Can Your Industry Benefit from Fractional Marketing?
This article was published on April 25, 2021
Categorized in: Digital Marketing
When it comes to fortifying your marketing department, there are various options you can consider. You can, of course, hire in-house personnel to get the marketing tasks done. As you know, there are a lot of costs associated with this beyond simply paying their salary, such as taxes, benefits, and more. So, this may not be a viable option for everyone.
For some, growing, scaling, and adding personnel needs to be done less expensively, and this is why many turn to Fractional Marketing. But you may be wondering, can every industry benefit from a Fractional Marketer, such as a Fractional CMO? We say yes. Here’s some information about why this is the case.
Hire According to Experience
Do you have a specialized industry? Well, chances are pretty good that you’ll be able to find a Fractional Marketer that has experience in this industry, or at least one that’s close. Besides that, you can find a Fractional Marketer on certain skill sets and then it won’t be entirely necessary to find one that has an exact match of experience to your industry.
But the point is that you have choices. There are a lot of Fractional Marketers out there and you can find one that represents the best fit for your company. You don’t need to settle. Also, if you hire one that isn’t working out, you can always work with another one. They are under contract, and there’s an easy way to exit. However, it is recommended that you really work to find the right fit from the beginning that aligns with your experience.
Discover What Kind of Industry It Is
Aside from labeling your industry in a certain category, such as Manufacturing, Technology, etc, there are other ways to classify your industry, and this all could have bearing in how you shop for a fractional marketer who can help you. Here’s a glimpse at other ways you can look at your industry:
- Fast-Moving. Are you in an industry that moves fast? This happens a lot in the technology space. New technologies are discovered that could change the very core of certain industries. If your businesses operates in a space like this, you need a Fractional Marketer who is just as agile as your company needs to be. For you, it’s basically adapt fast or miss out.
- Legacy. Traditional industries, such as manufacturing, logistics, etc are those that don’t change much from year to year. Legacy industries like these are fairly stable, and require a Fractional Marketer who has experience navigating this inherent stability while also poising the company to grow steadily over time.
- Tight Margins. Some companies run on tight margins. They just can’t help it. If this describes your company, you need a Fractional Marketer who is experienced operating under these conditions. They need to navigate these tight margins while also poising you for growth.
- Scaling. Scaling a business is a skill all on its own, and every B2B might be faced with this at some point. If scaling is your immediate concern, search for a Fractional Marketer who has experience doing just that.
As you can see, Fractional Markets can help every industry out there. You just need to align with the one who has the best experience for your needs.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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