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Latest Posts

Why You Shouldn’t Rely Too Heavily on Newsjacking

Written by Danielle Bachini

If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott's book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief exp...

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Dead SEO

3 Non-SEO Items That Will Kill Your SEO Program

Written by Shawna Wright

There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground...

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Is Your Enterprise SEO Campaign Guilty of These Things?

Written by Nick Stamoulis

If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some...

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5 Components of a Great PPC Landing Page

Written by Danielle Bachini

Many factors determine if and where your PPC ad is shown on the search engine results page. One such factor is the landing page experience. A high quality, relevant landing page is going to increase your Quality Score and result in a better ad placement, which results in more clicks and conversions....

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Ways to Maximize Your Content Marketing Potential

Written by Nick Stamoulis

It’s one thing to be “doing” content marketing. Nearly every business today can say they are “doing” content marketing to some extent. It’s another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to...

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Has Google+ Lost Its Way?

Written by Danielle Bachini

Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina “called out Google+” on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a po...

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Keyword ranking tool

Are You Paying for a Keyword Ranking Tool?

Written by Shawna Wright

The other day my boss was reminiscing about how the world of SEO looked when he started in Internet Marketing over 13 years ago. One of the things he remembers the most is having a dedicated computer that sat in the corner of his office, running keyword ranking reports 24-7. They set up some kind of...

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Stop Overthinking Your Blog Posts!

Written by Nick Stamoulis

We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website. The two most common excuses are that they don’t have time to blog and they don’t know what to write about. To these website owners/businesses we say, stop overthinking it! ...

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Content Marketing Strategy

3 Reasons Why You Need a Content Marketing Strategy

Written by Shawna Wright

If you are a one-man content creation show you probably don't need a written content marketing strategy because you are the writer, the publisher, the editor, and the promoter all rolled up into one! But the minute someone else comes into the picture you need that written content marketing strategy ...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Panda and Penguin: It’s Not so Black and White

Written by Danielle Bachini

I recently read a great article by Dave Davies over on Search Engine Watch that had me thinking. Titled "Which Update?” Is The Wrong Question, he says: “Most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends...

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WordPress Plugins

Some More Must Have WordPress Plugins

Written by Michael Lupacchino

Having a site built in WordPress provides numerous advantages compared to coding a site from scratch. Simple additions to your site can be easily accomplished by installing plugins. From data capture to boosting SEO, there are numerous WordPress plugins to optimize your site and improve its function...

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Content Clutter

How Much Content Are You Sitting On?

Written by Shawna Wright

At the B2B Marketing Profs conference back in October I attended a great session entitled "Content Marketing at Scale: Heavy Hitters." The panel included Doug Kessler of Velocity Partners, Joe Pulizzi of The Content Marketing Institute, Jeannine Rossignol of Xerox and Michael Brenner of NewsCred. Th...

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Touch Point

Your Last Touch Point Isn’t The Only One That Matters

Written by Nick Stamoulis

Traditionally, when we are tracking conversions we look at one moment in time. Did they fill out that form? Did they download that white paper? Did they register for that demo? We then backtrack one step and see what they did just before they converted. Were they reading a blog post? Did they respon...

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Content Audit

Content Audit – Keep, Tweak, or Kill

Written by Shawna Wright

It blows my mind sometimes that I can not only turn out at least one blog post a day for the Brick Marketing blog, but I am easily writing 2, 3, if not 4 client blog posts a day on top of that (plus all my other SEO work). If me, all by myself, can write 3-5 pieces of content every day, how does a m...

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Blog for Better Customers and Clients

Written by Nick Stamoulis

There are so many benefits to business blogging. It’s a way to share your industry knowledge and be viewed as an authority figure. It’s a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customer...

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Have You Considered Investing in Bing Ads?

Written by Danielle Bachini

Pay per click search advertising is often a worthwhile addition to your internet marketing efforts. We all know that when people are looking for a product or a service, they turn to the search engines. SEO is a “must” today, but the downside to SEO is that it takes time. It can take years or lon...

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Content Marketing ROI

How Do You Really Prove the ROI of Content Marketing?

Written by Shawna Wright

At the end of the day, ROI (return on investment) isn't about engagement or brand building or authority--it's about the money. It's not something many marketers like to drill down to (especially when the numbers aren't as good as you would like them to be), but if you want a better content marketing...

