEO, social media, and content marketing. The goal of inbound marketing is to build your brand up so that you are everywhere your audience is when they need you. You aren't trying to break into their world the way traditional advertisin...

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Social Traffic

Social Media Channels Can Deliver Instant Traffic

Written by Brick Marketing

Sometimes SEO feels very much like a complicated game of "hurry up and wait." You spend so much time and effort optimizing your website, but until Google recrawls your website and recognizes what is new those changes might as well not even be there! You spend hours every week creating fresh content ...

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Think Your Site is Mobile-Friendly? Check and See

Written by Nick Stamoulis

It seems like the past few years have been called “the year of mobile” and so far nothing seems different about 2015. With every passing year it becomes more critical to not only have a robust online presence, but to have a web presence that is mobile-friendly as well. Website owners across all ...

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Top Keywords

Are People Still Searching for Your Top Keywords?

Written by Brick Marketing

One of the most important things to remember about SEO is that it is constantly changing. The search spiders get smarter with every update, meaning old tactics that used to work incredibly well are now useless (or potentially dangerous). For instance, in the last few years Google has gotten a lot be...

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Earned Links

You Can’t Control Who Links to You

Written by Nick Stamoulis

It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're ...

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Simple Ways to Protect Your Website from SEO Failure

Written by Danielle Bachini

With every algorithm update, SEO becomes more complex. However that isn’t to say that as a website owner, you don’t have any control. There are certainly simple, straightforward ways to protect your website from any SEO related fallout. This is by no means an exhaustive list, but here’...

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Conduct a Content Audit to Fill Your Content Gaps

Written by Nick Stamoulis

When was the last time you conducted an audit of your content? If it’s been awhile, now is as good a time as any to review what you’ve accomplished up to this point. Aimlessly creating content just for the sake of creating content results in missed opportunities. Even though we’d like to belie...

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4 Reasons to Invest in PPC Advertising

Written by Danielle Bachini

As we know, marketing has seen a large shift towards inbound methods in recent years. Marketing is no longer about sending a message out to the masses and hoping it sticks. Instead, it’s necessary to get in front of target audience members when you know that they are actively researching and looki...

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Mobile Website

Is Your Website Mobile Friendly? It Needs to Be!

Written by Brick Marketing

According to Marin Software’s Benchmark Report for Q4 2014, "The share of ad spend that went to smartphones rose nearly 5 percent from Q4 2013 to account for more than 40 percent of total search spend." Granted, paid search and organic search operate in totally different arenas (even if they both ...

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Use a Ranking Report to Improve a Content Strategy

Written by Nick Stamoulis

There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it’s not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day by day or even minute by minute basis and are based on factors that can’t be controlled including ...

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Search Trends

The Searchers Are in Control!

Written by Brick Marketing

Thanks to the sophistication of the search engines, potential customers can find just about anything they want when it comes to your brand. Obviously your website is the core of your online presence, but they can also easily find your social channels, content you've written and published (on your ow...

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SEO Partner

Find the Right SEO Firm for You

Written by Nick Stamoulis

In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm...

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5 Ways to Get Your Content Noticed

Written by Danielle Bachini

Once you hit “publish” on a piece of content, don’t think that your work is done. Think of all of the new pages of web content published each day. That’s a lot to compete with! If you want to ensure that the right people see your content it’s necessary to not only share it in the proper ch...

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Custom URL

Make Sure Your CMS Supports Custom URL Structure

Written by Michael Lupacchino

You know how a family usually has one member who is a whiz with computers? The type who usually gets put to work fixing a wireless router or setting up a new laptop while he or she is supposed to be visiting with other relatives. Well, in my family, I’m THAT person. While I normally am called to h...

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B2B SEO

B2B SEO Should NOT Push the Envelope

Written by Brick Marketing

More than once a B2B SEO client has come to me after a year or so of work (and great success I might add!) and asked "what else should we be doing?" It's as if there was some secret level 2 SEO tactic that I had been holding back from them! But here's the real secret to SEO; it's not sexy, it's not ...

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SEO Guarantees

Avoid the SEO Firm That Promises the Moon

Written by Nick Stamoulis

For a few months I've been testing targeted Twitter ads, seeing if any decent leads came through the pipeline. As a way to pre-qualify any visitors, I wrote the ad copy to include a base price so I don't have to pay for tire-kicking traffic or worry about sorting through potential leads that aren't ...

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Social Media Automation Rules to Follow

Written by Danielle Bachini

Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...

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Don’t Forget the “Marketing” in Content Marketing

Don’t Forget the “Marketing” in Content Marketing

Written by Nick Stamoulis

Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it’s written/produced, etc. The content itself is nothing without the promotio...

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5 Tips for Curating Social Media Content

Written by Danielle Bachini

If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...

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Traffic Overall

Measuring Year Over Year Organic Growth

Written by Brick Marketing

Now that January 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any ...

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Good and Bad Links

Separating the Good Potential Links from the Bad

Written by Nick Stamoulis

Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it's no small wonder why! I've seen sites get hit and take more than a year to recover, if they recover at all. And ...

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SEO Parts

SEO is Part of Something Bigger

Written by Brick Marketing

Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch withou...

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Social Media Isn’t an “Either-Or” Game

Written by Nick Stamoulis

In a recent article on ClickZ titled “How to Launch Your B2B Social Media Presence: A 30-Day Plan”, author Kristen Kovner had the following to say regarding where businesses should be posting: There are myriad social channels, and experts will tell you it’s not an "either-or" game but a "ye...

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SEO Garden

Plant Your SEO Garden Now!

Written by Brick Marketing

A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might n...

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Organic Growth

How Much Organic Growth is Enough?

Written by Nick Stamoulis

When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO. Could they expect to see a 10% change? 20%? 30%? I explained to our contact there that our clients have seen everything from as little as 2% change in organic to as...

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How Ad Rank Determines Ad Position in AdWords

How Ad Rank Determines Ad Position in AdWords

Written by Danielle Bachini

If you’re thinking about running a PPC campaign in Google AdWords, you’re probably curious about how Google determines where your ad will show up on the search engine results page. Google has a reputation for keeping secrets but luckily Google provides advertisers with this information (at a hig...

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5 Things That Must Go to Save Your SEO in 2015

Written by Danielle Bachini

With 2014 in the books, it’s time to reflect on the previous year and set goals for the new one. If SEO is a part of your marketing strategy in 2015 (and really, why wouldn’t it be?), here are the tactics that no longer have any business being a part of your campaign: Guest blogging for l...

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Lost URLs

Where Are My URLs?

Written by Brick Marketing

The other day I got an email from one of our clients regarding a community site they created for their customers. Google searching on things that should be returning matches to your community are coming up with no links to site.  I wonder why the Google crawlers are not picking up those pages? ...

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SEO expectations

Managing Expectations for the New World of SEO

Written by Nick Stamoulis

The other week I came across this fantastic whiteboard Friday from Rand Fishkin at Moz, all about managing SEO expectations. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they...

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SEO Resolutions

What Are Your New Year SEO Resolutions?

Written by Brick Marketing

A new year means a new chance to get your SEO off on the right foot. There is no denying that web traffic, both desktop and mobile, is a huge source of business for most companies. In fact, I'd argue that for the majority of our clients, organic traffic is the #1 source of visitors. So how can you g...

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5 Tips for Writing Effective PPC Ad Copy

Written by Danielle Bachini

As an advertiser, you want to make the most of your PPC advertising budget. One way to do so is to write great ads. Great ads contribute to a higher Quality Score, are shown more often, and get more clicks. Here are 5 tips for writing effective PPC ad copy: Include keywords Seems obvious,...

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Referral Links

How Much Is One Referral Link Really Worth?

Written by Brick Marketing

Over the last two years, ONE link has driven 238 visitors to a client's site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visitors...

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The Benefits of Nofollow Links

Written by Nick Stamoulis

The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...

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Are These Link Building Service Ads For Real

Are These Link Building Service Ads For Real?!

Written by Danielle Bachini

I was recently looking at (what I thought was) a trusted SEO related industry website when an advertisement on the side of the screen caught my eye. I thought, “That can’t be right”, but my curiosity got the best of me. I clicked on the ad and sure enough, it brought me to a landing page for a...

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Blog Traffic

How Much Is Your Blog Worth?

Written by Brick Marketing

One of the best ways you can plead your case for a bigger content marketing budget in 2015 is to show the powers that be just how much your blog is worth. Showing content ROI is actually very simple, especially when you know how much the average web visitor is worth to your company. The equation for...

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Is That Blog Post a “Hit” or “Miss”?

Written by Nick Stamoulis

A content strategy should be continually tweaked as you move along and see what works and what doesn’t. Once you have a significant number of blog posts under your belt, it’s important to take a look at the data in order to determine what was a “hit” and what might have been a “miss”. Ov...

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Keyword Rank

Why Aren’t We Showing Up for [Keyword]?

Written by Brick Marketing

Many in-house SEO managers or internal SEO champions are constantly having to defend the SEO program from those who just don't "get it." One of the biggest things is explaining why your site isn't showing up when they type in your top keywords. It doesn't seem to matter how good the organic growth n...

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You Can’t Fool Google So Stop Trying!

Written by Nick Stamoulis

In a recent article over on Search Engine Land, author Greg Gifford said the following: The most important point we try to hammer home to potential clients is that you can’t fool the nerds at Google. Everything you do, both on and off your site, should be working toward the end goal of making y...

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Why You Shouldn’t Rely Too Heavily on Newsjacking

Written by Danielle Bachini

If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott's book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief exp...

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Dead SEO

3 Non-SEO Items That Will Kill Your SEO Program

Written by Brick Marketing

There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground...

