Content Marketing High Perceived Value

Written by Nick Stamoulis

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When it comes to digital marketing, people often place a higher perceived value on activities like paid advertising since the payoffs are pretty immediate. Yet, these activities only make up a small percentage of what is possible with digital marketing. Activities like content marketing take a lot of work and it also takes some time, maybe even months, before the payoffs start to become obvious.

As a result, content marketing often has a low perceived value. It shouldn’t, though. In fact, content marketing is a core, foundational activity that enhances the rest of the digital marketing. It actually has a high perceived value

Content Marketing Creates the Foundation

If you think about it, it’s your website that forms the core of your digital marketing, and the website is part if your content marketing strategy. This means that all of the content on your website will be part of that foundation. This goes for your both your static pages and your ongoing content, which would be your blog.

  • Static Pages. This is your home page content, services pages, about us page, and the other permanent pages on your website. Every website needs this and the general idea is to introduce your audience to your business and your products or services.
  • Blog Content. Your blog is where you regularly publish articles designed to keep your audience engaged with your business. You should create a blog content strategy that aligns with your audience and your goals. It should have content that covers various stages of the sales cycle. It gives you content to share on social media, as well as create growing opportunities for your website to be found in the search engines.

Content Marketing Makes a Lasting Impact

The truth is, a great content marketing strategy takes time. However, this doesn’t mean that it has a low value. In terms of long term impact, content marketing is off the charts. Here is how content marketing impacts the rest of your digital marketing strategy:

  • Social Media. Your content marketing schedule gives you new opportunities to share with your audience on social media. This is especially true for your blog content strategy. In other words, it gives you more opportunities to connect with your audience.
  • SEO. The more content you have on your site, the better off your SEO will be. Each new article you post on your blog fives you another chance to be found for keywords related to your business and that will better connect you to your audience.
  • Paid Advertising. Paid advertising, which is often perceived as having a higher value, is made better by content marketing. When someone clicks on your site, they stay because they are engaged with your content. They’ll leave quickly if your content isn’t good.

In other words, just because good content marketing takes time, it doesn’t give it a low value. It’s just the opposite. Content marketing is a core foundational activity that may take time to develop, but once you do, it will have a lasting impact on your digital marketing.


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