Marketing Outsourcing: Who’s Doing Your Work?
This article was published on January 31, 2025
Categorized in: Digital Marketing
There comes a time in every marketer’s life where it becomes clear that they need help. So, they consider outsourcing to be a viable option. While this is the case, know that there are so many different routes, the answer on whom to outsource isn’t always clear. Here’s a bit of a guide that will help you discover what type of outsourcing will work best for your situation.
Freelancers
The first type of work that people think of is the possibility of maybe hiring a freelancer or two to handle the overflow work. Freelancers tend to set their own rates. You give them the work, they complete it. You may or may not choose to give them more work after that. If you want to give them more work to complete, they may not even have time in their schedule to do it.
While this can be a cost-effective option, this isn’t necessarily the best approach. Freelancers never really feel like they are part of the company, nor is the system set up for that. They thrive in situations that need them temporarily, and if you need someone more long term, you should look to other options.
However, note that an advantage to working with freelancers is that they tend to be fairly cost effective. If you find the right one, they can do handle the work you need for a good price.
Agencies
There are also pros and cons of working with agencies, but they are a good fit under the right circumstances. Agencies tend to have a lot of resources at their disposal, so they are a good choice if you need a lot of work done. For example, with a digital marketing agency, they can handle everything related to digital marketing, such as social media, content marketing, SEO, and more. A good agency will also have some strategic expertise to draw from.
They are, however, far more expensive than freelancers, but you are paying for an experience level and breadth of services that freelancers just aren’t capable of. If you work with a smaller, boutique agency, you will likely have more personalized attention so that is also a plus.
Fractional CMO
The companies that need to work with Fractional CMOs have very different needs beyond what freelancers and agencies can accomplish. In this case, a Fractional CMO becomes a contractor who can essentially become part of your team. They are generally hired with the specific purpose of running your marketing department. This includes monitoring data, creating and overseeing the strategy, and helping to achieve specific objectives.
The downside is that this is the most expensive of the three options. However, it still represents cost savings because the alternative to this would be to a hire a full time CMO, and that will set you back even more than a fractional would.
As you can see, there are some options for outsourcing. You need to figure out what kind of help do you really need? From there, it will still take some time to find the right one for the job.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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