Results from Digital Marketing
Creating a digital marketing strategy requires long-term consideration. Your company has goals and objectives it is focused on achieving, and they need to remain a priority. Sometimes upper management tries to get involved by pushing their own ideas about the digital marketing strategy and which direction is should go. As an employee, it’s normal to want to do what upper management asks and expects, but is it the right move for the goals of the company? With that in mind, here are some things to consider when thinking about results you want to achieve with your strategic digital marketing initiative:
Keep Communication Open
With many members of a team comes many opinions. Upper management won’t be shy about expressing their thoughts and opinions on the digital marketing strategy that your company will follow. There is no better time than now to have open lines of communication. You respect upper management, but they may not have the insight required to make decisions about which way the digital marketing strategy should go. It’s important that you and upper management get on the same page about goals and objectives. Every group within a team will have their own input about different aspects of a project, but each group also has their strengths. Digital marketing is your area of knowledge and expertise.
Listening is also an important part of communication. You might not like what you hear, but you will be able to put yourself in the shoes of upper management and understand where they are coming from. This doesn’t mean you need to apply their strategy. It does give you the opportunity to show them you’re on the same page and that you have a proven track record of getting results with your digital marketing strategies. You should clearly explain to them how your strategy is going to achieve the goals they want. If you can show that your plan will get results, they are more likely to let you do things your way.
Analyze and Share Results
This goes hand-in-hand with communication, but it’s crucial that you keep upper management in the loop about how your digital marketing strategy is on the right path. When you show them proof that your initiative is paying off, they are more likely to go along with it. Upper management wants positive outcomes and if you can show them this by way of increased website traffic, visitors spending more time on the website during their visit, increased conversions, and a positive ROI, you will show them that you know what you’re doing. Results are what matter to everyone in the team. Upper management needs to see results and that they are going to benefit from those results.
The goal of your chosen digital marketing strategy should not be to please upper management, but to achieve results which will actually end up making them happy. Upper management may want to have a say in the digital marketing strategy, but it’s up to you to stand firm in what you know will benefit the company not just in the short-term, but the long-term.
Categorized in: Digital Marketing
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