Great Hosting for a Great Digital Program
This is a simple truth. You need great web hosting to succeed in digital marketing. Unfortunately, web hosting is often an afterthought, with companies choosing subpar hosting. The issue here is that you company’s website is the central hub of the digital marketing program, and if there are technical issues with the site, this can negatively impact results.
It’s so true that good hosting can make or break your business and your results. Here are some ways that good hosting can impact your digital marketing:
Faster Site Speeds Can Help SEO
Site speed is actually a factor for SEO. When we do a Technical SEO Audit on a website, site speed is one of the items we check. In fact, it’s likely that site speed is built into Google’s algorithm. Think about how you feel when you visit a site that is too slow. How often do you wait around before you click away? Well, the search engines know that users hate slow websites, so they reward websites that are fast.
Poor hosting is often the cause of slow speeds. In fact, it is the most common cause that we have seen. Usually, it is the less expensive hosting options that are the culprit. Great hosting sets your digital marketing as a whole up for success.
Good Hosting Can Improve Usability
Poor hosting can cause all sorts of glitches on a website, such as causing images not to load properly, links on your site not to work, alignment issues, and more. Basically, if a site appears glitchy when you visit it, there is a good chance that poor hosting is the culprit.
Well, if a site is glitchy, it leads to a poor user experience. Getting better hosting can improve usability of your website and therefore improve your results. So, if you see that your site isn’t behaving right, have your developer analyze if it’s the hosting that is the culprit.
Your Website is the Foundation of Your Digital Marketing
Since your website is the foundation of your digital marketing, you’ll want to get the best that you can afford. Granted, you will want to stay within your budget, but you also have to make sure the your budget is realistic. Cheap hosting really won’t get the job done. If you pay for the best, you will be rewarded with much better results.
When your website performs well you will be rewarded with better SEO results, an increases user experience, and improved digital marketing results. You need to make sure your website is well designed, has great usability, performs well from a technical perspective, and is a pleasure for people to use.
So, when you are assessing your digital marketing strategy and determining, please don’t forget that you need great hosting, or else all the rest that you do, from content marketing, PPC, and social media, may not perform as well as you hope.
Categorized in: Digital Marketing
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