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Is Your Enterprise SEO Campaign Guilty of These Things?

Written by Nick Stamoulis

If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some...

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5 Components of a Great PPC Landing Page

Written by Danielle Bachini

Many factors determine if and where your PPC ad is shown on the search engine results page. One such factor is the landing page experience. A high quality, relevant landing page is going to increase your Quality Score and result in a better ad placement, which results in more clicks and conversions....

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Ways to Maximize Your Content Marketing Potential

Written by Nick Stamoulis

It’s one thing to be “doing” content marketing. Nearly every business today can say they are “doing” content marketing to some extent. It’s another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to...

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Has Google+ Lost Its Way?

Written by Danielle Bachini

Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina “called out Google+” on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a po...

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Keyword ranking tool

Are You Paying for a Keyword Ranking Tool?

Written by Brick Marketing

The other day my boss was reminiscing about how the world of SEO looked when he started in Internet Marketing over 13 years ago. One of the things he remembers the most is having a dedicated computer that sat in the corner of his office, running keyword ranking reports 24-7. They set up some kind of...

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Stop Overthinking Your Blog Posts!

Written by Nick Stamoulis

We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website. The two most common excuses are that they don’t have time to blog and they don’t know what to write about. To these website owners/businesses we say, stop overthinking it! ...

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Content Marketing Strategy

3 Reasons Why You Need a Content Marketing Strategy

Written by Brick Marketing

If you are a one-man content creation show you probably don't need a written content marketing strategy because you are the writer, the publisher, the editor, and the promoter all rolled up into one! But the minute someone else comes into the picture you need that written content marketing strategy ...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Panda and Penguin: It’s Not so Black and White

Written by Danielle Bachini

I recently read a great article by Dave Davies over on Search Engine Watch that had me thinking. Titled "Which Update?” Is The Wrong Question, he says: “Most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends...

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WordPress Plugins

Some More Must Have WordPress Plugins

Written by Michael Lupacchino

Having a site built in WordPress provides numerous advantages compared to coding a site from scratch. Simple additions to your site can be easily accomplished by installing plugins. From data capture to boosting SEO, there are numerous WordPress plugins to optimize your site and improve its function...

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Content Clutter

How Much Content Are You Sitting On?

Written by Brick Marketing

At the B2B Marketing Profs conference back in October I attended a great session entitled "Content Marketing at Scale: Heavy Hitters." The panel included Doug Kessler of Velocity Partners, Joe Pulizzi of The Content Marketing Institute, Jeannine Rossignol of Xerox and Michael Brenner of NewsCred. Th...

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Touch Point

Your Last Touch Point Isn’t The Only One That Matters

Written by Nick Stamoulis

Traditionally, when we are tracking conversions we look at one moment in time. Did they fill out that form? Did they download that white paper? Did they register for that demo? We then backtrack one step and see what they did just before they converted. Were they reading a blog post? Did they respon...

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Content Audit

Content Audit – Keep, Tweak, or Kill

Written by Brick Marketing

It blows my mind sometimes that I can not only turn out at least one blog post a day for the Brick Marketing blog, but I am easily writing 2, 3, if not 4 client blog posts a day on top of that (plus all my other SEO work). If me, all by myself, can write 3-5 pieces of content every day, how does a m...

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Blog for Better Customers and Clients

Written by Nick Stamoulis

There are so many benefits to business blogging. It’s a way to share your industry knowledge and be viewed as an authority figure. It’s a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customer...

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Have You Considered Investing in Bing Ads?

Written by Danielle Bachini

Pay per click search advertising is often a worthwhile addition to your internet marketing efforts. We all know that when people are looking for a product or a service, they turn to the search engines. SEO is a “must” today, but the downside to SEO is that it takes time. It can take years or lon...

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Content Marketing ROI

How Do You Really Prove the ROI of Content Marketing?

Written by Brick Marketing

At the end of the day, ROI (return on investment) isn't about engagement or brand building or authority--it's about the money. It's not something many marketers like to drill down to (especially when the numbers aren't as good as you would like them to be), but if you want a better content marketing...

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The Content Marketing Bar Has Been Raised

Written by Nick Stamoulis

Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the c...

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Just Enough SEO Knowledge to Be Dangerous

Written by Brick Marketing

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

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How Small Businesses Have a Content Marketing Advantage

Written by Nick Stamoulis

Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn’t mean that small business owners should just sit back and think that they can’t compete with the big guys. This is especially true when it comes to online content marketing w...

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Create a Content Series to Maintain Engagement

Written by Danielle Bachini

In case you weren’t aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you...

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What Does B2B Really Mean?

Written by Brick Marketing

At the MarketingProfs B2B Marketing Forum, held here in Boston in early October, Seth Lieberman of SnapApp had a great point during his presentation that really stuck with me. "B2B does not mean 'boring to boring.'" Since the conference catered to B2B marketers, who don't get to typically work in th...

