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4 Reasons You Aren’t Ready for SEO

Written by Nick Stamoulis

Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO. While we do think that every website owner should be doing SEO eventually, the truth is many just aren’t ready for it. Here are 4 reasons why a website owner might not be ready to exe...

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How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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Do These Things Regularly for SEO Success

Written by Nick Stamoulis

The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...

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What to Look at to Measure SEO Success

Written by Nick Stamoulis

The first thing you should do as you embark on an SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. After all, you don’t want to invest in a campaign that you can’t measure the results of. If you’ve never optimized your website and you’re com...

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Digital Marketing

In Addition to SEO, What Can I Be Doing?

Written by Nick Stamoulis

A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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Link Building

What to Keep in Mind About SEO Link Building

Written by Nick Stamoulis

While SEO best practice has certainly changed over the years, one thing remains constant – inbound links to your website are important. But not just any links – high quality, relevant links. If you want to increase your organic search traffic you must be link building. Here are 5 things to keep ...

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6 SEO Reporting Items to Look at Every Month

Written by Nick Stamoulis

An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis. Reviewing monthly SEO reports allows you to see where you are making progress and what areas might need additional work. Our SEO reporting go-tos are Google Analytics and Google Search Co...

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How Your Competitors Can Help Your SEO Campaign

Written by Nick Stamoulis

The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn’t be doing before embarking on a campaign. Once you have a handle on this, it’s a good idea to see what your competitors are doing. Not ...

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Yes, Social Media Matters for SEO Link Building

Written by Nick Stamoulis

If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong. While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presenc...

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Where to Go for SEO Content Inspiration

Written by Nick Stamoulis

If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...

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SEO

Don’t Take a Cookie Cutter SEO Approach

Written by Nick Stamoulis

If you’re in the market for an SEO service provider, it’s important to do your research and check with references before making an informed decision. Depending on the industry you are in, you might find that there are SEO companies that specialize in it. At first glance this might seem like the ...

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5 Questions to Ask an SEO Service Provider

Written by Nick Stamoulis

The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe. Well, that’s because, unfortunately, there are still plenty of shady characters trying to sell SEO services to inexperienced and naïve website owners. If you’re thinking about workin...

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Referral Links

6 Easy Link Building Opportunities to Capitalize On

Written by Nick Stamoulis

Despite what you may have heard, not all link building is difficult. Sure, link building might take some time and effort but there are some link building opportunities that are rather easy to capitalize on. Here are 6 “low-hanging fruit” link opportunities you don’t want to miss out on: Pre...

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Content Repurposing Should be Part of Your SEO Game Plan

Written by Nick Stamoulis

We know that content is king and it’s a required part of an SEO campaign today. But let’s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you’re new to SEO and content marketing you don’t really have a choice. You need to create new content o...

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Where Do I Put My SEO Keywords?

Written by Nick Stamoulis

Keywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching,...

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3 Things to Earn from Your SEO Content

Written by Nick Stamoulis

SEO is all about great web content. Without great content you not only have nothing to optimize, but there’s nothing to set you apart from your competitors and encourage target audience members to invest in your product or services. When creating SEO content, it’s important to keep in mind the f...

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Be Wary of Link Building Opportunities

Written by Nick Stamoulis

Let’s be honest. White hat link building is tough. We know we need inbound links but also know that Google’s link building rules are strict. It’s a sort of catch-22. That’s why it’s always tempting when a website owner reaches out with a link opportunity. “The site looks halfway decent,...

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3 Ways that Social Media Can Impact SEO

Written by Nick Stamoulis

When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...

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Business

Everyone at the Company Needs to Be on Board with SEO

Written by Nick Stamoulis

Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...

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Brand

3 Reasons to Optimize for Branded Keywords

Written by Nick Stamoulis

Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question we get a lot from many website owners. After all, your brand is everywhere...

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Build Relationships to Build Links

Written by Nick Stamoulis

Editorial links (that are the result of a website owner choosing to include a link on their website because it will be valuable to their audience) are the most valuable links to have. That’s because they will stand the test of time and are algorithm update-proof. The search engines will never pena...

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SEO Content Should Be Original

Written by Nick Stamoulis

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and...

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Important Technical SEO Items to Consider

Written by Nick Stamoulis

At a very high level, SEO involves writing quality website content, optimizing it with keywords, and sharing that website content in the form of links and social shares. However, there’s also a technical aspect to SEO that sometimes doesn’t get the attention that it deserves. If your website doe...

