Strategies Fractional CMOs Use to Drive Results
Categorized in: Fractional Marketing, B2B Digital Marketing
One thing that a Fractional CMO really shines at is driving results. After all, the majority of clients will hire with at least a vague goal in mind of improving business. That being said, before you hire a Fractional CMO, it helps to know what kinds of strategies they have in their toolkit that drive results. In fact, you should have a discussion with them what their strategies are before you hire them.
Meanwhile, here is a general idea of what to expect in terms of what kinds of strategies a Fractional could use for driving results:
Establish a Strong Relationship
A good Fractional CMO should go out of the way to establish a good relationship with your company and existing team. This is more than just creating a sense of familiarity between you. Establishing a deep bond can help drive results.
Think about it, if you want to improve results, the Fractional CMO will need to be aligned with what that really means for your company. This can only really happen if there is good communication. Then, as the process is underway, a strong relationship will help prevent any barriers that might prevent them from doing their work.
For example, if they need a document from someone in the company before performing a task, if they have a good relationship with the person, they may get a copy of the document faster, thus enabling them to keep moving forward without issues.
Create a Data-Driven Strategic Plan
Fractional CMO’s are masters at using data to make decisions. It creates the foundation of pretty much everything that they do. So, one of the biggest strategic tools in their kit is the ability to create a strategic plan that used data, rather than the alternative of taking a cookie cutter approach or guessing. After all, you hire someone like this for their expertise. An experienced Fractional CMO will use this experience to the full advantage in order to help you get the results you want.
Creating a strategic plan driven by data involves more than just actually creating the plan. It also involves implementing the plan and monitoring results. The Fractional CMO oversees all of it. It takes data to also determine if the plan is working and if any tweaks need to be made.
Help Strengthen the Brand
Most B2Bs don’t spend a lot of time establishing their brand. They may spend a little establishing some brand elements, like the logo, and makes sure all the social media profiles look cohesive, but in general, they tend to forget about it. The truth is, strong branding can take results to the next level! So, when working with a Fractional CMO, it might be part of the plan to work on the branding a little more.
This could involve doing things like spending time helping you redefine your brand identity, recommending any changes to the existing branding, developing a consistent visual palette, such as font sizes used in documentation, colors, and more, and determining how to use the branding to improve trust factors.
These are just a few examples of the strategies Fractional CMOs could use to drive results. Ultimately, a good Fractional CMO will customize the strategy depending on your needs and goals.
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