Multi-Channel Growth Marketing Strategy

Written by Nick Stamoulis

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These days, we have access to so much data that it can be all too easy to forget to use it. Well, growth marking gives you a chance to utilize all the data your marketing has generated, and you can use this data to hone and refine your marketing strategy to make it even better. In other words, you can use it to create a multi-channel growth marketing strategy. Here’s more information on how to do just that:

Learn How to Leverage Your Data

Data is the cornerstone of growth marketing, so before you get started developing and implementing your growth marketing strategy, you need to learn how to harness this data. Make sure all your data is tracking. For example, Google Analytics and Google Search console both require you to install a tracking code on your site in order for it capture your data. If the data exists, you should make sure it’s tracking and that you’re properly collecting it for your later benefit.

Once you’ve captured all the data, you will want to analyze it in order to gain as many insights as possible, so that you can develop the most effective marketing plan.

Determine Your Audience

The first thing you will want to do is use all the data you have to discover what your ideal audience looks like. What are your different buying personas? Whatever you do related to marketing will be dependent on the audience. After all, these are the individuals you will be attracting and nurturing in order to make them paying customers.

There are a variety of ways you can understand your audience. The first is to analyze your existing data, the second is that you can conduct market research. You’ll want to discover as much of their demographics data as possible so that you can eventually compose the best growth marketing strategy for them.

Nail Down Your Brand Messaging

Before jumping in and actually composing your marketing plan, it helps to nail down your brand messaging before you do anything else. You need to make sure things are cohesive. Too often, businesses create their marketing as if it were a patchwork quilt, adding and subtracting activities as you see fit.

Well, this isn’t a good way to treat your marketing strategy. This is definitely not a good way to handle a growth marketing strategy. Your efforts need to be a lot more cohesive than that. Instead, make sure your message and brand elements are cohesive before you get started working on anything else.

Find Which Marketing Channels to Use

Which marketing channels are you going to target? In general, B2Bs should discover the best mix for their industry, the business itself, and their unique goals. Most businesses will include a mix of social media, content marketing, digital advertising, email marking, SEO, and more. Which strategies will you use?

In order to determine the answer to this question, you will want to use your existing data, as well as any industry data you can. For example, simply saying “social media” isn’t enough. You want to focus your efforts on the social media sites that attract your audience.

Developing a growth marketing strategy will absolutely help you take things to the next level with your business!


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