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5 SEO Tactics that Will Never Hurt You

Written by Nick Stamoulis

One of the most exciting things about SEO is that it’s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don’t want to invest time and effort into somet...

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Match Keywords to User Intent

Keyword Relevancy is More Important Than Search Volume

Written by Nick Stamoulis

One of the first steps of an SEO campaign is to conduct keyword research to determine which relevant keywords people are using to search for the products and/or services offered. Once keywords have been researched, the next step is to select which ones to use. When undergoing the keyword selection p...

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The Two Phases of Content Marketing for SEO

Written by Nick Stamoulis

An SEO campaign needs content in order to be successful today. Content is what the search engines crawl and rank. Every piece of content is a new ranking opportunity which is why content marketing needs to be an ongoing effort. At a high level, content marketing for SEO can be broken up into two pha...

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SEO, Content and Social All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...

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No Black Hat

Don’t Focus on Rank to Measure SEO Success

Written by Nick Stamoulis

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines for their priority keywords. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. ...

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Top Reasons Why SEO is Slow

Written by Nick Stamoulis

One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process.  It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take ma...

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Link Building

Today’s SEO Link Building Best Practices

Written by Nick Stamoulis

Despite what you may have heard, link building is still an important part of SEO. That’s because the search engines still use a website’s inbound link portfolio as a ranking factor. The more high-quality, relevant links a site has, the better. However, it’s true that link building has drastica...

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Attending a Trade Show Can Improve B2B SEO

Written by Nick Stamoulis

B2B marketing can be quite complex. In order to be found, and remembered, by business decision makers it requires many touchpoints. Trade shows have always been a main staple of a B2B marketing program. Presenting or speaking at a trade show provides businesses with the opportunity to network with o...

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How to Make Content Marketing Work for SEO

Written by Nick Stamoulis

Yes, content marketing is a big part of SEO today. But content marketing in and of itself is not SEO. No matter how great your content is, it’s not going to improve your SEO efforts unless you have an SEO mindset while you create it. Here are 5 things to do to make your content marketing work for ...

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Is Your Website Worthy of a Natural Link?

Written by Nick Stamoulis

Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm. However, link building has shifted away from the quantity of inbound links and instead focuses on the quality of inbound links. And wh...

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Content Marketing

Shift Content to Meet Target Audience Needs

Written by Nick Stamoulis

Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...

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Social Signals Do Impact SEO

Written by Nick Stamoulis

When we take on a full service SEO client and come up with a strategy for them, social media is always part of the mix. We've known for a while that social signals do impact SEO, but it's important to understand exactly how that happens. Back in 2014, Matt Cutts, who at the time was the head of Goog...

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SEO Tips for Seasonal Businesses

Written by Nick Stamoulis

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...

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Why the Meta Description Still Matters

Written by Nick Stamoulis

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. But that led to problems since sneaky webmasters were stuffing the tags with irrelevant keywords designed to generate a lot of traffic. It wasn’t resu...

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No Black Hat

Another Reason to Not Focus on Search Engine Rankings

Written by Nick Stamoulis

What is the sign of a good SEO program? Any legitimate SEO professional will tell you that it’s a steady growth in organic search traffic over time from target audience members. What a legitimate SEO professional will not tell you is that it’s all about rank. Ranking-focused SEO is long gone. Th...

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Signpost Keywords

A Common Keyword Research Mistake

Written by Nick Stamoulis

Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site). Best practice dicta...

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social media

Stagger Social Posts for Maximum Exposure

Written by Nick Stamoulis

There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...

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Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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Technical SEO Audit Checklist

Written by Nick Stamoulis

Every site needs to undergo a technical SEO audit from time to time. Obviously if you’ve suffered a penalty it’s imperative you dig through every corner of your site to determine what went wrong, but it’s also worth doing BEFORE you get hit with a penalty so you can take preventative action to...

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Social Media is a Two-Way Street

Written by Nick Stamoulis

By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...

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5 Tips to Keep Social Media Followers Happy

Written by Nick Stamoulis

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...

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How to Measure Organic SEO Traffic

Written by Nick Stamoulis

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effec...

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Social and Content Should Work Together

Written by Nick Stamoulis

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...

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SEO

SEO Won’t Solve Your Business Problems

Written by Nick Stamoulis

A search engine optimization campaign, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate m...

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Optimize Every Page of a B2B Website

Written by Nick Stamoulis

After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic. Whil...

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