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Latest Posts

Don’t Miss These Easy Link Building Opportunities

Written by Nick Stamoulis

Link building as a whole isn’t easy. That’s because a big link building focus is on generating natural inbound links that are earned by publishing great, linkable content. However, that doesn’t mean that there aren’t some easier ways to get inbound links. There are plenty of “low hanging f...

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4 Qualities of Impactful SEO Content

Written by Nick Stamoulis

Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...

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Is Your SEO Program Working? Here’s How to Tell

Written by Nick Stamoulis

It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing? While results ...

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Outbound Linking Best Practices for SEO

Written by Nick Stamoulis

When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website. Inbound links are a ranking factor since they convey trust and authority to the search engines. What usually doesn’t get as much attention is outbound linking, or lin...

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How a PPC Campaign Complements an SEO Campaign

Written by Nick Stamoulis

Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll stro...

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3 Things You Must Do to Earn Natural Links

Written by Nick Stamoulis

Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria. While an important part of a search engine optimization campaign is to actively seek out link building opportunities, it’s also necessary to take steps in order to increase the ...

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Don’t Make These Costly SEO Mistakes

Written by Nick Stamoulis

Search engine optimization is an essential component of online marketing since an organic search presence for targeted keywords will result in website visitors which can lead to sales and conversions. Most website owners know this today and understand that they need to get involved in this “SEO th...

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3 Reasons to Optimize for Branded Keywords

Written by Nick Stamoulis

Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question we get a lot from many website owners. After all, your brand is everywhere...

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Create SEO Content for the Entire B2B Sales Cycle

Written by Nick Stamoulis

We know how important content is for SEO. It’s what the search engines “see” and use to determine web page rank. While B2B website owners understand this, many are making the mistake of having a narrow focus to SEO content creation and only targeting prospects that are at the bottom of the sal...

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Different Types of Content to Consider

Written by Nick Stamoulis

When we think about online marketing content we tend to primarily think about the written word. This includes blog posts, articles, press releases, social media updates, white papers, eBooks, and more. From an SEO perspective, creating text-based forms of content is optimum. Other types of content a...

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Reasons to Hire an SEO Professional

Written by Nick Stamoulis

Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (w...

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Make Sure You Put Your Customers First

Written by Nick Stamoulis

You've spent the last few months executing your SEO campaign. You research keywords, write great content, share your content on the social media sites, and constantly tweak things until you get the results you want. After a while, you notice that it's been paying off because your organic visitors ar...

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Find a Balanced Working Relationship with Your SEO Firm

Written by Nick Stamoulis

Signing on to work with an SEO firm is a big step for any company. It’s an attractive option for SMBs that don’t necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the clie...

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How to Maintain Your SEO Rankings

Written by Nick Stamoulis

After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...

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Clean Up Organic Listings to Increase Click Through Rate

Written by Nick Stamoulis

There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through...

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5 Ways to Keep Your Website Safe from Hackers

Written by Nick Stamoulis

Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important bec...

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Don’t Believe These SEO Lies

Written by Nick Stamoulis

SEO isn’t new. It’s been an effective online marketing solution for many years. Yet, for some reason many website owners (and marketers!) don’t quite understand it. We blame this on the fact that there are plenty of lies circulating about the industry and website owners don’t really know wha...

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4 Places to Find Blog Topic Inspiration

Written by Nick Stamoulis

Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, y...

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Blog Best Practices You Might Be Missing

Written by Nick Stamoulis

Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best pract...

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Link Building Fundamentals are Marketing Fundamentals

Written by Nick Stamoulis

Despite search engine optimization being a legitimate online marketing practice for many years now, there are still plenty of marketing folks who don’t quite understand it. Some even fear it due to fear of the unknown. All they hear about are link warnings and penalties from the search engines and...

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SEO Reporting: More Than Rank

Written by Nick Stamoulis

In order to be successful with SEO long term, it’s necessary to get out of the “it’s all about rank” mindset. We’re not saying that rank doesn’t play a role, of course it does, but it isn’t the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on...

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SEO and PPC Should Work Together

Written by Nick Stamoulis

While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...

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Is Keyword Research Worth the Time?

Written by Nick Stamoulis

Keyword research has always been the foundation of a good SEO campaign. After all, it’s the initial research that determines what keywords should be targeted on the website and across additional online content. Yet, there are plenty of website owners that resist spending the time on research. They...

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Website Mistakes that Harm SEO

Written by Nick Stamoulis

We might not know everything about Google’s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what’s important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searcher...

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The First 3 Steps of an SEO Campaign

Written by Nick Stamoulis

For those new to SEO, it can be a little daunting. There’s a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What’s the best approach: all at once or start with one thing and build to the next? Different SEO firms wil...