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What Your Target Audience Expects From Your Content

Written by Nick Stamoulis

First things first. When it comes to publishing content online, you need to remember who you are writing it for. Your primary target audience is prospects and current customers, not the search engines. Yes, it’s important to consider SEO and incorporate keywords naturally where you can but the con...

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Use Your Business Blog as Bait

Written by Danielle Bachini

When developing your blogging strategy, it’s important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catc...

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SEO Clients Can’t Disappear From the Process

Written by Danielle Bachini

If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you’re outsourcing the work so that you don’t have to deal with it and you can just review monthly reports you ...

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Are You Producing “Nontent?”

Written by Brick Marketing

Back in early October I had the opportunity to attend the B2B Marketing Forurm, put on by MarketingProfs, here in Boston. It was two days of fantastic sessions geared specifically for B2B marketers and I mostly attended sessions dedicated to content marketing. One of the sessions, entitled "How NOT ...

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How Your Email Newsletter Can Help SEO

Written by Nick Stamoulis

An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter can indirectly help your SEO? That is, if you s...

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SEO Tricks To Not Fall For!

Written by Brick Marketing

It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to...

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Outsourced or In House Social Media: Why Not Both?

Written by Nick Stamoulis

When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...

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Questions to Answer While Developing a Blog Strategy

Written by Danielle Bachini

If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in y...

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Are Your Links Helping You Stand Out?

Written by Brick Marketing

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

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The Internet Is Immediate. SEO Is Not.

Written by Nick Stamoulis

One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. ...

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How to Improve Your AdWords Keyword Quality Score

Written by Danielle Bachini

If you want to improve the placement of your Google AdWords ad on the results page, you need to improve your ad rank. Ad rank is calculated using a combination of bid amount and Quality Score. So essentially, you can’t just throw money at Google and see a boost. The ad’s Quality Score needs to b...

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Blog on a Daily Basis (If You Can)

Written by Nick Stamoulis

According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired...

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Is Your Content Covering the Whole B2B Buying Cycle?

Written by Danielle Bachini

If you’re a B2B marketer looking to grab the attention of B2B decision makers that would be interested in your product or service, there’s no better way to do so than to be publishing quality online content on a regular basis. This excerpt from a Forbes article says it all: Consumers tune...

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The Time to Invest in a Responsive Website is Now

Written by Danielle Bachini

There’s been a lot of industry chatter recently about mobile user experience and its effect on search ranking. Mobile user experience isn’t currently a ranking factor, but Google has strongly implied that it will become one. A Google spokesperson told Search Engine Land: “Because at Goog...

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Web-Design-Less-is-More

When It Comes to Web Design, Less is More

Written by Brick Marketing

Comparing today to say 10 years ago, a lot has changed in terms of the internet. Back in the early 2000s, a large percentage of people accessed the internet via dial-up or DSL. Today, the majority of users access the web via high-speed broadband connections or super-fast 4G wireless networks. Our in...

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Google Pushed Penguin 3.0 Live

Written by Brick Marketing

On October 19th Google officially confirmed they pushed Penguin 3.0 live. Even though it's called Penguin 3.0 it's actually the 6th iteration of the link spam fighting algorithm update. This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers...

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Facebook Is Still King of the Social Jungle

Written by Nick Stamoulis

A lot of people are experiencing Facebook burn-out. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse...

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Is Your Website Failing Your SEO?

Written by Brick Marketing

For one of our B2B SEO clients, we helped increase organic traffic to their site by over 300% in just a year. That's an ENORMOUS jump that most sites can only dream of. Those visitors were spending more time on the site, visiting more pages on average, consuming more content (we tracked white paper ...

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Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

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Do Your LinkedIn Groups Research to Increase Visibility

Written by Nick Stamoulis

According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users are a member of 1-9 Groups. The sec...

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Why Readers Lose Interest in Your Content

Written by Danielle Bachini

Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies...

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Are You Thinking About Content User Experience?

Written by Nick Stamoulis

As a content marketer you may think that you’re doing everything right. You spend ample time creating content in different formats (blog posts, articles, white papers, videos, etc.) because you know that people have different content consumption preferences. You’re working hard at building up yo...

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Managing Client Expectations During A Website Redesign

Managing Client Expectations During A Website Redesign

Written by Brick Marketing

Websites are complex creatures. Besides back-end coding and script work, websites involve multiple design elements and may also include components such as audio, video, and application integration. Because a website is both technically complex and labor intensive, it is important to establish clear ...

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No SEO Firm Can Guarantee Organic Results

Written by Brick Marketing

A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it...

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The Google Force Field

Written by Nick Stamoulis

When you live and breathe SEO like we do it's easy to forget that most business people, both big and small, don't play in the SEO sandbox at all. We often get asked questions that to us seem like, "well, duh," but to a small business owner or even a VP of Marketing that never delved into SEO before,...

