Tips for Content Calendar Management

Categorized in: Content

Content marketing is an integral part of your overall digital marketing strategy. In a lot of ways, it’s the foundation of all your activities related to digital marketing. However, in order to do what needs to be done for the marketing, it takes a lot of effort. There are a lot of moving parts to a content marketing strategy, and this often deters people from really doing what is truly needed to enhance the marketing as a whole.

That’s where a content calendar comes in. Here are our best tips for content calendar management:

Get to Know Your Goals

What are your goals for your content marketing? The nice thing about a content calendar is that it enables you to do everything you need to do in your content marketing without holding back. It enables you to stay organized. But first, you need to know exactly what you need to do. This will vary depending on your goals.

Whatever your ultimate goals are might change the flow of what you need to do for content marketing. For example, if it is to build authority, you will want to regularly post content once a week or more on your blog, and then share it on social media, that shows people your level of expertise.

Plan Your Topics Well in Advance

Part of what makes creating a content schedule feel like so much of a grind is if you do it on a weekly basis. If you brainstorm a handful of posts, write the content, and schedule it in social media on a week-by-week basis, it can be tough to content the momentum.

What if you brainstorm one hundred topics in advance? Then, you will feel like you are a bit ahead of the game. This may take longer initially, but it will help open up your schedule. This saves time every week because all you need to do is a pick a topic. It will also help you write content in advance.

Set Your Schedule and Stick with It

You should be creating a content schedule at the same time that you create the strategy. Then, after you brainstorm your topics, all you have to do is assign a topic to a specific day on your calendar. Again, this level of prep takes some up-front work. However, it also helps you by allowing you to do all kinds of work in advance.

Once the calendar is created, complete with topics, you can actually work ahead to write a lot of the content in advance. Now that you won’t be spending hours at the beginning of each week brainstorming and thinking of the schedule, you can do all this work at once and then once it’s done, you can have some breathing room in your day-to-day schedule.

When you have a content schedule, gone are the days where you’ll have to spend a lot of time each day and each week coming up with the details. The details will be all set. This will enable you to have more control over your content marketing.