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3 Things that Generate More Inbound Links to Content

Written by Nick Stamoulis

Publishing great website content is important for a number of reasons. For SEO purposes, it’s necessary in order to rank for specific keywords and to generate natural inbound links that help to convey trust (and determine rank) in the search engines. That’s why it’s so important to not only pu...

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Red Flag Warnings to Look For When Hiring an SEO Company

Written by Nick Stamoulis

The growing influence of organic search rank on business success has correlated with a growth in SEO companies. There’s certainly no shortage of them. Unfortunately, the industry isn’t regulated. Anyone can essentially call themselves an SEO professional, which is why if you’re working with an...

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4 Things to Do Before Launching an SEO Campaign

Written by Nick Stamoulis

If you’ve finally decided to get around to the whole “SEO thing” that’s great! Welcome aboard. However, before you get started there are a few things to take care of. Doing so will ensure that the campaign is as effective as it can be. Here are 4 things to do before launching an SEO campaign...

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SEO Tasks to Complete Daily

Written by Nick Stamoulis

One of the most important things to understand about SEO is that efforts need to be ongoing in order to maintain and improve a website’s presence in search results. Unlike an ad campaign, you can’t turn it off and on as you please without impacting performance. In order to achieve steady organic...

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4 Ways to Supplement an SEO Campaign

Written by Nick Stamoulis

Probably the most frustrating thing about SEO is that it takes time for a campaign to have a positive impact. It can take months, or in some cases, years, for a website to be rewarded with a ranking boost in the search engines after on-site optimization, posting great content, and building high-qual...

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High-Level SEO Reporting Guide

Written by Nick Stamoulis

If you’re going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that ha...

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5 Things to Understand About Link Building

Written by Nick Stamoulis

If you’re new to SEO, there’s a good chance you’re a little confused about link building. That’s because there’s a lot of information out there, but so much of it is now outdated. What hasn’t changed, however, is that inbound links pointing to your site are a search engine ranking signal...

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How to Make Social Media Work for SEO

Written by Nick Stamoulis

When someone tells you that social media doesn’t impact SEO, they’re only half right. It’s true that there aren’t any direct ties to your follower count, number of likes and shares, and links that you share in the search engine algorithms. Yet, that doesn’t mean that social media doesn’t...

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Putting Together an SEO Report

Written by Nick Stamoulis

If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing. The first thing to understand about SEO (and SEO reporting) is that SEO is long term. While it’s recommended to pull reports on a regular basis, it’s highly doubtful that you’re go...

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But What Should I Blog About?

Written by Nick Stamoulis

Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to targe...

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The Downsides to Working with a Specialized SEO Provider

Written by Nick Stamoulis

If you’re in the market to hire an SEO firm, you essentially have two options. You can hire a firm that specializes in your industry or you can hire a firm that doesn’t specialize and works with clients across multiple industries. While it might seem like a no-brainer to work with a firm that sp...

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The Low-Hanging Fruit of Link Building

Written by Nick Stamoulis

Link building has changed drastically over the years. It used to be, get as many links as you can from wherever you can. Then the Google Penguin update came around and slapped websites for doing exactly that. Now, the focus is on quality, not quantity. It’s true that finding quality links can be c...

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3 Ways to Recycle Your Content

Written by Nick Stamoulis

You know the mantra: “Reduce. Reuse. Recycle.” Turns out it’s applicable to more than the items we throw away. As content marketers, you should be keeping this saying in your head as you devise your content marketing strategy. Just as it requires time, money, and energy to create any item that...

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5 Prominent Places for Keywords to Appear

Written by Nick Stamoulis

Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO. Keywords are still used as search terms and the websit...

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Things to Consider Before Accepting a Link Opportunity

Written by Nick Stamoulis

While some parts of the search engine algorithm remain a mystery, there’s one thing that we all know for sure: inbound links to your website are a ranking signal. It’s one of the top three ranking signals, in fact. This means that generating inbound links to your site remains critically importan...

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Social Media Doesn’t Impact SEO? Not Quite

Written by Nick Stamoulis

Google has come out multiple times saying that social media (or social signals) are not used for ranking. Matt Cutts, former head of web spam at Google, came out with this information in a 2014 video and Googlers are still referencing this video now when they’re asked about it. So, does that mean ...

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Yes, Branded Pages Should be Optimized Too

Written by Nick Stamoulis

SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable. A common mistake that we see some website owners make is to only optimize their “priority pages” which are typically their primary ser...

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The Hard Work That’s Behind Natural Links

Written by Nick Stamoulis

Inbound links are important for SEO because they remain a top search engine ranking factor. Inbound links pass trust from one site to the next and convey relevancy to the search spiders. You’ll hear that the best links to earn are “natural” links, or inbound links that occur naturally over tim...

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How FAQ Pages Can Help SEO

Written by Nick Stamoulis

Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find an answer. Having this content listed prominently on the website also makes the lives of the customer service/sales te...

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Technical SEO Best Practice Checklist

Written by Nick Stamoulis

The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your...

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