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What is a “Natural” Link?

Written by Brick Marketing

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a "natural" link is one that the site owner had zero hand in actually creating. They didn't ask for it, barter for it, submit something for it, and so forth---it was totally created by someone on the linking s...

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Guest Blog Posting Tips to Keep You Out of Trouble

Written by Danielle Bachini

Not too long ago guest blogging was a popular SEO link building tactic. Write a guest post for a website, include a link back to your site, and improve your link portfolio. It was a “win win” scenario. The website that published the guest post was getting content to keep the site active and the ...

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Is Your SEO Firm a Disaster Waiting to Happen?

Written by Brick Marketing

Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly "maintenance" fee but no work other than pulling keyword ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they ...

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Make the Most of Your LinkedIn Posts

Written by Nick Stamoulis

First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...

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Get More From Your Website Visitors

Written by Danielle Bachini

As any web marketer will tell you, it’s hard work getting traffic to your site! It requires an investment of time and money. Marketing dollars are spent on website visitors that come from SEO, PPC, advertisements, email newsletters, social media, and more. Due to the cost involved, you want to get...

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Name Your Images Before Uploading Them

Written by Brick Marketing

While images on a site usually fall under the domain of website design, there is one component of adding images to your site that also involves web development – its code. Whenever you upload an image (i.e. a JPEG or a PNG file), it is translated into HTML code on the back end of the site. Even th...

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That Old Blog Post is Worth More Than You Think!

Written by Brick Marketing

When you publish a new blog post and promote it across your social channels there is usually a flurry of activity. It gets shared, Liked, tweeted, read-through, and more. But within a day or two (unless that post goes viral) the traffic and activity usually falls off. The organic value of that post ...

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Content is For Your Target Audience First, SEO Second

Written by Nick Stamoulis

Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be ...

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Link Building Is Really About Relationships

Written by Brick Marketing

Moz recently put out a new guide to link building which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship with...

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Does Your Website Have a Clear Focus?

Written by Nick Stamoulis

When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that’s where we’ll be spending the majority of our time. If it’s not almost immediately clear what the company does or what products they sell, we already have hesitations about wo...

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Four Things NOT to Include In Your New Website

Written by Michael Lupacchino

As a business owner, you should make sure that you redesign your website every few years. Not only does it allow you to update your site with the newest web technologies, but is also give you a chance to ditch outdated or redundant web items or content. Just as new technologies emerge, others become...

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3 Places to Find New Linking Opportunities

Written by Brick Marketing

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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5 Qualities of the Best Guest Blog Posts

Written by Danielle Bachini

Guest blog posting might not be the SEO link building tactic that it once was, but that’s actually a good thing! It’s weeding out the low quality “just for links” posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right r...

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How to Conduct an SEO Friendly Website Content Audit

Written by Nick Stamoulis

As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launc...

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5 Things to Do When Curating Content for Social Media

Written by Danielle Bachini

Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requires...

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What’s New in WordPress 4.0

Written by Brick Marketing

WordPress has quickly become an industry leading content management system (CMS) for businesses worldwide. Nick-named “Benny” after Jazz Musician Benny Goodman, WordPress 4.0 is now available and numerous publications and industry leaders are talking about the update, which includes improvements...

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SEO Is Long Term…So Are You Willing to Wait?

Written by Brick Marketing

Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking...

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What Makes Content “Share Worthy”?

Written by Nick Stamoulis

Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of ...

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3 Ways to Be a Better Business Blogger

Written by Brick Marketing

There is no denying that business blogging is a huge part of being a successful online brand. The content you produce not only helps you grow your organic presence, but it also builds your brand's reputation, helps your site earn links naturally, feeds your social media presence, and more. But being...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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Make Time for Social Media

Written by Danielle Bachini

When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many...

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Another One Bites the Dust as Google Kills Authorship

Written by Brick Marketing

John Mueller, Webmaster Trends Analyst at Google, announced last week that Google will be discontinuing its support for authorship in search results. Back in June, author photos were dropped from search results, supposedly to help reduce clutter and create a "better mobile experience and a more cons...

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What You Must Do to See SEO Results

Written by Danielle Bachini

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you beco...

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Reasons Why Your Content Isn’t Getting Shared

Written by Nick Stamoulis

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content tha...

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Feed Your Social Media Machine

Written by Danielle Bachini

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repe...

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How Site Speed Impacts Website Performance

Written by Brick Marketing

Most of us access the internet over high-speed broadband or wireless networks, leaving dial-up internet a thing of the past. Even though most users are able to surf the web at high speeds, the speed at which your website operates is a major factor in how the site performs not only in search, but as ...

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How Much Traffic is that Blog Really Worth?

Written by Brick Marketing

In July 2012 this client's blog pulled in 3,416 visitors. Two years later that number hit 14,892! That's more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, ...