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The Content Marketing Bar Has Been Raised

Written by Nick Stamoulis

Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the c...

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Just Enough SEO Knowledge to Be Dangerous

Written by Shawna Wright

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

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How Small Businesses Have a Content Marketing Advantage

Written by Nick Stamoulis

Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn’t mean that small business owners should just sit back and think that they can’t compete with the big guys. This is especially true when it comes to online content marketing w...

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Create a Content Series to Maintain Engagement

Written by Danielle Bachini

In case you weren’t aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you...

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What Does B2B Really Mean?

Written by Shawna Wright

At the MarketingProfs B2B Marketing Forum, held here in Boston in early October, Seth Lieberman of SnapApp had a great point during his presentation that really stuck with me. "B2B does not mean 'boring to boring.'" Since the conference catered to B2B marketers, who don't get to typically work in th...

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What Your Target Audience Expects From Your Content

Written by Nick Stamoulis

First things first. When it comes to publishing content online, you need to remember who you are writing it for. Your primary target audience is prospects and current customers, not the search engines. Yes, it’s important to consider SEO and incorporate keywords naturally where you can but the con...

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Use Your Business Blog as Bait

Written by Danielle Bachini

When developing your blogging strategy, it’s important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catc...

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SEO Clients Can’t Disappear From the Process

Written by Danielle Bachini

If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you’re outsourcing the work so that you don’t have to deal with it and you can just review monthly reports you ...

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Are You Producing “Nontent?”

Written by Shawna Wright

Back in early October I had the opportunity to attend the B2B Marketing Forurm, put on by MarketingProfs, here in Boston. It was two days of fantastic sessions geared specifically for B2B marketers and I mostly attended sessions dedicated to content marketing. One of the sessions, entitled "How NOT ...

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How Your Email Newsletter Can Help SEO

Written by Nick Stamoulis

An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter can indirectly help your SEO? That is, if you s...

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SEO Tricks To Not Fall For!

Written by Shawna Wright

It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to...

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Outsourced or In House Social Media: Why Not Both?

Written by Nick Stamoulis

When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...

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Questions to Answer While Developing a Blog Strategy

Written by Danielle Bachini

If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in y...

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Are Your Links Helping Your Stand Out?

Written by Shawna Wright

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

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The Internet Is Immediate. SEO Is Not.

Written by Nick Stamoulis

One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. ...

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How to Improve Your AdWords Keyword Quality Score

Written by Danielle Bachini

If you want to improve the placement of your Google AdWords ad on the results page, you need to improve your ad rank. Ad rank is calculated using a combination of bid amount and Quality Score. So essentially, you can’t just throw money at Google and see a boost. The ad’s Quality Score needs to b...

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Blog on a Daily Basis (If You Can)

Written by Nick Stamoulis

According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired...

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Is Your Content Covering the Whole B2B Buying Cycle?

Written by Danielle Bachini

If you’re a B2B marketer looking to grab the attention of B2B decision makers that would be interested in your product or service, there’s no better way to do so than to be publishing quality online content on a regular basis. This excerpt from a Forbes article says it all: Consumers tune...

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The Time to Invest in a Responsive Website is Now

Written by Danielle Bachini

There’s been a lot of industry chatter recently about mobile user experience and its effect on search ranking. Mobile user experience isn’t currently a ranking factor, but Google has strongly implied that it will become one. A Google spokesperson told Search Engine Land: “Because at Goog...

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Web-Design-Less-is-More

When It Comes to Web Design, Less is More

Written by Brick Marketing

Comparing today to say 10 years ago, a lot has changed in terms of the internet. Back in the early 2000s, a large percentage of people accessed the internet via dial-up or DSL. Today, the majority of users access the web via high-speed broadband connections or super-fast 4G wireless networks. Our in...

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Google Pushed Penguin 3.0 Live

Written by Shawna Wright

On October 19th Google officially confirmed they pushed Penguin 3.0 live. Even though it's called Penguin 3.0 it's actually the 6th iteration of the link spam fighting algorithm update. This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers...

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Just Enough SEO Knowledge to Be Dangerous

Written by Shawna Wright

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

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Facebook Is Still King of the Social Jungle

Written by Nick Stamoulis

A lot of people are experiencing Facebook burn-out. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse...

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Is Your Website Failing Your SEO?

