Fractional Marketing to Scale Your Business
This article was published on September 7, 2021
Categorized in: Digital Marketing
There are a few reasons why you might want to hire a Fractional CMO and there are a few approaches you can take. One approach is that you can hire the Fractional CMO to help you do a specific task, such as scale your business. Keep in mind they can also help with the general, day to day running of the marketing department. However, hiring for a specific task is a good way to utilize their skills. Here’s a look at how a Fractional CMO can help you scale your business:
Develop a Marketing Strategy That Grows With Your Business
The first step? You need to make sure you have a marketing strategy that can grow, or scale, with your business. First of all, this means that you will need the strategy to help facilitate that growth. Then, as growth occurs, your marketing efforts should grow with the expanding business.
This is another area where the Fractional CMO shines – they will oversee the efforts and ensure that growth and expansion are happening, and they will constantly tweak the strategy to adapt. Chances are pretty good that without a Fractional CMO, this part of the strategy would likely be forgotten. Most existing marketing departments don’t have the resources to take things to this level.
Getting the Most Out of Your Marketing Budget
Do you know if you’re getting the most out of your marketing budget? When it comes to budgeting, you want to make sure you get the most mileage out of it as possible. A Fractional CMO can oversee these efforts. We often spend money without even realizing it, or without putting a lot of thought into what we are spending money on. We need to make sure that all of our efforts are thoughtful.
What we are really looking for is clarity in terms of what we are spending and having it correlating to actual, real results. Fractional CMO can go through your budget and current spend and see if there are any tweaks to make that will help things run smoother. This will ultimately help you scale.
Determining How to Scale with Data Driven Decisions
Another way that a Fractional CMO can help you scale is by helping you make data-driven decisions. Sure, this is something that anyone in the marketing department can technically do. However, collecting and analyzing data on a regular basis, which is what is needed to make accurate decisions that will help the business scale, is a time consuming thing.
It also takes a considerable amount of experience to be able to interpret the data in an effective way that can help facilitate future growth. Having the eye for which changes to make is something that only an experienced professional, such as a Fractional CMO, should handle. Someone with less experience won’t know how to interpret the data effectively enough to make lasting change.
As you can see, a Fractional CMO can help you make strategic decisions via marketing that will help the business scale.
LIKE AND SHARE THIS ARTICLE:
About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
Free AI Marketing (SEO for AI, GEO) Webinar on December 10, 2025
Join us for the free 60 minute webinar on SEO for AI (GEO). Learn page, schema, and content strategies so AI systems surface your brand, grow qualified visitors, and convert more leads. Dec 10, 2025, 3 PM EST.
👉 Register for the AI Marketing (GEO) Webinar on 12/10/25 — Spaces are limited!
Wear ’Em Down Marketing - Strategy Book
Free 41-page ebook from Brick Marketing offers a proven, experience-backed framework to help marketers and business owners build consistent, sustainable digital marketing success over time. It teaches practical strategies to replace short-term tactics with a repeatable system that drives measurable growth and long-term competitive advantage.
👉 Download the free Wear ’Em Down Marketing Strategy Book by Brick Marketing.