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Ways to Build Your Content Audience

Written by Nick Stamoulis

In a recent interview with Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team, we asked him how a website owner can get their content the attention it deserves. His response: “Content marketers need to understand that publication does not equal distribution. “Build it and they wi...

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Who Is Linking to Your Website?

Written by Brick Marketing

It's a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn't care if you didn't ask for that link and had no hand in building it, if it shows up in your link profile it's your responsibility. As unfair as that may seem it's the new SEO world we...

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How Long Should Blog Posts Be?

Written by Nick Stamoulis

Once we convince our clients that a blog hosted on their company website is an SEO “must have”, we usually get two questions. The first question, “How often should we publish blog posts?” The answer to that is as often as you can while maintaining high quality content. Regular posting means ...

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Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

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Why You Need to Update Your Website Continuously

Written by Brick Marketing

Building a website takes a lot of time and energy. From reviewing web design options, to creating content, to building the site and then testing of the new site – the process can take a while. Once the site is live and error free, it may be tempting to never have to touch the website again. Howeve...

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Can Social Media Really Help You Sell?

Written by Brick Marketing

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...

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Signs That You Have Unrealistic SEO Expectations

Written by Nick Stamoulis

It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results which c...

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Don’t Neglect Your SEO Responsibilities

Written by Danielle Bachini

If you want to drive traffic to your website from the search engines, SEO is a must. It should be viewed on the same level as every other necessary function that keeps a business operating. People turn to the Internet, specifically the search engines, when they are looking for products or services. ...

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Keyword Tips for SEO Newbies

Written by Nick Stamoulis

The search engine algorithms have become more complex, but what hasn’t changed is the importance of keywords. The search engines still look at the words on a page of content to determine what that page is about and what that page should rank for. At the highest level, all website owners should app...

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Do You Know What Your SEO Firm is Doing?

Written by Danielle Bachini

Now that SEO has been a prominent staple of a marketing program for quite some time, it’s a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring ...

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Can’t Google Just Not Count Those Bad Links?

Written by Brick Marketing

In the last few years Brick Marketing has helped several websites diagnose and work through their manual or algorithmic penalties. If you have never had to deal with a Google penalty consider yourself lucky! It's an absolutely miserable experience even when you do know exactly what went wrong. It's ...

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How Content Generates B2B Sales

Written by Nick Stamoulis

The B2B sales cycle doesn’t begin when a prospect fills out a lead form or calls the sales department. It begins when the prospect first learns about your brand and starts conducting research on their own. Very few people will blindly call a sales team. They want to know what they are dealing with...

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Find the Amount of Content That’s “Just Right”

Written by Nick Stamoulis

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridg...

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Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

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Social Media Can Be A Great Source of Immediate Traffic

Written by Brick Marketing

It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...

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Where to Look for Content Inspiration

Written by Nick Stamoulis

A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, cont...

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The Reality of What SEO Success Looks Like

Written by Danielle Bachini

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sen...

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New B2B Social Followers Aren’t Ready to Buy

Written by Danielle Bachini

There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy wi...

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What to Look for in a Web Hosting Company, Part 2

Written by Brick Marketing

When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting ...

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How Is Your Audience Searching?

Written by Brick Marketing

One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data t...

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Link Building

3 Things You Need to Understand About Link Building

Written by Brick Marketing

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/w...

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Why SMBs Can Win At SEO

Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly s...

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facebook

True Facebook Promotion is No Longer Free

Written by Danielle Bachini

One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis.There’s evidence...

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Getting Your Content Calendar Ready for 2015

Getting Your Content Calendar Ready for 2015

Written by Brick Marketing

2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, ...

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Enhance Blogger Outreach Efforts with These Tactics

Enhance Blogger Outreach Efforts with These Tactics

Written by Nick Stamoulis

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...

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Did Panda 4.0 Target Individual Pages?

Written by Nick Stamoulis

Back in mid-May Google rolled out Panda 4.0 and it really shook up the search results. According to Search Engine Land, "Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version ...

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SEO Approval Process

Don’t Let SEO Get Stuck in the Approval Process

Written by Danielle Bachini

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

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What to Look for in a Web Hosting Company, Part 1

Written by Michael Lupacchino

Regardless of if you are launching a brand new website or are redesigning an existing one, something to keep in mind is your web hosting company. While there are plenty of options out there to choose from, not all companies are the same. You need to do your research and take time to review your poss...

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Content Doesn’t Just Mean Articles

Content Doesn’t Just Mean Articles

Written by Brick Marketing

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, an...

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SEO and the Long B2B Sales Cycle

SEO and the Long B2B Sales Cycle

Written by Nick Stamoulis

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sal...

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Leverage Old Content for New Links

Leverage Old Content for New Links

Written by Brick Marketing

Constantly creating interesting, informative, and engaging content day after days is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What ...

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“Direct” Traffic from SEO? Yes, Says Groupon

Written by Nick Stamoulis

Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t ...

