AI Content Needs Personality

Written by Nick Stamoulis

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AI has slowly been integrated into our business lives. We believe that hand-written content is always the gold standard. However, we understand that it can be a convenient tool for a business to get some content written very quickly. However, it is easy to see that AI content doesn’t have any personality, and this can do more harm than good for your business.

The truth is, your content needs personality. It needs to connect with your audience, and it needs to perfectly represent your brand. Here are more of our thoughts about what is currently “wrong” with AI-generated content:

AI Content Has a Flat Voice

As mentioned above, AI-generated content can’t replicate the creative flair and tone of a real writer. People write with a flair that AI simply can’t replicate, no matter who well it’s trained or programmed. There’s a creativity aspect to content written by a person, such as using literary devices, making connections, telling stories, and using language creativity.

While this may not sound like a big deal in business, it really is an issue. You don’t want to look boring, but that’s what happens when your content is flat.

AI-Generated Content Doesn’t Have Your Brand Voice

You have a unique brand voice, and your content should, as well. This is what sets you apart from your competitors – your voice – and this is what your audience will respond to. AI can’t replicate this voice without significant input from humans, as the AI lacks an understanding of the company’s values, tone, and character.

A brand’s voice should be consistent across all platforms, from social media to website copy to email marketing. Without a unique brand voice, your messaging can easily be lost in the noise, which can confuse and alienate potential customers. Human-written content can effectively communicate your brand’s personality, mission, and values in a way that AI simply cannot.

Isn’t Written with Your Sales Cycle in Mind

There’s a lot that goes into creating a content marketing strategy, and connecting your content to your sales cycle is one of them. Sure, you can easily input sales-cycle related topics to the AI tool. But, even with some intense training, the AI generator won’t have your audience in mind, and the content will sound flat and lifeless. The content that comes out won’t have the elements you need for success.

Real writers, on the other hand, are more than capable of connecting the content to your audience. Simple ways, such as the way your words and sentences are arranged, will help improve results. This specialized approach increases the likelihood of a customer moving from one stage of the sales cycle to the next.

If you do plan to use AI-generated content, it is worth your while to use it indirectly and not directly. AI can be great at establishing structure and for the content itself. However, it takes a human eye to give it those intangible benefits that will please your audience.


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