Real Value of B2B Social Media

Written by Nick Stamoulis

Social media is leveraged by businesses of all sizes, whether they are online businesses, brick and mortar businesses, or a combination of the both. Start-ups, boutiques, service-based, and everything in between all benefit from using social media. Social media isn’t just helpful in increasing sales. For the B2B specifically, the true value of social media may lie elsewhere. Here’s what you should know about the real value of B2B social media:

Visibility and Awareness

As a B2B, it’s important that you are seen. Your target audience is smaller and more specific than the audience of a B2C. You want to be in front of the eyes of your particular audience and social media is a great place to do this. You want to create and post high-quality content that will grab their attention.

Including relevant graphics can help, as well as varied content which can include blog posts, videos, and infographics. Using the appropriate hashtags can also draw more of your target audience to your account. Unless someone is specifically looking for a B2B, they might not come across yours. Being active on social media can increase your visibility and therefore the awareness to consumers that you exist.

Social media offers you the opportunity to create branding that looks and sounds like a company that other companies want to do business with. Social media is your chance to make people familiar with your brand, not only through your content, but through your logo, name, and bio. Everything related to your brand makes an impression.

Improved SEO

Social media plays an important role in SEO. Your B2B can improve its search engine positioning by actively participating in social networks. Search engines recognize when a social media account is attracting a lot of traffic and will consider it to be high-quality and relevant. When social media users share your posts, this can also help to improve your page authority.

As a B2B, it’s important to be active on social media by posting high-quality content on a regular basis, engaging with your followers, and building relationships with other B2Bs in your industry. You want to establish yourself as a leader in your industry, not just for other businesses, but for your SEO as well.

Nurture Relationships

Social media is one of the best places, if not the best place, to nurture relationships online. Social media is a place people go to share and be social. As a B2B, your customer base is more limited than that of a B2C. What you sell is needed by a specific group of people. Nurturing relationships with both current and potential customers can be done through sharing industry-relevant content that can be liked, shared, and commented on.

When someone comments on any of your posts, replying shows them that you are interested and care about what they have to say. You want your followers to know that you are approachable. This will show them that you are not just a business, but a human. Responding to negative comments and reviews is just as important as replying to positive ones. Handling difficult situations appropriately can endear you to your followers and turn them into loyal customers.

Leveraging social media as a B2B is important to the growth and success of your business. Your end goal may be increased conversions, but social media can be of value in other ways as well. Connecting with your target audience is key to your B2B success.

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