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SEO Isn’t a Be All And End All Solution

SEO Isn’t a Be All And End All Solution

Written by Danielle Bachini

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can...

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The Importance of Enabling Web Analytics

The Importance of Enabling Web Analytics

Written by Michael Lupacchino

Big data, analytics, and business intelligence – these are all “buzzwords” that get thrown around these days whenever we start talking about business and/or technology. There is no denying it, we live in a data driven society. Decisions are made based statistical evidence mined from many diffe...

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Unknown Links

Bing Believes in “Unknown” Links

Written by Brick Marketing

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

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5 Key Analytics Metrics to Monitor SEO Success

Written by Nick Stamoulis

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if no...

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Bing Logo

3 Big SEO Myths According to Bing

Written by Nick Stamoulis

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuat...

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Don’t Forget Calls to Action on the Blog

Written by Danielle Bachini

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another imp...

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Is Google+ On the Outs?

Written by Brick Marketing

Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have bee...

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Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been chea...

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5 Important SEO Takeaways

Written by Danielle Bachini

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

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Old Guest Blog Posts May Need to Be Revisited

Written by Nick Stamoulis

If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still ...

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Why You Must Be Blogging for SEO Success

Written by Danielle Bachini

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it...

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B2B Link Building Doesn’t Have to Be Boring

Written by Brick Marketing

A lot of B2B site owners and marketing managers feel like their products/services aren't "sexy" enough to really earn any high-quality natural links. They aren't selling fashion, home design and decor, food, or other visually appealing and consumer-friendly goods that typically get a lot of attenti...

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Tips for Creating Link Friendly Content

Written by Nick Stamoulis

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow...

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4 Link Building Fundamentals to Protect Your Website

Written by Brick Marketing

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds o...

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3 Steps to Content Marketing Success

Written by Nick Stamoulis

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to b...

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Is Your SEO Firm Transparent?

Written by Danielle Bachini

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “b...

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3 Things to Remember When Merging Two Sites

Written by Nick Stamoulis

One of our SEO clients recently acquired another company and wanted to merge the two sites into one. Basically, our client's domain would stay live and be re-designed and rewritten to include all the relevant products that domain B (the company they acquired) would now be offering under our client's...

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Don’t Keep Your SEO Firm in the Dark

Written by Danielle Bachini

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critica...

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Check Analytics Before a Website Redesign

Written by Nick Stamoulis

The web is constantly evolving and changing and users expect a certain level of professionalism when visiting business websites. Even if your site has great content and provides all of the necessary information that a visitor might need, the layout and design can start to look dated after awhile. Th...

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Are You Following Updated SEO Best Practices?

Written by Danielle Bachini

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important thin...

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3 Reasons to Have a Mobile Friendly Website

Written by Brick Marketing

According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access. Because smartphones are so pervasive, one in five page views happen on a mobile device. Very few businesses today don’t have a website. In fact, coming across a business that does not have a website i...

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Why Your Boss Might Hate SEO

Written by Nick Stamoulis

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no d...

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Is One Bad Link Going to Ruin You?

Written by Brick Marketing

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links...

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What to Do After Publishing Your B2B Blog Post

Written by Nick Stamoulis

So you’ve spent a significant amount of time writing a great blog post that resonates with your B2B target audience. You’ve optimized the post, uploaded it, and published it. That’s a great start, but don’t think that now you can just sit back and watch as people naturally find your post and...

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Put Together a Winning Content Marketing Team

Written by Danielle Bachini

When developing a content marketing strategy, it’s often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your ...

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Avoid Flash When Designing a Website

Written by Michael Lupacchino

Modern websites are incredibly dynamic. Instead of the standard 5-page website with text content, most websites offer a mix of text, images, video and audio components. Years ago, Flash used to be the norm for embedding dynamic content onto websites. Originally released by Macromedia and then bought...

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One Link Can Drive Dozens of Visitors

Written by Brick Marketing

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link prof...

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Google Takes on eBay

Written by Nick Stamoulis

In mid-May a lot of site owners noticed some big changes in the SERPs and traffic back to their sites. There was a lot of speculation as to why that was happening, and a few days later Matt Cutts officially announced that Panda 4.0 was rolled out. Less than an hour earlier, Search Engine Land confir...

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On Site SEO Basics That Still Apply

Written by Danielle Bachini

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search eng...

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4 Things to Remember When Redesigning A Website

Written by Nick Stamoulis

Redesigning a website is a major undertaking. Not only is the design changing dramatically, but logos are being updated, content is being rewritten, navigation is being restructured, and more. There are a million and one things to keep track of when redesigning a website, and plenty more you don't e...

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Re-Visit Existing Blog Posts When Starting SEO

Written by Danielle Bachini

In many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so muc...

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Who is Linking to You?

Written by Brick Marketing

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage ...

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Google Rolls Out Panda 4.0

Written by Nick Stamoulis

According to Search Engine Land, Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. Is this the softer and gentler Panda algorithm? From talki...

