SEO Audit is the First SEO Step

Written by Nick Stamoulis

An SEO audit will allow you to evaluate how well your website is optimized for search engines. By performing an SEO audit, you can adjust your strategy to give your website a better search engine result and visibility. Performing an SEO audit should be your first step when you have a website.

Here are some things to consider about SEO audits:

Algorithms are Ever-Changing

Search engines, such as Google, are always updating their algorithms. They do this to provide users with a better experience. Though they don’t always tell the public how the algorithms change, some information is known. Using what you know, you will want to make adjustments to your website in order to hold your position in the search engines. This part of your SEO audit should be done on a regular basis to keep up with changes.

Keywords Matters

When you first create a website, you want to perform keyword research to help you perform your best in search engines. This will help you to create content that not only resonates with your target audience but includes keywords. Keywords should not be forced into content, but placed where they sound natural and make sense. You don’t need to stuff content with keywords in order for them to do their job. Keywords that people are searching for change over time, even within the same target audience. Keywords used six months ago might be completely different now. In order to remain in a good position in the search engine results, you should do keyword research at least quarterly.

Technical Issues Play a Role

If your website is dealing with technical issues, this can affect your SEO efforts. If you are revamping your website, conducting a technical review is critical because you don’t know how the new layout, design, coding, and images will work with your website. Page speed, for example, can affect your search engine results. This makes your overall SEO strategy pointless until you make sure everything is running smoothly, which includes creating a mobile-friendly site.

Broken Links Don’t Help

Broken links can indirectly harm your SEO by affecting time spent on your site and bounce rate. Broken links also send signals that your website is outdated, which can harm your SEO efforts. Fixing broken links is a must if you’re interested in keeping your website in good standing with search engines. Finding and fixing both internal and external links might seem time-consuming, but it’s well-worth it. If search engines notice that your website contains broken links, you can slide from the top position. Search engines want to provide users with the best experience and this includes being able to access links and valuable information.

Conducting an SEO audit is something you should perform on a regular basis to keep your strategy as up-to-date as possible. By doing so, you will keep your search engine results on top, traffic driven to your website, and revenue growing.

Categorized in:


Watch How Brick Marketing Can Help Your Company:

Brick Marketing, a Boston-based digital marketing agency, specializes in SEO management, content marketing, social media management, digital ad management (PPC), email newsletter marketing, website development and more.

Contact Us for More Info

Digital Marketing Solutions Include:

Brands & Clients Brick Marketing Has Helped: