SEO When Digital Marketing Changes
It’s true that the overall field of digital marketing has changed a lot over the years. Strategies have come and gone, but most of the core, foundational strategies have remained consistently important. This is certainly the case for search engine optimization. Although algorithm and industry changes may have changed some of the best practices for SEO, it remains a core foundational activity for digital marketing. Both have evolved over the years, and as the overall landscape of digital marketing changes, so does SEO. They remain closely linked.
Core Practices Remain the Same in SEO
The same, core practices that were important, fundamental concepts in SEO ten years ago are still the same fundamentals today. The details and implementation could change, though, but the core is the same. These include
- Keywords. Although the nature of how keywords are used and perceived has changed and evolved, these are still an important foundational item for SEO.
- Backlinks. Your backlink portfolio is still an important component of SEO. The difference is that the best way to build a good backlink portfolio is to do nothing at all other than your normal digital marketing. Good backlinks will come over time.
- Content. They used to say back then that “content is king” and while that is still the case today, we’ve gotten used to it driving not only SEO, but digital marketing as a whole. The fact remains that content creates opportunities for your website to perform well in the search engines.
These are just a few examples of core practices, but they illustrate that SEO is composed of a few core activities. Those existing years ago and they still exist today. Those likely won’t change, even if the details change.
SEO These Days Is Driven By Subtly
Back when SEO first started, the search algorithms were written much differently, and as a result of that, the commonly had beliefs of what “best practices” looked like were much different. People used to consciously write keyword-driven content, for example, and this content performed pretty well. However, keywords needed to be exactly present in the pieces in order to get shown in search results.
That is not the case now. These days, keywords should be looked at as “suggestions”, and the quality of the piece is more important than the keywords themselves. The algorithms are also more sophisticated, which means that the notion of “exact match” with keywords is relatively nonexistent”. This level of subtly doesn’t just affect keywords – it affects other things too, like backlinks and content creation, which were both mentioned above.
In fact, if the search engines feel as if you are doing anything in your marketing to “get SEO results”, this could do more harm than good. Search engines prioritize user experience, and if they feel as if you’ve made it your first priority, they are more likely to reward your website with improved organic results.
Remember that SEO and digital marketing are linked. As the overall face of digital marketing changes, so does SEO. However, the core, foundational aspects of SEO will always be relevant, with some changes.
Categorized in: SEO
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