Art of Writing Great Titles

Written by Nick Stamoulis

When it comes to writing content, titles are often an afterthought. More often than not, people write the title first, proceed with writing, and then don’t bother revisiting the title to make sure that it is as good as it could be. Since it’s just a few words, the goal for most people is to write a title that seems “good enough.”

Not taking the time to write a great title, however, is a missed opportunity. A great title sets the tone for the content, and it can  even help the content perform better in the search engines, get more clicks though social media, and much more.

Here are some thoughts that will help you rethink how you write your titles. Use the strategies that make sense for you:

Consider Asking a Question

Yes, we all know that you should grab people’s attention and get them interested in what you have to say by starting with a question. It is a tried-and-tested method that has been in use for decades, if not centuries.

The question can be anything related to your content, but should not disclose the answer immediately. It is better if the question only raises more questions in the reader’s mind, creating intrigue and making them want to know what you have to say instead of just answering the question that you posed and then moving on.

Use Numbers or Statistics

Using numbers or statistics can be a great way to introduce yourself as an authority in the field, helping you get your readers’ attention by showing them that you know what you are talking about. In addition, it is acceptable to use statistics that are not completely accurate, as long as they are meant to be based on general observations, not exact measurements.

Numbers are always eye catching, even if it isn’t a statistics. Calling an article “10 Ways to Increase Conversions ….” will usually attract more attention that titling it “Ways to Increase Conversion.” This helps the reader know what to expect when they clicl.

Summarize the Content in Your Title

The simplest tactic for writing a title is to simply use it to summarize the article. Your title shows people what to expect when they click. Then, your content can be about what the title proposed. This article, for example, promises to discuss the “Art of Writing Great Titles” and that is exactly what we are discussing.

This is the type of content that also tends to perform well organically in the search engines. The title can help the potential reader decide if your article will be worth reading. If the title is too vague and doesn’t describe the content, they won’t really understand what it is about and likely won’t click. That isn’t to say that your title shouldn’t be long. You can find a way to describe what the content is about without using too many words.

Mastering the art of writing titles can really help improve the performance of your articles. Each type of content will require a different style, but these are just a few ideas.

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