Market Your Business No Matter What

Written by Nick Stamoulis

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Marketing your business is an important part of your overall success. It’s something that needs to be done no matter the state of the economy. Even if you have a strong customer base, you want to continue growing and attracting more customers.

When the economy takes a downturn, your first thought might be to scale back on your marketing efforts, but that’s actually the opposite of what you should be doing. Here’s what you should know about marketing your business no matter what’s happening:

Grow Your Online Presence

Your target audience is spending a lot of their time online. You have a digital marketing strategy that you’ve been employing, but could you be doing more? If you are heavily invested in social media marketing and content marketing, but your email marketing and advertising have taken a backseat, it’s time to ramp up your efforts in these areas.

Digital marketing requires multiple avenues, not just one or two, in order to help your business thrive and grow. No matter where the economy stands, you should be investing your time and money into increasing your online presence. Many consumers begin their sales funnel journey on search engines, so improving your SEO is necessary. When the economy goes south, SEO still works and benefits your business.

Consistently Create Content

Content marketing is a strategy that is intended to attract, engage, and retain your target audience. Content created and shared includes articles, ebooks, white paper, videos, infographics, and other media that contain relevant information about your brand and business that your target audience is interested in. Content creation is the ideal way to continue marketing your business even when the economy is in a downturn.

If you’re looking to cut down on costs, you can still consistently create content to acquire customers and retain your customer base. Content can target customers at all stages of the sales funnel. Content marketing will help to strengthen your brand and customer loyalty no matter what season the economy is in.

Search Engine Optimization

As mentioned, SEO is important to the growth and success of your brand or business. When the economy is bad, you can still continue your SEO efforts to attract followers and new customers. In addition to creating high-quality content, your SEO will benefit from using the right keywords in your content. Without the right keywords, people won’t see you on the search engines or on social media.

Keyword research is crucial for your SEO efforts. Writing content for your own website and social media is great, but don’t forget about guest posting. Now is the perfect time to improve your meta tags as well. Meta tags should be fewer than 120 characters, include a keyword that makes sense, and be descriptive yet concise. Double check that you don’t have duplicate meta tags on your website and that they are mobile-friendly. A mobile-friendly website is important to your SEO as search engines only want to promote websites that offer a good user-experience.

Your marketing efforts shouldn’t cease during a bad economy. It’s normal for the economy to ebb and flow, but your business doesn’t have to. Even when you need to save on costs, there are activities you can continue to keep up with your marketing.


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