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Latest Posts

Do I Really Need a Blog?

Written by Nick Stamoulis

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...

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Local Search: Optimizing for “Near Me” Searches

Written by Nick Stamoulis

There’s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the “near me” search phenomenon and Google launching mobile-first indexing. For local businesses, i...

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Turn Broken Links into SEO Wins

Written by Nick Stamoulis

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time. While it’s important to create entirely new links from a diverse profile of relevant websites, perhap...

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Use Keyword Data to Make On Page Improvements

Written by Nick Stamoulis

Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track. That’s because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and...

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Tips for Hiring an SEO Consultant

Written by Nick Stamoulis

If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is to...

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Top Local SEO Priorities

Written by Nick Stamoulis

While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin. That’s because the majority of people looking for a local business are turning to their computers, tab...

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3 Easy Ways to Enhance Your SEO Content

Written by Nick Stamoulis

The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...

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Brand Strength Correlates with SEO Results

Written by Nick Stamoulis

You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don’t include any mention of the bran...

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What Exactly is Your SEO Firm Doing?

Written by Nick Stamoulis

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...

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SEO Program Elements That Won’t Go Out of Style

Written by Nick Stamoulis

While most website owners know that SEO work is crucial today in order to improve their search engine presence and drive organic traffic, many are still hesitant to get involved too deeply. The SEO industry is known for its changing rules and best practices that generally coincide with search engine...

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Reasons to Stop Obsessing Over This SEO Metric

Written by Nick Stamoulis

Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some website...

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4 Types of Links to Pursue Right Now

Written by Nick Stamoulis

Inbound links remain an important search engine ranking factor. They help to convey how trusted a company/brand and its website are. Yet, many companies are missing out on some of the “easier” links. As long as an inbound link is relevant and coming from a legitimate website, it contributes posi...

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4 Things SEO Content Must Be in Order to Have an Impact

Written by Nick Stamoulis

Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines. That’s why content marketing plays such a huge role in an SEO campaign. Yet, there are still plenty of website owners and SEOs that aren’t taking a good approach. T...

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Write Content with an SEO Mindset

Written by Nick Stamoulis

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...

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4 Reasons to Align Paid Search with SEO

Written by Nick Stamoulis

Search engine marketing (SEM) is comprised of two functions: paid and organic. As an SEO firm, we’ll obviously tell you how important the organic function is, but that isn’t to discredit the paid function. The best SEM campaign utilizes both and ensures that they aren’t operated in silos. Ther...

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3 Ways to Increase Your Chances of Earning Natural Links

Written by Nick Stamoulis

Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority. Of course, link building has changed. The quality of inbound links is much more important than the quantity of inbound links. And when it comes to link quality, a link th...

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5 Link Building and Content Mistakes to Stop Making

Written by Nick Stamoulis

Link building and content marketing are no longer separate SEO entities. Essentially, they are the same thing today. In order to build valuable inbound links to your site, you need to be creating high-quality content that is going to get noticed. Even with this knowledge, there are plenty of link bu...

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How to Increase Organic Click Through Rate

Written by Nick Stamoulis

The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn’t the only reporting metric to look at. It’s also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth ...

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Online Advertising: Not Set and Forget

Written by Nick Stamoulis

While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the backgro...

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Marketers: Are Your Online Passwords in Order?

Written by Nick Stamoulis

This post isn’t about SEO directly, but it’s a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is to expand the reach of your brand and to be found wherever target audience members are. Online, it means setting...

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SEO Tips for Developers During a Redesign Process

Written by Nick Stamoulis

While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another. The web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO. The SEO’s wor...

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3 SEO Misconceptions and What to Believe Instead

Written by Nick Stamoulis

Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don’t quite understand it, and it’s difficult to invest in something you don’t understand. Many SEO misconceptions have popped up over...

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Need a Blog Topic? Here’s Where to Look

Written by Nick Stamoulis

Blogging is an important component of an SEO campaign. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provides opportunities to target long-tail keywords or questions that people are...

