Fractional Marketing Grows B2B Team Flow
This article was published on November 27, 2024
Categorized in: Digital Marketing
Once you’ve decided that a Fractional CMO is the right business move, now the real work can begin. These professionals see experts at what they do, and they will help you achieve your business goals via the marketing department.
However, what happens during their ting with your company will depend on a lot of factors. The most important, at least at first, is how well the Fractional CMO integrates with your team. Here’s a look at how you can insure this happens as effortlessly as possible.
Set Expectations
Although it may seem as if it’s the Fractional CMO needs to be the one to handle the existing team, the work of doing so actually behind with existing management. It’s important for you to set the expectations before they even arrive. This is where transparency matters. Why were they brought in board?
Once they do get brought on board, the Fractional CMO can continue, spring boarding off the groundwork you’ve already done. This is when it’s appropriate to share goals and objectives, team expectations, why more. This sets a tone of transparency and helps bring a sense of solidarity to the situation. Otherwise, the existing team may interpret the Fractional CMO as a threat.
Onboarding the Fractional CMO
Although the Fractional CMO will be brought on board to perform some high-level work related to the marketing department, they will be brought into the existing team essentially as a newcomer. This means that he or she will need to be onboarding thoughtfully. The existing team can (and should) help with this.
While they may have been hired for their marketing expertise, they aren’t experts about your company, the history, and existing dynamics between employees. The success of the Fractional CMO’s relationship with the team will depend on how well the onboarding goes. Not only is it a chance to properly meet the team, but to also deeply understand the company.
Know Existing Team Roles
On some level, this is part of the onboarding process, but it goes even deeper than that. In order to integrate with the team properly, the Fractional CMO needs to understand what the existing members of the team actually do. In this way, their experience can be utilized in the best way possible. Otherwise, the Fractional CMO will waste valuable time trying to understand how the team operates, and he or she may try to fit the team members into roles that they just can’t handle. This isn’t a good use of anyone’s time,
Instead, understanding team roles provides a great starting point. In this way, the Fractional CMO can play to the team’s existing strengths while also inspiring them to grow. In this way, the Fractional CMO’s time with the company can be utilized in the most efficient way possible.
After all, the more efficiently a Fractional CMO integrates with the existing team, the more successful he or she will be. This will help them do their job in the best, most efficient way possible, while also minimizing barriers to success.
LIKE AND SHARE THIS ARTICLE:
About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
Free AI Marketing Webinar on October 29, 2025
Join us for this free 60-minute webinar that will provide companies and marketers with practical strategies to prepare their brands for the AI marketing changes transforming SEO, content, and lead generation. Attendees will learn how to leverage their agility to gain a competitive edge and future-proof marketing efforts without overhauling existing programs.
👉 Register for the AI Marketing Webinar on 10/29/25 — Spaces are limited!
Wear ’Em Down Marketing™
Free 41-page ebook from Brick Marketing offers a proven, experience-backed framework to help marketers and business owners build consistent, sustainable digital marketing success over time. It teaches practical strategies to replace short-term tactics with a repeatable system that drives measurable growth and long-term competitive advantage.
👉 Download the free Wear ’Em Down Marketing™ Strategy Book by Brick Marketing.