Written by Shawna Wright

For one of our B2B SEO clients, we helped increase organic traffic to their site by over 300% in just a year. That's an ENORMOUS jump that most sites can only dream of. Those visitors were spending more time on the site, visiting more pages on average, consuming more content (we tracked white paper ...

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Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

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Do Your LinkedIn Groups Research to Increase Visibility

Written by Nick Stamoulis

According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users are a member of 1-9 Groups. The sec...

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Why Readers Lose Interest in Your Content

Written by Danielle Bachini

Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies...

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Are You Thinking About Content User Experience?

Written by Nick Stamoulis

As a content marketer you may think that you’re doing everything right. You spend ample time creating content in different formats (blog posts, articles, white papers, videos, etc.) because you know that people have different content consumption preferences. You’re working hard at building up yo...

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Managing Client Expectations During A Website Redesign

Managing Client Expectations During A Website Redesign

Written by Brick Marketing

Websites are complex creatures. Besides back-end coding and script work, websites involve multiple design elements and may also include components such as audio, video, and application integration. Because a website is both technically complex and labor intensive, it is important to establish clear ...

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No SEO Firm Can Guarantee Organic Results

Written by Shawna Wright

A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it...

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The Google Force Field

Written by Nick Stamoulis

When you live and breathe SEO like we do it's easy to forget that most business people, both big and small, don't play in the SEO sandbox at all. We often get asked questions that to us seem like, "well, duh," but to a small business owner or even a VP of Marketing that never delved into SEO before,...

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What is a “Natural” Link?

Written by Shawna Wright

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a "natural" link is one that the site owner had zero hand in actually creating. They didn't ask for it, barter for it, submit something for it, and so forth---it was totally created by someone on the linking s...

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Guest Blog Posting Tips to Keep You Out of Trouble

Written by Danielle Bachini

Not too long ago guest blogging was a popular SEO link building tactic. Write a guest post for a website, include a link back to your site, and improve your link portfolio. It was a “win win” scenario. The website that published the guest post was getting content to keep the site active and the ...

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Is Your SEO Firm a Disaster Waiting to Happen?

Written by Shawna Wright

Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly "maintenance" fee but no work other than pulling keyword ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they ...

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Make the Most of Your LinkedIn Posts

Written by Nick Stamoulis

First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...

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Get More From Your Website Visitors

Written by Danielle Bachini

As any web marketer will tell you, it’s hard work getting traffic to your site! It requires an investment of time and money. Marketing dollars are spent on website visitors that come from SEO, PPC, advertisements, email newsletters, social media, and more. Due to the cost involved, you want to get...

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Name Your Images Before Uploading Them

Written by Brick Marketing

While images on a site usually fall under the domain of website design, there is one component of adding images to your site that also involves web development – its code. Whenever you upload an image (i.e. a JPEG or a PNG file), it is translated into HTML code on the back end of the site. Even th...

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That Old Blog Post is Worth More Than You Think!

Written by Shawna Wright

When you publish a new blog post and promote it across your social channels there is usually a flurry of activity. It gets shared, Liked, tweeted, read-through, and more. But within a day or two (unless that post goes viral) the traffic and activity usually falls off. The organic value of that post ...

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Content is For Your Target Audience First, SEO Second

Written by Nick Stamoulis

Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be ...

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Link Building Is Really About Relationships

Written by Shawna Wright

Moz recently put out a new guide to link building which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship with...

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Does Your Website Have a Clear Focus?

Written by Nick Stamoulis

When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that’s where we’ll be spending the majority of our time. If it’s not almost immediately clear what the company does or what products they sell, we already have hesitations about wo...

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Four Things NOT to Include In Your New Website

Written by Michael Lupacchino

As a business owner, you should make sure that you redesign your website every few years. Not only does it allow you to update your site with the newest web technologies, but is also give you a chance to ditch outdated or redundant web items or content. Just as new technologies emerge, others become...

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3 Places to Find New Linking Opportunities

Written by Shawna Wright

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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5 Qualities of the Best Guest Blog Posts

Written by Danielle Bachini

Guest blog posting might not be the SEO link building tactic that it once was, but that’s actually a good thing! It’s weeding out the low quality “just for links” posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right r...

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How to Conduct an SEO Friendly Website Content Audit

Written by Nick Stamoulis

As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launc...

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