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Latest Posts

3 Reasons to Stop Stressing Over Rank

Written by Nick Stamoulis

One of our goals when working with clients is to really educate them about SEO. What “white hat” SEO is and isn’t and that the best SEO campaign is one that follows Google’s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasi...

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4 Pillars of Good SEO Content

Written by Nick Stamoulis

As you likely know, content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. Ho...

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5 Ways to Get More Website Leads from Organic Traffic

Written by Nick Stamoulis

The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it’s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead ...

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3 Reasons to Run SEO and PPC Campaigns Together

Written by Nick Stamoulis

It’s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This means that if you have a business website, you’ll want it to be found in the search engines. There are essentially two ways to ge...

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Want to Earn Natural Inbound Links? Do These Things Now

Written by Nick Stamoulis

There are essentially two ways to generate inbound links. 1. You spend time scouring the web and actively look for inbound linking opportunities, network with other website owners, and take an action (write a guest blog post, submit to a directory, post a blog comment, etc.) that will generate an in...

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What Does Blogging Have to Do with SEO?

Written by Nick Stamoulis

When you’re researching SEO, you’ll find that there’s a lot of talk about blogging. Every reputable SEO firm/consultant/trainer etc. will recommend it. So, you might be wondering, what exactly does blogging have to do with SEO? A lot, actually. Here are the top reasons why blogging is an impo...

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5 Signs You’re Running a Bad SEO Campaign

Written by Nick Stamoulis

SEO certainly isn’t rocket science, but if you’re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO can sometimes be conflicting. Or, doesn’t give you the whole picture or a thorough explanation about the reasons why you should be ...

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How to Increase Organic Listing Click Through Rate

Written by Nick Stamoulis

It stands to reason that if you’re ranking well organically in the search engines for priority search terms, that you’ll also be generating organic search traffic. But what if we told you that there are things you can do to increase that traffic even more? After all, as we’re always saying, SE...

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Add These Things to Your Blog Posts Today

Written by Nick Stamoulis

If you’re consistently blogging and incorporating SEO elements into your blog posts (incorporating keywords naturally, writing optimized titles and descriptions, etc.), you’re already way ahead of many websites. But there’s a good chance that you can still be doing better. We’re avid blog re...

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Outbound Linking Guidelines to Follow

Written by Nick Stamoulis

When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too. Yes, it’s important to generate inbound links because they instill search engine trust in a website, but outbound l...

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Are These Things Holding Back SEO Success?

Written by Nick Stamoulis

It’s true that it can take time to see SEO results, however if you’ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and yo...

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Are You Really Ready for SEO?

Written by Nick Stamoulis

A prominent organic search listing can be a boon for business, which is why executing an SEO campaign is really a no-brainer. The majority of website owners know this, but at the same time they also think that they can jump right into SEO whenever they feel like it. But that’s just not the case. B...

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SEO Items to Execute Regularly

Written by Nick Stamoulis

The first thing to understand about SEO is that it’s not like other marketing campaigns that you can start and stop. In order to be effective long term, an SEO program never really “stops.” The search engines favor websites that remain active by posting great content and steadily increase the ...

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5 Online Marketing Tactics to Explore Alongside SEO

Written by Nick Stamoulis

As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that g...

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Have Realistic B2B SEO Goals

Written by Nick Stamoulis

It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...

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4 Content Marketing Best Practices for SEO

Written by Nick Stamoulis

Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...

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The Most Important SEO Reports

Written by Nick Stamoulis

SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over tim...

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What to Know About Link Building if You’re New to SEO

Written by Nick Stamoulis

If you’re just getting started with SEO and doing some research, you’ll likely see the phrase “link building” used a lot. While link building remains an important part of SEO, how you go about link building has changed over time and a lot of the tactics you’ll see mentioned are no longer r...

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Don’t Forget to Ask for These Links

Written by Nick Stamoulis

Building links for an SEO program has become more and more challenging as the years have gone on and the search engines have become stricter with what types of links actually pass on any authority. The best types of links are those that appear naturally, when another website owner finds the content ...

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Are You Making the Most of Your Content?

Written by Nick Stamoulis

A solid SEO program requires ongoing content creation, something that our clients are often hesitant about. We’ll certainly agree that deciding on topics, dedicating resources to content creation, and promotion of this content isn’t always easy and takes time. But what’s important to understan...

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Where Do SEO Keywords Go?

Written by Nick Stamoulis

While it’s true that SEO has evolved over the years, there remains one constant: keywords. Search behavior has changed and the search algorithms have gotten better at understanding the context of a search query, but keywords remain important. They are still what tell the search spiders what a web ...

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Ask Yourself These Questions Before Pursuing a Link

Written by Nick Stamoulis

Inbound links pointing to your website play an important role in determining where your website appears in search. The search engines use these links to determine the trust and authority of your website. Earning inbound links naturally is the ultimate goal but it’s also in your best interest to se...

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Need a Blog Topic? Here’s Where to Look

Written by Nick Stamoulis

Blogging is an important component of an SEO campaign. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provides opportunities to target long-tail keywords or questions that people are...

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4 Steps of an Efficient Link Building Campaign

Written by Nick Stamoulis

Link building is a time-consuming process, but it’s a worthwhile one, since inbound links pointing to your website remain an important search engine ranking factor. The key to successful link building is to take an organized, strategic approach. Here are 4 important steps towards an efficient link...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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SEO Items to Consider During a Website Redesign

Written by Nick Stamoulis

It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...

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If You’re a Marketer You Can Be a Link Builder

Written by Nick Stamoulis

Some marketers are apprehensive of the secret world of SEO link building. The truth is, there’s really no magical secret to link building and it’s not that complicated. If you are a marketer, you can be a link builder. Today’s link building is a manual process, much like any other form of mark...

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Don’t Forget About These Pages for SEO

Written by Nick Stamoulis

On site optimization is the process of incorporating targeted keywords into the on-page content, title tag, meta description, and URL of each page of the website so that the search engines can match the page with related search queries. While primary service/solution/product pages are certainly a pr...

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Want Natural Links? Here’s How to Get Them

Written by Nick Stamoulis

“Natural inbound links” is a common phrase in the SEO link building world. Natural links are links that occur “naturally”; another website owner decides to link over to your website on their own website. You don’t ask for the link or create the link yourself by contributing content/a direc...

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What to Look at to Measure SEO Success

Written by Nick Stamoulis

The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. After all, you don’t want to invest in a campaign that you can’t measure the results of. If you’ve never optimized your website and you’re com...

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Voice Search SEO Best Practices

Written by Nick Stamoulis

As voice search increases in popularity – is it on your radar when it comes to your SEO campaign? If not, it should be. People are searching for pretty much anything using voice search, it’s not just for traffic information or recipes anymore. Why? Because it’s so easy to use. It takes less ti...

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Technical SEO Items to Execute Now

Written by Nick Stamoulis

You can break SEO up in many ways: there’s on-site vs. off-site SEO, content vs. link building, etc. but another important distinction is separating these things from the technical aspect of SEO that is essentially web design/development. If the website isn’t technically SEO friendly, all of the...

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How to Get Natural Links? It’s No Secret

Written by Nick Stamoulis

Inbound links pointing to a website remain a top ranking signal for Google. Having high-quality, relevant websites linking over to your website is a sign of trust which is why an important part of SEO is to actively seek out inbound link opportunities. However, this type of link building is somewhat...

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SEO Mistakes Web Developers Make

Written by Nick Stamoulis

SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren’t SEO professionals (just as SEO professionals aren’t web developers!). Sure, they might have s...

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Basic SEO Items to Execute Right Now

Written by Nick Stamoulis

Not all business website owners are SEO experts, however that doesn’t mean that business website owners get off the hook completely when it comes to SEO. The purpose of having a business website is for target audience members to learn more about what you do/sell and hopefully to encourage them to ...

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Don’t Believe These 4 SEO Linking Theories

Written by Nick Stamoulis

The Google Penguin update may have been years ago now, but it’s had a lasting impression on website owners, especially those that were hit with a penalty. To some, “link building” has become a dirty word and they try to stay away from it. The problem with that approach is that inbound links re...

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The Top Reasons to Maintain an Active Business Blog

Written by Nick Stamoulis

One of the most important components of SEO is content. After all, it’s what the search engines crawl in order to determine what a site is all about and how/where it should rank. Any decent website is going to have the basic content in place: what services are offered, what products are sold, who...

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Broken Link Building How-To Guide

Written by Nick Stamoulis

Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO oppor...

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SEO Musts for Local Business Owners

Written by Nick Stamoulis

The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO. ...

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3 Quick Tips for Improving SEO Content

Written by Nick Stamoulis

The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of cont...

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Yes, Branded Pages Should be Optimized Too

Written by Nick Stamoulis

SEO best practice is to optimize every page of a website by writing unique titles and descriptions for each page and optimizing on page content where applicable. A common mistake that we see some website owners make is to only optimize their “priority pages” which are typically their primary ser...

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Tips for Outsourcing SEO

Written by Nick Stamoulis

For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house. At the same time, it’s also likely that the existing marketing team or professional doesn’t have the time to add SEO responsibilities onto their plate without sa...

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4 Things That Will Always Add Value to an SEO Program

Written by Nick Stamoulis

One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time. As the Google algorithm has become more evolved, many SEO practices have fallen by the wayside. R...

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Why Fixating on Rank is a Waste of Time

Written by Nick Stamoulis

Search engine rank hasn’t been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it’s ...

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Don’t Miss These Easy Link Building Opportunities

Written by Nick Stamoulis

Link building as a whole isn’t easy. That’s because a big link building focus is on generating natural inbound links that are earned by publishing great, linkable content. However, that doesn’t mean that there aren’t some easier ways to get inbound links. There are plenty of “low hanging f...

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4 Qualities of Impactful SEO Content

Written by Nick Stamoulis

Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking ...

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