Creating a Content Marketing Strategy

Written by Nick Stamoulis

Categorized in:

You want your business to be successful, which means creating a content marketing strategy that promotes growth. You likely have a content marketing strategy in place, but is it living up to its potential? If you think it could be performing better, it’s time to evaluate your current strategy and adjust. Here’s what you should consider when creating a content marketing strategy:

Review Your Goals

If it’s been a while since you’ve reviewed your business goals, now is the time. Do the goals you set in the early stages still resonate with your business and the ultimate vision for your business? If not, it’s time to set some new goals to focus on. These goals will help you to understand the role that your content will play in getting your business. Your goals are what give your content marketing strategy a clear direction. Every piece of content created from here on out will contribute to your business’s goals.

Vary Your Content

When it comes to content marketing, you don’t want to stick with just one type, such as blog posts. Content creation consists of many types, including:

  • blog posts
  • white papers
  • infographics
  • videos
  • social media posts
  • email newsletters
  • ebooks
  • case studies
  • how-to guides

Each type of content has a place, and you should make use of any that will benefit your business. Videos are engaging and more likely to hold a person’s attention. Videos are a great way to demonstrate your products and services, which can help to boost sales. Videos are also beneficial to your SEO by creating backlinks coming from other websites. Infographics are an eye-catching piece of content on social media where you are competing with countless other businesses for the attention of consumers. White papers can help your business to generate leads. You can offer white papers to anyone who signs up for your newsletter, for example.

Define Your Audience

Knowing your audience will help you to create a successful content marketing strategy. You will be able to create content targeted directly at them by offering them information that they need and want. You can also implement keywords they are using into your content, but only where it makes sense. When you know the specific keywords that your target audience is using, you’ll have a clearer understanding of the content they want.

Content Schedule

Your content marketing strategy will benefit from a schedule. You want to have a plan for creating and posting your content. It’s not something you should try to fit in when you have time. It’s an important part of your strategy and affects everything from your SEO to conversions. To create a schedule, you need to include when content will be created, who will create the content, and when it will be posted.

You can work months ahead of time and create a content calendar so that you always know what’s coming up. Lack of planning is a mistake when it comes to a content marketing strategy. In addition to creating and publishing content, you want to set aside time to respond to comments and analyze metrics, so that you know what’s performing well and what isn’t. This information will help you to create the most relevant content for your target audience.

Have a Voice

As a brand or business, you want your content to have a voice that your target audience recognized whether they consume your content on your blog, through videos, or on social media. Your voice should represent who you are and the values you stand for. The consistency in your voice and tone will help create reliable content that consumers come to trust. A voice that is inconsistent can create doubt in the eyes of consumers, making them wonder if a brand or business is authentic.

Creating a strategy for your content marketing plan is an important part of growing your brand or business.


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