Defend Your Business Digital Brand
This article was published on September 20, 2024
Categorized in: Digital Marketing
In today’s environment, your digital marketing forms the backbone of your efforts to get the word out about your business. On the surface, it may look like there’s a set of task, such as social media and content marketing, to complete in order to successfully market your business online. While this is true, there’s a lot more to it than simply designing and implementing a strategy.
Your digital brand plays into it, as well. In fact, it is one of your biggest assets. While the digital space makes it easy for you to get the word out about your band, it unfortunately also creates scenarios that could put your digital brand in jeopardy. It needs to be protected! Here are some of our thoughts on how to do that:
Monitor Your Brand Online
If your business is online, you should build time into your schedule for regular monitoring. There are a few components to this including:
- Determining what people are saying about you online.
- Recognizing if there are copycats to your brand.
To do this, you’ll want to check things like online reviews concerning your business, brand mentions in articles and other pieces of content, and brand mentions on social media. The goal is to discover a mention right when it occurs so that you can determine what to do about it, if anything.
Control What You Put Out There
While you can’t control how people perceive your online content, you can control what you create. This is crucial for all digital media, but especially for social media, where direct engagement with your audience matters most.
Think about the types of content you are putting out there. You should come up with a serious of brand guidelines for how you will interact with others online via your content. This is especially important for social media, where your audience might feel as if having a conversation with your brand is normal. That is, of course, only if you’ve chosen to use social media this way.
The fact is, you should spend time in-house discovering your guidelines on how you’ll interact with your audience online. This will help you control what’s out there.
Develop a Plan for Dealing with Issues
While the digital space is a great place for you to market your business, there is also a lot that can go wrong. Issues such as:
- Experiencing a security breach.
- Dealing with negative press.
- Finding someone in social media badmouthing your brand.
- Discovering a bad review.
- And more…
There’s actually a lot that can go wrong, but it’s not anything that can’t be fixed. Before you start implementing your digital marketing strategy, you should think through some plans on how to deal with any of these scenarios. That way, if any of them happen, you’ll be able to respond quickly.
In order to market your business online, you need to learn how to protect your brand identity. Note that you might also want to take the extra step of protecting your brand legally by trademarking, copyrighting, etc. In order to know how to protect your business legally, you should consult with a lawyer.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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