Timing Has to Be Right with Digital Advertising

Written by Nick Stamoulis

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When you are looking to make an impact with your digital advertising, timing is essential. The best time of day will depend on the type of audience you want to target and the product or service you are trying to promote. With so many different options available for targeting consumers, it can be hard to know when the right time is for each one. Most of it has to do with your audience. You need to find the best way to connect your message and ads with the perfect audience, and you have to deliver this with the right timing. Here are some thoughts as to how you can consider timing when it comes to your digital advertising:

Connect Timing with Goals

When a consumer first become aware of a brand, they are often drawn to it. This is something that you, as a business, need to take advantage of. What is your target audience, and how can you nurture this brand awareness through your advertising? It is essentially to find the right sense of timing to convey your message. What is your message? This will all depend on your business goals. Your timing has to connect with your goals, otherwise your digital advertising campaign won’t go anywhere.

Respond Instantly to Customer Needs

With the digital world moving so fast, brands and businesses need to keep up with what their customers want, or they will lose them. If a new product is launched, it is important to let people know right away. Otherwise, your sales may begin to decline as consumers go elsewhere for their needs. Timing for this type of advertising will be based on what is being talked about in the news or trending on social media. When a hot topic appears, companies need to pounce on it quickly with their new items not to be left behind while others take advantage of the situation.

Find Relevant Platforms for Audiences

Timing can also depend on the audience you would like to reach and what platform they are using. When a new app or social media site becomes popular, it is essential to jump on board as soon as possible to not miss out on this audience. However, it can be hard to know when these platforms will arrive and how long they will stay popular. If you do not jump on them quickly enough, another platform may come along that consumers begin to use instead, and it will be difficult for your brand to compete as you will not know as much about this new website. Get to know the platforms where your audiences are, and consider them for your advertising campaigns.

The right timing is essential for any advertising campaign, whether it is digital, traditional or both. Knowing your target audience and how other brands approach them will help you determine what time of day or period is the best fit for reaching them through various platforms.


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