Technical SEO Audit Checklist
This article was published on February 28, 2023
Categorized in: SEO
Technical SEO plays a critical role when optimizing a website for search engines. While many factors contribute to technical SEO, there are several important items that you should check to ensure your website is optimized for search engines. Here are the essential items you should check:
Search for Crawl Errors
One of the critical items you need to check for technical SEO is crawl errors. Crawl errors occur when search engine bots attempt to access a web page, but something prevents them from doing so. This can be due to various reasons, such as broken links, server errors, or incorrect redirects.
Crawl errors can negatively impact your website’s search engine rankings as they prevent search engines from indexing your pages correctly. Therefore, it is essential to regularly search for crawl errors and fix them as soon as possible. You can use various tools like Google Search Console and Screaming Frog to identify and address crawl errors to improve your website’s technical SEO.
Repair Broken Links
Broken links refer to hyperlinks on your website that lead to non-existent pages. When search engine bots encounter broken links on your site, they may assume that your website is outdated, poorly maintained, or irrelevant, hurting your rankings. Therefore, it is essential to repair broken links promptly. By repairing broken links, you can improve your website’s technical SEO and ensure that search engine bots can crawl and index your site effectively.
Address Thin or Duplicate Content
Another essential item that you need to check for technical SEO is thin or duplicate content. Thin content refers to pages on your website with little or no substantive content, such as pages with only a few words or low-quality images. Duplicate content refers to content that appears on more than one page on your website or elsewhere.
Both thin and duplicate content can harm your website’s rankings by confusing search engine bots and creating a poor user experience. To address thin or duplicate content, you should conduct a content audit to identify problematic pages and remove them or add more high-quality content.
Have Clean URLs
Another crucial item that you need to check for technical SEO is the cleanliness of your website’s URLs. Clean URLs refer to simple and concise URLs that are easy for search engines and users to understand. A clean URL structure can improve your website’s crawl ability, make it easier for users to navigate your site, and enhance your website’s overall user experience.
To create clean URLs, you should avoid using dynamic URLs with parameters such as question marks, hashes, or session IDs. Instead, use static, descriptive URLs that include relevant keywords and are consistent with your website’s content hierarchy.
Make Sure There is a Sitemap
Finally, you need to check whether your website has a sitemap. A sitemap is a file that contains a list of all the pages on your website, which helps search engine bots crawl and index your site more efficiently. Submitting your sitemap to search engines provides valuable information about your website’s structure and content, which can improve your search engine rankings. Therefore, ensuring that your website has a sitemap and is updated regularly is essential.
In conclusion, technical SEO is a crucial aspect of website optimization, and there are several essential items that you need to check to ensure your website is optimized for search engines. By addressing these key technical SEO items, you can improve your website’s visibility in search engine results pages, drive more organic traffic, and provide a better user experience for your visitors.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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