Turning Data into Digital Marketing Insights
This article was published on July 19, 2024
Categorized in: Digital Marketing
There’s a lot that goes into creating a great digital marketing strategy. Many businesses make the mistake of thinking that as long as you work on all the components, such as social media, content marketing, SEO, and digital advertising, then you’ll be all set – you’ll find the success you want. Well, this is sort of true, but your strategy needs to be thoughtful and aligned with your business goals.
How do you know if your digital marketing is on the right track? Well, this is where data comes in. You can use data to create the strategy, and you can also use it to monitor the strategy’s performance and results. Here’s a look at how you can use data to discover valuable insights for your digital marketing.
Discover Information about Your Audience
When first starting your digital marketing strategy, you may think you understand your audience. However, it isn’t until you actually dive into the data that you can really get to know them. In some cases, you may think your demographic leans in one direction, only to realize that your results aren’t what you expect. Even if are getting great results, data can help you gain the insights you need to continue the momentum and get the success that you desire. No matter which data tool you use, you can always find some demographics information that will help you in this department.
What can you do with this audience information? Well, it can help you determine if you are reaching your target, if you are targeting the correct people, it can aid in audience segmentation, and when developing audience personas. If you’re in the beginning of define your audience, data can help you zero in on the right people.
Monitor Digital Marketing Strategy Performance
When implementing a digital marketing strategy, sometimes it is difficult to know how it will perform. Well, after a month or two of the strategy running and collecting data, you can start to dive in to look at the results. What are you looking for? Well, you are looking for evidence, at this stage, that the campaign is trending in the right direction. Data points you want to look at include conversions, traffic (including traffic sources), and even revenue.
What do you do with this information? Well, if you’ve seen enough to determine that things are trending in the right direction, you probably won’t want to touch it. If you think there is room for improvement, you can use the data to determine what you might need to do to fix things.
Uncover Trends About the Competition and the Market
One of the most valuable ways you can use data, both that you collect from your own marketing efforts and those determined from sources, is that you can use it to gain insights about the market as a whole. You can also uncover trends about the market, as well as data about your competition. These insights are invaluable to helping you determine if you are on the right track.
Don’t forget that you can use data to gain valuable digital marketing insights. You can use data that you collect from your own marketing efforts, as well as data available via third party sources. You can use all the information out there to help you in your marketing.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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