Who Needs a Fractional CMO?

Written by Nick Stamoulis

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It’s true that every marketing department needs someone to oversee the marketing efforts. This includes more than just creating a strategy and making sure that it gets implemented. You need someone to oversee the budget, determine who will execute the work, and making any strategic or operational changes related to the marketing department that are needed for success.

This is all mostly done by a CMO, and if your business doesn’t have one, or doesn’t have the budget for one, you may need to consider a fraction CMO. Here are some of the reasons why you, as the president or CEO of the company, may opt to hire a fractional CMO to take care of this.

You Don’t Have the Money to Hire an In-House CMO

Let’s say you determined that you need a CMO to help take your business to the next level. At this stage, your two choices are to either hire one in-house, or to work with a fractional. The benefit of working with a fractional is that this is much more cost-effective way to have someone oversee all aspects of your marketing.

When you work with a Fractional CMO, they will start by learning about your company, hearing what your business objectives are, analyzing data, and then figuring out what needs to get done, and how it needs to get done, in order to get you from where you are now to where you need to be.

Your Business Isn’t Performing As Expected

Are your business results not exactly what you expected or desire? These are some of the scenarios that may lead you to work with a Fractional CMO, who can help you with all of these.

  • Break into new markets. There are some industries or other market segments that you want to break into, but don’t know if it really works for your business or even how to get started doing it.
  • Your sales have declines. Have you not been getting as many leads and sales as you used to? This could be a sign that you need a fractional CMO to get in there, diagnose the problem, and figure out how to fix it.
  • Revenue has been declining. Has your revenue been declining? There are a variety of reasons why this could be happening. A Fractional CMO can not only diagnose why it’s happening, but help you figure out how to do fix it.

Remember that these were just a few examples. There are plenty of others that could lead to you needed a Fractional CMO, but these examples will serve to get your imagination working as to what is possible.

As you can see, there are a lot of reasons why you may need a Fractional CMO. Remember, you need someone to oversee all aspects of your marketing, and it isn’t enough to hire an agency, another worker for your marketing department, or even a freelancer. You need someone to oversee things, and this is exactly what a Fractional CMO does.


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