Content Can Help Increase Brand Awareness
This article was published on December 2, 2021
Categorized in: Content
There are many benefits to regularly posting new content to your business website. Besides helping with your SEO program, making your audience happy, and giving you original items to share on social media, content can also help increase brand awareness. It is true that when people are repeatedly exposed to a brand, it can eventually help turn them into customers.
By finding multiple channels to share your content, you have the opportunity to not only reach more people, but to give people more than one chance to encounter your brand. Overall, this helps increase brand awareness. Here’s more information:
Content Gives You the Ability to Target Specific Demographics
Content can really help you reach your ideal audience, which means that it will bring brand awareness to the eyes of all the right people. If you discover a new product holds particular appeal for customers falling within particular segments of the population, you can employ extensive data mining resources to send content to interested prospective customers with precision.
The goal is for companies to map out what the ideal customer looks like and create content specifically for the audience. You might have more than one type of customer, and this means that you can create content for both. For example, if you manufacture products for a certain industry, you will want to create content that will attract the right members of that audience. They will become aware of your brand and then consider using your products.
Using Content for Brand Awareness Casts a Wider Net
When it comes to finding people to view your content, you have the ability to cast a wide net, which will allow more people to view it. For example, once you write an article and post it on your website or blog, there are now multiple ways your audience will find it. This means that once you write an article, your job isn’t done. You will want to promote it in social media and share it with your audience.
- Search Engines. Once the article goes live and the search engines crawl the site, you can now reach people through the search engines.
- Direct Traffic. It is also possible to get eyes on your article through direct traffic, such as if someone bookmarks your website and returns frequently to see if there is anything new. From there, they could also reach your content by spending more time on the site linking from one article to another.
- Social Media. Sharing each new piece of content on social media can also help expand its reach. You should also use multiple social media platforms, as long as you are sure to reach your target audience on these platforms.
- Email Newsletter. If your company has a newsletter, you will want to share any new content that you have published in the newsletter.
As you can see, posting original content on your website has a lot of benefits for your business, including increasing brand awareness. It will help you reach more people who could eventually become paying customers!
LIKE AND SHARE THIS ARTICLE:
About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
Free AI Marketing (SEO for AI, GEO) Webinar on December 10, 2025
Join us for the free 60 minute webinar on SEO for AI (GEO). Learn page, schema, and content strategies so AI systems surface your brand, grow qualified visitors, and convert more leads. Dec 10, 2025, 3 PM EST.
👉 Register for the AI Marketing (GEO) Webinar on 12/10/25 — Spaces are limited!
Wear ’Em Down Marketing - Strategy Book
Free 41-page ebook from Brick Marketing offers a proven, experience-backed framework to help marketers and business owners build consistent, sustainable digital marketing success over time. It teaches practical strategies to replace short-term tactics with a repeatable system that drives measurable growth and long-term competitive advantage.
👉 Download the free Wear ’Em Down Marketing Strategy Book by Brick Marketing.