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Your Content Marketing Shouldn’t Be About You

Written by Danielle Bachini

Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren’t doing enough (or any) content marketing or they aren’t doing it correctly. Companies need to understand that their online content marketing ...

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Be Smart About Your Guest Blogging Choices

Written by Brick Marketing

Towards the end of March, Google announced that they actively penalized MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging. MyBlogGuest was created by up Ann Smarty, a well-known blogger and social media user. I was often invited to guest post and some people e...

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Is It Time to Cut and Run from Your Website?

Written by Nick Stamoulis

We once worked with a client that had a .net website which was hit hard by both Penguin 2.0 AND 2.1 for link spam. Their previous SEO firm, which was based on India, had relied totally on article spinning, directory submissions, and exact-match anchor text to build this client's link profile up--and...

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Should Website Pages be Added for SEO?

Written by Danielle Bachini

The on site optimization phase of an SEO campaign begins with keyword research. Research should be conducted for every page of the site, minus any pages that will target branded keywords (Contact page, Employee Bio page, Directions page, etc.) Page by page it’s necessary to brainstorm a list of po...

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Select the Right Keywords to Focus On

Written by Nick Stamoulis

Yes, it’s true that SEO has changed quite drastically even in just the last few years but one component of SEO that hasn’t changed is the importance of keywords. People input a word or phrase into the search box and the search engines deliver a list of sites that are relevant to the query. In or...

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Should We Care Who Our Social Followers Are?

Written by Danielle Bachini

A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of ...

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You Don’t Have to Go Through SEO Alone

Written by Brick Marketing

In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they d...

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Are You Really Ready to Publish that Blog Post?

Written by Nick Stamoulis

Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with t...

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We’re Looking to Trade Links for Our Clients…

Written by Brick Marketing

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade ...

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Even Matt Cutts Says Backlinks Count for Something

Written by Nick Stamoulis

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore. In a perfect SEO world, th...

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Keep Your Social Media Strategy Mobile Friendly

Written by Danielle Bachini

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...

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This is What Organic Success Looks Like Over Time

Written by Brick Marketing

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site a...

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Maybe Your Website is the Missing Link

Written by Nick Stamoulis

A former client of ours had SEO growth like I had never seen before. Year-over-year their organic traffic jumped from around 450 visitors to 2,000 a month. That’s over 400% growth in just one year! In my 13+ year career in online marketing and SEO I don’t ever remember seeing a single website do...

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3 SEO Mistakes That Can Ruin Your Website

Written by Nick Stamoulis

Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't reali...

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3 Tips for Creating Content People Will Want to Link To

Written by Brick Marketing

In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn lin...

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B2B Video Content Marketing Ideas

Written by Nick Stamoulis

Content marketing is where it’s at for B2Bs. Content that is published and shared online is what captures the attention of target audience members, encourages them to click over to your website to learn more, and eventually leads to conversions. While we are huge proponents of blogging, it’s imp...

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Who Has Your Social Logins?

Written by Brick Marketing

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the...

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Keyword Rankings Can’t Be Promised

Written by Nick Stamoulis

If you’re in the market to hire an SEO provider and you’re looking for someone that’s going to tell you the keyword rankings that they’ll be able to achieve for you, you’re not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practic...

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4 Places Where You Should Be Distributing Content

Written by Danielle Bachini

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right ...

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Your B2B Blog Really is Worth It

Written by Brick Marketing

One of our clients works in the medical technology field. And while the product they've created is actually pretty cool (and makes me feel like we are living in the future!), medical technology isn't exactly the "sexiest" of industries. In my experience that's something most B2B websites struggle wi...

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Where Are Your Visitors Coming From?

Written by Nick Stamoulis

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral...

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Backlinks Still Count, Even Google Says So

Written by Nick Stamoulis

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any whit...

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5 Ways That Content Can Capture Attention

Written by Danielle Bachini

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to incre...

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Setting Up Goals in Google Analytics

Written by Brick Marketing

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-...

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Why Nofollow Links Should Be a Part of Your SEO Program

Written by Nick Stamoulis

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “...

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Getting Strategic with Your Content Marketing Campaign

Written by Brick Marketing

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content...

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Understanding What Content Topics Work Best

Written by Nick Stamoulis

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your tar...

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How to Know When Your Facebook Fans Are Most Active

Written by Danielle Bachini

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and custom...

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Getting Out of Your Link Building Rut

Written by Brick Marketing

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the pro...

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Things that Hinder Enterprise SEO Success

Written by Nick Stamoulis

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources which should translate into a powerful SEO campaign that delivers results. In theory this is t...

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How to Make the Most of Your Content Marketing Efforts

Written by Danielle Bachini

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If yo...

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Buying Links on Top News Sites? Stop the Real Spammers

Written by Nick Stamoulis

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I pr...

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Organic Recovery Takes Time

Written by Brick Marketing

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind ...

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