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4 Steps of an Efficient Link Building Campaign

Written by Nick Stamoulis

Link building is a time-consuming process, but it’s a worthwhile one, since inbound links pointing to your website remain an important search engine ranking factor. The key to successful link building is to take an organized, strategic approach. Here are 4 important steps towards an efficient link...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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If You’re a Marketer You Can Be a Link Builder

Written by Nick Stamoulis

Some marketers are apprehensive of the secret world of SEO link building. The truth is, there’s really no magical secret to link building and it’s not that complicated. If you are a marketer, you can be a link builder. Today’s link building is a manual process, much like any other form of mark...

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Is Your SEO Program Working? Here’s How to Tell

Written by Nick Stamoulis

It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing? While results ...

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Outbound Linking Best Practices for SEO

Written by Nick Stamoulis

When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website. Inbound links are a ranking factor since they convey trust and authority to the search engines. What usually doesn’t get as much attention is outbound linking, or lin...

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Create SEO Content for the Entire B2B Sales Cycle

Written by Nick Stamoulis

We know how important content is for SEO. It’s what the search engines “see” and use to determine web page rank. While B2B website owners understand this, many are making the mistake of having a narrow focus to SEO content creation and only targeting prospects that are at the bottom of the sal...

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Find a Balanced Working Relationship with Your SEO Firm

Written by Nick Stamoulis

Signing on to work with an SEO firm is a big step for any company. It’s an attractive option for SMBs that don’t necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the clie...

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SEO Items to Consider During a Website Redesign

Written by Nick Stamoulis

It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...

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How to Maintain Your SEO Rankings

Written by Nick Stamoulis

After continually working your SEO program for at least the past six months, you're now starting to see how much the program is paying off. You've been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities,...

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Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...

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Have Realistic B2B SEO Goals

Written by Nick Stamoulis

It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...

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SEO Data to Look at Regularly

Written by Nick Stamoulis

When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It’s easy to get frustrated after a few months if it doesn’t seem to be increasing. This is when some website owners scale back on their SEO e...

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5 Things to Do as You Start an SEO Campaign

Written by Nick Stamoulis

The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That’s why it’s in your best interest to lay the best possible foundation for the campaign to ...

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5 Reasons to Still Do Keyword Research

Written by Nick Stamoulis

Search behavior has evolved. Instead of typing (or speaking) a keyword into a search engine, people are more likely to ask a full question. And, thanks to the Hummingbird update and machine learning, Google has a better understanding of what searchers are looking for and is delivering a relevant res...

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Quality User Experience is a Google Ranking Factor

Written by Nick Stamoulis

While nobody knows the specifics of the Google search algorithm, what we do know is that Google focuses on quality. High quality sites are going to rank higher than low quality sites. That’s why Google released the Panda update that concentrated on the quality of website content and the Penguin up...

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SEO and PPC Should Work Together

Written by Nick Stamoulis

While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the othe...

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Where to Start Your SEO Efforts

Written by Nick Stamoulis

Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...

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Things that Make Your Content More Linkable

Written by Nick Stamoulis

You might have thought the title to this article was “Things that Make Your Content More Likeable.” Turns out you’re not too far off because what’s likeable is also linkable! As we know, links play an important role in SEO. In fact, links are one of the top two Google ranking factors along w...

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How to Set Yourself Up for SEO Success

Written by Nick Stamoulis

There is very good SEO. There is very bad SEO. And there is everything in between. Here’s what you need to be doing to set yourself up for success: Keep your knowledge up-to-date Like most industries today, SEO is constantly evolving. Whether you’re handling SEO in house or outsourcing it,...

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5 Signs It’s Time to Switch SEO Providers

Written by Nick Stamoulis

Outsourcing SEO work makes a lot of sense. After all, SEO is a specialized industry and a campaign requires time and resources that an in-house marketing team might not have. But how do you know you’re working with the right SEO company? If any of these red flags sound familiar, it might be time t...

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3 Advertising Mistakes That Can Negatively Affect SEO

Written by Nick Stamoulis

It’s important to take an integrated approach to online marketing and advertising efforts. SEO is important but as an SEO firm, we’ll be the first to admit that it often isn’t enough in today’s crowded web space. It’s worthwhile to invest in other online marketing opportunities and seek ou...

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4 Reasons You Aren’t Ready for SEO

Written by Nick Stamoulis

Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO. While we do think that every website owner should be doing SEO eventually, the truth is many just aren’t ready for it. Here are 4 reasons why a website owner might not be ready to exe...

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How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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