About Growth Marketing for Startups

Written by Nick Stamoulis

When it comes to digital marketing, the strategy should depend on the nature of the business. This includes different variables, such as the industry, whether it is B2B or B2C, and how long the company has been in business.

Whether or not it is a startup is also a variable. For these businesses, growth marketing can be especially effective. Here’s more information about this:

Growth Marketing Can Help Business Grow

For any business, the goal of marketing is to help the business grow. For startups, this is even more important. The mindset is for the business to grow fast, and growth marketing gives it its best chance to do so.

You see, when a business first starts out, there is very little data to work with. This means that there has to be a starting point. Once data is collected, such as keyword information, conversion data, traffic, et cetera, it is possible to start the analysis phase. The data should be tracked so it could be examined later to determine if any changes need to be made.

You see, data is the beginning. It gets things started, and then it helps the business grow. However, you will need to be thought fun about it in order for it to have an impact.

Leverage Data for Business Decisions

Once enough data is collected, the goal is to ascertain how to use it for growth. What, exactly, are the metrics that need to be tracked? Here are some insights that can help. They are tied directly to a typical sales cycle.


This is a bit hard to track, but essentially the goal is to look at traffic-related analytics to determine how many people actually know about your business. There’s no way to track this with total accuracy, but traffic from all sources is a good, picture way to assess this. This will be somewhat difficult to do in the beginning, and can only really be determined once traffic becomes more robust.

Pure traffic data should also be looked at as a separate entity. There could be many reasons for the traffic, not sure as a measure of awareness. Where is the traffic coming from? Can you tell what they want?


You should set up conversion tracking from the beginning. Some businesses wait, thinking that they don’t need it. Well, the sooner this is set up the better. You absolutely do need it! After all, this is a decent assessment of how all your marketing efforts are coming together. For most businesses, leads are a driver of business success.

If the leads aren’t great, then this could be indicative of a greater problem. Something might need to change. The data tells the story.


It may seem like keywords are only useful for helping with SEO. However, there is so much that can be deterred from keyword data. They can reveal patterns as to how the audience searches for information, as well as what they are looking for. Every digital marking campaign should start with a robust keyword analysis, not to actually “use” the keywords in the marketing efforts, but as a way to determine what is going on. For startups, is the first data point that exists.

As you can see, growth marketing is just as important for startups as any business. The goal is to start collecting and analyzing data as soon as possible.

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